Top 10 Best Digital Marketing Tools

With digital marketing already replacing the traditional form of marketing techniques at a really-really fast pace, marketers hailing from different walks of life must apprise themselves with the top tools, tips and techniques to attain the best set of results for their campaigns. In the same frame of light, enlisted below is a comprehensive list of top 10 best digital marketing tools, leveraging upon which will enable marketers to build a result-oriented digital marketing plan.

Hello Bar

1

HelloBar enables to show a customizable bar at the top of the pages on your blog/website.

Rapportive

2It is a browser extension for Gmail that shows rich social profiles based on email address.  Also, it allows to take a quick look at people’s conversations on social media and mould your own conversation accordingly.

RapLeaf

3A data append service that works based on email-id (US only).

Subscribers Magnet

4

Subscribers Magnet is a customizable opt-in form for your blog. It can appear in a pop-up, in the sidebar, within the blog itself, in the blog comment, as a header strip and as a floating footer.

FollowerWonk

5

The tool FollowerWonk allows search through the bios of Twitter users. Besides LinkedIn, it is an extremely good place to trace new people for your product/service.

Unbounce

6

What is it? An online tool to build & host landing pages that doesn’t require programming is Unbounce. Moreover, A/B testing is part of the package with this tool.

GhostRec

7

For users looking for an easy way out to find how your visitors use their website, GhostRec can be leveraged upon. Moreover, if the perspective is lead generation by analysing the behaviour of people coming onto your landing page, then also this digital marketing tool turns out to be of utmost relevance.

Customer.io

8

This is a simple tool to send segmented, transactional or lifecycle emails.

Intercom.io

9

Based on the activity of your users on your application, you can segment them and send custom messages by leveraging upon this digital marketing tool.

Mixpanel

10

One of the most crucial and reliable digital marketing tool from the lead generation and sales perspective is Mixpanel. Ideally, this tool allows the user to create arbitrary number of funnels that track interactions beyond webpages. For example, you could say, people who visited landing page, then filled up guide download form, then clicked on the email link to guide download.

So, aforesaid was the list of the top 10 best digital marketing tools that every marketer must use. Did you find any of the above-listed tools interesting for your campaign? Do share your views with us in the Comments section below.

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Enjoyed Learning Digital Marketing From Experienced Professional Trainers

Omkar TiPoojallu is an HR Head at Head Hunters HR. He is an IT graduate having interest in the digital marketing domain.

Digital Academy India: What created your interest in learning Digital Marketing?

Omkar: Well I always believed that marketers especially “digital” are as much scientists as they are artists and I always had a knack for creativity, imagitivity and innovation, so digital marketing seemed the right option for me at that point in time in my life when I was taking a huge shift in my career. I am an IT graduate, worked in IT and has been a science student all my student life. But I couldn’t see the same growth in IT as I could see in Digital marketing. Hence I decided to pursue this field which has now become my passion. Also social media is the new frontier in technology and i as a ‘digital marketer’ wants to stay ahead of the curve.

Digital Academy India: Why did you opt for Digital Academy’s Digital Marketing training programme?

Omkar: Simply put, because they worked with one of the best in the industry. I opted for digital academy only for their collaboration with GOOGLE which they had put on their website. I was also impressed by their teaching department, in my case three amazing knowledgable instructors which all had some experience working in google or for google.The fact that they all worked for GOOGLE and they had tied up for GPC i.e Google Professional Certificate was why I choose Digital Academy India.

Digital Academy India:  Please share your experience in learning through an instructor-led, online format.

Omkar: They were really Professional and knowledgeable and they could solve our query immediately and that too with practical industry based examples and cases was good. Absolutely enjoyed learning digital marketing course from them. There were some difficulties in the programme throughout the course because of connectivity on ours and their part. But they covered up for it moreover by helping in understanding the subjects and lectures better.

Digital Academy India:  According to you, what was the highlighting feature of Digital Academy’s training programme?

Omkar: Well, the highlighting feature of Digital Academy’s training programme, according to me was that all three instructors had in-depth knowledge of the industry and they made me learn, understand the subjects through live industry cases. They gave live industry cases as example to make me understand for every query, problem or doubt that I had.

Digital Academy India: Please share top 3-5 takeaways from the course you participated at Digital Academy.

Omkar: As I was completely new to this subject, the manner in which my instructors helped me understand the nuances of each topic and made it easy to learn.

Also, how each and every topic was demonstrated with the help of examples of famous case studies and information that was related to the industry and very relevant to the topic at hand.

