Month: August 2015

How To Sell Effortlessly With Inbound Marketing: Webinar Recording

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Selling a product or service needs the level of expertise and experience in the field to have an edge over the competing firms. It needs smart work more than hard work for achieving the best results and make more sales. Thus, to acquaint marketers with this information, Deepak Kanakaraju, Digital Marketing Consultant, Blogger, Entrepreneur led a webinar, wherein he emphasized on how to attract and sell to customers throgh inbound marketing techniques on several social media platforms.

Deepak Kanakaraju is a digital marketing consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He founded BikeAdvice.in – India’s No.1 Motorcycle Portal. He has worked as Digital Marketing Manager in leading startups in India including Exotel, Practo and Instamojo. He blogs about digital marketing at DigitalDeepak.com.

 

Twitter Reveals Desktop Notifications For Direct Messages

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One of the profound social media platform- Twitter on Monday unveiled desktop notifications for direct messages. This is going to be a handy feature introduced by Twitter for the web interface of users. The desktop notifications for direct messages is going to be an opt-in feature wherein the users can choose to enable it at twitter.com/messages. This feature might not be visible as yet. However, it will appear on the top right corner of the browser window showing the sender’s name and a preview of the message. Upon clicking the notification, users are directed to their direct messages page from where they can read and respond.

One of the Twitter spokesperson confirmed an upcoming update for the Twitter app for Android that essentially revamps the direct message feature to boost engagement. The spokesperson said,

“When you share a public tweet in a private Direct Message, you’ll notice the screen where you pick who to send the message looks different. We’ve made the avatars more prominent, and placed your most recent conversations up top. Below your most recent conversations, we suggest more conversations to dive into,” and provided a screenshot of how the feature will look.

Twitter is clearly trying to give direct messages some more priority, boosting the one-on-one aspect of the social network. The desktop notifications rollout follows Twitter’s announcement from a few weeks ago that lifted the 140-character limit from Direct Messages between users.

Back in April, Twitter made it possible for users to receive direct messages from anyone – another opt-in feature. In January, the company revealed Group Direct Messaging.

Top 20 Web Analytics Tools Marketers Must Know

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In any business, web analytics tools which has data tracking ability and interpretation is important to make good choice as it determines the fate of the company i.e. whether the business will succeed or fail !

Every business whether small or big needs to collect, track and analyze their data. But trying to understand the collected can be very confusing. Every time an individual visits your website, they brings with them a new set of data which needs to be collected, measured, analyzed and reported. Enlisted below are the top 20 web analytics tools that every marketer must know:

Google Analytics1

Google Analytics is used track and analyse the web traffic data by generating a report that provides information about visitors, content, traffic sources etc. of a website.

Woopra2

A real-time website analysis tool, Woopra is a platform which is used primarily by sales and marketing companies to provide aggregated customers analytics report.

Clicky3

Clicky is amongst one the most powerful tools that offers a link report that depicts all external websites sending traffic to your website. This tool is considered almost as good as Google Analytics.

Chartbeat4

A real-time data analytics tool, Chartbeat helps you to make swift decisions about your website based on the user-content interaction.

Mint5

Mint is a customizable tool that tracks basic statistical facts such as traffic trends, popular pages, searches etc. And has a pleasant interface.

KISSmetrics6

KISSmetrics provides comprehensive real-time data that enables you to improve upon the conversion rates.

UserTesting7

UserTesting offers a unique platform to gather information about the website users.

MouseFlow8

By implementing this Web Analytics tool, the user can watch the video of the users that interact with your website, as well as view heat maps to see the effect of changes you have made on your page.

Spring Metrics9

Spring Metrics differs from its contemporary tool, Google Analytics with the fact that it tracks the visitor’s path through the website right from the time he/she landed on the website to the time he left from website.

Crazyegg10

Crazyegg is one such Web Analytics tool that allows you to have a view what the website visitors are doing on the website’s pages.

Alexa11

Alexa enables the user to analyse how to improve SEO by specifying powerful keywords used by the competitors.

