5 Tips to Choose the Best Web Marketing Academy

Digital Marketers are highly paid. Yes, they are. It’s a world where consumers are going online and brands have no option but to follow them. But obviously more job aspirants are looking to learn Digital Marketing to secure these high paying and high growth jobs. But many don’t put enough thought into choosing the best web marketing academy to get trained.

Web Marketing Academies are everywhere. If you search for a web marketing academy online, you will get results in 100s, to say the least. There will be a web training academy that hosts self-paced online courses, others offer instructor-led online courses whereas there are others that offer classroom training.

Among so many options, it does get a bit overwhelming to choose the best web marketing academy that you should opt for. But with certain guidelines in mind, you can reach a concrete conclusion about the one you should go for. In this post, I am going to give you a clear pathway to choose the best web marketing academy that will be worth the money and time that you spend on getting trained.

5 Tips for Choosing a Top Web Marketing Academy

web marketing academy
Source – Crest Infotech

Digital Communication is big and if you really want to get into a Digital Marketing Career, you need to get used to working and learning online. If your computer abilities are minimal or if you face difficulty while using technology, you need to push up the game and get pro with using the internet. So, I suggest that you should start working on your comfort with technology.

However, more than that, while choosing a web marketing academy, you must take care of the following guidelines. These guidelines in my eyes are very thorough but following them is fairly simple.

1. Know Your Requirements

You should be aware of your reason to learn Digital Marketing. Some who are desirous of landing up at his first job don’t need the same course as someone who has been in the industry for 5 years already. It is also not wise for a person interested in affiliate marketing to take a course in paid advertising.

Also, a person might already have strength in some areas of web marketing, so retaking a course on the things he knows is a waste of time. More of web marketing is learned by practice and not through studying mere theory. In many cases, you would not even need a course to learn web marketing. You can just read and watch the plethora of content that is already available online for free.

Once you know your reason to learn Digital Marketing well, you will be in a better position to choose the best Web Marketing Academy for yourself.

2. Consider the Scope of the Course

You need to understand what the Web Marketing Academy you are considering is going to teach. You can start by checking the curriculum of the course they offer. The deeper and more wholesome the course is, the better it is for you. That’s only if you are just starting out though.
As your career progresses, you would need to work on your niche skills and going deep in one or two of the channels of online marketing will make more sense than positioning yourself as a generalist. Saying this, if you really seek a team lead position, then developing into a hardcore generalist will prove to be wonderful.
Another consideration is the level of hands-on practical implementation that the course allows. Rather, it enforces. The greater the level of practice that a course promises and pushes on the learner, the better is the learning.
You must also have a clear idea about the course duration in terms of the lesson duration and the additional learning hours required. Take a course only when you can commit to that kind of duration. Just sitting in class and listening to the instructor talk about a few concepts won’t take you anywhere. So, essentially you need to be conscious of the scope and duration of the course in order to be prepared to it in the best way possible.

3. Research the Web Marketing Academy

web marketing academy india
Source – Google Images

Most of the institutes missell their products and you don’t want to be another fooled person one on the list. Many institutes even name themselves close to what highly reputed institutions sound like. Fake promises about placements, certifications, tools are common. Every web training academy that is not reputed does it.

Make sure that you read the web marketing academy reviews you are looking to get enrolled in. And you can’t just read any kind of reviews, you need to read genuine ones. Many institutes get fake reviews out in the market, so we have to be very cautious about web academy reviews.

You can get to understand the authenticity of an institute by talking to its alumni. Many brands do not shy away from giving you access to some of their satisfied candidates. You can question such candidates and ascertain if the web marketing academy falls in your league or not.

Every academy will have a style that is its own, be sure that you align with that. Don’t make a random decision because it’s not only about your money, rather your time, career and efforts are all at stake.

4. Check out the Faculty

web marketing academy reviews
Source – Google Images

More than anything, the faculty will play a direct role in your learning. So be sure that you have a good faculty at the academy that you are opting for. The experience of the trainers and their accomplishments is something to look out for. The kind of campaign that they have been a part of will be a direct form of learning to you. All the time they discuss the projects they have worked on, you will understand very specific nitty-gritty that will work in your favor in the long run.

If possible, you can also take a demo class. In the demo class, you should concentrate on the communication of the trainer and his teaching methodology. In fact, if you are in a position where you can say go into a web marketing academy with multiple trainers, each teaching a specific niche skill, then go for it. These types of courses will allow you to learn from the best person in each niche. This is simply because Digital Marketing is so expansive that you cannot learn it all.

5. Check the Certifications Offered

As stated earlier, rarely do Web Marketing Academies market themselves honestly. They manipulate and twist words to create a false image of a certain kind. While you are researching for a good web marketing academy ensure that you go to one which has a recognized course.
Many institutes talk about offering multiple certifications when in reality they are talking about free tests that anyone can take. So, you need to be careful and cautious. But even then, if you trust that an academy will give you a very good course content and you are sure to get a good hands-on execution ability, never shy away from it.

Conclusion

These were my 2 cents on the thoughts you need to have before you take up a web marketing course. Saying that a lot of things do depend on your own preferences and interests. Your time availability, your commitments and your preferred method of learning. All this will have a direct impact on the course you should take.

On the whole, if you are looking for a great learning experience, you should not skip these 5 points in considering the best web marketing academy for you. If you want to know more about it, then it would be great to take Digital Vidya’s free digital marketing demo class.

Read More

5 Tips to Choose the Best Web Marketing Academy

Digital Marketers are highly paid. Yes, they are. It’s a world where consumers are going online and brands have no option but to follow them. But obviously more job aspirants are looking to learn Digital Marketing to secure these high paying and high growth jobs. But many don’t put enough thought into choosing the best web marketing academy to get trained.

Web Marketing Academies are everywhere. If you search for a web marketing academy online, you will get results in 100s, to say the least. There will be a web training academy that hosts self-paced online courses, others offer instructor-led online courses whereas there are others that offer classroom training.

Among so many options, it does get a bit overwhelming to choose the best web marketing academy that you should opt for. But with certain guidelines in mind, you can reach a concrete conclusion about the one you should go for. In this post, I am going to give you a clear pathway to choose the best web marketing academy that will be worth the money and time that you spend on getting trained.

5 Tips for Choosing a Top Web Marketing Academy

web marketing academy
Source – Crest Infotech

Digital Communication is big and if you really want to get into a Digital Marketing Career, you need to get used to working and learning online. If your computer abilities are minimal or if you face difficulty while using technology, you need to push up the game and get pro with using the internet. So, I suggest that you should start working on your comfort with technology.

