Social-Media-Interview-Questions

Social Media Interview Questions to Excel in your Job Interview

Social media is gaining in importance today. Every business needs to be online today to stay afloat in the competition. Hiring social media marketing managers is of utmost importance. Let us look at some vital statistics about the growth of social media before we go into the social media interview questions.

The following are the critical takeaways from the Global Digital Report 2018.

  • The number of internet users has breached the 4 billion mark in 2018 (4.021 billion). It is an increase of 7% over the previous year.
  • Social media users have increased by 13% over the previous year. Today, you have 3.196 billion social media users worldwide.
  • Mobile phones have swamped everyone. The mobile phone users have increased to 5.135 billion (4% increase on a year to year basis).digital around the world in 2018

Let us now look at some of the critical social media interview questions and answers that you are likely to encounter when you apply for a social media marketing position.

The Basic questions

Usually, any interviewer would like the candidates to feel comfortable and relaxed to get the best out of them. The initial questions are bound to be easy. Here is a sample of what you can expect in the initial rounds.

1.) What is social media marketing?

Social media marketing is a marketing strategy where you use social media platforms like Facebook, Twitter, LinkedIn, and so on to promote your products and services whereby you gain customers and increase web traffic.social media marketing

2.) How does a business benefit from social media?

Social media helps you to establish a dialogue with your customer. It enables customers to engage with your business brands directly and improve the trust factor. It ensures genuine interaction between the business and customers.power of social media

3.) Which social media platform do you recommend for businesses to have a presence?

Usually, it depends on the type of organization you are. If you are a B2B company, the ideal social media platforms should be LinkedIn or Google+. At the same time, a B2C company should prefer to have their campaigns on channels like Facebook, Twitter, Instagram, and so on.

The Intermediate Category

We have just seen three social media interview questions for students that could help them put at ease. Now, we shall gradually move to the tougher social media interview questions for freshers.

4.) What are the roles and responsibilities of a social media manager?

You can expect this question in every social media marketing interview. The business would like to analyze your vision of a social media manager. Hence, you need to do a lot of homework.

The social media manager has a daunting responsibility. We shall look at three main aspects that the interviewer is looking for in your answer.

  • Right audience – The social media manager has to identify the right audience to target.
  • Right information – On identifying the target audience, it is the responsibility of the social media manager to ensure the dissemination of the correct
  • Encourage interaction – Social media posts will evoke likes and dislikes. The social media manager should ensure that more customers like or comment on the posts. It will encourage the sharing of the posts thereby providing a healthy interaction with the customers.
  • Analyze customer feedback – Improvisation is the key to the success of any business. A social media manager should analyze customer feedback (positive and negative), and strive to improve customer relations.
  • Adapt to change – You need to change strategies to adapt to the needs of the customers. A social media manager has to be flexible enough to change the strategy, if required for the betterment of the business.
  • Be open to upgrades – Technology is continually The social media manager should be open to updating the strategies as and when the technology changes.social media manager

5.) Distinguish between a social media manager and a social media user

A thin line separates the social media manager and a social media user. Both of them do the same job of posting and sharing content on the social media platform. The difference is that the social media user posts own content whereas a social media manager posts content related to the business or services they provide. A social media user can post content and forget about it. However, the responsibility of the social media manager starts only after the posting of the content. Analyzing customer feedback and tweaking strategies are essential roles that social media managers play. The prime responsibility of the social media manager is to target as many people as possible. It is necessary for them to create communities and groups.social media user

6.) How does sharing content on social media prove beneficial to the business?

Consider the simple example of a Facebook post. When a person likes and shares content on Facebook, it becomes visible to all the persons present in their friend list. It increases the visibility of your product and services. The contacts on the friend list of your customer can share the same content on their profile if they like the same. It ensures that the chain keeps on spreading continuously. You cannot imagine what the reach of a Facebook share can be. An eye-catching and informative post can go viral within seconds. It can bring tremendous visibility to your business as no other marketing strategy can. The same is the case with other social media platforms.social media for business

7.) How do you get more retweets on Twitter?

Twitter is an effective social media platform. People use Twitter to share updates and news. If you need people to re-tweet, you should ensure to tap them at the right moment. Know the best times of the day when people are most likely to tweet. Twitter allows 280 characters now. It enables you to include images and content, and still leave enough characters for your customers to re-tweet.twitter social media

8.) How can you use LinkedIn for social media marketing?

