Digital-Marketing-Jobs-for-Freshers

Digital Marketing Jobs for Freshers: Exciting Career Opportunities

The digital revolution which was driven by the rollout of 4G, reducing data costs, increasing smartphone penetration and increasing time spent on mobile phones, has ensured that the scope of digital marketing jobs for freshers will also grow at a faster over the next three years.

According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. With this rate of increase digital marketing has become the new arena for digital marketing jobs for freshers to grow and explore all the exciting digital marketing career opportunities presented to them.

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Introduction to Digital Marketing

Digital marketing is not very different from traditional marketing: you’ve got a product that you need to sell, and look for ways to engage with customers to build brand awareness and eventually ‘close’ a sale. It is the marketing of products or services using digital technologies mainly on the internet which attention paid to mobile phones, display advertising and any other important medium.

The increasing penetration of digital media among the Indian audience is helping create huge opportunities for marketers to reach out to untapped audiences in new and innovative ways. The Digital advertising growth that has been witnessed in the past 2 years is

* 2017: Rs 8,202 crore

* 2018F: Rs 10,851 crore

* 2019F: Rs 14,354 crore

* 2020F: Rs 18,986 crore

With this data, we can be sure that digital marketing job opportunities have tremendously improved and increased the scope of digital marketing jobs for freshers.

Digital Marketing Job Opportunities

There are various opportunities for digital marketing fresher jobs in the market. Depending on your preference one can opt for full time or – digital marketing freelance jobs for freshers are also available. We shall be discussing both here.

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Types of Digital Marketing Fresher Jobs: Full time

1. Social Media Manager

Social Media Manager is one of the most popular digital marketing jobs for freshers. A Social Media Manager is responsible for managing all the social media platforms of any agency. Thus a sound and deep knowledge of the working of each social media platform is necessary. It can be a dream job for freshers who live and die over social media apps or technology.

The social media manager job aims for one to manage the content being posted, the time it is being posted and spreading the content through social media channels and run ads and campaigns to promote the same. While posting on social media platforms can be easily done running the paid ad campaigns requires your analytical skills and expertise as you have to make sure that you are targeting the correct audience and your content is catchy enough for one to click on your ads. This expertise and knowledge are only developed through experience and work.

The Job Responsibilities of a social media manager are:

  • Building and executing social media strategies through competitive and audience research that builds meaningful connections and encourages community members to take action
  • Setting up and optimizing the company pages on each social media platform
  • Set up and optimize company pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then promoting the company page.
  • within each platform to increase the visibility of company’s social content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skill set required:

  •         Marketing Basics
  •         In-Depth Understanding of Social Networks
  •         Copywriting Skills
  •         Basic Graphic Design Skills
  •         Analytics Skills

2. Search Engine Specialist

In the digital marketing freshers, job Search engine marketing is one of the most important aspects. . Search engine marketing is a broad term which defines marketing via the search engines. As Google is the biggest search engine, therefore, the search engine marketing almost always only refers to marketing via Google AdWords. The target of a search engine marketer is to bring a number of leads and clicks based on the target by the given marketing budget. The work is mainly concentrated on analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Depending on your qualification and the courses you have opted for various job opportunities for freshers are available like  SEO Trainee, SEO Analyst, SEO Strategist, SEO Trainer, SEO Consultant Etc. This is one of the highly paid digital marketing jobs for freshers.

Job Responsibilities of Search Engine Specialist:

  • Optimizing the copy and landing pages of the websites for search engine optimization
  • Performing ongoing keyword research along with the expansion of the keyword opportunities in order to make the post more visible.
  • For organic SEO success Research and implement the  content by analyzing competitor advertising links
  • In order to achieve maximum ROI in paid search campaigns, the SE expert executes tests, collects and analyzes data and results. Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Link builds a strategy to be incorporated in order to ensure the best SEO practices are being used.
  • SEO content formation by working with editorial and marketing teams
  • TO improve the SEO position of the target keywords recommend any necessary changes to website architecture, content, linking.

Job Skills:

  •         Understanding of Search Engine Optimization
  •         Searching for a relevant keyword
  •         Good analytical skills

3. Content Specialist

Content marketing [art of digital marketing is looked after by the content strategist. This will include managing blogs, copywriting, writing captions, ebook publication, guest blogging and many more. This can be one of the best digital marketing jobs for freshers who have a flair in writing.