Helping in simplifying the technical jargons and modifying the learning content in order to make it more understandable, innovative and more easy to grasp, along with instructors excellent information comprehending skills to help us understand the knowledge.

Digital Academy India: Did you recognize any change in your professional career after applying the concepts learnt in the programme offered by Digital Academy’s Certification Programme in Digital Marketing (CPDM)?

Omkar: As I have mentioned earlier, I have completely changed my career stream. I am now embarking on a completely new professional career and now want to succeed and be able to grow exponentially in this new field.

As I am a fresher, I will require all the help and assistance in this completely new field from Digital Academy’s placements cell and their assistance in order to acquire a decent job for myself and am hopeful that all assistance and help would be provided to me in gaining my dream job.

Digital Academy: Please share your experience in performing the live project. How did Digital Academy’s program helped?

Omkar: Well, because I am a fresher I have not worked on a live project from industry. I am searching for a job where I will get to work on a live project, but I am confident that with Digital Academy’s Training I will be able to successfully carry-out any live project and be able to thoroughly satisfy my clients.

 

 

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In Paris have doors to other European cities

If you take a stroll in the streets of Paris you might encounter a colored door with the name of a European city. If you dared to open said door, you’d find yourself transported to a beautiful city in Europe, directly interacting with locals. 

In this uplifting advertisement, one woman opened a purple door, which led her to the Cathedral Square in Milano where she was greeted by a goofy mime, each one mimicking the other in real time. The red door opens to the glorious city of Barcelona at the Port Vell Square where Parsians met a dance troupe and proceeded to – through the virtual portal – bust a move together.

Part of a joint campaign from the railway company SNCF and the ad agency TBWA Paris, “Europe, It’s Just Next Door,” is a clever way to encourage Europeans to travel to the not-so-distant countries within the EU. 
Which door would you open?

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Google – Year in Search 2014

‪#‎Google‬ ‪#‎YearinSearch‬ A lot has happened in the past 365 days, and this 90-second year in review puts a hopeful spin on another passing year – revving us up for all that awaits in 2015.

This year people searched for everything under the sun and beyond,  from distant comets to tiny burritos. And they asked Google important questions like, “where do we come from?” and “should I get married?” :)

Explore the Year in Search http://www.google.com/2014

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Understanding Remarketing

The term “Remarketing” means targeting the users who previously visited your site but did not contribute to conversion. This process aids in reconnecting with potential buyers, this process is much more specific and focused. It is channeled towards those who have already displayed an interest in you.

WHY?

Now why should you target the users again? It is because Remarketing aims at capitalizing on the moment when users are ripe for the picking, (alright, to frame it in a less objectified manner) it is a process of increasing sales activity by targeting users when they’re most likely to contribute in conversion, which is right after they’ve browsed away from your website.

Now this approach is channeled towards a specific crowd, not a scattershot towards everyone. This step is undertaken to bolster sales activity, to get a greater number of registrations and to create brand awareness by being constantly present for the user/users.

Re-Targeting customers is a beneficial aspect as they’re most likely to buy right after navigating away from your page; it caters to a set of customized audiences.
Often referred to as re-targeting, remarketing becomes detrimental in extracting every chance at conversions.
Another alluring aspect is that the reach of such a marketing strategy stretches far and wide due to the vast expanse of the Google Display Network.
Efficient pricing makes it easier for you and your budget, especially with the ease of ad creation. With a wide array of options available, such as creative messages through text ads, there is greater visibility as to where you ads appear. Or you can have Ads in the form of Images/Videos.

We’ll look at the various forms Remarketing takes, at a glance

  • Remarketing for the Display Network– Displays ads to your site for visitors while they browse the web.
  • Remarketing Lists for search ads– matching the ads on your site according to the user’s search query on Google.
  • Remarketing for Mobile Apps – the purpose of this is to reach customers who have frequented specific sections of your mobile app, it will display ads while they use other apps.The purpose of these ads is to generate dynamically created ads relevant to people who visited a specific section of a site.

    Here’s a start-up guide for creating your first basic remarketing campaign.
    http://goo.gl/nQHqW3

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How to optimize for Conversion Rate?

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Conversion Rate Optimization: is to raise conversion optimization rate i.e. to generate and direct a colossal amount of traffic to your website and let the hits pile up.
The beauty of this is that you don’t have to alter your advertising expenditure, you just tweak up your approach to make the most of the traffic on your site. A high traffic rate is no indicator of success unless you receive as many conversions.
The objective is to compel the highest number of users to indulge in the process of conversion.
Now just before we go all “Gung-Ho” let’s take a glance to realign a couple of things
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  • Analyse your current rate of conversion.