Woorank12

Woorank is an easy to use web analytics tool that gives in-depth analysis of website.

Compete13

Compete is that Web Analytics tool that gives you an edge over the competitors by giving creative intelligence information.

Piwik14

Piwik stores the data on your server by tracking many websites, automatically deleting old data and helps to rank top keywords.

GoSquared15

GoSquared provides notifications about social trends, traffic spikes that helps to measure visitor engagement.

FoxMetrics16

FoxMetrics entails 4 key features viz. Funnels, Profiles, Segments and Triggers with reference to web analysis.

Open Web Analytics17

Open Web Analytics is a free and open source that bears almost the same features as that of Google Analytics.

Site Meter18

This tool gives detailed reports with respect to search keywords, visitor location, entry & exit page, visitor path and outclicks.

StatCounter19

StatCounter helps you to collect information about your information by integrating a special code.

etracker20

Etracker tracks mouse movements to analyse visitor engagement and collects feedback from them to improve upon the website’s usability.

Wish to know about tools for other digital marketing domains Click Here .

Travelkhana.com- Building A Highly Digital Ecosystem Of Travelers On The Move Economically: Webinar Recording

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World’s one of its kind of service provider- Travelkhana.com came into existence 3 years ago. It offers meals to as many as 25 million people who commute everyday in Indian trains. Not only this, Travelkhana is acquainted with providing its services on buses, flights as well as highways. The webinar led by CEO & Co-founder of Travelkhana.com, Pushpinder Singh substantiated how over the time Travelkhana has perfected the art of building highly focused marketing campaign that can not only scale but also be cost effective as well.

Pushpinder founded Travelkhana.com which is the world’s first on-demand marketplace for travelers on the move. In its first avatar 10 million passengers who travel everyday in Long distance Indian trains can order the food of their choice from over 150 stations across the country in more than 5000 trains. Having served to more than a million travelers in Indian Railway system, Travelkhana is readying itself to go beyond food to bring many more on demand services for travelers of various kind.

 

 

Facebook, Not Google Is Now Major Source Of News

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Social media engine- Facebook has overpowered search engine giant Google to become the largest source of news.

Going by the latest results, Facebook now accounts for more traffic to news sites than Google. This is not the first time that Facebook has had an edge over Google in the traffic referral race. Interestingly, the links that are being shared on two of the top social media channels: Facebook and Twitter have become really crucial source of internet traffic and have been vying with search as a source of new readers for some time.

Facebook News

“The company’s latest estimates show that social-media sources accounted for 43 per cent of the traffic to the Parse.Ly network of media sites, while Google accounted for just 38 percent,” Fortune magazine quoted Parse.Ly’s chief technical officer Andrew Montalenti as saying.

“The social network took the top spot by a small amount last October, but this month’s lead is far more dramatic,” Parse.Ly’s CTO said quoting from the company’s data.

“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source,” Montalenti was quoted as saying.

“Facebook is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source,” he added.

Image Credits: im.hunt.in

Top 25 Social Media Marketing Facts 2015 Every Marketer Must Know

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With the dynamic environment and ever-evolving trends, it is imperative to stay updated with the latest information. This holds true especially in the field of social media marketing. This is one such domain wherein, it becomes essential for one to keep him/herself updated with the latest happenings, new technological updates etc.

In the present day world, the penetration of mobiles, precisely smartphones has soared to a large extent. This is so because the mobile devices have become more cost-effective and pocket-friendly. Moreover, the wireless networks are more faster. This gives the perfect platform for marketers to tap the opportunity and hit the nail at the right time.

