SEO for Web Designer & Web Developer in 2016: Webinar Recording

Google ever since its inception in 1998 has one thing stable i.e., change. This tech giant changes its search algorithm around 500-600 times per year. While some changes are minor others are major that affects the search results in significant ways. So it is important to have a user-friendly website because if anything is not user-friendly, it is not search friendly. Therefore, web developers and designers should take into consideration this fact that the website should be user friendly in order to be search friendly. Some of the common mistakes done by web developers are:

  1. Flash Pages: This might be a cool thing but it can be a hurdle between search engine and your website.
  2. Too much Flash: Flash is something poorly indexed by the search engines.
  3. Lack of Breadcrumbs: Since breadcrumbs help in easy detection and lack of it causes the website difficult to get crawled. Breadcrumbs increase the user-friendliness of the website.

This concept was taken up during the Webinar on SEO For Web Designer And Web Developer In 2016 by Industry expert Navneet Kaushal, CEO of PageTraffic which is a top ranked SEO company founded in 2002. His years of experience and expertise in establishing PageTraffic as one of the most successful search marketing agencies across the globe has helped in making this session one of a kind helping you to learn about things Web designers and web developers should keep in mind taking into consideration SEO.

Here are some valuable key takeaways from the Webinar:

  1. How you can make your website look great for getting the traffic and the keys to optimizing your site so that it is easy for search engines to crawl.
  2. Gain insights into making Web 3.0 sites SEO Friendly sites that makes it easy for users find and search engines to index it.
  3. Know the ways and techniques on maintaining website functionality and search engine friendliness in the most effective manner.

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The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things: Webinar Recording

With each passing day, the technologies are growing and getting better. The future of search is constantly changing with an aim to become more and more user-friendly. We rely on search engines for everything and anything. That’s the reason why we should keep up with changes happening with regard to search engines. The future of search is consumer oriented. The web developers and IT professionals are continuously introducing new and better features like augmented reality, voice search and mobile search for easy search.

This concept was taken up during the webinar on The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things by industry expert Mandar Marathe, Co-Founder BriefKase Digital Communications. His experience of around 8 years in digital marketing and in-depth knowledge in this field makes this session one of a kind helping you to learn the future of search.

Key takeaways from the Webinar are listed below:

  1. How search engines evolved over time and how it is still evolving to become more user-friendly.
  2. Things Google did to become the best search engine and maintained the same up until now.
  3. Enlightened upon recent updates in search engines like Google Glass, Natural Language Processing, frequent indexing, caffeine update, schema.org, and voice recognition mode.
  4. Points to be considered by SEO Professionals like Semantic Web, Prediction, Indexing and Cross Platform engagements were discussed in an elaborated way.

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Surviving Google : SEO In 2016 – Webinar Recording

The year 2016 will bring along a lot of new learnings and challenges, especially in the field of digital marketing. In such a case, don’t you think one should be prepared to face the challenges by gaining knowledge and expertise on how to survive, specifically any changes in Google SEO in this year?

To throw light upon the art of survival of Google SEO in 2016, industry influencer and highly successful Digital Marketing Manager for large Fortune 500 clients in banking & financial industries, Karanam Srikanth, Head – Digital Marketing Manager, Spectraforce Technologies led a webinar on ‘Surviving Google : SEO In 2016′.

Karanam is renowned for developing and deploying managing digital sales and acquisition programmes that generate revenue and increase brand penetration.

He has exceptional technical abilities, ability to create and execute campaigns that include Search Engine Optimization (SEO), Link Building, Pay Per Click Management, Social Media, Comparison Shopping Engines (CSE), Google Analytics Reporting & Analysis, A/B Testing and SEO Copywriting, and email marketing, Landing Page Optimization, Website Performance, User Behavior analysis.

Karanam is an expert at delivering highly customized research outputs that provide relevant and most current information and insight to support strategic and tactical marketing strategy.

He has successfully built lead generation programmes that aggressively targeted new markets, increasing leads delivery by 67% in under 11 months.

Directed all digital campaigns with annual budget of more than $5M, increasing the digital revenue by 75% with the total revenue of $12M annually while maintaining excellent cost ratio.

 

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Material Design Done Right: Webinar Recording

Google is out with it’s newbuzz Material Design. All the Apps are in a rush to go material but without full understanding of the same, many apps have started looking similar and loosing their identity of brand.

Robin Dhanwani, Founder and UX Designer of Parallel Labs, provided an introduction to Material Design for Android in today’s webinar. He shared how one can follow the guidelines for Material Design without compromising on brand identity. Many case studies were shared about those Apps which were successful in applying Material Design.

