Mobile Search Advertising In 2016: Webinar Recording

Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days a year and 7 years of his life staring at the mobile screen. In 2015, Google changed its algorithm to favor mobile phones. This has paved way for mobile search advertising.

Mobile searches have become mainstream. This is evident from the fact that 80% of the nearby searches happen on mobile devices. People are actively looking for information and this is the reason searches on mobile have become mainstream. Google reports that mobile searches are more than the number of searches done via desktop. This means mobile search ads have the ability to make a company or break it. There is a great importance of mobile search ads for digital marketers. Marketers have a lot of opportunities with respect to mobile search advertising and this trend is blooming in 2016. For sure!

This interesting topic was taken up Ruchi who has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led the search for GroupM India. Ruchi beautifully explained in the webinar Mobile Search Advertising In 2016‘ how things unfold and how should marketers approach it.

Key Takeaways

  1. The recent developments in the field of mobile search ads
  2. Stories to watch and learn from
  3. For whom mobile search ads are important
  4. The best practices one can undertake

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Leads Generation Through Digital Channels: Webinar Recording

Well, there is hardly any doubt that each and every organization is sniffing for potential customers. With digital channels, the potential customers are turning to online channels in order to research about the products and services before they finally talk to the sales person. According to a study, direct traffic, web referrals, and social engines were the three most popular online mediums for the lead generation which accounted for 93% of leads.

This being the reason, buying process has changed, and organizations are finding new ways to reach their buyers. Well, the trends we are seeing is marketers are focusing on being found and heard instead of finding customers via mass advertising as well as email blasts.

Lead generation, a marketing process of stimulating and capturing interest in a product and services for sales, has changed over time. Now it often uses digital channels and has been undergoing various changes in recent years. With the rise of online and social media, the change has been dramatic.

This valuable topic was taken up during the webinar on ‘Leads Generation Through Digital Channels’ by industry expert Manish, a senior digital marketing strategist having 12+ years of a progressive career marked with rich experience. He has diverse experience of working with Infosys, Sonata Software, and Accenture. Manish has beautifully explained how one can use digital and social media platforms to generate leads. BANT (Budget Authority Need and Time) model was also explained in this webinar which will surely fill your sales funnel.

Key Takeaways

  1. The fundamentals of lead generation and the best practices associated with it.
  2. The ways in which digital and social media platforms can help in lead generation.
  3. Principles of lead scoring (including explicit and implicit lead scoring).
  4. Ways in which you can collect information about the prospects.
  5. How to deliver the highest quality leads to your sales team.
  6. and finally, how to get a kick-start to the lead generation process.

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Using Content To Fuel Your Sales Funnel: Webinar Recording

It is quite obvious you must have heard about the magic of content marketing or you have approached your Content Marketing Expert about testing the waters. According to Sales Benchmark Index, your sales team has a 56% more chance to get buyers in their basket if you engage the customers beforehand. This could be done by marketing the right content in order to captivate the right buyers.

Inbound marketing aka content marketing is one of the most popular of filling the sales funnel. Before starting to write for the website, you will have to ask yourself for whom are you doing it? Think from buyer’s perspective and not as someone who has to just sell the products or services. It is essential to make your sales/content team understand: Who are you writing the content for? This is because sales funnel works on 50-50 rule. Spend 50% of your time writing the content and spend 50% of your time distributing it.

You can start this by looking at your top 10 customers and understand the common parameters. For instance, you can look for skills, goals, challenges, personal demographics and recent purchase. Once you have made the content, if it doesn’t reach the targeted audience then it is of no use. It is important to spread your content so that right set of customers reach out to you. You can do this by FB groups, G+, LinkedIn, guest post, forums, influencer outreach and many other ways!

This interesting topic was taken up during the webinar on ‘Using Content To Fuel Your Sales Funnel’ by industry expert Ankit Oberoi, Co-Founder, AdPushup who beautifully explained how one can fill their sales funnel by leveraging content and its strategies in the best possible manner.

Key Takeaways

  1. The need to understand your customer traits and personality. Create their personas by conducting surveys and interviews.
  2. How can you drive the attention of your target audience and evoke a response from potential customer’s side with the help of content.
  3. Ways of using various techniques and leverage right channel in order to distribute your content in the best possible manner.
  4. By the end of this webinar, you will be able to measure the performance of your content and distribution, find the loopholes and improve them accordingly.

