Social media is not just about finding friends, or being social. Social media is now leveraged upon and has become a platform for ‘social selling’. Social selling means developing relationships as a part of the sales process. Using social networking sites like Twitter, Facebook, Pinterest, and LinkedIn for reaching out to their customers and understanding their needs. There are many potential employees, investors, clients, customers, and colleagues just a click away. It depends on you how you build the relationships and gain trust. This all revolves around social selling.
Nowadays, no business considers social selling as an option rather it is integrated with other business strategies and without any doubt is becoming one of the most powerful strategies. You can sell your ideas, establish credibility, attract talent, win visitors, and secure funding.
This interesting concept was taken up during the webinar on ‘Social Selling For Our Community’ by industry expert Apurva Chamaria, Vice President and head of Global Brand, HCL Technologies, a 7 Billion US dollar Global IT major, who explained what to be done in social selling. Further, Gaurav Kakkar, Digital Marketing Head, HCL, beautifully explained how one can do social selling in best possible manner.