Web-Design-Digital-Marketing-Strategy

Impact of Web Design on Your Digital Marketing Strategy

So, you’re planning to create a Digital Marketing Strategy, and are ready to get started. But do you know that before drafting the Digital Marketing Strategy guide, there are certain important things that must be considered?

Worry not, you’ve landed at the right place. Enlisted below are the important aspects that must be covered in the Digital Marketing Strategy from a Web Designing standpoint.

If you are to create a new website for your client, the web developer would like to know about the type of business that you have, the online business goals and the manner in which you want to use your website for business. The last parameter is of particular importance because the web designer and developer intends to know whether you are creating e-commerce website where end-to-end business happens on the portal or its primary intention is to generate leads, and the business happens beyond the site. The information is necessary because the kind of web designs you need would depend on your digital marketing strategy design.

Remember that web design considers all aspects of the marketing strategy and not just any particular strategy. The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign. Web designs not only uphold the digital marketing strategy but it can also have considerable influence on your marketing strategy. How web design affects various aspects of online marketing is the topic of discussion of this article.

Impact of Web Design on Your Digital Marketing Strategywebsite-design-digital-marketing-strategy

Search Engine Optimization

If websites fail to earn high rankings in search results, the common inference is that something is wrong in the web design and needs improvement. People think that the web design elements do not uphold all the ranking factors that contribute to better rankings. Whenever there is a major Google update, and its impact affects rankings, people turn to web design to look for solutions and redesigning websites is the standard practice.

To understand the link between web design and marketing, have a look at duplicate content. Ensure that your Digital Marketing Strategy is aligned with search engine giant Google’s algorithm. Google hates duplicate content, and the web design must be capable of avoiding duplication. This is evident in e-commerce website design where you might find that products with similar descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of search engines. To avoid this, you can have separate pages for each product with a similar description and eliminate the doubts about duplicate content.

Conversion Rate Optimization (CRO)

Website design impacts the rate of conversion, and better designs can lead to better optimization of conversion rate. Firstly, web design must display the authority level of the website to visitors who get a feel about it on the first visit only. The looks of websites tell visitors about how reliable it might be, and this relates to its authority. The design must be such that the appearance is authoritative.

Secondly, another aspect is to keep the design simple but with high functionality. This is a difficult task because if you make the design complex for achieving high functionality, it will slow down the speed of the website and if you keep it too simple; viewers would find it hard to trust. You have to strike the right balance between the two so that the functionality is unaffected by the simplicity of design and viewers find reasons to look upon it as a trustworthy entity. The simplicity appeals to the user experience while the high functionality satisfies the requirements of conversion rate optimization (CRO).

Branding

Visitors use their gut feeling to know which website is good and which is bad. They might not be able to tell about specific technical drawbacks or will not be able to identify the design elements that are displeasing, but they can figure out the broader aspects that give them a feel of it. Any negative feeling that visitors have about the website when they view it first can affect your branding hopes adversely.

The web design must reflect your brand and be capable of generating a favorable response from the visitor in the way you desire. The design must evoke positive reaction among visitors who consider the website as a trusted source of information that adds value to your branding initiatives. Build in the brand into the infrastructure of the web design and depict it through visuals that create a positive image for it. Spread the brand values into all aspects of the web design with the purpose of upholding the brand in the right perspective.

Analytics

Web designers have to take into account the visual aesthetics and figure out the best ways of displaying the design and layout so that it impresses viewers. In addition to that, they have to consider that the design must facilitate the working of Analytics tools so that data collection is unaffected. The design must be conducive for customizing tracking and implementing some advanced techniques so that you can achieve the measurements that are tailor made for you. With competition growing at a stupendous pace in digital marketing, the role of Analytics and data collection is acquiring much more importance than before. The web design must live up to your expectation of collecting all data in the way you want.

User experience (UX)

How good any web design is, can be determined from user experience and how they feel about it. Known as user experience or UX, this aspect assumes a lot of importance in web design because the success of marketing depends on it. Users want that sites are speedy, pages open fast, and it is easy to navigate.

Be careful in the selection of images and content for the website so that it does not slow down page loading time. Larger images take longer to load, and it can turn off visitors as they have a bad experience. Avoid the use of flashy designs that can complicate things and make navigation difficult. Since viewer engagement is crucial to gain a marketing advantage, you must design your website with the sole purpose of providing the best experience for users. Stepping into the shoes of users will give you a better idea of what will be right in web design. The design elements must have the capabilities of evoking the right emotions of users as it enhances user experience.

Since websites are for marketing, align the web design to the Digital Marketing Strategy and include all marketing aspects of it. The better you can do it, the better will be the marketing results.

Once you are through with the aforesaid aspects, you are ready to implement the Digital Marketing Strategy. If you still face any queries, you can fetch more information on how to develop a Digital Marketing Plan.

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Google Analytics Books

Top 4 Google Analytics Books You Should Read Now

Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.

Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.

Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.

Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.

So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.

Book No 1: Advanced Web Metrics with Google Analytics

Author – Brian Clifton

Google Analytics Books
Advanced Web Metrics with Google Analytics

An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.

Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.

This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.

When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.

This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.

The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.

Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.

The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.

Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.

In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.

Book No 2: Google Analytics Breakthrough From Zero to Business Impact

Authors – Feras Alhlou, Shiraz Asif, Eric Fettman

Google Analytics Books
Google Analytics Breakthrough

Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.

Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.

Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.

Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.

Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.

Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).

Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.

To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.

Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.

This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.

Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.

Book No 3: Google Analytics Demystified – A Hand-On Approach

Author – Joel Davis

Google Analytics Books
Google Analytics Demystified

A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.

Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.

Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.

By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.

The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.

Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.

Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes

Author – Michael Miller

Google Analytics Books
Sams Teach Yourself Google Analytics

Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.

This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.

The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.

Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.

With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.

Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.

Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.

Conclusion

Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.

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TOP 10 DIGITAL MARKETING AGENCIES IN INDIA (1)

Top 10 Digital Marketing Agencies in India

Technology has gone through leaps and bounds of revolution in the past decades. Hence, to keep pace with the revolutionizing technology, marketing had no option than to reform itself. Hence, digital marketing was evolved.

Although Yahoo was one of the first web service providers that introduced search ads, it was Google which developed AdWords and made a profitable contribution to the digital marketing landscape.

With the rapidly increasing popularity of digital marketing in various spheres, it has become the talk of the town. Everything has become digital. From paying the electricity bills to ordering food. From attending online classes to communicating with someone on the other side of the globe. From online shopping to transferring money. People can easily access the information with a single tap on their devices.

Digitalization has not only helped people on their personal level but it has majorly delivered exceptional marketing solutions to the companies. The inclusion of digital marketing in the overall marketing strategy of the companies allows them to empower an online presence.

Today, every business needs a stronger digital presence so that more conversions and sales are initiated. Marketers and advertisers are also aware of the fact that digital marketing holds a higher potential of delivering the expected results but they somehow find the task of digital marketing execution a bit daunting. The obvious reason is that they do not have a proper understanding and knowledge of all the channels of digital marketing. This is where the need for a digital marketing agency arises.

The Role of a Digital Marketing Agency

A Digital Marketing Agency is a brand development and lead-generating engine that is highly focused on building your online brand presence and increasing your sales and conversions. They have three primary goals which are to increase your online presence, perform market research (including customers and competitors) and integrating all your online profiles and platforms.

However, to make sure that all your objectives and goals related to digital marketing are achieved, you have to wisely choose the best from the available options.

To make it easier for you to explore, we have composed a list of the best digital marketing agencies in India that can deliver the best digital marketing results for you.

1. WatConsult

Wat Consult

ABOUT

A Digital and social media agency helping the brands to connect, converse, collaborate and co-create with its target customers. A full-service digital agency delivering online value by launching a brand online, building the online presence and by driving more qualified leads and sales for that brands. By focussing on the creative, analytical and technological perspective, it helps various companies to reach out to their target customers.

SERVICES

  1. Digital Marketing
  2. Social Media Marketing
  3. Search Marketing
  4. Mobile Marketing
  5. Digital Analytics
  6. Digital Video Production

LOCATION

  1. Delhi
  2. Mumbai
  3. Bangalore

CLIENTELE

DHFL, Bajaj Allianz, Peter England, SBI Mutual Funds, Kotak Life Insurance, Jockey, Peter England, Jack n Jones, Vero Moda, Fiama Di Wills, Pepsodent, Himalaya, Clinic Plus, Mumbai Indians, Warner Bros, Mother Dairy, Oreo, Cadbury, Honda, Mahindra World City and many more.

FOUNDING YEAR

2007

CEO

Rajiv Dingra

AWARDS

  • DMAI Gold Award for Lead-based search campaign (Reliance Group)
  • Youth Marketing Award for Best Disruptive Digital Campaign (Jack & Jones)
  • IAMAI Digital Award for best social media campaign (BestSeller Group)

2. WebChutney

WebChutney

ABOUT

A top-notch digital marketing agency and a member of Dentsu Aegis Network. It has worked with some leading companies in India. By creating some award-winning and exemplary campaigns for their clients, they have helped them to build and maintain a strong online presence. They also focus on connecting, engaging and building sustainable relationships with their consumers online.

SERVICES

  1. Social Media Marketing
  2. Website Designing
  3. Mobile Marketing
  4. Application Development
  5. Online advertising
  6. Search Engine Optimization
  7. Analytics

LOCATION

  1. Gurgaon
  2. Mumbai
  3. Bangalore

CLIENTELE

Microsoft, P&G, Airtel, Unilever, Wipro, HDFC, Titan and much more.

FOUNDING YEAR

1999

CEO

Sidharth Rao

AWARDS

  • DMAI awards for its projects for Remit2India, Standard Chartered, and Clear tip

3. Pinstorm

Pinstorm

ABOUT

It is ranked amongst the leading digital advertising agencies in the world. They have an integrated approach that formulates the entire strategy of user experience, research, web design, mobile friendliness, advertising, viral videos, search optimization, Twitter updates, Facebook campaigns, real-time listening and responses.

