5 Tips to Choose the Best Web Marketing Academy

Digital Marketers are highly paid. Yes, they are. It’s a world where consumers are going online and brands have no option but to follow them. But obviously more job aspirants are looking to learn Digital Marketing to secure these high paying and high growth jobs. But many don’t put enough thought into choosing the best web marketing academy to get trained.

Web Marketing Academies are everywhere. If you search for a web marketing academy online, you will get results in 100s, to say the least. There will be a web training academy that hosts self-paced online courses, others offer instructor-led online courses whereas there are others that offer classroom training.

Among so many options, it does get a bit overwhelming to choose the best web marketing academy that you should opt for. But with certain guidelines in mind, you can reach a concrete conclusion about the one you should go for. In this post, I am going to give you a clear pathway to choose the best web marketing academy that will be worth the money and time that you spend on getting trained.

5 Tips for Choosing a Top Web Marketing Academy

web marketing academy
Source – Crest Infotech

Digital Communication is big and if you really want to get into a Digital Marketing Career, you need to get used to working and learning online. If your computer abilities are minimal or if you face difficulty while using technology, you need to push up the game and get pro with using the internet. So, I suggest that you should start working on your comfort with technology.

However, more than that, while choosing a web marketing academy, you must take care of the following guidelines. These guidelines in my eyes are very thorough but following them is fairly simple.

1. Know Your Requirements

You should be aware of your reason to learn Digital Marketing. Some who are desirous of landing up at his first job don’t need the same course as someone who has been in the industry for 5 years already. It is also not wise for a person interested in affiliate marketing to take a course in paid advertising.

Also, a person might already have strength in some areas of web marketing, so retaking a course on the things he knows is a waste of time. More of web marketing is learned by practice and not through studying mere theory. In many cases, you would not even need a course to learn web marketing. You can just read and watch the plethora of content that is already available online for free.

Once you know your reason to learn Digital Marketing well, you will be in a better position to choose the best Web Marketing Academy for yourself.

2. Consider the Scope of the Course

You need to understand what the Web Marketing Academy you are considering is going to teach. You can start by checking the curriculum of the course they offer. The deeper and more wholesome the course is, the better it is for you. That’s only if you are just starting out though.
As your career progresses, you would need to work on your niche skills and going deep in one or two of the channels of online marketing will make more sense than positioning yourself as a generalist. Saying this, if you really seek a team lead position, then developing into a hardcore generalist will prove to be wonderful.
Another consideration is the level of hands-on practical implementation that the course allows. Rather, it enforces. The greater the level of practice that a course promises and pushes on the learner, the better is the learning.
You must also have a clear idea about the course duration in terms of the lesson duration and the additional learning hours required. Take a course only when you can commit to that kind of duration. Just sitting in class and listening to the instructor talk about a few concepts won’t take you anywhere. So, essentially you need to be conscious of the scope and duration of the course in order to be prepared to it in the best way possible.

3. Research the Web Marketing Academy

web marketing academy india
Source – Google Images

Most of the institutes missell their products and you don’t want to be another fooled person one on the list. Many institutes even name themselves close to what highly reputed institutions sound like. Fake promises about placements, certifications, tools are common. Every web training academy that is not reputed does it.

Make sure that you read the web marketing academy reviews you are looking to get enrolled in. And you can’t just read any kind of reviews, you need to read genuine ones. Many institutes get fake reviews out in the market, so we have to be very cautious about web academy reviews.

You can get to understand the authenticity of an institute by talking to its alumni. Many brands do not shy away from giving you access to some of their satisfied candidates. You can question such candidates and ascertain if the web marketing academy falls in your league or not.

Every academy will have a style that is its own, be sure that you align with that. Don’t make a random decision because it’s not only about your money, rather your time, career and efforts are all at stake.

4. Check out the Faculty

web marketing academy reviews
Source – Google Images

More than anything, the faculty will play a direct role in your learning. So be sure that you have a good faculty at the academy that you are opting for. The experience of the trainers and their accomplishments is something to look out for. The kind of campaign that they have been a part of will be a direct form of learning to you. All the time they discuss the projects they have worked on, you will understand very specific nitty-gritty that will work in your favor in the long run.

If possible, you can also take a demo class. In the demo class, you should concentrate on the communication of the trainer and his teaching methodology. In fact, if you are in a position where you can say go into a web marketing academy with multiple trainers, each teaching a specific niche skill, then go for it. These types of courses will allow you to learn from the best person in each niche. This is simply because Digital Marketing is so expansive that you cannot learn it all.

