11 Most Frequently Asked Marketing Interview Questions

A job in Marketing is very much in vogue. It is a loved career particularly among people with strong creativity and analytical skills. But to get your first Marketing job, you have to get past an interview, the thoughts of which may hound you now. To make things easier, I am going to mention the most frequently asked Marketing interview questions along with their appropriate answers.

Concentrate, as there is a lot of information coming your way.

In your first interview for a Marketing position, you will not only be questioned about your skills, but the recruiter would be very interested in knowing who you are as a person. So, marketing interview questions for a fresher are a mixed bag of queries.

To crack your interview make sure that you not only display your skills but also show a willingness to learn. That’s simply because, with the advent of MarTech, the learning can’t stop. Marketing strategies and tactics are changing every single day. More importantly, you have to show your passion for Marketing. Only then would your candidature be taken seriously.

Whom do Recruiters Want to Hire in Marketing?

Recruiters will hire a candidate after assessing who he is as an individual. They are looking for people whose career goals coincide with that of the hiring organization. Saying that a potential fit who can make an impact, in the long run, is perfect for marketing positions.

Interview questions for marketing roles often go deep into the specifics of why what and how. Knowledge of doing things in the real world also will make a direct impact. Hypothesis based testing is always a major tool that hiring managers love to use. That helps in determining both the creativity and logical thinking skills of the candidate.

In today’s era, topics pertaining to online marketing are a top choice during marketing interviews. Questions pertaining to SEO, PPC, Social Media, E-Mail Marketing and Inbound Marketing might come in great numbers. So be prepared with your answers.

11 Frequently Asked Marketing Interview Questions

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Source – IIBM

So, now I move on to the next section where I will talk about the specific marketing interview questions that will be coming your way. A thing to consider is to openly say no to something that you don’t know. It’s okay to not know about a thing than to fake knowing it and making an awkward statement.

1. Why are you interested in taking up a role in Marketing?

Such questions are given in a fresher marketing interview very often. Questions like this would ask you to be true to your desires, aims, and goals. You can talk about your personality, your interest/passion and creative instinct here. You should couple up your claims by giving an example of each trait you enumerate.

2. What are your thoughts on continuous learning and what methods do you rely on to develop your skillset?

This is not a trick question but a real test of the genuineness of your interest to take up a role in marketing. If you want to be in marketing you have to be a lifelong learner, combating new ideas and technology. Answer it in the positive and also showcase your interest in reading blogs, listening to podcasts and watching tutorials. That’s the most convenient way to be up to date with regard to your skill improvement.

3. What blogs and publications do you follow?

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Source – Lexiconn

In order to assess the genuineness of your claim to be open to learning, the recruiter may go deep into ascertaining what you really study to develop your skills. You may reply to talking about the channels you follow on a regular basis. You may mention Marketing Profs, HubSpot, Marketing Land as the blogs of your interest, Similarly, you can mention the webinars and blogs of Digital Vidya that help you keep updated regarding local marketing techniques.

4. How different is B2B Marketing from B2C Marketing?

You will have to demonstrate your acumen for marketing tactics here. For such marketing interview questions, you must be able to categorize between the two different facets of marketing to a single consumer vis a vis marketing to another business. Knowledge of how mass brands market their products as compared to niche marketing will be handy here. Do read some case studies on this topic before you set out to an interview.

5. How good are you at writing? Do you enjoy writing?

Every marketer has to be a cutting edge copywriter. If you are not good at writing, chances are that you’ll not be able to move high on the success ladder. So, demonstrate your interest in writing and showcase your humor and wit. If you have a blog or a Social Media page that has done well, put forth that for the interviewer to review. On a side note, you must continuously hone your writing skills.

6. Do you have any level of training in Online Marketing?

Since most of the marketing these days is integrated with nature, you must have some training in Online Marketing. Taking up an Online Marketing Course is a great way to be prepared. The more hands-on you have been with your projects the better it is for your future hires. So, showcase whatever you know about Digital Marketing and pick a channel to talk about in detail.

7. How good are you at multitasking?

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Source – Regus

As a marketer, you will be always multitasking so being prepared for such a marketing interview question. Being able to demonstrate the required expertise is really important. Talk about your projects in college or a side gig that you were working upon. Even demonstrating how you have handled study and family without compromising the needs of one for the other will be of help. They want to know your aptitude and willingness in the arena of multitasking.

8. Which activity in Marketing interests you the most?

Unless you are in a very specific interview for a marketing position, you would be asked this question. A set of marketing executive interview questions can’t miss this one. So, be honest about it. This will tell the hiring manager if you are willing to be a specialist or a generalist. If monotony doesn’t affect you then being a specialist is the way to go. And if you can handle pressure well, multitask and learn quickly, being a generalist is a good thing to do.

9. How good are your aesthetics?

If you are going to be working for a brand then your aesthetic sense is of importance even if you are not a designer. Everything has a UX. Even written content has UX! So being good enough to create appealing material is of value and need. You should be willing to demonstrate your ability in this as well.

10. Where do you want to see you in 5 years from now?

This is a question that will gauge your determination and focus. So, be realistic and forward-thinking. Getting to a manager’s role in 5 years is pretty much a reasonable aim. Talk about it. Also, specify in what function of marketing would you wish to be in within the next 5 years. You may also talk about the size of the company that you would like to be in.

11. Given a role in our office, what will you bring to the team?

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Source – Vitamin T

This is a very important marketing interview question that you need to get right. There is no running away from this. This is an answer you need to give in detail. You need not only to mention your skills but try to demonstrate or quantify each of them. I am a good copywriter, an excellent graphic designer, an intelligent analyst, etc might not do the trick.

You must go a bit deeper and talk about each example: I have great writing skills which I honed in college while I was working on my projects. Based on my writing skills I got an appreciation from my professors. The honest you are, the better it will be for you. If you don’t possess a skill to be transparent and say, I don’t have this skill but I am willing to learn it.

Over to You!

Different Marketing Managers will test you differently. Unless the requirement is that of a specialist, you should be willing to answer generic questions like the ones above in your interview. On the face of it, being able to articulate all this might seem easy to a few and difficult to others, but it is neither too difficult nor way easy. So be prepared.

These were my 2 cents on the 11 most frequent marketing interview questions asked to freshers. If you want to move in the depth of the topic, you can attend this free Marketing Orientation Session Online.

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21 Most Popular Google Adwords Interview Questions & Answers

Are you feeling a bit nervous about facing your next Google Adwords Interview? You don’t need to, as you have the resource that you have ever wanted in front of you. Get your anxiety off your head, as I will provide you full details about most frequently asked Google AdWordsInterview questions and answers.

Without any further delay, let me provide you all the essential details about Adwords Interview Questions and Answers that you should be ready to face in your next interview. 

If you understand the answers to questions in the list, you will be at the perfect place to answer. Let’s then get to the meat of it 

Top 21 Google Interview Questions You Should Know Inside Out  

Q.1 Explain whatever you know about Google Adwords?

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Ans – In simplest of words, Adwords is an advertising platform that Google has created to accommodate the marketing of goods or services on search engines. It also works on the affiliate sites of google. It is a system where the keywords go through a bidding process and the highest bidder for the most appropriate search term has his ads ranking higher.

We can say that it is the technique of pay per click advertising in which the advertiser has to pay for every click on his advertisement. This service is used by advertisers for online promotion of the content, brand, website, etc through certain defined keywords to achieve traffic or leads.

Q.2  Explain what do you mean by AdWords keywords?

Ans – Adwords Keywords are the ideas or topics that are used for describing your product or service. They should match your ads which are auctioned by Google, and advertisers bid on them. The advertisement will then help a webpage to appear on a Search Engine Page Result (SEPR) based on the auctioned keyword when people are searching for a related or exact product or service. 

Q.3 Explain what do you mean by keyword density?

Ans – Keyword density can be defined as the number of times a certain focus keyword is used in the text. This helps in placing the most relevant keywords throughout your content. It is very important as it helps search engines work out what your content is about.

