Social-Media-Interview-Questions

Social Media Interview Questions to Excel in your Job Interview

Social media is gaining in importance today. Every business needs to be online today to stay afloat in the competition. Hiring social media marketing managers is of utmost importance. Let us look at some vital statistics about the growth of social media before we go into the social media interview questions.

The following are the critical takeaways from the Global Digital Report 2018.

  • The number of internet users has breached the 4 billion mark in 2018 (4.021 billion). It is an increase of 7% over the previous year.
  • Social media users have increased by 13% over the previous year. Today, you have 3.196 billion social media users worldwide.
  • Mobile phones have swamped everyone. The mobile phone users have increased to 5.135 billion (4% increase on a year to year basis).digital around the world in 2018

Let us now look at some of the critical social media interview questions and answers that you are likely to encounter when you apply for a social media marketing position.

The Basic questions

Usually, any interviewer would like the candidates to feel comfortable and relaxed to get the best out of them. The initial questions are bound to be easy. Here is a sample of what you can expect in the initial rounds.

1.) What is social media marketing?

Social media marketing is a marketing strategy where you use social media platforms like Facebook, Twitter, LinkedIn, and so on to promote your products and services whereby you gain customers and increase web traffic.social media marketing

2.) How does a business benefit from social media?

Social media helps you to establish a dialogue with your customer. It enables customers to engage with your business brands directly and improve the trust factor. It ensures genuine interaction between the business and customers.power of social media

3.) Which social media platform do you recommend for businesses to have a presence?

Usually, it depends on the type of organization you are. If you are a B2B company, the ideal social media platforms should be LinkedIn or Google+. At the same time, a B2C company should prefer to have their campaigns on channels like Facebook, Twitter, Instagram, and so on.

The Intermediate Category

We have just seen three social media interview questions for students that could help them put at ease. Now, we shall gradually move to the tougher social media interview questions for freshers.

4.) What are the roles and responsibilities of a social media manager?

You can expect this question in every social media marketing interview. The business would like to analyze your vision of a social media manager. Hence, you need to do a lot of homework.

The social media manager has a daunting responsibility. We shall look at three main aspects that the interviewer is looking for in your answer.

  • Right audience – The social media manager has to identify the right audience to target.
  • Right information – On identifying the target audience, it is the responsibility of the social media manager to ensure the dissemination of the correct
  • Encourage interaction – Social media posts will evoke likes and dislikes. The social media manager should ensure that more customers like or comment on the posts. It will encourage the sharing of the posts thereby providing a healthy interaction with the customers.
  • Analyze customer feedback – Improvisation is the key to the success of any business. A social media manager should analyze customer feedback (positive and negative), and strive to improve customer relations.
  • Adapt to change – You need to change strategies to adapt to the needs of the customers. A social media manager has to be flexible enough to change the strategy, if required for the betterment of the business.
  • Be open to upgrades – Technology is continually The social media manager should be open to updating the strategies as and when the technology changes.social media manager

5.) Distinguish between a social media manager and a social media user

A thin line separates the social media manager and a social media user. Both of them do the same job of posting and sharing content on the social media platform. The difference is that the social media user posts own content whereas a social media manager posts content related to the business or services they provide. A social media user can post content and forget about it. However, the responsibility of the social media manager starts only after the posting of the content. Analyzing customer feedback and tweaking strategies are essential roles that social media managers play. The prime responsibility of the social media manager is to target as many people as possible. It is necessary for them to create communities and groups.social media user

6.) How does sharing content on social media prove beneficial to the business?

Consider the simple example of a Facebook post. When a person likes and shares content on Facebook, it becomes visible to all the persons present in their friend list. It increases the visibility of your product and services. The contacts on the friend list of your customer can share the same content on their profile if they like the same. It ensures that the chain keeps on spreading continuously. You cannot imagine what the reach of a Facebook share can be. An eye-catching and informative post can go viral within seconds. It can bring tremendous visibility to your business as no other marketing strategy can. The same is the case with other social media platforms.social media for business

7.) How do you get more retweets on Twitter?

Twitter is an effective social media platform. People use Twitter to share updates and news. If you need people to re-tweet, you should ensure to tap them at the right moment. Know the best times of the day when people are most likely to tweet. Twitter allows 280 characters now. It enables you to include images and content, and still leave enough characters for your customers to re-tweet.twitter social media

8.) How can you use LinkedIn for social media marketing?

