21 Most Popular Google Adwords Interview Questions & Answers

Are you feeling a bit nervous about facing your next Google Adwords Interview? You don’t need to, as you have the resource that you have ever wanted in front of you. Get your anxiety off your head, as I will provide you full details about most frequently asked Google AdWordsInterview questions and answers.

Without any further delay, let me provide you all the essential details about Adwords Interview Questions and Answers that you should be ready to face in your next interview. 

If you understand the answers to questions in the list, you will be at the perfect place to answer. Let’s then get to the meat of it 

Top 21 Google Interview Questions You Should Know Inside Out  

Q.1 Explain whatever you know about Google Adwords?

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Ans – In simplest of words, Adwords is an advertising platform that Google has created to accommodate the marketing of goods or services on search engines. It also works on the affiliate sites of google. It is a system where the keywords go through a bidding process and the highest bidder for the most appropriate search term has his ads ranking higher.

We can say that it is the technique of pay per click advertising in which the advertiser has to pay for every click on his advertisement. This service is used by advertisers for online promotion of the content, brand, website, etc through certain defined keywords to achieve traffic or leads.

Q.2  Explain what do you mean by AdWords keywords?

Ans – Adwords Keywords are the ideas or topics that are used for describing your product or service. They should match your ads which are auctioned by Google, and advertisers bid on them. The advertisement will then help a webpage to appear on a Search Engine Page Result (SEPR) based on the auctioned keyword when people are searching for a related or exact product or service. 

Q.3 Explain what do you mean by keyword density?

Ans – Keyword density can be defined as the number of times a certain focus keyword is used in the text. This helps in placing the most relevant keywords throughout your content. It is very important as it helps search engines work out what your content is about.

Q.4  Explain how many types of keywords are there?

Ans -There are 3 types of keywords – long-tail, short-tail, and medium tail. Some other types of keywords are intent-targeting, customer defining, product defining, geo-targeting, short-term, long-term, and LSI. 

Q.5 Explain how Google Adwords works?

Ans – Adwords works on “pay for every click” which means you only pay the amount you have bid if someone taps on your ad as a result of a web search. The work of Adwords is extremely effective for many kinds of businesses as it works directly under the bidding system and if the bidding price is higher your ad will rank on top of the Google page.

Q.6 Explain Why To Use Google Adwords?

Ans – Google Adwords helps businesses to tap into potential customers. When the users searches using relevant keywords, the advertisement gets displayed. The traffic that comes through surfing often visits the website for information; whereas the traffic is generated through pay per click knows what they are clicking on and what they want to buy. 

Thus few visitors through Adwords might be more valuable than a million visitors. This helps businesses by getting relevant leads and traffic at a much faster pace. It is also a great budget saving technique.

Q.7 Explain what is meant by Ad ranks?

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Ans – Ad rank is very important as it determines your Ad position on Google page and it also denotes how many clicks you are getting. It is determined by your bid for that keyword and quality score and the expected results. It takes many factors into account such as device, location, likes, search times and the time.

Q.8  What is the best way to describe CTR and how do you calculate CTR (Click Through Rate)?

Ans – CTR or click-through rate is a metric that measures the total number of clicks advertisers receive on the ads and how your ads are performing. It is calculated by dividing the total clicks on your ad by the total impressions received by your ads and then multiplying the result by 100. In essence, CTR = (total clicks/total impressions)*100.

Q.9 Explain what is Google Quality Score?

Ans – Google’s Quality Score determines how relevant the keyword is. It also determines how beneficial and relevant your ad is to the user, based primarily on certain factors such as CTR, quality of your landing page and keyword relevance.  

Higher quality score keywords will save your money and will result in higher Ad ranking thus getting more conversions.

Q.10  What is an ad group in Google AdWords?

Ans – It is an umbrella term for all the keywords, advertisements, and landing pages. An ad group contains one or more ads that target a similar shared set of keywords. An advertiser can put relevant keywords in one ad group. 

Google rewards advertisers who prepare tightly structured ad groups in their Adwords campaigns. It is very important that one should use ad groups to organize the ads by a common theme. You can bid on your ad group’s keywords to trigger ads or you can also set prices for individual keywords within the ad groups. It is also named as cost-per-click bid.

Q.11 Explain what is Conversion Optimizer in AdWords?

Ans – Conversion optimizer in AdWords is a specific tool that helps you to drive more conversions that are possible at a lower cost. It automatically adjusts bid and uses your AdWords conversion tracking data to manage the bidding process at keyword level so that your ads drive as most conversions are generated within a defined cost per conversion (also called cost per action, CPA). 

It also helps in getting the best return on investment by segregating the unprofitable clicks from the profitable clicks for your campaigns.

Q.12 How does Google Adwords bidding work?

Ans – Google Adwords bidding process helps in determining the actual position of your ad and it also determines your ad rank, maximum bid time’s quality score. The highest ad rank gets the no. 1 ad position on the SERP. The actual CPC will be determined by the ad rank of the next highest ad below you divided by the Quality Score of your ad.

