Digital Marketing in India

The Scope of Digital Marketing in India

The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?

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Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like comfreelancer.com, upwork, naukri.com etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.

6. Drop-Shipping Business

Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.

Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.

Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:

Job Description Experience in Years Salary Amount Per Year
Digital Marketing/SEO/Social Media Fresher 0 – 1 Year 2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist 1 – 4 Years 4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead 4 – 6 Years 6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager 6 – 8 Years 8,00,000 – 10,00,000
Digital Marketing Manager 8 – 10 Years 10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background 10 – 12 Years 16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background 10 – 12 Years 12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background 10 – 12 Years 35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.

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What to do After MBA: Guide to a Bright Future

MBA is one of the most sought after qualifications if you want to take your career to a notch higher with more than 5 lakh students enrolling for this course every year.

Despite the fact that pursuing a degree in MBA can be an expensive affair, the return on investment is pretty good. However, many students are perplexed about that one question: What to do After MBA?

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A degree in MBA gives you new perspectives about careers you’d never have thought about and the electives give you the necessary insights into each of these new areas.

Doing an MBA just for the sake of it, however, is still not advisable and the student should first get it clear in his/her mind about what to do after MBA.

In this article, we will guide you through the best possible options available after pursuing a degree in MBA. Learning a new skill along with an MBA degree to the sport can work wonders for you in the corporate world.

Following are Some of the Best Courses that one can do after MBA

1. Chartered Financial Analyst (CFA)

If ever a question regarding what to do after MBA in Finance has crossed your mind, then this CFA is the answer.

It has got three levels (Level I, Level II and Level III) and with a certain amount of dedication with about 300 hours of self-study, you can easily clear these levels. This course is a brilliant answer to what to do after MBA in Finance.

2. Digital Marketing

Digital Marketing is the new age career which has taken the entire country by storm.

With the advances in the electronic world and with the behaviour of the customers inclining towards digital platforms, digital marketing is the best possible career option after MBA.

We will be discussing Digital Marketing at length in this article but let’s first have a look at the other career options that can answer your query to What to do After MBA.

3. Financial Risk Manager (FRM)

This exam is for MBA graduates who are interested in a career in risk management. The exam has two levels and the certificate is provided by the Global Association of Risk Professionals.

FRM provides expertise in a niche area and candidates can apply for investment banks, corporations or asset management firms.

This too is a great career prospect if you are thinking in terms of what to do after MBA in Finance.

4. Certified in Production and Inventory Management (CPIM)

What course to do after MBA? CPIM can also become a great prospect after MBA. CPIM is a globally recognized certificate program and is very convenient too as the entire coursework is available online.

5. Project Management Professionals (PMP)

Project Management Institute is a non-profit body which offers various certification courses, one of which is PMP. This is a four-hour exam which consists of 200 multiple choice questions.

This is a great way to excel in your career if you are worried about what course to do after MBA.

Why Digital Marketing?

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It’s not hidden from anyone that the world is going digital. Digital India drives in India is currently covering 600 districts all across the country.

Digital Marketing surely can be your answer to “What to do after MBA”. In the coming future, every business has to include digital marketing as a part of its growth strategy.

This has led to an increased demand for digital marketers in India and all throughout the globe.

The supply of good digital marketers is in short and this is the time for the ambitious youngsters like you to cash in on the opportunity. Before we move ahead, let’s understand what digital marketing is:

In many ways, digital marketing similar to traditional marketing: you’ve got a product and you’re looking to ways to engage with customers to build brand awareness.

Digital marketing has given birth to even more roles and skills than marketing ever before and it’s this dynamic and versatile nature of digital marketing that makes it so fascinating.

It’s an exciting way forward for all those wondering about what to do after MBA. Here are some general areas that a digital marketing professional will likely touch on during their training or career:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • E-commerce
  • Email Marketing
  • Marketing Automation
  • Content Management & Creation
  • Web Development
  • Web Design
  • Copywriting & Editing
  • Analytics
  • Business/Marketing Strategy

It’s a good idea to join a course in digital marketing and get trained for the business.

Digital Marketing After MBA

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Digital Marketing is a non-technical course and can be easily grasped and trained for.

It adds a layer of science and analytics to marketing, which is why an MBA should join a digital marketing course.

There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.

The gap between industry-relevant skills and education is ever increasing as marketing has changed a lot in the last few years but your MBA course curriculum hasn’t much.

An MBA degree has not remained enough to get a job. Digital Marketing is the future of Marketing and an enticing answer to what to do after MBA.

Digital Marketing gives clear and detailed information on products and services through content marketing and updated marketing strategies. It is focused on Return on Investment.

Digital Marketing, if done efficiently, will give a boost to your orthodox marketing strategies and you will be able to do wonders for your employer.

As discussed earlier, there is a huge demand-supply gap as far as good digital marketers are concerned. With a degree in MBA, you have already got the skill of management up your sleeves.

Doing a good and authentic course in Digital Marketing after MBA can prove to be the real game changer. This will open for you new avenues of exciting and rewarding career prospects which you wouldn’t have planned for yourself.

Hence, if you are worried about what to do after MBA, then digital marketing is the answer.

Various Courses in Digital Marketing

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Getting trained for the job is the pre-requisite.

Digital Marketing is a brilliant solution for what to do after MBA and it is highly recommended that you should enrol in a digital marketing course as it will help you in learning the basics and to formulate the strategy in the right way.

There are a lot of students who are worried about what course to do after MBA, and then this is an excellent solution.

There are a lot of good and authentic courses in digital marketing available in India which provide the entire knowledge of this business.

One such Online Platform is Digital Vidya. Digital Vidya is one of the few dedicated platforms available online which focus on training people in Digital Marketing.

Digital Vidya provides a wide range of courses whose entire curriculum is detailed on their website.

The courses are designed to cater to the needs of all types of candidates enrolling for the program. From the basic level to the advanced level, they have got you covered entirely.

The reason I am suggesting Digital Vidya is that one needs to learn from the best to become the best.

Join a digital marketing course today and get a chance to change your career path for the better. This will surely answer your question “What to do after MBA”.

Conclusion

So what are you waiting for? There is a huge world of opportunities waiting for you. Don’t just get stuck with the question of what to do after MBA.

Take a step forward and change the game forever. This article has given you a rough idea about the best courses and skills to learn after MBA.

These courses will give you an edge over the other aspirants and will help you in growing in the corporate structure.

However, a major focus was given to the courses in Digital Marketing and why should you do it.

No matter how much one denies it but sooner or later everyone has to adhere to the fact that digital marketing is the future of marketing and business and an answer to what to do after MBA.

If you sharpen your skills in digital marketing by joining good courses and training with the best platforms, you will surely move ahead of your fellow MBA graduates.

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Digital Marketing Jobs for Freshers: Exciting Career Opportunities

The digital revolution which was driven by the rollout of 4G, reducing data costs, increasing smartphone penetration and increasing time spent on mobile phones, has ensured that the scope of digital marketing jobs for freshers will also grow at a faster over the next three years.

According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. With this rate of increase digital marketing has become the new arena for digital marketing jobs for freshers to grow and explore all the exciting digital marketing career opportunities presented to them.