However, more than that, while choosing a web marketing academy, you must take care of the following guidelines. These guidelines in my eyes are very thorough but following them is fairly simple.

1. Know Your Requirements

You should be aware of your reason to learn Digital Marketing. Some who are desirous of landing up at his first job don’t need the same course as someone who has been in the industry for 5 years already. It is also not wise for a person interested in affiliate marketing to take a course in paid advertising.

Also, a person might already have strength in some areas of web marketing, so retaking a course on the things he knows is a waste of time. More of web marketing is learned by practice and not through studying mere theory. In many cases, you would not even need a course to learn web marketing. You can just read and watch the plethora of content that is already available online for free.

Once you know your reason to learn Digital Marketing well, you will be in a better position to choose the best Web Marketing Academy for yourself.

2. Consider the Scope of the Course

You need to understand what the Web Marketing Academy you are considering is going to teach. You can start by checking the curriculum of the course they offer. The deeper and more wholesome the course is, the better it is for you. That’s only if you are just starting out though.
As your career progresses, you would need to work on your niche skills and going deep in one or two of the channels of online marketing will make more sense than positioning yourself as a generalist. Saying this, if you really seek a team lead position, then developing into a hardcore generalist will prove to be wonderful.
Another consideration is the level of hands-on practical implementation that the course allows. Rather, it enforces. The greater the level of practice that a course promises and pushes on the learner, the better is the learning.
You must also have a clear idea about the course duration in terms of the lesson duration and the additional learning hours required. Take a course only when you can commit to that kind of duration. Just sitting in class and listening to the instructor talk about a few concepts won’t take you anywhere. So, essentially you need to be conscious of the scope and duration of the course in order to be prepared to it in the best way possible.

3. Research the Web Marketing Academy

web marketing academy india
Source – Google Images

Most of the institutes missell their products and you don’t want to be another fooled person one on the list. Many institutes even name themselves close to what highly reputed institutions sound like. Fake promises about placements, certifications, tools are common. Every web training academy that is not reputed does it.

Make sure that you read the web marketing academy reviews you are looking to get enrolled in. And you can’t just read any kind of reviews, you need to read genuine ones. Many institutes get fake reviews out in the market, so we have to be very cautious about web academy reviews.

You can get to understand the authenticity of an institute by talking to its alumni. Many brands do not shy away from giving you access to some of their satisfied candidates. You can question such candidates and ascertain if the web marketing academy falls in your league or not.

Every academy will have a style that is its own, be sure that you align with that. Don’t make a random decision because it’s not only about your money, rather your time, career and efforts are all at stake.

4. Check out the Faculty

web marketing academy reviews
Source – Google Images

More than anything, the faculty will play a direct role in your learning. So be sure that you have a good faculty at the academy that you are opting for. The experience of the trainers and their accomplishments is something to look out for. The kind of campaign that they have been a part of will be a direct form of learning to you. All the time they discuss the projects they have worked on, you will understand very specific nitty-gritty that will work in your favor in the long run.

If possible, you can also take a demo class. In the demo class, you should concentrate on the communication of the trainer and his teaching methodology. In fact, if you are in a position where you can say go into a web marketing academy with multiple trainers, each teaching a specific niche skill, then go for it. These types of courses will allow you to learn from the best person in each niche. This is simply because Digital Marketing is so expansive that you cannot learn it all.

5. Check the Certifications Offered

As stated earlier, rarely do Web Marketing Academies market themselves honestly. They manipulate and twist words to create a false image of a certain kind. While you are researching for a good web marketing academy ensure that you go to one which has a recognized course.
Many institutes talk about offering multiple certifications when in reality they are talking about free tests that anyone can take. So, you need to be careful and cautious. But even then, if you trust that an academy will give you a very good course content and you are sure to get a good hands-on execution ability, never shy away from it.

Conclusion

These were my 2 cents on the thoughts you need to have before you take up a web marketing course. Saying that a lot of things do depend on your own preferences and interests. Your time availability, your commitments and your preferred method of learning. All this will have a direct impact on the course you should take.

On the whole, if you are looking for a great learning experience, you should not skip these 5 points in considering the best web marketing academy for you. If you want to know more about it, then it would be great to take Digital Vidya’s free digital marketing demo class.

Read More

11 Most Frequently Asked Marketing Interview Questions

A job in Marketing is very much in vogue. It is a loved career particularly among people with strong creativity and analytical skills. But to get your first Marketing job, you have to get past an interview, the thoughts of which may hound you now. To make things easier, I am going to mention the most frequently asked Marketing interview questions along with their appropriate answers.

Concentrate, as there is a lot of information coming your way.

In your first interview for a Marketing position, you will not only be questioned about your skills, but the recruiter would be very interested in knowing who you are as a person. So, marketing interview questions for a fresher are a mixed bag of queries.

To crack your interview make sure that you not only display your skills but also show a willingness to learn. That’s simply because, with the advent of MarTech, the learning can’t stop. Marketing strategies and tactics are changing every single day. More importantly, you have to show your passion for Marketing. Only then would your candidature be taken seriously.

Whom do Recruiters Want to Hire in Marketing?

Recruiters will hire a candidate after assessing who he is as an individual. They are looking for people whose career goals coincide with that of the hiring organization. Saying that a potential fit who can make an impact, in the long run, is perfect for marketing positions.

Interview questions for marketing roles often go deep into the specifics of why what and how. Knowledge of doing things in the real world also will make a direct impact. Hypothesis based testing is always a major tool that hiring managers love to use. That helps in determining both the creativity and logical thinking skills of the candidate.

In today’s era, topics pertaining to online marketing are a top choice during marketing interviews. Questions pertaining to SEO, PPC, Social Media, E-Mail Marketing and Inbound Marketing might come in great numbers. So be prepared with your answers.

11 Frequently Asked Marketing Interview Questions

marketing concept with financial graph and chart
Source – IIBM

So, now I move on to the next section where I will talk about the specific marketing interview questions that will be coming your way. A thing to consider is to openly say no to something that you don’t know. It’s okay to not know about a thing than to fake knowing it and making an awkward statement.

1. Why are you interested in taking up a role in Marketing?

Such questions are given in a fresher marketing interview very often. Questions like this would ask you to be true to your desires, aims, and goals. You can talk about your personality, your interest/passion and creative instinct here. You should couple up your claims by giving an example of each trait you enumerate.