LinkedIn has built up a reputation for being a professional and formal social media platform as compared to the others like Facebook and Instagram. People still use Facebook as a means of casual conversations. It is not so on LinkedIn. People use LinkedIn to search for job opportunities, business openings, and connect with old acquaintances. It is the most effective social media marketing platform for B2B marketing. LinkedIn groups enable you to establish your business as thought leaders in your field.effectiveness ratings for B2B social media platforms

9.) How do you measure social media marketing success?

The answer to this social media interview question depends upon the organization. You can give a general solution to include a variety of scenarios. The organization’s goal is the defining factor.

  • Conversion – You can track content downloads, webinar registrations, online lead generation form submissions, and online sales, and so on. Analyzing these metrics can help you understand how people react to your social media posts.
  • Engagement – You should participate more in the conversations with your clients. Go through the comments of people. Gauge the number of replies, reposts, and re-tweets your post generates.
  • Awareness – Your goal is to create awareness of your product or services. Under such circumstances, you should concentrate on the reach, volume, and exposure of your posts to understand how widely your message is spreading.
  • Drive Traffic – You can estimate the amount of traffic your post generates by tracking clicks, URL shares, and sales conversions. You can also find out the path people use to enter your website. It can help you tweak your strategies in the future depending on the choice of your customers.measure social marketing success

10.) What social media optimization tactics can you use to improve business?

When appearing for an interview for the post of a social media manager, you should prepare for a couple of social media optimization interview questions and answers.

Social media optimization is a strategy for increasing awareness of your product by using a variety of social media outlets to generate viral publicity. Your tactics should include using RSS feeds, social news and bookmarking sites, and video and blogging sites, and so on. Knowing your target audience is vital for the success of any social media optimization strategy. You can approach the right people with the product they need.increase leads and sales - social media

Open-ended questions

Usually, interviewers like to end interviews with open-ended questions. Such questions do not have any specific answers. Your experience and tact come into play while dealing with such social media interview questions.

11.) Which is the favorite content you have seen recently on social media?

You can explain any content that you had written for a social media campaign. Ensure that it had generated positive results. Statistical information should help you answer such questions.

12.) How did you grow traffic in your previous assignments?

The interviewer asks such questions to determine whether you can lead a campaign on your own. You can describe instances where you were able to grow traffic by yourself. Include a couple of examples where you contributed to a team.

We have seen a dozen social media interview questions and answers. However, a lot depends on the organization you apply for the job. Learn as much as possible about the organization and suggest ways to improve their social media marketing campaign.

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Social Selling For Our Community: Webinar Recording

Social media is not just about finding friends, or being social. Social media is now leveraged upon and has become a platform for ‘social selling’. Social selling means developing relationships as a part of the sales process. Using social networking sites like Twitter, Facebook, Pinterest, and LinkedIn for reaching out to their customers and understanding their needs. There are many potential employees, investors, clients, customers, and colleagues just a click away. It depends on you how you build the relationships  and gain trust. This all revolves around social selling.

Nowadays, no business considers social selling as an option rather it is integrated with other business strategies and without any doubt is becoming one of the most powerful strategies. You can sell your ideas, establish credibility, attract talent, win visitors, and secure funding.

This interesting concept was taken up during the webinar on ‘Social Selling For Our Community’ by industry expert Apurva Chamaria, Vice President and head of Global Brand, HCL Technologies, a 7 Billion US dollar Global IT major, who explained what to be done in social selling. Further, Gaurav Kakkar, Digital Marketing Head, HCL, beautifully explained how one can do social selling in best possible manner.

Key Takeaways:

1. Explained the role of Social selling business nowadays. It is not restricted to branding but playing an important role in leading.
2. The ways in which you can target audience on social media portals.
3. Important elements that are essential to boost social selling.
4. Organized and detailed explanation of steps on how can you do social selling effectively. Points like making yourself more searchable, identifying prospects, approaching them, and engaging with them, were explained in massive details.
5. How an individual can have a control on social selling for various purposes like branding, marketing, generation of leads and so on.
6. The challenges a business can face while adopting social selling as a strategy.
7. How one can launch a full-proof social selling program within the organization.

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Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media – Webinar Recording

CEO & Founder at AfzalKhan.org, Afzal Khan shares that social media is also referred to as Web 2.0. This is so because this term expresses the association between human interaction and Internet-based groundswell technologies such as mobile and video for instance Facebook, Twitter, YouTube etc. Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’”

Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’ Thus, in the present day scenario to stay at par with the competing entities, business owners must readily learn to integrate social media practice into business activities as this is the need of the hour.