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Introduction to Digital Marketing

Digital marketing is not very different from traditional marketing: you’ve got a product that you need to sell, and look for ways to engage with customers to build brand awareness and eventually ‘close’ a sale. It is the marketing of products or services using digital technologies mainly on the internet which attention paid to mobile phones, display advertising and any other important medium.

The increasing penetration of digital media among the Indian audience is helping create huge opportunities for marketers to reach out to untapped audiences in new and innovative ways. The Digital advertising growth that has been witnessed in the past 2 years is

* 2017: Rs 8,202 crore

* 2018F: Rs 10,851 crore

* 2019F: Rs 14,354 crore

* 2020F: Rs 18,986 crore

With this data, we can be sure that digital marketing job opportunities have tremendously improved and increased the scope of digital marketing jobs for freshers.

Digital Marketing Job Opportunities

There are various opportunities for digital marketing fresher jobs in the market. Depending on your preference one can opt for full time or – digital marketing freelance jobs for freshers are also available. We shall be discussing both here.

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Types of Digital Marketing Fresher Jobs: Full time

1. Social Media Manager

Social Media Manager is one of the most popular digital marketing jobs for freshers. A Social Media Manager is responsible for managing all the social media platforms of any agency. Thus a sound and deep knowledge of the working of each social media platform is necessary. It can be a dream job for freshers who live and die over social media apps or technology.

The social media manager job aims for one to manage the content being posted, the time it is being posted and spreading the content through social media channels and run ads and campaigns to promote the same. While posting on social media platforms can be easily done running the paid ad campaigns requires your analytical skills and expertise as you have to make sure that you are targeting the correct audience and your content is catchy enough for one to click on your ads. This expertise and knowledge are only developed through experience and work.

The Job Responsibilities of a social media manager are:

  • Building and executing social media strategies through competitive and audience research that builds meaningful connections and encourages community members to take action
  • Setting up and optimizing the company pages on each social media platform
  • Set up and optimize company pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then promoting the company page.
  • within each platform to increase the visibility of company’s social content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skill set required:

  •         Marketing Basics
  •         In-Depth Understanding of Social Networks
  •         Copywriting Skills
  •         Basic Graphic Design Skills
  •         Analytics Skills

2. Search Engine Specialist

In the digital marketing freshers, job Search engine marketing is one of the most important aspects. . Search engine marketing is a broad term which defines marketing via the search engines. As Google is the biggest search engine, therefore, the search engine marketing almost always only refers to marketing via Google AdWords. The target of a search engine marketer is to bring a number of leads and clicks based on the target by the given marketing budget. The work is mainly concentrated on analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Depending on your qualification and the courses you have opted for various job opportunities for freshers are available like  SEO Trainee, SEO Analyst, SEO Strategist, SEO Trainer, SEO Consultant Etc. This is one of the highly paid digital marketing jobs for freshers.

Job Responsibilities of Search Engine Specialist:

  • Optimizing the copy and landing pages of the websites for search engine optimization
  • Performing ongoing keyword research along with the expansion of the keyword opportunities in order to make the post more visible.
  • For organic SEO success Research and implement the  content by analyzing competitor advertising links
  • In order to achieve maximum ROI in paid search campaigns, the SE expert executes tests, collects and analyzes data and results. Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Link builds a strategy to be incorporated in order to ensure the best SEO practices are being used.
  • SEO content formation by working with editorial and marketing teams
  • TO improve the SEO position of the target keywords recommend any necessary changes to website architecture, content, linking.

Job Skills:

  •         Understanding of Search Engine Optimization
  •         Searching for a relevant keyword
  •         Good analytical skills

3. Content Specialist

Content marketing [art of digital marketing is looked after by the content strategist. This will include managing blogs, copywriting, writing captions, ebook publication, guest blogging and many more. This can be one of the best digital marketing jobs for freshers who have a flair in writing.

Job responsibilities of a content specialist are:

  • Writing content on the web for blogs, articles, advertising, brochures etc.
  • Creating social media content with the help of the graphics team.
  • Writing blogs based on research on 3rd party sites
  • Report on institutional events and stories, for use website and other media.
  • Update the information on the website related to programs, events, prospective audience.
  • Identify, develop and manage creative content.

Skills required:

  •         Good writing and communication skills
  •         Understanding of the industry
  •         Incorporating keywords in the article
  •         Write good catchy lines for ads

4. Digital Marketing Manager

For the digital marketing jobs for freshers in various agencies, the digital marketing manager is the heart of the industry that is responsible for managing everything related to digital marketing like content, SEO, ads, campaigns etc. All the other manager report to the digital marketing manager. Thus this digital marketing job opportunity is very helpful to the freshers.

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Job Responsibilities of a Digital Marketing Manager are:

  • Planning the work of the agency including Web, SEO/SEM, email, social media and display advertising campaigns against the target set.
  • Maintain and analyze the social media presence and digital marketing campaigns.
  • Design, maintain and strategies social media presence
  • Design, build and maintain our social media presence keeping in mind the latest trends of the market.
  • Analyze and evaluate the emerging technologies and provide a plan of action for their implementation.

Skills required:

  •         Good managerial skills
  •         Team Player and team Leader
  •         Sound knowledge of the industry
  •         Fast learning instincts
  •         Good implementation techniques.

5. Inbound Marketing Executive

This job calls for the role of a magnet. The Inbound Marketing Executive ensures in drawing the relevant audience to the content or website through the help of SEO experts, Graphic designers and email marketer. It calls for strategizing the ad campaigns and analyzing the results for future improvement and optimizing advertisement optimization.

An Inbound marketer is supposed to create a strategy for attracting customers. The inbound manager makes a plan of action which has to be put into life by the content manager and graphic designer.

Job Responsibilities of inbound marketer are:

  • Work as a team to develop strategies through  Search campaign generation/implementation
  • Content strategy and execution through Keyword research, development & analysis
  • Is the  trusted marketing advisor to each of your customers
  • to increase ROI and drive incremental volume Actively test and analyze data, content and landing pages
  • Maintain a revenue base by managing account retention and renewal

6. Email Marketing Executive

In this digital age email is the best way of engaging with your audience and promote your brand or service with maximum visibility. Emails play a big role in describing and building a business brand identity. It is one of the best digital marketing jobs for freshers.

Job responsibilities of an email marketing executive are:

  • Promoted products and services through  email marketing campaigns
  • Ensure that the emails are sent in proper template and in a  way that is conveyed clearly and easily by Proofreading emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • To make the messages more engaging include specific graphics, incentives, and detailed descriptions.
  • Ensuring and sending mobile-friendly messages.
  • Ensure messages are mobile-friendly and strategies creation of a database of the interest and customers

Skills required:

  •         Data Administration and Analytics
  •         Copywriting skills
  •         Marketing skills
  •         Research skills
  •         Technical Skills (HTML, CSS)
  •         Quality Management
  •         Project Management
  •         Problem-solving skills

  7. Campaign Executive/Specialist

One of the most important digital marketing jobs for freshers. As the name suggests this position is to the manager and ensure delivery of campaigns in order to engage the customers to shop the product.