Q.4  Explain how many types of keywords are there?

Ans -There are 3 types of keywords – long-tail, short-tail, and medium tail. Some other types of keywords are intent-targeting, customer defining, product defining, geo-targeting, short-term, long-term, and LSI. 

Q.5 Explain how Google Adwords works?

Ans – Adwords works on “pay for every click” which means you only pay the amount you have bid if someone taps on your ad as a result of a web search. The work of Adwords is extremely effective for many kinds of businesses as it works directly under the bidding system and if the bidding price is higher your ad will rank on top of the Google page.

Q.6 Explain Why To Use Google Adwords?

Ans – Google Adwords helps businesses to tap into potential customers. When the users searches using relevant keywords, the advertisement gets displayed. The traffic that comes through surfing often visits the website for information; whereas the traffic is generated through pay per click knows what they are clicking on and what they want to buy. 

Thus few visitors through Adwords might be more valuable than a million visitors. This helps businesses by getting relevant leads and traffic at a much faster pace. It is also a great budget saving technique.

Q.7 Explain what is meant by Ad ranks?

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Ans – Ad rank is very important as it determines your Ad position on Google page and it also denotes how many clicks you are getting. It is determined by your bid for that keyword and quality score and the expected results. It takes many factors into account such as device, location, likes, search times and the time.

Q.8  What is the best way to describe CTR and how do you calculate CTR (Click Through Rate)?

Ans – CTR or click-through rate is a metric that measures the total number of clicks advertisers receive on the ads and how your ads are performing. It is calculated by dividing the total clicks on your ad by the total impressions received by your ads and then multiplying the result by 100. In essence, CTR = (total clicks/total impressions)*100.

Q.9 Explain what is Google Quality Score?

Ans – Google’s Quality Score determines how relevant the keyword is. It also determines how beneficial and relevant your ad is to the user, based primarily on certain factors such as CTR, quality of your landing page and keyword relevance.  

Higher quality score keywords will save your money and will result in higher Ad ranking thus getting more conversions.

Q.10  What is an ad group in Google AdWords?

Ans – It is an umbrella term for all the keywords, advertisements, and landing pages. An ad group contains one or more ads that target a similar shared set of keywords. An advertiser can put relevant keywords in one ad group. 

Google rewards advertisers who prepare tightly structured ad groups in their Adwords campaigns. It is very important that one should use ad groups to organize the ads by a common theme. You can bid on your ad group’s keywords to trigger ads or you can also set prices for individual keywords within the ad groups. It is also named as cost-per-click bid.

Q.11 Explain what is Conversion Optimizer in AdWords?

Ans – Conversion optimizer in AdWords is a specific tool that helps you to drive more conversions that are possible at a lower cost. It automatically adjusts bid and uses your AdWords conversion tracking data to manage the bidding process at keyword level so that your ads drive as most conversions are generated within a defined cost per conversion (also called cost per action, CPA). 

It also helps in getting the best return on investment by segregating the unprofitable clicks from the profitable clicks for your campaigns.

Q.12 How does Google Adwords bidding work?

Ans – Google Adwords bidding process helps in determining the actual position of your ad and it also determines your ad rank, maximum bid time’s quality score. The highest ad rank gets the no. 1 ad position on the SERP. The actual CPC will be determined by the ad rank of the next highest ad below you divided by the Quality Score of your ad.

The only rule is when you are the only bidder or the lowest bid in the Google Ads auction; then you pay your maximum bid per click! Google AdWords bidding heavily penalizes advertisers who bid with low-quality scores. And those with High-Quality Scores get higher ad ranks and lower CPC.

Q.13 Can you elaborate on how does a Google auction works?

Ans – Once the user searches for a  query in the search box, Google search engine processes the request and runs an auction and once it processes the data, advertiser decides the maximum budget that he would allocate for an ad. Then Google takes into account the quality of the ad, the bidding amount and the expected clicks. Depending on these factors Google would determine where to put the ad.

Q.14 What are Google Adword Ad Extensions?

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Ans – The Google Ad extensions are actually the extra space provided to advertisers for giving extra information about the business. These are mentioned as following:

  1. Location extensions
  2. Call extensions
  3. Business rating extensions
  4. Mobile app extensions
  5. Offer ads extensions
  6. Review extensions
  7. Site links extensions
  8. Social annotations extensions
  9. Communication Ad extensions
  10. Image and drop-down navigation and extension

These Ad extensions are free to your ads and also improve the website’s visibility.

Q.15 Mention the option that cannot be changed once the Google account is created?

Ans – After creating an account the user may change the time zone once. But he cannot modify or change the currency that he has chosen.

Q.16  What is the use of frequency capping?

Ans – This technique determines how many times a particular user sees a specific ad. It helps to not distract the user in any way.

Q.17 What is the average cost per click on Google Adwords?

Ans – The average cost per click in AdWords varies by keyword and industry, but is roughly $2.69 on the search network and $0.63 on the display network.

Q.18 Explain how can you enhance landing page quality?

Ans – The quality of the landing page can be improved by making the page relevant enough and not too difficult to navigate or understand. Make mobile and computer navigation easy. It should have a clear call of the action message. And also there should be trustworthiness and transparency on your page.

Q.19 Explain what is Google API?

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Ans – Application Program Interface, it helps developers compile an application that interacts directly with Google Adwords Server. It is designed for the most effective utilization of the ads, especially for those with large or complex Google Ads accounts and campaigns. It gives more power to the advertisers as they can modify ads according to their needs and also can use Adwords extensively.

Q.20 How many characters are allowed in Adword ads?

Ans – Google lets us write two 30 character headlines and an 80 character description. 

Q.21 What is difference between CPM, CPC, and CPV?

Ans – CPM is the cost per thousand impressions. This amount has no relation with ad clicks of an advertisement based on how many impressions it picks up, whereas CPC is the cost per click for an advertisement based on how many clicks it receives on the landing page. 

On the other hand, we can say that CPV stands for cost per visitor when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-under, and interstitial ads). Cost per view on YouTube is more aligned with video marketing, where you pay Google for viewing your ad. In CPV bidding, an advertiser pays you for driving each unique visitor to their site.

Conclusion

These were the 21 Most Frequently Asked Google AdWords Interview Questions and Answers for freshers, experienced or strategists. To each question you can add your practical insights to make the interview more insightful. 

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All You Must Know About an SEO Executive’s Job 

Did you recently get to know about the position of an SEO Executive? Or perhaps you found it on the list of top paying jobs at the moment. In any case, I am here to tell you everything that you need to know about an SEO executive; his skills, salary and responsibilities.

SEO stands for Search Engine optimization. It is simply a technique to improve the visibility of a web page or website on Search Engines. This technique helps to increase the number of visitors it receives through searches on search engines such as google, bing, duck duck go etc.

Who is a SEO Executive? 

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A SEO Executive simply a person who helps companies to improve their websites and increase the number of visitors it receives organically via searches made on search engines.

The main focus of SEO Executive is to make a website or a web page rank as high as possible in the search engine results page. Search engine Results Pages are commonly called as SERPS.  That’s the acronym I’ll be using from now on. 

SEOs work on developing different categories of content that range from awareness level to commercial in nature. This is done to boost conversions.  

Saying this, the role of an SEO executive is not the same as it used to be in the past. It has changed a lot since its inception of this discipline.The list of responsibilities of an SEO Executive was very limited in the past. But they have grown a lot with the improvement of internet in the recent years.

SEO in the past had only a few responsibilities such as keyword research, on-page keyword targeting, link-building, directory listings and making submissions.

Today, even when you have to do some of these tasks, the role of an SEO Executive has become a lot more advanced. You will be working in a fast moving industry that is highly demanding. A lot of technology is involved in today’s SEO, so you will have to be a lover of technology to succeed.