Job responsibilities of a content specialist are:

  • Writing content on the web for blogs, articles, advertising, brochures etc.
  • Creating social media content with the help of the graphics team.
  • Writing blogs based on research on 3rd party sites
  • Report on institutional events and stories, for use website and other media.
  • Update the information on the website related to programs, events, prospective audience.
  • Identify, develop and manage creative content.

Skills required:

  •         Good writing and communication skills
  •         Understanding of the industry
  •         Incorporating keywords in the article
  •         Write good catchy lines for ads

4. Digital Marketing Manager

For the digital marketing jobs for freshers in various agencies, the digital marketing manager is the heart of the industry that is responsible for managing everything related to digital marketing like content, SEO, ads, campaigns etc. All the other manager report to the digital marketing manager. Thus this digital marketing job opportunity is very helpful to the freshers.

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Job Responsibilities of a Digital Marketing Manager are:

  • Planning the work of the agency including Web, SEO/SEM, email, social media and display advertising campaigns against the target set.
  • Maintain and analyze the social media presence and digital marketing campaigns.
  • Design, maintain and strategies social media presence
  • Design, build and maintain our social media presence keeping in mind the latest trends of the market.
  • Analyze and evaluate the emerging technologies and provide a plan of action for their implementation.

Skills required:

  •         Good managerial skills
  •         Team Player and team Leader
  •         Sound knowledge of the industry
  •         Fast learning instincts
  •         Good implementation techniques.

5. Inbound Marketing Executive

This job calls for the role of a magnet. The Inbound Marketing Executive ensures in drawing the relevant audience to the content or website through the help of SEO experts, Graphic designers and email marketer. It calls for strategizing the ad campaigns and analyzing the results for future improvement and optimizing advertisement optimization.

An Inbound marketer is supposed to create a strategy for attracting customers. The inbound manager makes a plan of action which has to be put into life by the content manager and graphic designer.

Job Responsibilities of inbound marketer are:

  • Work as a team to develop strategies through  Search campaign generation/implementation
  • Content strategy and execution through Keyword research, development & analysis
  • Is the  trusted marketing advisor to each of your customers
  • to increase ROI and drive incremental volume Actively test and analyze data, content and landing pages
  • Maintain a revenue base by managing account retention and renewal

6. Email Marketing Executive

In this digital age email is the best way of engaging with your audience and promote your brand or service with maximum visibility. Emails play a big role in describing and building a business brand identity. It is one of the best digital marketing jobs for freshers.

Job responsibilities of an email marketing executive are:

  • Promoted products and services through  email marketing campaigns
  • Ensure that the emails are sent in proper template and in a  way that is conveyed clearly and easily by Proofreading emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • To make the messages more engaging include specific graphics, incentives, and detailed descriptions.
  • Ensuring and sending mobile-friendly messages.
  • Ensure messages are mobile-friendly and strategies creation of a database of the interest and customers

Skills required:

  •         Data Administration and Analytics
  •         Copywriting skills
  •         Marketing skills
  •         Research skills
  •         Technical Skills (HTML, CSS)
  •         Quality Management
  •         Project Management
  •         Problem-solving skills

  7. Campaign Executive/Specialist

One of the most important digital marketing jobs for freshers. As the name suggests this position is to the manager and ensure delivery of campaigns in order to engage the customers to shop the product.

Job responsibilities of a campaign Executive are:

  • Maintain a cordial relationship with the customers and provide them with the optimal services.
  • Design and manager campaigns keeping in mind the need of the client and the psyche of the customers.
  • Supervise and ensure the effective implementation of marketing campaigns and make any changes or modifications in the campaign as and when required.
  • Analyze the running campaigns and ensure the objectives are achieved.
  • Maintain all data and update management systems about the various campaigns.
  • Assist campaign manager to deliver marketing data and provide support to all campaign planning and marketing campaigns.
  • Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.

