Digital Marketing Interview Questions

Top 25 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing Interview Questions and AnswersAre you preparing for your upcoming Digital Marketing Interview? You are at the right place. Are you worried whether you will be able to get that coveted Digital Marketing job or not, which you want so eagerly? Don’t get panicked. This comprehensive guide with top 25 Digital Marketing Interviews Questions and Answers will surely help you out to prepare yourself and even crack the interview confidently. So, let’s begin with knowledge-based questions first:

Knowledge-Based Digital Marketing Interview Questions

  1. What is Digital Marketing?

    Digital Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Digital Channels like websites, search engines, social media, mobile apps, affiliate and email. This can be done in organic, inorganic or in both organic and inorganic ways together. Organic methods of Digital Marketing refer to attracting customers naturally over the period of time without using any advertising, while inorganic methods use digital advertising like Google AdWords, Social Media Ads, etc. to attract the customers. In reality, both methods are required to generate business.

  2. List out the most Important Areas of Digital Marketing

    Some of the most important areas of Digital Marketing are:

    • Search Engine Optimisation (SEO):

      Google values website content which is original and answers the queries which people are searching for on Google. If you can create unique content (which includes keywords that people are searching related to your business) and which answers queries of your target customers and helps them out, then Google will also rank it better. Both On-Page and Off-Page SEO methods are required to rank well on Google.

    • Search Engine Marketing (SEM):

      The process of purchasing ads on search engines to generate website traffic or to spark a certain action on the website is known as SEM. The most popular platform for this remains Google AdWords.

    • Social Media Marketing (SMM):

      The process of building and engaging communities around social media channels of your brand is known as Social Media Marketing. While Social Media primarily remains a platform to be social with your customers, it can also be used to promote sales or generate leads using the Social Media Ads.

    • Email Marketing:

      Email marketing is the process of building the email list, engaging the email subscribers right from sign-up to purchase and then to after sales or repeat purchases stages.

    • Affiliate Marketing:

      The process of generating leads or sales by using affiliate network is known as affiliate marketing.

  3. Can you categorize Digital Marketing? Explain

    • This is one of the tricket Digital Marketing Interview questions as you may start talking about different Digital Marketing channels like SEO, SMM etc. Although the answer to this is very subjective still a safer approach to answering this question is to talk about the comparison between Inbound and Outbound marketing. You can share that these are the two categories of Digital marketing. While Inbound marketing is about pulling in customers using helpful content on different digital channels, throughout the customers’ buying journey (like paid PPC ads, social media marketing, content marketing, opt-in email etc.), the outbound marketing is about pushing the promotional messages on consumers (like media buying, email spamming etc.)
  4. Which are some of the useful Digital Marketing Tools?

    • Ahrefs
    • AppAnnie
    • Alexa Ranking
    • Adexpresso
    • Buffer App
    • Buzzsumo
    • Bootstrap Studio
    • Crazy Egg Heatmaps
    • Dribbble
    • Evernote
    • FB Pixel Helper
    • Google Adwords
    • Headreach
    • Igloo
    • MailChimp
    • SimilarWeb
    • SEMrush
    • Unbounce
  5. What are the advantages of Digital Marketing over Traditional Marketing?

    • You can measure the reach of your content and promotional messages or advertisements very precisely in Digital Marketing, which is not possible in Traditional marketing.
    • Digital Marketing allows two-way communication with customers which is not possible in Traditional Marketing. For example, on all Digital platforms like websites, social media, email, mobile apps etc., you can have an interaction with customers.
    • Another advantage of Digital marketing over Traditional marketing is that it is cost-effective. Of course, you need to put in time, resources and money in Digital Marketing too like Traditional Marketing, but the cost of reaching out to potential customers or running digital ads is minuscule compared to traditional ways of reaching out or advertising.
  6. How to generate traffic on website?

