How-to-do-a-Masters-in-Digital-Marketing

How to do a Masters in Digital Marketing?

Digital marketing is not academic.

The whole point of doing a masters in digital marketing is to be able to do real work in digital media marketing soon after completion of the degree/certification.

That’s why a good training program always includes a good amount of hands-on practice and a mandatory internship.

I have written this article to help people who are looking to do a master’s in digital marketing online.

This article is not just a list of colleges.

I have tried to answer the following questions in this article:

  1. Are you eligible for a master’s in digital marketing?
  2. Why may you consider doing a master’s in digital marketing?
  3. Is a master’s in digital marketing worth it?
  4. How to find a useful master’s training program in digital marketing?
  5. What are some good institutes/colleges for master’s in digital marketing?

All about Masters in Digital Marketing

masters in digital marketing

The good thing about learning digital marketing is that you can learn it remotely.

Why? Because all the stuff that we learn and practice here is online.

Every college or institute had to move online during the coronavirus pandemic. But it gave us an effective way to learn something like IT or digital advertising right from our homes.

I also joined a training institute to study digital marketing during the pandemic.

I was doubtful if online training would work out at all but here I am doing work in an internship right after completing my training.

I am saying all this because some of the good master’s programs offer online training.

Let’s begin with the answers.

Are you eligible for masters in digital marketing?

masters in digital marketing eligibility

In most institutes, the first requirement is a related (or any) bachelor’s degree of course.

Secondly, the institutes may demand some work experience also.

Other entry requirements for master’s programs are English language requirements for foreign universities.

Such the PGDM by Simplilearn in association with Purdue University, Indiana requires both.

But there are institutes also that are open to freshers.

Such institutes do not demand any bachelor’s degree and work experience. They are trying to narrow down the skills gap among youngsters.

For example, Executive Program in Digital Marketing by Digital Vidya and Deakin University, Australia

This training program requires you to have some decent knowledge of English, computer, and the Internet.

Why you may consider doing a master’s in digital marketing?

masters in digital marketing benefits

In my case, I enrolled in a master’s course just after my graduation thinking I could start working soon after completing the course.

Well, it went just like that.

It was tough at the start though. I had never studied marketing but as I started practicing it became clearer.

Just after completing the training course, I joined an internship to do content writing.

Reasons to join Digital Marketing Masters Program :

I think you may join a masters program for the following reasons:

1. To start a career

India has the second-largest online audience. So the scope of a digital marketing career in India is looking bright.

See the number of jobs in India listed here on the Naukri portal, it’s over 1,00,000!!!

digital marketing jobs in India
Naukri.com

2. To upskill as a working professional

Upskilling is important for professional development.

According to a joint survey by TalentLMS, Workable and Training Journal –

After the coronavirus outbreak, 42% of companies ramped up their upskilling/reskilling efforts and 42% of employees started training on their own.

3. To start a digital business/agency or scale up an existing one.

For example, an advertising agency needs marketing communications to acquire more clients.

4. To learn with a hands-on approach

5. To learn from experts who are working professionals and even entrepreneurs.

6. To interact with mentors, other professionals and build a helpful network with these people.

For example, LinkedIn is a great professional platform to build a meaningful network.

Is a master’s in digital marketing worth it?

masters in digital marketing worth

If you are interested in learning digital marketing, then surely the training program will be worth your time and money.

It gives you a head start in your digital marketing career.

How? With following aspects of the program:

First-hand practice

A good training program will assist you with first-hand practice in real-world projects, case studies, digital marketing strategy plans, and mandatory internships.

Learn from well-experienced faculty

The trainers or mentors in good institutes are often experienced working professionals that know the ins and outs of their niche.

Networking opportunities

You’ll get to interact with working professionals in your peer group and mentors through digital technologies.

Learning material at your fingertips

You’ll have access to curated learning content and class sessions that help you when you get stuck or have to revise the basics.

Do it from home

When you take an online training course from home you save considerable expenses, traveling time, and have more time with your family.

See advantages of online learning.

Plus, you also get accustomed to remote working. Many companies want digital marketers to work from home.

On the other hand, you can be a professional digital marketer by self-learning also.

It’s harder than a guided program/course and you have no ready learning material, mentors, classes, certifications, QnA support, an internship opportunity, and placement assistance.

If you have a knack for studying consumer behaviour, helping people, creativity, problem-solving, disrupting marketing, strategic marketing practice, brand management, etc. then this is the right path to be on.

How to find a useful master’s training program in digital marketing?

masters in digital marketing program

Go on Google or any search engine and there are plenty of master’s programs with everyone claiming to be the best.

Deciding on a useful program becomes difficult with so many choices.

And I’ve already mentioned that there are not only a few best training programs.

I think a good one with the following features is sufficient:

Hands-on learning approach

It’s a practical domain. There is no other way to learn it than practicing relevant skills involved.

A good curriculum requires you to learn to promote a website like professionals, do tasks and case studies during the training.

Expert guidance and support

What’s better than learning from the professionals who have been doing it for significant years?

They’re there to help if you get stuck somewhere. You also get their feedback on your task submissions.

They even guide you regarding your career path.

A comprehensive and revised curriculum

This domain is constantly changing.

New updates to search-engines, online marketing policies, business analytics tools, and services used require professionals to stay aware of these changes.

So a good curriculum should be revised and cover new topics.

Some of the core topics are SEO, SEM, email marketing, social media marketing, global marketing analytics, content marketing, marketing automation, e-commerce marketing, mobile marketing, project management, etc.

Integrated learning platform

This comes in very handy.

One organized platform for the learning material, class recordings, certifications, chat, QnA support, friends list, etc. is very efficient.

They make the customer experience seamless.

Networking opportunities

You can make a useful professional network from your training program too.

You’ll get opportunities to interact with mentors and your peer group.

And you can even get work opportunities among your network.

See this survey result from LinkedIn.

Guaranteed internship opportunity and work placement assistance

Freshers rarely get hired in full-time jobs. An internship helps you to gain important work experience and enhances your skills.

So a guaranteed internship in a program is a must.

For example, the Executive Program by Digital Vidya provides a guaranteed paid internship.

And in the same program, you’ll get to sit in a pre-booked job interview with a few of its reputable associated companies.

I think this feature makes a training program good value for money.

Do your research

Assess your requirements, your goals, and then research about the useful institutes/colleges to choose the right one.

Research online, call customer support, or take a demo session to find if the training program is suitable for you or not.

You may even reach out to the alumni of a particular institute on LinkedIn.

Always remember, your purpose is to acquire real-work skills and be job-ready after the training.

What are some good institutes/colleges for master’s in digital marketing?

masters in digital marketing institute

In my opinion, there are not only a few best courses/programs.

So in case, you cannot enroll in top universities or colleges for a master’s you have other useful options also.

Any good institute will give you the right knowledge and opportunity to practice the required skills in this domain.

I’ve already mentioned some points to help you choose the right institute or program for yourself.

Not all programs are like conventional master’s programs. Today things have changed and students are looking for short-duration impactful training programs.

Now, let’s take a look at some useful master’s programs:

1. Digital marketing courses by Digital Vidya

Established in 2009, they’re a professional training company that trains individuals as well as corporate employees.

They’re official training partners with Google and Microsoft India.

They offer 2 advanced courses in digital marketing.

– Executive Program in Digital Marketing in association with Deakin University, Australia.

– Certified Digital Marketing Master Course (CDMM)

Apart from that they also offer courses in Data Science, Data Analytics, and 10 other niche certifications.

A free demo class is also available here.

Training experience: 12+ years

Credentials: Deakin University, Digital Vidya, Facebook, LinkedIn, Google, and Hubspot certifications

Individuals taught: 61,000+

Eligibility: English language requirement, basic computer and internet literacy

LMS, Mode of training, and Duration: Lifetime access to LMS, online course (due to Covid-19) and 10 months for executive and 4-7 months for CDMM.

Availability: Global

Costs: INR 1,50,000 + taxes for executive program; INR 25k to 75k for master program (CDMM); Flexible payments and no-cost EMI available

Internships and placements: Guaranteed 3-month internship with a stipend of INR 20,000 from the executive program and pre-booked job interviews.

2. Post-Graduation Programme by IIDE

Indian Institute of Digital Education was established in 2016, they have 4 branches in Mumbai at Andheri, Mulund, Churchgate, and Navi Mumbai.

They offer 3 types of courses: PG in digital marketing (offline), an online course, and short-term certifications.

A free demo class is available here.

Training experience: 5 years

Credentials: IIDE certification plus other

Individuals taught: 60,000+

Eligibility: Graduate (with IIDE Admissions Test) for PG course and 12th pass for the online course.

LMS, Mode of training, and Duration: No mention of LMS, both online and offline modes and 11 months for offline while 3 months for online training.

Availability: Global

Costs: PG Course – INR 4,00,000 + Taxes; Online Course – INR 72,000 + Taxes; zero cost EMI available.

Internships and placements: 2-month internship for PG course and no internship for an online course but guaranteed placement support.

3. PGDM by Simplilearn and Purdue University, Indiana

The application process consists of 3 simple steps. After filling out an online application form, an offer of admission will be made to the selected candidates.

After enrolment, 6-credit concentration transfer for Purdue MS in Communication degree.

Masterclasses from Purdue faculty and Ask Me Anything sessions by Facebook.

No mention of a demo class here.

Training experience: Not mentioned

Credentials: Purdue university certification and alumni status

Individuals taught: Not mentioned

Eligibility: Graduate with at least 2 years of work experience

LMS, Mode of training and Duration: LMS by SimpliLearn, 6 months online training

Availability: Global

Costs: INR 1,10,000 plus taxes; Zero cost EMI available

Internships and placements: Internship not mentioned but live projects and Harvard business case studies; IIMJobs Pro Membership for 6 months and placement assistance.

4. MSc in Digital Marketing, Salford Business School, the University of Salford (Salford District), UK

The MSc Digital Marketing is the only route available for international students

Online open days are available for MSc Digital Marketing. These days include a range of talks, Q&A, and tours to learn more about master’s courses from this business school.

They also have representatives in India whom you can meet even online on specific days.

Credentials: University certification

Eligibility: Graduate in a business or related field, relevant work experience

Duration: Full-time – 1 year; With placement – 2 years and part-time – 2 years.

Availability: City of Salford

Costs: £15300 (per year)

Internships and work placements: You have to source your internship or placement with the full support of the University then complete your dissertation.

Other options to complete your dissertation are the Industry Collaboration Project Applied dissertation or Entrepreneurship dissertation.

Some other good universities providing this program are:

Digital Marketing Management MSc by Coventry University (Coventry), UK

It’s a 1-year program and costs around £17,900 (per academic year)

Middlesex University London (London)

1-year program and costs around £16,800 (per year.

University of Essex Colchester Campus (Colchester), UK

2-year online program and costs around £11,570 (per year)

University of Liverpool (Liverpool), UK

30-month online program and costs around £18,000 (per year)

Final thoughts

One thing I observed when I completed my master digital marketing program is that however good the curriculum, the mentors, learning material, and the certifications are, what ultimately matters is your skillset.