SERVICES

  1. Search Engine Marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Viral advertising
  5. Online Reputation Management

LOCATION

  1. Mumbai
  2. Delhi
  3. Bengaluru
  4. Singapore
  5. Kuala Lumpur
  6. Zurich
  7. Santa Clara.

CLIENTELE

Walt Disney, Yahoo, Canon, HSBC, Café Coffee Day, ICICI, ET Now

FOUNDING YEAR

2004

CEO

Mahesh Murthy

AWARDS

  • Red Herring Global Top 100 Award

4. Adsyndicate

Adsyndicate

ABOUT

It is India’s independent 360-degree communication agency with over 25 years of experience. A full-service digital agency offering innovative and creative solutions enabling the brands to rapidly evolve and innovate in the digital arena. It has also given some monumental and memorable brands to India. Apart from Digital Marketing, they have also expanded their horizon in the field of Films and Events.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Video Production and Promotion
  5. Web Designing and Development
  6. Online Reputation Management
  7. Media Planning and Buying
  8. Print Services
  9. Branding
  10. 360 Degree Photo

LOCATION

  1. Mumbai
  2. New Delhi
  3. Bengaluru
  4. Pune
  5. Chennai
  6. Coimbatore
  7. Goa
  8. Kolkata
  9. Kochi
  10. Mangaluru
  11. Manipal
  12. Belagavi

CLIENTELE

Quikr, Mahindra, Manipal University, Tata Motors, SBI, Union Bank of India, RBI, Punjab National Bank, Canara Bank, Western Digital and many more.

FOUNDING YEAR

1992

CEO

Dwijendra Acharya

5. Phonetics

Phonetics

ABOUT

One of the top Digital Marketing Companies in India, Phonetics integrates the creative aspect and the analytical approach along with globalized income in the process of Digital Marketing to make a perfect blend of qualified results. They build marketing properties that combine the brand’s core values with the outcomes to help a brand benefit from an exemplary online presence.

SERVICES

  1. Search Marketing
  2. Social Media Marketing
  3. Customer Relationship Management
  4. Web and App Development
  5. Content Marketing
  6. Mobile Marketing

LOCATION

Mumbai

CLIENTELE

ICICI, NISSAN, Monginis, Axis Bank, Skoda, SBI Life, Vodafone, Zee Network, Sprite, Adidas, Radio Mirchi, Kingfisher, Reebok and more.

FOUNDING YEAR

2006

CEO

Saurabh Gupta

AWARDS

  1. Communication Entrepreneur of the Year
  2. Best Mobile App in the Indian Digital Media Awards 2013
  3. Best use of Social Media- Nissan in the 2011 India PR Corporate Communications Award

6. Blogworks

Blogworks

ABOUT

Keeping the digital innovation a core element, Blogworks helps the brands to connect with the potential consumer and build engagement. It assists brands and organizations globally to connect stakeholders in conversations to share, draw insight, build communities, and co-create offerings for business impact. They have also delivered strategic digital marketing programmes for some of the biggest brands and organisations.

SERVICES

  1. Website and Mobile Development
  2. Media Planning
  3. Media Buying
  4. Content Syndication
  5. Brand Storytelling
  6. Designing

LOCATION

New Delhi

CLIENTELE

Marks and Spencer, Mahindra, Harley Davidson, Allen Solly, Fastrack, Samsung, etc.

FOUNDING YEAR

2006

CEO

Rajesh Lalwani

7. Gozoop

Gozoop

ABOUT

A globally recognized Digital Marketing Agency offering integrated communication solutions and firmly believing in improving your brand by optimizing your online reputation. To make the brands succeed in the digital age, they create an online presence with insights, strategy, storytelling, digital products and integrated experiences on mobile and web.

SERVICES

  1. Integrated Digital Campaigns
  2. Online PR
  3. Mobile Marketing
  4. Web Businesses
  5. Social Media Marketing

LOCATION

  1. Mumbai
  2. Singapore
  3. Dubai

CLIENTELE

Dell, BMW, Citibank, Asian Paints, Amazon, Mumbai Indians, Ferrari, etc.

FOUNDING YEAR

2010

CEO

Ahmed Aftab Naqvi

8. FoxyMoron

FoxyMoron

ABOUT

Started as an experiment in 2008, FoxyMoron converted into one of India’s leading Independent Digital Agencies. It is a full-service digital ideas and solutions agency where strategists, tech geeks, designers, marketers, storytellers, and innovators create and manage some of the best brands led activities in the country.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Website Designing & Development
  5. Games and App Development
  6. Print Campaigns

LOCATION

  1. Mumbai
  2. Delhi/NCR
  3. Bengaluru

CLIENTELE

L’oreal, VIP, Cadbury Bournville, AXN, Starbucks, ITC, High Street Phoenix, Parle and many more.

FOUNDING YEAR

2008

CEO

Pratik Gupta

9. BCWebWise

BC Web Wise

ABOUT

A full-service digital advertising agency known for their strategic brand solution and world-class creatives and an in-depth consumer research. By using their digital expertise, they devise strategies to bring brands closer to consumers digitally. They captivate the millennial mindset by storytelling and acquire the sharpest combination of digital media assets to meet campaign objectives.

SERVICES

  1. Website development
  2. Intranet development
  3. Social Media Optimization
  4. Email Marketing
  5. Content Management System
  6. Media Planning and Buying
  7. Search Engine Marketing
  8. Online Reputation Marketing

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Britannia, Viacom 18, Fevicol, Red Chillies, BBC, Godrej, Hathway, EduComp and many more.