2. What are your thoughts on continuous learning and what methods do you rely on to develop your skillset?

This is not a trick question but a real test of the genuineness of your interest to take up a role in marketing. If you want to be in marketing you have to be a lifelong learner, combating new ideas and technology. Answer it in the positive and also showcase your interest in reading blogs, listening to podcasts and watching tutorials. That’s the most convenient way to be up-to-date with regard to your skill improvement.

3. What blogs and publications do you follow?

marketing interview questions for freshers
Source – Lexiconn

In order to assess the genuineness of your claim to be open to learning, the recruiter may go deep into ascertaining what you really study to develop your skills. You may reply to talking about the channels you follow on a regular basis. You may mention Marketing Profs, HubSpot, Marketing Land as the blogs of your interest, Similarly, you can mention the webinars and blogs of Digital Vidya that help you keep updated regarding local marketing techniques.

4. How different is B2B Marketing from B2C Marketing?

You will have to demonstrate your acumen for marketing tactics here. For such marketing interview questions, you must be able to categorize between the two different facets of marketing to a single consumer vis-a-vis marketing to another business. Knowledge of how mass brands market their products as compared to niche marketing will be handy here. Do read some case studies on this topic before you set out to an interview.

5. How good are you at writing? Do you enjoy writing?

Every marketer has to be a cutting edge copywriter. If you are not good at writing, chances are that you’ll not be able to move high on the success ladder. So, demonstrate your interest in writing and showcase your humor and wit. If you have a blog or a Social Media page that has done well, put forth that for the interviewer to review. On a side note, you must continuously hone your writing skills.

6. Do you have any level of training in Online Marketing?

Since most of the marketing these days is integrated with nature, you must have some training in Online Marketing. Taking up an Online Marketing Course is a great way to be prepared. The more hands-on you have been with your projects, the better it is for your future hires. So, showcase whatever you know about Digital Marketing and pick a channel to talk about in detail.

7. How good are you at multitasking?

interview questions for marketing
Source – Regus

As a marketer, you will be always multitasking so being prepared for such a marketing interview question. Being able to demonstrate the required expertise is really important. Talk about your projects in college or a side gig that you were working upon. Even demonstrating how you have handled study and family without compromising the needs of one for the other will be of help. They want to know your aptitude and willingness in the arena of multitasking.

8. Which activity in Marketing interests you the most?

Unless you are in a very specific interview for a marketing position, you would be asked this question. A set of marketing executive interview questions can’t miss this one. So, be honest about it. This will tell the hiring manager if you are willing to be a specialist or a generalist. If monotony doesn’t affect you then being a specialist is the way to go. And if you can handle pressure well, multitask and learn quickly, being a generalist is a good thing to do.

9. How good are your aesthetics?

If you are going to be working for a brand then your aesthetic sense is of importance even if you are not a designer. Everything has a UX. Even written content has UX! So being good enough to create appealing material is of value and need. You should be willing to demonstrate your ability in this as well.

10. Where do you want to see yourself 5 years from now?

This is a question that will gauge your determination and focus. So, be realistic and forward-thinking. Getting to a manager’s role in 5 years is pretty much a reasonable aim. Talk about it. Also, specify in what function of marketing would you wish to be in within the next 5 years. You may also talk about the size of the company that you would like to be in.

11. Given a role in our office, what will you bring to the team?

marketing executive interview questions
Source – Vitamin T

This is a very important marketing interview question that you need to get right. There is no running away from this. This is an answer you need to give in detail. You should not only mention your skills but try to demonstrate or quantify each of them. I am a good copywriter, an excellent graphic designer, an intelligent analyst, etc might not do the trick.

You must go a bit deeper and talk about each example: I have great writing skills which I honed in college while I was working on my projects. Based on my writing skills I got an appreciation from my professors.

The more honest you are, the better it will be for you. If you aren’t innately transparent, you can still confess when you don’t possess a certain skill set, yet add that you are willing to learn it.

Conclusion

Different Marketing Managers will test you differently. Unless the requirement is that of a specialist, you should be willing to answer generic questions like the ones above in your interview. On the face of it, being able to articulate all this might seem easy to a few and difficult to others, but it is neither too difficult nor way easy. So be prepared.

These were my 2 cents on the 11 most frequent marketing interview questions asked to freshers. If you want to move in the depth of the topic, you can attend this free Marketing Orientation Session Online.

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All You Need to Know About a Digital Marketing Executive

Are you enticed by Digital Marketing and want to start a career in Digital Marketing? Getting a Digital Marketing Executive’s job is the perfect option for you. But with too much information on the internet, I understand that you would be a bit bamboozled about the best approach to become one.

In this post I am going to lead you by the hand and make you understand the path to become a Digital Marketing Executive in 3-6 months. You may also check out this eBook on the “Journey of a Digital Marketer”, which talks about everything related to a career in the Digital Marketing industry. 

Backdrop of Digital Marketing in the Current Day 

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Perhaps Marketing is an industry that has been affected by the internet the most. With the rise in usage of internet, more people have become prospective customers to any business trying to sell their products or services online. 

But there is a catch, interactions and engagement with prospects and customers has become increasingly difficult with the unlimited choices that consumers have. So, the internet has become a place where product visibility has increased and decreased at the same time. 

All this makes the profiles of Digital Marketers more useful for businesses. From among the most important profiles are those of a Digital Marketing Strategist and a Digital Marketing Executive. In this post we will concentrate on one of the two profiles. 

Who is a Digital Marketing Executive? 

images (1)

A Digital Marketing Executive simply put is a person who is responsible for executing the Digital Marketing plans of a business. He is the guy responsible for applying the Marketing plans of a brand on digital media. A Digital Marketing can wear multiple hats or be a specialist in one online marketing channel. These channels include: 

  • Search Engine Marketing 
  • Content Marketing 
  • Social Media Marketing 
  • Inbound Marketing 
  • E-Mail Marketing
  • Mobile App Marketing 
  • Web Analytics
  • Automation

Typically, a junior level digital marketing executive will be given one task or one channel to work on. He will be handed more responsibilities as he grows in his experience. Generally a person with good communication and a course in Digital Marketing is considered for such roles. It is rare that a company hires a person who has to be taught everything from scratch. 

The job of a Digital Marketing Executive entails a lot of research as the web keeps on changing continuously. So, he has to be on the top of his game at all times. So, if you are sitting at an interview, you need to show that you know the industry well enough to be considered. If you don’t know of the latest Google updates and the general patterns of algorithms of Social Media, you would not be considered to be the best candidate for the position.  

Salary of a Digital Marketing Executive 

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A Digital Marketing Executive’s salary depends on a lot of factors. And obviously that will make it to fluctuate a lot. Typically the salary of a Digital Marketing Executive will depend on his expertise, job location and the size of the organisation. 

