Email Marketing is broadcasting a commercial message to a group of certain people via emails. Basically, marketing the business using emails is an effective way to promote your firm sales and gain maximum traffic through the same. It is considered to be a more personalized form of marketing, you get to connect with your targeted set of audience by maintaining a direct connect. The process of email marketing encourages customer’s loyalty, promotes repeat business, convinces customers for buying products and policies, and acquiring more customers.
Email marketing campaign is a basic ingredient to any of the marketing strategy. As we all know, how mobile is taking over desktop these days marketing campaigns are gaining success via mailing process. Keep your emails short and crisp, so that t gains the attention and does not consume much time of the reader. Do not forget to embed relevant videos and images regarding your product and services in order to accomplish the goal of a successful email marketing campaign.
MailChimp is an appropriate platform for your firm to conduct a successful email marketing campaign as per the niche of your thriving business. MailChimp facilitates its users with better writing content and also to keep you updated with all the Spam laws required.
Top 7 Tips For A Successful Email Campaign
1. Begin Using A Relevant Template
Planning to create a RSS-Driven campaign? It is important for user to start creating a campaign by selecting RSS-Driven Campaign followed by the selection of any one RSS template from the options available. Regardless of what code you have inserted into a non-RSS template, it will be impossible for MailChimp to display your blogs.
2. Careful Usage of Columns
MailChimp provides the user to utilize 2,3 and even 4 template column, as per the requirement of the campaign. But, it is more convenient for the user to use column 1 in the campaigning process. The main reason behind it is, what we are creating is a fluid, re-sizable email, which is visible to a wide range of users through browsers, email clients, and applications.
3. Subject should be Customized
Opening of an email solely depends upon its Subject. If the reader finds it vague, he/she might directly put it into trash without even opening your mail. This might hamper and spoil the success of your email marketing plan. You should make it crisp and catch but please avoid making it spammy.
If you’re planning to send your posts via RSS to email, it is very important for you to make the blog post title as the subject line of your emails.
4. Give utmost attention to the first text of your reader.
A wide range of email programs mainly GOOGLE, often visualizes the first few words of an email even before you open it. It should be hooked with the subject line of your campaign, if not do it.
5. Linking with Social Media
Do not forget to link your email chains with your social media profiles, to give a personalized touch. It gives a better impact to link your profiles, as the reader might not waste his/her time in searching for your profile on their own.
6. Plain text is still preferable
Emailing is the simplest form of marketing, though it never gets out of fashion. It makes the campaign more preferred, as not every one owes a smartphone even in today’s time. Simplicity never goes out of style.
7. Make the fine Print Funky
Creativity never goes out of the window, especially when we are designing to grasp all the attention. MailChimp facilitates the users to modify and have some real fun with the footer, as per their own creative skills.
Above are the basic tips that are provided to lead a successful email marketing campaign for the betterment of your business. It previews your creatively designed email campaigns in both HTML and plain-text, the user can select as per the need of your firm. It just takes a nano-second with nothing but the click of a button. After a few moments, you can check for errors and re correct them accordingly. In MailChimp, it is easy for the user to check the subject line of the user with just a click the “Header Info” button in HTML preview, or check “Show header stuff” in plain-text.