Robin’s Parallel Labs is a digital product design lab based in Bangalore. It has helped many emerging companies with User experience design of their web and mobile products. Before Parallel Labs, he also spent 5 years at Beard Design.

In this webinar, we got an understanding about what is material design, how to create user experience maintaining the brand identity.

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Avoid 7 Mistakes While Homepage Creation

The homepage is the heart of the website. Any blunder in the creation of a homepage can lead to the decrease in the rate of conversion for any organization. The homepage works as a gateway to the other domains of your website, keeping it well-furnished is a necessity. It is important to optimize your homepage and put a barricade on your killing conversion rate. There are few mistakes that are supposed to be avoided while creating a homepage for your website, as it might help you increase your conversion rate:

Do Not Commit These 7 Mistakes While Creating Your Homepage

1. Publicizing Company News

Though, any achievement by the company helps in gaining the trust and attracting customers but flashing it on the homepage doesn’t leave an appealing impression on the visitors. Business news influences the market, but shouldn’t be there on the homepage of your website. Homepage news items kill the conversion rate massively.

The primary purpose of any business organization is to attract customers and gain revenue, not to get their attention in your news. In this situation, a company can follow the concept of flashing their news through Blogging just like Evernote. Following the pattern of publicizing the achievements through blogging, can help the website drive a lot of traffic as well as it will not hamper the conversion rate. The homepage of your website should be professionally organized, and the basic aim of the news is to lead visitors straight into the funnel.

2. Dis-organized Homepage

A homepage that includes a cluttered information containing irrelevant images and texts is the biggest mistake people commit while creating homepages for their organization. A concise web copy of the website will help you optimize your page for better conversions.

Using only relevant images and effective facts, is a perfect way of creating an impressive homepage. Always keep in mind, that most of the important and relevant information is placed above the fold of the website as more than 80% of the visitors spend most of their time on that particular section, this helps in the rise of conversion rates. Advertising on the homepage should be avoided, as that distracts the visitors attention from the niche of your website.

Also, adding a background image to the homepage has shown remarkable results. Web sites containing the images of facial features, characteristics, or the owner of the website are receiving the most positive response than the images without recognizable facial features.

After conducting a series of tests, Highrise discovered that a background image of a customer performed better than a white background and increased conversion rate by 102.5%.

3. Usage of too many Call-To-Actions

CTA of your website is the tipping point between the bounce and conservation rate of the website. CTA plays a vital role in leading he visitor of your website into the funnel or directly off your website.

According to the statistics, out of 200 businesses 70% of them failed to display clear call to actions to their homepages. Out of them, only 47% of the websites displayed a clear call-to-action button, which took all the users 3 seconds or less than that to spot.

Also, the location of the CTA matters the most. For example, right side vs. left side, above the fold vs. below are the options you can test upon.

4. Blog Is Not A Priority

Not considering a blog as a priority is the biggest mistake committed by the digital marketers. If we talk about the stats, 87% of organic search results are via blog posts and 70% of the links users click are through organic results, and not paid. A website that includes blogs is loved more than a website containing static figures.

Blogging works as an indispensable tool for every organization. Blogging helps a company to establish a trustworthy relationship with the potential customers. Blog Posts work the best in homepage creation, as blogs make a website look neat and easily readable. Blogs help a website posts its achievements/news/offers in a more presentable way. Nowadays, blogs are more capable of influencing purchases.

Writing an in-depth article containing the complete knowledge can help search engines discover, index, and rank your content page.

5. Slow Loading Of Homepage

Another major drawback is the slow loading of the homepage of any website. Slow loading might hamper your conversion rate, as the visitor demands the website to open quickly. For instance, According to the statistics by KISSmetrics, “a delay of even a single second in a page’s load time can lead to a 7% reduction in conversions.”

The main point of discussion is to make your homepage load and open rapidly, making sure that the content on the homepage is relevant and interesting for visitors.

Follow the steps below to elevate the speed of your homepage:

1# Visit Pingdom Website Speed Test Tool and plug in the URL of your existing website. Now simply click on the “Test Now” button to get the accurate statistic of your website.

2# Check the load time of your website with the help of this effective tool. This will surely guide you where you need to work o your website to increase the opening speed.

6. Audio/Video Content

Want to increase the conversion rate of your website? Adding video and audio content will surely help you do the same, but the major concern is whether the visitor is interested in watching or listening to it or not. For that, it is necessary for a website to give users the control over the podcast or video they choose to listen to.

For example, “YouTube comes with autoplay feature. On the right side of the page, you can set the Autoplay feature to “off” before you embed the video on your page.”

In this digital era of massive competition, you can definitely beautify your website using various podcasts or videos on your homepage to create and leave a stronger impression on all the visitors on your website.

