Types of SEO & the Manner to Utilize Each for Unlimited Growth


Have you ever wondered why certain pages appear on Google when you search for something? What makes Google choose them?

Is it a random resultant or is there a proper algorithm behind it?

If you don’t know the answer you that and are curious then let me tell that it is not at all random. There is a proper algorithm that Google follows to generate those results. Honestly, this is a very intense thing called Search Engine Optimization (SEO).SEO is exactly what marketers use to move up the ranking of the results.

In this article we will tell you what SEO is and how important is it in Digital Marketing, the types of SEO and the manner to utilize them for personal growth.

What is SEO?

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Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO plays a very vital role in getting more visitors to your website. It is a must-use way to keep you ahead of your contenders.

What is the Function of SEO?

The main reason for the use of Search Engine Optimization (SEO) is to improve a website’s online presence, its traffic and ultimately upgrade the ranking of the website on Google.

According to HubSpot, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. 

  1. SEO is pocket-friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
  2. SEO strategy must work and improve the search engine ranking of your websites.
  3. SEO is necessary for website ranking and driving more user traffic on your website.
  4. Mobile SEO a bigger factor in SEO technique and cannot be ignored to improve the visibility of a website because more than computers and PCs, people are more inclined towards using their mobile phones.
  5. SEO must collect as much ROI by attracting visitors and due to this the conversion rate increases due to higher ranking.

Types of SEOs


Traditionally there are two types of SEOs which marketers have been using to promote their products online, these are:

White Hat SEOs

White Hat SEOs are legitimate and ethical ways used by the marketer to gain traffic which is according to the Google guidelines. To get information and penetrate into the market Google Algorithms are followed and it does not give way to any malpractices.

Among many White Hat SEOs, the most popularly used and effective practices are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach. These practises due to their fair approach may be slow in producing results but have a long-lasting effect.

Black Hat SEOs

This type is the exact opposite of the former, it means getting results by finding loopholes in the Google algorithm and ultimately getting a higher ranking in the Google pages. Before you get all excited this type of SEOs is against the guidelines of Google and is considered illegal.

The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t intend to open.

Apart from the above there are some other types of SEOs, and these are most popularly used SEOs today, they are as follows:

Grey Hat SEOs

As the name suggests Grey Hat SEOs are a combination of Black and White SEOs, you guessed it right, they are a mix of ethical and unethical means of gaining traffic. Marketers adopt these practices mostly at the request of the client who insists on getting results to get ahead of their competition.

On-Page SEO

Activities carried out on the website in order to rank higher in the search page of Google such as infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO but the most important and relevant activity is providing the users with superior quality content that they will love. These are a kind of Behind the Scenes activities and pave way for the next activity.

Off-Page SEO

Activities that are performed only after a page goes live on the internet and include activities like sharing the post, commenting on the post to build engagement, like the post on the social media, giving the star ratings to the post, answering the queries of the target consumers.

Techniques of SEOs


Techniques of SEOs are used to gain web traffic through qualitative and quantitative measures and these include:

  1. Improve user experience across your entire site
  2. Optimize for voice search
  3. Focus on topic clusters instead of keywords
  4. Go into detail – but only when it’s relevant
  5. Conquer video with YouTube SEO
  6. Build a variety of backlinks
  7. Get a grip over technical optimization
  8. Target local searchers with local landing pages and listings
  9. Know how to measure SEO performance

Scope of Using SEOs for Unlimited Growth

Whenever you take interest in something and want to pursue it you must find out if it’s something you can be good at, do you possess the skill to excel in it?

And is it even something that can make you money? Same goes for digital marketers and their interest in SEO, if you think you can make a good SEO executive then you need to know how to utilize each technique for unlimited growth, and here is how you do it:

White Hat SEO

This is the most authentic type of SEO and in order to succeed in this all you need to do is stay true to yourself and your work.

Create amazing content that is useful to your visitors and use the SEO keyword research to generate the most relatable and relevant keywords for your content, and use them to make articles like How-to, user guide article and become the first search for the visitors.

Apart from that follow creative ways when you’re creating Meta descriptions, in this way the search engine and the users will discover your website easily.

Be careful when organizing the Information Architecture because sites with good IA perform much better in search results because they are easy for the visitors to understand and relate to.

Black Hat SEO

It’s better you don’t excel in this, you may be clever but search engine companies are much smarter and keep on upgrading their algorithms to keep Black Hatter from taking advantage of any loopholes. Still, if you insist let me share some ‘black’ secrets with you.

Black hatters use the products of another company to gain top ranks, they do it by spamming keywords in areas of a website that are unseen by the user (such as in comment tags, in tiny text, or in text the same colour as the background).

This is done to make a website look more important to a Google and other search engines and the user who are looking for those keywords, in short, a visitor writes a certain keyword and among the top results get the black hatter whether it has information on the keyword or not.

Grey Hat SEO

The important thing to remember and learn from this types of SEO is that change is inevitable, you must be prepared to upgrade for entire change your strategies and most importantly be able to distinguish between which strategies to adopt and which to rebuff.

There is a thin line between thinking outside the box and outrightly doing something unethical to gain results. Hence in order to grow in these types of SEO, be prepared to see your strategy from the previous become irrelevant in the next year and make sure you have another strategy ready for the next year.

Off-Page SEO:

The Off-Page SEO is based on the pillar and if you learn to hold these pillars to the ground then you will easily reach the top and control the market. These are as follows –

  • Brand – Here the technique to gain growth is first to create the best product you can (improve the existing product based on complaints or make a new product that can help the customers in the best possible way). Customer Service is another important virtue that should be imbibed by the marketers, it is important for them to make the customer happy and content in every way possible with positive interactions. Focus on web searchers’ intent, matching the titles and descriptions to what the visitor wants helps gain more traffic.
  • Audience – Handling the audience means having a reciprocating social media presence, building connections with all the social media influencers, commenting on various related blogs and forums and at all cost avoid guest blogging for links.
  • Content – This doesn’t only mean upgrading your articles, photos or videos, it means to redefine your brand designs, creates, online & offline shares, logos and tag lines to personnel, phone calls, signage etc.

On-Page SEO:

The most important things to remember to make your website grow through On-Page SEO then you should crawl your website properly, audit your SEO strategy & define your site architecture clearly and update all the URLs, page titles, and meta descriptions.

Establishing value propositions for each page is very necessary just like defining your target audience is, and always plan new page titles for your website. Always track keywords and topics for each page and keep on reviewing and editing page content as needed, include more visual content as it is easy to grasp. Lastly, remember to add internal links and optimize for conversions.

SEO is an integral part of Digital Marketing and the one who masters this art, masters the entire digital marketing world. The beginning of any online websites’ success is when it appears on the first pages of Google because when visitors see that the search engine itself thinks that you have the best solution to the problem then they start believing it too. They trust the search engine and believe that the search engines trust you, which results in them trusting you.

In order to attain the trust of the visitors and the search engine its very vital for you to understand all the above-mentioned types of SEOs and learn how each of these can be utilized for gaining personal growth of the product and the website.

The Scope of Digital Marketing in India

The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?


Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like comfreelancer.com, upwork, naukri.com etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.

6. Drop-Shipping Business

Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.

Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.

Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:

Job Description Experience in Years Salary Amount Per Year
Digital Marketing/SEO/Social Media Fresher 0 – 1 Year 2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist 1 – 4 Years 4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead 4 – 6 Years 6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager 6 – 8 Years 8,00,000 – 10,00,000
Digital Marketing Manager 8 – 10 Years 10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background 10 – 12 Years 16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background 10 – 12 Years 12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background 10 – 12 Years 35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.