LinkedIn has built up a reputation for being a professional and formal social media platform as compared to the others like Facebook and Instagram. People still use Facebook as a means of casual conversations. It is not so on LinkedIn. People use LinkedIn to search for job opportunities, business openings, and connect with old acquaintances. It is the most effective social media marketing platform for B2B marketing. LinkedIn groups enable you to establish your business as thought leaders in your field.effectiveness ratings for B2B social media platforms

9.) How do you measure social media marketing success?

The answer to this social media interview question depends upon the organization. You can give a general solution to include a variety of scenarios. The organization’s goal is the defining factor.

  • Conversion – You can track content downloads, webinar registrations, online lead generation form submissions, and online sales, and so on. Analyzing these metrics can help you understand how people react to your social media posts.
  • Engagement – You should participate more in the conversations with your clients. Go through the comments of people. Gauge the number of replies, reposts, and re-tweets your post generates.
  • Awareness – Your goal is to create awareness of your product or services. Under such circumstances, you should concentrate on the reach, volume, and exposure of your posts to understand how widely your message is spreading.
  • Drive Traffic – You can estimate the amount of traffic your post generates by tracking clicks, URL shares, and sales conversions. You can also find out the path people use to enter your website. It can help you tweak your strategies in the future depending on the choice of your customers.measure social marketing success

10.) What social media optimization tactics can you use to improve business?

When appearing for an interview for the post of a social media manager, you should prepare for a couple of social media optimization interview questions and answers.

Social media optimization is a strategy for increasing awareness of your product by using a variety of social media outlets to generate viral publicity. Your tactics should include using RSS feeds, social news and bookmarking sites, and video and blogging sites, and so on. Knowing your target audience is vital for the success of any social media optimization strategy. You can approach the right people with the product they need.increase leads and sales - social media

Open-ended questions

Usually, interviewers like to end interviews with open-ended questions. Such questions do not have any specific answers. Your experience and tact come into play while dealing with such social media interview questions.

11.) Which is the favorite content you have seen recently on social media?

You can explain any content that you had written for a social media campaign. Ensure that it had generated positive results. Statistical information should help you answer such questions.

12.) How did you grow traffic in your previous assignments?

The interviewer asks such questions to determine whether you can lead a campaign on your own. You can describe instances where you were able to grow traffic by yourself. Include a couple of examples where you contributed to a team.

We have seen a dozen social media interview questions and answers. However, a lot depends on the organization you apply for the job. Learn as much as possible about the organization and suggest ways to improve their social media marketing campaign.

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Digital Marketing Interview Questions

Top 25 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing Interview Questions and AnswersAre you preparing for your upcoming Digital Marketing Interview? You are at the right place. Are you worried whether you will be able to get that coveted Digital Marketing job or not, which you want so eagerly? Don’t get panicked. This comprehensive guide with top 25 Digital Marketing Interviews Questions and Answers will surely help you out to prepare yourself and even crack the interview confidently. So, let’s begin with knowledge-based questions first:

Knowledge-Based Digital Marketing Interview Questions

  1. What is Digital Marketing?

    Digital Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Digital Channels like websites, search engines, social media, mobile apps, affiliate and email. This can be done in organic, inorganic or in both organic and inorganic ways together. Organic methods of Digital Marketing refer to attracting customers naturally over the period of time without using any advertising, while inorganic methods use digital advertising like Google AdWords, Social Media Ads, etc. to attract the customers. In reality, both methods are required to generate business.

  2. List out the most Important Areas of Digital Marketing

    Some of the most important areas of Digital Marketing are:

    • Search Engine Optimisation (SEO):

      Google values website content which is original and answers the queries which people are searching for on Google. If you can create unique content (which includes keywords that people are searching related to your business) and which answers queries of your target customers and helps them out, then Google will also rank it better. Both On-Page and Off-Page SEO methods are required to rank well on Google.

    • Search Engine Marketing (SEM):

      The process of purchasing ads on search engines to generate website traffic or to spark a certain action on the website is known as SEM. The most popular platform for this remains Google AdWords.

    • Social Media Marketing (SMM):

      The process of building and engaging communities around social media channels of your brand is known as Social Media Marketing. While Social Media primarily remains a platform to be social with your customers, it can also be used to promote sales or generate leads using the Social Media Ads.