  • Jot down all the troublesome areas you have.

  • Check if you have an effective Call-to-Action (A conspicuously placed “Buy Now”/“Contact Now” button)

  • Ensure user friendly U.I. Paired with crisp, clean graphics to ensure the User navigates without any hindrance.

  • Cohesion is of paramount importance, double check again whether your site is inseparably linked to the product on sale

Moving forward, the double checking and realigning things into perspective affect many factors which determine your conversion rates.
You have your Bounce Rates, which give you stats of users leaving after not getting past the first page, followed by Exit Rates which shows you the last page users viewed before leaving. Average Page Views, the number of pages users leafed through before navigating away from your website.
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Now the question is why are they leaving? Is your site not compelling enough? Alluring enough? Are there too many Calls-to-action complicating the life out of the user? Are your products loosely linked with your ad? Website’s a bit too intricate and elaborate? 

Let’s not forget about the “split-second” attention of users that goes astray if the content is unappealing, the relentless speed at which the mind either gets attracted or strayed from the content is blinding. The rainbow of moods the user might have, the distractions faced by the user while shopping are uncontrollable forces of nature. What is in your control is to make the content appealing, universally.

We want quick and easy access to the site which makes good on its promise and indeed provides the goods the ad was made for, then we want quick and easy navigation to get or find the product/service we need and to sum it all up; a hassle free checkout which complicate the life out of you.
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Make sure you don’t have your website committing these cardinal sins which lead to inevitable failure.

Having an unattractive Website
Make sure you website is not droll and unattractive. Ensure cheap graphics are not used; there needs to be harmony across the page.

Unnavigable Webpage
Suppose you’re selling ties. If one has to peel his eyes out to get to know about the product, then you know you’ve lost your potential customer right there. (No information about the ties and the size chart being lost to oblivion would be the catalysts in hiking up the bounce rate, in this case)

Poor Call to Action
once the user is lost on webpage, all hope is not lost, and they only abandon ship when there is no guide to get them back on track. No “help” button will be the final nail in the coffin, A coup de grace which will further bolster the exit rate on the website.

These reasons, coupled with many more seal the high Bounce Rate of any website, these are cardinal sins you don’t want to commit. Reanalyze your site and make sure your folly isn’t listed above.

TIPS

Speedimage

Ensure site speed is always at par with the word “Speed”, a slow page-loading time will cause users to go astray.  
So make sure your site is responsive and as fast as fast can be.


Have room for reviewsimage

This is how you social proof your website and create further credibility, testimonials will work as well. Use a mark of authentication to validate the authenticity of a review or product. For Example, Amazon has “Certified buyer reviews” in their review section and “Amazon Certified tags” for further proof of authenticity of their products, this authenticity makes user feel safe and stands as further proof of the genuine quality of your products.

Consistency Across all Platforms
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Now this determines how wide your reach is through the various platforms at your disposal.

How mobile friendly are you? Statistics reveal that 79% of all Smartphone owners are online shoppers. This is an invaluable resource you want to tap into. Even before heading off to shop, users venture online to review the product they want to buy. Shopping bags are fast becoming relics of a time gone buy. Make sure your website is mobile/Tablet/PC friendly as users actively engage on websites through these intermediaries.

Language and Privacy Friendly
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Even though English is a widely spoken language, it would be a good provision to have your site be language friendly, enabling users from different parts of the world to interact with your site, the wider the reach; the greater the possibility of conversions.
Privacy clauses further ensure in reaffirming the sense of security users would feel by shopping online; Delivering a secure payment system, confidentiality of the user’s info etc.

Community Building/Referrals
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Build an online community to increase the extent of your interaction with users and potential users. This will generate a good sense of brand name with round the clock presence.

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How to predict Keyword Volume?

Now, Keyword volume loosely means the weekly/monthly search volume for a set of keywords.
It is a mode of predicting how well your set of keywords will fare in the world of advertising and against fellow competitors. This step serves a very efficient precautionary test run.
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It’s a sneak preview of how efficacious your set of keywords will be for generating your expected volume of searches. It is a precursor for effective implementation, helping you decide what keywords to add to a new or an existing campaign which would ultimately tailor your budgeting decisions for optimum use.
Again, as previously stressed upon, Keyword selection requires a comprehensive understanding of the market, a coherent picture (should be clear as day) of the market/target audience. The understanding of the market would further lead you to verify actual interest of the audience, whether it is being highly talked about or not at all.
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Let’s suppose your interest has been incited towards the Tech-world, it would bode well to keep tabs on the current happenings i.e. what is trending in the tech-world and what is not, TechCrunch would prove a dependable source of information or any subscription to a Tech-Mag.