Job responsibilities of a campaign Executive are:

  • Maintain a cordial relationship with the customers and provide them with the optimal services.
  • Design and manager campaigns keeping in mind the need of the client and the psyche of the customers.
  • Supervise and ensure the effective implementation of marketing campaigns and make any changes or modifications in the campaign as and when required.
  • Analyze the running campaigns and ensure the objectives are achieved.
  • Maintain all data and update management systems about the various campaigns.
  • Assist campaign manager to deliver marketing data and provide support to all campaign planning and marketing campaigns.
  • Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.

Skills required:

  •         Project management
  •         Good understanding of the ads and campaigns
  •         Good understanding of the social media platforms to design the campaigns
  •         Research skills
  •         Management skills
  • Decision-making ability

8. Web Analyst Expert

In a digital marketing agency, various data is collected from the clients, ad campaigns, social media and other sources. Analyzing this data to strategize a good plan for the future of the agency is the digital marketing job opportunity that is available for a web analyst. Different analyst jobs available are Google Analytics Manager, Google Analytics Implementer, Google Analytics Reporter, Google Analytics Analyst, Data Analyst, Business Analytic and Predictive Analytics. One of the highest in demand digital marketing jobs for freshers.

Job Responsibilities of a web analyst are:

  • Plan, develop and manage web and mobile campaign and channel their tracking.
  • Communicate with the marketing department about the analysis from campaigns. And form a report of the same.
  • Monitor performance trends with channel managers.
  • Enlist the  most important KPIs to track
  • Plan KPIs based on the customer experience
  • Collaborate with sales and marketing teams
  • Work with the technical team to establish best practices for testing software.

Skills required:

  • Research and knowledge of web analytics
  • Strong quantitative analytical skills
  • Management skills
  • Good understanding of the Google analytics
  • critical thinker and problem-solving skills
  • Ability to collaborate with both technical and non-technical teams

Digital Marketing Freelance Jobs for Freshers

The Digital Marketing jobs for freshers has also developed the culture of freelance on a massive level. A freelancer is a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more.

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Types of digital marketing freelance jobs for freshers

1. Blogger

An online writer who can maintain an online journal called blog is known as bloggers. These blogs can be shared among people who post their entries about various topics. Some blogs are written only with the passion for writing whereas some are written for earning money.

Job Responsibilities of a blogger:

  • Writing fiction or nonfiction articles or blogs.
  • Conducting research about the topic to be written in order to obtain factual information and authentic detail
  • Choose a subject matter that is in trend and also is of interest to the readers.
  • Work with various editors and clients to get the blog published.
  • Managing your blog by taking care of your customers through managing the blogging community and answering to the comments.
  • SEO implementation for both the blogs being posted and the website.
  • Handle all the social media activities as it can bring a lot of traffic.
  • Maintain the blog design and structure by the use of various plugins.
  • To understand how the blog is doing by the use of analytical tools.
  • Manage all the guest posting requests on own blog or someone else’s blog.

Skills required:

  •         Passion for writing
  •         Good analytical tools
  •         Updated of the latest trend
  •         Understanding of the blog and plugins

2. Copywriter

For any agency, all the content written on their emails, ads, brochures, the catalogue is the work of a copywriter. It is a good job that can be done on a freelance basis.

Job Responsibilities of a copywriter:

  •         Writing clear, concise and grammatically correct copy
  •         Driving the creation of original concepts that result in effective and compelling communication
  •         Understanding different language styles that appeal to various target markets
  •         Developing and maintaining a clear and consistent brand voice
  •         Experience with web markup language and search engine optimization
  •         Familiarity with commonly used style guides
  •         Excellent interpersonal and communication skills
  •         Self-motivated and organized

3. Graphics Designer

A graphic designer is responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites.

Job responsibilities of a Graphics Designer:

  • Understanding the with clients requirements and budget
  • Managing the client proposals from typesetting through to design, print and production
  • Briefing the clients about the design style, format, print production and timescales
  • Determining all the requirements for the designing including size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of the graphic agreed upon and getting confirmation on the same.
  • Reviewing and suggest any improvements in the final layouts if required.

Skills required:

  • Creative skills
  • Designing
  • Use of various tools like Photoshop and Canva
  • Good managerial skills
  • Team Player

With digital marketing job opportunities for freshers increasing at such a  rate it is the new trendsetter and will see a huge hike in its development in the coming times. As digitization is continuing at such a rapid pace, employers on a global scale are on the lookout for skilled employees who can fill the skills gaps in their organizations and drive their business objectives such as leads, revenue, and brand awareness.

With knowledge of digital marketing fresher jobs, one can actually future proof their career and enjoy a great career with a competitive salary.

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The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pasing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed providing easy service to residents the scope of digital marketing in India can actually be easily understood.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.

Conclusion

The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing. With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently . For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

 

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

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Advantages-of-Internet-Marketing

Top 10 Advantages of Internet Marketing for e-Businesses

Gone are the days when marketing was only limited to a few choices and often gave businesses tough times to boost awareness and widen the reach amongst relevant audiences. Nowadays with the advantages of internet marketing, businesses can easily and effectively optimize their presence.

With the aid of advancement in Technology, the way business is done has completely changed. It has brought a drastic change in the key factor of business determination i.e. marketing.

Internet marketing has become the go-to option for every business now.

As per the recent stats of Web Presence Solutions, Google is the deciding factor of 94% organic traffic that businesses get on the web.

As internet marketing has become cost-effective and user-friendly, it is nearly impossible to ignore the advantages of Internet marketing. Internet marketing has not only made life easier for small business units and entrepreneurs but has also surprised the market with the astonishing proven results in an efficacious fashion.

The common business saying that “business should change with changing technology” holds its ground even in the case of marketing, with businesses using internet marketing and growing proficiently. Internet marketing not only helps businesses grow but also enhances their marketing reach by enhancing their client base, lead generations.

All these advantages of Internet marketing are sufficient to induce any business to use it religiously. Read on to get surprised by more advantages of internet marketing-

Top 10 Advantages of Internet Marketing For Business

1. Global Audience

The main aspect of every business is to grow in the market and that can’t be achieved solely on the basis of the local market. A business always has to get out of the local market zone and try to diversify geographically.

Allowing businesses to diversify their market across the globe and that too without being physically present is one of the main benefits of Internet marketing for business.

Different techniques like emails, Social media marketing, blogs or websites not only help the business to earn more profits but also to grow. All thanks how the advantages of Internet Marketing have changed the way of doing business.

2. Assured Targeting & Conversions

An ad for cars reaching kids would make absolutely no sense and surely no business would want to waste resources in doing that.

The conventional form of marketing often left the business units in a dizzy as to whether the promotions would even be noticed due to no specific target setting.

Marketing done through the aid of internet marketing not only allows the businesses to set that target audience but also facilitates dealings in mass numbers.

One of the main benefits of internet marketing for business is that the promotions stay prevalent for a long duration of time and the updating utilizes fewer resources as compared to doing the promotions from square one.

3. Customer Engagement

After sales services and rapport with the customers has always been regarded as the topmost priority. Internet marketing has facilitated this complex phenomenon. You can easily have interactions with customers all across the globe and that too anytime, anywhere.

By choosing to indulge in online business and marketing you even save funds that you anyway would pay to your staff. You can be available 24*7 for our customers that in return bring the loyalty from them.

Having an online appearance helps the business to expand their client base easily and. All this makes even harder to ignore the benefits of Online Marketing.