7. Overlapping Navigation Components

The navigation of your website works as the gateway to all other important pages available on your website. If your navigation does not appeal the user, then there is no point in even availing the most trending navigation menu. At any cost, never fail to optimize the navigation menu of your website correctly as it majorly hampers the conversion rate of the website.

Enlisted above are the 7 major mistakes almost every organization commits while creating their homepage. Did you commit the same mistakes while creating the homepage of your website? How did you rescue? Please share your rescue experiences with everyone by commenting in the below section.

Image Courtesy: designnation.de

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Top 20 Must Know Search Engine Optimization (SEO) Facts

Almost every now and then, we get to read about some of the major updates happening in SEO algorithm and many other significant changes in the marketing strategies via several renowned social media platforms. Thus, in the same frame of light, it becomes essential to put forth some of the most basic yet important must know Search Engine Optimization (SEO) facts for optimum website optimization. More so, with a view to maximize the Return on Investment (ROI) of the digital marketing investment, it is required to have a mobile responsive and adaptive website that is fully optimized with the latest SEO tactics.

So, for the best bets SEO rankings, get yourself updated with the following SEO facts:

SEO facts

  1. 75% of SEO is off-page and 25% is on-page.
  2. Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all.
  3. Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%.
  4. Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal.
  5. Page titles are the most important on-page element after content.
  6. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.
  7. A URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
  8. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
  9. 91% of US Internet users search every month.
  10. Persuasive meta descriptions under 155 characters increase click through rates.
  11. 89% of customers begin their buying process with a search engine.
  12. The top organic result still captures about the same amount of click activity (32.8%) as it did in 2005. However, organic results that are positioned in the 2nd through 4th slots now receive a significantly higher share of clicks than in 2005–63% vs. 48%.
  13. 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic.
  14. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
  15. Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
  16. Google+ is the highest correlated social factor for SEO ranking.
  17. Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 seconds.
  18. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
  19. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO.
  20. 61% of CMOs say search engines are an effective marketing channel.

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List Of Top 20 Search Engine Optimization (SEO) Tools

Search engine optimization or SEO as it is popularized as is simply the process of ensuring that based on the visibility of relevant words and phrases, a website can be found on the search engine platforms such as Google, Yahoo, Bing and other search engines. The ultimate concept of SEO is striving to get high ranking for the website, thus making it easier for the search engines to understand and trace the content.

With a view to stay at the top of the SERP’s, the websites must have substantial elements. So, to stay ahead of other websites, it is essential to have knowledge of top search engine optimization (SEO) tools and successfully achieve the goal of attaining high website traffic. Enlisted below are the tools, categorized under various sub-heads:

Keyword Research Tools

Google AdWords Keyword Planner1

Google AdWords Keyword Planner helps in estimating traffic for keyword, developing new keywords list based on initial keywords and/or by combination of different keyword lists.

UbberSuggest2

UbberSuggest is created by an Italian SEO professional and is a free keyword suggestion tool, that helps in leveraging Google suggest and other suggest services.

BuzzStream Meta Tag Extractor3

BuzzStream is a great tool to extract title tags, keywords and meta description.

Keyword Eye4

Keyword research is a free tool that helps in brainstorming keywords for PPC and/or SEO campaigns and identifies what people are looking for in their respective fields.

Content Tools

Copyscape5
Copyscape is a plagiarism checking tool, which keeps a check on a plagiarised (copied) content on your web pages.

Siteliner6

Siteliner keeps a check on duplicate content, broken links, skipped pages, XML sitemaps, internal page rank etc. and serves to be an effective tool for keeping a check on not just a single webpage but on multiple pages.

SEO-Browser7

Acting as an interpreter, SEO-Browser tool provides an opportunity to the user to analyze how search engine interprets your webpage.

Technical Tools

Google Webmaster Tools8

Google Webmaster Tool is a free tool, which allows webmasters/web developer to keep a stringent check on webpage’s indexing and helps them in optimizing it.

Advanced Meta Tag Generator & Google Search Results Preview9

This tool allows the user to download the screenshot of the search list (generated through the tool), which further helps him/her developing strategies and works as a report.

Google Developer PageSpeed Insights10

Google Developer PageSpeed Insights measures the performance of a webpage on a scale of 0 to 100 points. A webpage gaining more than 85 points is considered to be running smoothly, as per this tool.

GTmetrix11

GTmetrix measures webpage’s performance based on the information, taken from PageSpeed and YSlow.

Pingdom Website Speed Tool12

Pingdom Website Speed Tools helps in measuring the performance of a webpage by keeping a check of loading time of all the web pages.