Role of an SEO Executive

Role of SEO is not defined by any hard and fast rule. The role may depend on the company they work in. Some roles that SEOs are made to do include, but are not limited to: 

  1. Analyzing the ongoing keywords, by using various keyword research tools.
  2. Performing various tests, analyzing the data of the website.
  3. Optimizing the landing pages.
  4. Implementing various link building strategies and SEO recommendations on a daily basis so as to direct maximum traffic to the company website.
  5. Limiting duplicate content and being listed in directions and keep your content up to the latest requirements of the market.
  6. Preparing for running PPC campaigns.
  7. Assisting the content team for best quality and most informative SEO content.
  8. Contributing to the company’s blog.
  9. Keeping updated with Search Engine Marketing (SEM).
  10. Paying attention towards Google Algorithmic changes.

What else can an SEO Executive do?

The SEO field is not a static discipline. SEO algorithms and rules change all the time. Well trained SEO Executive need to be familiar with the changes and adjust their SEO campaigns accordingly.       

SEO Executive as a Career Path

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The role of SEO Executive is available to all graduates, but the field may be a much smoother if you have a degree in Marketing, Business or IT. While SEO has proved its worth in terms of being a promising career platform, freshers are realizing the true potential of this sector & are moving towards it. 

It is one of the most competitive and promising professions in the world today. With market rivalry stiffening, every industry is swinging to Search Engine Optimization Executives to identify new markets and open undisclosed doors for their products and services. 

SEO Executive is the most important position for any online business execution. He/she can find a job in any organization. As it has emerged as one of the hottest career opportunities,  demand for this job profile is growing very fast.

Great part of this profession is that you don’t need very high qualifications, but what you need is logic, common sense, patience and dedication.

You will have to start as an intern, move to an executive’s role and finally work as a Project Manager or an SEO Manager depending on the type of company you choose. 

The Agency side of SEO is different from that of a brand side. You might need some great communication, interpersonal and project management skills to succeed as an Agency SEO guy.  

Skills of SEO Executive

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The skill-set for SEO Executive is typically very broad. An SEO Executive can come from a variety of backgrounds. He might have been hired as a graduate or an intern and may have had any other junior roles or internships.  

Internships are an important manner of developing fundamental SEO skills. Most significantly it increases your employability. Working as an SEO Executive is a good start for career. This only if you are passionate about marketing, websites, and writing, and blogging, analytics and learning innovative skills. 

The skills of Executive are regarded as the most important building blocks in the SEO field. It is essential that the sound knowledge of each skill needs to increase with career progression.

Some of the key skills that SEO executives must have are as listed below: 

  • Strong time management 
  • Ability to prioritize the work
  • Good understanding of PR to send an enticing message to the customer’s 
  • At least one or two years experience in the path of SEO/SEM
  • Good understanding of using various tools such as Google Analytics and Search Console
  • Ability to use SEO tools such as AHREFS, SEMrush or ubersuggest 
  • Excellent communication skills
  • Acceptable analytical skills 
  • Awesome Copywriting skills
  • Understanding of HTML 
  • Good command over excel

On the other hand, we can say that these relevant skills, experiences and high level technical abilities are the most essential things you must have in this field. Relevant experience and technical skills play a very crucial role in career development. 

Everyone organization benefits from increased technical skills, businesses get more productive, multifunctional workers and employees gain marketable skills and feel more engaged.

SEO Executive Salary

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SEO Executives are in a great demand. Their high demand makes way for handsome salary packages. As things stand today, 85% of top associations consider SEO Executive as a most important employ for business execution. 

On the other hand we can say that the salary of SEO Executive depends on a lot of factors. Mostly the salary of a SEO Executive will depends on his expertise, job location and the size of the organization. 

However, it is an obvious fact that the average salary may vary from one industry to another, and from one person to the other.

For example, when you sit for a job interview, upon selection and final recruitment, the offer made it you are the amount in consideration of various factors like the level of organization in terms of revenue, personnel, your  technical skills, degree, relevant experience, projects undertaken or targets achieved, etc.

All these factors add up to the minimum salary of SEO Executive. The average salary ranges between 25 – 35k for freshers. With experience it is going to increase and a person can earn up to 6-10 lacs yearly in India. As a head of SEO, a person may earn upto 1 lac per month.  At the same time, freelancing will be able to give a lot more earning potential. 

SEO Executive Job Openings 

Based on some reports, it is estimated that the monthly job openings in the SEO field is around 15,000 in India. Since the SEO industry is going to grow further, the job openings are going to increase as well. 

Learning SEO 

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So, if all that you read about SEO is exciting you to start learning SEO, you should take a cautious path. The internet provides a plethora of information and you may be pushed to learn SEO without being mentored. 

Without a guided program, you will be wandering and gaining a lot of information which is neither verified nor applicable directly. So, taking an SEO course or a Digital Marketing Course is the best way to go about it. But you should focus on taking up a program which focuses on hands-on learning. 

Conclusion 

Among the fresh career options for tech-savvy youth Digital Marketing & SEO are great career options. These fields help you earn well, relax and more importantly allow you to work from anywhere. In such a job profile, nothing matters and no location becomes a hurdle unless you are cut off from the internet.

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23 Google Analytics Interview Questions to Crack Any Interview 

Google Analytics is a free web analytics tool provided by Google for owners of websites. It helps in understanding your website audiences. Analysing trends of visitor behaviour on your website helps you in reorienting your website for better performance.

All this means that it is an important tool to use for every Marketer or a Business Owner. So, if you are looking for a job in web analytics, here is a list of the top 23 Google Analytics Interview Questions that you must know and answer well.

Let us dive straight into the Google Analytics interview questions that a hiring manager will ask you as you sit in that hot seat to get your first web analytics job. 

1. What is Google Analytics & what are its benefits? 

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Ans: Simply put, Google Analytics is a free web analytics tool that helps in understanding the interactions of your audience with your website. It helps in depicting the data related to your website in graphs and charts in a manner that gives you actionable insights. The key benefits of Google Analytics are: 

  • Understand the pages that are performing well and those which are not. 
  • Gain insights into the geographic locations that work best for you. 
  • Get help in business segmentation and allows yourself to optimize your web pages for a particular audience. 

2. Why is Google Analytics important? 

Ans: Analytics in general and Google Analytics in particular is important for giving Online Marketing the status it has reached today. Analytics gives the ability to a Marketer to track and measure the performance of his promotional campaigns and make them sustainable. Being a free option to analyse web data, Google Analytics has become an important tool for Online Marketers of the day. 

3. What is the role of KPIs in Google Analytics? 

Ans: Read this answer precisely well, this is one of the most frequently asked Google Analytics interview questions. To break it up, KPI stands for Key Performance Indicators. These are specific metrics that are important to a business. Most important KPIs include: No. of visits, no. of clicks, sessions, returning users, first-time users, and bounce rate. It is here where all your optimization starts and ends.  

4. Does Google Analytics support real-time data? 

Ans: Yes, Google Analytics gives you real time data. There is an option to understand the activities of visitors on your website at any given moment. But such analysis does not work well for small business websites or websites with low traffic. Analysing real time data makes logical sense only for big websites with thousands of visitors at a given point of time. 

However, if you are running a systematic paid or a Social Media campaign, this function can do wonders to your efforts. 

5. Explain A/B testing in Google Analytics? 

Ans: A/B testing is another important Google Analytics Question that is almost sure to come your way. A/B testing is a mechanism to identify the best performing variation of a web page. In this, you divert your traffic equally to two pages equally and analyse the results on both the pages. This activity makes the decision making data based as opposed to intuition based.     

6. Is there a way to identify top performing pages using Google Analytics? 

Ans: Yes, that’s an important job that Google Analytics will do for you. And in all honesty, this will be the analysis you’ll be doing at all given times.  In order to find the top 10 most performing pages, just go to the behavior section of Google Analytics and they will be in front of you. 

7. Is there a difference in conversion tracking in AdWords & Analytics? 

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Ans: Yes, they both are different. In the case of AdWords the conversion is attributed to the last Ad click and in Analytics the conversion is attributed to the last interaction made. With respect to the time of conversion, AdWord considers the first click while Analytics considers the final interaction. 

