How to Create A Data-Driven Content Marketing Engine: Webinar Recording

Wish to learn how to measure the effectiveness of the content that you are building? The webinar on ‘How to create a data-driven content marketing engine’ led by industry leader, Mohit Bhakuni will enlighten you with the information.

Mohit Bhakuni is the founder and CEO of Contify, an intelligent web monitoring platform for businesses to track their competitors, customers, and industry news against event triggers with unmatched relevance. The platform is largely being used to track marketing activities. He has 14 years of experience across media, consulting, and technology. Mohit has spent the last 5 years building and scaling Contify.

The information that he shared majorly focused on the fact that it is essential to discover the idea that the competitors are pondering over. Accordingly, judge what kind of content is working well. Accordingly, distribute the content for large engagement. Digital marketing is acting as an art and not science.

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YouTube Keyword Research Tips That You Have Probably Missed! : Webinar Recording

During a webinar on ‘YouTube Keyword Research Tips That You Have Probably Missed!’, industry leader Akhil Kakroo, Lead- Content Services, TO THE NEW Digital, touched upon the following aspects that enlightened the attendees:

  1. How to plan your keywords for new videos
  2. What are the important guidelines to follow when performing keyword research
  3. Some unconventional but important techniques in keyword analysis
  4. Keyword tools available in market for free or premium
  5. How to check whether the keyword performance and revise them

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Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition: Webinar Recording

To throw light upon how to fetch customers from Online-to-Offline (O2O) mode, a webinar was hosted on the 3 Critical C’s – Content, Conversation and Coordination for both Online and Offline Customer Acquisition.
 
This webinar was hosted by Sujit Thomas Zachariah. He is the founder and CEO of Nifty Window, a leading hyper-local discovery and online-to-offline conversion driving platform for brands with brick & mortar presence. Sujit leads strategy, product management and business partnership efforts at Nifty Windows. Prior to co-founding Nifty Window, he was a Product Director at Yahoo! US, where he led merchant experiences across Yahoo! Small Business and Yahoo! Local. He holds a MBA from Yale University and a Ph.D. in Computer Science and Engineering from State University of New York at Buffalo.
 
He discussed about the implementation aspect of 3C’s by sharing that after the data is put into place a lot of monitoring needs to happen. Data monitoring helps in optimization, products you should / should not carry. Thus, the problem needs to be solved. So, he suggested to build the stack of your own or partner with others for better customer acquisition. 

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