Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.
Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.
Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.
Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.
So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.
Book No 1: Advanced Web Metrics with Google Analytics
Author – Brian Clifton
An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.
Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.
This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.
When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.
This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.
The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.
Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.
The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.
Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.
In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.
Book No 2: Google Analytics Breakthrough From Zero to Business Impact
Authors – Feras Alhlou, Shiraz Asif, Eric Fettman
Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.
Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.
Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.
Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.
Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.
Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).
Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.
To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.
Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.
This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.
Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.
Book No 3: Google Analytics Demystified – A Hand-On Approach
Author – Joel Davis
A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.
Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.
Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.
By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.
The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.
Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.
Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes
Author – Michael Miller
Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.
This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.
The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.
Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.
With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.
Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.
Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.
Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.