The list of the best or top or good institutes/universities/colleges for master’s in digital marketing may vary from blog to blog but:

Always focus on the hands-on practice you get to do in the training program.

And then the internships (they help make your skills concrete).

If I missed anything or you want to ask something, please don’t hesitate to put that in the comments, I’ll be happy to help.

Good luck!

FAQs

What are the career prospects after a master’s in digital marketing?

The demand for digital marketing professionals has been increasing and is expected to rise in the future.

It’s reasonable as the online audience and online business management activity are going up.

According to a 2018 Tech Pro Research survey, 70% of respondents told their companies either have a digital transformation strategy in place or are working on one.

Some common job prospects for freshers are:

Digital marketing manager, SEO executive, social media executive, PPC specialist, web analytics expert, email marketing manager, content writer, etc.

Other job prospects:

Artist – You may have artistic talents that you can promote using marketing.

Freelancing – Do freelancing in different sub-niches.

Business/Agency owner – E-commerce or digital marketing services

Are 1-year or lesser duration programs in digital marketing better than 2-year master’s programs?

I think 1-year or lesser duration programs are better because:

  1. They are more affordable.
  2. They save your time.
  3. They’re more suitable for working professionals.
  4. You can spend more time on practical learning rather than theoretical.
  5. You have the opportunity to do the real work sooner in internships or full-time jobs.

Why should someone enroll in executive programs in digital marketing?

The executive programs as the name suggests are for working professionals.

You get these benefits in them:

  1. They are more focused on hands-on training.
  2. You can widen your skillset thus get more work opportunities.
  3. You can even switch your career with an executive program.
  4. Taking this course can get you a higher-earning job.
  5. New knowledge and skills can also help you to start or scale up your business.
  6. You get networking opportunities with other similar professionals.

Which countries are good for doing master’s in digital marketing?

Right now you can access the best of the courses anywhere in the world that has the internet.

Many top universities have launched online digital marketing training programs.

Digital Marketing is a practical field and someone can be an expert in it with work experience only.

So a lot of countries have these great courses/programs.

You don’t have to, for instance, move to Canada for obtaining training in digital marketing. You can do it very well at your home.

Can I do a master’s in digital marketing online?

Absolutely. Many good universities are offering whole courses online.

The online method is more effective than offline.

Why? Here are some reasons:

  1. Digital marketing is all online. So you can practice and work from home.
  2. You save significant expenses and time.
  3. Flexible timings make online learning suitable for working professionals.
  4. Learn from the best of the trainers that otherwise are not generally available offline.
  5. You can learn in your environment.
  6. You have more time to spend with family, do hobbies, exercise and learn other skills.

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Learn-14-Best-Benefits-of-Digital-Marketing

Learn 14 Best Benefits of Digital Marketing

Since the beginning of the 21st century, technology has been expeditiously evolving causing changes in every part of our lives.

Companies have inexorably been affected by these changes and have started using information and communication technologies for product marketing and getting to know their customers.

According to Statista, ad spending in the digital marketing advertising market is projected to reach $515277m in 2022.

Earlier, businesses reached their target audience through channels like television, radio, magazines, events and direct mail means using traditional channels and it was more than enough to keep business heads above water, however, this is no longer true.

Now people spend more time online, So companies to stand out in the competition reach potential customers through digital channels and strategies are so popular because of sheer convenience and efficiency. Everyone is understanding the benefits of digital marketing.

Therefore the scope of conventional marketing is not as effective and influential as it was and digital marketing provides the means and opportunity for businesses and entire industries to reach a far greater segment in undeniably more convenient and productive ways.

If there is one characteristic where the difference between small and large businesses is clear cut, it is resources.

The lack of adequate resources affects a small business on multiple levels including marketing. Conventional marketing needs a lot of money, that’s why every small business should have a digital advertising plan.

benefits of digital marketing

The above chart from Statistic shows how quickly the two trends are merging. See how the wide gap just eight short years ago has closed. The two lines have either overlapped or soon will. It’s quite evident that consumer attention has shifted from traditional to digital.

Top 14 Benefits of Digital Marketing

With the vast range of benefits of digital marketing in online advertising of products and services, it has become the prime medium for marketing worldwide. Every company needs to understand the benefits that it can derive from digital marketing which include:

1. Cost-effectiveness:

When comparing the costs of digital marketing with traditional marketing such as tv ads, techniques of digital marketing like PPC, Search Engine Optimization, Search Engine Marketing can cost as little as several hundred/thousand every month in contrast with a single TV advertisement that can cost humongous amounts of money which is certainly not affordable for most companies.

Even if you use other methods of conventional marketing like newspapers and magazine ads they can fill out all your marketing budget and are also not as effective as digital marketing techniques

So digital marketing can be potentially more cost-effective and successful.

Even the most affordable and smallest methods of digital marketing can attract a large audience at a very low cost, so digital advertising has the potential of reaching a limitless amount of customers that too at substantially low cost.

Top 5 cost-effective digital marketing strategies include

Email marketing:

It is extremely affordable. Also, it delivers an excellent return on investment.

You get direct access to your target audience and email marketing campaigns allow you to build a relationship with potential customers which enhances customer loyalty.

Search Engine Optimisation:

It is one of the most cost-effective strategies of digital marketing as it targets people actively searching for keywords relating to your product or service. It involves keyword research, content-marketing, blogging, on-site optimization, and content distribution. Search Engine Optimization is a long-term process and can help develop sustainable traffic.

Content marketing:

It is cost-effective as it relies on your knowledge it allows you to build brand reputation, drive improved conversion rates and assist you in building authority.

It is indeed very cost-effective as it costs 62% less than outbound marketing and 3 times lead generation as many leads according to the content marketing institute.

Social Media Marketing:

Social media is very cost-effective yet a great marketing tool. It is particularly used for targeting specific demographics and is great for reaching a larger audience on a small budget.

PPC:

PPC is very ideal if you are on a tight budget as it allows you to set your maximum spend. Your budget then gets divided between google ads, paid marketing, and retargeting.

Retargeting:

It is cost-effective as it re-engages potential customers who have already shown an interest in your product or service.

To know more about these above-mentioned strategies or Internet marketing you can explore the courses offered by Digital Academy India.

According to Statista, 80% of consumers do their research online before buying a product.

2. Measurable:

It is crucial to know whether a particular marketing idea is working or not. In conventional marketing, the success of marketing promotion is difficult to track but in the case of digital marketing, every single tactic is measurable.

This is one major reason why one needs to invest in digital marketing.

In online marketing, it becomes really easy to know which tactic is working and which is not just by looking at real-time analytics and measuring them and allows you to change your campaigns accordingly to make them more effective.

Also, this allows you to carry forward the advantage of the knowledge and experience you gained from this process to enhance future campaigns.

Thus digital marketing analytics allows you to use your money efficiently and distribute your marketing budget as it takes the guesswork out and you focus your efforts on strategies that are most likely to improve ROI.

3. Targeting:

It allows precise audience targeting.

One of internet advertising’s strongest trump cards is its targeting capabilities as it allows digital marketers to target specific consumers based on their search histories or behavior online.

Behavioral targeting is so effective at deriving sales. Also, it offers plenty of personalization opportunities. A single personalized video or email can get your brand off the ground!

Conventional marketing tactics don’t offer the target capabilities as digital marketing does. It is certain in the case of digital marketing that content is consumed by the right audience.

SEO allows you to reach those customers who search the web for content and topics related to your company and social media and PPC helps you to target those who are most likely to be interested in your services based on interest.

4. You can reach your customer through social media:

This is one of the most important advantages as social media is the best way to reach your customers, unlike traditional techniques where you experience a limit in scope and size.

For example, print ads are restricted to a specific market, time, and place but reach in digital advertising will be farther and more targeted.

According to Statista, 90% of B2C businesses report that social media is the most effective tool for their marketing tactics.

5 . It’s more engaging:

Internet marketing is much more engaging than conventional marketing as it has access to various types of interactive media.

Traditional marketers have limited advertising choices while online marketers can use various content types to attract different users and also it caters to different users’ tastes.

6. It has excellent ROI:

Internet marketing provides an excellent return on investment compared to traditional marketing advanced digital marketing techniques are significantly cheaper and provide more effective results. Investing the amount of money in paid digital ads is more effective and can generate way more conversions.

7. It enables in-depth performance tracking:

Online advertisers get access to ad metrics and performance in google ad manager.

Various internet tools for marketing help you get access to relevant data and allow you to adapt on the fly and tweak underperforming campaigns and this isn’t possible in conventional marketing.

8. It’s effective for building brand awareness:

Investing in digital marketing is one of the best ways to build brand awareness especially in content and SMM.

GoogleAdWords serves over 30 billion ad impressions a day and with such massive potential for exposure, brands worldwide don’t penny-pinch on advertising.

According to Statista, 94% of B2B marketers already use LinkedIn and such sites for marketing plans and purposes.

9. It has a vast reach:

Online marketing is globalized and this has increased plenty of business opportunities for business owners to expand businesses beyond a single country’s borders.

10. It builds stronger relationships:

Brands need to stand out in this ever-growing sea of competition if they want to succeed therefore building a relationship with an audience is critical to success.

Establishing a strong presence on social media channels is a surefire way to earn customers’ trust.

11. It is more time-efficient:

A conventional marketing plan requires so much time to prepare but digital ones don’t, launching an online campaign is much quicker.

A digital marketer can easily design, implement and monitor multiple campaigns simultaneously saving a lot of time and resources.

12. You can automate it:

There are plenty of tools that can help you streamline your digital marketing campaigns. Streamlining using automation tools helps businesses cut costs and optimize marketing endeavors.

13. SEO helps you reach online to more potential buyers:

SEO helps you to reach more buyers and is indeed one of the most important tactics.

You can optimize your website content for search engines by using specific keywords to better explain your product or service to get more targeted traffic to your website which will, in turn, improve conversion SEO can help local businesses as most buyers look for local shops and 28% of searches for something nearby result in a purchase so local SEO can be really helpful for companies operating in different regional areas.

14. Digital marketing helps communicate with consumers on the smartphone:

Digital advertising allows you to communicate with your customers who are browsing their mobile phones and consuming content. You can reach a large audience, especially the younger lot who access the internet through mobile phones.

Conclusion on benefits of Digital Marketing

Above were the digital marketing benefits.

With the increasing rate of technological developments, smartphones, tablets, and other electronic devices have become common everyday items.

Correspondingly, people who use social networks and emails have been using digital media for shopping. Search engines make web surfing much easier for people.

In addition, the process of decision-making in purchasing has become much less difficult for promotional videos and comments about the product to help customers decide.

The most important difference between digital and conventional marketing is that in digital marketing the data is used properly.

So, digital marketing is probably the best option. If you want to reach a wider audience while keeping costs low, go for digital marketing.

It allows you to collect valuable information on your audience immediately so that you can create an even more effective marketing campaign.

However, traditional marketing still exists.

If you want to reach local people, conventional marketing methods may be more fruitful and stand out better than digital marketing methods.

When you consider which marketing strategy is best for your business, consider your audience, where they get their information from, and use that to make your choice.

Want to kickstart your career in the Exciting Field of Digital Marketing?

Undoubtedly, digital marketing is the future.