8. What is bounce rate and what %age of it is considered good? 

Ans: An easy Google Analytics interview question the answer which is mostly gotten wrong. Bounce rate is a measure of the number of visitors that come to your website without checking any other page of the website. Higher the bounce rate the worse your page is performing. 30% bounce rate is considered to be normal while that in between 30% – 70% is worrisome. Above 70% gives you a signal that your website needs immediate optimization.    

9. What are properties & views in Google Analytics?

Ans: The top level thing in Google Analytics is an account which may consist of multiple properties. A person can have multiple accounts with the same login credentials. A property is created for every domain or the account that deals with it. An account is eligible to have multiple properties and every property can have multiple views. By the way, a view is a point that gives access to data in the form of reports. 

10. What are dimensions & metrics? 

Ans: We have reports on a table in Google Analytics, dimensions are in rows and metrics are arranged in columns. Dimensions may be a city, browser, geography or product type. On the other hand, metrics are measurements to it such as bounce rate, session duration, events etc.  

11. Can you track Google Adsense campaigns with Google Analytics? 

Ans: Of course you can. In fact it is recommended to use Google Analytics to understand your AdSense campaigns due to the precision of information given.  You will get a point by point report about which of the site pages have performed the best and made you some good AdSense income. 

12. Can you improve your eCommerce sales with the help of Google Analytics? 

Ans: There is a feature to examine achievements of your e-Commerce activities which is called the Goal Funnel. It tells you about the individual shopping activities and give you insights into the sales conversions and related goals. 

13. What is the Acquisition report? 

Ans: Another great question that you should be prepared to answer in a Google Analytics interview. Acquisition report lets you know about the user acquisition on your website through various channels such as keywords, campaigns and source.  It gives you a clear picture on the origin of your website visitors.  

Rapidfire Google Analytics Questions & Answers 

In this section we will deal with some Google Analytics Questions & Answers that will be asked a lot after 2019. It is best to go through them a number of times so that the answers are on the tip of your tongue. 

14. What is a Cohort?  

Ans: Cohort is a name given to a set of customers who share the same characteristics. They might be people who have brought the same kinds of products or those that have bought products on the same occasion. It helps in analysing trends in a group. 

15. What is CTR?

Ans: This is a very basic Google Analytics interview question that everyone must know. CTR means click through rate. For example, if 100 people visit a blog post, and 5 click on it, the CTR is 5%. It is an important calculation to make, especially if you are running paid ads. 

16. What is Average CPC? 

Ans: CPC means cost per click. When you talk about its average, it’s the total number of clicks that an Ad has received divided by the total money spent on it.

17. What is Conversion Rate? 

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Ans: It is the %age of the total number of goals met by campaign in view of the total clicks generated by a keyword.  

18. What are Pages Per Session?  

Ans: It is the total number of pages viewed after a visitor lands to your website through an ad campaign. 

19. What is a destination in Google Analytics?

Ans: A conversion gets recorded when any specific URL gets loaded. You can either  have the URL to exactly match or you may just mention the starting part of the URL. 

20. What does session duration means? 

Ans: It is the amount of time that a user spends on a specific part of the website. The more time that a person spends, the better is your performance. 

21. What is an event in Google Analytics? 

Ans: You gotta get this answer right in a Google Analytics Interview. An event is a word for the collection of any interaction with your website. Examples are: Clicks, downloads, video plays etc. 

22. How can you create a goal?

Ans: There are four steps to goal creation in google analytics: 

  • Go to “Admin” 
  • Click on “Goals” under view
  • Now click on “New Goal” 
  • Then create your goal by following the wizard  

23. What is Benchmarking? 

Ans: Benchmarking is a way to compare your site’s performance to previous results. It also lets you compare your results with industry averages. It is extremely useful in competitor analysis.  

Conclusion 

This was a comprehensive list of Google Analytics questions and answers that you must be prepared to answer to get through a Google Analytics interview. You should check out a full course on Web Analytics to get more insights. 

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All You Need to Know About a Digital Marketing Executive

Are you enticed by Digital Marketing and want to start a career in Digital Marketing? Getting a Digital Marketing Executive’s job is the perfect option for you. But with too much information on the internet, I understand that you would be a bit bamboozled about the best approach to become one.

In this post I am going to lead you by the hand and make you understand the path to become a Digital Marketing Executive in 3-6 months. You may also check out this eBook on the “Journey of a Digital Marketer”, which talks about everything related to a career in the Digital Marketing industry. 

Backdrop of Digital Marketing in the Current Day 

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Perhaps Marketing is an industry that has been affected by the internet the most. With the rise in usage of internet, more people have become prospective customers to any business trying to sell their products or services online. 

But there is a catch, interactions and engagement with prospects and customers has become increasingly difficult with the unlimited choices that consumers have. So, the internet has become a place where product visibility has increased and decreased at the same time. 

All this makes the profiles of Digital Marketers more useful for businesses. From among the most important profiles are those of a Digital Marketing Strategist and a Digital Marketing Executive. In this post we will concentrate on one of the two profiles. 

Who is a Digital Marketing Executive? 

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A Digital Marketing Executive simply put is a person who is responsible for executing the Digital Marketing plans of a business. He is the guy responsible for applying the Marketing plans of a brand on digital media. A Digital Marketing can wear multiple hats or be a specialist in one online marketing channel. These channels include: 

  • Search Engine Marketing 
  • Content Marketing 
  • Social Media Marketing 
  • Inbound Marketing 
  • E-Mail Marketing
  • Mobile App Marketing 
  • Web Analytics
  • Automation

Typically, a junior level digital marketing executive will be given one task or one channel to work on. He will be handed more responsibilities as he grows in his experience. Generally a person with good communication and a course in Digital Marketing is considered for such roles. It is rare that a company hires a person who has to be taught everything from scratch. 

The job of a Digital Marketing Executive entails a lot of research as the web keeps on changing continuously. So, he has to be on the top of his game at all times. So, if you are sitting at an interview, you need to show that you know the industry well enough to be considered. If you don’t know of the latest Google updates and the general patterns of algorithms of Social Media, you would not be considered to be the best candidate for the position.  

Salary of a Digital Marketing Executive 

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A Digital Marketing Executive’s salary depends on a lot of factors. And obviously that will make it to fluctuate a lot. Typically the salary of a Digital Marketing Executive will depend on his expertise, job location and the size of the organisation. 

A fresher will be paid anything between 2 lakhs to 2.5 lakhs per annum. With experience it is going to increase and a person can earn upto 5 lakhs per annum in an Indian metro city. Tier 2 & Tier 3 cities would pay lesser. Since the sector is growing reports from the US Bureau of Labor Statistics suggest that 225,000 more jobs will be opened by 2024. This means that job openings will increase at a rate of 9% year on year.   

Skills of a Digital Marketing Executive 

A Digital Marketing Executive needs a plethora of skills to execute his job well. Btw, we have a concept today known as the T-Shaped Marketer. This concept says that a Marketer has to know a multiple of foundational skills and master a few of them. Since marketing has become a multifaceted job today, it makes much more logical sense. Broadly the skills can be enumerated as: 

  1. Marketing Foundations 
  2. Branding & Positioning
  3. UI/UX Design  
  4. Data & Analytics   
  5. Consumer Behavior 
  6. Front End Code
  7. Copywriting 
  8. Customer Journey 
  9. Storytelling 
  10. Marketing Technology 

With regards to Digital Marketing skills, he would need a good knowledge of: 

  1. Search Engine Optimization 
  2. Pay Per Click 
  3. E-Mail Marketing 
  4. Social Media Marketing  
  5. Inbound Marketing 
  6. Web Analytics 
  7. Mobile App Marketing 
  8. Blogging 

Digital Marketing Executive’s Job Description 

A Digital Marketing Executive is given multiple KRAs. They may include but are not restricted to:

  1. Assisting in the planning of Digital Marketing Strategies 
  2. The execution of plans of Digital Marketing 
  3. Actively taking part in SEO efforts 
  4. Bringing targeted visitors to the website using paid ads 
  5. Writing blogs and website content, as and when required 
  6. Writing Social Media and paid ad copies 
  7. Monitoring the competition and making recommendations for improvement 
  8. Researching the trends to reinforce Digital Marketing tactics
  9. Collaborate with designers to improve website conversions 

A digital marketer has to lay special focus on some skills that would help him succeed. Copywriting, On-Page SEO, Off-Page SEO, Link Building, Marketing Automation, Analytics and Creativity are some of the most important skills that he needs.     

