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This IPL Season, Social Media wins ‘Man of the Series’!

The sixth edition of the cash-rich Indian Premier League has more than 100 corporate advertisers generating Rs 1,500 crore through direct advertising or innovative association with the franchises. Most big advertisers are leveraging social media with incremental budgets to connect with their audiences. Twitter is an integral part of the Pepsi IPL 2013, with a … Read more

LinkedIn Rolls Out Facebook-Style ‘Mentions’ In Status Updates And Home Page Comments

LinkedIn launched Mentions yesterday, a new way for members to engage in professional conversations by mentioning connections and companies on the LinkedIn Homepage.  Here’s How it works :  Begin by typing the name of a connection or a company in your status update box or a comment field on the Homepage. Select someone from the … Read more

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