    • Email Marketing:

      Email marketing is the process of building the email list, engaging the email subscribers right from sign-up to purchase and then to after sales or repeat purchases stages.

    • Affiliate Marketing:

      The process of generating leads or sales by using affiliate network is known as affiliate marketing.

  3. Can you categorize Digital Marketing? Explain

    • This is one of the tricket Digital Marketing Interview questions as you may start talking about different Digital Marketing channels like SEO, SMM etc. Although the answer to this is very subjective still a safer approach to answering this question is to talk about the comparison between Inbound and Outbound marketing. You can share that these are the two categories of Digital marketing. While Inbound marketing is about pulling in customers using helpful content on different digital channels, throughout the customers’ buying journey (like paid PPC ads, social media marketing, content marketing, opt-in email etc.), the outbound marketing is about pushing the promotional messages on consumers (like media buying, email spamming etc.)
  4. Which are some of the useful Digital Marketing Tools?

    • Ahrefs
    • AppAnnie
    • Alexa Ranking
    • Adexpresso
    • Buffer App
    • Buzzsumo
    • Bootstrap Studio
    • Crazy Egg Heatmaps
    • Dribbble
    • Evernote
    • FB Pixel Helper
    • Google Adwords
    • Headreach
    • Igloo
    • MailChimp
    • SimilarWeb
    • SEMrush
    • Unbounce
  5. What are the advantages of Digital Marketing over Traditional Marketing?

    • You can measure the reach of your content and promotional messages or advertisements very precisely in Digital Marketing, which is not possible in Traditional marketing.
    • Digital Marketing allows two-way communication with customers which is not possible in Traditional Marketing. For example, on all Digital platforms like websites, social media, email, mobile apps etc., you can have an interaction with customers.
    • Another advantage of Digital marketing over Traditional marketing is that it is cost-effective. Of course, you need to put in time, resources and money in Digital Marketing too like Traditional Marketing, but the cost of reaching out to potential customers or running digital ads is minuscule compared to traditional ways of reaching out or advertising.
  6. How to generate traffic on website?

    • Some of the best ways to generate website traffic are:
      • Fine tune On-Page and Off-Page SEO.
      • Post evergreen content on Social Media and engage the audience.
      • Write great and attractive headlines whenever you share your content.
      • Write blog posts on a regular basis to bring in new traffic.
      • Answer questions related to your business on Quora with a link to your related website content
      • Build and grow an email list, send them a digest of top posts at least once a week.
      • Run PPC and Social Media Ads to directly purchase the traffic.Digital Marketing Interview Questions and Answers
  7. What is a responsive web design?

    • Responsive web design allows your website to adapt itself as per the device on which it is accessed. Whether you open the website on a smartphone, tablet or a PC, everywhere, on all the devices, the experience of accessing the website is great. With responsive web design, your website uses elements like resizing, hiding, shrinking, enlarging etc., as per what looks good on the respective screen. WordPress.org has many themes which have a responsive web design by default so that you do not need to worry about any technical changes to do the same.
  8. What is AMP?

    • Here’s how Google defines AMP (Accelerated Mobile Pages):

      AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it’s compatible across browsers.AMP’s ecosystem includes 25 million domains, 100+ technology providers, and leading platforms, that span the areas of publishing, advertising, e-commerce, local and small businesses, and more!

  9. What is the importance of mobile marketing?

    • Marketing using mobile devices (like the feature and smartphones) as a platform is known as mobile marketing.
    • Its importance lies in the fact that many users in countries like India, mobile is the first and for many it is the only device they use to access the Internet. That speaks volume about optimizing your marketing efforts in this direction.
    • Another aspect is that increasingly people are using mobile devices to make socialize with their friends on social media. They are also using mobile devices to make online purchases. This makes mobile a must go platform to reach out to the audience and to generate web traffic, leads and sales.
    • AMP (Accelerated Mobile Pages) and responsive website are both a part of Mobile Marketing, apart from marketing using SMS and WhatsApp.
  10. What is the difference between Remarketing in AdWords and Remarketing on Facebook?

    • Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
    • Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
  11. What is SEO and how it works?