Younger generations have not known a time without smartphones, and they are starting to enter the workforce backed by another generation that will be even more digital.

Therefore every company and brand needs a digital marketing strategy to survive in today’s world, so there are plenty of career opportunities.

Guide to: Top 10 ways to learn Digital Marketing in 2022

If you are interested in joining this exciting field, check out the Digital Vidya’s Executive Program in Digital Marketing, in partnership with Deakin University, Australia which provides comprehensive training on everything you need to know to thrive.

Frequently Asked Questions

Q1.What are the benefits of digital marketing for students?

Completing digital marketing training can be beneficial for students in many ways, both professionally and personally. If you don’t understand digital marketing, you won’t succeed in business today.

With the skills you have acquired during the training, you can improve and promote all your strengths on various platforms, such as your own website, social media account, newsletter, Google Ads, and many more.

With the development of the digital nomadic lifestyle, students are also looking for careers that will provide them with flexible schedules.

When digital marketing is done online, it doesn’t matter if you are in the office or working in a cocktail bar on a tropical beach.

Q2.What are the benefits of digital marketing during covid-19?

People are spending way more time online than ever before therefore businesses have been forced to focus on their digital strategy.

Digital Marketing has transformed the world of marketing and advertising. It has benefited the brands and marketers for implementing marketing strategies during the covid period. Some of the major benefits include:

  1. Analyzing user behavior and retargeting
  2. Monitoring results in real-time
  3. Establishing a strong brand presence through digital advertising
  4. Prioritizing product lines
  5. Strengthening omnichannel strategies

Q3.What is conversion rate optimization?

It is the process of increasing the percentage of website visitors who take the desired action the Conversion Rate Optimization process involves understanding how users move through your site and what actions they take.

Q4.Can digital marketing increase online sales?

Yes, the goal of internet advertising is to improve website traffic and online conversions thus helping you reach overall business goals.

It helps you to reach a more qualified audience to market your products which leads to more sales for your online business growth.

Digital marketing can really help small businesses to grow.

Q5.What digital marketing tools should we use?

The tools you use should depend on the goals of marketing. few relevant tools for every business include Google search console, Google Analytics, Facebook pixel, Google my business, Google keyword planner, SEMrush.

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Benefits-of-Having-a-Digital-Marketing-Career

10 Benefits of Having a Digital Marketing Career

Hi!

Welcome to another blog on the numerous big benefits of a digital marketing career.

If this is your first blog on the topic then well, Hi Welcome.

Benefits of Having a Digital Marketing Career

Digital Marketing is booming because people see a lot of advantages in the function. From the time of its conception, it has only grown. Statista reports the Digital advertising revenue from the financial year 2008 to 2020 and a forecast for 2022. The curve shows exponential progress

Revenue From Digital marketing
Revenue from Digital Marketing

Source: Statista

Apart from revenues and numbers, the real sustainability of digital lies in the fact that it makes the lives of its stakeholders better. The impact that it creates in the daily lives of a business, as well as consumers, makes a career in digital marketing even more meaningful.

As businesses and consumers are happy with the medium of communication a digital professional who lies at the fulcrum of this has a very significant role to play.

The main responsibility of a digital marketer is to deliver the right message, in the right digital channel, in the right format to the right people at the right place at the right time. Yeah RIGHT!

Digital platforms and skills for Digital Marketing

As a digital marketer, you would be doing some or all of the below function

1. Frame buyer persona and perceived buyers’ journey :

The digital specialist needs to have a mind frame of who your customers are. Accordingly, the content, the message, and the platform could be decided. It also helps you to perceive the buyer’s journey and plan content to satisfy consumers at various stages of the buyer’s journey.

Choose digital channels to be present and prioritize

Multiple digital advertising channels help businesses reach their customers.

  1. E-mail Marketing
  2. Social Media
  3. Affiliate marketing
  4. Pay-per-click advertising
  5. Video advertising

But not all customers are present in all channels.

Besides, it is difficult for businesses to be effective in all the channels. So digital marketers should identify the digital platforms that most of their buyers use and roll out consumable content in those channels to ensure targeted reach.

Other factors like the nature of business, business goals, the budget also affect the channels you choose.

2. Search Engine Optimization

Though a website could be considered one of the digital channels, it is mandatory to the digital presence and not a choice. To make websites more effective, SEO is essential.

Choosing the right keywords to target, planning content around it and being displayed at top of the results page, and sustaining in the spot is key to online marketing.

3. Social Listening

Social listening is the process of being attentive to any user-generated content related to your business or your competitors. It helps you to build a strong understanding of how your product is received by users and where do you or your competitor stand in the spectrum of user consideration.

3. Strike strategic partnerships

The digital universe enables you to broaden the scope of your business through strategic partnerships. It could be a content partnership with influencers or a product partnership with experts in allied fields.

Edtech firms are a great example of this. Learning platforms like Digital Vidya, UpGrad collaborate with foreign universities like Deakin University, Australia that are experts in the respective field. This would not have been possible in the physical environment.

Digital space merges boundaries on various levels geographical, cultural, demographical creating umpteen opportunities to add value to our consumers.

4. Measurement, analytics, and improvement

Emerging technologies like machine learning, artificial intelligence, big data, and cloud have taken data collection, storage processing, and reporting to a higher level of proficiency. Where market research used to be a separate exercise, current advancements in technology has integrated data collection and analytics into everyday marketing activities that could be revisited at regular intervals to analyze the status of key performance indicators and improvise marketing strategy to get the business closer to the goals.

Ok Digital marketing is great for businesses and consumers. What about a career?

Take a look at the below video. It gives a good idea of the various benefits of this career.

Don’t stop here. Read on as I have some additional points to convey.

10 Benefits of Having a Digital Marketing Career :

Find below my list of benefits that could be derived from a career in digital marketing :

1. No pre-qualification and no age limit

The Digital platform is for everyone who knows how to use it. That is all that is needed. It’s a profession that transgresses sectorial boundaries and does not require any pre-qualification.

The youngest digital marketer is 12 years old and there is no maximum age limit to be a digital marketer.

But if you have an inclination towards the field and want to build a career in it, digital marketing courses could guide you in the right direction.

For further information, you can explore the digital marketing courses offered at Digital Academy India.

So the will to study the basic concepts, Creative and Out-of-the-box thinking will help you establish and do well in this career.

2. Perpetually growing industry

Some may have the wrong assumption that Internet marketing is booming because of the pandemic and the demand would come down post-pandemic. This is not true.

Of Course, the pandemic made it a mandatory function for businesses to survive but it was gaining momentum even before the COVID 19.

A survey about Digital spending in the US reiterates the fact that it showed year-on-year growth even before the pandemic.

Digital Marketing ad Spend

When all the areas showed a slump during the lockdown, digital marketing might be the only sector that showed an increase in spending. This shows that digital marketing is here to stay and grow.

3. High demand and high paying jobs

A Linkedin report revealed that 50% of the top ten marketing job opportunities are in the digital and media space. The report also names 5 skills in-demand SMM, Paid Search Marketing, Search Engine Marketing, Marketing. All are parts of internet marketing. No surprises here.

Marketing falls under the top ten highest paying jobs in the industry and having expertise in digital marketing will only improve your chances of being successful in marketing.

Digital marketing Salary
Source:Payscale

According to Payscale, the average salary of a Digital Marketing Manager is about 5.5 LPA and it grows with experience.

4. Flexible

One of the crowd-pulling qualities of digital advertising is its inherent flexible nature. As a digital marketer, all you need is a laptop and internet connection and you can work from anywhere.

It can manifest into a part-time job, full-time job, or an internship as the jobs can be divided into worklets.

5. Entrepreneurship and freelance opportunities

Human sentiment is to be independent. Everyone at some point of time in their career would like to go solo either through freelancing or by building their firm.

Studying the India Startup scenario shows exponential growth from 2015 to 2021. The number of unicorns has shown a whopping 66% year-on-year growth in the past 5 years.

And you know what fueled this growth in a pandemic hit economy?

Digital businesses in India!

Similarly, Digital marketing is considered among the top 5 fields that offer maximum freelancing opportunities. Companies mostly seek freelancers for functions like SEO, SMM, Analytics, Branding, and web design.

6. Ability to Work across sectors

Digital advertising is essential for every sector. The pandemic has proven this pretty much.

Some of the industries that use Digital advertising the most include

  1. Retail
  2. Consumer Product Goods
  3. Financial Service
  4. Telecom
  5. Automotive
  6. Electronics
  7. Entertainment
  8. Health & Pharma

As a digital marketer, you can transcend between different industries and contribute to the growth of the company even though you are a fresher or have work experience in a different sector.

The digital-marketing strategy may change between industries, but the underlying basics would be the same.

This opportunity to work across industries makes the job even more interesting.

7. Closer to reality

Digital advertising allows companies to directly reach consumers and encourages them to have one-to-one interaction with the company regarding products and services.

Before the digital era, consumers hardly knew the executives of a company. A business was mostly viewed as a third party from whom consumers can buy products.

But with the advent of Social Media platforms like Twitter, LinkedIn, Facebook, etc, people can follow CXOs, sometimes even get to interact with them. This gives the companies a more human image and makes them accessible. People like Anand Mahindra and Elon Musk who are active on Twitter have contributed more in making Mahindra and Tesla or SpaceX household names.

Not only consumers, but businesses also no longer view consumers as people buying their products and services. They view them as a persona and think of ways to serve them rather than just market their product.

Digital marketing has changed the way marketing is dealt and as a digital professional, you would be able to enjoy that openness and honesty in your career.

8. Creativity

Online Marketing is a collection of concepts, tools, analytics, reporting, and strategizing. All the resources are available easily online either for free or at a low cost, which any digital marketer could use.

So to be a class apart from the pack the resources should be used creatively.

The profession encourages out-of-the-box thinking in keyword research, content planning and formats, social-media posts, and customer service.

Being a digital marketer you always have the creative freedom to test out ideas. The advantage in this field is that you get instant feedback through consumer reviews or real-time data analytics on what is working and what is not. You will mostly have the time to make changes to your strategy before any damage is created.

9. Greater reach and visibility

A career in digital marketing does not stop at just being your breadwinner. The skills you learn as a digital marketer can greatly help you build your personal brand. Many digital marketers have grown into influencers. Neil Patel, Ankur Warikoo, Gary Vaynerchuck are some of the prominent names who shot to fame through their digital marketing skills.

And why is personal branding important? Because the times demand it.

Gone are the days when recommendations would fetch you jobs. Qualification and work experience are still relevant but a good social-media profile does create an additional impact on recruiters.

Social Media platforms like LinkedIn have become a popular recruiting ground. Your profile acts as your Digital resume where you can showcase your expertise, your previous work, and your interest area.

This not only maximizes your visibility among potential employers but also helps you draw the right kind of opportunities towards you by following relevant companies and individuals.

So even if you do not pursue a career in digital marketing, having digital skills will be a great boost to yourself and your career.

10. Impactful

Many of us go through a crisis not only in our personal lives but also in our careers. The questions like “Why are we doing this?” eventually rise at a stage when a glossy remuneration is not exciting anymore.