With a view to lay emphasis on how to boost a brand’s online presence, Entrepreneur & Digital Marketing Consultant, Afzal Khan led a webinar on ‘Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media’ for the community.

During the webinar, he shared the practical tips and tricks, best practices and marketing tactics especially via trending platform like Twitter using tools like HootSuite etc. so as to create successful social media campaigns for your business or organization. Moreover, he also shared with the community that it is important to frame the business case study to be ready for social media.

All of Afzal’s past experience helped him turn into an Entrepreneur, Digital Marketing Consultant: Certified SEO where he is helping small, medium & large Corporate, Speaker, Authors by offering his SEO, SEM, Social Media, E-commerce SEO, Branding & Online Reputation Management services. Along with this, he is also keen into helping Start-ups.

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Using Only Tweets Scientists Can Now Detect Earthquakes 29 Seconds Before Happening

Did you ever notice how the devastating earthquake that hit Sichuan was flashed first on Twitter? Even if you didn’t,Twitter_Logo_Hd_Png_06 then you’d taken aback to know how one of the most active social media platform- Twitter was the first to know and report the same, before the US Government organization was monitoring it.

Yes, it has been recently come across that merely using tweets, scientists can now detect the onset of earthquakes within 29 seconds only. The following tweet says it all:

It won’t be incorrect to say that such news is updated with immediate effect on several social media platforms including Facebook, Twitter etc. As the case mentioned above, similar kind of a devastating earthquake struck Nepal this year itself and it was Indian Prime Minister Narendra Modi’s tweet via which Nepal’s Prime Minister got to know about it. Hence, undoubtedly, Twitter is much faster in updating news pertaining to earthquakes. The aforesaid two instances are the live examples of this concept.

It is worth noticing a fact that the US Geological Survey (USGC) has got as many as 2,000 earthquake sensors located across the world, however; majority of these are based in the US only. This is the reason why USGS is hindered to monitor the earthquakes in other parts of the world. In response to this boundation, USGS has finally paired up with Twitter.

Over millions of users access the most leveraged upon social media platform- Twitter so as to report about Earthquakes. However, it must be ensured that the data that is presented is filtered and fine-tuned such that it is useful. After analyzing the tweets on earthquakes, USGS reported that those tweets wers short and also experienced that those tweeting links were less likely to be users experiencing the earthquake firsthand.

Using Twitter data, USGS system is now able able to pick up on an aftershock in Chile within one minute and 20 seconds – and it only took 14 Tweets from the filtered stream to trigger an email alert. The other two earthquakes, off Easter Island and Indonesia, weren’t picked up because they were not widely felt.

 

Future plans for USGS team are to determine if they can drop Twitter data based detections into seismic algorithms, and if that can speed up alerts even more.

 

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Yahoo Google reunited? Again?

googleyahoologos_2

In the year 2000, Yahoo was one of the Google partners. They became partners to carry both ads and search results. Though, the partnership sustained for many years, then Yahoo in 2004 developed its own in-house search technology and ad serving system. Partnership that is buzzing is between yahoo google.

After some time, Yahoo formally established its search deal with Microsoft in 2010 and gave up on its own internal search technology. This deal could not bring the results as expected by both the brand names. From past two years, Yahoo has been searching for various ways to generate more revenue from individual searches, not including its deal with Microsoft.

3-Year Latest Deal Between Google & Yahoo

On October 19, 2015, Yahoo! Inc., a Delaware corporation (“Yahoo”), and Google Inc., a Delaware corporation (“Google”), entered into a Google Services Agreement (the “Services Agreement”). The Services Agreement is effective as of October 1, 2015 and expires on December 31, 2018.

Though, it is officially a 3-year bond but it might discard early for numerous reasons.

Pursuant to the Services Agreement, Google will provide Yahoo with search advertisements through Google’s AdSense for Search service (“AFS”), web algorithmic search services through Google’s Websearch Service, and image search services. The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms.

The above statement reflects that Yahoo can reveal all the Google search results. Yahoo search results comprise of both editorial “free” listings and advertisements. Yahoo serves both, as it does not have its own editorial listings. Yahoo has no crawler, which combs the entire web for the content crisis. As per the Bing search engine provided by Microsoft, it is not affordable by Yahoo to showcase Google Ads against editorial listings.

Is it possible for Yahoo to cross 51% with Google?

Yahoo can effectively utilize Google results for both mobile as well as desktop. For desktop, Google could bring 49%, as the other 51% is guaranteed by Microsoft. Yahoo has no limit for mobile, as it becomes reliable to fully serve out Google results even at the cost of Gemini ads system.