    • SEO stands for Search Engine Optimisation. It is the method of optimising your website to generate traffic from search engines like Google and Bing. There are mainly two types of SEO techniques (ideally both are required for an effective SEO):
      • On-Page SEO

        The changes or additions which you make on your website itself are known as on-page SEO. For example, original content based on keywords research, content title, headers, meta tags, structuring the website and interlinking of content are some of the elements of On-Page SEO.

      • Off-Page SEO

        The activities which you undertake outside of your website like link-building, directory and search engine submissions, fall under Off-Page SEO.

  12. How will you generate website traffic using Social Media?

    • Have a social media calendar in place. Mark the most important days related to your business as well as important holidays and other important days relevant to your target audience, so that you are ready with a plethora of content in advance as well as you know what to post on what day! Ideally, you should have at least a month’s social media content planned in advance.
    • Posting evergreen content with attractive titles and images/videos is must to attract user attention. So the existing blog posts and tutorials on the website should be used and re-used with appropriate time-gap to generate traffic.
    • Consistently engage with the audience by replying to their queries and wherever relevant, link back to a particular FAQ or a blog post on your website which addresses their queries.
    • Also, since the organic reach of social media (particularly of Facebook) has been reduced to a minuscule level in the recent years, it has become important to have a certain budget to promote the important social media posts using the social media ads.
  13. What are the advantages and disadvantages of Digital Marketing?

    • Some of the advantages of Digital Marketing are:
      • Extended Reach
      • Cost Effective
      • Measurable
      • Full Control (you can start, pause or schedule your campaign in a time-bound manner)
      • Interactive in Nature
    • Some of the disadvantages of Digital Marketing are:
      • The offline/real world/tangible factor is missing.
      • Since it is totally dependent on Internet connectivity, a technical glitch at marketer’s end or loss of internet connection at customers’ end can negatively impact the campaigns
      • Data of the customers may be misused, like spamming, selling customer data to third party companies etc.
  14. What are we doing right or wrong on Digital Marketing? How can we improve?

    • Analyze the hiring company’s website, social media channels, emails and ads to understand their Digital Marketing process. Make a list of their hits or misses as well as suggestions wherein they can improve. Tell the same during the interview.
  15. Tell us about your most successful Digital Marketing campaign?

    • They want to check your passion, confidence as well as performance with this single question! So, tell them about your best campaign and tell them the whole process that how you planned, implemented and executed the campaign. Also, what was the duration of the campaign, its budget and the results (in numbers) which you achieved? Talk with full passion while answering this question.
  16. What is your approach to planning the Marketing Budget?

    • If you already have a certain approach towards budgeting for your marketing expenses you may share that.
    • If not, then you may tell them following standard approach:
      • Set up your annual, quarterly and monthly goals
      • Define the tactics which you will use to achieve these goals
      • Outline different campaigns which you will launch during this period
      • Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
      • Measure the ROI on monthly, quarterly and annual basis analyze your performance.
  17. Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?

    • Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
    • Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.

Generic Digital Marketing Interview Questions

These are important digital marketing interview questions and answers for freshers as well as the experienced professionals and might be asked during the interview.

  1. Why are you interested in Digital Marketing Industry?

    • Show your passion and enthusiasm while answering this question. Tell them an interesting story that how you got into this Industry. You can also share that the dynamic and ever-evolving nature of this Industry attracts you!
  2. How do you keep yourself updated about latest Digital Marketing Trends

    • Ideally, you should keep yourself updated by following top blogs in the Digital Marketing space. If you haven’t done so, so far, then you should at least pick of any 3 top blogs and read latest blog posts published on them. Your hiring manager may counter question you with questions like ‘What is the most interesting digital marketing update recently?’ or ‘What did you read in so-and-so blog?’ or something else, just to know whether telling a lie or actually follow such blog. So, if you have actually read, you will be in a better place to answer them such counter questions.
  3. Will Digital Marketing replace Traditional Marketing in the coming years?

    • It is true that Digital Marketing has gone mainstream and a large percentage of marketing budget now goes to Digital. It is also true that it is being used by almost all the companies on the planet but again that does not mean that it will completely replace traditional marketing. In an ideal scenario, marketers design 360-degree campaigns, wherein they gel together all the elements of traditional and digital marketing to achieve company goals.
  4. Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?

    • Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
  5. How will you benefit our business using Digital Marketing?

