No company today can survive without Digital Marketing strategy. Since both competitors and potential clients are continuously becoming digitized, online marketing is the only way to survive and evolve in the market.
Here are five simple digital marketing strategy framework your business must implement to grow.
1. Setting a Goal
You might be looking forward to having more recognition, more customers, or maybe be ahead of your competitors. Whatever the case may be, it is important to have a solid goal in mind that will greatly increase your chances of success.
2. Creating Effective Marketing Funnel
The businesses that are successful have the most effective marketing funnel. It is when you map out a customer’s journey from when a customer is a complete stranger to becoming a lead and then put certain strategies in place which will push or engage them to move through this funnel.
3. A compelling Call to Action
A call to action or CTA is a text or an image that prompts visitors to take action, such as view a webinar, subscribe to a newsletter, or request a product demo. An effective CTA should direct people to landing pages where you can collect their contact information in exchange for a valuable marketing offer. That means a compelling CTA will result in more leads and conversions.
4. Effective Lead Magnet
A lead magnet can be used along with a CTA or alone. You need to serve something relevant to your customers. You can use offers with an aim to gather more information about a prospective customer while driving them further into your funnel at the same time.
5. Driving Traffic
To drive traffic into your marketing funnel, you first need to build traffic to your website. Here are some of the ways in which you can do that:
- Quality Content
- Keyword Strategy
- Website Optimization
- Social Media Engagement
Here’s a visual representation of Digital Marketing Strategy to boost your revenues:
Originally Published at Digital Vidya Blog