Using Only Tweets Scientists Can Now Detect Earthquakes 29 Seconds Before Happening

Did you ever notice how the devastating earthquake that hit Sichuan was flashed first on Twitter? Even if you didn’t,Twitter_Logo_Hd_Png_06 then you’d taken aback to know how one of the most active social media platform- Twitter was the first to know and report the same, before the US Government organization was monitoring it.

Yes, it has been recently come across that merely using tweets, scientists can now detect the onset of earthquakes within 29 seconds only. The following tweet says it all:

It won’t be incorrect to say that such news is updated with immediate effect on several social media platforms including Facebook, Twitter etc. As the case mentioned above, similar kind of a devastating earthquake struck Nepal this year itself and it was Indian Prime Minister Narendra Modi’s tweet via which Nepal’s Prime Minister got to know about it. Hence, undoubtedly, Twitter is much faster in updating news pertaining to earthquakes. The aforesaid two instances are the live examples of this concept.

It is worth noticing a fact that the US Geological Survey (USGC) has got as many as 2,000 earthquake sensors located across the world, however; majority of these are based in the US only. This is the reason why USGS is hindered to monitor the earthquakes in other parts of the world. In response to this boundation, USGS has finally paired up with Twitter.

Over millions of users access the most leveraged upon social media platform- Twitter so as to report about Earthquakes. However, it must be ensured that the data that is presented is filtered and fine-tuned such that it is useful. After analyzing the tweets on earthquakes, USGS reported that those tweets wers short and also experienced that those tweeting links were less likely to be users experiencing the earthquake firsthand.

Using Twitter data, USGS system is now able able to pick up on an aftershock in Chile within one minute and 20 seconds – and it only took 14 Tweets from the filtered stream to trigger an email alert. The other two earthquakes, off Easter Island and Indonesia, weren’t picked up because they were not widely felt.

 

Future plans for USGS team are to determine if they can drop Twitter data based detections into seismic algorithms, and if that can speed up alerts even more.

 

Read More

IAMAI Reports India’s Internet Userbase To Touch 400Mn By December

With the current Internet userbase of 375 million users, India is likely to touch the benchmark of 400 million users by December, suggests a report by IAMAI (Internet and Mobile Association of India). 

Precisely, the report by IAMAI and IMRB International collectively substantiates that the number of internet users in India is anticipated to touch the mark of 402 million by December. The statistics were shared earlier this week by the two eminent institutions, after assessing the trend of internet usage by Indian users.

Moreover, the spokesperson from IAMAI- Nilotpal Chakravarti stated that amongst the stated number of users, the agency has calculated that as many as 375 million shall be unique internet users. Furthermore, from amongst them 276 million internet users accessed internet via mobile phone devices.

A month ago, on 17th October, the statistical implications as shared by the Telecom Regulatory Authority of India reflected that India had 117.34 million broadband users in August, of which 100.88 million were users of mobile phones and dongles.

Here is what IAMAI & IMRB quoted in a statement:

“While Internet in India took more than a decade to move from 10 million to 100 million and three years from 100 million to 200 million, it took only a year to move from 300 million to 400 million users. Clearly, Internet is main stream in India today. And, the large internet users base is definitely a good news for the overall growth of the digital industry.”

Broadband internet speeds is counted at 512 kbps or more. This year’s growth was 49 per cent more than 2014. This number is expected to further surge to 462 million by June next year with more people coming online, especially through their mobile devices, it said.

Image Credits: indianexpress

Read More

Indian Users Can Now Access Google Maps Offline

Great news for Android users in India! Now, they can easily access Google Maps offline. Yes! Sounds queer? But, that’s what is going to happen very soon. Search engine giant Google globally began to roll out this feature sometime in the previous week itself. While, this feature is most likely to be accessible to iOS devices in India very soon.

At present, only Android devices in India have been obliged with the feature of navigating Google Maps offline. To access this feature, Android users can download map data for following:

  • certain specified areas and while on the road
  • for some specific destinations
  • to find information about places
  • receive turn-by-turn instructions that too even in areas without a data connection.

The aforesaid features have been introduced keeping in view the fact that earlier users could only get access to view a specific area of the map in the offline mode.