A fresher will be paid anything between 2 lakhs to 2.5 lakhs per annum. With experience it is going to increase and a person can earn upto 5 lakhs per annum in an Indian metro city. Tier 2 & Tier 3 cities would pay lesser. Since the sector is growing reports from the US Bureau of Labor Statistics suggest that 225,000 more jobs will be opened by 2024. This means that job openings will increase at a rate of 9% year on year.   

Skills of a Digital Marketing Executive 

A Digital Marketing Executive needs a plethora of skills to execute his job well. Btw, we have a concept today known as the T-Shaped Marketer. This concept says that a Marketer has to know a multiple of foundational skills and master a few of them. Since marketing has become a multifaceted job today, it makes much more logical sense. Broadly the skills can be enumerated as: 

  1. Marketing Foundations 
  2. Branding & Positioning
  3. UI/UX Design  
  4. Data & Analytics   
  5. Consumer Behavior 
  6. Front End Code
  7. Copywriting 
  8. Customer Journey 
  9. Storytelling 
  10. Marketing Technology 

With regards to Digital Marketing skills, he would need a good knowledge of: 

  1. Search Engine Optimization 
  2. Pay Per Click 
  3. E-Mail Marketing 
  4. Social Media Marketing  
  5. Inbound Marketing 
  6. Web Analytics 
  7. Mobile App Marketing 
  8. Blogging 

Digital Marketing Executive’s Job Description 

A Digital Marketing Executive is given multiple KRAs. They may include but are not restricted to:

  1. Assisting in the planning of Digital Marketing Strategies 
  2. The execution of plans of Digital Marketing 
  3. Actively taking part in SEO efforts 
  4. Bringing targeted visitors to the website using paid ads 
  5. Writing blogs and website content, as and when required 
  6. Writing Social Media and paid ad copies 
  7. Monitoring the competition and making recommendations for improvement 
  8. Researching the trends to reinforce Digital Marketing tactics
  9. Collaborate with designers to improve website conversions 

A digital marketer has to lay special focus on some skills that would help him succeed. Copywriting, On-Page SEO, Off-Page SEO, Link Building, Marketing Automation, Analytics and Creativity are some of the most important skills that he needs.     

Interestingly, many aspiring Digital Marketing Executives fail to give enough time to enhance their copywriting and creative skills. But in reality these are the very skills that give life to the personality of a good digital marketer. 

Resume of a Digital Marketing Executive

The resume of a Digital Marketing Executive like any other resume is divided into 5 major sections. Each of the sections has to be given due consideration to make a resume stand out. These sections are: 

  1. Professional Summary 
  2. Work Experience 
  3. Education & Certifications 
  4. Skills 
  5. Personal Details 

Professional Summary

While writing your professional summary, make it a point that you exhibit your achievements as a Digital Marketer. The recruiter is not interested in knowing that what you want or desire. Rather his focus is on shortlisting a candidate on the basis of their achievements and abilities.   Take the example of this summary for a fresher: 

“I am a passionate Digital Marketer with great love for blogging. I have generated targeted traffic of 50,000 visitors to my blog in a matter of 6 months. My Social Media skills have led me to gain 6000 followers for my blog. I would love to replicate this magic for a Start-up or an SME.” 

In the above summary, the candidate clearly wants to work in an SME environment and that’s where his strength lies. This resume will stand apart in a pile of resumes belonging to freshers. Simply because, this guy has demonstrated results.  

Work Experience 

Work experience plays an important role in the hiring of a candidate. In the work experience section you should demonstrate the results in detail. This will tell the hiring manager about your capabilities with finer details. You can put it in this fashion: 

Digital Marketing Intern – Digital Vidya 

July 2019 – Oct 2019 

  • Extensively researched keywords for monthly blogs of the brand. 
  • Optimized already existing blogs and improved the rankings of 75% of them in 3 months.
  • Wrote Social Media Ad copies that resulted in securing 15% more leads. 
  • Outreached 200+ websites and helped the CEO to guest write on 25 websites. 
  • Helped the Digital Marketing Manager with Analysis and reporting of various ongoing campaigns. 

This portrayal of work experience is simple and to the point. This tells the hiring manager of the key activities that the candidate has performed and the results that he has achieved in the past. This will help in letting the manager to estimate where can the executive he is hiring get started. 

Education & Certifications

This is a rather simple section. You should write all the academic qualifications you have along with the certifications that you have received. All of this should be written in a descending manner. If you can put more certification from competitive bodies, it will have a great impact on your resume. 

Skills Section   

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Skills are everything that matter in the real day. You can have all the experience, education or certifications but the ability to execute campaigns all depends on your skills. I had listed a number of skills that you would need to succeed as a digital marketer. List all the ones that you have acquired. 

Be honest here, because if you missell yourself in an interview, it will be very difficult to prove your ability at the job. It is always better to show your willingness to learn than to fake knowing something. 

Personal Details

It is a fact that this one is the most neglected sections of a resume. People fill it in with anything and everything. It will not work. Fill it with precise details that will work to your credit. Especially showcase your willingness to relocate or your ability to speak and write multiple languages. Don’t fill it in with useless details such as your passport number.  

Over to You

To be a Digital Marketing Executive and achieve your dreams in the Online Promotions industry, you have to put in a lot of hard work. It is not going to be easy,but if you plan the journey well, you will do much better than your peers. However, taking a Digital Marketing Course can be your first step towards success.

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The Perks of Being a Digital Marketing Manager

The job of a Digital Marketing Manager is a prized one. He is at the helm of a fast moving department putting his creativity and instincts to test and drawing some awesome revenue to the company. It all looks fancy, thrilling and exciting. 

But it might not be so rosy. Digital Marketing Manager has a tough job to have. In most SMEs, he is the main guy responsible for the company to turn around a fortune or sink deep. So, pressure handling must be his forte. 

But when it comes to money, a Digital Marketing Manager draws big bucks.

The average salary of a Digital Marketing Manager in India ranges between 10,00,000 to 25,00,000 INR.

It is a bit lower in SMEs and somewhat higher in MNCs. Funded Startups pay the highest while bootstrapped startups pay the lowest.

But what makes this job so exciting and rewarding? Let go on and learn more.   