Interestingly, many aspiring Digital Marketing Executives fail to give enough time to enhance their copywriting and creative skills. But in reality these are the very skills that give life to the personality of a good digital marketer. 

Resume of a Digital Marketing Executive

The resume of a Digital Marketing Executive like any other resume is divided into 5 major sections. Each of the sections has to be given due consideration to make a resume stand out. These sections are: 

  1. Professional Summary 
  2. Work Experience 
  3. Education & Certifications 
  4. Skills 
  5. Personal Details 

Professional Summary

While writing your professional summary, make it a point that you exhibit your achievements as a Digital Marketer. The recruiter is not interested in knowing that what you want or desire. Rather his focus is on shortlisting a candidate on the basis of their achievements and abilities.   Take the example of this summary for a fresher: 

“I am a passionate Digital Marketer with great love for blogging. I have generated targeted traffic of 50,000 visitors to my blog in a matter of 6 months. My Social Media skills have led me to gain 6000 followers for my blog. I would love to replicate this magic for a Start-up or an SME.” 

In the above summary, the candidate clearly wants to work in an SME environment and that’s where his strength lies. This resume will stand apart in a pile of resumes belonging to freshers. Simply because, this guy has demonstrated results.  

Work Experience 

Work experience plays an important role in the hiring of a candidate. In the work experience section you should demonstrate the results in detail. This will tell the hiring manager about your capabilities with finer details. You can put it in this fashion: 

Digital Marketing Intern – Digital Vidya 

July 2019 – Oct 2019 

  • Extensively researched keywords for monthly blogs of the brand. 
  • Optimized already existing blogs and improved the rankings of 75% of them in 3 months.
  • Wrote Social Media Ad copies that resulted in securing 15% more leads. 
  • Outreached 200+ websites and helped the CEO to guest write on 25 websites. 
  • Helped the Digital Marketing Manager with Analysis and reporting of various ongoing campaigns. 

This portrayal of work experience is simple and to the point. This tells the hiring manager of the key activities that the candidate has performed and the results that he has achieved in the past. This will help in letting the manager to estimate where can the executive he is hiring get started. 

Education & Certifications

This is a rather simple section. You should write all the academic qualifications you have along with the certifications that you have received. All of this should be written in a descending manner. If you can put more certification from competitive bodies, it will have a great impact on your resume. 

Skills Section   

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Skills are everything that matter in the real day. You can have all the experience, education or certifications but the ability to execute campaigns all depends on your skills. I had listed a number of skills that you would need to succeed as a digital marketer. List all the ones that you have acquired. 

Be honest here, because if you missell yourself in an interview, it will be very difficult to prove your ability at the job. It is always better to show your willingness to learn than to fake knowing something. 

Personal Details

It is a fact that this one is the most neglected sections of a resume. People fill it in with anything and everything. It will not work. Fill it with precise details that will work to your credit. Especially showcase your willingness to relocate or your ability to speak and write multiple languages. Don’t fill it in with useless details such as your passport number.  

Over to You

To be a Digital Marketing Executive and achieve your dreams in the Online Promotions industry, you have to put in a lot of hard work. It is not going to be easy,but if you plan the journey well, you will do much better than your peers. However, taking a Digital Marketing Course can be your first step towards success.

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The Perks of Being a Digital Marketing Manager

The job of a Digital Marketing Manager is a prized one. He is at the helm of a fast moving department putting his creativity and instincts to test and drawing some awesome revenue to the company. It all looks fancy, thrilling and exciting. 

But it might not be so rosy. Digital Marketing Manager has a tough job to have. In most SMEs, he is the main guy responsible for the company to turn around a fortune or sink deep. So, pressure handling must be his forte. 

But when it comes to money, a Digital Marketing Manager draws big bucks.

The average salary of a Digital Marketing Manager in India ranges between 10,00,000 to 25,00,000 INR.

It is a bit lower in SMEs and somewhat higher in MNCs. Funded Startups pay the highest while bootstrapped startups pay the lowest.

But what makes this job so exciting and rewarding? Let go on and learn more.   

Key Responsibilities of a Digital Marketing Manager   

Since we just spoke about the broadness of a Digital Marketer’s job, we need to understand that there is a priority attached to every part of his job role. Looking at the job responsibilities of a digital marketing manager, there are a few highlights: 

  1. Driving Traffic to Website 
  2. Increasing the Lead Count 
  3. Overseeing the Blogging efforts of the brand 
  4. Improving the brand visibility on Social Media Marketing 
  5. Taking care of the eMail Marketing efforts 
  6. Improving UI/UX of the website 
  7. Analysing the Marketing efforts of the brand 

But here there is something to understand. Different companies have different objectives which means the job description of a digital marketing will be different. 

Overall as stated earlier from Web Development to Graphic Designing, Copywriting to Video Editing, a Digital Marketing Manager has to sit at the top of the pyramid and get things rolling. 

Skills Required to Become a Digital Marketing Manager 

A Digital Marketing manager needs to know the tricks of the trade. He has to be well aware of all the channels of Digital Marketing and be strong with regards to his project management skills. He has to be someone who knows how to prioritize his tasks. Most Online Marketers falter because they are unable to prioritize their tasks.

Summarizing, the key skills to succeed in an Online Marketing Manager’s job are: 

  1. Project Management Skills 
  2. Ability to Prioritise 
  3. Good Communication
  4. Strong Analytical Skills 
  5. High Creativity 
  6. Ability to Adapt 
  7. Pressure Handling
  8. Strategy Making 

All these enlisted skills would more so refer to the soft skills of an online marketer, but with regards to his foundational marketing skills, he needs to know: 

  1. SEO
  2. PPC 
  3. E-Mail Marketing 
  4. Social Media Marketing 
  5. Inbound Marketing 
  6. Analytics 
  7. Copywriting 
  8. Blogging 
  9. Design 
  10. HTML 

The first eight of these skills are an absolute must while the last three are an add on. The image below depicts an importance of skills in the markets today and their progress in the near future. 

At the heart of it, a Digital Marketing Manager is responsible for developing, implementing and managing campaigns. With this comes the need to take control of all these activities and analyse the outcomes. 

He has a lead role to play in enhancing brand awareness within the digital world. Brand Awareness can be enhanced by increasing the traffic to a website or company’s Social Media pages. He is also at the helm of affairs in in driving leads and sales. One of the key metrics for the performance of the digital marketers is lead generation.   

Most of the times, an Online Marketing Manager is the person who works as the official spokesperson of a brand on all their e-mail campaigns, but this would be subject to the product of the brand.  

How to Become a Digital Marketing Manager? 

Becoming a Digital Marketing Manager is a journey that takes time. You have to start with some foundational knowledge of Marketing. Once you get that, you master the tools and tactics that are used in Marketing. It is preferred that you take an internship after that. 

Once all this is done, you need to study some psychology and consumer behavior. That’s where you will know how to play well in the cluttered markets.  

Learning Digital Marketing 

To be an Online Marketing Manager, you have to be thorough with the basics. That means you can’t find success without learning Digital Marketing to a very deep level. As a Manager, you need to know all the skills required in every channel of Internet Marketing.

You obviously cannot be proficient in all, but you definitely need to be clear about it generally. At least the core disciplines of the game. These core skills would include SEO, PPC, E-Mail, Social Media, Lead Generation Process, Analytics, Inbound and so on. Added skills would include design, and web development. 

With so many caps to wear, anyone who wishes to succeed in this domain needs a strong basic training. That means, there is no running away from a Digital Marketing Course to start with. 