As a person who has been closely observing this field for the past two years, I am utterly baffled by the amount of impact it creates in everyone’s lives.

Factors like deeper internet penetration, increasing time spent by a user on digital space (AppAnnie’s report reveals that Indians spent close to 4.8 hours on mobile apps in a day) have made it a powerful tool that has a massive reach.

Digital marketing can steer democratic elections in countries, establish a diplomatic dialogue between countries, popularize social movements (#metoo, # Blacklivesmatter, #climate strike), spread positive messaging on a large scale.

Even UN Peacekeeping forces have established a digital toolkit for mediation. It recognizes Social-Media, Data Analytics, and Virtual Reality as important tools that will contribute to mediation and maintaining peace.

So the scope of Digital marketing is endless. Being a digital marketer you can explore any area of your interest and create an impact in that field using your digital skills. Wouldn’t that make a fulfilling career?

Conclusion

As I am writing this blog 1.18 billion websites exist in this world. You can check this website for real-time data on this https://siteefy.com/how-many-websites-are-there/.

Let me know the number when you read this blog. You can post your answers in the comment section.

Though 2,52,000 new websites are created every day only 17% of the total websites remain active. I wonder why?

There is a high probability that they are inactive due to a lack of digital marketers promoting it.

So, if anyone says that Digital marketing will become stagnant, they are just not reading the future correctly.

Digital marketing is a future-proof career. It has survived through the pandemic when most of the sectors failed. Digital is what kept most economies afloat from being lost in the locked-down world.

The career can take any shape you want it to. That is the beauty of the field. And there are a lot of allied careers that could be explored like Training, graphic designing, media planning, public relations, influencer interface, affiliate marketing, etc.

But the picture is not all rosy. Digital marketing is still not very easy. It requires certain inherent skills like

Adapt to a changing environment :

This field is rapidly evolving. The strategies that work today may become obsolete in a few months. The tools used keep on adding new features. Our marketing communication should keep up with the trend. All this requires the marketer to be updated and vigilant.

An appetite to learn :

You will never know what skills could be used for digital marketing. Earlier designing was an artist’s job. But if you are a marketer with designing skills you would be in a better position to carry out your job. Good language skills can help in keyword research and content marketing. So there is no limitation to learning new things in this field. On the contrary, not learning would be a deterrent.

Team player :

It may seem that digital marketing is a one-man job as it’s only a laptop that is needed. But the function is an amalgamation of various other functions like content, graphics, communication, advertising, PR, customer service, measurement, and analytics.

To run a successful digital marketing department experts in each area should be able to work together. Hence being a good team player can help you sustain in this career.

Empathy :

Online Marketing increases the communication frequency between the business and the consumer. As someone handling communications, you should be able to recognize your consumer’s needs and know the right thing to say which would create the maximum value to your users.

Being empathetic towards your customers will help you and your business in creating a lasting relationship with them.

As Uncle Ben from the Spider-Man comics puts it

“With great power comes great responsibility”

Digital marketing could be a great career making you all the more responsible.

Frequently Asked Questions

What kind of growth can one see in a digital marketing career?

As a fresher, you may start in any one of the following roles

  1. Digital Marketing Executive
  2. SEO Executive
  3. Search Ads Executive
  4. E-mail Marketing manager
  5. Web Analyst

Post 3-4 years of experience you can take up specialist roles in the above-said functions. In the later part of your career as a digital marketing specialist, you would be considered for department lead roles in Marketing, Strategy, Digital Marketing, etc.

Is a Digital Marketing course necessary to establish a career in it?

Attending a digital-marketing qualification course is highly recommended. Digital marketing is growing in popularity and subsequently would become a competitive field. Getting a professional certification would not only pave the way to well-paying jobs but also would help you learn digital marketing concepts in a structured manner.

Most of the institutes like Digital Academy India offer placement assistance on successful completion of the course.

What are some of the popular digital marketing certifications that would help in your career?

There are many free and paid certifications that are widely recognized in the industry. Some of them are listed below.

  1. Google Skillshop
  2. HubSpot
  3. Facebook
  4. VSkills
  5. Hootsuite
  6. MOZ SEO certification

You can take up certifications for a particular function like SEO, Social-Media, Email Marketing, Search Ads, or Web Analytics that is in line with your specialization.

Which kind of Digital Marketing Courses would help in getting digital marketing jobs?

There are many online platforms like Digital Vidya, Digital Academy India, Delhi School of Internet Marketing offering different types of digital marketing training.

If you are already in the field of digital marketing and want to specialize in one particular area of digital marketing then you can go for short-term certification courses in that function.

But if you are new to this field a 6 month-1 year program which could be a Master’s program or Executive Degree, will be a good enough time for you to learn the concepts of digital marketing.

Before choosing the course see to that they provide practical training and offer internships and placement assistance.

Is a digital Marketing career popular in India?

The number of internet users in India was around 636 million in 2021. This number is still 50% less than the Indian Population. So you can imagine the scope that digital marketing holds in this country. With the Indian Government’s Digital India Initiative, internet penetration is sure to reach deeper pockets of the sub-continent.

So this is a very good time to be a professional and be a part of this digital revolution that is unfolding.

Read More

Data-Science-Courses-in-India-2022

Top 10 Data Science Courses in India | 2022

Data science evolved from statistics. Who would have imagined that a field like statistics which many perceived to be a monotonous desk job would metamorphose to become the world’s sexiest job that data science is right now? You would know as you have ended up in this blog in the quest of finding out the “Top Data Science courses in India”

Data Science Courses in India

But before we dive into knowing the top courses, let’s first know…

Why data science?

The sudden surge in interest to learn data science is because of the advent of technology in data collection, storage, processing, and reporting.

As users, we spend about 50% of our active time online. And you what by-product we leave on the internet? Yes! User Data. We leave a trace of our browsing for businesses to collect.

Organizations have multiple digital sources of data like transactions, Smart devices, videos, images, audio, social media, and more. These sources are capable of generating mammoth amounts of online data for big data analytics. Cheap data storing facilities like data lakes, Hadoop, or the cloud encourages firms to collect any data which may find future use to the business analytics if not now.

Eventually, Data has become an important and available resource. According to Statista revenue generated from big data analytics worldwide in 2022, is expected to stand at 274 billion USD.

Revenue from data science
Source: Statista

Apart from the volume and value, the speed of data inflow is also high. Every day we generate 2.5 quintillion tons of data. That is 2.5 X 10^18. It is a tsunami of data.

And to top it all these data do not come just as numbers. They may be in the form of text, emails, videos, audios, stock ticker data, or even financial transactions.

So, the need to process the data into meaningful insights for businesses to make data-driven decisions is more now than ever.

Role of a Data Scientist

The three main responsibilities of a data scientist are :

Data cleaning:

The enormous amount of data generated every day is bound to have some incorrect or corrupted artifacts. It is imperative to free the data from such discrepancies before processing it further. A data Scientist filters the data from anomalies, duplicates, and irrelevant contents.

Data Analysis:

Raw data is useless until it is processed to give meaningful insights about any function of a business. The way data is put to use gives a competitive edge to any organization

A Data Scientist uses tools like Python, Excel, Looker, Rapid miner, Microsoft Power BI for big data analytics, interpret and arrive at a solution for business problems.

Data-Visualization:

Visualization is very vital for consumption. Analytics reports should highlight the importance of data in a manner that would drive the thought process. As a data scientist one should be able to present the analysis interestingly so that the data is easy to read and act upon.

Why choose a career in Data Science?

The world is moving towards digitization and the amount of data generated that needs to be processed is on an exponential increase. India is the second-largest democracy in the world and it’s only natural that it will be the largest hub for data science.

Businesses realize that knowledge is power. Data could be a great resource if a business has quality data scientists to draw the information out of raw data. So firms do not shy away from paying for that power. AIM research revealed that a Data Scientist could earn 44 percent more than a Software professional.

Analysts predict that by 2026 the data science jobs would increase to 11000 million.

Despite increasing demand, there has been a dearth of well-qualified professionals in the field. A study reported that at the end of 2020 about 93000 data science jobs fell vacant, due to a lack of skilled professionals.

Data scientists have jobs waiting for them in the market.

Top 10 Data Science Courses in India :

Many Data Science programs have been launched by popular institutes to bridge this supply and demand gap for Data Science professionals.

If you decide to explore data science as a promising career option you should also read on to find out the top data science program in India.

1. Digital Vidya

Digital Vidya is a very popular brand in the field of digital training. It was launched as a digital marketing institute and later expanded to offer professional courses in Data Science training, Full Stack Development, and Cyber Security.

Digital Vidya has associated with over 15000+ brands such as Nokia, Google, eBay, Microsoft, Facebook, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison amongst others on various levels like in-house programs, content creation, and mass outreach.

Its Data Science training and Data Analytics courses were started in the year 2017 and later on expanded their offerings to new-age technologies like Cyber- Security and Full Stack Development.

The institute has a dedicated panel of trainers who are professional data analysts and an adviser’s bench that directs the Data Science courses maintaining high-quality interns of curriculum, pedagogy, and industry interface.

Digital Vidya offers a master’s program in Data Science. Recently it has collaborated with the University of St.Thomas, Minnesota, the USA to offer an Executive program in Data Science.

Course Curriculum :

The course extends for 10 months including the project. The syllabus covers the following topics :

  1. Get Started with the Program
  2. Introduction
  3. Starting with the Journey in Python Programming
  4. Scientific computing with Python – Numerical Python (NumPy) & Introduction to SAS Enterprise Miner
  5. Introduction to Panda, Time Series, and Mini Project
  6. Learn aspects of Programming & Get into Predictive Analytics II
  7. Introduction to Data-Visualizations & get to know Power BI Trends
  8. Introduction to Tableau & Begin with Fundamentals
  9. Relational Database Management System & Classification
  10. Learn SQL Language & Get Started with Hands-On learning via Capstone Project

Course Highlights :

  1. The course includes 140+ hours of industry-led training
  2. 100+ hours of hands-on exercises
  3. 24×7 QnA assistance
  4. Lifetime access to the learning portal
  5. On completion of the certified data science online course, two certificates each from Digital Vidya and the University of St. Thomas would be issued
  6. The course allows using the institute’s mentorship sessions to decode the Data Science industry and how to navigate through it
  7. The Learning Management System also provides an opportunity to expand professional network with like-minded peers and experts in the field
  8. The course is spearheaded by a group of experienced trainers from both Digital Vidya and the University of St.Thomas bringing in global exposure to the course.
  9. The course is designed for Data professionals, Consultants, Manager/Executives, and Freshers.

Contact details :

Address: Digital Vidya, Delhi 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura New Delhi – 110034

Email: info@digitalvidya.com

Phone: +91-80100-33033

2. Simplilearn

Simplilearn is an Edtech platform that positions itself as World’s No.1 online Bootcamp.

It offers courses in a range of subjects including Analytics, Cyber Security, AI & Machine-Learning, Software Development, Digital-Marketing, DevOps, Computing, Big Data, Project Management, IT service and Architecture, etc.

The working model of Simplilearn is to tie up universities and industry to offer specialized courses.

The Data Science course in this platform is designed in collaboration with IBM and features exclusive IBM Hackathons, masterclass, and Doubt clearing sessions.