More often than not it is the “untapped resource” which serves as a goldmine of potential. By “untapped resource” I mean to bring your attention to the news sources which talk about a topic just a tiny bit, but you see the extensive nature of debate on a blog or a Q&A blog somewhere, this would indicate that the social interest hasn’t been mainlined as yet to instigate the potential growth, which would give you
the perfect opportunity to swoop in the with your set of keywords giving way to rigorous advertising.
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Now, as an example take this excerpt from Moz.com. Read on.

“There’s a trend to start using the word “growth hacker” to describe marketers in Silicon Valley. So Silicon Valley has historically not particularly liked marketers, and so now they’re embracing marketing and the practice of getting actual customers on their start-ups by calling it growth hacking. That’s what they have chosen to call it. That’s fine. Now, news sources are writing about this only a tiny bit. Social sources are talking about this a little bit more, and you can see plenty of activity on Q&A sites in the technology field, like on Quora, like on Formspring.”

So what does this indicate to you? Well, it says to me, “Hey. This means there’s an opportunity there." 

Got a clear picture?

Now, to guide thee on thy lofty quest, Google provides you with a Keyword Planner which makes life easy. From historical stats to keyword grouping for finding a suitable set of keywords most relevant to your product, it comes loaded with virtual test runs to check/estimate the success rate of the keywords. That estimate will be your guiding star to help you budget accordingly.

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To get you on your way, here is a setup guide for the Keyword Planner
http://goo.gl/7avD0O

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Add Conversion Tracking to your AdWords Campaign

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Have your ad generating click responses? Finally feeling you’re gaining momentum slowly and want to spearhead your efficiency with an even more ‘information-rampant’ tactic? Conversion Tracking is just the thing for you, the concept which Conversion tracking is based upon is the concept of ‘Aftermath’. Aftermath here would denote the form/mode of interaction the user indulged in ‘post-link-click’. This is to monitor the form of interaction, whether it be a perusal, a purchase, a newsletter signing or a form filled to request feedback.
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Conversion Tracking, in simple terms takes the form of a tool which relays the response of the users on your website.

Conversion would generically mean the action of the user/customer being converted into an action which adds value to your business.

Having an efficacious tracking tactic will ensure you’re not blind while assessing the response of the user.
Suppose you are selling Jackets, your keywords in on display are “buy leather jackets” and “buy green jackets” and you want to surmise which of the two generates more response.
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To set up Conversion Tracking, First you get a single snippet of code from AdWords that contains HTML and JavaScript. Then, you paste that code snippet in the HTML for the “Checkout” Pages.
Then you deduce that the “Buy leather jackets” generates more of a response, with this data in your possession you can reduce the investment on the “buy green jackets” and increase your investment on the “Buy leather jackets” Thereby reducing expenditure on a less responsive set of keywords, leaving you with more to invest on the more successful set.

Here’s a “how-to” link to get you started.
http://goo.gl/9UxKCu

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How to link Google AdWords and Analytics?

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You must now have a considerable amount of knowledge about AdWords and the concept of AdWords. To generate even more optimum efficiency we can link AdWords to Google Analytics. Before venturing deep down into Analytics, let’s build up a working knowledge about the new dimension which Google analytics provides.

To begin with, Analytics refers to analysis i.e. analysis of customer activity which would include multiple aspects such as; how much traffic or sale is generated from AdWords.

You can perceive this as a website statistic service which measures conversions and sales. Basically, Analytics would further accentuate the efficiency of your AdWords campaign by giving you manageable statistical data which would assist in shaping your marketing strategy; every step of the way.
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It allows you to adapt according to the changes represented by the analyzed data. Safe to say AdWords and Analytics go hand in hand, like milk and cookies, like burgers and fries, like fried chicken (well fried chicken goes very well by itself, but you get the picture). Analytics and AdWords go hand in glove to overcome the conundrum of cumbersome analysis.
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Analytics comes with a chock-full of goodies mainly in the data visualization tools department, such as scorecards, motion charts, email based sharing and communication and integration with other Google products, like the affiliation in question; AdWords.

It keeps changing over time. according to your needs to provide a full customer picture.