    • Think of various ways you can add value to your hiring company.
    • For example, you can tell you will contribute in terms of increase in website traffic, increased fans/followers on social media, increase in email subscribers list, increase in leads and sales, and so on.

Cultural Fit Questions

  1. What makes you creative and productive at work?

    • With this question, they want to check whether you will fit well their culture or not. Don’t feel scared. Tell them openly what sort of work culture you like. They will like your honesty.
  2. How will you meet the deadlines, if the work doesn’t get finished during office hours?

    • They want to know whether you are committed to working and can sometimes beyond office hours if required. Don’t get scared or get worried as such deadline situations don’t arise every day. So be positive and upbeat about this that you get the things done, even it means that sometimes you have to extend beyond the office hours.
  3. If there is crisis situation at work during off days, will you be available to handle it?

    • In Digital Marketing, there can sometimes be situations when there is crisis situation where an immediate intervention is needed to control the damage. Again, don’t worry. Because crisis situations are not arising on a daily basis. So, be positive and tell them that yes, you will be available to control such situations even on off days, if there is such a critical requirement.

Conclusion and a Bonus Tip:

I am sure, this exhaustive list of 25 Digital Marketing Interview Questions and answers will go a long way in helping you crack your next Interview. Now here is a bonus tip for you! You can use the power of visualization to develop confidence within yourself for the interview. Remember, if you are convinced within yourself that you know the art of Digital Marketing and will confidently clear the interview, you actually will! So, the first step is to convince yourself. To do that, repeat within yourself that “I will clear this upcoming Digital Marketing Interview” several times a day. Next, close your eyes, and visualize that you are sitting in the interview room and are confidently replying to the questions of hiring managers and they are nodding to your answers and getting wowed by them! This small simple exercise will help you a lot prepare mentally and develop confidence in yourself.

If you have any queries, please ask in the comment box below. All the Best!

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How Visual Digital Marketing Strategy Will Help your Business?

No company today can survive without Digital Marketing strategy. Since both competitors and potential clients are continuously becoming digitized, online marketing is the only way to survive and evolve in the market.

Here are five simple digital marketing strategy framework your business must implement to grow.

1. Setting a Goal

You might be looking forward to having more recognition, more customers, or maybe be ahead of your competitors. Whatever the case may be, it is important to have a solid goal in mind that will greatly increase your chances of success.

2. Creating Effective Marketing Funnel

The businesses that are successful have the most effective marketing funnel. It is when you map out a customer’s journey from when a customer is a complete stranger to becoming a lead and then put certain strategies in place which will push or engage them to move through this funnel.

3. A compelling Call to Action

A call to action or CTA is a text or an image that prompts visitors to take action, such as view a webinar, subscribe to a newsletter, or request a product demo. An effective CTA should direct people to landing pages where you can collect their contact information in exchange for a valuable marketing offer. That means a compelling CTA will result in more leads and conversions.

4. Effective Lead Magnet

A lead magnet can be used along with a CTA or alone. You need to serve something relevant to your customers. You can use offers with an aim to gather more information about a prospective customer while driving them further into your funnel at the same time.

5. Driving Traffic

To drive traffic into your marketing funnel, you first need to build traffic to your website. Here are some of the ways in which you can do that:

  • Quality Content
  • Keyword Strategy
  • Website Optimization
  • Social Media Engagement

Here’s a visual representation of Digital Marketing Strategy to boost your revenues:a-visual-digital-marketing-strategy-to-improve-your-roi-011

Originally Published at Digital Vidya Blog

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How to Land your Dream Digital Marketing Job in 2016?

Digital Marketing spend is going to increase at 12% in 2017 whereas traditional advertising will see a drop of 2%

Digital Marketing economy is increasing with each successive day and therefore, the need for people with digital marketing skills is in high demand. However, the gap between available and required digital marketing talent pool is huge. This is the reason, digital marketing jobs will be in abundance at all levels.

Anyone who is interested in building a rewarding career in Digital Marketing field should not only have the basic knowledge but also know the tips to set apart from the crowd.

Here’s an infographic that highlights the best Digital Marketing jobs, expected salary, skills required, and tips to get hired in Digital Marketing!how_to_land_your_dream_digital-marketing-job-in-2016

Originally published at Digital Vidya’s blog

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Mobile Search Advertising In 2016: Webinar Recording

Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days a year and 7 years of his life staring at the mobile screen. In 2015, Google changed its algorithm to favor mobile phones. This has paved way for mobile search advertising.

