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Advanced Program in Digital Marketing

Considering the popularity of our Certification Program in Digital Marketing (CPDM),
we've discontinued this program

About Course

"Advanced Program in Digital Marketing" is a unique Industry linked Digital Marketing Training Program designed by Cardinal Path Training Academy, US & Digital Academy India. This program aims at enabling individuals to gain insights on Google AdWords, which is the most sought after digital advertising & reporting platform globally. This 6 weeks highly interactive and hands-on Google AdWords training focuses on how AdWords works, creating and structuring an AdWords account and campaigns from start to finish. 

This is a perfect program for individuals looking for a career in Digital Marketing or who want to up-skill themselves to be able to switch from non-digital work profiles to Digital Marketing profile.

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Course Overview

Module 2: Google AdWords 102: Display Marketing

Building on the foundation of AdWords 101, this program expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising.

And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. 

  • Use tools such as the Google Display Planner to find display opportunities and Ad Gallery to create banner ads on the go. 
  • Connect with your audience on millions of websites using image, and rich media display ad formats
  • Use tools like the Google Ad Planner, the Placement Targeting Tool & Contextual Targeting Tool to find display opportunities
  • Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher

Module 4: Google AdWords 202 - Mobile Advertising & Enhanced Search Marketing

  • Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users
  • Expand and refine keyword lists and continually optimize bidding strategies
  • Extending your text ads with Location, Call, Sitelink, Mobile App and Review extensions
  • Diagnose problems and find areas for improvement

Module 6Google AdWords 302 - Beyond AdWords 

  • How to Manage your Account with AdWords Editor
  • Quizzes and real-world examples using live accounts help make the learning tangible
  • Advanced Optimization Tips & Tricks
  • Integrating Google Local Business Listing / Maps with Google AdWords.
  • Selling Google AdWords to Businesses & Agencies
  • Integrating Google AdWords & Facebook Remarketing Campaigns.
  • Integrating Google Analytics & Google Webmaster Tools
  • Expert Bing Advertising 

Objectives & Outcomes

Advanced Program in Digital Marketing is intended to help you create, manage, and maximize the return on your investment from AdWords™. Our trainers are all active practitioners of Search Engine Marketing (SEM) management on a daily basis. In this live setting, interaction, questions and engagement with our expert trainers is actively encouraged. You'll not only get access to AdWords™ case studies and sales pitch techniques, but also learn to accelerate the performance of your online marketing initiatives.

  • Learn how to setup and improve your campaigns to increase conversions
  • Get the best, most accurate and up-to-date training and tips available
  • Learn directly from a Google AdWords Certified Partner
  • Understand and apply best practices to campaign management and optimisation
  • Google selects Digital Academy to train their partners - so should you!
  • Learning about "Remarketing" the most sort after featurs in Google AdWords.
  • Youtube Advertising & Video Marketing using Google AdWords Interface.
  • Selling & Representing Google AdWords to Businesses. 

  • Google AdWords Certified Professional: Upon taking Google AdWords Exam & passing with the required percentage.
  • Participation Certificate (By Cardinal Path & Digital Academy)Upon successfully completing 6 Weeks of initial training program.

Who Should Attend this Course?

 Advanced Program in Digital Marketing is ideal for:

  • Individuals who wish to learn and deepen basic knowledge of online marketing
  • Small Business (Entrepreneurs) who manage their own advertising campaigns
  • Marketing Professionals who wish to contribute in developing their brand’s online marketing strategy
  • Search Engine Marketing (SEM) Professionals who wish to learn how to optimize their online campaigns for maximum returns on investment.
  • Budding Marketers/Students aiming to obtain the coveted Google AdWords™ Professional (GAP) certification.
  • Digital Agencies or Compaies who have teams working on AdWords platform & want to upskill their teams with latest AdWords changes. 

FREQUENTLY ASKED QUESTIONS (FAQ)

1. What are the Training Delivery Methods?
Weekday or Weekend Instructor-Led Online
We use world’s best online training software to conduct highly interactive online instructor led training. This option is ideal for busy working professionals/entrepreneurs based in any part of the world. The only pre-requisite being a reliable internet connection. 

2. How do I enrol?
You can submit your booking online or via email. If you would like to discuss your application or have any questions, please fill up the query form. We’ll be happy to help!

3. When is the closing date for applications?
We would require your application form and complete payment minimum 1 week prior to the course commencement dates.

4. Can I pay in installments?
Unfortunately there is no provision to pay in installments. You can pay via Digital Academy's Online Payment Method using your credit card, this would give you the flexibility to settle your payment with the bank later. 

5. Will everyone get Google (GCP) Certificate? 
One will have to take Google Certified Professional Exam. There are 3 Exams out of which one has to pass in 2 exams to be eligible for GCP certificate. This exam is conducted online by Google but Digital Academy would assist you in facilitating the exam process. Once you pass the exam, the certificate would be generated immediately online. 

6. Do you provide any placement support?
Digital Academy is known for its training delivery & the quality of content delivered. We are not a placement agency. Though we provide some assistance (guidance)  to our participants but i
t would be wrong at our part to commit any placement or job guarantee. 

7. Will I be given any Live Project to work on?
Yes, we follow a unique training methodology wherein we empower participants through Live Projects, Case Studies & Practical Examples. 

8. What will happen once the course is completed?
We provide continued learning platform to all our participants: 

9. Should I bring my laptop for the workshop?
Yes, please bring a laptop to your classes so you can follow along on your own AdWords and Analytics account on some of the demonstrations. Power outlets will be available.

10. Is there anything I need to do to prepare for my class(es)?
In order to get the most out of your class(es), we recommend you spend a little time familiarizing yourself with the AdWords and Analytics interface. Please ensure you have Admin access to an AdWords account. If you don't have one yet, you can easily set one up to use for your class navigation. You also should also have AdWords Editor installed.

11. Will I be Google certified after the class? Will I write the exam during the class?
Our courses are intended to give you the foundation to become an Analytics or AdWords Ninja! They are designed to give you enough knowledge, with expert Instructors that you will be able to use the tools and write the exams. 

12. We do provide Certificates of Participation, co-signed by Digital Academy and Cardinal Path at the end of your training days.
If you did not find your question answered in the FAQ list above, please don't hesitate to contact us at: contact@digitalacademyindia.com and we will respond within one business day.