Key Responsibilities of a Digital Marketing Manager   

Since we just spoke about the broadness of a Digital Marketer’s job, we need to understand that there is a priority attached to every part of his job role. Looking at the job responsibilities of a digital marketing manager, there are a few highlights: 

  1. Driving Traffic to Website 
  2. Increasing the Lead Count 
  3. Overseeing the Blogging efforts of the brand 
  4. Improving the brand visibility on Social Media Marketing 
  5. Taking care of the eMail Marketing efforts 
  6. Improving UI/UX of the website 
  7. Analysing the Marketing efforts of the brand 

But here there is something to understand. Different companies have different objectives which means the job description of a digital marketing will be different. 

Overall as stated earlier from Web Development to Graphic Designing, Copywriting to Video Editing, a Digital Marketing Manager has to sit at the top of the pyramid and get things rolling. 

Skills Required to Become a Digital Marketing Manager 

A Digital Marketing manager needs to know the tricks of the trade. He has to be well aware of all the channels of Digital Marketing and be strong with regards to his project management skills. He has to be someone who knows how to prioritize his tasks. Most Online Marketers falter because they are unable to prioritize their tasks.

Summarizing, the key skills to succeed in an Online Marketing Manager’s job are: 

  1. Project Management Skills 
  2. Ability to Prioritise 
  3. Good Communication
  4. Strong Analytical Skills 
  5. High Creativity 
  6. Ability to Adapt 
  7. Pressure Handling
  8. Strategy Making 

All these enlisted skills would more so refer to the soft skills of an online marketer, but with regards to his foundational marketing skills, he needs to know: 

  1. SEO
  2. PPC 
  3. E-Mail Marketing 
  4. Social Media Marketing 
  5. Inbound Marketing 
  6. Analytics 
  7. Copywriting 
  8. Blogging 
  9. Design 
  10. HTML 

The first eight of these skills are an absolute must while the last three are an add on. The image below depicts an importance of skills in the markets today and their progress in the near future. 

At the heart of it, a Digital Marketing Manager is responsible for developing, implementing and managing campaigns. With this comes the need to take control of all these activities and analyse the outcomes. 

He has a lead role to play in enhancing brand awareness within the digital world. Brand Awareness can be enhanced by increasing the traffic to a website or company’s Social Media pages. He is also at the helm of affairs in in driving leads and sales. One of the key metrics for the performance of the digital marketers is lead generation.   

Most of the times, an Online Marketing Manager is the person who works as the official spokesperson of a brand on all their e-mail campaigns, but this would be subject to the product of the brand.  

How to Become a Digital Marketing Manager? 

Becoming a Digital Marketing Manager is a journey that takes time. You have to start with some foundational knowledge of Marketing. Once you get that, you master the tools and tactics that are used in Marketing. It is preferred that you take an internship after that. 

Once all this is done, you need to study some psychology and consumer behavior. That’s where you will know how to play well in the cluttered markets.  

Learning Digital Marketing 

To be an Online Marketing Manager, you have to be thorough with the basics. That means you can’t find success without learning Digital Marketing to a very deep level. As a Manager, you need to know all the skills required in every channel of Internet Marketing.

You obviously cannot be proficient in all, but you definitely need to be clear about it generally. At least the core disciplines of the game. These core skills would include SEO, PPC, E-Mail, Social Media, Lead Generation Process, Analytics, Inbound and so on. Added skills would include design, and web development. 

With so many caps to wear, anyone who wishes to succeed in this domain needs a strong basic training. That means, there is no running away from a Digital Marketing Course to start with. 

Practically Applying Your Knowledge 

A learner of Digital Marketing has to go through a process of applying all his learning. The best way to go about it is to create a blog and work hard on it. You would need to research keywords that determine your niche, then you progress to writing content for your blog. Once you do this, you need to move on to getting your content to rank high on the search engines. 

Following this you would have to build your e-mail list, and after that you need to promote your products or services. At this stage you need to use Social Media, Blogging, E-Mails, paid ads all in tandem and get to your goals. That’s what you will have to do.  

Taking an Internship or an Entry Level Job 

Internships and entry level jobs are very important for the growth of understanding of digital marketing applications. An internship or a job will also expose you to processes followed at brands and agencies, which means that you are more organised as a professional. 

Applying for a Digital Marketing Manager’s Job 

Getting one will be a hustle, but you need to keep up to the challenge. You need to do two things once you take the enlisted steps. One is that of creating a perfect resume and the other is that of getting to qualify the interview. I am dealing with one of the situations here and giving you a link to read for the other. Know what you will be asked in a Digital Marketing Interview.  

Resume of a Digital Marketing Manager

The resume of a Digital Marketing Manager has to demonstrate his ability and effectiveness reach company goals. It is important to showcase that you’re adept at Website/Content Management, and have a strong knowledge about Marketing Automation for eMail Marketing.

If a Digital Marketer has an online presence in terms of blogs, social media networks or other Web 2.0 platforms. Such a depiction would help the hiring managers to fathom your skills more clearly. Here, I will talk about some of the most important parts of your resume.      

Writing Your Profile Summary 

This is the place where you should highlight all your top accomplishments and attributes. You may use strong action verbs and achievements at job. This paragraph is the most vital part of your resume which needs most, so it has to be the best.

Putting Your Employment History 

List the positions which are relevant, but write in a manner of activity and achievements, and do not just mention your KRAs. The better you can articulate your achievements, the better you will be perceived.  This is simply because all Digital Marketing Managers have the same KRAs but what distinguishes one from the other, good from the better is his achievements. 

Crafting Your Skills Summary 

Your skills will determine your strength as a Marketer. You need to mention all your technical skills in this section. A good marketer must have good exposure to working with CMS, analytics tools such as Google Analytics, and keyword research tools as SEMrush, AHREFS, Google Keyword Planner and so on. Apart from that you need to have a good understanding of CRMs such as HubSpot. All of these tools need to be highlighted. 

If you know photoshop, HTML and CSS other similar programs, you will be at a great position and much more complete as a professional. 

Over to You 

There is a growth in T-shaped marketers and that’s a growing trend especially in smaller companies and startups. These jobs pay premium salaries as well, but to be a T-shaped Marketer might not be that easy. It easily would take a year to just get trained on the skills required. 

Getting a Digital Marketing Job might not be that easy, but it is worth the effort. The salaries, the activities, the thrill and the satisfaction that you’ll get from these jobs is immense. It is important that you take a digital marketing course to start this journey, without which it might be difficult to move a lot of ground quickly.

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Top 11 Online Marketing Jobs to Apply for Today

With the growth of the internet, there is no wonder that online marketing jobs are on the rise. These jobs come in various categories, for a beginner, for a mid level professional and for an advanced level expert. 