4. Result Driven Effectiveness

Result driven effectiveness

Effectiveness and efficiency go hand in hand. Even if the business is making profits efficiently, its ability to effectively cut the costs can affect the business in the long run.

One of the major benefits of online marketing is that it helps the business to reduce expenditure too. Being cost and time effective, online marketing saves money on investments in Traditional methods. You can choose to indulge in marketing through blogs, Social media networking, and even mass mailing options.

All these options are not only cost and time effective but also ensure long term results by prevailing for a long time as compared to traditional marketing. Hence, Advantages of internet marketing also aids in channelizing digital marketing campaign.

5. Ease Of Measuring & Automation

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One of the main benefits of internet marketing for business is that it is user-friendly. Unlike traditional marketing where more costing professional and best hands have to be put into work, you may take up the responsibility to do the stuff on your own.

What’s more! You can easily track the performance of your campaign online. The availability of free analytical tools online makes the advantages of internet marketing even more tempting.

Internet marketing in this way helps your business to get automated. It even allows you to plot the traffic growth, leads and even deal transformations.

6. Multitasking

By choosing to use the benefits of Online marketing, you can serve a number of clients simultaneously and that too without any confusion or failure. You easily have access to the choices of the customers through their previous history and even from the online surveys they take.

All this makes it easier to handle the customers and most importantly provide them with a personalized experience.

Advantages of Internet Marketing facilitate customer data collection through automation tools which again is a big advantage of online appearance. And, all credits to the numerous advantages of internet marketing.

7. Follow-Ups & Relationships

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It is a known fact that follows ups are a vital source of conversion for any business irrespective of the domain it is into. It can be little hectic to maintain follow-ups using traditional marketing due to the visiting cards and physical forms failing to do the job.

Internet marketing allows you to go strong on the follow-ups part by capturing the important details like emails securely. This not only results in good rapport but also helps n after sales services if the lead gets matured.

You can also easily share the details about the transaction of the customers leading to transparency resulting in loyalty and ultimately profits and growth.

8. Real-Time Results & Service Delivery

It is a common fact that every business has to wait for a certain duration of time to actually experience the results of the marketing. This Common phenomenon does hold ground in the case of online marketing.

Such are the advantages of Internet marketing that they allow you to see the results of your marketing efforts real time. This not only is time-saving but also empowers you to adjust your marketing in a way that reaps the best fruit for you.

Internet marketing also facilitates convenient service delivery with the customer being able to track the delivery status. For the online products, it allows the customer to download the item just through a click which again leads to customer satisfaction and more profits.

9. Diversification

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 Every business needs to diversify in every sense to be able to sustain and grow in the longer run. By choosing to use internet marketing, a business can easily outrun the competitors by publicizing itself to all the prospects in a better way.

You can also do it through techniques like SEO. All you have to do is hire an expert who will ensure more traffic by optimizing the website in an engaging way.

This again leads to more profits with low investments. You can even do marketing for the content using blogs, e-books and other stuff available online. This ensures better growth for the business and channelizes campaigns in an encompassing fashion.

10. Getting In The Competition

A business can’t be set up without investment. Small business units are therefore left with fewer resources at their disposal for other vital functions. This often leads to the focus on marketing getting deteriorated which is a big concern as it can lead to a setback for the business.

Internet marketing allows the small business units to do the marketing part properly and get in the queue of completion. It then solely depends on how the business fares and what kind of profits it earns.

The fact that Internet marketing allows small businesses an entry in the market to compete with big competitors can’t be ignored as marketing solely forms the basis of the business itself.

No matter how good the products or services are, no profits can be generated without sales which is impossible without the aid of marketing.

Wrap Up!

All the points briefly discussed above make a good selling point for Internet marketing. In today’s world when the consumers are willing to be able to transact from their comfort zones, it has become mandatory for the business units to cater to the needs of the customers.

Keeping the advantages of Internet marketing in view, it becomes easy to outline and understand as to why e-commerce websites and businesses are popping up in large numbers as compared to new offline businesses.

Internet marketing can take your business to another level easily; all you need to have is knowledge about different marketing strategies.

You can invest in trained professionals who can create an optimized online presence for your company in various ways like email marketing, pay per click marketing, social media marketing and many more.

All these advantages of internet marketing speak for itself and portray the need and importance of internet marketing.

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Web-Design-Digital-Marketing-Strategy

Impact of Web Design on Your Digital Marketing Strategy

So, you’re planning to create a Digital Marketing Strategy, and are ready to get started. But do you know that before drafting the Digital Marketing Strategy guide, there are certain important things that must be considered?

Worry not, you’ve landed at the right place. Enlisted below are the important aspects that must be covered in the Digital Marketing Strategy from a Web Designing standpoint.

If you are to create a new website for your client, the web developer would like to know about the type of business that you have, the online business goals and the manner in which you want to use your website for business. The last parameter is of particular importance because the web designer and developer intends to know whether you are creating e-commerce website where end-to-end business happens on the portal or its primary intention is to generate leads, and the business happens beyond the site. The information is necessary because the kind of web designs you need would depend on your digital marketing strategy design.

Remember that web design considers all aspects of the marketing strategy and not just any particular strategy. The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign. Web designs not only uphold the digital marketing strategy but it can also have considerable influence on your marketing strategy. How web design affects various aspects of online marketing is the topic of discussion of this article.

Impact of Web Design on Your Digital Marketing Strategywebsite-design-digital-marketing-strategy

Search Engine Optimization

If websites fail to earn high rankings in search results, the common inference is that something is wrong in the web design and needs improvement. People think that the web design elements do not uphold all the ranking factors that contribute to better rankings. Whenever there is a major Google update, and its impact affects rankings, people turn to web design to look for solutions and redesigning websites is the standard practice.

To understand the link between web design and marketing, have a look at duplicate content. Ensure that your Digital Marketing Strategy is aligned with search engine giant Google’s algorithm. Google hates duplicate content, and the web design must be capable of avoiding duplication. This is evident in e-commerce website design where you might find that products with similar descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of search engines. To avoid this, you can have separate pages for each product with a similar description and eliminate the doubts about duplicate content.

Conversion Rate Optimization (CRO)

Website design impacts the rate of conversion, and better designs can lead to better optimization of conversion rate. Firstly, web design must display the authority level of the website to visitors who get a feel about it on the first visit only. The looks of websites tell visitors about how reliable it might be, and this relates to its authority. The design must be such that the appearance is authoritative.

Secondly, another aspect is to keep the design simple but with high functionality. This is a difficult task because if you make the design complex for achieving high functionality, it will slow down the speed of the website and if you keep it too simple; viewers would find it hard to trust. You have to strike the right balance between the two so that the functionality is unaffected by the simplicity of design and viewers find reasons to look upon it as a trustworthy entity. The simplicity appeals to the user experience while the high functionality satisfies the requirements of conversion rate optimization (CRO).

Branding

Visitors use their gut feeling to know which website is good and which is bad. They might not be able to tell about specific technical drawbacks or will not be able to identify the design elements that are displeasing, but they can figure out the broader aspects that give them a feel of it. Any negative feeling that visitors have about the website when they view it first can affect your branding hopes adversely.

