Social Networking Communication Apps Dominate Smartphone Usage

The addiction to smartphones in India has shown significant reliance on social messaging, communication and networking apps. A recent survey conducted by Ericsson reveals that Indians spend at least 47% of their time on social apps. This indicates the level of addiction to the apps, the popular amongst them being WhatsApp, Facebook, WeChat, Skype and Hike.

The report clearly states:

“Communication continues to be the dominant activity on smartphones. Communication apps are ‘always on’ and are a key driver of mobile broadband usage.”

From the survey conducted, it is quite evident that the instant messaging applications or apps shall remain the most popular amongst the smartphone users in India. In the report, it is also mentioned that “As per our report, Indians spend 47% of time using communications apps such as voice, instant messaging, voice over internet protocol (example Skype), emails and social networking on smartphones.”

Swetleena Swain, Senior Advisor, Ericsson ConsumerLab stated that “We found that 40-50% of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20%.”

The report adds that these apps consume more data than any other apps installed in smartphones as they are always working as a background operation.

The study analysed the app usage behaviour of the users through on-device measurements across several markets, including India. The emphasis was given to understanding the way people communicate using instant messaging and social media apps.

According to the report, 7,500 Android users living in countries like India, Japan, South Korea, the UK and the US were part of the study. It also says that of smartphone users in countries such as the US, the UK and India spent more than 30% of their time in instant messaging and social networking apps.


Are you also amongst those who spend more than half of your day’s time on these social media apps? Do share your thoughts and experiences.

Marketing Innovation In The Digital Age: Webinar Recording

Wish to know how to deal with emerging situations, when every game-changing idea is altering? Want to understand that ‘Innovation is for Humans, by Human’ and technology is just an enabler even in this digital age? Gain in-depth knowledge and information on how to perform marketing in an innovative manner in the digital age through the webinar led by industry expert Prabhakar Tiwari, GM Marketing, CEAT Tyres.

Top 25 SEO Tips For Business Entities

Search Engine Optimization or SEO as it is profoundly known as is a crucial measure for any website to improve its ranking. It will ensure that based on the visibility of relevant words or phrases, a website can be found on the search engine platforms. The ultimate concept of SEO which is to strive to get high ranking for the website, will make it easier for the search engines to understand and trace the content. Thus, to keep pace with the ever-changing and evolving trends, there is a need for businesses to get  acquainted with the SEO tips and tricks to be able to exploit the opportunity to the fullest.

The prime objective of SEO is to increase the traffic which ultimately brings conversions by ranking very high search results based on targeted keywords. In the same frame of light, the concept of SEO must be applied keeping in mind certain facts such that the SEO tips turn out to be beneficial. SEO tips

  1. According to a report by HubSpot, 61 percent of Internet users research products online.
  2. Google tailors your search results based on your history and location unless you tell it not to in your search settings.
  3. Using numbers in the title or headline of the post can have a major impact on the Click-through-Rate (CTR). For instance, use 7 instead of seven.
  4. According to Search Engine Journal, 70% of the links search users click are organic results.
  5. Google doesn’t index stop words (and, but, the, an, a, etc.)
  6. Websites should be optimized for mobile traffic. Search Engine Giant Google recommends that the configuration for mobile optimization is responsive design.
  7. When doing organic search optimization, focus on Google. And what works for Google generally works for Yahoo!, Bing and the rest of the gang.
  8. Do not buy links, instead make efforts to earn them.
  9. One way to manage the flow of PageRank though your site is to be strategic about internal linking, especially in global navigation.
  10. A good general guideline for Title tags is that they consist of should be 6-12 words — no more than 70 characters.
  11. Google will cut off your Meta Description at around 156 characters, so craft it accordingly.
  12. Both your Title tag and your Meta Description should contain high-priority keywords.
  13. It is also recommended that no word be used more than twice in a Title tag.
  14. Every site should include an HTML Sitemap.
  15. Content is King. SEO “is becoming much more content-centric.”
  16. According to Search Engine Journal, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”
  17. Always end a blog post with a call to action to get readers to continue to engage or interact with your business.
  18. According to Hubspot, the ultimate goal should be “to publish the right content in the right place at the right time.”
  19. Graphics are queen. Thus, adding graphics increases your Click-Through-Rate (CTR). Be visually engaging!
  20. Infographics are worthwhile. Quality infographics are as many as 30 times more likely to be read than text articles.
  21. Social media is not an optimization-free space. Just as you optimize a standard web page, you can optimize an individual profile or business page.
  22. Hashtags get your content in front of the new followers. It is definitely in your best interest to use hashtags strategically, as they are what bring brands and users together.
  23. Facebook Pages can be optimized for search.
  24. Besides, this even LinkedIn can be optimized according to the needs for research.
  25. Also, Google+ can be optimized for search.