On this new introduction, Suren Ruhela, Director, Google Maps quoted:

“Having a spotty internet connection shouldn’t mean you miss your next turn. With the launch of these new offline features, like turn by turn navigation and the ability to search for places, we hope it will be easier for people in India to find their way using Google maps”

Now, it can be rightly said that Google Maps can readily switch between online as well as offline modes, thus giving access to the facility in either of the situation. This will enable users to be well versed with the live traffic conditions of the routes that they have to tread on. Herein, the maps will be downloaded by default only when the device is connected to WiFi, stated Suren.

To bridge this, a strategy called offline-first mobile development is becoming a trend globally, where mobile developers are encouraged to prioritise users who do not have constant connections.

Treading on the same path, travel-planning website Holiday IQ also readily offers offline facility to travelers that enable them to view content without internet connectivity.

Image Credits: livemint

Read More

DGM India Heads Towards Digital TV Advertising

Digital Marketing is an ocean itself. Digital Marketing comes equipped with various domains. The key objective of all the domains of digital marketing is basically to promote the brand name, build its preference and help the brand name to increase sales via various digital marketing techniques.

Digital advertising is leveraging internet technologies for the promotion of your business advertisements to the customers. It is also known as Internet advertising, which simply states advertising via the internet. Digital advertising is delivering promotional advertisements and messages via email, social media networking sites, online advertising on various search engines, banner ads on mobile or Web sites and affiliate marketing programs.

DGM is India’s leading Ad Network, provides absolute online marketing solutions including inventive techniques and impeccable marketing expertise. DGM has backed the experience of over 12 years in providing best online marketing solutions based on the performance, across the globe including destinations UK, India, Australia and Singapore. DGM is a one-stop destination who has been working with blue chip clients all over the world, with more than 12 years of expertise to drive remarkably evident results on the digital medium.

DGM India follows the  proprietary technology platform known as; DAST which states dgM Ad Serving Technology. DGM works in combining the just-arrived ad serving technologies with innovative web analytic techniques, in order to maximize the entire advertising revenue of the organization.

DGM India’s digital advertising network has stepped into the world of the digital television ad business, and the news is buzzing on every online platform. Anurag Gupta, founder and managing director of DGM India says,

The launch of smart TVs has allowed viewers to stream content from tablets and smartphones through connected devices such as Chromecast, Roku, Apple TV and Teewe. This provides advertisers with the perfect opportunity to buy sponsorship rights or advertising slots targeting specific audience demographics.

DGM India

With the grand merger between Manish Vij-owned Vun Network and Harish Bahl’s Smile Group, DGM is now officially owned by SVG Media or Smile Vun Group. The first client of DGM’s new start up is Bharti Airtel Ltd’s direct-to-home (DTH) unit. As stated by Gupta in the interview, DGM will be managing he complete ad business including all sorts of running ads for Airtel DTH, from the advertisements of the home shopping channels such as Star CJ, Naptol, TVC shopping, Homeshop 18 and all other pay per view channels to selling spots on electronic program guides. This latest advertisement network of DGM guarantees to manage 20 per cent to 25 per cent of the entire brand advertising business of Sun Direct.

Digital TV advertising is at a beginning stage in India, whereas if we talk about the West this phenomenon is one of the biggest hits. It was reported by Interactive Advertising Bureau Research, according to the survey conducted recently in the USA, one out of three adults is the owner of a connected Television.

The report, titled The Changing TV Experience: Attitudes and Usage Across Multiple Screens’, also noted that three-quarters of connected TV/device owners stream online video at least once a month.

Coming to the motherland India, the action is prohibited to get launched. The launch of various inventive devices such as Chromecast by Google and Tewee by Bangalore-based startup MangoMan Consumer Electronics Pvt Ltd, etc. are strictly restricted in India.

Though, there are some content master players who backed the opportunity for themselves. In December 2014, ErosNow an online video streaming platform signed a bond with Google, which allowed its viewers to stream the content from their laptop, phones, tablets and their devices to the television via Chromecast device by Google.

Image Courtesy: http://techcircle.vccircle.com/

Read More

Yahoo Google reunited? Again?

googleyahoologos_2

In the year 2000, Yahoo was one of the Google partners. They became partners to carry both ads and search results. Though, the partnership sustained for many years, then Yahoo in 2004 developed its own in-house search technology and ad serving system. Partnership that is buzzing is between yahoo google.

After some time, Yahoo formally established its search deal with Microsoft in 2010 and gave up on its own internal search technology. This deal could not bring the results as expected by both the brand names. From past two years, Yahoo has been searching for various ways to generate more revenue from individual searches, not including its deal with Microsoft.