FOUNDING YEAR

2000

CEO

Chaaya Baradhwaaj

AWARDS

  • Ranked as one of India’s Top 10 Digital Agencies by the Economic Times (2010, 2011)

10. Magnon\TBWA

MagnonTBWA

ABOUT

One of the largest digital marketing agencies in India under the flag of the global top-ten advertising network – TBWA, the Disruption company. This agency works with a plethora of clients across the globe providing them with an integrated spectrum of digital solutions.

SERVICES

  1. Interactive Web Design
  2. Search Engine Optimization
  3. Search Engine Marketing
  4. Social Media Optimization
  5. eCommerce Solutions
  6. Mobile Sites & Apps
  7. Online Reputation Management
  8. Customized Applications
  9. Online Media Planning
  10. Web Hosting

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Google, Hewlett-Packard, Haier, Sony, Michelin, Etihad, Hyundai and many more.

FOUNDING YEAR

2000

CEO

Vineet Bajpai

 

Disclaimer: The information provided in the above list is based on our Internal Rating System and might vary from the other results.

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Social-Media-Interview-Questions

Social Media Interview Questions to Excel in your Job Interview

Social media is gaining in importance today. Every business needs to be online today to stay afloat in the competition. Hiring social media marketing managers is of utmost importance. Let us look at some vital statistics about the growth of social media before we go into the social media interview questions.

The following are the critical takeaways from the Global Digital Report 2018.

  • The number of internet users has breached the 4 billion mark in 2018 (4.021 billion). It is an increase of 7% over the previous year.
  • Social media users have increased by 13% over the previous year. Today, you have 3.196 billion social media users worldwide.
  • Mobile phones have swamped everyone. The mobile phone users have increased to 5.135 billion (4% increase on a year to year basis).digital around the world in 2018

Let us now look at some of the critical social media interview questions and answers that you are likely to encounter when you apply for a social media marketing position.

The Basic questions

Usually, any interviewer would like the candidates to feel comfortable and relaxed to get the best out of them. The initial questions are bound to be easy. Here is a sample of what you can expect in the initial rounds.

1.) What is social media marketing?

Social media marketing is a marketing strategy where you use social media platforms like Facebook, Twitter, LinkedIn, and so on to promote your products and services whereby you gain customers and increase web traffic.social media marketing

2.) How does a business benefit from social media?

Social media helps you to establish a dialogue with your customer. It enables customers to engage with your business brands directly and improve the trust factor. It ensures genuine interaction between the business and customers.power of social media

3.) Which social media platform do you recommend for businesses to have a presence?

Usually, it depends on the type of organization you are. If you are a B2B company, the ideal social media platforms should be LinkedIn or Google+. At the same time, a B2C company should prefer to have their campaigns on channels like Facebook, Twitter, Instagram, and so on.

The Intermediate Category

We have just seen three social media interview questions for students that could help them put at ease. Now, we shall gradually move to the tougher social media interview questions for freshers.

4.) What are the roles and responsibilities of a social media manager?

You can expect this question in every social media marketing interview. The business would like to analyze your vision of a social media manager. Hence, you need to do a lot of homework.

The social media manager has a daunting responsibility. We shall look at three main aspects that the interviewer is looking for in your answer.

  • Right audience – The social media manager has to identify the right audience to target.
  • Right information – On identifying the target audience, it is the responsibility of the social media manager to ensure the dissemination of the correct
  • Encourage interaction – Social media posts will evoke likes and dislikes. The social media manager should ensure that more customers like or comment on the posts. It will encourage the sharing of the posts thereby providing a healthy interaction with the customers.
  • Analyze customer feedback – Improvisation is the key to the success of any business. A social media manager should analyze customer feedback (positive and negative), and strive to improve customer relations.
  • Adapt to change – You need to change strategies to adapt to the needs of the customers. A social media manager has to be flexible enough to change the strategy, if required for the betterment of the business.
  • Be open to upgrades – Technology is continually The social media manager should be open to updating the strategies as and when the technology changes.social media manager

5.) Distinguish between a social media manager and a social media user

A thin line separates the social media manager and a social media user. Both of them do the same job of posting and sharing content on the social media platform. The difference is that the social media user posts own content whereas a social media manager posts content related to the business or services they provide. A social media user can post content and forget about it. However, the responsibility of the social media manager starts only after the posting of the content. Analyzing customer feedback and tweaking strategies are essential roles that social media managers play. The prime responsibility of the social media manager is to target as many people as possible. It is necessary for them to create communities and groups.social media user

6.) How does sharing content on social media prove beneficial to the business?

Consider the simple example of a Facebook post. When a person likes and shares content on Facebook, it becomes visible to all the persons present in their friend list. It increases the visibility of your product and services. The contacts on the friend list of your customer can share the same content on their profile if they like the same. It ensures that the chain keeps on spreading continuously. You cannot imagine what the reach of a Facebook share can be. An eye-catching and informative post can go viral within seconds. It can bring tremendous visibility to your business as no other marketing strategy can. The same is the case with other social media platforms.social media for business

7.) How do you get more retweets on Twitter?

Twitter is an effective social media platform. People use Twitter to share updates and news. If you need people to re-tweet, you should ensure to tap them at the right moment. Know the best times of the day when people are most likely to tweet. Twitter allows 280 characters now. It enables you to include images and content, and still leave enough characters for your customers to re-tweet.twitter social media

8.) How can you use LinkedIn for social media marketing?