Practically Applying Your Knowledge 

A learner of Digital Marketing has to go through a process of applying all his learning. The best way to go about it is to create a blog and work hard on it. You would need to research keywords that determine your niche, then you progress to writing content for your blog. Once you do this, you need to move on to getting your content to rank high on the search engines. 

Following this you would have to build your e-mail list, and after that you need to promote your products or services. At this stage you need to use Social Media, Blogging, E-Mails, paid ads all in tandem and get to your goals. That’s what you will have to do.  

Taking an Internship or an Entry Level Job 

Internships and entry level jobs are very important for the growth of understanding of digital marketing applications. An internship or a job will also expose you to processes followed at brands and agencies, which means that you are more organised as a professional. 

Applying for a Digital Marketing Manager’s Job 

Getting one will be a hustle, but you need to keep up to the challenge. You need to do two things once you take the enlisted steps. One is that of creating a perfect resume and the other is that of getting to qualify the interview. I am dealing with one of the situations here and giving you a link to read for the other. Know what you will be asked in a Digital Marketing Interview.  

Resume of a Digital Marketing Manager

The resume of a Digital Marketing Manager has to demonstrate his ability and effectiveness reach company goals. It is important to showcase that you’re adept at Website/Content Management, and have a strong knowledge about Marketing Automation for eMail Marketing.

If a Digital Marketer has an online presence in terms of blogs, social media networks or other Web 2.0 platforms. Such a depiction would help the hiring managers to fathom your skills more clearly. Here, I will talk about some of the most important parts of your resume.      

Writing Your Profile Summary 

This is the place where you should highlight all your top accomplishments and attributes. You may use strong action verbs and achievements at job. This paragraph is the most vital part of your resume which needs most, so it has to be the best.

Putting Your Employment History 

List the positions which are relevant, but write in a manner of activity and achievements, and do not just mention your KRAs. The better you can articulate your achievements, the better you will be perceived.  This is simply because all Digital Marketing Managers have the same KRAs but what distinguishes one from the other, good from the better is his achievements. 

Crafting Your Skills Summary 

Your skills will determine your strength as a Marketer. You need to mention all your technical skills in this section. A good marketer must have good exposure to working with CMS, analytics tools such as Google Analytics, and keyword research tools as SEMrush, AHREFS, Google Keyword Planner and so on. Apart from that you need to have a good understanding of CRMs such as HubSpot. All of these tools need to be highlighted. 

If you know photoshop, HTML and CSS other similar programs, you will be at a great position and much more complete as a professional. 

Over to You 

There is a growth in T-shaped marketers and that’s a growing trend especially in smaller companies and startups. These jobs pay premium salaries as well, but to be a T-shaped Marketer might not be that easy. It easily would take a year to just get trained on the skills required. 

Getting a Digital Marketing Job might not be that easy, but it is worth the effort. The salaries, the activities, the thrill and the satisfaction that you’ll get from these jobs is immense. It is important that you take a digital marketing course to start this journey, without which it might be difficult to move a lot of ground quickly.

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Top 11 Online Marketing Jobs to Apply for Today

With the growth of the internet, there is no wonder that online marketing jobs are on the rise. These jobs come in various categories, for a beginner, for a mid level professional and for an advanced level expert. 

Reports suggest that the Digital Marketing Industry is estimated to be around $69 billion in the current day. Not to mention that it is going to go up in the near future. Expecting great roles in this online marketing industry is the most obvious thing. 

Online Marketing jobs are in essence quite different from any other form of jos in the market. These jobs have a tradition of being very luxurious in terms of the time hours you would invest in them. Digital Marketing jobs give the highest in terms of proving a great standing in the gig economy. 

For those of you who don’t know the Online Marketing industry, let me talk a bit about the industry first. 

What is Online Marketing?

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Online Marketing is a name given to multiple tools and methodologies that are used to promote products, services, people and ideas. It includes a wide array of activities that are related yet different in nature. 

Online Marketing starts with design of a website, and goes on to tackle the issues of paid advertising and PR as well. So, the canopy of activities under which this internet marketing sphere word is huge. 

Since it is easier to measure online behavior of your customers, more and more businesses are investing in it. There is a clear indication of ROI on every activity related to Online Marketing. Jobs and investments in this form of marketing are growing as a result. 

Let’s talk about the top 11 online marketing jobs that you should apply for if you have the passion to succeed in this fast moving space. 

11 Best Online Marketing Jobs 

Jobs in Online Marketing for freshers are different to those for existing marketing professionals. Whereas a fresher is yet to understand the nuances of a business, an existing professional only needs the technical skills to get started in web marketing. 

1. Digital Marketing Manager

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Digital Marketing Manager is from the most sought jobs in the online marketing sphere. But getting one does not come easy. You need to have around 5 years of experience to fit this job role. Apart from that you would need to have worked in multiple positions in a Digital Marketing team.  

People with exceptional skills or very strong education might be able to crack the job quicker. But this is a hard nut to deal with. From among all online marketing jobs, a digital marketing manager’s position is the most demanding. No wonder that they get premium salaries as well. 

A Digital Marketing Manager can earn between 7,00,000 to 20,00,000 a year. 

2. SEO Specialist

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If you love coding, or have some idea about web development, it is a job that you will love. SEO jobs are of three types; there is an on-page SEO specialist, then there is an off-page SEO specialist and then we have a technical SEO guy. 

On-Page SEO is a person who works with the website and the pages on it, he needs to have good written skills and some simple technical insights. Off-Page SEO would entail a person reaching out to other people, he needs PR & communication skills to succeed. Technical SEO is a big thing. This is where the big bucks are. A technical SEO is involved in maintaining the good health of a site. 

You can choose to apply for either one of these profiles or for a more generic position of a SEO Manager where you will be responsible for all the three given tasks.

3. Paid Ads Specialist

Online Marketing is into advertising as well. But the advertising in online marketing is quite different from the traditional ads. In the online world, the impact of each ad can be monitored. So, if you are good with bidding and analysis and find yourself to be a witty copywriter, paid ads specialist  is the job that you should seek. 

Salaries in this field depend on the kind of abilities you have and your previous experience. You would be able to earn anything between 30,000 to 80,000 in this role.

4. Inbound Marketing Specialist

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An inbound Marketer gets traffic to a website in order to increase leads and sales using organic marketing techniques. He can use SEO, blogging, e-Mail or Social Media Marketing to his credit. So, an inbound specialist has to have a multidimensional outlook to things. 

An inbound marketer has to know all the digital marketing techniques in good details and that’s when he can produce some reasonable results. But when it comes to opportunities, this is a top online marketing job to seek. 

A real inbound specialist can earn something in between 60,000 to 120,000 in Indian markets. 

5. Social Media Marketer

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Social Media is everywhere and these marketers are going to be more in demand as more PR turns online. Whether it is crisis management, PR or brand building, a social media marketer has multiple caps to wear. 

Social Media Marketers can also be directly involved in sales, and thus run ad campaigns on Social Media platforms. This is a thrilling job to say the least. Freelance opportunities in this field are also on an all time high.

General market trends suggest that a Social Media Marketer can earn from 30,000 to 80,000 in a job. 

6. Content Marketing Specialist

Content is King, and Content Marketers are the kingmakers. From writing top class captivating blog posts, to creating fascinating videos and hosting interesting podcasts, content marketers are forward thinking ninjas who know exactly about attention seeking tactics. 

They may be involved in developing brand mentions or brand fame, engaging customers, creating elements of brand recall and so on. It is a research intensive online marketing job that requires excellent written and spoken language skills along with good SEO, Social Media and E-Mail Marketing knowledge. 

Content Marketers earn anything between 30,000 to 1 lakh per month. This is an online marketing job where salary depends on your talent. 

7. Copywriter

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Copywriter is someone who can  write content for different channels. They are geeky people who know how to add pun to words. To be a copywriter you need to be very good with your writing skills. That means you have to be a good reader and an excellent observer.

Copywriters master the art of making people act on their dictates. They are like salesmen who don’t speak to you but make you read their views. A good copywriter is one who can deliver witty phrases one after the other, until you fall in love with his work. 