Reports suggest that the Digital Marketing Industry is estimated to be around $69 billion in the current day. Not to mention that it is going to go up in the near future. Expecting great roles in this online marketing industry is the most obvious thing. 

Online Marketing jobs are in essence quite different from any other form of jos in the market. These jobs have a tradition of being very luxurious in terms of the time hours you would invest in them. Digital Marketing jobs give the highest in terms of proving a great standing in the gig economy. 

For those of you who don’t know the Online Marketing industry, let me talk a bit about the industry first. 

What is Online Marketing?

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Online Marketing is a name given to multiple tools and methodologies that are used to promote products, services, people and ideas. It includes a wide array of activities that are related yet different in nature. 

Online Marketing starts with design of a website, and goes on to tackle the issues of paid advertising and PR as well. So, the canopy of activities under which this internet marketing sphere word is huge. 

Since it is easier to measure online behavior of your customers, more and more businesses are investing in it. There is a clear indication of ROI on every activity related to Online Marketing. Jobs and investments in this form of marketing are growing as a result. 

Let’s talk about the top 11 online marketing jobs that you should apply for if you have the passion to succeed in this fast moving space. 

11 Best Online Marketing Jobs 

Jobs in Online Marketing for freshers are different to those for existing marketing professionals. Whereas a fresher is yet to understand the nuances of a business, an existing professional only needs the technical skills to get started in web marketing. 

1. Digital Marketing Manager

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Digital Marketing Manager is from the most sought jobs in the online marketing sphere. But getting one does not come easy. You need to have around 5 years of experience to fit this job role. Apart from that you would need to have worked in multiple positions in a Digital Marketing team.  

People with exceptional skills or very strong education might be able to crack the job quicker. But this is a hard nut to deal with. From among all online marketing jobs, a digital marketing manager’s position is the most demanding. No wonder that they get premium salaries as well. 

A Digital Marketing Manager can earn between 7,00,000 to 20,00,000 a year. 

2. SEO Specialist

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If you love coding, or have some idea about web development, it is a job that you will love. SEO jobs are of three types; there is an on-page SEO specialist, then there is an off-page SEO specialist and then we have a technical SEO guy. 

On-Page SEO is a person who works with the website and the pages on it, he needs to have good written skills and some simple technical insights. Off-Page SEO would entail a person reaching out to other people, he needs PR & communication skills to succeed. Technical SEO is a big thing. This is where the big bucks are. A technical SEO is involved in maintaining the good health of a site. 

You can choose to apply for either one of these profiles or for a more generic position of a SEO Manager where you will be responsible for all the three given tasks.

3. Paid Ads Specialist

Online Marketing is into advertising as well. But the advertising in online marketing is quite different from the traditional ads. In the online world, the impact of each ad can be monitored. So, if you are good with bidding and analysis and find yourself to be a witty copywriter, paid ads specialist  is the job that you should seek. 

Salaries in this field depend on the kind of abilities you have and your previous experience. You would be able to earn anything between 30,000 to 80,000 in this role.

4. Inbound Marketing Specialist

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An inbound Marketer gets traffic to a website in order to increase leads and sales using organic marketing techniques. He can use SEO, blogging, e-Mail or Social Media Marketing to his credit. So, an inbound specialist has to have a multidimensional outlook to things. 

An inbound marketer has to know all the digital marketing techniques in good details and that’s when he can produce some reasonable results. But when it comes to opportunities, this is a top online marketing job to seek. 

A real inbound specialist can earn something in between 60,000 to 120,000 in Indian markets. 

5. Social Media Marketer

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Social Media is everywhere and these marketers are going to be more in demand as more PR turns online. Whether it is crisis management, PR or brand building, a social media marketer has multiple caps to wear. 

Social Media Marketers can also be directly involved in sales, and thus run ad campaigns on Social Media platforms. This is a thrilling job to say the least. Freelance opportunities in this field are also on an all time high.

General market trends suggest that a Social Media Marketer can earn from 30,000 to 80,000 in a job. 

6. Content Marketing Specialist

Content is King, and Content Marketers are the kingmakers. From writing top class captivating blog posts, to creating fascinating videos and hosting interesting podcasts, content marketers are forward thinking ninjas who know exactly about attention seeking tactics. 

They may be involved in developing brand mentions or brand fame, engaging customers, creating elements of brand recall and so on. It is a research intensive online marketing job that requires excellent written and spoken language skills along with good SEO, Social Media and E-Mail Marketing knowledge. 

Content Marketers earn anything between 30,000 to 1 lakh per month. This is an online marketing job where salary depends on your talent. 

7. Copywriter

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Copywriter is someone who can  write content for different channels. They are geeky people who know how to add pun to words. To be a copywriter you need to be very good with your writing skills. That means you have to be a good reader and an excellent observer.

Copywriters master the art of making people act on their dictates. They are like salesmen who don’t speak to you but make you read their views. A good copywriter is one who can deliver witty phrases one after the other, until you fall in love with his work. 

Copywriters earn an average salary that may range between 40,000 to 150,000 per month in bigger brands. Good ad agencies also pay highly to their copywriters. 

8. E-Mail Marketing Specialist

E-Mail is a great marketing tool which is often ignored. Due to its cheap nature and high ROI, some marketers specialise in using it to the maximum capacity. Marketers who specialise in E-Mail marketing are good with both their writing skills and their technical skills. 

Freshers salary for this role can be as low as 20,000 per month and a specialist can earn as much as 200,000 a month. So, everything depends on your hard work and skills. In the consulting arena, Email Marketers charge the highest.  

9. Web Marketing Analyst

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The biggest advantage of online marketing is that it is measurable. If you miss this simple thing, then you are not doing online marketing in an efficient manner. So, in comes the role of a web marketing analyst. 

An analyst usually sits on google analytics or omniature of adobe and measures the performance of each marketing activity that his team performs. This is a role more needed in big enterprises where there are huge analytics to work with. The salary for this profile ranges between 30,000 and 100,000 in India.  

10. UI/UX Designer

This is a top notch role in an Online Marketing team. A good UI means better perception of the brand and a good UX leads the visitor to admire the brand. The cleaner your website looks and the easier it is to navigate, the better will your online marketing perform. 

Many might not consider this to be from online marketing jobs, but in reality, UI/UX design sits at the core of any digital marketing campaign. Without a good landing page and seamless navigation, all your efforts are fruitless. 

A fresher may get anything between 30,000 to 50,000 as salary in this role and an experienced professional may earn anything between 100,000 to 250,000 per month. 

11. Affiliate Marketer

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Affiliate Marketer works for different brands and helps them get customers. What does he get in return? Commissions. 