Mobile searches have become mainstream. This is evident from the fact that 80% of the nearby searches happen on mobile devices. People are actively looking for information and this is the reason searches on mobile have become mainstream. Google reports that mobile searches are more than the number of searches done via desktop. This means mobile search ads have the ability to make a company or break it. There is a great importance of mobile search ads for digital marketers. Marketers have a lot of opportunities with respect to mobile search advertising and this trend is blooming in 2016. For sure!

This interesting topic was taken up Ruchi who has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led the search for GroupM India. Ruchi beautifully explained in the webinar Mobile Search Advertising In 2016‘ how things unfold and how should marketers approach it.

Key Takeaways

  1. The recent developments in the field of mobile search ads
  2. Stories to watch and learn from
  3. For whom mobile search ads are important
  4. The best practices one can undertake

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Leads Generation Through Digital Channels: Webinar Recording

Well, there is hardly any doubt that each and every organization is sniffing for potential customers. With digital channels, the potential customers are turning to online channels in order to research about the products and services before they finally talk to the sales person. According to a study, direct traffic, web referrals, and social engines were the three most popular online mediums for the lead generation which accounted for 93% of leads.

This being the reason, buying process has changed, and organizations are finding new ways to reach their buyers. Well, the trends we are seeing is marketers are focusing on being found and heard instead of finding customers via mass advertising as well as email blasts.

Lead generation, a marketing process of stimulating and capturing interest in a product and services for sales, has changed over time. Now it often uses digital channels and has been undergoing various changes in recent years. With the rise of online and social media, the change has been dramatic.

This valuable topic was taken up during the webinar on ‘Leads Generation Through Digital Channels’ by industry expert Manish, a senior digital marketing strategist having 12+ years of a progressive career marked with rich experience. He has diverse experience of working with Infosys, Sonata Software, and Accenture. Manish has beautifully explained how one can use digital and social media platforms to generate leads. BANT (Budget Authority Need and Time) model was also explained in this webinar which will surely fill your sales funnel.

Key Takeaways

  1. The fundamentals of lead generation and the best practices associated with it.
  2. The ways in which digital and social media platforms can help in lead generation.
  3. Principles of lead scoring (including explicit and implicit lead scoring).
  4. Ways in which you can collect information about the prospects.
  5. How to deliver the highest quality leads to your sales team.
  6. and finally, how to get a kick-start to the lead generation process.

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Using Content To Fuel Your Sales Funnel: Webinar Recording

It is quite obvious you must have heard about the magic of content marketing or you have approached your Content Marketing Expert about testing the waters. According to Sales Benchmark Index, your sales team has a 56% more chance to get buyers in their basket if you engage the customers beforehand. This could be done by marketing the right content in order to captivate the right buyers.

Inbound marketing aka content marketing is one of the most popular of filling the sales funnel. Before starting to write for the website, you will have to ask yourself for whom are you doing it? Think from buyer’s perspective and not as someone who has to just sell the products or services. It is essential to make your sales/content team understand: Who are you writing the content for? This is because sales funnel works on 50-50 rule. Spend 50% of your time writing the content and spend 50% of your time distributing it.

You can start this by looking at your top 10 customers and understand the common parameters. For instance, you can look for skills, goals, challenges, personal demographics and recent purchase. Once you have made the content, if it doesn’t reach the targeted audience then it is of no use. It is important to spread your content so that right set of customers reach out to you. You can do this by FB groups, G+, LinkedIn, guest post, forums, influencer outreach and many other ways!

This interesting topic was taken up during the webinar on ‘Using Content To Fuel Your Sales Funnel’ by industry expert Ankit Oberoi, Co-Founder, AdPushup who beautifully explained how one can fill their sales funnel by leveraging content and its strategies in the best possible manner.

Key Takeaways

  1. The need to understand your customer traits and personality. Create their personas by conducting surveys and interviews.
  2. How can you drive the attention of your target audience and evoke a response from potential customer’s side with the help of content.
  3. Ways of using various techniques and leverage right channel in order to distribute your content in the best possible manner.
  4. By the end of this webinar, you will be able to measure the performance of your content and distribution, find the loopholes and improve them accordingly.