3-Year Latest Deal Between Google & Yahoo

On October 19, 2015, Yahoo! Inc., a Delaware corporation (“Yahoo”), and Google Inc., a Delaware corporation (“Google”), entered into a Google Services Agreement (the “Services Agreement”). The Services Agreement is effective as of October 1, 2015 and expires on December 31, 2018.

Though, it is officially a 3-year bond but it might discard early for numerous reasons.

Pursuant to the Services Agreement, Google will provide Yahoo with search advertisements through Google’s AdSense for Search service (“AFS”), web algorithmic search services through Google’s Websearch Service, and image search services. The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms.

The above statement reflects that Yahoo can reveal all the Google search results. Yahoo search results comprise of both editorial “free” listings and advertisements. Yahoo serves both, as it does not have its own editorial listings. Yahoo has no crawler, which combs the entire web for the content crisis. As per the Bing search engine provided by Microsoft, it is not affordable by Yahoo to showcase Google Ads against editorial listings.

Is it possible for Yahoo to cross 51% with Google?

Yahoo can effectively utilize Google results for both mobile as well as desktop. For desktop, Google could bring 49%, as the other 51% is guaranteed by Microsoft. Yahoo has no limit for mobile, as it becomes reliable to fully serve out Google results even at the cost of Gemini ads system.

Is Yahoo liberal?

“Under the Services Agreement, Yahoo has the discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.”

The statement above states, Yahoo need not guarantee anything to Google. Yahoo can decide not to send any query, the decision completely depends upon Google.

Yahoo gets the percentage on Ads running on Google

Google will pay Yahoo a percentage of the gross revenues from AFS ads displayed on Yahoo Properties or Affiliate Sites. The percentage will vary depending on whether the ads are displayed on U.S. desktop sites, non-U.S. desktop sites or on the tablet or mobile phone versions of the Yahoo Properties or its Affiliate Sites. Yahoo will pay Google fees for requests for image search results or web algorithmic search results.

Yahoo will get a guaranteed percentage of Google ads running on Yahoo networks. However, the exact percentage depends upon the desktop or mobile. Interestingly, there is not even a slight guarantee by Google, that Yahoo will be paid.

Now, the final decision is that Yahoo is obliged to pay Google for using editorial (“algorithmic”) search results for web listings or images. This practice is to confirm and keep a check on Yahoo so that it does not show Google’s listings as its own against them. In such a case, Google without earning anything will be providing a service.

Image Credits: wired.com

Read More

Top 5 Tips To Follow The Path Of Success

How do you define Success?

Success is something you do not achieve overnight. It is a slow yet effective process of accomplishing the goal of your life. It is impossible to define success as it varies from place to place and person to person. Success is the reward of your hard work, patience, time-consumption, and dedication towards your goal. Success, in general, is the accomplishment of an aim or purpose. Every individual cannot have the same purpose in his or her life, therefore its meaning and aspects can differ from one person to another but what remains same is the aim of achieving it. Some might define success as having luxurious cars and a huge mansion, whereas others consider a life full of joy and happiness with their family as the true meaning of success. Once an individual has figured out what is important for him personally he can focus on his visions and goals.

Planning is a key to Success

Planning is the most important step in success. No matter how high does a person sets his goals but to achieve the same one need to plan things accordingly. Every little step towards your goal stands important. One cannot measure the outcome of their decision before hand so it involves a lot of risks too. No matter what the result come out to be but what it teaches you plays the more important role. The biggest achievement is the experience we earn from the process of achieving Success.

Learning is a never-ending process:

See your career as a road. No matter how far you travel, it is a continuous process. All you need to focus on is your stamina and resiliency to stick with your goal. If you know the correct technique to move forward, you need not care of running upward towards a headwind. Try to learn at least one new aspect every day, it will boost your learning experience and will work as your first step towards success.0488f36

Attitude Of The Person

Another important factor for success is the attitude of a person. Planning might not end up giving the results a person desires, but his attitude towards the outcome matters the most. Learning from a failure does not put a person one step back in his planned success but makes him learn. Therefore, one must possess a positive attitude within himself. Making mistakes and learning from them is important. Hard work is even a very important factor for success. Success comes with time, it is the fruit we get from our invested time.

