SEO for Web Designer & Web Developer in 2016: Webinar Recording

Google ever since its inception in 1998 has one thing stable i.e., change. This tech giant changes its search algorithm around 500-600 times per year. While some changes are minor others are major that affects the search results in significant ways. So it is important to have a user-friendly website because if anything is not user-friendly, it is not search friendly. Therefore, web developers and designers should take into consideration this fact that the website should be user friendly in order to be search friendly. Some of the common mistakes done by web developers are:

  1. Flash Pages: This might be a cool thing but it can be a hurdle between search engine and your website.
  2. Too much Flash: Flash is something poorly indexed by the search engines.
  3. Lack of Breadcrumbs: Since breadcrumbs help in easy detection and lack of it causes the website difficult to get crawled. Breadcrumbs increase the user-friendliness of the website.

This concept was taken up during the Webinar on SEO For Web Designer And Web Developer In 2016 by Industry expert Navneet Kaushal, CEO of PageTraffic which is a top ranked SEO company founded in 2002. His years of experience and expertise in establishing PageTraffic as one of the most successful search marketing agencies across the globe has helped in making this session one of a kind helping you to learn about things Web designers and web developers should keep in mind taking into consideration SEO.

Here are some valuable key takeaways from the Webinar:

  1. How you can make your website look great for getting the traffic and the keys to optimizing your site so that it is easy for search engines to crawl.
  2. Gain insights into making Web 3.0 sites SEO Friendly sites that makes it easy for users find and search engines to index it.
  3. Know the ways and techniques on maintaining website functionality and search engine friendliness in the most effective manner.

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Social Selling For Our Community: Webinar Recording

Social media is not just about finding friends, or being social. Social media is now leveraged upon and has become a platform for ‘social selling’. Social selling means developing relationships as a part of the sales process. Using social networking sites like Twitter, Facebook, Pinterest, and LinkedIn for reaching out to their customers and understanding their needs. There are many potential employees, investors, clients, customers, and colleagues just a click away. It depends on you how you build the relationships  and gain trust. This all revolves around social selling.

Nowadays, no business considers social selling as an option rather it is integrated with other business strategies and without any doubt is becoming one of the most powerful strategies. You can sell your ideas, establish credibility, attract talent, win visitors, and secure funding.

This interesting concept was taken up during the webinar on ‘Social Selling For Our Community’ by industry expert Apurva Chamaria, Vice President and head of Global Brand, HCL Technologies, a 7 Billion US dollar Global IT major, who explained what to be done in social selling. Further, Gaurav Kakkar, Digital Marketing Head, HCL, beautifully explained how one can do social selling in best possible manner.

Key Takeaways:

1. Explained the role of Social selling business nowadays. It is not restricted to branding but playing an important role in leading.
2. The ways in which you can target audience on social media portals.
3. Important elements that are essential to boost social selling.
4. Organized and detailed explanation of steps on how can you do social selling effectively. Points like making yourself more searchable, identifying prospects, approaching them, and engaging with them, were explained in massive details.
5. How an individual can have a control on social selling for various purposes like branding, marketing, generation of leads and so on.
6. The challenges a business can face while adopting social selling as a strategy.
7. How one can launch a full-proof social selling program within the organization.

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The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things: Webinar Recording

With each passing day, the technologies are growing and getting better. The future of search is constantly changing with an aim to become more and more user-friendly. We rely on search engines for everything and anything. That’s the reason why we should keep up with changes happening with regard to search engines. The future of search is consumer oriented. The web developers and IT professionals are continuously introducing new and better features like augmented reality, voice search and mobile search for easy search.

This concept was taken up during the webinar on The Future Of Search: Mobile, Augmented Reality, Social, Voice & Internet of Things by industry expert Mandar Marathe, Co-Founder BriefKase Digital Communications. His experience of around 8 years in digital marketing and in-depth knowledge in this field makes this session one of a kind helping you to learn the future of search.