Course Curriculum :

The learning path is split into two parts: the certification program and the Master’s program.

Certification

  1. Data Science certification with Python
  2. Machine-Learning
  3. Tableau Training
  4. Data Science Capstone

Master’s program

  1. SQL Training
  2. Data Science with R Programming
  3. Deep-Learning with Keras and TensorFlow
  4. Industry Masterclass

Course Highlights :

  1. The course is offered in collaboration with IBM. So the course has exclusive IBM content like hackathons and masterclasses.
  2. The syllabus is also suited for beginners as it covers the concepts from the basics
  3. Hands-on training is provided in various data science-related tools like NumPy, pandas, SciPy, python, seaborn, etc.
  4. It equips the learners with industry-relevant skills like statistics, hypothesis testing, data-mining, clustering, decision trees, linear and logistic regression, data-wrangling, data-visualization, regression models, recommendation engine, supervised and unsupervised learning, and much more.
  5. The curriculum encompasses a Capstone project and 25+ data science projects including Amazon, Walmart, Mercedes Benz, and many more.

Contact Details :

Address: Simplilearn Solutions Pvt Ltd. NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.

Phone: 1800-212-7688

3. Advanced Program in Data Science by IIM Calcutta

Indian Institute of Management Calcutta is an institute of national importance. It was the first of the IIMs to be established and has been churning out quality executives ever since.

They of management education in different academic groups like PG Program, Doctoral Program, Executive Education (Long Duration programs and Management Development programs)

It offers a one-year Advanced Program in Data Science that introduces participants to different tools and techniques used to handle, manage, analyze and interpret data.

Course Curriculum :

The one-year program comprises 215 hours of classroom sessions and 2 campus visits.

The course covers the following topics :

  1. Understanding Data-Science
  2. Mathematics for Data-Science
  3. Statistics for Data-Science
  4. Data Management and Data warehousing
  5. Machine-Learning with Python
  6. Data Interpretation, Visualization, and Analysis
  7. Econometrics with R
  8. Stochastic Process and Simulation
  9. Categorical Data-Analysis
  10. Business-Intelligence with Data Analytics
  11. Big Data Storage and Analytics
  12. Advanced Topics (Text Mining, IoT, Deep-Learning, Industry 4.0, etc.)
  13. Projects

Course Highlights :

  1. The course is designed for working professionals (with at least 3 years of experience) with a basic understanding of Mathematics and Statistics.
  2. The program will be hands-on with an introduction to software such as Tableau, Python, SPSS Modeler, R, @Risk, Arena, etc.
  3. Participants would be organized in small teams to take up comprehensive projects based on their choice, in the areas of marketing, finance, and operations, to be guided by IIMC faculty.
  4. The program fee is INR 4,00,000 (+ taxes) and a campus fee of INR 48,000 (+ taxes)

Contact Details :

Indian Institute of Management Calcutta, P.O. Joka, Diamond Harbour Road, Kolkata – 700104.

UpGrad

Upgrad is South Asia’s largest higher Edtech Company. The platform collaborates with industry leaders and world-class faculty to offer engaging online learning experiences.

Founded in 2015 it has rapidly grown in size and as of 2021 has become a Unicorn and expanded its presence to North America, Europe, the Middle East, and the Asia Pacific.

Under this platform, about 9 courses are offered. Out of these two popular courses are elaborated below :

4. Executive PG Program in Data Science by IIIT-B

This course is offered by the International Institute of Information Technology Bangalore and is based on content designed by NASSCOM.

Course Curriculum :

This is a one-year program and the syllabus comprises 6 specializations and 14 programming tools & languages. The curriculum covers the following topics

  1. Pre-Program Preparatory Content – Data-Analysis in Excel and Analytics Problem Solving
  2. Data Tool Kit – Python, SQL, Exploratory Data-Analysis, Inferential Statistics, Hypothesis Testing
  3. Machine-Learning – Linear Regression, Logistic Regression, Clustering

Specialization:

Post completion of the above two modules, the learner can take up one of the following specializations in line with the interest and career plans.

  1. Tree Models + Boosting (Optional)
  2. Model Selection & General ML Techniques
  3. ML Lab I: Classification
  4. Principal Component Analysis
  5. Advanced Regression – I
  6. Advanced Regression – II and ML Lab II: Regression
  7. Text Analytics & Processing + Text-Based Predictive Modelling
  8. Basic Visualisation using Tableau
  9. Data Storytelling
  10. Data Modelling
  11. Advanced SQL – Week II
  12. Algorithm Analysis + Recursion
  13. Searching and Sorting (Divide and Conquer included)
  14. Data Structures – Sets, Dictionaries, Stacks, Queues
  15. Python – OOPS
  16. Python Weeklong Lab
  17. Capstone-Project

Natural Language Processing :

  1. Lexical Processing
  2. Syntactic Processing
  3. Syntactic Processing -Assignment
  4. Neural Nets for NLP
  5. Semantic Processing
  6. Case Study: Classifying customer complaint tickets

Deep-Learning :

  1. Tree Models
  2. Model Selection & General ML Techniques
  3. Principal Component Analysis
  4. Advanced Regression
  5. Advanced Regression Assignment
  6. Bagging and Boosting
  7. Time Series Analysis
  8. Telecom Churn Case Study
  9. Introduction to Neural Networks
  10. Neural Networks Assignment
  11. Convolutional Neural Networks – Introduction and Industry Applications
  12. Recurrent Neural Networks
  13. Gesture Recognition
  14. Capstone-Project

Business Analytics :

  1. Tree Models
  2. Time Series Forecasting
  3. Retail-Giant Sales Forecasting Assignment
  4. Model Selection & General ML Techniques
  5. SQL Best Practices
  6. Advanced Excel
  7. Telecom Churn Case Study
  8. Structured Problem Solving using Frameworks
  9. Structured Problem Solving Assignment
  10. Operations Research
  11. Data Storytelling
  12. Operations Research Case Study
  13. Capstone-Project

Business Intelligence/ Data Analytics :

  1. Data Modelling
  2. SQL Best Practices
  3. SQL Assignment: IMDb Movies
  4. Advanced Excel
  5. NoSQL Databases and Best Practices
  6. Introduction to Big Data and Cloud
  7. Hive and Querying
  8. Hive Case Study
  9. Visualisation using Tableau
  10. Sports Analytics – IPL Visualisation Assignment
  11. Visualization using PowerBI
  12. Visualization using Plotly
  13. Data Storytelling
  14. Plotly Case Study
  15. Capstone-Project

Data Engineering :

  1. Introduction to Big Data(Optional)
  2. Introduction to Cloud and AWS Setup
  3. Introduction to Hadoop and MapReduce Programming
  4. MapReduce Programming Assignment (optional)
  5. Data Management and Relational Database Modelling
  6. NoSQL Databases and Apache HBase and NoSQL Databases and MongoDB(Optional)
  7. Data Warehousing (Optional)
  8. Data Ingestion with Apache Sqoop and Apache Flume
  9. Hive & Querying
  10. Hive Assignment (optional)
  11. Amazon Redshift
  12. Introduction to Apache Spark
  13. NYC Parking Assignment (Optional)
  14. Project: ETL Data Pipeline
  15. Optimizing Spark for Large Scale Data Processing
  16. Apache Flink (Optional)
  17. Real-Time Data Streaming with Apache Kafka
  18. Real-Time Data Processing using Spark Streaming
  19. Stock data-Analysis Assignment (Optional)
  20. Building Automated Data Pipelines with Airflow
  21. Analytics using PySpark
  22. Classification Assignment (Optional)
  23. Project: Real-Time data processing
  24. AWS Cloud Infrastructure (Optional)
  25. Capstone-Project

Course Highlights :

  1. Complimentary Python Programming Bootcamp
  2. Brings in industry experts from Gramener, Actify, Zee Network, Flipkart, Myntra
  3. Career Essential Soft Skills Program
  4. Designed for Working Professionals
  5. IIIT Bangalore Alumni Status
  6. 14+ Programming Tools & Languages
  7. 60+ Industry Projects
  8. India’s 1st EPGP Aligned to SSC NASSCOM Competency Standards
  9. Student Support available all day for your convenience (24*7)
  10. Career mentorship Sessions (1:1)
  11. Exclusive Job opportunities Portal
  12. High-Performance Coaching (1:1)
  13. Mock Interviews
  14. AI-Powered Profile Builder
  15. Personalized Industry Session
  16. Industry Readiness Assessments
  17. Career Bootcamp
  18. The program fee amounts to INR 2,99,000 (incl taxes)

Contact Details :

Phone: 1800 210 2020

Email ID: customercare@upgrad.com

5. Professional Certificate program in Data Science for Business Decision Making by IIM Kozhikode

This course lays a foundation in Data Science for the learners and is suited for Next-Gen Managers Prior coding experience is not a requirement for learners. The program is also open for freshers who are looking to build a career in the field.

Course Curriculum :

This 8-month course comprises 200+ content hours with 3 industry projects, 20+ live learning sessions, and 5+ Expert Coaching sessions.

The topics covered are listed below

  • Pre-program preparatory Content – Intro to Excel
  • Business problem Solving, Insights and Storytelling
  1. Understanding the Business Problem and Formulating Hypotheses
  2. Exploratory Data-Analysis
  3. Visualisation using Tableau
  4. Data Storytelling: Narrate Stories in a Memorable Way
  5. Project on deriving business insights and storytelling
  • Statistics & Machine-Learning
  1. Descriptive & Inferential Statistics
  2. Hypothesis Testing
  3. Linear Regression
  4. Forecasting
  5. Project: Regression
  6. Classification
  7. Clustering & Market Basket Analysis
  8. Text Analytics, Processing, and Predictive Modeling
  9. Model Selection
  10. Project: Classification
  • DS Strategy – Becoming a Data Evangelist
  1. Framework to DS Strategy
  2. Mapping DS with Data-Architecture Strategy
  3. Executing DS Strategy
  • Capstone-Project
  • Introduction to Python
  1. Introduction to Python Programming
  2. Python
  3. Data-Visualization in Python

Course Highlights :

  1. Designed for Managers
  2. 20+ Live Learning Sessions
  3. 5+ Expert Coaching Sessions
  4. Learn on Excel, Tableau, and Python
  5. 3 Industry Projects and a Capstone!
  6. Career mentorship Sessions(1:1)
  7. Learn on Excel, R, Tableau, and Python
  8. Student Support available all day for your convenience (24*7)
  9. High-Performance Coaching(1:1)
  10. Case-Based Pedagogy
  11. 200+ Content Hours Available
  12. Just-in-Time Interviews
  13. Personalized Industry Session
  14. AI-Powered Profile Builder
  15. Exclusive Job opportunities Portal
  16. Industry Readiness Assessments
  17. The course fee is INR 1,50,000 + GST

Contact Details :

For program-related queries

Phone: 1800 210 2020

Email ID: customercare@upgrad.com

6. Advanced Certification in Data Science and Artificial Intelligence by IIT Madras and Intellipaat

IIT Madras has an initiative Digital Skills Academy wherein it is offering various courses in partnership with NASSCOM. These courses are a perfect blend of theory and hands-on knowledge and are taught by leading academicians.