Role Of Actions

An action is a foundational key to all success. The more efforts one infuses into his goals, the better the results are. Planning is a total waste if actions are not taken correctly.

bigstock_Success_2207158

Role Of Patience

Patience is a factor that cannot be denied in achieving success. One needs to hold on and perceive the outcomes calmly. Any impulsive or hasty decision would not provide the right outcome. As said before planning might not provide the desired outcome but impulsive attitude would not change the results either. All these factors are important to consider in-order to achieve the set goal.


Donald Trump is a famous name that comes accross our minds, everytime we talk about success. He is a goal-driven person, whose goals are never-ending. According to him, once you finish up with your goal, you should always keep another in the waiting room. He is an entrepreneur, considered to be one of the most successful names in the business world today.

Success provides new dimensions to the personality of a person. One needs to keep redefining them one after another dynamically.

Read More

Internet Mobile Users in India Jumps 350 Million; Reports IAMAI

Mobile Internet is becoming one of the biggest milestones, which plays a major role in overtaking the market place of desktop internet users. Mobile being used excessively by people of all age groups, has become an easy marketing platform for all the trending brands. Mobile phones offer impeccable convenience to all its users, as it can be used on-the-go for 24 hours without any stoppage.

With a great addition of 52 million internet users in the first half of this year, India has summed up with a great total of 352 million till June 30, 2015; as per the report by industry body of Internet and Mobile Association Of India.

Moreover, 213 million users in India are accessing the internet through mobile devices. This calculates as the ratio of more than 60% of the total number of internet users India are mobile internet users.

The Internet and Mobile Association of India (IAMAI) states

“Internet (in India) has reached an inflection point. The consolidated numbers affirm the fact that internet in India has now become inclusive, which augurs well for the industry and society at large”.

Mobile users in India

As per the rise seen in the statistics of number of mobile internet users in India, the double the number of mobile internet users is expected by the end of 2017. The number of mobile internet users has increased by 26% from 278 million in October 2014 to 352 million till June 30, 2015. The average growth rate is about 40% from 159 million users in October previous year.

In the following embedded video, you can get an approximate growth percentage of Mobile Users in India by the end of 2020.

According to the earlier statistics; it was expected that India will grow to 314 million by the end of 2017. Not, as we can see that India has crossed this bar in 2015 itself we can expect for an elevated hike in the number of mobile internet users in India in the forthcoming years.

IAMAI states; “The internet in India took more than a decade to move from 10 million to 100 million and three years from 100 to 200 million. However, it took only a year to move from 200 to 300 million users. Clearly, internet is mainstream in India today”.

With elevation in the encroachment of technology and simultaneous growth in the number of mobile connections, India is surely to become one of the biggest Internet markets globally. There is an impressive growth of 60% mobile internet users in India, which guarantees to make our country as one of the leading Internet markets in the world.

Image Credits: slidesharecdn.com

Read More

Research Says: Now Tweets From Mobiles Can Be More Egotistic

Tweets could anyways reveal a lot about any individual’s human behaviour as the expressions are bound within the 140 characters limit. In the same frame of light, a recent research study reveals that the tweets from mobile phone devices are more likely to make use of egocentric language with those 140 characters limit.

A new research study recently conducted by researchers Dhiraj Murthy (Goldsmiths, University of London), Sawyer Bowman (Bowdoin College), Alexander J. Gross (University of Maine), and Marisa McGarry (University of Maine)—who published their findings in the Journal of Communication revealed that if any user is tweeting from a mobile phone device instead of  a desktop, then he/she is more likely to use egocentric language within those 140 characters.

 

 

“Very little work has been done comparing how our social media activities vary from mobile to non-mobile. And as we increasingly use social media from mobile devices, the context in which one uses social media is a critical object of study,” said Murthy in a 1 October statement.

Additionally, Murthy stated that “Our work is transformative in this understudied field as we found that not all tweets are the same and the source of tweets does influence tweeting patterns, like how we are more likely to tweet with negative language from mobile devices than from web-based ones.”

The number of mobile-Internet users in India is projected to double and cross the 300 million mark by 2017 from 159 million users at present, according to a 6 August report by lobby group Internet and Mobile Association of India (IAMAI) and consultancy firm KPMG.

 

“It’s the largest dataset of its kind for this type of research,” said Dained Preotiuc-Pietro, a post-doctoral researcher in Penn’s Positive Psychology Center in the School of Arts and Sciences, who led the research. “The dataset enabled us to do something no one has really done before,” he added in a 29 September press statement.

