Well, there is hardly any doubt that each and every organization is sniffing for potential customers. With digital channels, the potential customers are turning to online channels in order to research about the products and services before they finally talk to the sales person. According to a study, direct traffic, web referrals, and social engines … Read more
CEO & Founder at AfzalKhan.org, Afzal Khan shares that social media is also referred to as Web 2.0. This is so because this term expresses the association between human interaction and Internet-based groundswell technologies such as mobile and video for instance Facebook, Twitter, YouTube etc. Social media has been broadly defined to refer to ‘the many … Read more
Social Media Marketing or SMM as it is popularly known as is the platform on which social interactions are done. Without social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram etc., life seems incomplete. Also, these aforementioned social media platforms readily enable marketers to perform brand promotion via social media marketing campaigns. … Read more
With the increasing importance of digital marketing in almost every sphere, it has become crucial for marketers and business owners to acquaint themselves with the knowledge of this new form of marketing. However, there are two primary elements or spheres of digital marketing that go hand-in-hand and need to be led utmost emphasis upon. They … Read more
Facebook which is cashed upon as one of the widely used platform for connecting with the masses at large and building the social network has certain plans that will allow businesses to interact with the users consumers via the renowned messaging app service WhatsApp through live chats and alerts. This announcement is amongst the first … Read more
While many people think of social media as a powerful relationship-building tool as it provides brands with an additional opportunity to connect with consumers, it also allows brands to really listen to what their consumers want. Taking advantage of social listening is one of the most effective ways to boost ROI from social media. Probably the … Read more
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