Attend FREE Webinar on Digital Marketing for Career & Business Growth
  • Home
  • Digital Marketing Certification Course: CPDM

Digital Marketing Certification Course: CPDM

About Course

Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth.  As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. 
 
We have designed the 'Certification Program in Digital Marketing’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills. 
 
Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!
Apply Now

Course Overview

This Digital Marketing Course is broken down into manageable modules, most of which include either exercises or case studies for you to work through.
 
Module 1: Search Engine Marketing (SEM)
- Google AdWords
- Digital Display Advertising
- Remarketing Campaigns 
- Cross Device Marketing

Module 2: Social Media Marketing (SMM)
- Effective Social Media Strategy 
- Paid Campaigns on Social Media Platforms
- Measuring RoI on Social Media 

Module 3: Search Engine Optimization (SEO)
- keyword search and on page optimization
- Off page SEO and Link Building
- SEO audit and measurement tracking

Module 4: Email Marketing
- Effective Email Design and Functionality
- Customer acquisition strategies
- Email Marketing Analytics

Module 5: Web Analytics
- Understanding Data than Matters
- Setting up Google Analytics 
- Understanding user data
 
Module 6: Integrated Digital Marketing Communications (IMC)
- Creating effective pitch for High Value Clients
 
download-brochure

Objectives & Outcomes

This Digital Marketing Certification Course is designed to provide a deeper understanding about the best practices in Digital Marketing. Each class is kept short for easy digestible learning and intended to provide the “What, Why & How” behind each element of Digital Marketing.

  • Curriculum designed by Digital Marketing Thought Leaders 
  • Program Chair: Gaurav Oberoi - Regional Trainer & Speaker, Google Partner Academy
  • Learn by doing: An opportunity to work on a Live Project of your choice
  • Lifetime Membership to access the recent recordings of the sessions
  • Choose from two training delivery method options:
  • Weekday or Weekend Online Instructor-led Training
  • In Company on Demand

download-brochure

Choose a batch that suits you.

We have 2 upcoming online course(s).

  • Online
    Mar 25, 2017 (Onward)
    INR 34,900
    INR 57,000
    1. Saturday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

    Venue: Online

    2. Instructor Led Online Training Session.
    3. Highly Interactive, Live Case Study Based Agenda.
    4. Participation Certificate upon Completing 54 Hours of Training Sessions.
    5. Group Discount (3 or More Bookings): 10% off
  • Online
    Mar 26, 2017 (Onward)
    INR 34,900
    INR 57,000
    1. Sunday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

    Venue: Online

    2. Instructor Led Online Training Session.
    3. Highly Interactive, Live Case Study Based Agenda.
    4. Participation Certificate upon Completing 54 Hours of Training Sessions.
    5. Group Discount (3 or More Bookings): 10% off

Who Should Attend this Course?

Digital Marketing Certification Program is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

This digital marketing course is strongly recommended for:

  • Marketing & Advertising Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Digital Marketers who want to fast-track their career and intensify their domain knowledge.
  • Small & Medium business owners (Entrepreneurs) who need to maximize online channels for growing their business.
  • Technology / IT Professionals who are client facing & are required to pitch Digital Marketing Solutions to their customers.
  • Government Service Professionals or Ministries who want to be up-to-date with the changing trends & form strategies in-tune with changing times.
  • Students who want to upskill in Digital Marketing to explore a wide range of career opportunities.

FREQUENTLY ASKED QUESTIONS (FAQs)

1. What are the Training Delivery Methods?

The Certification Program in Digital Marketing is available to study in two different formats, as follows:

Weekday or Weekend Instructor-Led Online

We use world’s best online training software to conduct highly interactive online instructor led training. This option is ideal for busy working professionals/entrepreneurs based in any part of the world. The only pre-requisite being a reliable internet connection. This intensive and engaging training methodology for CPDM is tailored to the needs of working professionals/entrepreneurs.

On-Demand In Company Workshops

We can deliver our Certification Program in Digital Marketing to your business and tailor it to the skills and prior experience of your staff. You choose the date, time and modules to be trained on.

2. How do I enrol?

Click on the “Apply Now” link. Following which our counselors will get in touch with you and take you through the application process step-by-step.

If you have any queries, you can write to hello@digitalacademyindia.com

3. When is the closing date for applications?

We would require the duly completed application form and course fee prior to the course commencement dates.

4. What are the Payment Options?

You can chose any of the following payment methods:

Online payments via PayU:

  • We accept all Credit Cards/Debit Cards (Visa/Mastercard)
  • 33+ Net Banking Options
  • EMI Options from Citibank, HDFC, ICICI, Axis etc.

Cheque/DD:

Please draw cheque/DD in favor of Digital Academy India Pvt. Ltd. and courier it to our corporate office:

Digital Academy India (P) Ltd
1002, 10th Floor,Tower-1, Pearls Omaxe Building,
Netaji Subhash Place, Pitampura, New Delhi – 110034

Cash: We also accept Cash Payments

5. Will I get Google (GCP) Certified after completing this course?

To be a Google Certified Professional (GCP), you will have to attempt and pass the GCP Exam. There are 3 Exams out of which you have to pass in 2 exams to get the GCP certificate. This exam is administered online by Google.

Digital Academy would assist you in preparing for the examination. Once you pass the exam, the certificate would be issued online immediately.

6. Do you provide any placement support?

Digital Academy is recognized for its quality training and project based teaching approach. We often get emails from our industry friends seeking trained resources for their teams. While we surely recommend our students for good job opportunities we come across, we can never guarantee a placement because it’s completely dependent on the candidate fitment in the job.

7. Will I be given any Live Project to work on?

Yes, we follow a unique training methodology wherein we encourage students to apply all that they learn in the class on a live project of their choice. We also use practical demonstrations, case studies and industry best practices in our trainings.

8. What all is included in this digital marketing course fee?

The course fee includes 70 Hours (20 weeks) of instructor-led training and an access to all course materials and resources for further knowledge enhancement.

We also provide continued learning platform to all our participants:

- Lifetime Membership to access the recent recordings of the sessions

- Lifetime Alumni Membership, an opportunity to be a part of Networking Events & industry discussions.

For Registrations,  email us at hello@digitalacademyindia.com or Call us at +91-80100-33033

Testimonials

arushi saxena

Taking this course not only aided my knowledge on a high growth industry, but has also encouraged me to become an Entrepreneur and start up my own online portal to sell women accessories. Can't Thank DAI Enough!

- Arushi Saxena, HCL Technologies

vaibhav-sharma

"Getting exposure in this field has helped me a lot to understand Digital as a medium and opened numerous opportunities for a bright future. Thank you Digital Academy!"

- Vaibhav Sharma, Isobar India

Apply Now download-brochure