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SEO for Web Designer & Web Developer in 2016: Webinar Recording

Google ever since its inception in 1998 has one thing stable i.e., change. This tech giant changes its search algorithm around 500-600 times per year. While some changes are minor others are major that affects the search results in significant ways. So it is important to have a user-friendly website because if anything is not user-friendly, it is not search friendly. Therefore, web developers and designers should take into consideration this fact that the website should be user friendly in order to be search friendly. Some of the common mistakes done by web developers are:

  1. Flash Pages: This might be a cool thing but it can be a hurdle between search engine and your website.
  2. Too much Flash: Flash is something poorly indexed by the search engines.
  3. Lack of Breadcrumbs: Since breadcrumbs help in easy detection and lack of it causes the website difficult to get crawled. Breadcrumbs increase the user-friendliness of the website.

This concept was taken up during the Webinar on SEO For Web Designer And Web Developer In 2016 by Industry expert Navneet Kaushal, CEO of PageTraffic which is a top ranked SEO company founded in 2002. His years of experience and expertise in establishing PageTraffic as one of the most successful search marketing agencies across the globe has helped in making this session one of a kind helping you to learn about things Web designers and web developers should keep in mind taking into consideration SEO.

Here are some valuable key takeaways from the Webinar:

  1. How you can make your website look great for getting the traffic and the keys to optimizing your site so that it is easy for search engines to crawl.
  2. Gain insights into making Web 3.0 sites SEO Friendly sites that makes it easy for users find and search engines to index it.
  3. Know the ways and techniques on maintaining website functionality and search engine friendliness in the most effective manner.

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Social Selling For Our Community: Webinar Recording

Social media is not just about finding friends, or being social. Social media is now leveraged upon and has become a platform for ‘social selling’. Social selling means developing relationships as a part of the sales process. Using social networking sites like Twitter, Facebook, Pinterest, and LinkedIn for reaching out to their customers and understanding their needs. There are many potential employees, investors, clients, customers, and colleagues just a click away. It depends on you how you build the relationships  and gain trust. This all revolves around social selling.

Nowadays, no business considers social selling as an option rather it is integrated with other business strategies and without any doubt is becoming one of the most powerful strategies. You can sell your ideas, establish credibility, attract talent, win visitors, and secure funding.

This interesting concept was taken up during the webinar on ‘Social Selling For Our Community’ by industry expert Apurva Chamaria, Vice President and head of Global Brand, HCL Technologies, a 7 Billion US dollar Global IT major, who explained what to be done in social selling. Further, Gaurav Kakkar, Digital Marketing Head, HCL, beautifully explained how one can do social selling in best possible manner.

Key Takeaways:

1. Explained the role of Social selling business nowadays. It is not restricted to branding but playing an important role in leading.
2. The ways in which you can target audience on social media portals.
3. Important elements that are essential to boost social selling.
4. Organized and detailed explanation of steps on how can you do social selling effectively. Points like making yourself more searchable, identifying prospects, approaching them, and engaging with them, were explained in massive details.
5. How an individual can have a control on social selling for various purposes like branding, marketing, generation of leads and so on.
6. The challenges a business can face while adopting social selling as a strategy.
7. How one can launch a full-proof social selling program within the organization.

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The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things: Webinar Recording

With each passing day, the technologies are growing and getting better. The future of search is constantly changing with an aim to become more and more user-friendly. We rely on search engines for everything and anything. That’s the reason why we should keep up with changes happening with regard to search engines. The future of search is consumer oriented. The web developers and IT professionals are continuously introducing new and better features like augmented reality, voice search and mobile search for easy search.

This concept was taken up during the webinar on The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things by industry expert Mandar Marathe, Co-Founder BriefKase Digital Communications. His experience of around 8 years in digital marketing and in-depth knowledge in this field makes this session one of a kind helping you to learn the future of search.

Key takeaways from the Webinar are listed below:

  1. How search engines evolved over time and how it is still evolving to become more user-friendly.
  2. Things Google did to become the best search engine and maintained the same up until now.
  3. Enlightened upon recent updates in search engines like Google Glass, Natural Language Processing, frequent indexing, caffeine update, schema.org, and voice recognition mode.
  4. Points to be considered by SEO Professionals like Semantic Web, Prediction, Indexing and Cross Platform engagements were discussed in an elaborated way.

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Content Marketing in 2016 – Creating and Amplifying “10x Content”: Webinar Recording

Gone are the days when creating and publishing unique content was sufficient. Now, the need of the hour is to think out of the box and beyond the usual ways. ‘The good old unique content’ will not alone serve the purpose. It is important that you know how to create content that is 10 times better than the best content on that topic, in search engine results.

