Digital-Marketing-Jobs-for-Freshers

Digital Marketing Jobs for Freshers: Exciting Career Opportunities

The digital revolution which was driven by the rollout of 4G, reducing data costs, increasing smartphone penetration and increasing time spent on mobile phones, has ensured that the scope of digital marketing jobs for freshers will also grow at a faster over the next three years.

According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. With this rate of increase digital marketing has become the new arena for digital marketing jobs for freshers to grow and explore all the exciting digital marketing career opportunities presented to them.

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Introduction to Digital Marketing

Digital marketing is not very different from traditional marketing: you’ve got a product that you need to sell, and look for ways to engage with customers to build brand awareness and eventually ‘close’ a sale. It is the marketing of products or services using digital technologies mainly on the internet which attention paid to mobile phones, display advertising and any other important medium.

The increasing penetration of digital media among the Indian audience is helping create huge opportunities for marketers to reach out to untapped audiences in new and innovative ways. The Digital advertising growth that has been witnessed in the past 2 years is

* 2017: Rs 8,202 crore

* 2018F: Rs 10,851 crore

* 2019F: Rs 14,354 crore

* 2020F: Rs 18,986 crore

With this data, we can be sure that digital marketing job opportunities have tremendously improved and increased the scope of digital marketing jobs for freshers.

Digital Marketing Job Opportunities

There are various opportunities for digital marketing fresher jobs in the market. Depending on your preference one can opt for full time or – digital marketing freelance jobs for freshers are also available. We shall be discussing both here.

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Types of Digital Marketing Fresher Jobs: Full time

1. Social Media Manager

Social Media Manager is one of the most popular digital marketing jobs for freshers. A Social Media Manager is responsible for managing all the social media platforms of any agency. Thus a sound and deep knowledge of the working of each social media platform is necessary. It can be a dream job for freshers who live and die over social media apps or technology.

The social media manager job aims for one to manage the content being posted, the time it is being posted and spreading the content through social media channels and run ads and campaigns to promote the same. While posting on social media platforms can be easily done running the paid ad campaigns requires your analytical skills and expertise as you have to make sure that you are targeting the correct audience and your content is catchy enough for one to click on your ads. This expertise and knowledge are only developed through experience and work.

The Job Responsibilities of a social media manager are:

  • Building and executing social media strategies through competitive and audience research that builds meaningful connections and encourages community members to take action
  • Setting up and optimizing the company pages on each social media platform
  • Set up and optimize company pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then promoting the company page.
  • within each platform to increase the visibility of company’s social content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skill set required:

  •         Marketing Basics
  •         In-Depth Understanding of Social Networks
  •         Copywriting Skills
  •         Basic Graphic Design Skills
  •         Analytics Skills

2. Search Engine Specialist

In the digital marketing freshers, job Search engine marketing is one of the most important aspects. . Search engine marketing is a broad term which defines marketing via the search engines. As Google is the biggest search engine, therefore, the search engine marketing almost always only refers to marketing via Google AdWords. The target of a search engine marketer is to bring a number of leads and clicks based on the target by the given marketing budget. The work is mainly concentrated on analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Depending on your qualification and the courses you have opted for various job opportunities for freshers are available like  SEO Trainee, SEO Analyst, SEO Strategist, SEO Trainer, SEO Consultant Etc. This is one of the highly paid digital marketing jobs for freshers.

Job Responsibilities of Search Engine Specialist:

  • Optimizing the copy and landing pages of the websites for search engine optimization
  • Performing ongoing keyword research along with the expansion of the keyword opportunities in order to make the post more visible.
  • For organic SEO success Research and implement the  content by analyzing competitor advertising links
  • In order to achieve maximum ROI in paid search campaigns, the SE expert executes tests, collects and analyzes data and results. Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Link builds a strategy to be incorporated in order to ensure the best SEO practices are being used.
  • SEO content formation by working with editorial and marketing teams
  • TO improve the SEO position of the target keywords recommend any necessary changes to website architecture, content, linking.

Job Skills:

  •         Understanding of Search Engine Optimization
  •         Searching for a relevant keyword
  •         Good analytical skills

3. Content Specialist

Content marketing [art of digital marketing is looked after by the content strategist. This will include managing blogs, copywriting, writing captions, ebook publication, guest blogging and many more. This can be one of the best digital marketing jobs for freshers who have a flair in writing.

Job responsibilities of a content specialist are:

  • Writing content on the web for blogs, articles, advertising, brochures etc.
  • Creating social media content with the help of the graphics team.
  • Writing blogs based on research on 3rd party sites
  • Report on institutional events and stories, for use website and other media.
  • Update the information on the website related to programs, events, prospective audience.
  • Identify, develop and manage creative content.

Skills required:

  •         Good writing and communication skills
  •         Understanding of the industry
  •         Incorporating keywords in the article
  •         Write good catchy lines for ads

4. Digital Marketing Manager

For the digital marketing jobs for freshers in various agencies, the digital marketing manager is the heart of the industry that is responsible for managing everything related to digital marketing like content, SEO, ads, campaigns etc. All the other manager report to the digital marketing manager. Thus this digital marketing job opportunity is very helpful to the freshers.

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Job Responsibilities of a Digital Marketing Manager are:

  • Planning the work of the agency including Web, SEO/SEM, email, social media and display advertising campaigns against the target set.
  • Maintain and analyze the social media presence and digital marketing campaigns.
  • Design, maintain and strategies social media presence
  • Design, build and maintain our social media presence keeping in mind the latest trends of the market.
  • Analyze and evaluate the emerging technologies and provide a plan of action for their implementation.

Skills required:

  •         Good managerial skills
  •         Team Player and team Leader
  •         Sound knowledge of the industry
  •         Fast learning instincts
  •         Good implementation techniques.

5. Inbound Marketing Executive

This job calls for the role of a magnet. The Inbound Marketing Executive ensures in drawing the relevant audience to the content or website through the help of SEO experts, Graphic designers and email marketer. It calls for strategizing the ad campaigns and analyzing the results for future improvement and optimizing advertisement optimization.

An Inbound marketer is supposed to create a strategy for attracting customers. The inbound manager makes a plan of action which has to be put into life by the content manager and graphic designer.

Job Responsibilities of inbound marketer are:

  • Work as a team to develop strategies through  Search campaign generation/implementation
  • Content strategy and execution through Keyword research, development & analysis
  • Is the  trusted marketing advisor to each of your customers
  • to increase ROI and drive incremental volume Actively test and analyze data, content and landing pages
  • Maintain a revenue base by managing account retention and renewal

6. Email Marketing Executive

In this digital age email is the best way of engaging with your audience and promote your brand or service with maximum visibility. Emails play a big role in describing and building a business brand identity. It is one of the best digital marketing jobs for freshers.

Job responsibilities of an email marketing executive are:

  • Promoted products and services through  email marketing campaigns
  • Ensure that the emails are sent in proper template and in a  way that is conveyed clearly and easily by Proofreading emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • To make the messages more engaging include specific graphics, incentives, and detailed descriptions.
  • Ensuring and sending mobile-friendly messages.
  • Ensure messages are mobile-friendly and strategies creation of a database of the interest and customers

Skills required:

  •         Data Administration and Analytics
  •         Copywriting skills
  •         Marketing skills
  •         Research skills
  •         Technical Skills (HTML, CSS)
  •         Quality Management
  •         Project Management
  •         Problem-solving skills

  7. Campaign Executive/Specialist

One of the most important digital marketing jobs for freshers. As the name suggests this position is to the manager and ensure delivery of campaigns in order to engage the customers to shop the product.

Job responsibilities of a campaign Executive are:

  • Maintain a cordial relationship with the customers and provide them with the optimal services.
  • Design and manager campaigns keeping in mind the need of the client and the psyche of the customers.
  • Supervise and ensure the effective implementation of marketing campaigns and make any changes or modifications in the campaign as and when required.
  • Analyze the running campaigns and ensure the objectives are achieved.
  • Maintain all data and update management systems about the various campaigns.
  • Assist campaign manager to deliver marketing data and provide support to all campaign planning and marketing campaigns.
  • Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.

Skills required:

  •         Project management
  •         Good understanding of the ads and campaigns
  •         Good understanding of the social media platforms to design the campaigns
  •         Research skills
  •         Management skills
  • Decision-making ability

8. Web Analyst Expert

In a digital marketing agency, various data is collected from the clients, ad campaigns, social media and other sources. Analyzing this data to strategize a good plan for the future of the agency is the digital marketing job opportunity that is available for a web analyst. Different analyst jobs available are Google Analytics Manager, Google Analytics Implementer, Google Analytics Reporter, Google Analytics Analyst, Data Analyst, Business Analytic and Predictive Analytics. One of the highest in demand digital marketing jobs for freshers.

Job Responsibilities of a web analyst are:

  • Plan, develop and manage web and mobile campaign and channel their tracking.
  • Communicate with the marketing department about the analysis from campaigns. And form a report of the same.
  • Monitor performance trends with channel managers.
  • Enlist the  most important KPIs to track
  • Plan KPIs based on the customer experience
  • Collaborate with sales and marketing teams
  • Work with the technical team to establish best practices for testing software.

