Web-Design-Digital-Marketing-Strategy

Impact of Web Design on Your Digital Marketing Strategy

So, you’re planning to create a Digital Marketing Strategy, and are ready to get started. But do you know that before drafting the Digital Marketing Strategy guide, there are certain important things that must be considered?

Worry not, you’ve landed at the right place. Enlisted below are the important aspects that must be covered in the Digital Marketing Strategy from a Web Designing standpoint.

If you are to create a new website for your client, the web developer would like to know about the type of business that you have, the online business goals and the manner in which you want to use your website for business. The last parameter is of particular importance because the web designer and developer intends to know whether you are creating e-commerce website where end-to-end business happens on the portal or its primary intention is to generate leads, and the business happens beyond the site. The information is necessary because the kind of web designs you need would depend on your digital marketing strategy design.

Remember that web design considers all aspects of the marketing strategy and not just any particular strategy. The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign. Web designs not only uphold the digital marketing strategy but it can also have considerable influence on your marketing strategy. How web design affects various aspects of online marketing is the topic of discussion of this article.

Impact of Web Design on Your Digital Marketing Strategywebsite-design-digital-marketing-strategy

Search Engine Optimization

If websites fail to earn high rankings in search results, the common inference is that something is wrong in the web design and needs improvement. People think that the web design elements do not uphold all the ranking factors that contribute to better rankings. Whenever there is a major Google update, and its impact affects rankings, people turn to web design to look for solutions and redesigning websites is the standard practice.

To understand the link between web design and marketing, have a look at duplicate content. Ensure that your Digital Marketing Strategy is aligned with search engine giant Google’s algorithm. Google hates duplicate content, and the web design must be capable of avoiding duplication. This is evident in e-commerce website design where you might find that products with similar descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of search engines. To avoid this, you can have separate pages for each product with a similar description and eliminate the doubts about duplicate content.

Conversion Rate Optimization (CRO)

Website design impacts the rate of conversion, and better designs can lead to better optimization of conversion rate. Firstly, web design must display the authority level of the website to visitors who get a feel about it on the first visit only. The looks of websites tell visitors about how reliable it might be, and this relates to its authority. The design must be such that the appearance is authoritative.

Secondly, another aspect is to keep the design simple but with high functionality. This is a difficult task because if you make the design complex for achieving high functionality, it will slow down the speed of the website and if you keep it too simple; viewers would find it hard to trust. You have to strike the right balance between the two so that the functionality is unaffected by the simplicity of design and viewers find reasons to look upon it as a trustworthy entity. The simplicity appeals to the user experience while the high functionality satisfies the requirements of conversion rate optimization (CRO).

Branding

Visitors use their gut feeling to know which website is good and which is bad. They might not be able to tell about specific technical drawbacks or will not be able to identify the design elements that are displeasing, but they can figure out the broader aspects that give them a feel of it. Any negative feeling that visitors have about the website when they view it first can affect your branding hopes adversely.

The web design must reflect your brand and be capable of generating a favorable response from the visitor in the way you desire. The design must evoke positive reaction among visitors who consider the website as a trusted source of information that adds value to your branding initiatives. Build in the brand into the infrastructure of the web design and depict it through visuals that create a positive image for it. Spread the brand values into all aspects of the web design with the purpose of upholding the brand in the right perspective.

Analytics

Web designers have to take into account the visual aesthetics and figure out the best ways of displaying the design and layout so that it impresses viewers. In addition to that, they have to consider that the design must facilitate the working of Analytics tools so that data collection is unaffected. The design must be conducive for customizing tracking and implementing some advanced techniques so that you can achieve the measurements that are tailor made for you. With competition growing at a stupendous pace in digital marketing, the role of Analytics and data collection is acquiring much more importance than before. The web design must live up to your expectation of collecting all data in the way you want.

User experience (UX)

How good any web design is, can be determined from user experience and how they feel about it. Known as user experience or UX, this aspect assumes a lot of importance in web design because the success of marketing depends on it. Users want that sites are speedy, pages open fast, and it is easy to navigate.

Be careful in the selection of images and content for the website so that it does not slow down page loading time. Larger images take longer to load, and it can turn off visitors as they have a bad experience. Avoid the use of flashy designs that can complicate things and make navigation difficult. Since viewer engagement is crucial to gain a marketing advantage, you must design your website with the sole purpose of providing the best experience for users. Stepping into the shoes of users will give you a better idea of what will be right in web design. The design elements must have the capabilities of evoking the right emotions of users as it enhances user experience.

Since websites are for marketing, align the web design to the Digital Marketing Strategy and include all marketing aspects of it. The better you can do it, the better will be the marketing results.

Once you are through with the aforesaid aspects, you are ready to implement the Digital Marketing Strategy. If you still face any queries, you can fetch more information on how to develop a Digital Marketing Plan.

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Google Analytics Books

Top 4 Google Analytics Books You Should Read Now

Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.

Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.

Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.

Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.

So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.

Book No 1: Advanced Web Metrics with Google Analytics

Author – Brian Clifton

Google Analytics Books
Advanced Web Metrics with Google Analytics

An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.

Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.

This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.

When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.

This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.

The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.

Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.

The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.

Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.

In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.

Book No 2: Google Analytics Breakthrough From Zero to Business Impact

Authors – Feras Alhlou, Shiraz Asif, Eric Fettman

Google Analytics Books
Google Analytics Breakthrough

Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.

Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.

Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.

Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.

Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.

Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).

Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.

To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.

Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.

This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.

Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.

Book No 3: Google Analytics Demystified – A Hand-On Approach

Author – Joel Davis

Google Analytics Books
Google Analytics Demystified

A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.

Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.

Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.

By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.

The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.

Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.

Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes

Author – Michael Miller

Google Analytics Books
Sams Teach Yourself Google Analytics

Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.

This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.

The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.

Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.

With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.

Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.

Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.

Conclusion

Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.

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