This concept was taken up during the webinar on Content Marketing in 2016 – Creating and Amplifying “10x Content” by industry expert Rohit Uttamchandani, Senior Manager, Social Beat. In this live webinar, attendees not only learnt how to create 10x better content, but also ways they can amplify it most effectively to generate social buzz, build credible backlinks, ace search rankings and drive loads of targeted traffic.

Rohit Uttamchandani is Senior Manager – Digital Marketing at Social Beat, one of South India’s leading digital marketing agencies. He has helped multiple clients across various sectors craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals. He has managed crores of rupees in advertising spends across various digital advertising channels and platforms, delivering stellar results for his clients.

A new technologies evangelist, he is immensely passionate about everything tech and digital and loves sharing his knowledge with anyone who is eager to learn. This, combined with his strong interpersonal skills, helps him make his sessions interactive, informative and fun.

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3 Simple Methods Used In Sourcing Highly Targeted Prospects: Webinar Recording

In this stiff competitive era, it is a challenging task to find the sources for highly targeted prospects. So, to ease the issue, seasoned digital marketer and lead program leader email marketing at Digital Vidya- Nithyanandan Ramakrishna, Senior Marketing Manager, Strategic Outsourcing Services Pvt. Ltd. led a webinar on ‘3 Simple Methods Used In Sourcing Highly Targeted Prospects’ for the community. He emphasized on the fact that instead of finding the database from the vendor, marketers are advised to purchase the data. Moreover, according to him, one of the best platforms to leverage upon is LinkedIn.

Nithyanandan who is familiarized as Nithy has been handling Digital Marketing for almost 8+ years and counting. His inclination towards this subject has been really enthralling. In fact his creative contributions are spread across various industry verticals around the globe.

He live and enjoy living for three little and very powerful words: Work, Learn and Teach, which can be very well witnessed during his sessions. Furthermore, he is an experienced public speaker who is comfortable presenting on a wide range of topics. He even holds a strong track record of producing audio-visual content & presentations, copywriting, managing websites, lead sourcing and email marketing.

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Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media – Webinar Recording

CEO & Founder at AfzalKhan.org, Afzal Khan shares that social media is also referred to as Web 2.0. This is so because this term expresses the association between human interaction and Internet-based groundswell technologies such as mobile and video for instance Facebook, Twitter, YouTube etc. Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’”

Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’ Thus, in the present day scenario to stay at par with the competing entities, business owners must readily learn to integrate social media practice into business activities as this is the need of the hour.

With a view to lay emphasis on how to boost a brand’s online presence, Entrepreneur & Digital Marketing Consultant, Afzal Khan led a webinar on ‘Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media’ for the community.

During the webinar, he shared the practical tips and tricks, best practices and marketing tactics especially via trending platform like Twitter using tools like HootSuite etc. so as to create successful social media campaigns for your business or organization. Moreover, he also shared with the community that it is important to frame the business case study to be ready for social media.

All of Afzal’s past experience helped him turn into an Entrepreneur, Digital Marketing Consultant: Certified SEO where he is helping small, medium & large Corporate, Speaker, Authors by offering his SEO, SEM, Social Media, E-commerce SEO, Branding & Online Reputation Management services. Along with this, he is also keen into helping Start-ups.

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Surviving Google : SEO In 2016 – Webinar Recording

The year 2016 will bring along a lot of new learnings and challenges, especially in the field of digital marketing. In such a case, don’t you think one should be prepared to face the challenges by gaining knowledge and expertise on how to survive, specifically any changes in Google SEO in this year?

To throw light upon the art of survival of Google SEO in 2016, industry influencer and highly successful Digital Marketing Manager for large Fortune 500 clients in banking & financial industries, Karanam Srikanth, Head – Digital Marketing Manager, Spectraforce Technologies led a webinar on ‘Surviving Google : SEO In 2016′.

Karanam is renowned for developing and deploying managing digital sales and acquisition programmes that generate revenue and increase brand penetration.

He has exceptional technical abilities, ability to create and execute campaigns that include Search Engine Optimization (SEO), Link Building, Pay Per Click Management, Social Media, Comparison Shopping Engines (CSE), Google Analytics Reporting & Analysis, A/B Testing and SEO Copywriting, and email marketing, Landing Page Optimization, Website Performance, User Behavior analysis.

Karanam is an expert at delivering highly customized research outputs that provide relevant and most current information and insight to support strategic and tactical marketing strategy.

He has successfully built lead generation programmes that aggressively targeted new markets, increasing leads delivery by 67% in under 11 months.

Directed all digital campaigns with annual budget of more than $5M, increasing the digital revenue by 75% with the total revenue of $12M annually while maintaining excellent cost ratio.

 

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