Month: July 2015

List Of Top 20 Social Media Marketing (SMM) Tools For Marketers

DAI Team Leave a comment

Social Media Marketing or SMM as it is popularly known as is the platform on which social interactions are done. Without social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram etc., life seems incomplete. Also, these aforementioned social media platforms readily enable marketers to perform brand promotion via social media marketing campaigns.

To perform social media marketing appropriately and effectively, there are certain tools which are enlisted below:

Buffer

1

One of the most widely used software applications for scheduling posts on future dates on major social media platforms viz. Facebook, Twitter, LinkedIn and Google Plus is Buffer.

Hootsuite2

Hootsuite is yet another comprehensive social media publishing tool that came into existence in the year 2008. This tool primarily helps to send messages from a single platform, streamline posts, schedule tweets and get free reports via email.

Facebook Power Editor

3

Facebook Power Editor is a social media tool, specifically used for Facebook and is an inbuilt tool which is useful for running more than one Facebook Ads Campaign.

Google Analytics

4

Google Analytics is undoubtedly the most widely and commonly used web analytics tool which is free to use.  Besides tracking analytics data, this tool also helps in generating and tracking detailed statistics of social media traffic on website.

Bitly

5

Bitly is that tool which is leveraged upon to shorten the URL links of websites. Primarily, this tool is used in emails, social networking, SMS etc. It helps to accelerate the company’s brand awareness and track the marketing metrics.

SocialMention

6

SocialMention is a popularized free social media marketing tool that readily allows the user to track and measure the performance of any company, product etc. on the basis of Strenth, Sentiment, Passion and Reach.

TweetDeck

7

As the name suggests, TweetDeck is the social media management dashboard used for management of Twitter posts. It primarily helps to schedules tweets at a future date.

ShortStack

8

A campaign building tool, ShortStack is specifically for the social media platform- Facebook and enables to generate leads by running promotional content with a view to increase revenue.

SocialOomph

9

A time-saving social media marketing tool, SocialOomph helps to increase the money flow by enabling Twitter keyword alerts on mail.

HowSociable

10

A tool that allows to assess the presence of a particular company along with that of the competitor is HowSociable. It displays the scores for different social media platforms by enabling the user to focus on particularly those social media platforms that need further development.

ContactUs.com

11

This tool allows the user to generate leads via an online contact building form that adds contact forms to Facebook pages.

Mention.com

12

Yet another social media marketing tool enables the users to see what is being said about the user’s company is Mention.com.

Topsy

13

A social media analytics tracking tool, Topsy allows the user to search the tweets by time & place and analyse the sentiments of every single tweet.

Just Unfollow

14

Interestingly, this social media marketing tool allows the user to track Twitter and Instagram followers, thus enabling to expand the network on these two social media platforms.

Canva

15

One can use this tool to make simple designs viz. Facebook cover pages, posters, graphics for blogs, presentations, flyers and much more.

Tweet Archivist

16

This unique tool majorly helps to save the tweets before they disappear. So, if anyone is accessing this tool, then surely now tweet is going to be missed out.

Radian6

17

This social media marketing tool enables the user to fetch the results from more than 150 million websites and other sources such as blogs, forums, photos, video sharing sites etc.

Advanced Twitter Search

18

An inbuilt Twitter tool, Advanced Twitter Search readily helps the user to find latest news and events happening in and around the world, at a faster pace.

Pagemodo

19

It helps to design and promote Facebook apps, by simplifying the process of social media marketing and engaging more customers on different social media channels.

Followerwonk

20

Counted upon as an extremely useful social media tool, Followerwonk allows the users to find influencers on Twitter.

To know about tools for other digital marketing domains, Click Here!

Integrating Search & Social Media: Webinar Recording

DAI Team Leave a comment

With the increasing importance of digital marketing in almost every sphere, it has become crucial for marketers and business owners to acquaint themselves with the knowledge of this new form of marketing. However, there are two primary elements or spheres of digital marketing that go hand-in-hand and need to be led utmost emphasis upon. They are search and social media. Search here refers to the Search Engine Optimization or SEO as it is popularized as.