Skills required:

  •         Project management
  •         Good understanding of the ads and campaigns
  •         Good understanding of the social media platforms to design the campaigns
  •         Research skills
  •         Management skills
  • Decision-making ability

8. Web Analyst Expert

In a digital marketing agency, various data is collected from the clients, ad campaigns, social media and other sources. Analyzing this data to strategize a good plan for the future of the agency is the digital marketing job opportunity that is available for a web analyst. Different analyst jobs available are Google Analytics Manager, Google Analytics Implementer, Google Analytics Reporter, Google Analytics Analyst, Data Analyst, Business Analytic and Predictive Analytics. One of the highest in demand digital marketing jobs for freshers.

Job Responsibilities of a web analyst are:

  • Plan, develop and manage web and mobile campaign and channel their tracking.
  • Communicate with the marketing department about the analysis from campaigns. And form a report of the same.
  • Monitor performance trends with channel managers.
  • Enlist the  most important KPIs to track
  • Plan KPIs based on the customer experience
  • Collaborate with sales and marketing teams
  • Work with the technical team to establish best practices for testing software.

Skills required:

  • Research and knowledge of web analytics
  • Strong quantitative analytical skills
  • Management skills
  • Good understanding of the Google analytics
  • critical thinker and problem-solving skills
  • Ability to collaborate with both technical and non-technical teams

Digital Marketing Freelance Jobs for Freshers

The Digital Marketing jobs for freshers has also developed the culture of freelance on a massive level. A freelancer is a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more.

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Types of digital marketing freelance jobs for freshers

1. Blogger

An online writer who can maintain an online journal called blog is known as bloggers. These blogs can be shared among people who post their entries about various topics. Some blogs are written only with the passion for writing whereas some are written for earning money.

Job Responsibilities of a blogger:

  • Writing fiction or nonfiction articles or blogs.
  • Conducting research about the topic to be written in order to obtain factual information and authentic detail
  • Choose a subject matter that is in trend and also is of interest to the readers.
  • Work with various editors and clients to get the blog published.
  • Managing your blog by taking care of your customers through managing the blogging community and answering to the comments.
  • SEO implementation for both the blogs being posted and the website.
  • Handle all the social media activities as it can bring a lot of traffic.
  • Maintain the blog design and structure by the use of various plugins.
  • To understand how the blog is doing by the use of analytical tools.
  • Manage all the guest posting requests on own blog or someone else’s blog.

Skills required:

  •         Passion for writing
  •         Good analytical tools
  •         Updated of the latest trend
  •         Understanding of the blog and plugins

2. Copywriter

For any agency, all the content written on their emails, ads, brochures, the catalogue is the work of a copywriter. It is a good job that can be done on a freelance basis.

Job Responsibilities of a copywriter:

  •         Writing clear, concise and grammatically correct copy
  •         Driving the creation of original concepts that result in effective and compelling communication
  •         Understanding different language styles that appeal to various target markets
  •         Developing and maintaining a clear and consistent brand voice
  •         Experience with web markup language and search engine optimization
  •         Familiarity with commonly used style guides
  •         Excellent interpersonal and communication skills
  •         Self-motivated and organized

3. Graphics Designer

A graphic designer is responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites.

Job responsibilities of a Graphics Designer:

  • Understanding the with clients requirements and budget
  • Managing the client proposals from typesetting through to design, print and production
  • Briefing the clients about the design style, format, print production and timescales
  • Determining all the requirements for the designing including size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of the graphic agreed upon and getting confirmation on the same.
  • Reviewing and suggest any improvements in the final layouts if required.

Skills required:

  • Creative skills
  • Designing
  • Use of various tools like Photoshop and Canva
  • Good managerial skills
  • Team Player

With digital marketing job opportunities for freshers increasing at such a  rate it is the new trendsetter and will see a huge hike in its development in the coming times. As digitization is continuing at such a rapid pace, employers on a global scale are on the lookout for skilled employees who can fill the skills gaps in their organizations and drive their business objectives such as leads, revenue, and brand awareness.

With knowledge of digital marketing fresher jobs, one can actually future proof their career and enjoy a great career with a competitive salary.

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Scope-of-Digital-Marketing

The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pasing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed providing easy service to residents the scope of digital marketing in India can actually be easily understood.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.

Conclusion

The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing. With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently . For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

 

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

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