Is Yahoo liberal?

“Under the Services Agreement, Yahoo has the discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.”

The statement above states, Yahoo need not guarantee anything to Google. Yahoo can decide not to send any query, the decision completely depends upon Google.

Yahoo gets the percentage on Ads running on Google

Google will pay Yahoo a percentage of the gross revenues from AFS ads displayed on Yahoo Properties or Affiliate Sites. The percentage will vary depending on whether the ads are displayed on U.S. desktop sites, non-U.S. desktop sites or on the tablet or mobile phone versions of the Yahoo Properties or its Affiliate Sites. Yahoo will pay Google fees for requests for image search results or web algorithmic search results.

Yahoo will get a guaranteed percentage of Google ads running on Yahoo networks. However, the exact percentage depends upon the desktop or mobile. Interestingly, there is not even a slight guarantee by Google, that Yahoo will be paid.

Now, the final decision is that Yahoo is obliged to pay Google for using editorial (“algorithmic”) search results for web listings or images. This practice is to confirm and keep a check on Yahoo so that it does not show Google’s listings as its own against them. In such a case, Google without earning anything will be providing a service.

Image Credits: wired.com

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Research Says: Now Tweets From Mobiles Can Be More Egotistic

Tweets could anyways reveal a lot about any individual’s human behaviour as the expressions are bound within the 140 characters limit. In the same frame of light, a recent research study reveals that the tweets from mobile phone devices are more likely to make use of egocentric language with those 140 characters limit.

A new research study recently conducted by researchers Dhiraj Murthy (Goldsmiths, University of London), Sawyer Bowman (Bowdoin College), Alexander J. Gross (University of Maine), and Marisa McGarry (University of Maine)—who published their findings in the Journal of Communication revealed that if any user is tweeting from a mobile phone device instead of  a desktop, then he/she is more likely to use egocentric language within those 140 characters.

 

 

“Very little work has been done comparing how our social media activities vary from mobile to non-mobile. And as we increasingly use social media from mobile devices, the context in which one uses social media is a critical object of study,” said Murthy in a 1 October statement.

Additionally, Murthy stated that “Our work is transformative in this understudied field as we found that not all tweets are the same and the source of tweets does influence tweeting patterns, like how we are more likely to tweet with negative language from mobile devices than from web-based ones.”

The number of mobile-Internet users in India is projected to double and cross the 300 million mark by 2017 from 159 million users at present, according to a 6 August report by lobby group Internet and Mobile Association of India (IAMAI) and consultancy firm KPMG.

 

“It’s the largest dataset of its kind for this type of research,” said Dained Preotiuc-Pietro, a post-doctoral researcher in Penn’s Positive Psychology Center in the School of Arts and Sciences, who led the research. “The dataset enabled us to do something no one has really done before,” he added in a 29 September press statement.

Further, researchers from the Queen Mary University of London studied nearly a million tweets from over 10,000 Twitter users to reveal that liberals swear more, conservatives are more likely to talk about religion, and liberals use more individual words like me while conservatives opt more for the group-oriented us. The study was published in the journal Plos One, according to a 16 September statement.

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Now Watch 360-Degree Video On Facebook

Social media giant Facebook has recently rolled out the feature of 360-degree video that will enable users to pan around in every direction during playback.

This initiative by Facebook will allow the users to have a much better video viewing experience thus, letting people change their perspectives in specially created videos in the Facebook News Feed.

Video Engineering Director Maher Saba stated in a blog post:

“We’ve seen that people enjoy more immersive content in their News Feeds. We’re excited to take it a step further with 360-degree video.”

Disney and Lucasfilm will debut a 360-degree video focused on its upcoming film “Star Wars: The Force Awakens,” Saba said.

 

Will Cathcart, representative from The Verge quoted:

“Here what we’ve done is look at all the really cool 360-degree video content people are creating and think through, what’s the right way to bring that experience to News Feed.” 

In desktop computer browsers, changing angles can be done using on-screen cursors. On mobile devices, shifting perspectives can be done by dragging fingers or just turning handsets, according to Saba.

“You’ll be able to hold up your phone and the 360-degree video will follow you as you turn, looking around, to experience things from all over the world like never before,” added Saba.

This additional new feature being added to News Feed was being rolled out to web browser and mobile devices powered by Google-backed Android operating systems. Facebook planned to get it onto hardware powered by Apple iOS software in the coming months.