Copywriters earn an average salary that may range between 40,000 to 150,000 per month in bigger brands. Good ad agencies also pay highly to their copywriters. 

8. E-Mail Marketing Specialist

E-Mail is a great marketing tool which is often ignored. Due to its cheap nature and high ROI, some marketers specialise in using it to the maximum capacity. Marketers who specialise in E-Mail marketing are good with both their writing skills and their technical skills. 

Freshers salary for this role can be as low as 20,000 per month and a specialist can earn as much as 200,000 a month. So, everything depends on your hard work and skills. In the consulting arena, Email Marketers charge the highest.  

9. Web Marketing Analyst

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The biggest advantage of online marketing is that it is measurable. If you miss this simple thing, then you are not doing online marketing in an efficient manner. So, in comes the role of a web marketing analyst. 

An analyst usually sits on google analytics or omniature of adobe and measures the performance of each marketing activity that his team performs. This is a role more needed in big enterprises where there are huge analytics to work with. The salary for this profile ranges between 30,000 and 100,000 in India.  

10. UI/UX Designer

This is a top notch role in an Online Marketing team. A good UI means better perception of the brand and a good UX leads the visitor to admire the brand. The cleaner your website looks and the easier it is to navigate, the better will your online marketing perform. 

Many might not consider this to be from online marketing jobs, but in reality, UI/UX design sits at the core of any digital marketing campaign. Without a good landing page and seamless navigation, all your efforts are fruitless. 

A fresher may get anything between 30,000 to 50,000 as salary in this role and an experienced professional may earn anything between 100,000 to 250,000 per month. 

11. Affiliate Marketer

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Affiliate Marketer works for different brands and helps them get customers. What does he get in return? Commissions. 

The commissions he receives depend on the agreement he has with the brands or may be as are laid out in the policy of the brand he works with. Within the brand, there are people who manage such partners and are always busy in increasing the number of affiliate marketers they have in their kitty. 

Over to You 

These were the top 11 online marketing jobs that will help you be in a fulfilling career. To get started with your journey in digital marketing, it is advisable that you start with taking a deep digital marketing training course.  

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Types of SEO & the Manner to Utilize Each for Unlimited Growth

 

Have you ever wondered why certain pages appear on Google when you search for something? What makes Google choose them?

Is it a random resultant or is there a proper algorithm behind it?

If you don’t know the answer you that and are curious then let me tell that it is not at all random. There is a proper algorithm that Google follows to generate those results. Honestly, this is a very intense thing called Search Engine Optimization (SEO).SEO is exactly what marketers use to move up the ranking of the results.

In this article we will tell you what SEO is and how important is it in Digital Marketing, the types of SEO and the manner to utilize them for personal growth.

What is SEO?

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Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO plays a very vital role in getting more visitors to your website. It is a must-use way to keep you ahead of your contenders.

What is the Function of SEO?

The main reason for the use of Search Engine Optimization (SEO) is to improve a website’s online presence, its traffic and ultimately upgrade the ranking of the website on Google.

According to HubSpot, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. 

  1. SEO is pocket-friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
  2. SEO strategy must work and improve the search engine ranking of your websites.
  3. SEO is necessary for website ranking and driving more user traffic on your website.
  4. Mobile SEO a bigger factor in SEO technique and cannot be ignored to improve the visibility of a website because more than computers and PCs, people are more inclined towards using their mobile phones.
  5. SEO must collect as much ROI by attracting visitors and due to this the conversion rate increases due to higher ranking.

Types of SEOs

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Traditionally there are two types of SEOs which marketers have been using to promote their products online, these are:

White Hat SEOs

White Hat SEOs are legitimate and ethical ways used by the marketer to gain traffic which is according to the Google guidelines. To get information and penetrate into the market Google Algorithms are followed and it does not give way to any malpractices.

Among many White Hat SEOs, the most popularly used and effective practices are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach. These practises due to their fair approach may be slow in producing results but have a long-lasting effect.

Black Hat SEOs

This type is the exact opposite of the former, it means getting results by finding loopholes in the Google algorithm and ultimately getting a higher ranking in the Google pages. Before you get all excited this type of SEOs is against the guidelines of Google and is considered illegal.

The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t intend to open.

Apart from the above there are some other types of SEOs, and these are most popularly used SEOs today, they are as follows:

Grey Hat SEOs

As the name suggests Grey Hat SEOs are a combination of Black and White SEOs, you guessed it right, they are a mix of ethical and unethical means of gaining traffic. Marketers adopt these practices mostly at the request of the client who insists on getting results to get ahead of their competition.

On-Page SEO

Activities carried out on the website in order to rank higher in the search page of Google such as infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO but the most important and relevant activity is providing the users with superior quality content that they will love. These are a kind of Behind the Scenes activities and pave way for the next activity.

Off-Page SEO

Activities that are performed only after a page goes live on the internet and include activities like sharing the post, commenting on the post to build engagement, like the post on the social media, giving the star ratings to the post, answering the queries of the target consumers.

Techniques of SEOs

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Techniques of SEOs are used to gain web traffic through qualitative and quantitative measures and these include:

  1. Improve user experience across your entire site
  2. Optimize for voice search
  3. Focus on topic clusters instead of keywords
  4. Go into detail – but only when it’s relevant
  5. Conquer video with YouTube SEO
  6. Build a variety of backlinks
  7. Get a grip over technical optimization
  8. Target local searchers with local landing pages and listings
  9. Know how to measure SEO performance

Scope of Using SEOs for Unlimited Growth

Whenever you take interest in something and want to pursue it you must find out if it’s something you can be good at, do you possess the skill to excel in it?

And is it even something that can make you money? Same goes for digital marketers and their interest in SEO, if you think you can make a good SEO executive then you need to know how to utilize each technique for unlimited growth, and here is how you do it:

White Hat SEO

This is the most authentic type of SEO and in order to succeed in this all you need to do is stay true to yourself and your work.

Create amazing content that is useful to your visitors and use the SEO keyword research to generate the most relatable and relevant keywords for your content, and use them to make articles like How-to, user guide article and become the first search for the visitors.

Apart from that follow creative ways when you’re creating Meta descriptions, in this way the search engine and the users will discover your website easily.

Be careful when organizing the Information Architecture because sites with good IA perform much better in search results because they are easy for the visitors to understand and relate to.

Black Hat SEO

It’s better you don’t excel in this, you may be clever but search engine companies are much smarter and keep on upgrading their algorithms to keep Black Hatter from taking advantage of any loopholes. Still, if you insist let me share some ‘black’ secrets with you.

Black hatters use the products of another company to gain top ranks, they do it by spamming keywords in areas of a website that are unseen by the user (such as in comment tags, in tiny text, or in text the same colour as the background).

This is done to make a website look more important to a Google and other search engines and the user who are looking for those keywords, in short, a visitor writes a certain keyword and among the top results get the black hatter whether it has information on the keyword or not.

Grey Hat SEO

The important thing to remember and learn from this types of SEO is that change is inevitable, you must be prepared to upgrade for entire change your strategies and most importantly be able to distinguish between which strategies to adopt and which to rebuff.

There is a thin line between thinking outside the box and outrightly doing something unethical to gain results. Hence in order to grow in these types of SEO, be prepared to see your strategy from the previous become irrelevant in the next year and make sure you have another strategy ready for the next year.

Off-Page SEO:

The Off-Page SEO is based on the pillar and if you learn to hold these pillars to the ground then you will easily reach the top and control the market. These are as follows –

  • Brand – Here the technique to gain growth is first to create the best product you can (improve the existing product based on complaints or make a new product that can help the customers in the best possible way). Customer Service is another important virtue that should be imbibed by the marketers, it is important for them to make the customer happy and content in every way possible with positive interactions. Focus on web searchers’ intent, matching the titles and descriptions to what the visitor wants helps gain more traffic.
  • Audience – Handling the audience means having a reciprocating social media presence, building connections with all the social media influencers, commenting on various related blogs and forums and at all cost avoid guest blogging for links.
  • Content – This doesn’t only mean upgrading your articles, photos or videos, it means to redefine your brand designs, creates, online & offline shares, logos and tag lines to personnel, phone calls, signage etc.