Skills required:

  • Research and knowledge of web analytics
  • Strong quantitative analytical skills
  • Management skills
  • Good understanding of the Google analytics
  • critical thinker and problem-solving skills
  • Ability to collaborate with both technical and non-technical teams

Digital Marketing Freelance Jobs for Freshers

The Digital Marketing jobs for freshers has also developed the culture of freelance on a massive level. A freelancer is a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more.

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Types of digital marketing freelance jobs for freshers

1. Blogger

An online writer who can maintain an online journal called blog is known as bloggers. These blogs can be shared among people who post their entries about various topics. Some blogs are written only with the passion for writing whereas some are written for earning money.

Job Responsibilities of a blogger:

  • Writing fiction or nonfiction articles or blogs.
  • Conducting research about the topic to be written in order to obtain factual information and authentic detail
  • Choose a subject matter that is in trend and also is of interest to the readers.
  • Work with various editors and clients to get the blog published.
  • Managing your blog by taking care of your customers through managing the blogging community and answering to the comments.
  • SEO implementation for both the blogs being posted and the website.
  • Handle all the social media activities as it can bring a lot of traffic.
  • Maintain the blog design and structure by the use of various plugins.
  • To understand how the blog is doing by the use of analytical tools.
  • Manage all the guest posting requests on own blog or someone else’s blog.

Skills required:

  •         Passion for writing
  •         Good analytical tools
  •         Updated of the latest trend
  •         Understanding of the blog and plugins

2. Copywriter

For any agency, all the content written on their emails, ads, brochures, the catalogue is the work of a copywriter. It is a good job that can be done on a freelance basis.

Job Responsibilities of a copywriter:

  •         Writing clear, concise and grammatically correct copy
  •         Driving the creation of original concepts that result in effective and compelling communication
  •         Understanding different language styles that appeal to various target markets
  •         Developing and maintaining a clear and consistent brand voice
  •         Experience with web markup language and search engine optimization
  •         Familiarity with commonly used style guides
  •         Excellent interpersonal and communication skills
  •         Self-motivated and organized

3. Graphics Designer

A graphic designer is responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites.

Job responsibilities of a Graphics Designer:

  • Understanding the with clients requirements and budget
  • Managing the client proposals from typesetting through to design, print and production
  • Briefing the clients about the design style, format, print production and timescales
  • Determining all the requirements for the designing including size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of the graphic agreed upon and getting confirmation on the same.
  • Reviewing and suggest any improvements in the final layouts if required.

Skills required:

  • Creative skills
  • Designing
  • Use of various tools like Photoshop and Canva
  • Good managerial skills
  • Team Player

With digital marketing job opportunities for freshers increasing at such a  rate it is the new trendsetter and will see a huge hike in its development in the coming times. As digitization is continuing at such a rapid pace, employers on a global scale are on the lookout for skilled employees who can fill the skills gaps in their organizations and drive their business objectives such as leads, revenue, and brand awareness.

With knowledge of digital marketing fresher jobs, one can actually future proof their career and enjoy a great career with a competitive salary.

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The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pasing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed providing easy service to residents the scope of digital marketing in India can actually be easily understood.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.

Conclusion

The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing. With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently . For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

 

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

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How to Write an Article_

How to Write an Article? A – Z Guidelines for New Bloggers

“Content is the King!” is a famous quote in the digital marketing landscape. Is that why you want to learn about “How to Write an Article” for your blog?

A blog is the central element of a content marketing strategy. It helps in building relationships with the readers by providing them with information that they are looking for.

With the spread of Content Marketing, the importance of blogging has also increased. For almost anything, we, as users take help from online content which is primarily in the form of blogs. This, in turn, means traffic for the website, which means a greater audience to pitch to.

Are you inspired by blogging opportunities?

Do you want to know how to write an article that gets you thousands of visits?

Yes?

Great!

There are a number of essential elements that should be taken into consideration while writing an article for online websites. In this guide, we will bring all these elements into the limelight and will make it sure that you write an article with utmost precision.

So, get ready to start your journey to write an amazing article.

Element #1 to Writing an Amazing Article: Keyword Research

Performing basic keyword research is a critical action that needs should be the first step of writing an article for the web world. This is done to attract the audience you wish to target, and also to grab a higher rank in the Search Engine Results Page.

Keyword Research is one of the main Search Engine Optimization activities which helps you to identify the search terms that users would type to get information.

Keyword Research can be done through different methods. With the help of keyword research, you can easily find popular search terms of your niche and include in your blog post.

Step 1 – Go to Ubersuggest. This is a free keyword research tool that gives multiple keyword suggestions.

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Step 2 – Type your keyword, enter your language & country and press enter.

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A dashboard like this will appear before you and will give you important stats on the Search Volume, SEO Difficulty, Paid Difficulty & CPC.

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When you scroll down the page, you’ll find more keyword ideas.

Step 3 – By clicking on “View All Keyword Ideas” you can get access to more similar keywords, which you can copy to clipboard or can export to CSV.

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Step 4: Choose a Keyword that has high search volume but a lower SEO difficulty.

Now, you have chosen the keyword that you will target. And this keyword will be the key to having your article get more visitors.

Element #2 to Cracking the Article Writing Code: Crafting a Catchy Headline

It is a widely known fact that the internet has become highly cluttered and almost everyone is making its way towards it. Irrespective of how resourceful and informative is the article that you have written, if it doesn’t have an irresistible title, it won’t even get read.

According to CopyBlogger, 8 out of 10 people read your headline while only 2 out of 10 people look forward to reading the post. Thus to make sure that your blog post gets enough views and visibility, you have to make sure to write a headline that has the potential to grab the attention of the user in the first shot.

Writing great content surely takes some time and effort. Merely compromising on the headline is not at all a good choice.

So, want to become a pro in headline writing?

Awesome.

Follow these rules to write exciting headlines:

Headlines

Rule No 1 – Write Multiple Headlines For Your Article

Write at least 5 headlines before you begin with your article and then pick the best one. A majority of professional bloggers recommend doing this.

You should spend the same time working on the blog titles as much as you spend on the blog. Brainstorm multiple headlines, write them down and see which one has the potential to entice readers. You can also share the blog titles with your friends and colleagues to get their feedback.

Rule No 2 – Stay Accurate

Accuracy is essential when you are writing a title for your blog post because it clearly defines what your blog post is all about and also sets clear expectations amongst your readers.

Rule No 3 – Keep it Short

Do not stretch the title of your article to an extent where your readers lose interest in reading. Keep the title short, concise and to the point without beating around the bush.

Blog posts with lengthy titles fail to engage the audience. Try to keep the word count of your title between 6 – 8 words as headlines with these many words tend to have a higher Click Through Rate.

Rule No 4 – Remember the Interrogative Words

How, Who, What, When, Why, When and Why are interrogative words that lead to high levels of user engagement. A majority of people look for information online and these words are capable of evoking the curiosity of the readers.

Rule No 5 – Address Readers in 2nd Person

Well, this is quite important. You should always write the headline of your post in the second person. The reason for this that the second person pulls the reader into action. It enables the reader to experience as the blog was written specifically for them.

Rule No 6 – Ask Questions

Frame the headline of your article in the form of a question. The purpose of the headline is to convince users to click on the link to further read the blog. Questions are like an invitation. They immediately draw the attention of the user.

Rule No 7 – Keep the Title Relevant

This is one of the most important rules to follow. Just for the sake of creating an irresistible headline, do not get off the track. Ensure to write a relevant title for your write-up.

Rule No 8 – Use Power Words

Power words trigger psychological and emotional pain points of the readers. They are highly persuasive in nature and grabs the attention of the readers in the first shot. Some examples of Power Words are Awesome, Incredible, Great, Instantly, Free, New etc.

Rule No 9 – Use Numbers

Just like humans are attracted towards contrasting colours, in the same way, humans are attracted towards numbers as well. Using a number in your headline will eventually make your blog post stand out in the crowd.

Element #3 to Writing and Irresistible Article; A Capturing Introduction

Intro

So, by now you must have got an idea on how to write irresistible headlines for your articles. Next what comes is the introduction.

The introduction of your article is no less than an elevator pitch. The purpose of the introduction is to hook the readers, keep them engaged and persuade them to read until the end.

The introduction should complement the headline. It should briefly explain what the post is all about and why readers should go ahead & read it completely.

Follow these rules to write an attention-grabbing introduction:

Rule No 1 – Open With A Question

As mentioned earlier, questions invoke the curiosity of the readers. Unanswered questions create an informational gap. This creates curiosity amongst the readers. As a result of this, they go ahead and read the article completely.

Write a question about what your readers might want an answer for. Furthermore, questions create an emotional bond between you and your readers that they can’t ignore.

Rule No 2 – Keep It Short

Remember, the main objective of the introduction is to create interest so that the readers read the whole blog. Lengthy introductions tend to decrease the level of interest amongst the readers and they generally bounce back.  Thus, make your introduction, short and crisp.

Rule No 3 – Use Quotes

Using quotes in the introduction is a great way to make your introductions more exciting and appealing. Quotes written by well-known authors are authoritative in nature and increases the reader’s trust.