LinkedIn has built up a reputation for being a professional and formal social media platform as compared to the others like Facebook and Instagram. People still use Facebook as a means of casual conversations. It is not so on LinkedIn. People use LinkedIn to search for job opportunities, business openings, and connect with old acquaintances. It is the most effective social media marketing platform for B2B marketing. LinkedIn groups enable you to establish your business as thought leaders in your field.effectiveness ratings for B2B social media platforms

9.) How do you measure social media marketing success?

The answer to this social media interview question depends upon the organization. You can give a general solution to include a variety of scenarios. The organization’s goal is the defining factor.

  • Conversion – You can track content downloads, webinar registrations, online lead generation form submissions, and online sales, and so on. Analyzing these metrics can help you understand how people react to your social media posts.
  • Engagement – You should participate more in the conversations with your clients. Go through the comments of people. Gauge the number of replies, reposts, and re-tweets your post generates.
  • Awareness – Your goal is to create awareness of your product or services. Under such circumstances, you should concentrate on the reach, volume, and exposure of your posts to understand how widely your message is spreading.
  • Drive Traffic – You can estimate the amount of traffic your post generates by tracking clicks, URL shares, and sales conversions. You can also find out the path people use to enter your website. It can help you tweak your strategies in the future depending on the choice of your customers.measure social marketing success

10.) What social media optimization tactics can you use to improve business?

When appearing for an interview for the post of a social media manager, you should prepare for a couple of social media optimization interview questions and answers.

Social media optimization is a strategy for increasing awareness of your product by using a variety of social media outlets to generate viral publicity. Your tactics should include using RSS feeds, social news and bookmarking sites, and video and blogging sites, and so on. Knowing your target audience is vital for the success of any social media optimization strategy. You can approach the right people with the product they need.increase leads and sales - social media

Open-ended questions

Usually, interviewers like to end interviews with open-ended questions. Such questions do not have any specific answers. Your experience and tact come into play while dealing with such social media interview questions.

11.) Which is the favorite content you have seen recently on social media?

You can explain any content that you had written for a social media campaign. Ensure that it had generated positive results. Statistical information should help you answer such questions.

12.) How did you grow traffic in your previous assignments?

The interviewer asks such questions to determine whether you can lead a campaign on your own. You can describe instances where you were able to grow traffic by yourself. Include a couple of examples where you contributed to a team.

We have seen a dozen social media interview questions and answers. However, a lot depends on the organization you apply for the job. Learn as much as possible about the organization and suggest ways to improve their social media marketing campaign.

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Digital Marketing Interview Questions

Top 25 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing Interview Questions and AnswersAre you preparing for your upcoming Digital Marketing Interview? You are at the right place. Are you worried whether you will be able to get that coveted Digital Marketing job or not, which you want so eagerly? Don’t get panicked. This comprehensive guide with top 25 Digital Marketing Interviews Questions and Answers will surely help you out to prepare yourself and even crack the interview confidently. So, let’s begin with knowledge-based questions first:

Knowledge-Based Digital Marketing Interview Questions

  1. What is Digital Marketing?

    Digital Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Digital Channels like websites, search engines, social media, mobile apps, affiliate and email. This can be done in organic, inorganic or in both organic and inorganic ways together. Organic methods of Digital Marketing refer to attracting customers naturally over the period of time without using any advertising, while inorganic methods use digital advertising like Google AdWords, Social Media Ads, etc. to attract the customers. In reality, both methods are required to generate business.

  2. List out the most Important Areas of Digital Marketing

    Some of the most important areas of Digital Marketing are:

    • Search Engine Optimisation (SEO):

      Google values website content which is original and answers the queries which people are searching for on Google. If you can create unique content (which includes keywords that people are searching related to your business) and which answers queries of your target customers and helps them out, then Google will also rank it better. Both On-Page and Off-Page SEO methods are required to rank well on Google.

    • Search Engine Marketing (SEM):

      The process of purchasing ads on search engines to generate website traffic or to spark a certain action on the website is known as SEM. The most popular platform for this remains Google AdWords.

    • Social Media Marketing (SMM):

      The process of building and engaging communities around social media channels of your brand is known as Social Media Marketing. While Social Media primarily remains a platform to be social with your customers, it can also be used to promote sales or generate leads using the Social Media Ads.

    • Email Marketing:

      Email marketing is the process of building the email list, engaging the email subscribers right from sign-up to purchase and then to after sales or repeat purchases stages.

    • Affiliate Marketing:

      The process of generating leads or sales by using affiliate network is known as affiliate marketing.

  3. Can you categorize Digital Marketing? Explain

    • This is one of the tricket Digital Marketing Interview questions as you may start talking about different Digital Marketing channels like SEO, SMM etc. Although the answer to this is very subjective still a safer approach to answering this question is to talk about the comparison between Inbound and Outbound marketing. You can share that these are the two categories of Digital marketing. While Inbound marketing is about pulling in customers using helpful content on different digital channels, throughout the customers’ buying journey (like paid PPC ads, social media marketing, content marketing, opt-in email etc.), the outbound marketing is about pushing the promotional messages on consumers (like media buying, email spamming etc.)
  4. Which are some of the useful Digital Marketing Tools?