    • Some of the best ways to generate website traffic are:
      • Fine tune On-Page and Off-Page SEO.
      • Post evergreen content on Social Media and engage the audience.
      • Write great and attractive headlines whenever you share your content.
      • Write blog posts on a regular basis to bring in new traffic.
      • Answer questions related to your business on Quora with a link to your related website content
      • Build and grow an email list, send them a digest of top posts at least once a week.
      • Run PPC and Social Media Ads to directly purchase the traffic.Digital Marketing Interview Questions and Answers
  7. What is a responsive web design?

    • Responsive web design allows your website to adapt itself as per the device on which it is accessed. Whether you open the website on a smartphone, tablet or a PC, everywhere, on all the devices, the experience of accessing the website is great. With responsive web design, your website uses elements like resizing, hiding, shrinking, enlarging etc., as per what looks good on the respective screen. WordPress.org has many themes which have a responsive web design by default so that you do not need to worry about any technical changes to do the same.
  8. What is AMP?

    • Here’s how Google defines AMP (Accelerated Mobile Pages):

      AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it’s compatible across browsers.AMP’s ecosystem includes 25 million domains, 100+ technology providers, and leading platforms, that span the areas of publishing, advertising, e-commerce, local and small businesses, and more!

  9. What is the importance of mobile marketing?

    • Marketing using mobile devices (like the feature and smartphones) as a platform is known as mobile marketing.
    • Its importance lies in the fact that many users in countries like India, mobile is the first and for many it is the only device they use to access the Internet. That speaks volume about optimizing your marketing efforts in this direction.
    • Another aspect is that increasingly people are using mobile devices to make socialize with their friends on social media. They are also using mobile devices to make online purchases. This makes mobile a must go platform to reach out to the audience and to generate web traffic, leads and sales.
    • AMP (Accelerated Mobile Pages) and responsive website are both a part of Mobile Marketing, apart from marketing using SMS and WhatsApp.
  10. What is the difference between Remarketing in AdWords and Remarketing on Facebook?

    • Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
    • Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
  11. What is SEO and how it works?

    • SEO stands for Search Engine Optimisation. It is the method of optimising your website to generate traffic from search engines like Google and Bing. There are mainly two types of SEO techniques (ideally both are required for an effective SEO):
      • On-Page SEO

        The changes or additions which you make on your website itself are known as on-page SEO. For example, original content based on keywords research, content title, headers, meta tags, structuring the website and interlinking of content are some of the elements of On-Page SEO.

      • Off-Page SEO

        The activities which you undertake outside of your website like link-building, directory and search engine submissions, fall under Off-Page SEO.

  12. How will you generate website traffic using Social Media?

    • Have a social media calendar in place. Mark the most important days related to your business as well as important holidays and other important days relevant to your target audience, so that you are ready with a plethora of content in advance as well as you know what to post on what day! Ideally, you should have at least a month’s social media content planned in advance.
    • Posting evergreen content with attractive titles and images/videos is must to attract user attention. So the existing blog posts and tutorials on the website should be used and re-used with appropriate time-gap to generate traffic.
    • Consistently engage with the audience by replying to their queries and wherever relevant, link back to a particular FAQ or a blog post on your website which addresses their queries.
    • Also, since the organic reach of social media (particularly of Facebook) has been reduced to a minuscule level in the recent years, it has become important to have a certain budget to promote the important social media posts using the social media ads.
  13. What are the advantages and disadvantages of Digital Marketing?

    • Some of the advantages of Digital Marketing are:
      • Extended Reach
      • Cost Effective
      • Measurable
      • Full Control (you can start, pause or schedule your campaign in a time-bound manner)
      • Interactive in Nature
    • Some of the disadvantages of Digital Marketing are:
      • The offline/real world/tangible factor is missing.
      • Since it is totally dependent on Internet connectivity, a technical glitch at marketer’s end or loss of internet connection at customers’ end can negatively impact the campaigns
      • Data of the customers may be misused, like spamming, selling customer data to third party companies etc.
  14. What are we doing right or wrong on Digital Marketing? How can we improve?

    • Analyze the hiring company’s website, social media channels, emails and ads to understand their Digital Marketing process. Make a list of their hits or misses as well as suggestions wherein they can improve. Tell the same during the interview.
  15. Tell us about your most successful Digital Marketing campaign?