Rule No 4 – Include Facts

Statistics and facts increase the value and also boosts credibility. Statistics and facts highlight your article & attract more readers. Facts and statistics are also the best way to prove results. You can either your own statistics and facts, but in case you are facts and statistics from other sources, ensure to give proper credit to the source.

Rule No 5 – Offer “Why” The Readers Should Read Your Blog

Does your blog post impart any valuable information? Does it connect with the pain points of the readers? Is your blog post worth reading? This is your “Why”.

After your reader is convinced by your irresistible headline, they look forward to the introduction to see if the blog post actually provides any value or not. You have to offer a compelling reason to the readers why they should go ahead and devote their precious time in reading the blog post.

Element #4 on How to Write an Article; A Perfect Body

Article writing tips

Now comes the main part of your article – the body. After all, you’ve put in a lot of effort in writing an irresistible headline and an amazing introduction to make sure that the readers read your article.

The structuring of your article should be such that it should make it more appealing to read and eye-pleasing.

Follow these rules to write an appealing body for the article:

Rule No 1 – Use 3-4 Sentences in a Paragraph

Write short and concise paragraphs. Do not make the body looks like a thick piece of text without any white space. It is often recommended to write short paragraphs to maintain the interest of the readers. Also, the readers tend to retain information that is presented to them in shorter paragraphs.

Rule No 2 – Use Subheadings

Subheadings are the pillars of writing. They divide your write-up into important sectors so that the user does not lose interest and keep on reading the blog. Subheadings make the articles easy to read and retain.

Rule No 3 – Use Bullets

Bullets are one of the most effective forms to present information as they are easy to scan. They prevent readers from bouncing back and keeps them intact with the blog. By eliminating unnecessary words, bullet points improve the readability as well.

Rule No 4 – Avoid Using Many Links

Using links in your writing is a good internet etiquette. It makes it easier for readers to know more about the information that you are talking about. On the other hand, putting too many links on your blog post can have an adverse impact on you.

It gives an impression that you yourself have not put enough information in your blog post and so are linking to other blogs.

Rule No 5 – Use Images Effectively

To break up the text or monotony in reading, you should use images in your blog post. There is an age old saying that “A picture speaks a thousand words” and so you can use this saying for your benefit. You can use images in the form of pictures, charts, infographic, screenshots etc.

Element #5 of How to Write an Article; A Motivating Conclusion

Conclusion

Now that you have sparked the interest of your reader with an irresistible headline, attention-grabbing introduction and an amazing body, it is now time to end or conclude the article with something motivating.

A strong conclusion leaves an impression on your readers and encourages them to read more content on your website. Thus, you have to ensure to write an enticing conclusion.

Do not underestimate the power of conclusion because if your conclusion is not up to the mark, your whole blog can easily fall off. The conclusion provides you with the best opportunity to increase further engagement with your target audience.

Here are some rules to end your content piece in a powerful way:

Rule No 1 – Summarize the Key Points

Write a short recap of all the important points that were covered. This allows you to reinforce your message and makes it easy for the readers to retain information.

Rule No 2 – Make it Short

Don’t forget that is the conclusion and not the body. Keep it short and avoid adding any new information.

Rule No 3 – Ask a Question

In order to get more comments, try to end with a question. Again, do not ask too many questions. This might confuse your readers & they might leave without taking the required action.

Rule No 4 – End it with a Motivational Quote

Motivational quotes have a long-lasting & positive impact on the reader’s mind.

Final Thoughts

Ensure to have an attention-grabbing headline & introduction along with an informative body. Don’t forget to include images wherever necessary and use subheadings. Lastly, end your conclusion with an enticing conclusion that leaves an impact on the readers.

Article Writing can be really fun and profitable if you follow the right guidelines and tips. Knowing how to write an article for the web is important to reap benefits.

Over to you!

Looking to get in-depth knowledge about content marketing? Join Digital Vidya’s Certified Digital Marketing Course and elevate your career.

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Social-Media-Do's-&-Don'ts

Social Media Do’s and Don’ts that Businesses Should Follow

With the booming prevalence of Social Media, it has become inevitable to know about all the Social Media Do’s and Don’ts.

Frankly speaking, there is no denying the fact that we are living in the era of technology and social media has become an essential part of our lives.

Missing your dear ones? Jump on to social media to catch them there. Going out at dinner? Post about it on social media and let everyone know. Got an increment? Share your moments with your loved ones on social media. Want to enhance your business? Take the help of social media to reach a wide number of audiences.

By all of these, what we want to convey here is that our life is completely surrounded by social media knowingly or unknowingly.

As per stats, internet has around 4.2 billion users and amongst those, around 3.397 billion are the active Social Media Users.

Since social media has become an important part of our lives it is necessary for us to understand the major social media Do’s and Don’ts and through this article, we will let you know what are the essential social media do’s and don’ts.

Why Learn Social Media Do’s and Don’ts

Your social media profile speaks a lot about your overall personality and that is why recruiters go through your social media profile to know more about your personality. That is why you must maintain your social media account in such a way that it can fetch you good returns.

If you are looking to promote your business on social media then also you will have to keep do’s and don’ts of social media etiquette in mind while operating your social media account.

There are a number of things that people are doing wrong on social media but they are unaware of that and you need to restrain yourself from that. So stick here and we will let you know what are the major do’s and don’ts of social media for business that can become boon and curse for your business.

Do’s and Don’ts of Social Media Etiquette

To learn do’s and don’ts in social media, you need to divide the article into two different sections.

First of all, you need to check out the major social media Do’s and then in the second section, you need to find out Social Media Don’ts. So let us start deciphering the Social Media Dos-

Part 1 – Social Media Do’s For Businesses

1. Consistency Is The Key

You might be using your social media account to promote your business by posting a number of relevant contents.

Here you have got to understand two things; the first one is that you will have to keep your users engaged in your social media profile by being consistent with your social media activity.

The second thing is that you will have to make sure that you are posting the relevant contents only. In name of consistency do not post anything rather stick to your goal.

Image result for Social Media Do's

While you are aiming to promote your business through social media you want your users to stay connected with your page and posting relevant contents regularly is really important.

Suppose if you are selling a sports product, let’s say a football then you will have to consistently post contents related to football as a sport, football as a sports product and so on. Make people read your contents, prove them your genuineness.

If you are not regular with your posts they won’t find you credible. This topic is really important and that is why it is in our list of social media do’s and don’ts guide.

2. Be Connective

In the context of social media do’s and don’ts it is among the most important ones. You need to make sure that you are making enough efforts to strengthen your existing relationships and at the same time, you are also building new connections.

In order to do so, you must know how to have an engaging conversation. You must use your social media profile to engage with different users and develop relationships.

Your words can do magic and let them help in your business promotion. Talk to people on social media and let them enjoy this conversation. The more connection you will build, the more conversion chances will be there.

3. Complete Your Social Media Profile

As it has been said in a proverb that incomplete information is always dangerous hence you should never leave your social media profile incomplete.

Since your social media profile is checked by your recruiters and audience (in case of business) an incomplete profile will leave a bad impact on their mind regarding you. So it is always advised to complete your social media profile as early as possible.

Imagine it by yourself being a recruiter or an audience, what would you expect from the other end. If the person is not able to explain himself/herself through the social media profile then you are not going to trust him/her. You must fill-in the compulsory details asked by social media platforms.

Since you need to improve your credibility in the long run that is why we have included this point in our article on social media do’s and don’ts.

4. Choose Your Platform Wisely

This is one of the most important factors regarding do’s and don’ts in social media. Social media can enhance the shape of your business but that doesn’t mean that you start using each and every social media platforms rather you need to choose those which suit you and your business. Select social media platforms that will provide you with the maximum reach and minimum loss.

You can go for Facebook, Instagram, Twitter, LinkedIn and so on depending upon your marketing goals. Here don’t get me wrong, I am not trying to say that restrain yourself from other platforms rather you should have an identity over different platforms but your target should be on a specific platform.

5. Make It Engaging But Unique

Image result for engagement social media

While posting content on social media make sure that contents are engaging and will entertain your audience. Meanwhile, do not make your social media page look boring and you can avoid this by publishing unique contents every time.

Nobody likes to read the same thing again and again, and if you will keep doing this you may lose a number of fans so every time you post content on social media platforms make sure it is engaging and unique at the same time.

Enriching your social media page with good and unique contents will not only help in developing credibility but also you will stand out of the mob. Copy-pasting is done on a large scale these days and you must avoid that. Create your own contents and make them engage your audience and see the wonder happen.

6. Be Interactive

This is one of the most crucial points in our social media do’s and don’ts list. You need to maintain proper interaction with your fans if you want to earn their trust.

Every time wants a reply on their queries, make sure that you are gentle enough in your tone of replies. Continuous response on social media is definitely going to be fruitful for your business.

Everyone likes to get attention and you can give a special feeling for a few minutes by just replying to their messages/comments. This will certainly not eat a lot of your time but this will definitely fetch you good results.

7. The Post What Fits The Best

Since there are a number of social media platforms and you might be active on different platforms as well but not all of them work similarly and neither do they have a similar audience.