Key takeaways from the Webinar are listed below:

  1. How search engines evolved over time and how it is still evolving to become more user-friendly.
  2. Things Google did to become the best search engine and maintained the same up until now.
  3. Enlightened upon recent updates in search engines like Google Glass, Natural Language Processing, frequent indexing, caffeine update, schema.org, and voice recognition mode.
  4. Points to be considered by SEO Professionals like Semantic Web, Prediction, Indexing and Cross Platform engagements were discussed in an elaborated way.

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Content Marketing in 2016 – Creating and Amplifying “10x Content”: Webinar Recording

Gone are the days when creating and publishing unique content was sufficient. Now, the need of the hour is to think out of the box and beyond the usual ways. ‘The good old unique content’ will not alone serve the purpose. It is important that you know how to create content that is 10 times better than the best content on that topic, in search engine results.

This concept was taken up during the webinar on Content Marketing in 2016 – Creating and Amplifying “10x Content” by industry expert Rohit Uttamchandani, Senior Manager, Social Beat. In this live webinar, attendees not only learnt how to create 10x better content, but also ways they can amplify it most effectively to generate social buzz, build credible backlinks, ace search rankings and drive loads of targeted traffic.

Rohit Uttamchandani is Senior Manager – Digital Marketing at Social Beat, one of South India’s leading digital marketing agencies. He has helped multiple clients across various sectors craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals. He has managed crores of rupees in advertising spends across various digital advertising channels and platforms, delivering stellar results for his clients.

A new technologies evangelist, he is immensely passionate about everything tech and digital and loves sharing his knowledge with anyone who is eager to learn. This, combined with his strong interpersonal skills, helps him make his sessions interactive, informative and fun.

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3 Simple Methods Used In Sourcing Highly Targeted Prospects: Webinar Recording

In this stiff competitive era, it is a challenging task to find the sources for highly targeted prospects. So, to ease the issue, seasoned digital marketer and lead program leader email marketing at Digital Vidya- Nithyanandan Ramakrishna, Senior Marketing Manager, Strategic Outsourcing Services Pvt. Ltd. led a webinar on ‘3 Simple Methods Used In Sourcing Highly Targeted Prospects’ for the community. He emphasized on the fact that instead of finding the database from the vendor, marketers are advised to purchase the data. Moreover, according to him, one of the best platforms to leverage upon is LinkedIn.

Nithyanandan who is familiarized as Nithy has been handling Digital Marketing for almost 8+ years and counting. His inclination towards this subject has been really enthralling. In fact his creative contributions are spread across various industry verticals around the globe.

He live and enjoy living for three little and very powerful words: Work, Learn and Teach, which can be very well witnessed during his sessions. Furthermore, he is an experienced public speaker who is comfortable presenting on a wide range of topics. He even holds a strong track record of producing audio-visual content & presentations, copywriting, managing websites, lead sourcing and email marketing.

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Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media – Webinar Recording

CEO & Founder at AfzalKhan.org, Afzal Khan shares that social media is also referred to as Web 2.0. This is so because this term expresses the association between human interaction and Internet-based groundswell technologies such as mobile and video for instance Facebook, Twitter, YouTube etc. Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’”

Social media has been broadly defined to refer to ‘the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships.’ Thus, in the present day scenario to stay at par with the competing entities, business owners must readily learn to integrate social media practice into business activities as this is the need of the hour.

With a view to lay emphasis on how to boost a brand’s online presence, Entrepreneur & Digital Marketing Consultant, Afzal Khan led a webinar on ‘Learn How To Integrate Social Media Into Business Practice: Boost Your Brand On Social Media’ for the community.

During the webinar, he shared the practical tips and tricks, best practices and marketing tactics especially via trending platform like Twitter using tools like HootSuite etc. so as to create successful social media campaigns for your business or organization. Moreover, he also shared with the community that it is important to frame the business case study to be ready for social media.

All of Afzal’s past experience helped him turn into an Entrepreneur, Digital Marketing Consultant: Certified SEO where he is helping small, medium & large Corporate, Speaker, Authors by offering his SEO, SEM, Social Media, E-commerce SEO, Branding & Online Reputation Management services. Along with this, he is also keen into helping Start-ups.