    • Ahrefs
    • AppAnnie
    • Alexa Ranking
    • Adexpresso
    • Buffer App
    • Buzzsumo
    • Bootstrap Studio
    • Crazy Egg Heatmaps
    • Dribbble
    • Evernote
    • FB Pixel Helper
    • Google Adwords
    • Headreach
    • Igloo
    • MailChimp
    • SimilarWeb
    • SEMrush
    • Unbounce
  5. What are the advantages of Digital Marketing over Traditional Marketing?

    • You can measure the reach of your content and promotional messages or advertisements very precisely in Digital Marketing, which is not possible in Traditional marketing.
    • Digital Marketing allows two-way communication with customers which is not possible in Traditional Marketing. For example, on all Digital platforms like websites, social media, email, mobile apps etc., you can have an interaction with customers.
    • Another advantage of Digital marketing over Traditional marketing is that it is cost-effective. Of course, you need to put in time, resources and money in Digital Marketing too like Traditional Marketing, but the cost of reaching out to potential customers or running digital ads is minuscule compared to traditional ways of reaching out or advertising.
  6. How to generate traffic on website?

    • Some of the best ways to generate website traffic are:
      • Fine tune On-Page and Off-Page SEO.
      • Post evergreen content on Social Media and engage the audience.
      • Write great and attractive headlines whenever you share your content.
      • Write blog posts on a regular basis to bring in new traffic.
      • Answer questions related to your business on Quora with a link to your related website content
      • Build and grow an email list, send them a digest of top posts at least once a week.
      • Run PPC and Social Media Ads to directly purchase the traffic.Digital Marketing Interview Questions and Answers
  7. What is a responsive web design?

    • Responsive web design allows your website to adapt itself as per the device on which it is accessed. Whether you open the website on a smartphone, tablet or a PC, everywhere, on all the devices, the experience of accessing the website is great. With responsive web design, your website uses elements like resizing, hiding, shrinking, enlarging etc., as per what looks good on the respective screen. WordPress.org has many themes which have a responsive web design by default so that you do not need to worry about any technical changes to do the same.
  8. What is AMP?

    • Here’s how Google defines AMP (Accelerated Mobile Pages):

      AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it’s compatible across browsers.AMP’s ecosystem includes 25 million domains, 100+ technology providers, and leading platforms, that span the areas of publishing, advertising, e-commerce, local and small businesses, and more!

  9. What is the importance of mobile marketing?

    • Marketing using mobile devices (like the feature and smartphones) as a platform is known as mobile marketing.
    • Its importance lies in the fact that many users in countries like India, mobile is the first and for many it is the only device they use to access the Internet. That speaks volume about optimizing your marketing efforts in this direction.
    • Another aspect is that increasingly people are using mobile devices to make socialize with their friends on social media. They are also using mobile devices to make online purchases. This makes mobile a must go platform to reach out to the audience and to generate web traffic, leads and sales.
    • AMP (Accelerated Mobile Pages) and responsive website are both a part of Mobile Marketing, apart from marketing using SMS and WhatsApp.
  10. What is the difference between Remarketing in AdWords and Remarketing on Facebook?

    • Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
    • Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
  11. What is SEO and how it works?

    • SEO stands for Search Engine Optimisation. It is the method of optimising your website to generate traffic from search engines like Google and Bing. There are mainly two types of SEO techniques (ideally both are required for an effective SEO):
      • On-Page SEO

        The changes or additions which you make on your website itself are known as on-page SEO. For example, original content based on keywords research, content title, headers, meta tags, structuring the website and interlinking of content are some of the elements of On-Page SEO.

      • Off-Page SEO

        The activities which you undertake outside of your website like link-building, directory and search engine submissions, fall under Off-Page SEO.

  12. How will you generate website traffic using Social Media?

    • Have a social media calendar in place. Mark the most important days related to your business as well as important holidays and other important days relevant to your target audience, so that you are ready with a plethora of content in advance as well as you know what to post on what day! Ideally, you should have at least a month’s social media content planned in advance.
    • Posting evergreen content with attractive titles and images/videos is must to attract user attention. So the existing blog posts and tutorials on the website should be used and re-used with appropriate time-gap to generate traffic.
    • Consistently engage with the audience by replying to their queries and wherever relevant, link back to a particular FAQ or a blog post on your website which addresses their queries.
    • Also, since the organic reach of social media (particularly of Facebook) has been reduced to a minuscule level in the recent years, it has become important to have a certain budget to promote the important social media posts using the social media ads.
  13. What are the advantages and disadvantages of Digital Marketing?

    • Some of the advantages of Digital Marketing are:
      • Extended Reach
      • Cost Effective
      • Measurable
      • Full Control (you can start, pause or schedule your campaign in a time-bound manner)
      • Interactive in Nature
    • Some of the disadvantages of Digital Marketing are:
      • The offline/real world/tangible factor is missing.
      • Since it is totally dependent on Internet connectivity, a technical glitch at marketer’s end or loss of internet connection at customers’ end can negatively impact the campaigns
      • Data of the customers may be misused, like spamming, selling customer data to third party companies etc.
  14. What are we doing right or wrong on Digital Marketing? How can we improve?

    • Analyze the hiring company’s website, social media channels, emails and ads to understand their Digital Marketing process. Make a list of their hits or misses as well as suggestions wherein they can improve. Tell the same during the interview.
  15. Tell us about your most successful Digital Marketing campaign?