The only rule is when you are the only bidder or the lowest bid in the Google Ads auction; then you pay your maximum bid per click! Google AdWords bidding heavily penalizes advertisers who bid with low-quality scores. And those with High-Quality Scores get higher ad ranks and lower CPC.

Q.13 Can you elaborate on how does a Google auction works?

Ans – Once the user searches for a  query in the search box, Google search engine processes the request and runs an auction and once it processes the data, advertiser decides the maximum budget that he would allocate for an ad. Then Google takes into account the quality of the ad, the bidding amount and the expected clicks. Depending on these factors Google would determine where to put the ad.

Q.14 What are Google Adword Ad Extensions?

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Ans – The Google Ad extensions are actually the extra space provided to advertisers for giving extra information about the business. These are mentioned as following:

  1. Location extensions
  2. Call extensions
  3. Business rating extensions
  4. Mobile app extensions
  5. Offer ads extensions
  6. Review extensions
  7. Site links extensions
  8. Social annotations extensions
  9. Communication Ad extensions
  10. Image and drop-down navigation and extension

These Ad extensions are free to your ads and also improve the website’s visibility.

Q.15 Mention the option that cannot be changed once the Google account is created?

Ans – After creating an account the user may change the time zone once. But he cannot modify or change the currency that he has chosen.

Q.16  What is the use of frequency capping?

Ans – This technique determines how many times a particular user sees a specific ad. It helps to not distract the user in any way.

Q.17 What is the average cost per click on Google Adwords?

Ans – The average cost per click in AdWords varies by keyword and industry, but is roughly $2.69 on the search network and $0.63 on the display network.

Q.18 Explain how can you enhance landing page quality?

Ans – The quality of the landing page can be improved by making the page relevant enough and not too difficult to navigate or understand. Make mobile and computer navigation easy. It should have a clear call of the action message. And also there should be trustworthiness and transparency on your page.

Q.19 Explain what is Google API?

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Ans – Application Program Interface, it helps developers compile an application that interacts directly with Google Adwords Server. It is designed for the most effective utilization of the ads, especially for those with large or complex Google Ads accounts and campaigns. It gives more power to the advertisers as they can modify ads according to their needs and also can use Adwords extensively.

Q.20 How many characters are allowed in Adword ads?

Ans – Google lets us write two 30 character headlines and an 80 character description. 

Q.21 What is difference between CPM, CPC, and CPV?

Ans – CPM is the cost per thousand impressions. This amount has no relation with ad clicks of an advertisement based on how many impressions it picks up, whereas CPC is the cost per click for an advertisement based on how many clicks it receives on the landing page. 

On the other hand, we can say that CPV stands for cost per visitor when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-under, and interstitial ads). Cost per view on YouTube is more aligned with video marketing, where you pay Google for viewing your ad. In CPV bidding, an advertiser pays you for driving each unique visitor to their site.

Conclusion

These were the 21 Most Frequently Asked Google AdWords Interview Questions and Answers for freshers, experienced or strategists. To each question you can add your practical insights to make the interview more insightful. 

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All You Must Know About an SEO Executive’s Job 

Did you recently get to know about the position of an SEO Executive? Or perhaps you found it on the list of top paying jobs at the moment. In any case, I am here to tell you everything that you need to know about an SEO executive; his skills, salary and responsibilities.

SEO stands for Search Engine optimization. It is simply a technique to improve the visibility of a web page or website on Search Engines. This technique helps to increase the number of visitors it receives through searches on search engines such as google, bing, duck duck go etc.

Who is a SEO Executive? 

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A SEO Executive simply a person who helps companies to improve their websites and increase the number of visitors it receives organically via searches made on search engines.

The main focus of SEO Executive is to make a website or a web page rank as high as possible in the search engine results page. Search engine Results Pages are commonly called as SERPS.  That’s the acronym I’ll be using from now on. 

SEOs work on developing different categories of content that range from awareness level to commercial in nature. This is done to boost conversions.  

Saying this, the role of an SEO executive is not the same as it used to be in the past. It has changed a lot since its inception of this discipline.The list of responsibilities of an SEO Executive was very limited in the past. But they have grown a lot with the improvement of internet in the recent years.

SEO in the past had only a few responsibilities such as keyword research, on-page keyword targeting, link-building, directory listings and making submissions.

Today, even when you have to do some of these tasks, the role of an SEO Executive has become a lot more advanced. You will be working in a fast moving industry that is highly demanding. A lot of technology is involved in today’s SEO, so you will have to be a lover of technology to succeed.