The commissions he receives depend on the agreement he has with the brands or may be as are laid out in the policy of the brand he works with. Within the brand, there are people who manage such partners and are always busy in increasing the number of affiliate marketers they have in their kitty. 

Over to You 

These were the top 11 online marketing jobs that will help you be in a fulfilling career. To get started with your journey in digital marketing, it is advisable that you start with taking a deep digital marketing training course.  

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The Scope of Digital Marketing in India

The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?

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Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like comfreelancer.com, upwork, naukri.com etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.

6. Drop-Shipping Business

Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.

Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.

Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:

Job Description Experience in Years Salary Amount Per Year
Digital Marketing/SEO/Social Media Fresher 0 – 1 Year 2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist 1 – 4 Years 4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead 4 – 6 Years 6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager 6 – 8 Years 8,00,000 – 10,00,000
Digital Marketing Manager 8 – 10 Years 10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background 10 – 12 Years 16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background 10 – 12 Years 12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background 10 – 12 Years 35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.

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What to do After MBA: Guide to a Bright Future

MBA is one of the most sought after qualifications if you want to take your career to a notch higher with more than 5 lakh students enrolling for this course every year.

Despite the fact that pursuing a degree in MBA can be an expensive affair, the return on investment is pretty good. However, many students are perplexed about that one question: What to do After MBA?

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A degree in MBA gives you new perspectives about careers you’d never have thought about and the electives give you the necessary insights into each of these new areas.

Doing an MBA just for the sake of it, however, is still not advisable and the student should first get it clear in his/her mind about what to do after MBA.

In this article, we will guide you through the best possible options available after pursuing a degree in MBA. Learning a new skill along with an MBA degree to the sport can work wonders for you in the corporate world.

Following are Some of the Best Courses that one can do after MBA

1. Chartered Financial Analyst (CFA)

If ever a question regarding what to do after MBA in Finance has crossed your mind, then this CFA is the answer.

It has got three levels (Level I, Level II and Level III) and with a certain amount of dedication with about 300 hours of self-study, you can easily clear these levels. This course is a brilliant answer to what to do after MBA in Finance.

2. Digital Marketing

Digital Marketing is the new age career which has taken the entire country by storm.

With the advances in the electronic world and with the behaviour of the customers inclining towards digital platforms, digital marketing is the best possible career option after MBA.

We will be discussing Digital Marketing at length in this article but let’s first have a look at the other career options that can answer your query to What to do After MBA.

3. Financial Risk Manager (FRM)

This exam is for MBA graduates who are interested in a career in risk management. The exam has two levels and the certificate is provided by the Global Association of Risk Professionals.

FRM provides expertise in a niche area and candidates can apply for investment banks, corporations or asset management firms.

This too is a great career prospect if you are thinking in terms of what to do after MBA in Finance.

4. Certified in Production and Inventory Management (CPIM)

What course to do after MBA? CPIM can also become a great prospect after MBA. CPIM is a globally recognized certificate program and is very convenient too as the entire coursework is available online.

5. Project Management Professionals (PMP)

Project Management Institute is a non-profit body which offers various certification courses, one of which is PMP. This is a four-hour exam which consists of 200 multiple choice questions.

This is a great way to excel in your career if you are worried about what course to do after MBA.

Why Digital Marketing?

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It’s not hidden from anyone that the world is going digital. Digital India drives in India is currently covering 600 districts all across the country.

Digital Marketing surely can be your answer to “What to do after MBA”. In the coming future, every business has to include digital marketing as a part of its growth strategy.

This has led to an increased demand for digital marketers in India and all throughout the globe.

The supply of good digital marketers is in short and this is the time for the ambitious youngsters like you to cash in on the opportunity. Before we move ahead, let’s understand what digital marketing is:

In many ways, digital marketing similar to traditional marketing: you’ve got a product and you’re looking to ways to engage with customers to build brand awareness.

Digital marketing has given birth to even more roles and skills than marketing ever before and it’s this dynamic and versatile nature of digital marketing that makes it so fascinating.

It’s an exciting way forward for all those wondering about what to do after MBA. Here are some general areas that a digital marketing professional will likely touch on during their training or career:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • E-commerce
  • Email Marketing
  • Marketing Automation
  • Content Management & Creation
  • Web Development
  • Web Design
  • Copywriting & Editing
  • Analytics
  • Business/Marketing Strategy

It’s a good idea to join a course in digital marketing and get trained for the business.

Digital Marketing After MBA

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Digital Marketing is a non-technical course and can be easily grasped and trained for.

It adds a layer of science and analytics to marketing, which is why an MBA should join a digital marketing course.

There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.

The gap between industry-relevant skills and education is ever increasing as marketing has changed a lot in the last few years but your MBA course curriculum hasn’t much.

An MBA degree has not remained enough to get a job.

Digital Marketing is the future of Marketing and an enticing answer to what to do after MBA.

Digital Marketing gives clear and detailed information on products and services through content marketing and updated marketing strategies. It is focused on Return on Investment.

Digital Marketing, if done efficiently, will give a boost to your orthodox marketing strategies and you will be able to do wonders for your employer.

As discussed earlier, there is a huge demand-supply gap as far as good digital marketers are concerned. With a degree in MBA, you have already got the skill of management up your sleeves.

Doing a good and authentic course in Digital Marketing after MBA can prove to be the real game changer. This will open for you new avenues of exciting and rewarding career prospects which you wouldn’t have planned for yourself.

Hence, if you are worried about what to do after MBA, then digital marketing is the answer.

Various Courses in Digital Marketing

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Getting trained for the job is the pre-requisite.

Digital Marketing is a brilliant solution for what to do after MBA and it is highly recommended that you should enrol in one of the available digital marketing courses as it will help you in learning the basics and to formulate the strategy in the right way.

There are a lot of students who are worried about what course to do after MBA, and then this is an excellent solution.

There are a lot of good and authentic courses in digital marketing available in India which provide the entire knowledge of this business.

One such Online Platform is Digital Vidya. Digital Vidya is one of the few dedicated platforms available online which focus on training people in Digital Marketing.

Digital Vidya provides a wide range of courses whose entire curriculum is detailed on their website.

The courses are designed to cater to the needs of all types of candidates enrolling for the program. From the basic level to the advanced level, they have got you covered entirely.

The reason I am suggesting Digital Vidya is that one needs to learn from the best to become the best.

Join a digital marketing course today and get a chance to change your career path for the better. This will surely answer your question “What to do after MBA”.

Conclusion

So what are you waiting for? There is a huge world of opportunities waiting for you. Don’t just get stuck with the question of what to do after MBA.

