Digital Marketing is an ocean itself. Digital Marketing comes equipped with various domains. The key objective of all the domains of digital marketing is basically to promote the brand name, build its preference and help the brand name to increase sales via various digital marketing techniques.
Digital advertising is leveraging internet technologies for the promotion of your business advertisements to the customers. It is also known as Internet advertising, which simply states advertising via the internet. Digital advertising is delivering promotional advertisements and messages via email, social media networking sites, online advertising on various search engines, banner ads on mobile or Web sites and affiliate marketing programs.
DGM is India’s leading Ad Network, provides absolute online marketing solutions including inventive techniques and impeccable marketing expertise. DGM has backed the experience of over 12 years in providing best online marketing solutions based on the performance, across the globe including destinations UK, India, Australia and Singapore. DGM is a one-stop destination who has been working with blue chip clients all over the world, with more than 12 years of expertise to drive remarkably evident results on the digital medium.
DGM India follows the proprietary technology platform known as; DAST which states dgM Ad Serving Technology. DGM works in combining the just-arrived ad serving technologies with innovative web analytic techniques, in order to maximize the entire advertising revenue of the organization.
DGM India’s digital advertising network has stepped into the world of the digital television ad business, and the news is buzzing on every online platform. Anurag Gupta, founder and managing director of DGM India says,
The launch of smart TVs has allowed viewers to stream content from tablets and smartphones through connected devices such as Chromecast, Roku, Apple TV and Teewe. This provides advertisers with the perfect opportunity to buy sponsorship rights or advertising slots targeting specific audience demographics.
With the grand merger between Manish Vij-owned Vun Network and Harish Bahl’s Smile Group, DGM is now officially owned by SVG Media or Smile Vun Group. The first client of DGM’s new start up is Bharti Airtel Ltd’s direct-to-home (DTH) unit. As stated by Gupta in the interview, DGM will be managing he complete ad business including all sorts of running ads for Airtel DTH, from the advertisements of the home shopping channels such as Star CJ, Naptol, TVC shopping, Homeshop 18 and all other pay per view channels to selling spots on electronic program guides. This latest advertisement network of DGM guarantees to manage 20 per cent to 25 per cent of the entire brand advertising business of Sun Direct.
Digital TV advertising is at a beginning stage in India, whereas if we talk about the West this phenomenon is one of the biggest hits. It was reported by Interactive Advertising Bureau Research, according to the survey conducted recently in the USA, one out of three adults is the owner of a connected Television.
The report, titled The Changing TV Experience: Attitudes and Usage Across Multiple Screens’, also noted that three-quarters of connected TV/device owners stream online video at least once a month.
Coming to the motherland India, the action is prohibited to get launched. The launch of various inventive devices such as Chromecast by Google and Tewee by Bangalore-based startup MangoMan Consumer Electronics Pvt Ltd, etc. are strictly restricted in India.
Though, there are some content master players who backed the opportunity for themselves. In December 2014, ErosNow an online video streaming platform signed a bond with Google, which allowed its viewers to stream the content from their laptop, phones, tablets and their devices to the television via Chromecast device by Google.
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