Here we need to understand that publishing the right content at the right platform will fetch you healthy returns.

Before posting a new content just ensure what that platform demands from you. If the audience on a platform wishes to see visual contents then written material is surely not going to help you.

8. Be Generous & Positive

Never ever spread hate through your social media profile and never be harsh to someone else. You need to polite with your fans and always talk to them generously. If you want to increase your fan base then this is one of the most essential advice you can get.

No doubt, social media is an awesome tool to promote your business but never use it negatively. Spread positivity by writing and sharing relevant contents.

This is more kind of a generic do’s of all the guides on ‘do’s and don’ts of social media for business’. You have got to spread positivity as much as you can. Nobody will admire you if you are spreading hate and negativity.

While replying to your audience’s messages/comments be generous. Your generous reply can make them your customer whereas a harsh reaction can become detrimental as well, so take your step wisely.

So these were a few important do’s in our list of social media do’s and don’ts. Make sure that you are using social media effectively for your business and it is not degrading your credibility.

Now let us learn about some of the social media don’ts that we might be doing unknowingly;

Part 2 – Social Media Don’ts

Image result for Social Media Don'ts

1. Avoid Language Mistakes

You will end up leaving a bad impact on your audience if your posts will be full of language mistakes (grammar, spelling, sentences, etc). Always proofread your contents before publishing them.

2. Don’t Over-Ask For It

This is one of the major social media don’ts in our list of social media do’s and don’ts that you should avoid while using social media.

Never beg for likes or follow-ups. It is not considered to be a healthy social media practice. You should create awesome contents and make people like them rather than asking them for that.

3. Avoid Excess Of Everything

While using social media for your business make sure that you are not overdoing with anything. Neither share your contents too much neither ping your fans a lot as these are not considered to be healthy social media practices.

It is often seen that people on social media emphasize heavily on #hashtags. There is nothing wrong in using them but avoid over-usage of it. Don’t insert #hashtags in every single word of your sentence.

Here I want you to understand one more thing, don’t brag a lot.

This is where a lot of online marketers and even normal people are making mistakes. Bragging a lot of something will only leave a negative impact on the viewer’s mind. You are not supposed to do that. Be limited and only convey relevant messages.

4. Don’t Repeat It

We have somehow covered this topic in our social media do’s as well. Never share or send the same message again and again as it may irritate your fans.

We suggest you be creative with your posts and messages rather than being stinky with the same old posts and messages. Here make sure that you are not sharing similar content on different platforms as well.

5. Avoid Shortcuts

These social media don’ts in our social media do’s and don’ts list is extremely crucial because a number of social media users are caught up here. Your social media followers, likes and views are necessary but that doesn’t mean that you start taking shortcuts to earn that.

These practices can harm your social media campaign negatively. Post quality contents and you will get positive results.

Using social media for your business’s promotion can be really effective if done properly. By now you must have understood that there are many positives that can fetch you good results whereas there are certain negatives which you must avoid.

If you want to achieve your desired marketing goals through social media then you would have to be cautious with your actions. Plan and execute everything properly if you want to take your Social Media business promotion to the next level.

In Conclusion…

So these were major do’s and don’ts of social media etiquette that you should pay attention while using social media for your business purpose as well as for personal goals.

Following these do’s and don’ts in social media will definitely fetch you good results and we suggest you inculcate the do’s and remove all the don’ts in your social media practices.

Joining Social Media Marketing Course can be quite helpful for you in mastering best and most relevant Social Media Marketing practices for your business.

Having any query about the do’s and don’ts of social media for business, feel free to ask us in the comments below.

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Advantages-of-Internet-Marketing

Top 10 Advantages of Internet Marketing for e-Businesses

Gone are the days when marketing was only limited to a few choices and often gave businesses tough times to boost awareness and widen the reach amongst relevant audiences. Nowadays with the advantages of internet marketing, businesses can easily and effectively optimize their presence.

With the aid of advancement in Technology, the way business is done has completely changed. It has brought a drastic change in the key factor of business determination i.e. marketing.

Internet marketing has become the go-to option for every business now.

As per the recent stats of Web Presence Solutions, Google is the deciding factor of 94% organic traffic that businesses get on the web.

As internet marketing has become cost-effective and user-friendly, it is nearly impossible to ignore the advantages of Internet marketing. Internet marketing has not only made life easier for small business units and entrepreneurs but has also surprised the market with the astonishing proven results in an efficacious fashion.

The common business saying that “business should change with changing technology” holds its ground even in the case of marketing, with businesses using internet marketing and growing proficiently. Internet marketing not only helps businesses grow but also enhances their marketing reach by enhancing their client base, lead generations.

All these advantages of Internet marketing are sufficient to induce any business to use it religiously. Read on to get surprised by more advantages of internet marketing-

Top 10 Advantages of Internet Marketing For Business

1. Global Audience

The main aspect of every business is to grow in the market and that can’t be achieved solely on the basis of the local market. A business always has to get out of the local market zone and try to diversify geographically.

Allowing businesses to diversify their market across the globe and that too without being physically present is one of the main benefits of Internet marketing for business.

Different techniques like emails, Social media marketing, blogs or websites not only help the business to earn more profits but also to grow. All thanks how the advantages of Internet Marketing have changed the way of doing business.

2. Assured Targeting & Conversions

An ad for cars reaching kids would make absolutely no sense and surely no business would want to waste resources in doing that.

The conventional form of marketing often left the business units in a dizzy as to whether the promotions would even be noticed due to no specific target setting.

Marketing done through the aid of internet marketing not only allows the businesses to set that target audience but also facilitates dealings in mass numbers.

One of the main benefits of internet marketing for business is that the promotions stay prevalent for a long duration of time and the updating utilizes fewer resources as compared to doing the promotions from square one.

3. Customer Engagement

After sales services and rapport with the customers has always been regarded as the topmost priority. Internet marketing has facilitated this complex phenomenon. You can easily have interactions with customers all across the globe and that too anytime, anywhere.

By choosing to indulge in online business and marketing you even save funds that you anyway would pay to your staff. You can be available 24*7 for our customers that in return bring the loyalty from them.

Having an online appearance helps the business to expand their client base easily and. All this makes even harder to ignore the benefits of Online Marketing.

4. Result Driven Effectiveness

Result driven effectiveness

Effectiveness and efficiency go hand in hand. Even if the business is making profits efficiently, its ability to effectively cut the costs can affect the business in the long run.

One of the major benefits of online marketing is that it helps the business to reduce expenditure too. Being cost and time effective, online marketing saves money on investments in Traditional methods. You can choose to indulge in marketing through blogs, Social media networking, and even mass mailing options.

All these options are not only cost and time effective but also ensure long term results by prevailing for a long time as compared to traditional marketing. Hence, Advantages of internet marketing also aids in channelizing digital marketing campaign.

5. Ease Of Measuring & Automation

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One of the main benefits of internet marketing for business is that it is user-friendly. Unlike traditional marketing where more costing professional and best hands have to be put into work, you may take up the responsibility to do the stuff on your own.

What’s more! You can easily track the performance of your campaign online. The availability of free analytical tools online makes the advantages of internet marketing even more tempting.

Internet marketing in this way helps your business to get automated. It even allows you to plot the traffic growth, leads and even deal transformations.

6. Multitasking

By choosing to use the benefits of Online marketing, you can serve a number of clients simultaneously and that too without any confusion or failure. You easily have access to the choices of the customers through their previous history and even from the online surveys they take.

All this makes it easier to handle the customers and most importantly provide them with a personalized experience.

Advantages of Internet Marketing facilitate customer data collection through automation tools which again is a big advantage of online appearance. And, all credits to the numerous advantages of internet marketing.

7. Follow-Ups & Relationships

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It is a known fact that follows ups are a vital source of conversion for any business irrespective of the domain it is into. It can be little hectic to maintain follow-ups using traditional marketing due to the visiting cards and physical forms failing to do the job.

Internet marketing allows you to go strong on the follow-ups part by capturing the important details like emails securely. This not only results in good rapport but also helps n after sales services if the lead gets matured.

You can also easily share the details about the transaction of the customers leading to transparency resulting in loyalty and ultimately profits and growth.

8. Real-Time Results & Service Delivery

It is a common fact that every business has to wait for a certain duration of time to actually experience the results of the marketing. This Common phenomenon does hold ground in the case of online marketing.

Such are the advantages of Internet marketing that they allow you to see the results of your marketing efforts real time. This not only is time-saving but also empowers you to adjust your marketing in a way that reaps the best fruit for you.

Internet marketing also facilitates convenient service delivery with the customer being able to track the delivery status. For the online products, it allows the customer to download the item just through a click which again leads to customer satisfaction and more profits.

9. Diversification

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 Every business needs to diversify in every sense to be able to sustain and grow in the longer run. By choosing to use internet marketing, a business can easily outrun the competitors by publicizing itself to all the prospects in a better way.

You can also do it through techniques like SEO. All you have to do is hire an expert who will ensure more traffic by optimizing the website in an engaging way.

This again leads to more profits with low investments. You can even do marketing for the content using blogs, e-books and other stuff available online. This ensures better growth for the business and channelizes campaigns in an encompassing fashion.