To bring light upon how the aforesaid two elements can work together, a webinar on integrating search and social media was conducted that enabled the attendees to learn how to leave maximum impact on improving their branding and rankings. Besides this, during the webinar, learnings pertaining to using social media to build traffic and links to website and other online properties was also talked about. This webinar primarily focussed on internet marketers, social media professionals, SEO experts and entrepreneurs hailing from different industries.

 

The webinar was led by Navneet Kaushal, who is the founder and CEO of a top ranked SEO Company Page Traffic, which was founded in the year 2002. 

 

Navneet conducts corporate workshops and is a much sought-after speaker at several prestigious events. Some of his most recent engagements were TFM&A India, Ad tech, New Delhi, Click Asia Summit, Mumbai & SEMPO Bangalore. His other regular conference engagements include SES, SMX, and many industry events in US, Europe and Asia.

Click Here to know more about similar webinars held in the past and get updated with the list of upcoming webinars.

Top 5 Tools To Automate Your Content Marketing

DAI Team Leave a comment

Content was, is and will undoubtedly remain the king of all ventures. Content is not merely restricted to the form in which the data is presented to the readers, rather it is what, how and when the information is put across to the information seekers.

Content could be presented in the form of words, infographics, videos, banners etc. The sole motive should be to put across the message to the person who is in anticipation of it. The increasing importance of content has brought about the light on how to improvise upon the content marketing strategy. 

In the present day world, more and more emphasis is being led on enriching the content strategy. This primarily not only involves the creation of content but also sharing of media and publishing the content, with a view to acquire and retain the customers.

Even though people find it time-consuming to invest their time and devote their energy in framing and enriching their strategical measures for improvising their content marketing strategy, but the investment is worth it. Interestingly, there are plenty of tools and software solutions available that enable to automate the content marketing strategy easily.

Enlisted below are the top 10 tools to automate your content marketing:

HootSuite 

One of the most sought-after tool for automating content marketing is HootSuite. It majorly helps to promote the client content across all the social media channels. As and when the new content appears on their blog, it is immediatedly promoted on social media and then it is scheduled accordingly to be posted sometime at a later stage.

Buffer

Buffer is one of the most used tool to schedule future dated social media posts on several social media channels. To be precise, this is a time-saving tool, that ensures timely publishing of the content across several social media channels.

Infusionsoft

Infusionsoft is a renowned CRM software that is used majorly for advaced email marketing. This also enables features such as invoicing, connecting through social media channels and enables to create sales funnels for better targeting of the business audience.

Zapier 

This tool allows the users to easily connect applications or apps together to automate a major portion of the content distribution. Ultimately, it enables to minimize the time spent on pushing the content acrosss the social media channels viz. Facebook, Twitter, Instagram, etc.

Hubspot

Primarily, Hubspot is leveraged upon for automating email marketing concepts. This comes handy for setting-up the workflows that allows the user to intersect with customers when and where they are paying attention.

Amongst the aforesaid, which one did you use? Did it turn out to be beneficial to you? Share your views and experiences in the comments section below.

Top 25 Must Know Digital Marketing Facts

DAI Team Leave a comment

Digital Marketing is that form of marketing that has left behind the concept of traditional form of marketing. Ideally, it is the process of using several techniques to put forth marketing strategically in this techno-savvy digitized world.