Now An App Answers Your Questions

With the increasing number of smartphones, the number of apps is also at its rise. More so, the apps are available for anything and everything. As per a recent news, it has come across that there is a new social polling application or app as it is popularized as that may help you to choose your most likeable holiday destination, movie preference and many more other questions that arise in one’s mind each day.0124-innovation-capplife_full_600

The social polling app namely Whatsay is a combination of the former as well as visual images. Herein, the networking and fetching quick responses is feasible either through a community or a close-knit group of friends. Company’s Co-founder said:

“Whatsay is a social polling app that makes polls lively and fun to share. It is the perfect mobile companion for Facebook, Twitter and WhatsApp.”



He additionally stated “Create a poll on Whatsay and immediately tweet it, share it on your Facebook wall or to a WhatsApp group.”

This app has been developed by an Indian start-up Neuv Pvt. Ltd. and allows the users to create and send visual polls across 25 categories to their friends through the social media platforms viz. Facebook, WhatsApp, Twitter and Gmail.

Whatsay app is readily available on Apple’s App Store and Google’s Play Store.

“Whatsay is made in India and it demonstrates out-of-the-box thinking which is required to create powerful social platforms that rival global companies,” said co-founder Sridhar Gadhi.

The polls and poll results can be instantaneously shared on the aforesaid social media platforms viz. WhatsApp, Facebook, Gmail and Twitter. Moreover, these polls can also be embedded into any website or blog. Interestingly, the users without the app can readily participate in the shared poll.

This app will turn out to be beneficial not only to the consumers but also to the businesses. Herein, the later will reap benefits from the mobilefirst platform wherein they can engage and get the feedback from their users on mobile in an interesting way.

Ecommerce SEO – Everything You Need To Know To Succeed In 2015: Webinar Recording

Search Engine Optimization (SEO) is undoubtedly a crucial and integral part of any digital marketing strategy. If you wish to know what are the most important SEO factors that need to be taken into consideration for 2015, then you must know about the ‘changing trends in SEO in 2015’, ‘the established best practices for on-page SEO’, ‘off page SEO strategies’ and much more. Learn through the webinar led by Sarvesh Bagla, CEO & Founder, Techmagnate. 

How To Conduct Successful Webinar Series: Webinar Recording

Kapil Nakra, a renowned industry leader and Co-founder of Asia’s leading Digital Marketing training company Digital Vidya led a webinar to embrace and acquaint the attendees with the know-how of how to conduct the webinars and the key challenges that come across to the webinar leaders. Wish to know more? Have a glance through the webinar recording on ‘How to conduct successful webinar series’.

Enjoyed Learning Digital Marketing From Experienced Professional Trainers

Omkar TiPoojallu is an HR Head at Head Hunters HR. He is an IT graduate having interest in the digital marketing domain.

Digital Academy India: What created your interest in learning Digital Marketing?

Omkar: Well I always believed that marketers especially “digital” are as much scientists as they are artists and I always had a knack for creativity, imagitivity and innovation, so digital marketing seemed the right option for me at that point in time in my life when I was taking a huge shift in my career. I am an IT graduate, worked in IT and has been a science student all my student life. But I couldn’t see the same growth in IT as I could see in Digital marketing. Hence I decided to pursue this field which has now become my passion. Also social media is the new frontier in technology and i as a ‘digital marketer’ wants to stay ahead of the curve.

Digital Academy India: Why did you opt for Digital Academy’s Digital Marketing training programme?