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SEO for Web Designer & Web Developer in 2016: Webinar Recording

Google ever since its inception in 1998 has one thing stable i.e., change. This tech giant changes its search algorithm around 500-600 times per year. While some changes are minor others are major that affects the search results in significant ways. So it is important to have a user-friendly website because if anything is not user-friendly, it is not search friendly. Therefore, web developers and designers should take into consideration this fact that the website should be user friendly in order to be search friendly. Some of the common mistakes done by web developers are:

  1. Flash Pages: This might be a cool thing but it can be a hurdle between search engine and your website.
  2. Too much Flash: Flash is something poorly indexed by the search engines.
  3. Lack of Breadcrumbs: Since breadcrumbs help in easy detection and lack of it causes the website difficult to get crawled. Breadcrumbs increase the user-friendliness of the website.

This concept was taken up during the Webinar on SEO For Web Designer And Web Developer In 2016 by Industry expert Navneet Kaushal, CEO of PageTraffic which is a top ranked SEO company founded in 2002. His years of experience and expertise in establishing PageTraffic as one of the most successful search marketing agencies across the globe has helped in making this session one of a kind helping you to learn about things Web designers and web developers should keep in mind taking into consideration SEO.

Here are some valuable key takeaways from the Webinar:

  1. How you can make your website look great for getting the traffic and the keys to optimizing your site so that it is easy for search engines to crawl.
  2. Gain insights into making Web 3.0 sites SEO Friendly sites that makes it easy for users find and search engines to index it.
  3. Know the ways and techniques on maintaining website functionality and search engine friendliness in the most effective manner.

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Social Selling For Our Community: Webinar Recording

Social media is not just about finding friends, or being social. Social media is now leveraged upon and has become a platform for ‘social selling’. Social selling means developing relationships as a part of the sales process. Using social networking sites like Twitter, Facebook, Pinterest, and LinkedIn for reaching out to their customers and understanding their needs. There are many potential employees, investors, clients, customers, and colleagues just a click away. It depends on you how you build the relationships  and gain trust. This all revolves around social selling.

Nowadays, no business considers social selling as an option rather it is integrated with other business strategies and without any doubt is becoming one of the most powerful strategies. You can sell your ideas, establish credibility, attract talent, win visitors, and secure funding.

This interesting concept was taken up during the webinar on ‘Social Selling For Our Community’ by industry expert Apurva Chamaria, Vice President and head of Global Brand, HCL Technologies, a 7 Billion US dollar Global IT major, who explained what to be done in social selling. Further, Gaurav Kakkar, Digital Marketing Head, HCL, beautifully explained how one can do social selling in best possible manner.

Key Takeaways:

1. Explained the role of Social selling business nowadays. It is not restricted to branding but playing an important role in leading.
2. The ways in which you can target audience on social media portals.
3. Important elements that are essential to boost social selling.
4. Organized and detailed explanation of steps on how can you do social selling effectively. Points like making yourself more searchable, identifying prospects, approaching them, and engaging with them, were explained in massive details.
5. How an individual can have a control on social selling for various purposes like branding, marketing, generation of leads and so on.
6. The challenges a business can face while adopting social selling as a strategy.
7. How one can launch a full-proof social selling program within the organization.

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The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things: Webinar Recording

With each passing day, the technologies are growing and getting better. The future of search is constantly changing with an aim to become more and more user-friendly. We rely on search engines for everything and anything. That’s the reason why we should keep up with changes happening with regard to search engines. The future of search is consumer oriented. The web developers and IT professionals are continuously introducing new and better features like augmented reality, voice search and mobile search for easy search.

This concept was taken up during the webinar on The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things by industry expert Mandar Marathe, Co-Founder BriefKase Digital Communications. His experience of around 8 years in digital marketing and in-depth knowledge in this field makes this session one of a kind helping you to learn the future of search.

Key takeaways from the Webinar are listed below:

  1. How search engines evolved over time and how it is still evolving to become more user-friendly.
  2. Things Google did to become the best search engine and maintained the same up until now.
  3. Enlightened upon recent updates in search engines like Google Glass, Natural Language Processing, frequent indexing, caffeine update, schema.org, and voice recognition mode.
  4. Points to be considered by SEO Professionals like Semantic Web, Prediction, Indexing and Cross Platform engagements were discussed in an elaborated way.

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