Day 1: Google AdWords 101
This workshop will accelerate your ability to manage and optimize campaigns and make better online business decisions.
If you're just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible. This course is ideal for anyone who needs to restructure their campaigns or create them from scratch.
Day 2: Google AdWords 201
Building on the foundation of AdWords 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising. And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your AdWords™ campaigns to truly measure the return on your advertising investment.