Further, researchers from the Queen Mary University of London studied nearly a million tweets from over 10,000 Twitter users to reveal that liberals swear more, conservatives are more likely to talk about religion, and liberals use more individual words like me while conservatives opt more for the group-oriented us. The study was published in the journal Plos One, according to a 16 September statement.

Read More

Now Watch 360-Degree Video On Facebook

Social media giant Facebook has recently rolled out the feature of 360-degree video that will enable users to pan around in every direction during playback.

This initiative by Facebook will allow the users to have a much better video viewing experience thus, letting people change their perspectives in specially created videos in the Facebook News Feed.

Video Engineering Director Maher Saba stated in a blog post:

“We’ve seen that people enjoy more immersive content in their News Feeds. We’re excited to take it a step further with 360-degree video.”

Disney and Lucasfilm will debut a 360-degree video focused on its upcoming film “Star Wars: The Force Awakens,” Saba said.

 

Will Cathcart, representative from The Verge quoted:

“Here what we’ve done is look at all the really cool 360-degree video content people are creating and think through, what’s the right way to bring that experience to News Feed.” 

In desktop computer browsers, changing angles can be done using on-screen cursors. On mobile devices, shifting perspectives can be done by dragging fingers or just turning handsets, according to Saba.

“You’ll be able to hold up your phone and the 360-degree video will follow you as you turn, looking around, to experience things from all over the world like never before,” added Saba.

This additional new feature being added to News Feed was being rolled out to web browser and mobile devices powered by Google-backed Android operating systems. Facebook planned to get it onto hardware powered by Apple iOS software in the coming months.

 

The Wall Street Journal recently reported that Facebook is working on a standalone mobile app that will allow you to view 360-degree video by tilting your phone.

Image Credits: techinsider.io

Read More

Will Users Give Thumbs Up To Facebook’s Dislike Button?

Social networking giant Facebook’s Like button will now be accompanied by Dislike button for those who wish to express negative expressions.

According to Mark Zuckerberg ‘people have asked about the “dislike” button for many years … and we are very close to shipping a test of it.’

“You don’t want to go through the process of sharing some moment that was important to you during your day and have someone down-vote it,” Mr. Zuckerberg said as he announced the project during a town-hall-style discussion with users at the company’s Silicon Valley headquarters.

But Facebook users — there are now 1.5 billion, the company says — have long requested a way to express negative emotions or empathy with something sad or tragic posted on the social network, he said.

“Not every moment is a good moment, and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you, or if a family member passed away, then it may not feel comfortable to like that post,” Mr. Zuckerberg said. “So I do think it’s important to give people more options than just like.”

“There is already enough hate on Facebook and social media,” Atiq Haneef of Pakistan commented on an earlier version of this article on the Facebook page of The New York Times. “I’m gonna dislike this dislike button!”

But Roger Anderson of Atlanta, a former government microbiologist, wrote, “What’s wrong with a dislike button? Let’s have varying opinions on Facebook posts! If some feelings get hurt, then so be it and just grow up.”

Debra Aho Williamson, a social media analyst at the research firm eMarketer, said that it was difficult to imagine a single button that could convey the complex range of negative emotions someone might want to express in response to a Facebook post.

“We’re about to enter the busiest time of the election season. Good Lord — ‘dislike’ on that would be a huge flaming mess,” Ms. Williamson said.

“Over all, it’s probably a good thing to enable people to express feelings and emotions that they can’t express through a like button,” Ms. Williamson said. “But Facebook needs to be careful as to how they enable that capability with regard to advertising and all the potentially inflammatory discussions that could occur online.”

Mr. Zuckerberg clearly has such concerns in mind. He stressed that Facebook would test the new button before introducing it broadly, and refine it based on user feedback.

“Hopefully we’ll deliver something that meets the needs of our community,” Zuckerberg said.

Facebook’s decision to experiment with a new button came after much deliberation. In December, Mr. Zuckerberg told a similar meeting of users that the company had been working on the idea but had not figured out how to add a dislike button “so that it ends up being a force for good and not a force for bad.”

“All social networks are getting more sophisticated about this,” Ms. Bianchini said. “People want to express more through a button. It’s so much easier to press a button than typing a lot.”

Do you think social networking site Facebook’s thumbs-up button which has been accompanied by dislike button, is a way to express more negative emotions. Share your views and suggestions in the comments section below.

Read More