The web design must reflect your brand and be capable of generating a favorable response from the visitor in the way you desire. The design must evoke positive reaction among visitors who consider the website as a trusted source of information that adds value to your branding initiatives. Build in the brand into the infrastructure of the web design and depict it through visuals that create a positive image for it. Spread the brand values into all aspects of the web design with the purpose of upholding the brand in the right perspective.

Analytics

Web designers have to take into account the visual aesthetics and figure out the best ways of displaying the design and layout so that it impresses viewers. In addition to that, they have to consider that the design must facilitate the working of Analytics tools so that data collection is unaffected. The design must be conducive for customizing tracking and implementing some advanced techniques so that you can achieve the measurements that are tailor made for you. With competition growing at a stupendous pace in digital marketing, the role of Analytics and data collection is acquiring much more importance than before. The web design must live up to your expectation of collecting all data in the way you want.

User experience (UX)

How good any web design is, can be determined from user experience and how they feel about it. Known as user experience or UX, this aspect assumes a lot of importance in web design because the success of marketing depends on it. Users want that sites are speedy, pages open fast, and it is easy to navigate.

Be careful in the selection of images and content for the website so that it does not slow down page loading time. Larger images take longer to load, and it can turn off visitors as they have a bad experience. Avoid the use of flashy designs that can complicate things and make navigation difficult. Since viewer engagement is crucial to gain a marketing advantage, you must design your website with the sole purpose of providing the best experience for users. Stepping into the shoes of users will give you a better idea of what will be right in web design. The design elements must have the capabilities of evoking the right emotions of users as it enhances user experience.

Since websites are for marketing, align the web design to the Digital Marketing Strategy and include all marketing aspects of it. The better you can do it, the better will be the marketing results.

Once you are through with the aforesaid aspects, you are ready to implement the Digital Marketing Strategy. If you still face any queries, you can fetch more information on how to develop a Digital Marketing Plan.

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Google Analytics Books

Top 4 Google Analytics Books You Should Read Now

Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.

Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.

Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.

Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.

So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.

Book No 1: Advanced Web Metrics with Google Analytics

Author – Brian Clifton

Google Analytics Books
Advanced Web Metrics with Google Analytics

An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.

Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.

This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.

When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.

This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.

The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.

Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.

The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.

Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.

In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.

Book No 2: Google Analytics Breakthrough From Zero to Business Impact

Authors – Feras Alhlou, Shiraz Asif, Eric Fettman

Google Analytics Books
Google Analytics Breakthrough

Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.

Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.

Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.

Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.

Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.

Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).

Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.

To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.

Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.

This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.

Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.

Book No 3: Google Analytics Demystified – A Hand-On Approach

Author – Joel Davis

Google Analytics Books
Google Analytics Demystified

A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.

Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.

Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.

By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.

The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.

Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.

Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes

Author – Michael Miller

Google Analytics Books
Sams Teach Yourself Google Analytics

Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.

This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.

The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.

Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.

With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.

Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.

Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.

Conclusion

Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.

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TOP 10 DIGITAL MARKETING AGENCIES IN INDIA (1)

Top 10 Digital Marketing Agencies in India

Technology has gone through leaps and bounds of revolution in the past decades. Hence, to keep pace with the revolutionizing technology, marketing had no option than to reform itself. Hence, digital marketing was evolved.

Although Yahoo was one of the first web service providers that introduced search ads, it was Google which developed AdWords and made a profitable contribution to the digital marketing landscape.

With the rapidly increasing popularity of digital marketing in various spheres, it has become the talk of the town. Everything has become digital. From paying the electricity bills to ordering food. From attending online classes to communicating with someone on the other side of the globe. From online shopping to transferring money. People can easily access the information with a single tap on their devices.

Digitalization has not only helped people on their personal level but it has majorly delivered exceptional marketing solutions to the companies. The inclusion of digital marketing in the overall marketing strategy of the companies allows them to empower an online presence.

Today, every business needs a stronger digital presence so that more conversions and sales are initiated. Marketers and advertisers are also aware of the fact that digital marketing holds a higher potential of delivering the expected results but they somehow find the task of digital marketing execution a bit daunting. The obvious reason is that they do not have a proper understanding and knowledge of all the channels of digital marketing. This is where the need for a digital marketing agency arises.

The Role of a Digital Marketing Agency

A Digital Marketing Agency is a brand development and lead-generating engine that is highly focused on building your online brand presence and increasing your sales and conversions. They have three primary goals which are to increase your online presence, perform market research (including customers and competitors) and integrating all your online profiles and platforms.

However, to make sure that all your objectives and goals related to digital marketing are achieved, you have to wisely choose the best from the available options.

To make it easier for you to explore, we have composed a list of the best digital marketing agencies in India that can deliver the best digital marketing results for you.

1. WatConsult

Wat Consult

ABOUT

A Digital and social media agency helping the brands to connect, converse, collaborate and co-create with its target customers. A full-service digital agency delivering online value by launching a brand online, building the online presence and by driving more qualified leads and sales for that brands. By focussing on the creative, analytical and technological perspective, it helps various companies to reach out to their target customers.

SERVICES

  1. Digital Marketing
  2. Social Media Marketing
  3. Search Marketing
  4. Mobile Marketing
  5. Digital Analytics
  6. Digital Video Production

LOCATION

  1. Delhi
  2. Mumbai
  3. Bangalore

CLIENTELE

DHFL, Bajaj Allianz, Peter England, SBI Mutual Funds, Kotak Life Insurance, Jockey, Peter England, Jack n Jones, Vero Moda, Fiama Di Wills, Pepsodent, Himalaya, Clinic Plus, Mumbai Indians, Warner Bros, Mother Dairy, Oreo, Cadbury, Honda, Mahindra World City and many more.

FOUNDING YEAR

2007

CEO

Rajiv Dingra

AWARDS

  • DMAI Gold Award for Lead-based search campaign (Reliance Group)
  • Youth Marketing Award for Best Disruptive Digital Campaign (Jack & Jones)
  • IAMAI Digital Award for best social media campaign (BestSeller Group)

2. WebChutney

WebChutney

ABOUT

A top-notch digital marketing agency and a member of Dentsu Aegis Network. It has worked with some leading companies in India. By creating some award-winning and exemplary campaigns for their clients, they have helped them to build and maintain a strong online presence. They also focus on connecting, engaging and building sustainable relationships with their consumers online.

SERVICES

  1. Social Media Marketing
  2. Website Designing
  3. Mobile Marketing
  4. Application Development
  5. Online advertising
  6. Search Engine Optimization
  7. Analytics

LOCATION

  1. Gurgaon
  2. Mumbai
  3. Bangalore

CLIENTELE

Microsoft, P&G, Airtel, Unilever, Wipro, HDFC, Titan and much more.

FOUNDING YEAR

1999

CEO

Sidharth Rao

AWARDS

  • DMAI awards for its projects for Remit2India, Standard Chartered, and Clear tip

3. Pinstorm

Pinstorm

ABOUT

It is ranked amongst the leading digital advertising agencies in the world. They have an integrated approach that formulates the entire strategy of user experience, research, web design, mobile friendliness, advertising, viral videos, search optimization, Twitter updates, Facebook campaigns, real-time listening and responses.

