With the concept of inbound marketing increasingly holding a significant position in several campaigns, all the savvy marketers are increasingly on the look out for tools that give them an advantage over the competing firms. Amongst plenty of tools available, it becomes difficult to analyse which one will work the best for you. So, we present the list of top 17 inbound marketing tools for result oriented marketing campaigns.
Tools to Identify Inbound Interest
Hootsuite
Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.
FollowerWonk
Followerwonk is a tool to identify the inbound interest especially on social networking site Twitter.
Google Keyword Suggestion Tool
As the name suggests, Google Keyword Suggestion Tool provides information about most popular keywords used for generating content opportunities.
Facebook Ads
Facebook ads help to get the right set of consumers at the right time through concepts like Facebook Interest Targeting, Facebook Behavioural Targeting, Facebook’s Custom Audience Targeting etc.
Rapportive
By installing Rapportive tool, you can get the access to the information viz. photo, LinkedIn profile, shared connections etc. of a user whose email id is visible in your account.
Conversion Oriented Website & Landing Page Communication Tools
Crazyegg
Crazyegg is a widely used tool that helps in search engine marketing, web analytics as well as inbound marketing.
Visual Website Optimizer
Visual Website Optimizer is world’s easiest A/B testing tool that helps to track visitor’s click behaviour and thus allow you to optimize & personalise your website.
Unbounce
Unbounce is one such inbound marketing tool that allows to create conversion oriented landing pages that are mobile responsive.
Analysis Tools
KISSmetrics
Primarily a web analytics tool, KISSmetrics helps you to leverage inbound marketing effectively.
Mix Panel
This tool helps to analyse consumer behaviour and accordingly strategize inbound marketing techniques.
Marketing Grader
Marketing Grader focuses on social media, blogging, SEO, lead generation and mobile optimization.
Google Analytics
A simple to use and easy to set-up tool, Google Analytics helps to give complete picture of your campaign’s performance thus affecting website traffic and conversion rate.
Leads/Subscriber Nurturing Tools
Customer.io
Cutomer.io enables you to identify audience’s level of unique interaction and accordingly send targeted human messages to the users.
Marketo
Marketo is a website monitoring, tracking and integration tool.
Eloqua
Eloqua is an integrated solution that enables you to build a custom lead database, plan lead generating campaigns and analyse marketing strategy.
Pardot
In collaboration with Salesforce.com, Pardot features certified CRM integrations that allows marketers to increase revenue by generating quality sales.
HubSpot
A focal point for inbound marketing, HubSpot helps to automate content creation, capture and manage leads.
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