However, to substantiate and provide in-depth knowledge about the digital marketing courses, it is imperative to have insights into the several domains or modules of Digital Marketing. To name a few, enumerated below are some of the major domains of digital marketing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Internet Marketing

In the same frame of light, there are certain digital marketing facts and statistics that need to be taken into consideration that every digital marketer must know:

digital-marketing-facts

  1. 82% of hyper growth SMBs say social media is effective for generating new leads.
  2. 88% of business buyers say online content plays a major to moderate role in vendor selection.
  3. B2B purchasing decisions in general are taking longer and involving more people on the buying team. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact.
  4. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less
  5. Seventy-seven percent of buyers are more likely to buy from a company if its CEO uses social media.
  6. Blogs are 63% more likely to influence purchasing decisions than newspapers.
  7. Now 78% of companies have a dedicated social media team for their business strategies.
  8. 60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn.
  9. One-third of all organic search clicks on Google are on the first result.
  10. 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
  11. 61% of global Internet users research products online before buying.
  12. YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined.
  13. 60% of all organic clicks go to the organic top 3 search results.
  14. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  15. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.
  16. The vast majority of these users (95.5%) will be checking social sites on a smartphone, and smartphone users are about twice as likely as overall mobile phone users to do so this year. By 2014, eMarketer estimates, nearly half of the total US mobile population will be mobile social networkers.
  17. 92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers.
  18. Companies that blog more than about 15 times per month, get 5 times more traffic.
  19. Email with social sharing buttons increase click-through rates by 158%.
  20. Visual data is processed 60,000 times faster by the brain than text.
  21. Internet advertising will make up 25% of the entire ad spend in 2015.
  22. 43% of all marketers found a customer via LinkedIn.
  23. Video can keep your prospects on your website up to 2 minutes longer on average.
  24. In terms of shaping consumer opinion, blogs are the third-most influential online service.
  25. Marketers spend most of their time producing blog posts, article and guides, social media updates, e-newsletters, and news releases; they spend the least on podcasts, polls and surveys.

Digital Marketing Careers On Lok Sabha TV By Digital Vidya

DAI Team Leave a comment

With the ever-increasing number of internet users, the popularity quotient of digital media is rising at a fast pace. The effect of digital media is trickling down to a lot of areas, primarily on careers prospects thus generating lucrative career opportunities for people hailing from different sectors viz. sales, marketing, HR, CRM or customer support services etc.

Thus, with a  view to highlight upon different opportunities available in digital marketing fraternity, serial entrepreneur and Digital Marketer with over 15 years of experience Pradeep Chopra, CEO, Digital Vidya shared his insightful views on careers in Digital Marketing during the time when Digital India Programme is running.

Top 20 Statistics 2015 Every Content Marketer Should Know

DAI Team Leave a comment

With content marketing evolving at a fast pace, it has become imperative for the content marketers to keep a track of the statistics surrounding the practices. So, to acquaint content marketers with the knowledge of these statistics, enlisted below are the top 20 statistics 2015 that will reflect upon the present and future of content marketing:

Content-marketing-statistics-

  1. 86% of B2B Marketers are using content marketing.
  2. 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without.
  3. 68 percent of content marketers back original content over licensed content.
  4. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, three times more than those without a documented strategy.
  5. 70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013.
  6. Facebook posts earn 340 percent more shares than each of the other four major social networks—except for food content, which does better on Pinterest.
  7. 48 percent of B2C marketers and 42 percent of B2B marketers now publish more than once a week.
  8. 24 percent of organizations now devote 50 percent or more of their budget to content.
  9. 63 percent of B2B marketers rate LinkedIn the most effective social media platform.
  10. Pinterest drives 5 percent of all traffic on the web, nearly three times as much as all non-Facebook social networks.
  11. Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability (45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent). — Forbes
  12. Marketers who have prioritized blogging are 13 times more likely to have a positive ROI.
  13. 54% of the most effective B2B Marketers have a documented content marketing strategy.
  14. 81% of B2B marketers use content marketing for engagement.
  15. 63% of B2B Marketers use website traffic as their metric of content marketing success.
  16. 84% of B2B Marketers use Facebook to distribute their content.
  17. 54% of B2B Marketers see producing engaging content as their biggest content marketing challenge.
  18. 49% of B2B Marketers see measuring content effectiveness as their biggest content marketing challenge.
  19. 54% of the most effective B2B Marketers publish content daily or multiple times per week.
  20. 50% of B2B Marketers see producing content consistently as their biggest content marketing challenge.