SERVICES

  1. Search Engine Marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Viral advertising
  5. Online Reputation Management

LOCATION

  1. Mumbai
  2. Delhi
  3. Bengaluru
  4. Singapore
  5. Kuala Lumpur
  6. Zurich
  7. Santa Clara.

CLIENTELE

Walt Disney, Yahoo, Canon, HSBC, Café Coffee Day, ICICI, ET Now

FOUNDING YEAR

2004

CEO

Mahesh Murthy

AWARDS

  • Red Herring Global Top 100 Award

4. Adsyndicate

Adsyndicate

ABOUT

It is India’s independent 360-degree communication agency with over 25 years of experience. A full-service digital agency offering innovative and creative solutions enabling the brands to rapidly evolve and innovate in the digital arena. It has also given some monumental and memorable brands to India. Apart from Digital Marketing, they have also expanded their horizon in the field of Films and Events.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Video Production and Promotion
  5. Web Designing and Development
  6. Online Reputation Management
  7. Media Planning and Buying
  8. Print Services
  9. Branding
  10. 360 Degree Photo

LOCATION

  1. Mumbai
  2. New Delhi
  3. Bengaluru
  4. Pune
  5. Chennai
  6. Coimbatore
  7. Goa
  8. Kolkata
  9. Kochi
  10. Mangaluru
  11. Manipal
  12. Belagavi

CLIENTELE

Quikr, Mahindra, Manipal University, Tata Motors, SBI, Union Bank of India, RBI, Punjab National Bank, Canara Bank, Western Digital and many more.

FOUNDING YEAR

1992

CEO

Dwijendra Acharya

5. Phonetics

Phonetics

ABOUT

One of the top Digital Marketing Companies in India, Phonetics integrates the creative aspect and the analytical approach along with globalized income in the process of Digital Marketing to make a perfect blend of qualified results. They build marketing properties that combine the brand’s core values with the outcomes to help a brand benefit from an exemplary online presence.

SERVICES

  1. Search Marketing
  2. Social Media Marketing
  3. Customer Relationship Management
  4. Web and App Development
  5. Content Marketing
  6. Mobile Marketing

LOCATION

Mumbai

CLIENTELE

ICICI, NISSAN, Monginis, Axis Bank, Skoda, SBI Life, Vodafone, Zee Network, Sprite, Adidas, Radio Mirchi, Kingfisher, Reebok and more.

FOUNDING YEAR

2006

CEO

Saurabh Gupta

AWARDS

  1. Communication Entrepreneur of the Year
  2. Best Mobile App in the Indian Digital Media Awards 2013
  3. Best use of Social Media- Nissan in the 2011 India PR Corporate Communications Award

6. Blogworks

Blogworks

ABOUT

Keeping the digital innovation a core element, Blogworks helps the brands to connect with the potential consumer and build engagement. It assists brands and organizations globally to connect stakeholders in conversations to share, draw insight, build communities, and co-create offerings for business impact. They have also delivered strategic digital marketing programmes for some of the biggest brands and organisations.

SERVICES

  1. Website and Mobile Development
  2. Media Planning
  3. Media Buying
  4. Content Syndication
  5. Brand Storytelling
  6. Designing

LOCATION

New Delhi

CLIENTELE

Marks and Spencer, Mahindra, Harley Davidson, Allen Solly, Fastrack, Samsung, etc.

FOUNDING YEAR

2006

CEO

Rajesh Lalwani

7. Gozoop

Gozoop

ABOUT

A globally recognized Digital Marketing Agency offering integrated communication solutions and firmly believing in improving your brand by optimizing your online reputation. To make the brands succeed in the digital age, they create an online presence with insights, strategy, storytelling, digital products and integrated experiences on mobile and web.

SERVICES

  1. Integrated Digital Campaigns
  2. Online PR
  3. Mobile Marketing
  4. Web Businesses
  5. Social Media Marketing

LOCATION

  1. Mumbai
  2. Singapore
  3. Dubai

CLIENTELE

Dell, BMW, Citibank, Asian Paints, Amazon, Mumbai Indians, Ferrari, etc.

FOUNDING YEAR

2010

CEO

Ahmed Aftab Naqvi

8. FoxyMoron

FoxyMoron

ABOUT

Started as an experiment in 2008, FoxyMoron converted into one of India’s leading Independent Digital Agencies. It is a full-service digital ideas and solutions agency where strategists, tech geeks, designers, marketers, storytellers, and innovators create and manage some of the best brands led activities in the country.

SERVICES

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Website Designing & Development
  5. Games and App Development
  6. Print Campaigns

LOCATION

  1. Mumbai
  2. Delhi/NCR
  3. Bengaluru

CLIENTELE

L’oreal, VIP, Cadbury Bournville, AXN, Starbucks, ITC, High Street Phoenix, Parle and many more.

FOUNDING YEAR

2008

CEO

Pratik Gupta

9. BCWebWise

BC Web Wise

ABOUT

A full-service digital advertising agency known for their strategic brand solution and world-class creatives and an in-depth consumer research. By using their digital expertise, they devise strategies to bring brands closer to consumers digitally. They captivate the millennial mindset by storytelling and acquire the sharpest combination of digital media assets to meet campaign objectives.

SERVICES

  1. Website development
  2. Intranet development
  3. Social Media Optimization
  4. Email Marketing
  5. Content Management System
  6. Media Planning and Buying
  7. Search Engine Marketing
  8. Online Reputation Marketing

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Britannia, Viacom 18, Fevicol, Red Chillies, BBC, Godrej, Hathway, EduComp and many more.

FOUNDING YEAR

2000

CEO

Chaaya Baradhwaaj

AWARDS

  • Ranked as one of India’s Top 10 Digital Agencies by the Economic Times (2010, 2011)

10. Magnon\TBWA

MagnonTBWA

ABOUT

One of the largest digital marketing agencies in India under the flag of the global top-ten advertising network – TBWA, the Disruption company. This agency works with a plethora of clients across the globe providing them with an integrated spectrum of digital solutions.

SERVICES

  1. Interactive Web Design
  2. Search Engine Optimization
  3. Search Engine Marketing
  4. Social Media Optimization
  5. eCommerce Solutions
  6. Mobile Sites & Apps
  7. Online Reputation Management
  8. Customized Applications
  9. Online Media Planning
  10. Web Hosting

LOCATION

  1. Mumbai
  2. Delhi

CLIENTELE

Google, Hewlett-Packard, Haier, Sony, Michelin, Etihad, Hyundai and many more.

FOUNDING YEAR

2000

CEO

Vineet Bajpai

 

Disclaimer: The information provided in the above list is based on our Internal Rating System and might vary from the other results.

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Digital Marketing Interview Questions

Top 25 Digital Marketing Interview Questions and Answers

Digital Marketing Interview Questions

Digital Marketing Interview Questions and AnswersAre you preparing for your upcoming Digital Marketing Interview? You are at the right place. Are you worried whether you will be able to get that coveted Digital Marketing job or not, which you want so eagerly? Don’t get panicked. This comprehensive guide with top 25 Digital Marketing Interviews Questions and Answers will surely help you out to prepare yourself and even crack the interview confidently. So, let’s begin with knowledge-based questions first:

Knowledge-Based Digital Marketing Interview Questions

  1. What is Digital Marketing?

    Digital Marketing is the process of understanding the needs, wants and desires of customers and satisfying the same profitably using Digital Channels like websites, search engines, social media, mobile apps, affiliate and email. This can be done in organic, inorganic or in both organic and inorganic ways together. Organic methods of Digital Marketing refer to attracting customers naturally over the period of time without using any advertising, while inorganic methods use digital advertising like Google AdWords, Social Media Ads, etc. to attract the customers. In reality, both methods are required to generate business.