Furthermore, it is of utmost importance that marketers are well-versed with the latest social media marketing facts and accordingly plan their social media marketing strategies. Enlisted below are the top 25 social media marketing facts that every marketer must know:

Social Media Marketing Facts

  1. Of 45% of the world’s internet users, there are just over 3 billion active Internet users.
  2. 3.65 billion mobile users have access to the internet via smartphones and tablets.
  3. Nearly 2.1 billion people have social media accounts of which 1.7 billion are active users.
  4. In India, mobile devices account for 72% of all website traffic.
  5. There are 1.65 billion active mobile social accounts globally.
  6. 561 million active mobile social accounts are located in East Asia.
  7. There are nearly 1.4 billion Facebook users.
  8. 47% of all Internet users are on Facebook.
  9. Nearly 75% of Facebook’s revenue comes from mobile advertising.
  10. Direct uploads of user videos to Facebook now exceed YouTube.
  11. 4.5 billion likes are generated daily.
  12. Twitter is a great brand awareness facilitator having over 248 million users, as per latest records.
  13. 88% of Twitter users are on mobile.
  14. Google+ has 363 million users and costs over half a billion to design and develop.
  15. The +1 button is hit 5 billion times per day.
  16. Facebook owned Instagram has 300 million users.
  17. 53% of internet users aged 18-29 use Instagram
  18. 70 million photos and videos are sent daily.
  19. Snapchat has 100 million monthly users and has been valued at close to $20 billion at the last valuation.
  20. LinkedIn has 347 million registered members.
  21. There are over 39 million students and recent college graduates on LinkedIn.
  22. 600 million users on Whatsapp.
  23. Facebook messenger has 500 million users.
  24. WeChat is close behind with 468 million users.
  25. Social networks will earn $8.3 billion from advertising in 2015

 

Image Credits: encrypted-tbn

List Of Top 20 Email Marketing Tools

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Email Marketing has been outrightly announced as one of the top 2 tools for customer engagement by the e-marketers. A very wide concept that entails fetching customers through engaging mailers, newsletters etc. enables email marketers to grab the attention of the online customers such that they get converted into online business.

Thus, it becomes essential for users to learn and enrich their knowledge base with respect to the tools and techniques to enhance the level of email marketing campaigns. Enlisted below ae the top 20 email marketing tools that marketers must know:

MailChimp1

Mailchimp is one of the most widely used platforms for users to create, send and track the email newsletters & allows you to send emails to up to 500 subscribers all at one go.

My Emma2

My Emma primarily helps to create visual designs by selecting downloadable options to customize the email.

Constant Contact3

Constant Contact allows bulk email marketing service by creating email advertising campaigns from a variety of customizable templates.

Mad Mimi4

Mad Mimi acts as a campaign comparison tool. Unlike other email marketing tools, here the access to free accounts extends to 2,500 contact and 12,500 emails in a month.

Vertical Response5

Vertical Response is 100% mobile and social friendly email marketing tool that allows you to quickly design & create professionally viable mails by dragging, dropping and adding the precise user-friendly content.

Get Response6

An email marketing deliverability tool, Get Response enables video email marketing, supports online surveys and helps to integrate several apps.

Benchmark7

To enhance the standard of the email campaigns and stand out from the other template designs, Benchmark allows to implement interactive videos and links.

AWeber8

AWeber’s easy to use interface is gaining popularity amongst email marketers as it allows them to add attachments to custom created HTML newsletters.

iContact9

iContact is yet another email marketing tool that offers easy to use templates and designs using HTML coding.

Dialect Premailer
10

Dialect Premailer is a prerequisite email marketing tool especially in case of coding your own HTML emails.

Mailigen11

This tool allows social media integration wherein the free version allows up to 5,000 subscribers delivering the same features as that of paid account.

Contactology12

Contactology is an Email Reader Simulation Tool that helps the users to view how emails get displayed across different email accounts.

ReachMail13

ReachMail is amongst the most idealistic tool that is used in email marketing. Unlike its contemporary tools, ReachMail allows you to send 15,000 mails within a month that includes 5,000 contacts.

Litmus Subject Line Checker14

As the name suggests, Litmus Subject Line Checker allows you to test the selected subject line and ascertaining its correct display.

CakeMail15

CakeMail allows people to send newsletters and while one can choose to create groups to send targeted messages, one can also create and send newsletters to the entire list.