10. Getting In The Competition

A business can’t be set up without investment. Small business units are therefore left with fewer resources at their disposal for other vital functions. This often leads to the focus on marketing getting deteriorated which is a big concern as it can lead to a setback for the business.

Internet marketing allows the small business units to do the marketing part properly and get in the queue of completion. It then solely depends on how the business fares and what kind of profits it earns.

The fact that Internet marketing allows small businesses an entry in the market to compete with big competitors can’t be ignored as marketing solely forms the basis of the business itself.

No matter how good the products or services are, no profits can be generated without sales which is impossible without the aid of marketing.

Wrap Up!

All the points briefly discussed above make a good selling point for Internet marketing. In today’s world when the consumers are willing to be able to transact from their comfort zones, it has become mandatory for the business units to cater to the needs of the customers.

Keeping the advantages of Internet marketing in view, it becomes easy to outline and understand as to why e-commerce websites and businesses are popping up in large numbers as compared to new offline businesses.

Internet marketing can take your business to another level easily; all you need to have is knowledge about different marketing strategies.

You can invest in trained professionals who can create an optimized online presence for your company in various ways like email marketing, pay per click marketing, social media marketing and many more.

All these advantages of internet marketing speak for itself and portray the need and importance of internet marketing.

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Web-Design-Digital-Marketing-Strategy

Impact of Web Design on Your Digital Marketing Strategy

So, you’re planning to create a Digital Marketing Strategy, and are ready to get started. But do you know that before drafting the Digital Marketing Strategy guide, there are certain important things that must be considered?

Worry not, you’ve landed at the right place. Enlisted below are the important aspects that must be covered in the Digital Marketing Strategy from a Web Designing standpoint.

If you are to create a new website for your client, the web developer would like to know about the type of business that you have, the online business goals and the manner in which you want to use your website for business. The last parameter is of particular importance because the web designer and developer intends to know whether you are creating e-commerce website where end-to-end business happens on the portal or its primary intention is to generate leads, and the business happens beyond the site. The information is necessary because the kind of web designs you need would depend on your digital marketing strategy design.

Remember that web design considers all aspects of the marketing strategy and not just any particular strategy. The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign. Web designs not only uphold the digital marketing strategy but it can also have considerable influence on your marketing strategy. How web design affects various aspects of online marketing is the topic of discussion of this article.

Impact of Web Design on Your Digital Marketing Strategywebsite-design-digital-marketing-strategy

Search Engine Optimization

If websites fail to earn high rankings in search results, the common inference is that something is wrong in the web design and needs improvement. People think that the web design elements do not uphold all the ranking factors that contribute to better rankings. Whenever there is a major Google update, and its impact affects rankings, people turn to web design to look for solutions and redesigning websites is the standard practice.

To understand the link between web design and marketing, have a look at duplicate content. Ensure that your Digital Marketing Strategy is aligned with search engine giant Google’s algorithm. Google hates duplicate content, and the web design must be capable of avoiding duplication. This is evident in e-commerce website design where you might find that products with similar descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of search engines. To avoid this, you can have separate pages for each product with a similar description and eliminate the doubts about duplicate content.

Conversion Rate Optimization (CRO)

Website design impacts the rate of conversion, and better designs can lead to better optimization of conversion rate. Firstly, web design must display the authority level of the website to visitors who get a feel about it on the first visit only. The looks of websites tell visitors about how reliable it might be, and this relates to its authority. The design must be such that the appearance is authoritative.

Secondly, another aspect is to keep the design simple but with high functionality. This is a difficult task because if you make the design complex for achieving high functionality, it will slow down the speed of the website and if you keep it too simple; viewers would find it hard to trust. You have to strike the right balance between the two so that the functionality is unaffected by the simplicity of design and viewers find reasons to look upon it as a trustworthy entity. The simplicity appeals to the user experience while the high functionality satisfies the requirements of conversion rate optimization (CRO).

Branding

Visitors use their gut feeling to know which website is good and which is bad. They might not be able to tell about specific technical drawbacks or will not be able to identify the design elements that are displeasing, but they can figure out the broader aspects that give them a feel of it. Any negative feeling that visitors have about the website when they view it first can affect your branding hopes adversely.

The web design must reflect your brand and be capable of generating a favorable response from the visitor in the way you desire. The design must evoke positive reaction among visitors who consider the website as a trusted source of information that adds value to your branding initiatives. Build in the brand into the infrastructure of the web design and depict it through visuals that create a positive image for it. Spread the brand values into all aspects of the web design with the purpose of upholding the brand in the right perspective.

Analytics

Web designers have to take into account the visual aesthetics and figure out the best ways of displaying the design and layout so that it impresses viewers. In addition to that, they have to consider that the design must facilitate the working of Analytics tools so that data collection is unaffected. The design must be conducive for customizing tracking and implementing some advanced techniques so that you can achieve the measurements that are tailor made for you. With competition growing at a stupendous pace in digital marketing, the role of Analytics and data collection is acquiring much more importance than before. The web design must live up to your expectation of collecting all data in the way you want.

User experience (UX)

How good any web design is, can be determined from user experience and how they feel about it. Known as user experience or UX, this aspect assumes a lot of importance in web design because the success of marketing depends on it. Users want that sites are speedy, pages open fast, and it is easy to navigate.

Be careful in the selection of images and content for the website so that it does not slow down page loading time. Larger images take longer to load, and it can turn off visitors as they have a bad experience. Avoid the use of flashy designs that can complicate things and make navigation difficult. Since viewer engagement is crucial to gain a marketing advantage, you must design your website with the sole purpose of providing the best experience for users. Stepping into the shoes of users will give you a better idea of what will be right in web design. The design elements must have the capabilities of evoking the right emotions of users as it enhances user experience.

Since websites are for marketing, align the web design to the Digital Marketing Strategy and include all marketing aspects of it. The better you can do it, the better will be the marketing results.

Once you are through with the aforesaid aspects, you are ready to implement the Digital Marketing Strategy. If you still face any queries, you can fetch more information on how to develop a Digital Marketing Plan.

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Google Analytics Books

Top 4 Google Analytics Books You Should Read Now

Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.

Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.

Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.

Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.

So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.

Book No 1: Advanced Web Metrics with Google Analytics

Author – Brian Clifton

Google Analytics Books
Advanced Web Metrics with Google Analytics

An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.

Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.

This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.

When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.

This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.

The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.

Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.

The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.

Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.

In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.

Book No 2: Google Analytics Breakthrough From Zero to Business Impact

Authors – Feras Alhlou, Shiraz Asif, Eric Fettman

Google Analytics Books
Google Analytics Breakthrough

Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.

Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.

Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.

Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.

Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.

Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).

Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.

To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.

Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.

This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.

Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.

Book No 3: Google Analytics Demystified – A Hand-On Approach

Author – Joel Davis

Google Analytics Books
Google Analytics Demystified

A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.

Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.

Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.

By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.

The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.

Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.

Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes

Author – Michael Miller

Google Analytics Books
Sams Teach Yourself Google Analytics

Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.

This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.

The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.

Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.

With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.

Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.

Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.

Conclusion

Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.

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TOP 10 DIGITAL MARKETING AGENCIES IN INDIA (1)

Top 10 Digital Marketing Agencies in India

Technology has gone through leaps and bounds of revolution in the past decades. Hence, to keep pace with the revolutionizing technology, marketing had no option than to reform itself. Hence, digital marketing was evolved.

Although Yahoo was one of the first web service providers that introduced search ads, it was Google which developed AdWords and made a profitable contribution to the digital marketing landscape.

With the rapidly increasing popularity of digital marketing in various spheres, it has become the talk of the town. Everything has become digital. From paying the electricity bills to ordering food. From attending online classes to communicating with someone on the other side of the globe. From online shopping to transferring money. People can easily access the information with a single tap on their devices.

Digitalization has not only helped people on their personal level but it has majorly delivered exceptional marketing solutions to the companies. The inclusion of digital marketing in the overall marketing strategy of the companies allows them to empower an online presence.

Today, every business needs a stronger digital presence so that more conversions and sales are initiated. Marketers and advertisers are also aware of the fact that digital marketing holds a higher potential of delivering the expected results but they somehow find the task of digital marketing execution a bit daunting. The obvious reason is that they do not have a proper understanding and knowledge of all the channels of digital marketing. This is where the need for a digital marketing agency arises.

The Role of a Digital Marketing Agency

A Digital Marketing Agency is a brand development and lead-generating engine that is highly focused on building your online brand presence and increasing your sales and conversions. They have three primary goals which are to increase your online presence, perform market research (including customers and competitors) and integrating all your online profiles and platforms.

However, to make sure that all your objectives and goals related to digital marketing are achieved, you have to wisely choose the best from the available options.

To make it easier for you to explore, we have composed a list of the best digital marketing agencies in India that can deliver the best digital marketing results for you.

1. WatConsult

Wat Consult

ABOUT

A Digital and social media agency helping the brands to connect, converse, collaborate and co-create with its target customers. A full-service digital agency delivering online value by launching a brand online, building the online presence and by driving more qualified leads and sales for that brands. By focussing on the creative, analytical and technological perspective, it helps various companies to reach out to their target customers.