Without further delay; Here are the steps to get your AdWords account linked to Analytics

http://goo.gl/VBstI0

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The iPhone 6: A swing and a hit

A couple of months or so since apple launched its flagship, or should we say flagships, with the new iPhone 6 and 6 plus. It seems that apple knocked one out the park yet again. With the iPhone 6 outselling it bigger cousin, the 6 plus.
If that didn’t capture the immensity of its success, Here’s what cnet had to report: –

“In an investors report scooped up by AppleInsider, KGI analyst Ming-Chi Kuo said he predicts that Apple will sell 71.5 million iPhones during the current quarter. If true, that number would be about a 40 percent jump over the 51 million iPhones sold during the final quarter of 2013 and an 82 percent leap over the 39.3 million sold last quarter”

The new iPhone 6, Apple certainly came out swinging yet again with this gargantuan release.
Not renowned for the “biggest-engine-under-the-hood” in terms of specs, Apple certainly delivers the best and the most meticulously conceived and constructed device. Even with 1GB of ram with a Dual core CPU the iPhone 5s provided a snappy, lag free run time which was better than most Quad core and Octa core processors out there. So when it comes to Apple, don’t fall for the specs. There’s more that meets the eye; Way more.

That being sad, let’s cut to the chase

Under the hood


If the claims are to be believed then the new A8 chip is twice as fast as the A7 chip in the 5s (and the 5s was mighty fast!). So we can’t imagine what kind of a difference we will see. But the A8 chip integrates itself seamlessly with the 64 bit architecture. A few seconds with the phone will reaffirm that. 

As seen before the M8 co-processor works in tandem with the A8 chip; the M8 co-processor takes up belligerent duties by relentlessly measuring data to offload work from the A8 chip for improved power and efficiency. Not much can be said about the RAM as apple likes to keep things under wraps, but speculations say that the iPhone 6 could possibly have a 2GB RAM.

Design

The iPhone 6 is magnificent to behold, Apple has shown that design is of paramount importance when it comes to their iPhone and just like its predecessor the iPhone 6 is a sublime specimen to hold in the hands. It is slimmer and impossibly sleeker than its predecessor, feeling light and sturdy and simply irresistible. Gone are the chamfered edges you saw on the 5s (which weren’t half bad) and they now give way to a smooth textured metallic case which envelopes the device giving it a slim and sturdy feel simultaneously. In terms of build quality and design, apple stands unparalleled.

Screen

The previous 4 inch screen on the 5s has been bumped up a bunk to 4.7 inches, which feels like the right size in your hands. Those will larger hands found the 4 inch space “restricting” to work with but the 4.7 inch screen should now adequately cater to universal needs, irrespective of hand size. The screen still has the same ppi(326) as the 5s, not much of an improvement there. The resolution being 1334 X 750 which in layman terms is 720p at best. Yes, you could’ve wished for an immense upgrade in this area with Samsung taking the cake when it comes to screen resolution, with Quad HD’s and the works. But all is not lost. Apple’s retina display comes as a much needed added bonus adding life to your screen. But nevertheless, if you compare screens with a Samsung Galaxy s5, there will be a glaring contrast. Then again, the iPhone has never been the most powerful handset in the world. But what it does guarantee is perfection in everything it does, so there is no “superfluous technology”. With that being mentioned, screen resolution is undoubtedly one area which Apple can improve upon but in no way it the screen lacking.

Battery

this has been the main point of contention in the 5s which was equipped with a 1560mAh battery. There is an upgrade in terms of battery in the iPhone 6, with it being fitted with an 1810mAh battery (I know, could’ve lived with the phone being a little thicker for 2100mAh or so). The iPhone 6 is near perfection and battery life may be the only chink in its armor, the upgrade doesn’t feel like much with a bigger screen to be powered but the A8 and M8 work in tandem to reduce the load. However tests report that it will last out a 5s by 2 hours, but that is completely subjective, depends upon individual use. With moderate to semi-heavy use, it should last you a day otherwise you may need to plug it in once more during the day.

Camera

The first thing you’ll notice is perhaps the protruding camera. With an 8 megapixel rear camera which has been reinvigorated with f/2.2 aperture, letting in more light for those low light shots, along with digital optical image stabilization, the camera on the iPhone 6 is not to be sneered at;  it stands testament to the fact that cramming megapixels don’t matter. The camera is snappy fast with blazing fast autofocus and shutter speed, this is mainly due to Focus Pixels which is a nifty addition. The image quality of this 8 megapixel camera gives 13 megapixel cams a run for its money.
 
All in all, the iPhone 6 is a worthy upgrade if you were looking for one. It may lack in a few areas (which phone doesn’t) in terms of screen and battery, but it assures seamless integration of all the aspects gone into making this device. Android fans looking to come to the other side; don’t wait. As for Apple fans, do you really need to be convinced? 

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