Campaign Monitor16

Campaign monitor offers unlimited image hosting with no pre-built logos, links or watermarks in emails. Moreover, this tool allows you to preview screenshots of designed emails before sending.

BrandMyMail17

An extension of Google Chrome and Mozilla Firefox, BrandMyMail is one such email marketing tool that enables to increase the level of engagement via social media channels.

Graphic Mail18

Graphic Mail helps to build and handle email recipient activity, track clicking activity, view bounced email rates, ensure timely delivery of mails, create actionable reports and much more.

Sender Score19

Sender Score helps to filter the mails by ascertaining how email providers might be blocking, bulking or filtering your email in spite of delivering the mails to the inboxes.

Boomerang20

Boomerang has been providing email marketing solutions since 1991. This tool has response tracking and read receipt features that lays down sixty different reports that helps to identify and trace which user is clicking what, when and where.

Wish to know about tools for other digital marketing domains Click Here .

Mobile Shoppers In India Rely More On Apps

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From being the luxurious asset, mobile phones have now become the need of the hour. From anyone to everyone, mobiles are accessible to everyone. This is the prime reason why the importance of mobiles is increasing at a fast pace.

There are certain trends analyzed based on the usage of mobile phones by the users in India. After the number of accessing social media apps on mobile phones, the second most sought-after use is to access e-commerce portals. In the year 2014, e-commerce finally came into its own in the country; 2015 thus promises to be the year of the mobile shopping app. Indian shoppers are majorly relying on mobile apps to make their online purchases. This is feasible due to the all-time easy access of smartphones that have seen an explosive growth in penetration.

The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.

India Smartphone User Panel
Nielson Informate Mobiel Insights- India Smartphones Users Panel

Interestingly, it is during the sale offers that the purchases happen more via these mobile apps. Especially, with the festive season round the corner and public holidays too falling, aggressive app launches and promotions have readily reinforced the growing trend. Ironically, it was presumed during the early days of online commerce that women will more likely be adapting to mobile shopping. While, actually quite recently a few months ago, it came across that it was men who were driving the adoption and growth in mobile shopping.

The data from real-time smartphone usage tracking provides insights on consumption patterns of smartphone users and reveals some unexpected facts about the reach of mobile shopping in India.This could be attributed to two key factors: the male appetite for technology and the fact that men are often the ones who make the payment.

This brings light to a major factor that mobile applications are turning out to be a great source of monetization. Going by the trends, there lies a huge scope in generating income through mobile apps.

Do you too wish to learn how to effectively monetize mobile applications through ads and in-app purchases?

Image Credits: netimperative

Top 20 Must Know Search Engine Optimization (SEO) Facts

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Almost every now and then, we get to read about some of the major updates happening in SEO algorithm and many other significant changes in the marketing strategies via several renowned social media platforms. Thus, in the same frame of light, it becomes essential to put forth some of the most basic yet important must know Search Engine Optimization (SEO) facts for optimum website optimization. More so, with a view to maximize the Return on Investment (ROI) of the digital marketing investment, it is required to have a mobile responsive and adaptive website that is fully optimized with the latest SEO tactics.

So, for the best bets SEO rankings, get yourself updated with the following SEO facts:

SEO facts

  1. 75% of SEO is off-page and 25% is on-page.
  2. Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all.
  3. Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%.
  4. Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal.
  5. Page titles are the most important on-page element after content.
  6. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.
  7. A URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
  8. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
  9. 91% of US Internet users search every month.
  10. Persuasive meta descriptions under 155 characters increase click through rates.
  11. 89% of customers begin their buying process with a search engine.
  12. The top organic result still captures about the same amount of click activity (32.8%) as it did in 2005. However, organic results that are positioned in the 2nd through 4th slots now receive a significantly higher share of clicks than in 2005–63% vs. 48%.
  13. 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic.
  14. Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
  15. Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
  16. Google+ is the highest correlated social factor for SEO ranking.
  17. Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 seconds.
  18. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
  19. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO.
  20. 61% of CMOs say search engines are an effective marketing channel.