    • They want to check your passion, confidence as well as performance with this single question! So, tell them about your best campaign and tell them the whole process that how you planned, implemented and executed the campaign. Also, what was the duration of the campaign, its budget and the results (in numbers) which you achieved? Talk with full passion while answering this question.
  16. What is your approach to planning the Marketing Budget?

    • If you already have a certain approach towards budgeting for your marketing expenses you may share that.
    • If not, then you may tell them following standard approach:
      • Set up your annual, quarterly and monthly goals
      • Define the tactics which you will use to achieve these goals
      • Outline different campaigns which you will launch during this period
      • Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
      • Measure the ROI on monthly, quarterly and annual basis analyze your performance.
  17. Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?

    • Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
    • Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.

Generic Digital Marketing Interview Questions

These are important digital marketing interview questions and answers for freshers as well as the experienced professionals and might be asked during the interview.

  1. Why are you interested in Digital Marketing Industry?

    • Show your passion and enthusiasm while answering this question. Tell them an interesting story that how you got into this Industry. You can also share that the dynamic and ever-evolving nature of this Industry attracts you!
  2. How do you keep yourself updated about latest Digital Marketing Trends

    • Ideally, you should keep yourself updated by following top blogs in the Digital Marketing space. If you haven’t done so, so far, then you should at least pick of any 3 top blogs and read latest blog posts published on them. Your hiring manager may counter question you with questions like ‘What is the most interesting digital marketing update recently?’ or ‘What did you read in so-and-so blog?’ or something else, just to know whether telling a lie or actually follow such blog. So, if you have actually read, you will be in a better place to answer them such counter questions.
  3. Will Digital Marketing replace Traditional Marketing in the coming years?

    • It is true that Digital Marketing has gone mainstream and a large percentage of marketing budget now goes to Digital. It is also true that it is being used by almost all the companies on the planet but again that does not mean that it will completely replace traditional marketing. In an ideal scenario, marketers design 360-degree campaigns, wherein they gel together all the elements of traditional and digital marketing to achieve company goals.
  4. Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?

    • Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
  5. How will you benefit our business using Digital Marketing?

    • Think of various ways you can add value to your hiring company.
    • For example, you can tell you will contribute in terms of increase in website traffic, increased fans/followers on social media, increase in email subscribers list, increase in leads and sales, and so on.

Cultural Fit Questions

  1. What makes you creative and productive at work?

    • With this question, they want to check whether you will fit well their culture or not. Don’t feel scared. Tell them openly what sort of work culture you like. They will like your honesty.
  2. How will you meet the deadlines, if the work doesn’t get finished during office hours?

    • They want to know whether you are committed to working and can sometimes beyond office hours if required. Don’t get scared or get worried as such deadline situations don’t arise every day. So be positive and upbeat about this that you get the things done, even it means that sometimes you have to extend beyond the office hours.
  3. If there is crisis situation at work during off days, will you be available to handle it?

    • In Digital Marketing, there can sometimes be situations when there is crisis situation where an immediate intervention is needed to control the damage. Again, don’t worry. Because crisis situations are not arising on a daily basis. So, be positive and tell them that yes, you will be available to control such situations even on off days, if there is such a critical requirement.

Conclusion and a Bonus Tip:

I am sure, this exhaustive list of 25 Digital Marketing Interview Questions and answers will go a long way in helping you crack your next Interview. Now here is a bonus tip for you! You can use the power of visualization to develop confidence within yourself for the interview. Remember, if you are convinced within yourself that you know the art of Digital Marketing and will confidently clear the interview, you actually will! So, the first step is to convince yourself. To do that, repeat within yourself that “I will clear this upcoming Digital Marketing Interview” several times a day. Next, close your eyes, and visualize that you are sitting in the interview room and are confidently replying to the questions of hiring managers and they are nodding to your answers and getting wowed by them! This small simple exercise will help you a lot prepare mentally and develop confidence in yourself.

If you have any queries, please ask in the comment box below. All the Best!

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How Visual Digital Marketing Strategy Will Help your Business?

No company today can survive without Digital Marketing strategy. Since both competitors and potential clients are continuously becoming digitized, online marketing is the only way to survive and evolve in the market.

Here are five simple digital marketing strategy framework your business must implement to grow.

1. Setting a Goal

You might be looking forward to having more recognition, more customers, or maybe be ahead of your competitors. Whatever the case may be, it is important to have a solid goal in mind that will greatly increase your chances of success.

2. Creating Effective Marketing Funnel

The businesses that are successful have the most effective marketing funnel. It is when you map out a customer’s journey from when a customer is a complete stranger to becoming a lead and then put certain strategies in place which will push or engage them to move through this funnel.

3. A compelling Call to Action

A call to action or CTA is a text or an image that prompts visitors to take action, such as view a webinar, subscribe to a newsletter, or request a product demo. An effective CTA should direct people to landing pages where you can collect their contact information in exchange for a valuable marketing offer. That means a compelling CTA will result in more leads and conversions.

4. Effective Lead Magnet

A lead magnet can be used along with a CTA or alone. You need to serve something relevant to your customers. You can use offers with an aim to gather more information about a prospective customer while driving them further into your funnel at the same time.