Feedthebot13

Feethebot is a free tool and a combination of myriad tools, which further analyze webpage’s performance.

Live HTTP Header (For Firefox)14

This is a Firefox add-on tool, which allows you to see HTTP header of a page, even while browsing.

URI Valet15

URI Valet is altogether a combination of 10 structured tools, which further helps in technical audits, site review, etc.

RobotsGenerator.com16

This tool has a great feature of not just generating robot.txt files at a faster pace, but also allows them to exclude those areas of the webpage, which user don’t wish to get crawled by the search engines.

Schema Creator17

In an organization schema, this tools work as a helping hand for SEOs and Web Developers as it provides them the access to mark-up the information on their site, which is further referenced by search engines.

XML Sitemap Inspector18

XML Sitemap Inspector instructs search engines to index that area of your webpage which you wish them to index, through robot.txt file.

Site Condor19

Site Condor tool is used for extracting on-page data, doing analysis of aggregated results and keep a check on how crawling should run.

Microsoft Free SEO Toolkit20

Microsoft Free SEO Toolkit provides detailed report of the SEO audit and helps in analyzing web pages and identifying areas of web pages, which can be further be optimized and help in enhancing the traffic.

Click Here to know about tools for other digital marketing domains.

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Top 25 SEO Tips For Business Entities

Search Engine Optimization or SEO as it is profoundly known as is a crucial measure for any website to improve its ranking. It will ensure that based on the visibility of relevant words or phrases, a website can be found on the search engine platforms. The ultimate concept of SEO which is to strive to get high ranking for the website, will make it easier for the search engines to understand and trace the content. Thus, to keep pace with the ever-changing and evolving trends, there is a need for businesses to get  acquainted with the SEO tips and tricks to be able to exploit the opportunity to the fullest.

The prime objective of SEO is to increase the traffic which ultimately brings conversions by ranking very high search results based on targeted keywords. In the same frame of light, the concept of SEO must be applied keeping in mind certain facts such that the SEO tips turn out to be beneficial. SEO tips

  1. According to a report by HubSpot, 61 percent of Internet users research products online.
  2. Google tailors your search results based on your history and location unless you tell it not to in your search settings.
  3. Using numbers in the title or headline of the post can have a major impact on the Click-through-Rate (CTR). For instance, use 7 instead of seven.
  4. According to Search Engine Journal, 70% of the links search users click are organic results.
  5. Google doesn’t index stop words (and, but, the, an, a, etc.)
  6. Websites should be optimized for mobile traffic. Search Engine Giant Google recommends that the configuration for mobile optimization is responsive design.
  7. When doing organic search optimization, focus on Google. And what works for Google generally works for Yahoo!, Bing and the rest of the gang.
  8. Do not buy links, instead make efforts to earn them.
  9. One way to manage the flow of PageRank though your site is to be strategic about internal linking, especially in global navigation.
  10. A good general guideline for Title tags is that they consist of should be 6-12 words — no more than 70 characters.
  11. Google will cut off your Meta Description at around 156 characters, so craft it accordingly.
  12. Both your Title tag and your Meta Description should contain high-priority keywords.
  13. It is also recommended that no word be used more than twice in a Title tag.
  14. Every site should include an HTML Sitemap.
  15. Content is King. SEO “is becoming much more content-centric.”
  16. According to Search Engine Journal, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
  17. Always end a blog post with a call to action to get readers to continue to engage or interact with your business.
  18. According to Hubspot, the ultimate goal should be “to publish the right content in the right place at the right time.”
  19. Graphics are queen. Thus, adding graphics increases your Click-Through-Rate (CTR). Be visually engaging!
  20. Infographics are worthwhile. Quality infographics are as many as 30 times more likely to be read than text articles.
  21. Social media is not an optimization-free space. Just as you optimize a standard web page, you can optimize an individual profile or business page.
  22. Hashtags get your content in front of the new followers. It is definitely in your best interest to use hashtags strategically, as they are what bring brands and users together.
  23. Facebook Pages can be optimized for search.
  24. Besides, this even LinkedIn can be optimized according to the needs for research.
  25. Also, Google+ can be optimized for search.

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Ecommerce SEO – Everything You Need To Know To Succeed In 2015: Webinar Recording

Search Engine Optimization (SEO) is undoubtedly a crucial and integral part of any digital marketing strategy. If you wish to know what are the most important SEO factors that need to be taken into consideration for 2015, then you must know about the ‘changing trends in SEO in 2015′, ‘the established best practices for on-page SEO’, ‘off page SEO strategies’ and much more. Learn through the webinar led by Sarvesh Bagla, CEO & Founder, Techmagnate. 

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