  2. List out the most Important Areas of Digital Marketing

    Some of the most important areas of Digital Marketing are:

    • Search Engine Optimisation (SEO):

      Google values website content which is original and answers the queries which people are searching for on Google. If you can create unique content (which includes keywords that people are searching related to your business) and which answers queries of your target customers and helps them out, then Google will also rank it better. Both On-Page and Off-Page SEO methods are required to rank well on Google.

    • Search Engine Marketing (SEM):

      The process of purchasing ads on search engines to generate website traffic or to spark a certain action on the website is known as SEM. The most popular platform for this remains Google AdWords.

    • Social Media Marketing (SMM):

      The process of building and engaging communities around social media channels of your brand is known as Social Media Marketing. While Social Media primarily remains a platform to be social with your customers, it can also be used to promote sales or generate leads using the Social Media Ads.

    • Email Marketing:

      Email marketing is the process of building the email list, engaging the email subscribers right from sign-up to purchase and then to after sales or repeat purchases stages.

    • Affiliate Marketing:

      The process of generating leads or sales by using affiliate network is known as affiliate marketing.

  3. Can you categorize Digital Marketing? Explain

    • This is one of the tricket Digital Marketing Interview questions as you may start talking about different Digital Marketing channels like SEO, SMM etc. Although the answer to this is very subjective still a safer approach to answering this question is to talk about the comparison between Inbound and Outbound marketing. You can share that these are the two categories of Digital marketing. While Inbound marketing is about pulling in customers using helpful content on different digital channels, throughout the customers’ buying journey (like paid PPC ads, social media marketing, content marketing, opt-in email etc.), the outbound marketing is about pushing the promotional messages on consumers (like media buying, email spamming etc.)
  4. Which are some of the useful Digital Marketing Tools?

    • Ahrefs
    • AppAnnie
    • Alexa Ranking
    • Adexpresso
    • Buffer App
    • Buzzsumo
    • Bootstrap Studio
    • Crazy Egg Heatmaps
    • Dribbble
    • Evernote
    • FB Pixel Helper
    • Google Adwords
    • Headreach
    • Igloo
    • MailChimp
    • SimilarWeb
    • SEMrush
    • Unbounce
  5. What are the advantages of Digital Marketing over Traditional Marketing?

    • You can measure the reach of your content and promotional messages or advertisements very precisely in Digital Marketing, which is not possible in Traditional marketing.
    • Digital Marketing allows two-way communication with customers which is not possible in Traditional Marketing. For example, on all Digital platforms like websites, social media, email, mobile apps etc., you can have an interaction with customers.
    • Another advantage of Digital marketing over Traditional marketing is that it is cost-effective. Of course, you need to put in time, resources and money in Digital Marketing too like Traditional Marketing, but the cost of reaching out to potential customers or running digital ads is minuscule compared to traditional ways of reaching out or advertising.
  6. How to generate traffic on website?

    • Some of the best ways to generate website traffic are:
      • Fine tune On-Page and Off-Page SEO.
      • Post evergreen content on Social Media and engage the audience.
      • Write great and attractive headlines whenever you share your content.
      • Write blog posts on a regular basis to bring in new traffic.
      • Answer questions related to your business on Quora with a link to your related website content
      • Build and grow an email list, send them a digest of top posts at least once a week.
      • Run PPC and Social Media Ads to directly purchase the traffic.Digital Marketing Interview Questions and Answers
  7. What is a responsive web design?

    • Responsive web design allows your website to adapt itself as per the device on which it is accessed. Whether you open the website on a smartphone, tablet or a PC, everywhere, on all the devices, the experience of accessing the website is great. With responsive web design, your website uses elements like resizing, hiding, shrinking, enlarging etc., as per what looks good on the respective screen. WordPress.org has many themes which have a responsive web design by default so that you do not need to worry about any technical changes to do the same.
  8. What is AMP?

    • Here’s how Google defines AMP (Accelerated Mobile Pages):

      AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.AMP builds on your existing skill sets and frameworks to create web pages. AMP is supported by many different platforms, and it’s compatible across browsers.AMP’s ecosystem includes 25 million domains, 100+ technology providers, and leading platforms, that span the areas of publishing, advertising, e-commerce, local and small businesses, and more!

  9. What is the importance of mobile marketing?

    • Marketing using mobile devices (like the feature and smartphones) as a platform is known as mobile marketing.
    • Its importance lies in the fact that many users in countries like India, mobile is the first and for many it is the only device they use to access the Internet. That speaks volume about optimizing your marketing efforts in this direction.
    • Another aspect is that increasingly people are using mobile devices to make socialize with their friends on social media. They are also using mobile devices to make online purchases. This makes mobile a must go platform to reach out to the audience and to generate web traffic, leads and sales.
    • AMP (Accelerated Mobile Pages) and responsive website are both a part of Mobile Marketing, apart from marketing using SMS and WhatsApp.
  10. What is the difference between Remarketing in AdWords and Remarketing on Facebook?

    • Remarketing in AdWords is a process by which you can show targeted to those users who in the past visited your website. It might be possible, that they visited your website but did not take your desired action (like purchase or some subscription) for some reason. But with Remarketing you can show them ads to reinforce that same desired action. Google AdWords shows retargeted ads to users while they are browsing different websites, and even YouTube videos, which fall under Google Display network.
    • Remarketing on Facebook uses a similar concept as in AdWords. The only difference is that the remarketing ads are shown to targeted users within the framework of Facebook only and not outside on any other website.
  11. What is SEO and how it works?

    • SEO stands for Search Engine Optimisation. It is the method of optimising your website to generate traffic from search engines like Google and Bing. There are mainly two types of SEO techniques (ideally both are required for an effective SEO):
      • On-Page SEO

        The changes or additions which you make on your website itself are known as on-page SEO. For example, original content based on keywords research, content title, headers, meta tags, structuring the website and interlinking of content are some of the elements of On-Page SEO.

      • Off-Page SEO

        The activities which you undertake outside of your website like link-building, directory and search engine submissions, fall under Off-Page SEO.

  12. How will you generate website traffic using Social Media?

    • Have a social media calendar in place. Mark the most important days related to your business as well as important holidays and other important days relevant to your target audience, so that you are ready with a plethora of content in advance as well as you know what to post on what day! Ideally, you should have at least a month’s social media content planned in advance.
    • Posting evergreen content with attractive titles and images/videos is must to attract user attention. So the existing blog posts and tutorials on the website should be used and re-used with appropriate time-gap to generate traffic.
    • Consistently engage with the audience by replying to their queries and wherever relevant, link back to a particular FAQ or a blog post on your website which addresses their queries.
    • Also, since the organic reach of social media (particularly of Facebook) has been reduced to a minuscule level in the recent years, it has become important to have a certain budget to promote the important social media posts using the social media ads.
  13. What are the advantages and disadvantages of Digital Marketing?