This course provides advanced training and helps master allied skills like AI, Deep-Learning, and Machine-Learning.

Course Curriculum :

This course spans 7 months of Live classes and is designed for Freshers, IT Professionals, Developers, and Project Managers. It covers the following topics

  1. Preparatory Sessions – Python & Linux
  2. GIT
  3. Python
  4. Advanced Statistics
  5. Machine-Learning & Prediction Algorithms
  6. Data-Science at Scale with PySpark
  7. AI & Deep-Learning using TensorFlow
  8. Deploying Machine-Learning Models on Cloud (MLOps)
  9. Data Visualization with Tableau
  10. Capstone-Project
  11. Data-Analysis with MS Excel
  12. Data Wrangling with SQL
  13. NLP and its Applications

Course Highlights :

  1. 400 Hrs of Applied Learning
  2. 50+ Live sessions across 7 months
  3. 218 Hrs of Self-Paced Learning
  4. Learn from IIT Madras Faculty & Industry Practitioners
  5. 50+ Industry Projects & Case Studies
  6. One-on-One with Industry Guides
  7. Career Services by Intellipaat
  8. 3 Guaranteed Interviews by Intellipaat
  9. 24*7 Support
  10. Designed for Working Professionals & Fresher’s
  11. Soft Skills Essential Training
  12. No Cost EMI Option
  13. 2 Days campus immersion at IIT Madras
  14. The course fee is INR 85,000 + GST

Contact Details :

Phone: +91-7022374614

Email ID: sales@intellipaat.com

7. Post Graduate Diploma in Data Science by Jigsaw Academy

This Academy is backed by UNext which is an online learning organization. It specializes in training and other emerging technologies like AI and machine-learning. It is supported by Manipal Education and Medical Group (MEMG).

Its PGD program is a blend of various topics. The course completion certificate is awarded to my Manipal Academy of Higher Education.

Course Curriculum :

This is a 6 months course with an online live program and 3 mini-projects. The topics covered are listed below.

  1. Concepts
  2. RDBMS Concepts
  3. Data Analytics
  4. Data Manipulation
  5. Data Visualization
  6. Data Scraping
  7. AI
  8. Machine-Learning
  9. Deep-Learning
  10. Sentiment Analysis
  11. Time Series Analysis
  12. Unstructured Data Analysis
  13. NLP
  14. Image Recognition

Course Highlights :

  1. 3000+Companies with Jigsaw Students
  2. 110+Hiring Partners
  3. 42%Average Salary Hikes Received
  4. 55k+Upskilled Jigsaw Alumni
  5. 10+Years of Top-notch Online Teaching Expertise
  6. The course covers popular tools like Jupyter Notebook, Tableau, SQL, NoSQL, MongoDB, TensorFlow, Keras.
  7. On completion of the course, the students are given an opportunity for paid internships for 3 months and further placement assistance.
  8. The program fee is INR 3,50,000 + GST.

Contact Details :

Address: No. 308, Third Floor, 100ft Main Road, Indiranagar, 1st Stage, Bangalore-560038

Landmark: Above Domino’s Pizza

+91 90199 97000

8. Post Graduate Program in Data Science and Business Analytics by Great Learning

Great Learning is a growing EdTech Platform offering 30+ professional programs covering areas like Data Science, Management, Cloud Computing, Cyber Security, Software Development, Digital-Marketing, and Design Thinking.

The PG Course is offered in collaboration with the University of Texas and Great Lakes Executive Learning.

Course Curriculum :

  1. Introduction
  2. Statistical Methods for Decision Making
  3. Business Finance
  4. SQL Programming
  5. Optimization Techniques
  6. Predictive Modeling
  7. Advanced Statistics
  8. Data Mining
  9. Time Series Forecasting Machine Learning
  10. Machine Learning
  11. Marketing & Retail Analytics
  12. Web & Social Media Analytics
  13. Finance & Risk Analytics
  14. Supply Chain & Logistics Analytics
  15. Data-Visualization Using Tableau

Course Highlights :

  1. 225+ hours of online content
  2. Personalized mentorship sessions
  3. Dedicated career support
  4. 9+ languages & tools including Python, Tableau, SAS, SQL, etc
  5. Doubt-Solving with Expert Industry mentors
  6. Proactive Program Support
  7. Dual Certificate from top universities
  8. The program fee is INR 2,40,000 + GST

Contact Details :

Phone: +91 8047 189 251

Email ID: pgpdsba@greatlearning.in

Website: www.mygreatlearning.com/pgpdsba

9. Post Graduate Certification in Data Science by Edureka

Edureka is a rapidly growing online training institute that offers professional courses in information technology including Cloud computing, DevOps, BI and Visualization, Data Science, Programming and Framework, Big Data, and Cyber Security.

They offer a master’s program.

Course Curriculum :

This is a 6-month course and covers the following topics

  1. Python Statistics
  2. R Statistics
  3. R Programming
  4. Python
  5. Apache Spark and Scala
  6. Deep Learning Course with Tensorflow
  7. Tableau

Course Highlights :

  1. The course consists of recorded sessions and could be accessed at any time at per learner’s convenience.
  2. A Personal Learning Manager is available to clarify any doubts posed by the trainees
  3. It gives Hands-on training on various tools like Python, Apache Spark & Scala, Tensorflow, and Tableau.
  4. Lifetime access is provided to the learners to the presentation, quizzes, installation guides, etc.
  5. The program fee is INR 89,999

Contact Details :

Phone (India): +91 89517 55408

Email: sales@edureka.co

10. Post Graduate Program in Data Science by Praxis Business School

Praxis Business School is an institute providing a full-time program in management, Data Science, Data Engineering, and Cyber Security. It has two campuses in Kolkata and Bangalore each. They have separate admission test PAT for shortlisting students for the various programs.

Its PG course is a 9-month full-time degree with dual specialization in Machine Learning and Artificial Intelligence.

Course Curriculum :

The course covers the important disciplines of Data Science viz Statistics & Machine Learning, Programming, Business Management & Communication.

The course is split into three trimesters

Trimester 1

  1. Fundamentals for Machine Python
  2. Mathematics for Machine Learning
  3. Introduction of Machine Learning
  4. Fundamentals of Statistics
  5. Market Research
  6. RDBMS and Data warehousing
  7. Data-Visualization and Storytelling
  8. Data Security & Privacy

Trimester 2

  1. Advanced Machine Learning
  2. Multivariate Statistics & Econometrics
  3. Time Series Forecasting
  4. Big Data & IoT with NoSQL & Spark
  5. Text Analytics
  6. Introduction to R
  7. Marketing Analytics
  8. Analytics in Finance

Trimester 3

  1. Fundamentals of Deep Learning
  2. Applied AI & Model Deployment
  3. Data-Engineering & Model Deployment
  4. SAS Workshop
  5. Health Analytics
  6. Agriculture Analytics
  7. Web Analytics
  8. Capstone-Project

Course Highlights :

  1. 550+ hours of lectures, case studies, hands-on labs, assignments, and projects
  2. The training include tools like Python, R, SAS, Tableau, Power BI, techniques like Statistics, Machine Learning, Deep Learning, Artificial Intelligence, Time Series and Visualization and platforms like Hadoop, Spark, TensorFlow, and Keras
  3. The institute brings in distinguished faculty from Academy and Industry
  4. The course includes a capstone-project that simulates real-life business problems and the work is judged by industry experts
  5. The institute offers a structured placement program.
  6. The program costs about INR 6,05,300

Contact Details :

Bangalore Campus:3rd Floor, Crystal Arcade, No.416, 27th Main, Sector 1 ( Agara), Bengaluru, Karnataka 560102

Email:admissions@praxis.ac.in

Phone::+91-7676-160-161 / +91-9035003073

Kolkata Campus: Bakrahat Road, Rasapunja, 24 Parganas South, Kolkata, West Bengal 700104

Email:admissions@praxis.ac.in

Phone:+91-7676-160-161 / +91-33-24980553 / +91-33-24980554

Conclusion

The sustainability of any business lies in how well businesses can fulfill customer requirements. Data helps firms understand their customer better without being intrusive.

Additionally, Data helps in :

  1. Assessing Company performance
  2. Improving customer experience
  3. Device solutions to multiple business problems faster
  4. Measure the business strategy and optimize it

And by data, I mean the information that is authentic and refined. But not all Data collected from the source is right.

This is where the Data-Scientist comes to play. He would make the raw data into a consumable one. Without a data-scientist Data will just be a document.

It is evident from how the industry is treating Data-Scientists, how crucial they are for businesses. In a recent 2021 India Talent Trends research by Michael Page, professionals with 3-10 years of experience are paid between INR 25-65 lakh per year. So Data Science Executives have a glorious future.

You can also checkout Top 8 PG Diploma Programs in Data Science

If Data is a superpower,

Data Science is the guidebook to use power and Data-Scientist is the one who can wield it. A Superhero.

Frequently Asked Questions

1. What are the data science course fees in India?

Data Science institutes charge between INR 60,000 to INR 8,00,000 for an online data science course. It also depends on the proficiency level of the course. There are online courses for different levels of proficiency like Certification, Masters, PG Diploma, and Executive Program.

2. What is the average time taken to complete a Data Science course?

Data Science essentially takes at least 9 months to 1 year to master. Most institutes offer regular and fast-track options to complete the course. They also make it self-paced to encourage learners to take time to learn the concepts.

3. What are the job opportunities after you complete a Data Science course?

On completion of a Data Science course, one can look at job positions like Data Analyst, Data-Engineer, Data Architect, Business Intelligence Analyst, or Statistician. Data-Scientists can work in various capacities across sectors thus increasing their opportunities.

4. What is the Payscale a data scientist enjoys and what are the career prospects?

According to Glassdoor data based on an interview with 4985 respondents, the remuneration for a fresher would be INR 4,00,000 on an average. Professionals with more than three years of experience could get paid up to INR 15,00,000 and more depending on the experience.

A Data-Scientist can grow from data handling roles to business analysts and move to Business Strategy.

5. What are the eligibility criteria to join a Data Science course?

There are no eligibility criteria. A basic understanding of Statistics and an interest in programming and emerging technologies is enough to join a data-science course.

6. What are the skills required for Data Science?

The domain of data-science comes with a steep understanding curve. Data-scientists need to grasp crucial programming languages and statistical computations, as well as a powerful communication and interpersonal skills.

Read More

Top-8-PG-Diploma-Programs-in-Digital-Marketing

Top 8 PG Diploma Programs In Digital Marketing

There are a lot of digital marketing courses and diplomas. But not many of them give you the essential skills to be successful in your job.

PG Diploma Programs in Digital Marketing

PG Diploma Programs in Digital Marketing will teach you everything from the core understanding of marketing, through analytics and web development to Hootsuite and Facebook ads.

The degree also goes into the wider field of online marketing, which helps you to understand how digital marketing can be applied in different areas and industries.

Apart from the core internet marketing course offered at the PG level, there is an elective course that will help you to further hone your skills. In short, a good degree will give you all that you need to land a job in the area of Internet Marketing.