SERVICES

  1. Digital Marketing
  2. Social Media Marketing
  3. Search Marketing
  4. Mobile Marketing
  5. Digital Analytics
  6. Digital Video Production

LOCATION

  1. Delhi
  2. Mumbai
  3. Bangalore

CLIENTELE

DHFL, Bajaj Allianz, Peter England, SBI Mutual Funds, Kotak Life Insurance, Jockey, Peter England, Jack n Jones, Vero Moda, Fiama Di Wills, Pepsodent, Himalaya, Clinic Plus, Mumbai Indians, Warner Bros, Mother Dairy, Oreo, Cadbury, Honda, Mahindra World City and many more.

FOUNDING YEAR

2007

CEO

Rajiv Dingra

AWARDS

  • DMAI Gold Award for Lead-based search campaign (Reliance Group)
  • Youth Marketing Award for Best Disruptive Digital Campaign (Jack & Jones)
  • IAMAI Digital Award for best social media campaign (BestSeller Group)

2. WebChutney

WebChutney

ABOUT

A top-notch digital marketing agency and a member of Dentsu Aegis Network. It has worked with some leading companies in India. By creating some award-winning and exemplary campaigns for their clients, they have helped them to build and maintain a strong online presence. They also focus on connecting, engaging and building sustainable relationships with their consumers online.

SERVICES

  1. Social Media Marketing
  2. Website Designing
  3. Mobile Marketing
  4. Application Development
  5. Online advertising
  6. Search Engine Optimization
  7. Analytics

LOCATION

  1. Gurgaon
  2. Mumbai
  3. Bangalore

CLIENTELE

Microsoft, P&G, Airtel, Unilever, Wipro, HDFC, Titan and much more.

FOUNDING YEAR

1999

CEO

Sidharth Rao

AWARDS

  • DMAI awards for its projects for Remit2India, Standard Chartered, and Clear tip

3. Pinstorm

Pinstorm

ABOUT

It is ranked amongst the leading digital advertising agencies in the world. They have an integrated approach that formulates the entire strategy of user experience, research, web design, mobile friendliness, advertising, viral videos, search optimization, Twitter updates, Facebook campaigns, real-time listening and responses.

SERVICES

  1. Search Engine Marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Viral advertising
  5. Online Reputation Management

LOCATION

  1. Mumbai
  2. Delhi
  3. Bengaluru
  4. Singapore
  5. Kuala Lumpur
  6. Zurich
  7. Santa Clara.

CLIENTELE

Walt Disney, Yahoo, Canon, HSBC, Café Coffee Day, ICICI, ET Now

FOUNDING YEAR

2004

CEO

Mahesh Murthy

AWARDS

  • Red Herring Global Top 100 Award

4. Adsyndicate

Adsyndicate

ABOUT

It is India’s independent 360-degree communication agency with over 25 years of experience. A full-service digital agency offering innovative and creative solutions enabling the brands to rapidly evolve and innovate in the digital arena. It has also given some monumental and memorable brands to India. Apart from Digital Marketing, they have also expanded their horizon in the field of Films and Events.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Video Production and Promotion
  5. Web Designing and Development
  6. Online Reputation Management
  7. Media Planning and Buying
  8. Print Services
  9. Branding
  10. 360 Degree Photo

LOCATION

  1. Mumbai
  2. New Delhi
  3. Bengaluru
  4. Pune
  5. Chennai
  6. Coimbatore
  7. Goa
  8. Kolkata
  9. Kochi
  10. Mangaluru
  11. Manipal
  12. Belagavi

CLIENTELE

Quikr, Mahindra, Manipal University, Tata Motors, SBI, Union Bank of India, RBI, Punjab National Bank, Canara Bank, Western Digital and many more.

FOUNDING YEAR

1992

CEO

Dwijendra Acharya

5. Phonetics

Phonetics

ABOUT

One of the top Digital Marketing Companies in India, Phonetics integrates the creative aspect and the analytical approach along with globalized income in the process of Digital Marketing to make a perfect blend of qualified results. They build marketing properties that combine the brand’s core values with the outcomes to help a brand benefit from an exemplary online presence.

SERVICES

  1. Search Marketing
  2. Social Media Marketing
  3. Customer Relationship Management
  4. Web and App Development
  5. Content Marketing
  6. Mobile Marketing

LOCATION

Mumbai

CLIENTELE

ICICI, NISSAN, Monginis, Axis Bank, Skoda, SBI Life, Vodafone, Zee Network, Sprite, Adidas, Radio Mirchi, Kingfisher, Reebok and more.

FOUNDING YEAR

2006

CEO

Saurabh Gupta

AWARDS

  1. Communication Entrepreneur of the Year
  2. Best Mobile App in the Indian Digital Media Awards 2013
  3. Best use of Social Media- Nissan in the 2011 India PR Corporate Communications Award

6. Blogworks

Blogworks

ABOUT

Keeping the digital innovation a core element, Blogworks helps the brands to connect with the potential consumer and build engagement. It assists brands and organizations globally to connect stakeholders in conversations to share, draw insight, build communities, and co-create offerings for business impact. They have also delivered strategic digital marketing programmes for some of the biggest brands and organisations.

SERVICES

  1. Website and Mobile Development
  2. Media Planning
  3. Media Buying
  4. Content Syndication
  5. Brand Storytelling
  6. Designing

LOCATION

New Delhi

CLIENTELE

Marks and Spencer, Mahindra, Harley Davidson, Allen Solly, Fastrack, Samsung, etc.

FOUNDING YEAR

2006

CEO

Rajesh Lalwani

7. Gozoop

Gozoop

ABOUT

A globally recognized Digital Marketing Agency offering integrated communication solutions and firmly believing in improving your brand by optimizing your online reputation. To make the brands succeed in the digital age, they create an online presence with insights, strategy, storytelling, digital products and integrated experiences on mobile and web.

SERVICES

  1. Integrated Digital Campaigns
  2. Online PR
  3. Mobile Marketing
  4. Web Businesses
  5. Social Media Marketing

LOCATION

  1. Mumbai
  2. Singapore
  3. Dubai

CLIENTELE

Dell, BMW, Citibank, Asian Paints, Amazon, Mumbai Indians, Ferrari, etc.

FOUNDING YEAR

2010

CEO

Ahmed Aftab Naqvi

8. FoxyMoron

FoxyMoron

ABOUT

Started as an experiment in 2008, FoxyMoron converted into one of India’s leading Independent Digital Agencies. It is a full-service digital ideas and solutions agency where strategists, tech geeks, designers, marketers, storytellers, and innovators create and manage some of the best brands led activities in the country.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Website Designing & Development
  5. Games and App Development
  6. Print Campaigns

LOCATION

  1. Mumbai
  2. Delhi/NCR
  3. Bengaluru

CLIENTELE

L’oreal, VIP, Cadbury Bournville, AXN, Starbucks, ITC, High Street Phoenix, Parle and many more.

FOUNDING YEAR

2008

CEO

Pratik Gupta

9. BCWebWise

BC Web Wise

ABOUT

A full-service digital advertising agency known for their strategic brand solution and world-class creatives and an in-depth consumer research. By using their digital expertise, they devise strategies to bring brands closer to consumers digitally. They captivate the millennial mindset by storytelling and acquire the sharpest combination of digital media assets to meet campaign objectives.

SERVICES

  1. Website development
  2. Intranet development
  3. Social Media Optimization
  4. Email Marketing
  5. Content Management System
  6. Media Planning and Buying
  7. Search Engine Marketing
  8. Online Reputation Marketing

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Britannia, Viacom 18, Fevicol, Red Chillies, BBC, Godrej, Hathway, EduComp and many more.

FOUNDING YEAR

2000

CEO

Chaaya Baradhwaaj

AWARDS

  • Ranked as one of India’s Top 10 Digital Agencies by the Economic Times (2010, 2011)

10. Magnon\TBWA

MagnonTBWA

ABOUT

One of the largest digital marketing agencies in India under the flag of the global top-ten advertising network – TBWA, the Disruption company. This agency works with a plethora of clients across the globe providing them with an integrated spectrum of digital solutions.

SERVICES

  1. Interactive Web Design
  2. Search Engine Optimization
  3. Search Engine Marketing
  4. Social Media Optimization
  5. eCommerce Solutions
  6. Mobile Sites & Apps
  7. Online Reputation Management
  8. Customized Applications
  9. Online Media Planning
  10. Web Hosting

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Google, Hewlett-Packard, Haier, Sony, Michelin, Etihad, Hyundai and many more.

FOUNDING YEAR

2000

CEO

Vineet Bajpai

 

Disclaimer: The information provided in the above list is based on our Internal Rating System and might vary from the other results.

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Social-Media-Interview-Questions

Social Media Interview Questions to Excel in your Job Interview

Social media is gaining in importance today. Every business needs to be online today to stay afloat in the competition. Hiring social media marketing managers is of utmost importance. Let us look at some vital statistics about the growth of social media before we go into the social media interview questions.

The following are the critical takeaways from the Global Digital Report 2018.