5. Check the Certifications Offered

As stated earlier, rarely do Web Marketing Academies market themselves honestly. They manipulate and twist words to create a false image of a certain kind. While you are researching for a good web marketing academy ensure that you go to one which has a recognized course.
Many institutes talk about offering multiple certifications when in reality they are talking about free tests that anyone can take. So, you need to be careful and cautious. But even then, if you trust that an academy will give you a very good course content and you are sure to get a good hands-on execution ability, never shy away from it.

Conclusion

These were my 2 cents on the thoughts you need to have before you take up a web marketing course. Saying that a lot of things do depend on your own preferences and interests. Your time availability, your commitments and your preferred method of learning. All this will have a direct impact on the course you should take.

On the whole, if you are looking for a great learning experience, you should not skip these 5 points in considering the best web marketing academy for you. If you want to know more about it, then it would be great to take Digital Vidya’s free digital marketing demo class.

Read More

5 Tips to Choose the Best Web Marketing Academy

Digital Marketers are highly paid. Yes, they are. It’s a world where consumers are going online and brands have no option but to follow them. But obviously more job aspirants are looking to learn Digital Marketing to secure these high paying and high growth jobs. But many don’t put enough thought into choosing the best web marketing academy to get trained.

Web Marketing Academies are everywhere. If you search for a web marketing academy online, you will get results in 100s, to say the least. There will be a web training academy that hosts self-paced online courses, others offer instructor-led online courses whereas there are others that offer classroom training.

Among so many options, it does get a bit overwhelming to choose the best web marketing academy that you should opt for. But with certain guidelines in mind, you can reach a concrete conclusion about the one you should go for. In this post, I am going to give you a clear pathway to choose the best web marketing academy that will be worth the money and time that you spend on getting trained.

5 Tips for Choosing a Top Web Marketing Academy

web marketing academy
Source – Crest Infotech

Digital Communication is big and if you really want to get into a Digital Marketing Career, you need to get used to working and learning online. If your computer abilities are minimal or if you face difficulty while using technology, you need to push up the game and get pro with using the internet. So, I suggest that you should start working on your comfort with technology.

However, more than that, while choosing a web marketing academy, you must take care of the following guidelines. These guidelines in my eyes are very thorough but following them is fairly simple.

1. Know Your Requirements

You should be aware of your reason to learn Digital Marketing. Some who are desirous of landing up at his first job don’t need the same course as someone who has been in the industry for 5 years already. It is also not wise for a person interested in affiliate marketing to take a course in paid advertising.

Also, a person might already have strength in some areas of web marketing, so retaking a course on the things he knows is a waste of time. More of web marketing is learned by practice and not through studying mere theory. In many cases, you would not even need a course to learn web marketing. You can just read and watch the plethora of content that is already available online for free.

Once you know your reason to learn Digital Marketing well, you will be in a better position to choose the best Web Marketing Academy for yourself.

2. Consider the Scope of the Course

You need to understand what the Web Marketing Academy you are considering is going to teach. You can start by checking the curriculum of the course they offer. The deeper and more wholesome the course is, the better it is for you. That’s only if you are just starting out though.
As your career progresses, you would need to work on your niche skills and going deep in one or two of the channels of online marketing will make more sense than positioning yourself as a generalist. Saying this, if you really seek a team lead position, then developing into a hardcore generalist will prove to be wonderful.
Another consideration is the level of hands-on practical implementation that the course allows. Rather, it enforces. The greater the level of practice that a course promises and pushes on the learner, the better is the learning.
You must also have a clear idea about the course duration in terms of the lesson duration and the additional learning hours required. Take a course only when you can commit to that kind of duration. Just sitting in class and listening to the instructor talk about a few concepts won’t take you anywhere. So, essentially you need to be conscious of the scope and duration of the course in order to be prepared to it in the best way possible.

3. Research the Web Marketing Academy

web marketing academy india
Source – Google Images

Most of the institutes missell their products and you don’t want to be another fooled person one on the list. Many institutes even name themselves close to what highly reputed institutions sound like. Fake promises about placements, certifications, tools are common. Every web training academy that is not reputed does it.