    • They want to check your passion, confidence as well as performance with this single question! So, tell them about your best campaign and tell them the whole process that how you planned, implemented and executed the campaign. Also, what was the duration of the campaign, its budget and the results (in numbers) which you achieved? Talk with full passion while answering this question.
  16. What is your approach to planning the Marketing Budget?

    • If you already have a certain approach towards budgeting for your marketing expenses you may share that.
    • If not, then you may tell them following standard approach:
      • Set up your annual, quarterly and monthly goals
      • Define the tactics which you will use to achieve these goals
      • Outline different campaigns which you will launch during this period
      • Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
      • Measure the ROI on monthly, quarterly and annual basis analyze your performance.
  17. Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?

    • Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
    • Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.

Generic Digital Marketing Interview Questions

These are important digital marketing interview questions and answers for freshers as well as the experienced professionals and might be asked during the interview.

  1. Why are you interested in Digital Marketing Industry?

    • Show your passion and enthusiasm while answering this question. Tell them an interesting story that how you got into this Industry. You can also share that the dynamic and ever-evolving nature of this Industry attracts you!
  2. How do you keep yourself updated about latest Digital Marketing Trends

    • Ideally, you should keep yourself updated by following top blogs in the Digital Marketing space. If you haven’t done so, so far, then you should at least pick of any 3 top blogs and read latest blog posts published on them. Your hiring manager may counter question you with questions like ‘What is the most interesting digital marketing update recently?’ or ‘What did you read in so-and-so blog?’ or something else, just to know whether telling a lie or actually follow such blog. So, if you have actually read, you will be in a better place to answer them such counter questions.
  3. Will Digital Marketing replace Traditional Marketing in the coming years?

    • It is true that Digital Marketing has gone mainstream and a large percentage of marketing budget now goes to Digital. It is also true that it is being used by almost all the companies on the planet but again that does not mean that it will completely replace traditional marketing. In an ideal scenario, marketers design 360-degree campaigns, wherein they gel together all the elements of traditional and digital marketing to achieve company goals.
  4. Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?

    • Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
  5. How will you benefit our business using Digital Marketing?

    • Think of various ways you can add value to your hiring company.
    • For example, you can tell you will contribute in terms of increase in website traffic, increased fans/followers on social media, increase in email subscribers list, increase in leads and sales, and so on.

Cultural Fit Questions

  1. What makes you creative and productive at work?

    • With this question, they want to check whether you will fit well their culture or not. Don’t feel scared. Tell them openly what sort of work culture you like. They will like your honesty.
  2. How will you meet the deadlines, if the work doesn’t get finished during office hours?

    • They want to know whether you are committed to working and can sometimes beyond office hours if required. Don’t get scared or get worried as such deadline situations don’t arise every day. So be positive and upbeat about this that you get the things done, even it means that sometimes you have to extend beyond the office hours.
  3. If there is crisis situation at work during off days, will you be available to handle it?

    • In Digital Marketing, there can sometimes be situations when there is crisis situation where an immediate intervention is needed to control the damage. Again, don’t worry. Because crisis situations are not arising on a daily basis. So, be positive and tell them that yes, you will be available to control such situations even on off days, if there is such a critical requirement.

Conclusion and a Bonus Tip:

I am sure, this exhaustive list of 25 Digital Marketing Interview Questions and answers will go a long way in helping you crack your next Interview. Now here is a bonus tip for you! You can use the power of visualization to develop confidence within yourself for the interview. Remember, if you are convinced within yourself that you know the art of Digital Marketing and will confidently clear the interview, you actually will! So, the first step is to convince yourself. To do that, repeat within yourself that “I will clear this upcoming Digital Marketing Interview” several times a day. Next, close your eyes, and visualize that you are sitting in the interview room and are confidently replying to the questions of hiring managers and they are nodding to your answers and getting wowed by them! This small simple exercise will help you a lot prepare mentally and develop confidence in yourself.

If you have any queries, please ask in the comment box below. All the Best!

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