  • The number of internet users has breached the 4 billion mark in 2018 (4.021 billion). It is an increase of 7% over the previous year.
  • Social media users have increased by 13% over the previous year. Today, you have 3.196 billion social media users worldwide.
  • Mobile phones have swamped everyone. The mobile phone users have increased to 5.135 billion (4% increase on a year to year basis).digital around the world in 2018

Let us now look at some of the critical social media interview questions and answers that you are likely to encounter when you apply for a social media marketing position.

The Basic questions

Usually, any interviewer would like the candidates to feel comfortable and relaxed to get the best out of them. The initial questions are bound to be easy. Here is a sample of what you can expect in the initial rounds.

1.) What is social media marketing?

Social media marketing is a marketing strategy where you use social media platforms like Facebook, Twitter, LinkedIn, and so on to promote your products and services whereby you gain customers and increase web traffic.social media marketing

2.) How does a business benefit from social media?

Social media helps you to establish a dialogue with your customer. It enables customers to engage with your business brands directly and improve the trust factor. It ensures genuine interaction between the business and customers.power of social media

3.) Which social media platform do you recommend for businesses to have a presence?

Usually, it depends on the type of organization you are. If you are a B2B company, the ideal social media platforms should be LinkedIn or Google+. At the same time, a B2C company should prefer to have their campaigns on channels like Facebook, Twitter, Instagram, and so on.

The Intermediate Category

We have just seen three social media interview questions for students that could help them put at ease. Now, we shall gradually move to the tougher social media interview questions for freshers.

4.) What are the roles and responsibilities of a social media manager?

You can expect this question in every social media marketing interview. The business would like to analyze your vision of a social media manager. Hence, you need to do a lot of homework.

The social media manager has a daunting responsibility. We shall look at three main aspects that the interviewer is looking for in your answer.

  • Right audience – The social media manager has to identify the right audience to target.
  • Right information – On identifying the target audience, it is the responsibility of the social media manager to ensure the dissemination of the correct
  • Encourage interaction – Social media posts will evoke likes and dislikes. The social media manager should ensure that more customers like or comment on the posts. It will encourage the sharing of the posts thereby providing a healthy interaction with the customers.
  • Analyze customer feedback – Improvisation is the key to the success of any business. A social media manager should analyze customer feedback (positive and negative), and strive to improve customer relations.
  • Adapt to change – You need to change strategies to adapt to the needs of the customers. A social media manager has to be flexible enough to change the strategy, if required for the betterment of the business.
  • Be open to upgrades – Technology is continually The social media manager should be open to updating the strategies as and when the technology changes.social media manager

5.) Distinguish between a social media manager and a social media user

A thin line separates the social media manager and a social media user. Both of them do the same job of posting and sharing content on the social media platform. The difference is that the social media user posts own content whereas a social media manager posts content related to the business or services they provide. A social media user can post content and forget about it. However, the responsibility of the social media manager starts only after the posting of the content. Analyzing customer feedback and tweaking strategies are essential roles that social media managers play. The prime responsibility of the social media manager is to target as many people as possible. It is necessary for them to create communities and groups.social media user

6.) How does sharing content on social media prove beneficial to the business?

Consider the simple example of a Facebook post. When a person likes and shares content on Facebook, it becomes visible to all the persons present in their friend list. It increases the visibility of your product and services. The contacts on the friend list of your customer can share the same content on their profile if they like the same. It ensures that the chain keeps on spreading continuously. You cannot imagine what the reach of a Facebook share can be. An eye-catching and informative post can go viral within seconds. It can bring tremendous visibility to your business as no other marketing strategy can. The same is the case with other social media platforms.social media for business

7.) How do you get more retweets on Twitter?

Twitter is an effective social media platform. People use Twitter to share updates and news. If you need people to re-tweet, you should ensure to tap them at the right moment. Know the best times of the day when people are most likely to tweet. Twitter allows 280 characters now. It enables you to include images and content, and still leave enough characters for your customers to re-tweet.twitter social media

8.) How can you use LinkedIn for social media marketing?

LinkedIn has built up a reputation for being a professional and formal social media platform as compared to the others like Facebook and Instagram. People still use Facebook as a means of casual conversations. It is not so on LinkedIn. People use LinkedIn to search for job opportunities, business openings, and connect with old acquaintances. It is the most effective social media marketing platform for B2B marketing. LinkedIn groups enable you to establish your business as thought leaders in your field.effectiveness ratings for B2B social media platforms

9.) How do you measure social media marketing success?

The answer to this social media interview question depends upon the organization. You can give a general solution to include a variety of scenarios. The organization’s goal is the defining factor.

  • Conversion – You can track content downloads, webinar registrations, online lead generation form submissions, and online sales, and so on. Analyzing these metrics can help you understand how people react to your social media posts.
  • Engagement – You should participate more in the conversations with your clients. Go through the comments of people. Gauge the number of replies, reposts, and re-tweets your post generates.
  • Awareness – Your goal is to create awareness of your product or services. Under such circumstances, you should concentrate on the reach, volume, and exposure of your posts to understand how widely your message is spreading.
  • Drive Traffic – You can estimate the amount of traffic your post generates by tracking clicks, URL shares, and sales conversions. You can also find out the path people use to enter your website. It can help you tweak your strategies in the future depending on the choice of your customers.measure social marketing success

10.) What social media optimization tactics can you use to improve business?

When appearing for an interview for the post of a social media manager, you should prepare for a couple of social media optimization interview questions and answers.

Social media optimization is a strategy for increasing awareness of your product by using a variety of social media outlets to generate viral publicity. Your tactics should include using RSS feeds, social news and bookmarking sites, and video and blogging sites, and so on. Knowing your target audience is vital for the success of any social media optimization strategy. You can approach the right people with the product they need.increase leads and sales - social media

Open-ended questions

Usually, interviewers like to end interviews with open-ended questions. Such questions do not have any specific answers. Your experience and tact come into play while dealing with such social media interview questions.

11.) Which is the favorite content you have seen recently on social media?

You can explain any content that you had written for a social media campaign. Ensure that it had generated positive results. Statistical information should help you answer such questions.

12.) How did you grow traffic in your previous assignments?

The interviewer asks such questions to determine whether you can lead a campaign on your own. You can describe instances where you were able to grow traffic by yourself. Include a couple of examples where you contributed to a team.

We have seen a dozen social media interview questions and answers. However, a lot depends on the organization you apply for the job. Learn as much as possible about the organization and suggest ways to improve their social media marketing campaign.

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Digital Marketing Interview Questions

Top 25 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing Interview Questions and AnswersAre you preparing for your upcoming Digital Marketing Interview? You are at the right place. Are you worried whether you will be able to get that coveted Digital Marketing job or not, which you want so eagerly? Don’t get panicked. This comprehensive guide with top 25 Digital Marketing Interviews Questions and Answers will surely help you out to prepare yourself and even crack the interview confidently. So, let’s begin with knowledge-based questions first:

Knowledge-Based Digital Marketing Interview Questions

  1. What is Digital Marketing?

    Digital Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Digital Channels like websites, search engines, social media, mobile apps, affiliate and email. This can be done in organic, inorganic or in both organic and inorganic ways together. Organic methods of Digital Marketing refer to attracting customers naturally over the period of time without using any advertising, while inorganic methods use digital advertising like Google AdWords, Social Media Ads, etc. to attract the customers. In reality, both methods are required to generate business.

  2. List out the most Important Areas of Digital Marketing

    Some of the most important areas of Digital Marketing are:

    • Search Engine Optimisation (SEO):

      Google values website content which is original and answers the queries which people are searching for on Google. If you can create unique content (which includes keywords that people are searching related to your business) and which answers queries of your target customers and helps them out, then Google will also rank it better. Both On-Page and Off-Page SEO methods are required to rank well on Google.

    • Search Engine Marketing (SEM):

      The process of purchasing ads on search engines to generate website traffic or to spark a certain action on the website is known as SEM. The most popular platform for this remains Google AdWords.

    • Social Media Marketing (SMM):

      The process of building and engaging communities around social media channels of your brand is known as Social Media Marketing. While Social Media primarily remains a platform to be social with your customers, it can also be used to promote sales or generate leads using the Social Media Ads.

    • Email Marketing:

      Email marketing is the process of building the email list, engaging the email subscribers right from sign-up to purchase and then to after sales or repeat purchases stages.

    • Affiliate Marketing:

      The process of generating leads or sales by using affiliate network is known as affiliate marketing.

  3. Can you categorize Digital Marketing? Explain

    • This is one of the tricket Digital Marketing Interview questions as you may start talking about different Digital Marketing channels like SEO, SMM etc. Although the answer to this is very subjective still a safer approach to answering this question is to talk about the comparison between Inbound and Outbound marketing. You can share that these are the two categories of Digital marketing. While Inbound marketing is about pulling in customers using helpful content on different digital channels, throughout the customers’ buying journey (like paid PPC ads, social media marketing, content marketing, opt-in email etc.), the outbound marketing is about pushing the promotional messages on consumers (like media buying, email spamming etc.)
  4. Which are some of the useful Digital Marketing Tools?