Omkar: Simply put, because they worked with one of the best in the industry. I opted for digital academy only for their collaboration with GOOGLE which they had put on their website. I was also impressed by their teaching department, in my case three amazing knowledgable instructors which all had some experience working in google or for google.The fact that they all worked for GOOGLE and they had tied up for GPC i.e Google Professional Certificate was why I choose Digital Academy India.

Digital Academy India:  Please share your experience in learning through an instructor-led, online format.

Omkar: They were really Professional and knowledgeable and they could solve our query immediately and that too with practical industry based examples and cases was good. Absolutely enjoyed learning digital marketing course from them. There were some difficulties in the programme throughout the course because of connectivity on ours and their part. But they covered up for it moreover by helping in understanding the subjects and lectures better.

Digital Academy India:  According to you, what was the highlighting feature of Digital Academy’s training programme?

Omkar: Well, the highlighting feature of Digital Academy’s training programme, according to me was that all three instructors had in-depth knowledge of the industry and they made me learn, understand the subjects through live industry cases. They gave live industry cases as example to make me understand for every query, problem or doubt that I had.

Digital Academy India: Please share top 3-5 takeaways from the course you participated at Digital Academy.

Omkar: As I was completely new to this subject, the manner in which my instructors helped me understand the nuances of each topic and made it easy to learn.

Also, how each and every topic was demonstrated with the help of examples of famous case studies and information that was related to the industry and very relevant to the topic at hand.

Helping in simplifying the technical jargons and modifying the learning content in order to make it more understandable, innovative and more easy to grasp, along with instructors excellent information comprehending skills to help us understand the knowledge.

Digital Academy India: Did you recognize any change in your professional career after applying the concepts learnt in the programme offered by Digital Academy’s Certification Programme in Digital Marketing (CPDM)?

Omkar: As I have mentioned earlier, I have completely changed my career stream. I am now embarking on a completely new professional career and now want to succeed and be able to grow exponentially in this new field.

As I am a fresher, I will require all the help and assistance in this completely new field from Digital Academy’s placements cell and their assistance in order to acquire a decent job for myself and am hopeful that all assistance and help would be provided to me in gaining my dream job.

Digital Academy: Please share your experience in performing the live project. How did Digital Academy’s program helped?

Omkar: Well, because I am a fresher I have not worked on a live project from industry. I am searching for a job where I will get to work on a live project, but I am confident that with Digital Academy’s Training I will be able to successfully carry-out any live project and be able to thoroughly satisfy my clients.



Google Plans To Count Calories In Instagram Food Pics

Search engine giant Google will now be cashed upon to keep a check on your weight. Yes! you read it right! Now, Google will not only be relied upon for searching the relevant information, news or images, but it will now be of utmost help to keep a strict check on your weight.

As per the recent news feed, it has come across that Google will most likely be developing an artificial intelligence project that will surely help to identify the pictures of food posted on the social media channel, Instagram that will put forth the information on the number of calories in that meal.


As per the report by Popular Science, Google researcher Kevin P Murphy has stated that the project that works through the ‘sophisticated deep learning algorithms to analyze a still-photo of food, and estimate how-many calories are on the plate.’

In one such example, the system looked at an image and counted ‘two eggs, two pancakes and three strips of bacon.’ Even though these food stuffs are not universal units of measurement, the system could gauge the size of each piece of food in relation to the plate, along with any condiments as well.

Murphy stated that:

“To me it’s obvious that people really want this and this is really useful.” He agrees that the AI may not get the calorie content correct in the first few attempts but it will improve when more people use it and share the results. Murphy did not share details as to when the new tool will be available.

During the presentation, he also made a mention that “We semi-automate. If it only works 30 percent of the time, it’s enough that people will start using it, we’ll collect data, and it’ll get better over time”. Users can correct the software as well if they go wrong identifying certain foods for example, if it confuses  fried eggs for poached eggs.

Murphy does not aim to shame users with the new system but wants to simply the ‘process of keeping a food diary and identifying foods’. This turns out to be much easier than manually feeding information to a food app which includes portions of food, type of food and so on.

It is believed that Im2Calories can be popular, specifically in the US as obesity remains a crisis. Even if Im2Calories is never completely accurate, Murphy thinks that the new system will have an impact.

Image Credits: latinoshealth