Make sure that you read the web marketing academy reviews you are looking to get enrolled in. And you can’t just read any kind of reviews, you need to read genuine ones. Many institutes get fake reviews out in the market, so we have to be very cautious about web academy reviews.

You can get to understand the authenticity of an institute by talking to its alumni. Many brands do not shy away from giving you access to some of their satisfied candidates. You can question such candidates and ascertain if the web marketing academy falls in your league or not.

Every academy will have a style that is its own, be sure that you align with that. Don’t make a random decision because it’s not only about your money, rather your time, career and efforts are all at stake.

4. Check out the Faculty

web marketing academy reviews
Source – Google Images

More than anything, the faculty will play a direct role in your learning. So be sure that you have a good faculty at the academy that you are opting for. The experience of the trainers and their accomplishments is something to look out for. The kind of campaign that they have been a part of will be a direct form of learning to you. All the time they discuss the projects they have worked on, you will understand very specific nitty-gritty that will work in your favor in the long run.

If possible, you can also take a demo class. In the demo class, you should concentrate on the communication of the trainer and his teaching methodology. In fact, if you are in a position where you can say go into a web marketing academy with multiple trainers, each teaching a specific niche skill, then go for it. These types of courses will allow you to learn from the best person in each niche. This is simply because Digital Marketing is so expansive that you cannot learn it all.

5. Check the Certifications Offered

As stated earlier, rarely do Web Marketing Academies market themselves honestly. They manipulate and twist words to create a false image of a certain kind. While you are researching for a good web marketing academy ensure that you go to one which has a recognized course.
Many institutes talk about offering multiple certifications when in reality they are talking about free tests that anyone can take. So, you need to be careful and cautious. But even then, if you trust that an academy will give you a very good course content and you are sure to get a good hands-on execution ability, never shy away from it.

Conclusion

These were my 2 cents on the thoughts you need to have before you take up a web marketing course. Saying that a lot of things do depend on your own preferences and interests. Your time availability, your commitments and your preferred method of learning. All this will have a direct impact on the course you should take.

On the whole, if you are looking for a great learning experience, you should not skip these 5 points in considering the best web marketing academy for you. If you want to know more about it, then it would be great to take Digital Vidya’s free digital marketing demo class.

Read More

11 Most Frequently Asked Marketing Interview Questions

A job in Marketing is very much in vogue. It is a loved career particularly among people with strong creativity and analytical skills. But to get your first Marketing job, you have to get past an interview, the thoughts of which may hound you now. To make things easier, I am going to mention the most frequently asked Marketing interview questions along with their appropriate answers.

Concentrate, as there is a lot of information coming your way.

In your first interview for a Marketing position, you will not only be questioned about your skills, but the recruiter would be very interested in knowing who you are as a person. So, marketing interview questions for a fresher are a mixed bag of queries.

To crack your interview make sure that you not only display your skills but also show a willingness to learn. That’s simply because, with the advent of MarTech, the learning can’t stop. Marketing strategies and tactics are changing every single day. More importantly, you have to show your passion for Marketing. Only then would your candidature be taken seriously.

Whom do Recruiters Want to Hire in Marketing?

Recruiters will hire a candidate after assessing who he is as an individual. They are looking for people whose career goals coincide with that of the hiring organization. Saying that a potential fit who can make an impact, in the long run, is perfect for marketing positions.

Interview questions for marketing roles often go deep into the specifics of why what and how. Knowledge of doing things in the real world also will make a direct impact. Hypothesis based testing is always a major tool that hiring managers love to use. That helps in determining both the creativity and logical thinking skills of the candidate.

In today’s era, topics pertaining to online marketing are a top choice during marketing interviews. Questions pertaining to SEO, PPC, Social Media, E-Mail Marketing and Inbound Marketing might come in great numbers. So be prepared with your answers.

11 Frequently Asked Marketing Interview Questions

marketing concept with financial graph and chart
Source – IIBM

So, now I move on to the next section where I will talk about the specific marketing interview questions that will be coming your way. A thing to consider is to openly say no to something that you don’t know. It’s okay to not know about a thing than to fake knowing it and making an awkward statement.

1. Why are you interested in taking up a role in Marketing?

Such questions are given in a fresher marketing interview very often. Questions like this would ask you to be true to your desires, aims, and goals. You can talk about your personality, your interest/passion and creative instinct here. You should couple up your claims by giving an example of each trait you enumerate.

