Biggest Social Media Challenge: “More Media, Less Social”

Walmart had 5563 unanswered questions from consumers on December 11 – the height of Christmas shopping season – according to Social Bakers, the social media analytics firm. That’s a lot! but bear in mind that Walmart was asked 10,496 questions on Facebook from Sept 1 through Dec 11, and it answered 4933. ie 47 percent of them.

The numbers give a glimpse of how labor intensive it can be for a big brand to have a popular Facebook page. Walmart has about 26 million Facebook fans. Once you establish an army of fans on social media, you have to deal with an ‘always on’ communication channel, whether you like it or not.

Establishing Credibility Online

You absolutely must build much more than enough credibility, especially on the Internet. When you first go into business, people don’t know who you are, how you do business, which values and ethics you hold, and the quality of your products and services. 

There’s a lot more to building online credibility than just packaging your value proposition in good content and design… after all, offline you seldom trust a person if he is only dressed right….

So, here are a few ways to establish online credibility: 

  • Be Real

Let your audience connect with a real caring person having a real phone number or email address. Your business get’s zero points for sending leads to info@”e-mail address”, or forcing people who are interested in reaching out to fill an anonymous-feeling form. Amplify the voice of your brand by personalizing your online bios with interesting details or stories; these can convey a lot about what it’s like to work with you.

  • Create an Personal Brand

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Choose a handful of qualities about yourself that you want to be known for.

  • Social Proofing Trumps all !

Social proof is the best way to gain credibility. Having someone else mention you, link to you, praise you, etc. solidifies your awesomeness in other people’s minds and jumps you leagues ahead of your competitors.

  • Build relations 

You need to identify the influencers in your industry and network with them so that you build solid relationships. Those relationships will carry you very far when it comes to your own credibility. Successful online interactions are successful because you put the other person’s needs and wants before your own.

  •  Talk the Talk- Walk the Walk

Be responsive to the people connecting with you. To build credibility back-up the things you say. If you say you will do something, do it. Have a conversation, speak about things you know about, confer with others about a special niche or interest. Then, refer the same “group” to others, a site, a service, a product, or other knowledgeable source.

Finally you cant become credible overnight it has to be earned piece by piece so lets conclude with what experts preach “Show, don’t say. And give results in advance.”


First time in India : Twitter powered Billboard!

Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from the billboard, revealing the new collection whilst rewarding the tweeter who knocked it off the wall with a sample…Great Job Ogilvy India!