List Of Top 20 Search Engine Optimization (SEO) Tools

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Search engine optimization or SEO as it is popularized as is simply the process of ensuring that based on the visibility of relevant words and phrases, a website can be found on the search engine platforms such as Google, Yahoo, Bing and other search engines. The ultimate concept of SEO is striving to get high ranking for the website, thus making it easier for the search engines to understand and trace the content.

With a view to stay at the top of the SERP’s, the websites must have substantial elements. So, to stay ahead of other websites, it is essential to have knowledge of top search engine optimization (SEO) tools and successfully achieve the goal of attaining high website traffic. Enlisted below are the tools, categorized under various sub-heads:

Keyword Research Tools

Google AdWords Keyword Planner1

Google AdWords Keyword Planner helps in estimating traffic for keyword, developing new keywords list based on initial keywords and/or by combination of different keyword lists.

UbberSuggest2

UbberSuggest is created by an Italian SEO professional and is a free keyword suggestion tool, that helps in leveraging Google suggest and other suggest services.

BuzzStream Meta Tag Extractor3

BuzzStream is a great tool to extract title tags, keywords and meta description.

Keyword Eye4

Keyword research is a free tool that helps in brainstorming keywords for PPC and/or SEO campaigns and identifies what people are looking for in their respective fields.

Content Tools

Copyscape5
Copyscape is a plagiarism checking tool, which keeps a check on a plagiarised (copied) content on your web pages.

Siteliner6

Siteliner keeps a check on duplicate content, broken links, skipped pages, XML sitemaps, internal page rank etc. and serves to be an effective tool for keeping a check on not just a single webpage but on multiple pages.

SEO-Browser7

Acting as an interpreter, SEO-Browser tool provides an opportunity to the user to analyze how search engine interprets your webpage.

Technical Tools

Google Webmaster Tools8

Google Webmaster Tool is a free tool, which allows webmasters/web developer to keep a stringent check on webpage’s indexing and helps them in optimizing it.

Advanced Meta Tag Generator & Google Search Results Preview9

This tool allows the user to download the screenshot of the search list (generated through the tool), which further helps him/her developing strategies and works as a report.

Google Developer PageSpeed Insights10

Google Developer PageSpeed Insights measures the performance of a webpage on a scale of 0 to 100 points. A webpage gaining more than 85 points is considered to be running smoothly, as per this tool.

GTmetrix11

GTmetrix measures webpage’s performance based on the information, taken from PageSpeed and YSlow.

Pingdom Website Speed Tool12

Pingdom Website Speed Tools helps in measuring the performance of a webpage by keeping a check of loading time of all the web pages.

Feedthebot13

Feethebot is a free tool and a combination of myriad tools, which further analyze webpage’s performance.

Live HTTP Header (For Firefox)14

This is a Firefox add-on tool, which allows you to see HTTP header of a page, even while browsing.

URI Valet15

URI Valet is altogether a combination of 10 structured tools, which further helps in technical audits, site review, etc.

RobotsGenerator.com16

This tool has a great feature of not just generating robot.txt files at a faster pace, but also allows them to exclude those areas of the webpage, which user don’t wish to get crawled by the search engines.

Schema Creator17

In an organization schema, this tools work as a helping hand for SEOs and Web Developers as it provides them the access to mark-up the information on their site, which is further referenced by search engines.

XML Sitemap Inspector18

XML Sitemap Inspector instructs search engines to index that area of your webpage which you wish them to index, through robot.txt file.

Site Condor19

Site Condor tool is used for extracting on-page data, doing analysis of aggregated results and keep a check on how crawling should run.

Microsoft Free SEO Toolkit20

Microsoft Free SEO Toolkit provides detailed report of the SEO audit and helps in analyzing web pages and identifying areas of web pages, which can be further be optimized and help in enhancing the traffic.

Click Here to know about tools for other digital marketing domains.