    • Some of the advantages of Digital Marketing are:
      • Extended Reach
      • Cost Effective
      • Measurable
      • Full Control (you can start, pause or schedule your campaign in a time-bound manner)
      • Interactive in Nature
    • Some of the disadvantages of Digital Marketing are:
      • The offline/real world/tangible factor is missing.
      • Since it is totally dependent on Internet connectivity, a technical glitch at marketer’s end or loss of internet connection at customers’ end can negatively impact the campaigns
      • Data of the customers may be misused, like spamming, selling customer data to third party companies etc.
  14. What are we doing right or wrong on Digital Marketing? How can we improve?

    • Analyze the hiring company’s website, social media channels, emails and ads to understand their Digital Marketing process. Make a list of their hits or misses as well as suggestions wherein they can improve. Tell the same during the interview.
  15. Tell us about your most successful Digital Marketing campaign?

    • They want to check your passion, confidence as well as performance with this single question! So, tell them about your best campaign and tell them the whole process that how you planned, implemented and executed the campaign. Also, what was the duration of the campaign, its budget and the results (in numbers) which you achieved? Talk with full passion while answering this question.
  16. What is your approach to planning the Marketing Budget?

    • If you already have a certain approach towards budgeting for your marketing expenses you may share that.
    • If not, then you may tell them following standard approach:
      • Set up your annual, quarterly and monthly goals
      • Define the tactics which you will use to achieve these goals
      • Outline different campaigns which you will launch during this period
      • Decide the total budget and allocate it to different digital marketing areas to execute the respective campaigns and tactics
      • Measure the ROI on monthly, quarterly and annual basis analyze your performance.
  17. Do you know about our Competitors? How are we performing compared to them as far as Digital Marketing is concerned?

    • Before you go for the interview, make a list of their competitors. List down all the digital channels which they are using to promote themselves. Jot down the numbers, their tactics, content and posting frequency etc., and compare the same with your hiring company’s numbers.
    • Analyze what are the strengths and weaknesses of your hiring company on digital channels compared to your competitors and tell the same during the interview. Try to be as objective as you can while you answer this question.

Generic Digital Marketing Interview Questions

These are important digital marketing interview questions and answers for freshers as well as the experienced professionals and might be asked during the interview.

  1. Why are you interested in Digital Marketing Industry?

    • Show your passion and enthusiasm while answering this question. Tell them an interesting story that how you got into this Industry. You can also share that the dynamic and ever-evolving nature of this Industry attracts you!
  2. How do you keep yourself updated about latest Digital Marketing Trends

    • Ideally, you should keep yourself updated by following top blogs in the Digital Marketing space. If you haven’t done so, so far, then you should at least pick of any 3 top blogs and read latest blog posts published on them. Your hiring manager may counter question you with questions like ‘What is the most interesting digital marketing update recently?’ or ‘What did you read in so-and-so blog?’ or something else, just to know whether telling a lie or actually follow such blog. So, if you have actually read, you will be in a better place to answer them such counter questions.
  3. Will Digital Marketing replace Traditional Marketing in the coming years?

    • It is true that Digital Marketing has gone mainstream and a large percentage of marketing budget now goes to Digital. It is also true that it is being used by almost all the companies on the planet but again that does not mean that it will completely replace traditional marketing. In an ideal scenario, marketers design 360-degree campaigns, wherein they gel together all the elements of traditional and digital marketing to achieve company goals.
  4. Which is more important between ‘Reach’ and ‘Engagement’ on Social Media?

    • Ideally both are important but while comparing both, Engagement will have a slighter edge as even if your reach is low but if you engage (conversations, comments, replies) your limited audience well on social media, that will give you favourable results compared to if you have large reach, but you do not engage at all.
  5. How will you benefit our business using Digital Marketing?

    • Think of various ways you can add value to your hiring company.
    • For example, you can tell you will contribute in terms of increase in website traffic, increased fans/followers on social media, increase in email subscribers list, increase in leads and sales, and so on.

Cultural Fit Questions

  1. What makes you creative and productive at work?

    • With this question, they want to check whether you will fit well their culture or not. Don’t feel scared. Tell them openly what sort of work culture you like. They will like your honesty.
  2. How will you meet the deadlines, if the work doesn’t get finished during office hours?

    • They want to know whether you are committed to working and can sometimes beyond office hours if required. Don’t get scared or get worried as such deadline situations don’t arise every day. So be positive and upbeat about this that you get the things done, even it means that sometimes you have to extend beyond the office hours.
  3. If there is crisis situation at work during off days, will you be available to handle it?

    • In Digital Marketing, there can sometimes be situations when there is crisis situation where an immediate intervention is needed to control the damage. Again, don’t worry. Because crisis situations are not arising on a daily basis. So, be positive and tell them that yes, you will be available to control such situations even on off days, if there is such a critical requirement.

Conclusion and a Bonus Tip:

I am sure, this exhaustive list of 25 Digital Marketing Interview Questions and answers will go a long way in helping you crack your next Interview. Now here is a bonus tip for you! You can use the power of visualization to develop confidence within yourself for the interview. Remember, if you are convinced within yourself that you know the art of Digital Marketing and will confidently clear the interview, you actually will! So, the first step is to convince yourself. To do that, repeat within yourself that “I will clear this upcoming Digital Marketing Interview” several times a day. Next, close your eyes, and visualize that you are sitting in the interview room and are confidently replying to the questions of hiring managers and they are nodding to your answers and getting wowed by them! This small simple exercise will help you a lot prepare mentally and develop confidence in yourself.

If you have any queries, please ask in the comment box below. All the Best!

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How Visual Digital Marketing Strategy Will Help your Business?

No company today can survive without Digital Marketing strategy. Since both competitors and potential clients are continuously becoming digitized, online marketing is the only way to survive and evolve in the market.

Here are five simple digital marketing strategy framework your business must implement to grow.

1. Setting a Goal

You might be looking forward to having more recognition, more customers, or maybe be ahead of your competitors. Whatever the case may be, it is important to have a solid goal in mind that will greatly increase your chances of success.

2. Creating Effective Marketing Funnel

The businesses that are successful have the most effective marketing funnel. It is when you map out a customer’s journey from when a customer is a complete stranger to becoming a lead and then put certain strategies in place which will push or engage them to move through this funnel.

3. A compelling Call to Action

A call to action or CTA is a text or an image that prompts visitors to take action, such as view a webinar, subscribe to a newsletter, or request a product demo. An effective CTA should direct people to landing pages where you can collect their contact information in exchange for a valuable marketing offer. That means a compelling CTA will result in more leads and conversions.

4. Effective Lead Magnet

A lead magnet can be used along with a CTA or alone. You need to serve something relevant to your customers. You can use offers with an aim to gather more information about a prospective customer while driving them further into your funnel at the same time.

5. Driving Traffic

To drive traffic into your marketing funnel, you first need to build traffic to your website. Here are some of the ways in which you can do that:

  • Quality Content
  • Keyword Strategy
  • Website Optimization
  • Social Media Engagement

Here’s a visual representation of Digital Marketing Strategy to boost your revenues:a-visual-digital-marketing-strategy-to-improve-your-roi-011

Originally Published at Digital Vidya Blog

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