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Surviving Google : SEO In 2016 – Webinar Recording

The year 2016 will bring along a lot of new learnings and challenges, especially in the field of digital marketing. In such a case, don’t you think one should be prepared to face the challenges by gaining knowledge and expertise on how to survive, specifically any changes in Google SEO in this year?

To throw light upon the art of survival of Google SEO in 2016, industry influencer and highly successful Digital Marketing Manager for large Fortune 500 clients in banking & financial industries, Karanam Srikanth, Head – Digital Marketing Manager, Spectraforce Technologies led a webinar on ‘Surviving Google : SEO In 2016′.

Karanam is renowned for developing and deploying managing digital sales and acquisition programmes that generate revenue and increase brand penetration.

He has exceptional technical abilities, ability to create and execute campaigns that include Search Engine Optimization (SEO), Link Building, Pay Per Click Management, Social Media, Comparison Shopping Engines (CSE), Google Analytics Reporting & Analysis, A/B Testing and SEO Copywriting, and email marketing, Landing Page Optimization, Website Performance, User Behavior analysis.

Karanam is an expert at delivering highly customized research outputs that provide relevant and most current information and insight to support strategic and tactical marketing strategy.

He has successfully built lead generation programmes that aggressively targeted new markets, increasing leads delivery by 67% in under 11 months.

Directed all digital campaigns with annual budget of more than $5M, increasing the digital revenue by 75% with the total revenue of $12M annually while maintaining excellent cost ratio.

 

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How to Create A Data-Driven Content Marketing Engine: Webinar Recording

Wish to learn how to measure the effectiveness of the content that you are building? The webinar on ‘How to create a data-driven content marketing engine’ led by industry leader, Mohit Bhakuni will enlighten you with the information.

Mohit Bhakuni is the founder and CEO of Contify, an intelligent web monitoring platform for businesses to track their competitors, customers, and industry news against event triggers with unmatched relevance. The platform is largely being used to track marketing activities. He has 14 years of experience across media, consulting, and technology. Mohit has spent the last 5 years building and scaling Contify.

The information that he shared majorly focused on the fact that it is essential to discover the idea that the competitors are pondering over. Accordingly, judge what kind of content is working well. Accordingly, distribute the content for large engagement. Digital marketing is acting as an art and not science.

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YouTube Keyword Research Tips That You Have Probably Missed! : Webinar Recording

During a webinar on ‘YouTube Keyword Research Tips That You Have Probably Missed!’, industry leader Akhil Kakroo, Lead- Content Services, TO THE NEW Digital, touched upon the following aspects that enlightened the attendees:

  1. How to plan your keywords for new videos
  2. What are the important guidelines to follow when performing keyword research
  3. Some unconventional but important techniques in keyword analysis
  4. Keyword tools available in market for free or premium
  5. How to check whether the keyword performance and revise them

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Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition: Webinar Recording

To throw light upon how to fetch customers from Online-to-Offline (O2O) mode, a webinar was hosted on the 3 Critical C’s – Content, Conversation and Coordination for both Online and Offline Customer Acquisition.
 
This webinar was hosted by Sujit Thomas Zachariah. He is the founder and CEO of Nifty Window, a leading hyper-local discovery and online-to-offline conversion driving platform for brands with brick & mortar presence. Sujit leads strategy, product management and business partnership efforts at Nifty Windows. Prior to co-founding Nifty Window, he was a Product Director at Yahoo! US, where he led merchant experiences across Yahoo! Small Business and Yahoo! Local. He holds a MBA from Yale University and a Ph.D. in Computer Science and Engineering from State University of New York at Buffalo.
 
He discussed about the implementation aspect of 3C’s by sharing that after the data is put into place a lot of monitoring needs to happen. Data monitoring helps in optimization, products you should / should not carry. Thus, the problem needs to be solved. So, he suggested to build the stack of your own or partner with others for better customer acquisition. 

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