Role of an SEO Executive

Role of SEO is not defined by any hard and fast rule. The role may depend on the company they work in. Some roles that SEOs are made to do include, but are not limited to: 

  1. Analyzing the ongoing keywords, by using various keyword research tools.
  2. Performing various tests, analyzing the data of the website.
  3. Optimizing the landing pages.
  4. Implementing various link building strategies and SEO recommendations on a daily basis so as to direct maximum traffic to the company website.
  5. Limiting duplicate content and being listed in directions and keep your content up to the latest requirements of the market.
  6. Preparing for running PPC campaigns.
  7. Assisting the content team for best quality and most informative SEO content.
  8. Contributing to the company’s blog.
  9. Keeping updated with Search Engine Marketing (SEM).
  10. Paying attention towards Google Algorithmic changes.

What else can an SEO Executive do?

The SEO field is not a static discipline. SEO algorithms and rules change all the time. Well trained SEO Executive need to be familiar with the changes and adjust their SEO campaigns accordingly.       

SEO Executive as a Career Path

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The role of SEO Executive is available to all graduates, but the field may be a much smoother if you have a degree in Marketing, Business or IT. While SEO has proved its worth in terms of being a promising career platform, freshers are realizing the true potential of this sector & are moving towards it. 

It is one of the most competitive and promising professions in the world today. With market rivalry stiffening, every industry is swinging to Search Engine Optimization Executives to identify new markets and open undisclosed doors for their products and services. 

SEO Executive is the most important position for any online business execution. He/she can find a job in any organization. As it has emerged as one of the hottest career opportunities,  demand for this job profile is growing very fast.

Great part of this profession is that you don’t need very high qualifications, but what you need is logic, common sense, patience and dedication.

You will have to start as an intern, move to an executive’s role and finally work as a Project Manager or an SEO Manager depending on the type of company you choose. 

The Agency side of SEO is different from that of a brand side. You might need some great communication, interpersonal and project management skills to succeed as an Agency SEO guy.  

Skills of SEO Executive

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The skill-set for SEO Executive is typically very broad. An SEO Executive can come from a variety of backgrounds. He might have been hired as a graduate or an intern and may have had any other junior roles or internships.  

Internships are an important manner of developing fundamental SEO skills. Most significantly it increases your employability. Working as an SEO Executive is a good start for career. This only if you are passionate about marketing, websites, and writing, and blogging, analytics and learning innovative skills. 

The skills of Executive are regarded as the most important building blocks in the SEO field. It is essential that the sound knowledge of each skill needs to increase with career progression.

Some of the key skills that SEO executives must have are as listed below: 

  • Strong time management 
  • Ability to prioritize the work
  • Good understanding of PR to send an enticing message to the customer’s 
  • At least one or two years experience in the path of SEO/SEM
  • Good understanding of using various tools such as Google Analytics and Search Console
  • Ability to use SEO tools such as AHREFS, SEMrush or ubersuggest 
  • Excellent communication skills
  • Acceptable analytical skills 
  • Awesome Copywriting skills
  • Understanding of HTML 
  • Good command over excel

On the other hand, we can say that these relevant skills, experiences and high level technical abilities are the most essential things you must have in this field. Relevant experience and technical skills play a very crucial role in career development. 

Everyone organization benefits from increased technical skills, businesses get more productive, multifunctional workers and employees gain marketable skills and feel more engaged.

SEO Executive Salary

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SEO Executives are in a great demand. Their high demand makes way for handsome salary packages. As things stand today, 85% of top associations consider SEO Executive as a most important employ for business execution. 

On the other hand we can say that the salary of SEO Executive depends on a lot of factors. Mostly the salary of a SEO Executive will depends on his expertise, job location and the size of the organization. 

However, it is an obvious fact that the average salary may vary from one industry to another, and from one person to the other.

For example, when you sit for a job interview, upon selection and final recruitment, the offer made it you are the amount in consideration of various factors like the level of organization in terms of revenue, personnel, your  technical skills, degree, relevant experience, projects undertaken or targets achieved, etc.

All these factors add up to the minimum salary of SEO Executive. The average salary ranges between 25 – 35k for freshers. With experience it is going to increase and a person can earn up to 6-10 lacs yearly in India. As a head of SEO, a person may earn upto 1 lac per month.  At the same time, freelancing will be able to give a lot more earning potential. 

SEO Executive Job Openings 

Based on some reports, it is estimated that the monthly job openings in the SEO field is around 15,000 in India. Since the SEO industry is going to grow further, the job openings are going to increase as well. 

Learning SEO 

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So, if all that you read about SEO is exciting you to start learning SEO, you should take a cautious path. The internet provides a plethora of information and you may be pushed to learn SEO without being mentored. 

Without a guided program, you will be wandering and gaining a lot of information which is neither verified nor applicable directly. So, taking an SEO course or a Digital Marketing Course is the best way to go about it. But you should focus on taking up a program which focuses on hands-on learning. 

Conclusion 

Among the fresh career options for tech-savvy youth Digital Marketing & SEO are great career options. These fields help you earn well, relax and more importantly allow you to work from anywhere. In such a job profile, nothing matters and no location becomes a hurdle unless you are cut off from the internet.

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