 

The Wall Street Journal recently reported that Facebook is working on a standalone mobile app that will allow you to view 360-degree video by tilting your phone.

Image Credits: techinsider.io

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Will Users Give Thumbs Up To Facebook’s Dislike Button?

Social networking giant Facebook’s Like button will now be accompanied by Dislike button for those who wish to express negative expressions.

According to Mark Zuckerberg ‘people have asked about the “dislike” button for many years … and we are very close to shipping a test of it.’

“You don’t want to go through the process of sharing some moment that was important to you during your day and have someone down-vote it,” Mr. Zuckerberg said as he announced the project during a town-hall-style discussion with users at the company’s Silicon Valley headquarters.

But Facebook users — there are now 1.5 billion, the company says — have long requested a way to express negative emotions or empathy with something sad or tragic posted on the social network, he said.

“Not every moment is a good moment, and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you, or if a family member passed away, then it may not feel comfortable to like that post,” Mr. Zuckerberg said. “So I do think it’s important to give people more options than just like.”

“There is already enough hate on Facebook and social media,” Atiq Haneef of Pakistan commented on an earlier version of this article on the Facebook page of The New York Times. “I’m gonna dislike this dislike button!”

But Roger Anderson of Atlanta, a former government microbiologist, wrote, “What’s wrong with a dislike button? Let’s have varying opinions on Facebook posts! If some feelings get hurt, then so be it and just grow up.”

Debra Aho Williamson, a social media analyst at the research firm eMarketer, said that it was difficult to imagine a single button that could convey the complex range of negative emotions someone might want to express in response to a Facebook post.

“We’re about to enter the busiest time of the election season. Good Lord — ‘dislike’ on that would be a huge flaming mess,” Ms. Williamson said.

“Over all, it’s probably a good thing to enable people to express feelings and emotions that they can’t express through a like button,” Ms. Williamson said. “But Facebook needs to be careful as to how they enable that capability with regard to advertising and all the potentially inflammatory discussions that could occur online.”

Mr. Zuckerberg clearly has such concerns in mind. He stressed that Facebook would test the new button before introducing it broadly, and refine it based on user feedback.

“Hopefully we’ll deliver something that meets the needs of our community,” Zuckerberg said.

Facebook’s decision to experiment with a new button came after much deliberation. In December, Mr. Zuckerberg told a similar meeting of users that the company had been working on the idea but had not figured out how to add a dislike button “so that it ends up being a force for good and not a force for bad.”

“All social networks are getting more sophisticated about this,” Ms. Bianchini said. “People want to express more through a button. It’s so much easier to press a button than typing a lot.”

Do you think social networking site Facebook’s thumbs-up button which has been accompanied by dislike button, is a way to express more negative emotions. Share your views and suggestions in the comments section below.

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Facebook’s Livestream Feature Can Now Be Accessed By Journalists

Journalists and other public figures can now offer live video to their followers on Facebook, which has announced plans to broaden the streaming service.

There is a great news for all the journos out there. Reports suggest that if you are a verified public figure or journalists, then simply download the Mentions app through the app store in your device and login with your Facebook account.

“People love reading articles from and connecting with their favorite journalists and public figures on Facebook,” the social network announced in a blog post.

“Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers.”

The move will allow journalists to report live from a news scene and host questions from followers on Facebook.

The users may choose who gets to see the live video stream.

“Whether you’re sharing text, links, photos or something else, Mentions lets you choose the audience you want to share with,” the blog post said.

“For example, you can share a post so only your followers see it in News Feed.”

Facebook began offering the service amid competition in live streaming from Twitter’s Periscope and the independent Meerkat app, both of which launched this year.

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Grow Your YouTube Audience And Become A Star!: Webinar Recording

Industry expert and influencer, Subrat Kar, CEO & Co-founder, Vidooly shared insights on how to leverage upon the hub of videos- YouTube to grow the audience base and become a star as videos leave a major impact on the viewers as compared to them reading the content.

Subrat is the CEO and Co-Founder of Vidooly, India’s first YouTube video marketing & analytics product. Vidooly not only caters to individual video content creators but also to brands & MCNs (Multi-Channel Networks) and helps them grow their online video business.

Before starting Vidooly, Subrat worked for companies like Jabong & IndiaMART as product manager, where he oversaw business critical product launch initiatives & also fine-tuned the existing products. This year, Vidooly raised funding from Silicon valley based VC fund – Bessemer Venture Partners which has also invested in companies like Skype, LinkedIn and Snapdeal.

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