On-Page SEO:

The most important things to remember to make your website grow through On-Page SEO then you should crawl your website properly, audit your SEO strategy & define your site architecture clearly and update all the URLs, page titles, and meta descriptions.

Establishing value propositions for each page is very necessary just like defining your target audience is, and always plan new page titles for your website. Always track keywords and topics for each page and keep on reviewing and editing page content as needed, include more visual content as it is easy to grasp. Lastly, remember to add internal links and optimize for conversions.

SEO is an integral part of Digital Marketing and the one who masters this art, masters the entire digital marketing world. The beginning of any online websites’ success is when it appears on the first pages of Google because when visitors see that the search engine itself thinks that you have the best solution to the problem then they start believing it too. They trust the search engine and believe that the search engines trust you, which results in them trusting you.

In order to attain the trust of the visitors and the search engine its very vital for you to understand all the above-mentioned types of SEOs and learn how each of these can be utilized for gaining personal growth of the product and the website.

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The Scope of Digital Marketing in India

The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?

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Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like comfreelancer.com, upwork, naukri.com etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.

6. Drop-Shipping Business

Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.

Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.

Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:

Job Description Experience in Years Salary Amount Per Year
Digital Marketing/SEO/Social Media Fresher 0 – 1 Year 2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist 1 – 4 Years 4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead 4 – 6 Years 6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager 6 – 8 Years 8,00,000 – 10,00,000
Digital Marketing Manager 8 – 10 Years 10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background 10 – 12 Years 16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background 10 – 12 Years 12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background 10 – 12 Years 35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.

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What to do After MBA: Guide to a Bright Future

MBA is one of the most sought after qualifications if you want to take your career to a notch higher with more than 5 lakh students enrolling for this course every year.

Despite the fact that pursuing a degree in MBA can be an expensive affair, the return on investment is pretty good. However, many students are perplexed about that one question: What to do After MBA?

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A degree in MBA gives you new perspectives about careers you’d never have thought about and the electives give you the necessary insights into each of these new areas.

Doing an MBA just for the sake of it, however, is still not advisable and the student should first get it clear in his/her mind about what to do after MBA.

In this article, we will guide you through the best possible options available after pursuing a degree in MBA. Learning a new skill along with an MBA degree to the sport can work wonders for you in the corporate world.

Following are Some of the Best Courses that one can do after MBA

1. Chartered Financial Analyst (CFA)

If ever a question regarding what to do after MBA in Finance has crossed your mind, then this CFA is the answer.

It has got three levels (Level I, Level II and Level III) and with a certain amount of dedication with about 300 hours of self-study, you can easily clear these levels. This course is a brilliant answer to what to do after MBA in Finance.

2. Digital Marketing

Digital Marketing is the new age career which has taken the entire country by storm.

With the advances in the electronic world and with the behaviour of the customers inclining towards digital platforms, digital marketing is the best possible career option after MBA.

We will be discussing Digital Marketing at length in this article but let’s first have a look at the other career options that can answer your query to What to do After MBA.

3. Financial Risk Manager (FRM)

This exam is for MBA graduates who are interested in a career in risk management. The exam has two levels and the certificate is provided by the Global Association of Risk Professionals.

FRM provides expertise in a niche area and candidates can apply for investment banks, corporations or asset management firms.

This too is a great career prospect if you are thinking in terms of what to do after MBA in Finance.

4. Certified in Production and Inventory Management (CPIM)

What course to do after MBA? CPIM can also become a great prospect after MBA. CPIM is a globally recognized certificate program and is very convenient too as the entire coursework is available online.

5. Project Management Professionals (PMP)

Project Management Institute is a non-profit body which offers various certification courses, one of which is PMP. This is a four-hour exam which consists of 200 multiple choice questions.

This is a great way to excel in your career if you are worried about what course to do after MBA.

Why Digital Marketing?

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It’s not hidden from anyone that the world is going digital. Digital India drives in India is currently covering 600 districts all across the country.

Digital Marketing surely can be your answer to “What to do after MBA”. In the coming future, every business has to include digital marketing as a part of its growth strategy.

This has led to an increased demand for digital marketers in India and all throughout the globe.

The supply of good digital marketers is in short and this is the time for the ambitious youngsters like you to cash in on the opportunity. Before we move ahead, let’s understand what digital marketing is:

In many ways, digital marketing similar to traditional marketing: you’ve got a product and you’re looking to ways to engage with customers to build brand awareness.

Digital marketing has given birth to even more roles and skills than marketing ever before and it’s this dynamic and versatile nature of digital marketing that makes it so fascinating.

It’s an exciting way forward for all those wondering about what to do after MBA. Here are some general areas that a digital marketing professional will likely touch on during their training or career:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • E-commerce
  • Email Marketing
  • Marketing Automation
  • Content Management & Creation
  • Web Development
  • Web Design
  • Copywriting & Editing
  • Analytics
  • Business/Marketing Strategy

It’s a good idea to join a course in digital marketing and get trained for the business.

Digital Marketing After MBA

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Digital Marketing is a non-technical course and can be easily grasped and trained for.

It adds a layer of science and analytics to marketing, which is why an MBA should join a digital marketing course.

There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.

The gap between industry-relevant skills and education is ever increasing as marketing has changed a lot in the last few years but your MBA course curriculum hasn’t much.

An MBA degree has not remained enough to get a job.

Digital Marketing is the future of Marketing and an enticing answer to what to do after MBA.

Digital Marketing gives clear and detailed information on products and services through content marketing and updated marketing strategies. It is focused on Return on Investment.

Digital Marketing, if done efficiently, will give a boost to your orthodox marketing strategies and you will be able to do wonders for your employer.

As discussed earlier, there is a huge demand-supply gap as far as good digital marketers are concerned. With a degree in MBA, you have already got the skill of management up your sleeves.

Doing a good and authentic course in Digital Marketing after MBA can prove to be the real game changer. This will open for you new avenues of exciting and rewarding career prospects which you wouldn’t have planned for yourself.

Hence, if you are worried about what to do after MBA, then digital marketing is the answer.

Various Courses in Digital Marketing

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Getting trained for the job is the pre-requisite.

Digital Marketing is a brilliant solution for what to do after MBA and it is highly recommended that you should enrol in one of the available digital marketing courses as it will help you in learning the basics and to formulate the strategy in the right way.

There are a lot of students who are worried about what course to do after MBA, and then this is an excellent solution.

There are a lot of good and authentic courses in digital marketing available in India which provide the entire knowledge of this business.

One such Online Platform is Digital Vidya. Digital Vidya is one of the few dedicated platforms available online which focus on training people in Digital Marketing.

Digital Vidya provides a wide range of courses whose entire curriculum is detailed on their website.

The courses are designed to cater to the needs of all types of candidates enrolling for the program. From the basic level to the advanced level, they have got you covered entirely.

The reason I am suggesting Digital Vidya is that one needs to learn from the best to become the best.

Join a digital marketing course today and get a chance to change your career path for the better. This will surely answer your question “What to do after MBA”.

Conclusion

So what are you waiting for? There is a huge world of opportunities waiting for you. Don’t just get stuck with the question of what to do after MBA.

Take a step forward and change the game forever. This article has given you a rough idea about the best courses and skills to learn after MBA.

These courses will give you an edge over the other aspirants and will help you in growing in the corporate structure.

If you are from a science background and want to look for a lucrative career after graduation, you can go forward and take a Data Science Course.

However, a major focus was given to the courses in Digital Marketing and why should you do it.

No matter how much one denies it but sooner or later everyone has to adhere to the fact that digital marketing is the future of marketing and business and an answer to what to do after MBA.

 

If you sharpen your skills in digital marketing by taking a Digital Marketing course, you will surely move ahead of your fellow MBA graduates.

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