In the past decade, we’ve witnessed a dramatic change in a society that was operating on a physical platform to a virtual world.

The need to find skilled and competent people to deal with this transition has increased tenfold. With the Masters in Digital-Marketing degree, you could join this rapidly growing industry and make a successful career path for yourself.

Digital marketers are essential assets. Therefore, the choice you make of an institution that provides the Masters in Digital-Marketing will dramatically affect the way you succeed in a professional environment. With the assistance of an excellent Master’s in Digital-Marketing, you can acquire the knowledge needed to be successful in the field of digital.

Before we look into marketing that is available in India we’ll get you familiar with the essentials that every successful master’s degree must possess.

Must-Haves of a Good PG Diploma in Digital Marketing Program

A top Master’s degree should include the following digital marketing syllabus:

  1. Analytics
  2. Aspects of Design
  3. Digital Advertising
  4. Search Marketing
  5. Social Media Marketing
  6. Strategic Marketing
  7. Video Marketing
  8. Media Planning & Buying

Course Characteristics

Here are some course characteristics that are expected to be included with a masters degree in Digital-Marketing degree:

Mandatory Internship: Why? Without any real-world knowledge, you will not be able to conquer the digital landscape.

Programs that require internships let you use your knowledge in the real-world business environment and provide you with the boost that you need to enter the market as a full-time digital marketing professional.

Practice with Industry Leaders: Trainers It is hard to beat getting to learn from someone who has practiced their subject every day.

If you are seeking a master’s degree in digital advertising, ensure you read the credentials of their instructors.

A professional industry expert is equipped with a deep understanding of the field as well as valuable insight and connections to top digital companies.

Practical Learning using Capstone Projects: Practical learning is the only method to master digital marketing.

Choose programs with an enthralling mentorship program, thorough skills training, and the digital marketing tools needed to put your knowledge into practice and projects that reflect an actual brand.

Capstone projects will allow you to develop your skills through a hands-on method and also make you ready for the changing digital world.

Industry-Recognized Certifications: An industry-recognized certification can help employers assess the quality of their abilities.

If you’ve joined an institute affiliated with the major digital agencies in your area, think of yourself as two steps ahead of your competition.

The chances of securing an employment opportunity at these reputable agencies are higher since employers have more confidence in hiring talent through the same sources to guarantee the highest quality.

Assistance with Employment: A good master’s in digital marketing currently offers support for placing and, just as they should.

Don’t be fooled by their “100% Placement Assistance” offer, instead, take a look at the recruiters they’re associated with.

If their recruiters are part of the top digital firms or brands in the vicinity be sure to consider signing up for their program.

Below we have shown the Average Salary of jobs related to Digital Marketing. The salary amount is only predicted to rise in the near future.

Average Salary of Digital Marketing Executives
Source: payscale

Role of a Digital Marketer :

  1. Optimize website Structure
  2. Optimize Website Content for SEO
  3. Send appropriate traffic towards the site
  4. Create a variety of Digital Marketing strategies by using SEO and SEM
  5. Get more people to engage with the site by using Social Media strategy
  6. See the daily updates of Google Algorithms
  7. Create optimized digital content like infographics, videos, and more.

Top 8 PG Diploma Programs in Digital Marketing :

1. Digital Vidya

Digital Vidya is Asia’s leading professional training firm. They are an official partner in training for Google & Microsoft India and have agreements with world-class companies like Facebook, LinkedIn, and NASSCOM & Skills.

The Institute has more than 10 years of training experience.

They provide a variety of courses in Digital-Marketing for the convenience of students. They provide PostGraduate Diploma in Digital Marketing, which has been designed to provide deep knowledge of the consumer and different channels.

The online program is designed to provide hands-on training in designing, monitoring, analyzing, and improving multiple digital media channels to increase your return on investment.

This is a reputable training institute and the trainers are professionals who guide the students into successful professionals. They are in collaboration with Deakin University.

Executive Program In Digital Marketing online, which has been designed to provide a deep understanding of consumers and the different channels.

They have highly professional instructors who are experts in guiding students into professional success.

Learning Benefits:

1. Knowing what is the Internet Marketing Landscape & creating your online presence

2. Marketing digitally for Brands, SMM & SEO techniques

3. Digital Brand strategy and make use of E-mail Marketing

4. Increase brand visibility through ads and leveraging Google Analytics

5. Inbound marketing & Leadership insights

6. Learn about content-driven marketing techniques and affiliate marketing

7. Start with the internship, Email strategies, and tactics, and plan for Marketing digitally

8. Make yourself industry-ready with internships and programmed Facebook marketing.

9. Marketing via YouTube & WhatsApp

10. Give yourself a certificate to be a part of your very own ” collection of certificate wall”

The Institute offers a Master’s course known as the Certified Digital Marketing Master Program (CDMM) comprising 44 modules.

Course curriculum :

  1. Understand Digital Marketing Landscape & create your own Online Presence
  2. Digital Marketing for Brands, Social Media Marketing & Search Engine Optimization Techniques
  3. Digital Brand Strategy and leveraging Email Marketing
  4. Increasing Brand Visibility with Google Ads & leveraging Google Analytics
  5. Inbound Marketing & Leadership Insights
  6. Insights into Content Driven Marketing Techniques & Affiliate Marketing
  7. Begin with Internship, E-mail techniques & Strategize Digital Marketing
  8. Get industry-ready -Internship, Programmatic & Facebook Marketing
  9. Marketing through Youtube & Whatsapp
  10. Award yourself with your own “Wall of Certificates”

Course Highlights :

  1. The trainers of the Institute have been in the industry for more than two decades.
  2. It’s simple to follow and is well-organized. Access to the latest materials as well as other tools is also provided.
  3. They offer the course materials that will last for the rest of your existence.
  4. Internships focus on hands-on projects and research.
  5. 100% Placement Support
  6. More than 15 Industry-specific Certifications (Including Google, Facebook, and LinkedIn)
  7. Students can have answers to their questions through the Q&A Forum.
  8. Get free marketing tools digitally valued at INR 72000/.
  9. Digital Vidya offers a unique internship program to aid you in enhancing your abilities.

Who will benefit from the course?

  1. Marketing agents
  2. Career changes
  3. Consultants
  4. Freshers

Contact details :

Phone number – 91-80100-333033

Email address – info@digitalvidya.com

2. Symbiosis International University (Pune)

The understanding and knowledge of digital marketing are important for any marketing expert. Today it’s a major driver for the bottom line of a business through the use of innovative methods and platforms to promote products, attract new users and take advantage of larger markets.

PGCM [DM] will provide an enhanced understanding of the underlying principles of digital advertising, and allow students to comprehend the concepts and tools that can assist companies in moving towards digital channels.

The course is focused on creating and implementing digital advertising strategies and gaining expertise in social advertising and improving customer engagement through the use of electronic CRM.

Course Curriculum :

  1. Integrated E-Marketing
  2. E-Customer Relationship Management
  3. E- Supply Chain Management
  4. Internet And Web Optimisation
  5. SEO
  6. E-mail Marketing And Mobile SEO
  7. SEM
  8. SMM
  9. Online Market Research
  10. Project

Course Highlights :

1. Assess and analyze Internet marketing and further utilize it for marketing communication options.

2. Compare and contrast different tools and techniques available for Digital-marketing and suggest a final marketing strategy.

3. Evaluate and prepare digital advertising strategies using the latest trends.

Contact details :

Phone Number: +91-20-6621 1000

Email: newadmissions@scdl.net

3. Henry Harvin Education

Included in the 5 Most Popular Digital Marketing Course by India Today. Learn about Technical SEO, Mobile SEO, Off-page SEO, Social SEO, Local SEO, Google Analytics, Google Webmaster, SMM, Affiliate Marketing.

They offer an advanced master Certification from the Post Graduate course for Digital-Marketing along with 3 Course Certifications which include Advanced Training, Digital Content Writing, Advanced Excel as well as Simulation Digital Advertising Projects & Hackathons.

They offer Guaranteed Internships and Professional Job Help. 1 year Gold Membership with Digital-Marketing Academy

Course Curriculum :

  1. Initialization of Digital-Marketing
  2. Website Planning
  3. Website Creation
  4. Lead generation for Business
  5. ORM
  6. SEO
  7. Google Webmaster
  8. Bing Webmaster
  9. Google Analytics
  10. Creative Designing
  11. Facebook Marketing
  12. LinkedIn Marketing
  13. Twitter Marketing
  14. Pinterest Marketing
  15. Instagram Marketing
  16. Search Marketing
  17. E-Commerce Marketing
  18. Google AdSense
  19. Affiliate Marketing
  20. Earn as a Freelance

Course Highlights :

  1. Gain a comprehensive understanding of how to master the Fundamentals of Digital-Marketing
  2. Learn about the process and the factors such as targeted traffic Retention, Conversion, and Targeted Traffic
  3. Make a Website Wireframe, Structure of Web Page
  4. Learn more about Technical SEO Off-page SEO, Mobile SEO Local SEO, Social SEO, and more.
  5. Learn about SMM, such as Facebook as well as Instagram Marketing. LinkedIn Marketing, YouTube Marketing, its, and much more.
  6. Create Mobile Ads Campaigns as well as Google Ads
  7. Discover how to save money on marketing costs by going digital
  8. Learn to assess progress in Marketing
  9. Get a global audience for your business
  10. Learn about SMM strategies for all the major Social Media platforms to help grow or expand your company

Contact details :

Phone: +91-9015266266

Email – info@henryharvin.com

4. MICA

It was founded in 1991. MICA is among the first B-schools that are resident in India and was named one among “The Economic Times’ Top Educational Brands 2017”.

MICA is well-equipped to provide all of its courses and programs online, led by professionals in the field. They offer engaging group discussions with faculty and mentorship, as well as the use of live and recorded sessions, and are renowned for their experience in online teaching since 2005.

Their program is designed by the top faculty at the institute.

Course Curriculum :

  1. Marketing, Business, and E-Marketing
  2. Search Marketing
  3. Mobile-Marketing
  4. Web Analytics
  5. Social-Media & Content Marketing
  6. Display Advertising
  7. Advanced Tutorial Classes
  8. End-of-Term Project

Eligibility :

Students who have a Bachelor’s Degree or equivalent degree in any field recognized as such by the Association of Indian Universities (AIU) are eligible to apply.

Students who are preparing for the final examinations for the Bachelor’s Degree (or equivalent qualifications) are qualified to apply.

Course Highlights :

  1. The ability to apply knowledge of leadership and management theory and practice in a creative way to address real-world business issues.
  2. Inspire critical and analytical thinking skills to make informed and make business decisions based on evidence.
  3. The ability to comprehend how to manage and communicate every aspect of the business.
  4. Improve your ability to assist yourself as well as your coworkers to meet your goals as an organization in an ecosystem of collaboration.
  5. Allow students to learn and develop values to enable students to become global citizens and open beings to the demands of the business world.
  6. Increase awareness and develop the ability to manage personal and professional goals.

Contact Details :

Phone Number: +91 2717 688250

Email: admissionenquiry@micamail.in

5. DUCAT

The Digital-Marketing Course at Ducat is the marketing and marketing of your service or products using digital platforms, mostly via the internet, but also in conjunction with mobile phones, tablets, show/search/video advertising, and other social platforms like Facebook, Instagram & Twitter.

