Top 17 Inbound Marketing Tools For Marketing Campaigns

With the concept of inbound marketing increasingly holding a significant position in several campaigns, all the savvy marketers are increasingly on the look out for tools that give them an advantage over the competing firms. Amongst plenty of tools available, it becomes difficult to analyse which one will work the best for you. So, we present the list of top 17 inbound marketing tools for result oriented marketing campaigns.

Tools to Identify Inbound Interest

Hootsuite1

Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.

FollowerWonk2

Followerwonk is a tool to identify the inbound interest especially on social networking site Twitter.

Google Keyword Suggestion Tool3As the name suggests, Google Keyword Suggestion Tool provides information about most popular keywords used for generating content opportunities.

Facebook Ads4

Facebook ads help to get the right set of consumers at the right time through concepts like Facebook Interest Targeting, Facebook Behavioural Targeting, Facebook’s Custom Audience Targeting etc.

Rapportive5

By installing Rapportive tool, you can get the access to the information viz. photo, LinkedIn profile, shared connections etc. of a user whose email id is visible in your account.

Conversion Oriented Website & Landing Page Communication Tools

Crazyegg6

Crazyegg is a widely used tool that helps in search engine marketing, web analytics as well as inbound marketing.

Visual Website Optimizer7

Visual Website Optimizer is world’s easiest A/B testing tool that helps to track visitor’s click behaviour and thus allow you to optimize & personalise your website.

Unbounce8

Unbounce is one such inbound marketing tool that allows to create conversion oriented landing pages that are mobile responsive.

Analysis Tools

KISSmetrics9

Primarily a web analytics tool, KISSmetrics helps you to leverage inbound marketing effectively.

Mix Panel10

 This tool helps to analyse consumer behaviour and accordingly strategize inbound marketing techniques.

Marketing Grader11

 Marketing Grader focuses on social media, blogging, SEO, lead generation and mobile optimization.

Google Analytics12

A simple to use and easy to set-up tool, Google Analytics helps to give complete picture of your campaign’s performance thus affecting website traffic and conversion rate.

Leads/Subscriber Nurturing Tools

Customer.io13

Cutomer.io enables you to identify audience’s level of unique interaction and accordingly send targeted human messages to the users.

Marketo14

Marketo is a website monitoring, tracking and integration tool.

Eloqua15

Eloqua is an integrated solution that enables you to build a custom lead database, plan lead generating campaigns and analyse marketing strategy.

Pardot16

In collaboration with Salesforce.com, Pardot features certified CRM integrations that allows marketers to increase revenue by generating quality sales.

HubSpot17

A focal point for inbound marketing, HubSpot helps to automate content creation, capture and manage leads.

Click Here to know about tools for other digital marketing domains.

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How To Sell Effortlessly With Inbound Marketing: Webinar Recording

Selling a product or service needs the level of expertise and experience in the field to have an edge over the competing firms. It needs smart work more than hard work for achieving the best results and make more sales. Thus, to acquaint marketers with this information, Deepak Kanakaraju, Digital Marketing Consultant, Blogger, Entrepreneur led a webinar, wherein he emphasized on how to attract and sell to customers throgh inbound marketing techniques on several social media platforms.

Deepak Kanakaraju is a digital marketing consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He founded BikeAdvice.in – India’s No.1 Motorcycle Portal. He has worked as Digital Marketing Manager in leading startups in India including Exotel, Practo and Instamojo. He blogs about digital marketing at DigitalDeepak.com.

 

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