2. What are your thoughts on continuous learning and what methods do you rely on to develop your skillset?

This is not a trick question but a real test of the genuineness of your interest to take up a role in marketing. If you want to be in marketing you have to be a lifelong learner, combating new ideas and technology. Answer it in the positive and also showcase your interest in reading blogs, listening to podcasts and watching tutorials. That’s the most convenient way to be up-to-date with regard to your skill improvement.

3. What blogs and publications do you follow?

marketing interview questions for freshers
Source – Lexiconn

In order to assess the genuineness of your claim to be open to learning, the recruiter may go deep into ascertaining what you really study to develop your skills. You may reply to talking about the channels you follow on a regular basis. You may mention Marketing Profs, HubSpot, Marketing Land as the blogs of your interest, Similarly, you can mention the webinars and blogs of Digital Vidya that help you keep updated regarding local marketing techniques.

4. How different is B2B Marketing from B2C Marketing?

You will have to demonstrate your acumen for marketing tactics here. For such marketing interview questions, you must be able to categorize between the two different facets of marketing to a single consumer vis-a-vis marketing to another business. Knowledge of how mass brands market their products as compared to niche marketing will be handy here. Do read some case studies on this topic before you set out to an interview.

5. How good are you at writing? Do you enjoy writing?

Every marketer has to be a cutting edge copywriter. If you are not good at writing, chances are that you’ll not be able to move high on the success ladder. So, demonstrate your interest in writing and showcase your humor and wit. If you have a blog or a Social Media page that has done well, put forth that for the interviewer to review. On a side note, you must continuously hone your writing skills.

6. Do you have any level of training in Online Marketing?

Since most of the marketing these days is integrated with nature, you must have some training in Online Marketing. Taking up an Online Marketing Course is a great way to be prepared. The more hands-on you have been with your projects, the better it is for your future hires. So, showcase whatever you know about Digital Marketing and pick a channel to talk about in detail.

7. How good are you at multitasking?

interview questions for marketing
Source – Regus

As a marketer, you will be always multitasking so being prepared for such a marketing interview question. Being able to demonstrate the required expertise is really important. Talk about your projects in college or a side gig that you were working upon. Even demonstrating how you have handled study and family without compromising the needs of one for the other will be of help. They want to know your aptitude and willingness in the arena of multitasking.

8. Which activity in Marketing interests you the most?

Unless you are in a very specific interview for a marketing position, you would be asked this question. A set of marketing executive interview questions can’t miss this one. So, be honest about it. This will tell the hiring manager if you are willing to be a specialist or a generalist. If monotony doesn’t affect you then being a specialist is the way to go. And if you can handle pressure well, multitask and learn quickly, being a generalist is a good thing to do.

9. How good are your aesthetics?

If you are going to be working for a brand then your aesthetic sense is of importance even if you are not a designer. Everything has a UX. Even written content has UX! So being good enough to create appealing material is of value and need. You should be willing to demonstrate your ability in this as well.

10. Where do you want to see yourself 5 years from now?

This is a question that will gauge your determination and focus. So, be realistic and forward-thinking. Getting to a manager’s role in 5 years is pretty much a reasonable aim. Talk about it. Also, specify in what function of marketing would you wish to be in within the next 5 years. You may also talk about the size of the company that you would like to be in.

11. Given a role in our office, what will you bring to the team?

marketing executive interview questions
Source – Vitamin T

This is a very important marketing interview question that you need to get right. There is no running away from this. This is an answer you need to give in detail. You should not only mention your skills but try to demonstrate or quantify each of them. I am a good copywriter, an excellent graphic designer, an intelligent analyst, etc might not do the trick.

You must go a bit deeper and talk about each example: I have great writing skills which I honed in college while I was working on my projects. Based on my writing skills I got an appreciation from my professors.

The more honest you are, the better it will be for you. If you aren’t innately transparent, you can still confess when you don’t possess a certain skill set, yet add that you are willing to learn it.

Conclusion

Different Marketing Managers will test you differently. Unless the requirement is that of a specialist, you should be willing to answer generic questions like the ones above in your interview. On the face of it, being able to articulate all this might seem easy to a few and difficult to others, but it is neither too difficult nor way easy. So be prepared.

These were my 2 cents on the 11 most frequent marketing interview questions asked to freshers. If you want to move in the depth of the topic, you can attend this free Marketing Orientation Session Online.

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