5. Driving Traffic

To drive traffic into your marketing funnel, you first need to build traffic to your website. Here are some of the ways in which you can do that:

  • Quality Content
  • Keyword Strategy
  • Website Optimization
  • Social Media Engagement

Here’s a visual representation of Digital Marketing Strategy to boost your revenues:a-visual-digital-marketing-strategy-to-improve-your-roi-011

Originally Published at Digital Vidya Blog

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How to Land your Dream Digital Marketing Job in 2016?

Digital Marketing spend is going to increase at 12% in 2017 whereas traditional advertising will see a drop of 2%

Digital Marketing economy is increasing with each successive day and therefore, the need for people with digital marketing skills is in high demand. However, the gap between available and required digital marketing talent pool is huge. This is the reason, digital marketing jobs will be in abundance at all levels.

Anyone who is interested in building a rewarding career in Digital Marketing field should not only have the basic knowledge but also know the tips to set apart from the crowd.

Here’s an infographic that highlights the best Digital Marketing jobs, expected salary, skills required, and tips to get hired in Digital Marketing!how_to_land_your_dream_digital-marketing-job-in-2016

Originally published at Digital Vidya’s blog

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Mobile Search Advertising In 2016: Webinar Recording

Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days a year and 7 years of his life staring at the mobile screen. In 2015, Google changed its algorithm to favor mobile phones. This has paved way for mobile search advertising.

Mobile searches have become mainstream. This is evident from the fact that 80% of the nearby searches happen on mobile devices. People are actively looking for information and this is the reason searches on mobile have become mainstream. Google reports that mobile searches are more than the number of searches done via desktop. This means mobile search ads have the ability to make a company or break it. There is a great importance of mobile search ads for digital marketers. Marketers have a lot of opportunities with respect to mobile search advertising and this trend is blooming in 2016. For sure!

This interesting topic was taken up Ruchi who has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led the search for GroupM India. Ruchi beautifully explained in the webinar Mobile Search Advertising In 2016‘ how things unfold and how should marketers approach it.

Key Takeaways

  1. The recent developments in the field of mobile search ads
  2. Stories to watch and learn from
  3. For whom mobile search ads are important
  4. The best practices one can undertake

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Leads Generation Through Digital Channels: Webinar Recording

Well, there is hardly any doubt that each and every organization is sniffing for potential customers. With digital channels, the potential customers are turning to online channels in order to research about the products and services before they finally talk to the sales person. According to a study, direct traffic, web referrals, and social engines were the three most popular online mediums for the lead generation which accounted for 93% of leads.

This being the reason, buying process has changed, and organizations are finding new ways to reach their buyers. Well, the trends we are seeing is marketers are focusing on being found and heard instead of finding customers via mass advertising as well as email blasts.

Lead generation, a marketing process of stimulating and capturing interest in a product and services for sales, has changed over time. Now it often uses digital channels and has been undergoing various changes in recent years. With the rise of online and social media, the change has been dramatic.

This valuable topic was taken up during the webinar on ‘Leads Generation Through Digital Channels’ by industry expert Manish, a senior digital marketing strategist having 12+ years of a progressive career marked with rich experience. He has diverse experience of working with Infosys, Sonata Software, and Accenture. Manish has beautifully explained how one can use digital and social media platforms to generate leads. BANT (Budget Authority Need and Time) model was also explained in this webinar which will surely fill your sales funnel.

Key Takeaways

  1. The fundamentals of lead generation and the best practices associated with it.
  2. The ways in which digital and social media platforms can help in lead generation.
  3. Principles of lead scoring (including explicit and implicit lead scoring).
  4. Ways in which you can collect information about the prospects.
  5. How to deliver the highest quality leads to your sales team.
  6. and finally, how to get a kick-start to the lead generation process.

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Using Content To Fuel Your Sales Funnel: Webinar Recording

It is quite obvious you must have heard about the magic of content marketing or you have approached your Content Marketing Expert about testing the waters. According to Sales Benchmark Index, your sales team has a 56% more chance to get buyers in their basket if you engage the customers beforehand. This could be done by marketing the right content in order to captivate the right buyers.

Inbound marketing aka content marketing is one of the most popular of filling the sales funnel. Before starting to write for the website, you will have to ask yourself for whom are you doing it? Think from buyer’s perspective and not as someone who has to just sell the products or services. It is essential to make your sales/content team understand: Who are you writing the content for? This is because sales funnel works on 50-50 rule. Spend 50% of your time writing the content and spend 50% of your time distributing it.

You can start this by looking at your top 10 customers and understand the common parameters. For instance, you can look for skills, goals, challenges, personal demographics and recent purchase. Once you have made the content, if it doesn’t reach the targeted audience then it is of no use. It is important to spread your content so that right set of customers reach out to you. You can do this by FB groups, G+, LinkedIn, guest post, forums, influencer outreach and many other ways!

This interesting topic was taken up during the webinar on ‘Using Content To Fuel Your Sales Funnel’ by industry expert Ankit Oberoi, Co-Founder, AdPushup who beautifully explained how one can fill their sales funnel by leveraging content and its strategies in the best possible manner.

Key Takeaways

  1. The need to understand your customer traits and personality. Create their personas by conducting surveys and interviews.
  2. How can you drive the attention of your target audience and evoke a response from potential customer’s side with the help of content.
  3. Ways of using various techniques and leverage right channel in order to distribute your content in the best possible manner.
  4. By the end of this webinar, you will be able to measure the performance of your content and distribution, find the loopholes and improve them accordingly.

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