Digital-marketing platforms comprise software that is primarily built on the web that can create, speed up the process, boost, and transfer the value of a product from the producer to the consumer via social or digital channels. It is possible to reach hundreds of millions of consumers for your products and businesses every day through promotions on various social and digital platforms.

Course Highlights :

  1. They offer the best digital-Marketing Training by experts in the field.
  2. Both Weekend and regular classes are available.
  3. Our trainers are experts with many years of industry experience.
  4. Ducat’s trainers Ducat aid each student in live project-based training.
  5. We also offer 100% assistance with placement.
  6. We also offer internships in all fields.
  7. Students can visit at any time and have access to the labs.
  8. We also prepare our college students for interviews and offer every tool needed to find employment.
  9. Discussion Zones are also accessible.
  10. 24×7 internet facility.
  11. Students will work in real-time on projects.
  12. Ducat Noida offers a well-Recognized course Completion Certificate along with a letter of project.
  13. Students can take the class again without cost.
  14. It assists students in college to gain knowledge of complicated technical concepts.
  15. Accepted are UPI, cheque Paytm, cash credit card, debit card, and Net Banking.

Course Curriculum :

  1. Content Writing
  2. SEO
  3. SMM
  4. E-mail Marketing
  5. YouTube Marketing
  6. Affiliate Marketing
  7. ORM
  8. Pay Per Click (PPC) or Google Adwords
  9. Native Promotion
  10. Apps Marketing
  11. Marketing Automation
  12. Online PR
  13. Website Designing

Contact Details :

Phone Number: 70-70-90-50-90

Email: info@ducatindia.com

6. ITM-Group of Institutions (Navi Mumbai)

The only style that doesn’t fade can be described as Digital-Marketing. It is a highly versatile and dynamic subject that is an exciting and fascinating field working in. It is a great job for those who want to be flexible in their work routine. and are keen to explore the creative side and play with the latest innovations.

The field of digital service will never close down or decrease on the basis of its effectiveness and adaptability. The most suitable career choice for those who want to start their own digital service company or work freelance work.

Businesses today are faced with a multitude of tasks that require digital assistance and this leads to the ever-growing demand for professionals with a background in digital-marketing within the business.

Course Curriculum :

  1. Fundamentals of Digital-Marketing
  2. Web Analytics
  3. SEO and SEM Studies
  4. Content-Marketing
  5. Content Management
  6. Google Analytics
  7. Digital Laws
  8. Media Handling
  9. Web Designing Basics
  10. E-commerce Tools and Management
  11. Social Media Fundamentals
  12. New-age Technological Advancements
  13. Practical Implementations
  14. Online PR and Promotions
  15. Video Marketing
  16. Image Optimisation
  17. Online Bidding
  18. Online Ads
  19. Content Types and Channels

Course Highlights :

  1. AICTE approved a 2-year all-time PGDM program.
  2. The course covers the following areas of study: SMM, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
  3. Live Projects with entrepreneurs who are aspiring to work in the field of Digital-Marketing Services for industry exposure.
  4. “Digicourse Limited” is a Digital-Marketing Company, conducts an ongoing workshop in which experts from the company visit campus and instruct students starting in Term I. Students learn about the applications that are part of SEO and SEM as well as other essentials in online marketing.
  5. They offer complete support to students who are aspiring to earn Google Analytics certification (Basics+advanced)

Contact Details :

Phone Number: +91 07666371147

Email: kharghar@itm.edu

7. Amity University

An intense 12 months course to assist emerging leaders navigate the ever-changing digital world to develop winning strategies. Wharton University Business programs consistently rank in the top three globally.

Wharton offers knowledge that is an analytical rigor that is based on evidence-based research and vast knowledge of the industry, transformed into practical strategies by our knowledgeable faculty.

A 12-month commitment includes renowned faculty from the industry who bring the real-world experience of Access to 24/7 recordings of video lectures, comprehensive study materials to help you study, Optional Live Online doubt solving sessions with experts and industry mentors.

Online coursework that includes mini-projects, case-studies, and assignments. Experience in the field of Digital Advertising Tools & Platforms

Course Curriculum :

  1. The Path to Digital Journey
  2. Building Digital Presence & Optimization
  3. Fundamentals of Digital Market Social Media and E-Commerce
  4. SEO
  5. SEM
  6. Display Marketing
  7. Managing the Value of Customer Relationships
  8. Content Marketing
  9. Effective E-mail MarketingModule X – AdTech & MarTech Ecosystem
  10. Mobile App Marketing
  11. Marketing Analytics – Data Tools and Techniques
  12. Selling Ideas – How to Influence Others

Course Highlights :

  1. Learn through doing Real World Projects and Case Studies to prepare you to succeed in real-world scenarios within your industry
  2. Find Alumni Status from Amity Future Academy
  3. Concentrate on strategy as well as the tools.
  4. Access to study materials 24/7 and video lectures
  5. A course that is holistic and focuses on content, marketing concepts, technology and data
  6. Dual Recognition-PG Certificate at Amity Future Academy & Certificate from Wharton Online

Contact Details :

Phone Number: 1800 102 3434

Email: info@amityfutureacademy.com

8. Parul University

The curriculum for this program has been developed to provide students with a deep knowledge of the most recent technological platforms, through instruction that is practical and hands-on. This will allow students to take one step ahead of their career. The digital-marketing industry is akin to nearly all industries.

The program provides students with the capability to use various platforms available online in order to affect market forces and boost sales. Participating in this course allows students to explore this field and offer all the necessary business solutions.

Course Curriculum :

1. INTRODUCTION

2. INCREASING VISIBILITY

3. BRINGING TARGETED TRAFFIC

4. BLOGGING

5. ANALYSIS AND KEYWORD RESEARCH

6. SEARCH ENGINE OPTIMIZATION (SEO)

7. ON-PAGE OPTIMIZATION

8. OFF-PAGE OPTIMIZATION

9. LOCAL SEO

10. SEM

11. UNDERSTANDING ADWORDS ALGORITHM

14. HOW TO INCREASE CLICK-THROUGH RATE

15. WEBSITE CREATION

16. GOOGLE ANALYTICS

17. GOOGLE WEBMASTER

18. GOOGLE MERCHANT

19. SMM

20. FACEBOOK MARKETING

21. LINKEDIN MARKETING

22. TWITTER MARKETING

23. INSTAGRAM MARKETING

24. PINTEREST

25. SNAPCHAT

26. WHATSAPP

27. TIKTOK

28. YOUTUBE (VIDEO) MARKETING

29. ECOMMERCE MARKETING

30. ONLINE REPUTATION MANAGEMENT

31. ADSENSE

32. AFFILIATE MARKETING

33. E-MAIL MARKETING

34. MOBILE-MARKETING

Course Highlights :

  1. 100% live training
  2. An online and offline training program
  3. 100% job Assistance | Lifetime Support
  4. Free Tools and software
  5. International Certificate
  6. Freelancing training
  7. Digital business consultation
  8. Influencer Meetups
  9. Digital case studies
  10. Internship Opportunity

Contact Details :

Phone Number: +91-2668-260201

Email: admissions@paruluniversity.ac.in

Digital Academy India

The academy is among the top digital marketing education institutes that assist students with personal and professional development.

They integrate the practical and teaching to help students develop tangible skills and adapt to the latest patterns and strategies.

The programs for digital-marketing are :

  1. Certification Program for Digital Marketing(CPDM)
  2. A corporate digital-marketing training program
  3. Google Adwords certification course
  4. Course for Certified Digital Marketing Associate
  5. Social media & Mobile-Marketing Course
  6. Certification for search marketing

Course Curriculum :

  1. SEM Google AdWords, Digital Display Advertising
  2. SMM
  3. SEO
  4. Email Marketing
  5. Web Analytics
  6. Integrated Digital-Marketing Communications (IMC)

Course Highlights :

  1. Making an online marketing strategy
  2. Learning Pay per click campaigns
  3. Remarketing campaigns
  4. Innovative ways to SEO
  5. Google Algorithm updates
  6. How to utilize Google Adsense
  7. Learn Email Marketing
  8. Mobile marketing
  9. Learn about ROI measurement
  10. The best practice for SMM
  11. Real-time projects
  12. Google certified professional

Contact Details :

Phone: 980100 33033

Email – hello@digitalacademyindia.com

Conclusion

To conclude, a Digital-Marketing Diploma is an assurance of your devotion and commitment to take endeavors to upskill yourself. While career hunting, this functions in your favor — firms are likely to employ prospects who have advanced industry certifications than those who don’t (even if they have the same academic credentials).

It goes without saying that digital-marketing certifications make you a lucrative candidate in the field of digital-marketing.

If you are interested to dive into the world of digital marketing, check out Digital Vidya’s Executive Program in Digital Marketing – Deakin University

The career possibilities in digital-marketing are abundant; you get to pick what you want to become.

If your goal is to achieve a specific career goal in the short term, it is a good idea to get a professional certificate in digital marketing. Courses in digital-marketing are tailored to the needs of the industry. Lookout for eligibility criteria, admission process, certifications included in the postgraduate digital marketing program.

Most digital-marketing courses give you an overview of all the vertical digital technologies. Plus the domain itself is so dynamic that you have to learn something new every day.

FAQ – Frequently Asked Questions

Q1. What can I do with a Masters’s in Digital Marketing?

A master’s degree in digital-marketing will prepare you for a wide variety of lucrative jobs within the world of digital. The opportunities are SMM Manager, SEO expert, Copywriter, Brand Manager, and many more.

Q2.Is a Masters in Digital Marketing worth it?

The world is going digital and every company is going through a digital transformation. Getting a master’s degree in digital-marketing is without a doubt worth the investment. Every employer today is looking for digital marketers who are skilled and are more than ready to offer a lucrative salary to their expertise.

One of the major benefits of a master’s degree in digital-marketing at present is that it provides you with the security of a job even in times of uncertainty for the economy.

Q3.Is there an MBA in Digital Marketing?

There aren’t any MBA for Digital-Marketing programs in India at the moment. There are however several reputed institutes/ business schools that offer an advanced postgraduate program in digital-marketing, which includes the program equivalent to the MBA with comparatively lesser program fees.

In addition, in recognition of the rapid growth of the digital sector, the universities of India offer MBA programs that include the subject of digital-marketing in a specialty program.

However, we’d advise our readers to take an advanced diploma or postgraduate course in digital-marketing since it’s a broad field that requires more focus than an ordinary MBA program.

Q4.Is Digital Marketing a good career in India?

The high pay, the booming demand, a huge gap in skills, and job security are just some of the reasons that digital-marketing is an excellent job choice in India. Digital advertising expenditures are expected to be at 25000 crores in India in 2021 with a growth rate of more than 10.5 percent.

This will result in the creation of thousands of jobs in the Indian digital industry, which covers marketing via social media production, content creation, online retailing, as well as online advertising.

Q5. What is the starting salary of digital marketing in India?

The median starting salary of digital marketers in India is about the sum of Rs.3,12,861. However, this figure is dependent on many factors like how big the company is and the expertise you have.

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