    • Ahrefs
    • AppAnnie
    • Alexa Ranking
    • Adexpresso
    • Buffer App
    • Buzzsumo
    • Bootstrap Studio
    • Crazy Egg Heatmaps
    • Dribbble
    • Evernote
    • FB Pixel Helper
    • Google Adwords
    • Headreach
    • Igloo
    • MailChimp
    • SimilarWeb
    • SEMrush
    • Unbounce
  5. What are the advantages of Digital Marketing over Traditional Marketing?

    • You can measure the reach of your content and promotional messages or advertisements very precisely in Digital Marketing, which is not possible in Traditional marketing.
    • Digital Marketing allows two-way communication with customers which is not possible in Traditional Marketing. For example, on all Digital platforms like websites, social media, email, mobile apps etc., you can have an interaction with customers.
    • Another advantage of Digital marketing over Traditional marketing is that it is cost-effective. Of course, you need to put in time, resources and money in Digital Marketing too like Traditional Marketing, but the cost of reaching out to potential customers or running digital ads is minuscule compared to traditional ways of reaching out or advertising.
  6. How to generate traffic on website?

    • Some of the best ways to generate website traffic are:
      • Fine tune On-Page and Off-Page SEO.
      • Post evergreen content on Social Media and engage the audience.
      • Write great and attractive headlines whenever you share your content.
      • Write blog posts on a regular basis to bring in new traffic.
      • Answer questions related to your business on Quora with a link to your related website content
      • Build and grow an email list, send them a digest of top posts at least once a week.
      • Run PPC and Social Media Ads to directly purchase the traffic.Digital Marketing Interview Questions and Answers
  7. What is a responsive web design?

    • Responsive web design allows your website to adapt itself as per the device on which it is accessed. Whether you open the website on a smartphone, tablet or a PC, everywhere, on all the devices, the experience of accessing the website is great. With responsive web design, your website uses elements like resizing, hiding, shrinking, enlarging etc., as per what looks good on the respective screen. WordPress.org has many themes which have a responsive web design by default so that you do not need to worry about any technical changes to do the same.
  8. What is AMP?

    • Here’s how Google defines AMP (Accelerated Mobile Pages):

      AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it’s compatible across browsers.AMP’s ecosystem includes 25 million domains, 100+ technology providers, and leading platforms, that span the areas of publishing, advertising, e-commerce, local and small businesses, and more!

  9. What is the importance of mobile marketing?

    • Marketing using mobile devices (like the feature and smartphones) as a platform is known as mobile marketing.
    • Its importance lies in the fact that many users in countries like India, mobile is the first and for many it is the only device they use to access the Internet. That speaks volume about optimizing your marketing efforts in this direction.
    • Another aspect is that increasingly people are using mobile devices to make socialize with their friends on social media. They are also using mobile devices to make online purchases. This makes mobile a must go platform to reach out to the audience and to generate web traffic, leads and sales.
    • AMP (Accelerated Mobile Pages) and responsive website are both a part of Mobile Marketing, apart from marketing using SMS and WhatsApp.
  10. What is the difference between Remarketing in AdWords and Remarketing on Facebook?

    • Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
    • Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
  11. What is SEO and how it works?

    • SEO stands for Search Engine Optimisation. It is the method of optimising your website to generate traffic from search engines like Google and Bing. There are mainly two types of SEO techniques (ideally both are required for an effective SEO):
      • On-Page SEO

        The changes or additions which you make on your website itself are known as on-page SEO. For example, original content based on keywords research, content title, headers, meta tags, structuring the website and interlinking of content are some of the elements of On-Page SEO.

      • Off-Page SEO

        The activities which you undertake outside of your website like link-building, directory and search engine submissions, fall under Off-Page SEO.

  12. How will you generate website traffic using Social Media?

    • Have a social media calendar in place. Mark the most important days related to your business as well as important holidays and other important days relevant to your target audience, so that you are ready with a plethora of content in advance as well as you know what to post on what day! Ideally, you should have at least a month’s social media content planned in advance.
    • Posting evergreen content with attractive titles and images/videos is must to attract user attention. So the existing blog posts and tutorials on the website should be used and re-used with appropriate time-gap to generate traffic.
    • Consistently engage with the audience by replying to their queries and wherever relevant, link back to a particular FAQ or a blog post on your website which addresses their queries.
    • Also, since the organic reach of social media (particularly of Facebook) has been reduced to a minuscule level in the recent years, it has become important to have a certain budget to promote the important social media posts using the social media ads.
  13. What are the advantages and disadvantages of Digital Marketing?

    • Some of the advantages of Digital Marketing are:
      • Extended Reach
      • Cost Effective
      • Measurable
      • Full Control (you can start, pause or schedule your campaign in a time-bound manner)
      • Interactive in Nature
    • Some of the disadvantages of Digital Marketing are:
      • The offline/real world/tangible factor is missing.
      • Since it is totally dependent on Internet connectivity, a technical glitch at marketer’s end or loss of internet connection at customers’ end can negatively impact the campaigns
      • Data of the customers may be misused, like spamming, selling customer data to third party companies etc.
  14. What are we doing right or wrong on Digital Marketing? How can we improve?

    • Analyze the hiring company’s website, social media channels, emails and ads to understand their Digital Marketing process. Make a list of their hits or misses as well as suggestions wherein they can improve. Tell the same during the interview.
  15. Tell us about your most successful Digital Marketing campaign?

    • They want to check your passion, confidence as well as performance with this single question! So, tell them about your best campaign and tell them the whole process that how you planned, implemented and executed the campaign. Also, what was the duration of the campaign, its budget and the results (in numbers) which you achieved? Talk with full passion while answering this question.
  16. What is your approach to planning the Marketing Budget?

    • If you already have a certain approach towards budgeting for your marketing expenses you may share that.
    • If not, then you may tell them following standard approach:
      • Set up your annual, quarterly and monthly goals
      • Define the tactics which you will use to achieve these goals
      • Outline different campaigns which you will launch during this period
      • Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
      • Measure the ROI on monthly, quarterly and annual basis analyze your performance.
  17. Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?

    • Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
    • Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.

Generic Digital Marketing Interview Questions

These are important digital marketing interview questions and answers for freshers as well as the experienced professionals and might be asked during the interview.

  1. Why are you interested in Digital Marketing Industry?

    • Show your passion and enthusiasm while answering this question. Tell them an interesting story that how you got into this Industry. You can also share that the dynamic and ever-evolving nature of this Industry attracts you!
  2. How do you keep yourself updated about latest Digital Marketing Trends

    • Ideally, you should keep yourself updated by following top blogs in the Digital Marketing space. If you haven’t done so, so far, then you should at least pick of any 3 top blogs and read latest blog posts published on them. Your hiring manager may counter question you with questions like ‘What is the most interesting digital marketing update recently?’ or ‘What did you read in so-and-so blog?’ or something else, just to know whether telling a lie or actually follow such blog. So, if you have actually read, you will be in a better place to answer them such counter questions.
  3. Will Digital Marketing replace Traditional Marketing in the coming years?

    • It is true that Digital Marketing has gone mainstream and a large percentage of marketing budget now goes to Digital. It is also true that it is being used by almost all the companies on the planet but again that does not mean that it will completely replace traditional marketing. In an ideal scenario, marketers design 360-degree campaigns, wherein they gel together all the elements of traditional and digital marketing to achieve company goals.
  4. Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?

    • Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
  5. How will you benefit our business using Digital Marketing?

    • Think of various ways you can add value to your hiring company.
    • For example, you can tell you will contribute in terms of increase in website traffic, increased fans/followers on social media, increase in email subscribers list, increase in leads and sales, and so on.

Cultural Fit Questions

  1. What makes you creative and productive at work?

    • With this question, they want to check whether you will fit well their culture or not. Don’t feel scared. Tell them openly what sort of work culture you like. They will like your honesty.
  2. How will you meet the deadlines, if the work doesn’t get finished during office hours?

    • They want to know whether you are committed to working and can sometimes beyond office hours if required. Don’t get scared or get worried as such deadline situations don’t arise every day. So be positive and upbeat about this that you get the things done, even it means that sometimes you have to extend beyond the office hours.
  3. If there is crisis situation at work during off days, will you be available to handle it?

    • In Digital Marketing, there can sometimes be situations when there is crisis situation where an immediate intervention is needed to control the damage. Again, don’t worry. Because crisis situations are not arising on a daily basis. So, be positive and tell them that yes, you will be available to control such situations even on off days, if there is such a critical requirement.

Conclusion and a Bonus Tip:

I am sure, this exhaustive list of 25 Digital Marketing Interview Questions and answers will go a long way in helping you crack your next Interview. Now here is a bonus tip for you! You can use the power of visualization to develop confidence within yourself for the interview. Remember, if you are convinced within yourself that you know the art of Digital Marketing and will confidently clear the interview, you actually will! So, the first step is to convince yourself. To do that, repeat within yourself that “I will clear this upcoming Digital Marketing Interview” several times a day. Next, close your eyes, and visualize that you are sitting in the interview room and are confidently replying to the questions of hiring managers and they are nodding to your answers and getting wowed by them! This small simple exercise will help you a lot prepare mentally and develop confidence in yourself.

If you have any queries, please ask in the comment box below. All the Best!

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