Take a step forward and change the game forever. This article has given you a rough idea about the best courses and skills to learn after MBA.

These courses will give you an edge over the other aspirants and will help you in growing in the corporate structure.

If you are from a science background and want to look for a lucrative career after graduation, you can go forward and take a Data Science Course.

However, a major focus was given to the courses in Digital Marketing and why should you do it.

No matter how much one denies it but sooner or later everyone has to adhere to the fact that digital marketing is the future of marketing and business and an answer to what to do after MBA.

 

If you sharpen your skills in digital marketing by taking a Digital Marketing course, you will surely move ahead of your fellow MBA graduates.

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Digital Marketing Jobs for Freshers: Exciting Career Opportunities

The digital revolution which was driven by the rollout of 4G, reducing data costs, increasing smartphone penetration and increasing time spent on mobile phones, has ensured that the scope of digital marketing jobs for freshers will also grow at a faster over the next three years.

According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. With this rate of increase digital marketing has become the new arena for digital marketing jobs for freshers to grow and explore all the exciting digital marketing career opportunities presented to them.

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Introduction to Digital Marketing

Digital marketing is not very different from traditional marketing: you’ve got a product that you need to sell, and look for ways to engage with customers to build brand awareness and eventually ‘close’ a sale. It is the marketing of products or services using digital technologies mainly on the internet which attention paid to mobile phones, display advertising and any other important medium.

The increasing penetration of digital media among the Indian audience is helping create huge opportunities for marketers to reach out to untapped audiences in new and innovative ways. The Digital advertising growth that has been witnessed in the past 2 years is

* 2017: Rs 8,202 crore

* 2018F: Rs 10,851 crore

* 2019F: Rs 14,354 crore

* 2020F: Rs 18,986 crore

With this data, we can be sure that digital marketing job opportunities have tremendously improved and increased the scope of digital marketing jobs for freshers.

Digital Marketing Job Opportunities

There are various opportunities for digital marketing fresher jobs in the market. Depending on your preference one can opt for full time or – digital marketing freelance jobs for freshers are also available. We shall be discussing both here.

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Types of Digital Marketing Fresher Jobs: Full time

1. Social Media Manager

Social Media Manager is one of the most popular digital marketing jobs for freshers. A Social Media Manager is responsible for managing all the social media platforms of any agency. Thus a sound and deep knowledge of the working of each social media platform is necessary. It can be a dream job for freshers who live and die over social media apps or technology.

The social media manager job aims for one to manage the content being posted, the time it is being posted and spreading the content through social media channels and run ads and campaigns to promote the same. While posting on social media platforms can be easily done running the paid ad campaigns requires your analytical skills and expertise as you have to make sure that you are targeting the correct audience and your content is catchy enough for one to click on your ads. This expertise and knowledge are only developed through experience and work.

The Job Responsibilities of a social media manager are:

  • Building and executing social media strategies through competitive and audience research that builds meaningful connections and encourages community members to take action
  • Setting up and optimizing the company pages on each social media platform
  • Set up and optimize company pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then promoting the company page.
  • within each platform to increase the visibility of company’s social content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skill set required:

  •         Marketing Basics
  •         In-Depth Understanding of Social Networks
  •         Copywriting Skills
  •         Basic Graphic Design Skills
  •         Analytics Skills

2. Search Engine Specialist

In the digital marketing freshers, job Search engine marketing is one of the most important aspects. . Search engine marketing is a broad term which defines marketing via the search engines. As Google is the biggest search engine, therefore, the search engine marketing almost always only refers to marketing via Google AdWords. The target of a search engine marketer is to bring a number of leads and clicks based on the target by the given marketing budget. The work is mainly concentrated on analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Depending on your qualification and the courses you have opted for various job opportunities for freshers are available like  SEO Trainee, SEO Analyst, SEO Strategist, SEO Trainer, SEO Consultant Etc. This is one of the highly paid digital marketing jobs for freshers.

Job Responsibilities of Search Engine Specialist:

  • Optimizing the copy and landing pages of the websites for search engine optimization
  • Performing ongoing keyword research along with the expansion of the keyword opportunities in order to make the post more visible.
  • For organic SEO success Research and implement the  content by analyzing competitor advertising links
  • In order to achieve maximum ROI in paid search campaigns, the SE expert executes tests, collects and analyzes data and results. Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Link builds a strategy to be incorporated in order to ensure the best SEO practices are being used.
  • SEO content formation by working with editorial and marketing teams
  • TO improve the SEO position of the target keywords recommend any necessary changes to website architecture, content, linking.

Job Skills:

  •         Understanding of Search Engine Optimization
  •         Searching for a relevant keyword
  •         Good analytical skills

3. Content Specialist

Content marketing [art of digital marketing is looked after by the content strategist. This will include managing blogs, copywriting, writing captions, ebook publication, guest blogging and many more. This can be one of the best digital marketing jobs for freshers who have a flair in writing.

Job responsibilities of a content specialist are:

  • Writing content on the web for blogs, articles, advertising, brochures etc.
  • Creating social media content with the help of the graphics team.
  • Writing blogs based on research on 3rd party sites
  • Report on institutional events and stories, for use website and other media.
  • Update the information on the website related to programs, events, prospective audience.
  • Identify, develop and manage creative content.

Skills required:

  •         Good writing and communication skills
  •         Understanding of the industry
  •         Incorporating keywords in the article
  •         Write good catchy lines for ads

4. Digital Marketing Manager

For the digital marketing jobs for freshers in various agencies, the digital marketing manager is the heart of the industry that is responsible for managing everything related to digital marketing like content, SEO, ads, campaigns etc. All the other manager report to the digital marketing manager. Thus this digital marketing job opportunity is very helpful to the freshers.

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Job Responsibilities of a Digital Marketing Manager are:

  • Planning the work of the agency including Web, SEO/SEM, email, social media and display advertising campaigns against the target set.
  • Maintain and analyze the social media presence and digital marketing campaigns.
  • Design, maintain and strategies social media presence
  • Design, build and maintain our social media presence keeping in mind the latest trends of the market.
  • Analyze and evaluate the emerging technologies and provide a plan of action for their implementation.

Skills required:

  •         Good managerial skills
  •         Team Player and team Leader
  •         Sound knowledge of the industry
  •         Fast learning instincts
  •         Good implementation techniques.

5. Inbound Marketing Executive

This job calls for the role of a magnet. The Inbound Marketing Executive ensures in drawing the relevant audience to the content or website through the help of SEO experts, Graphic designers and email marketer. It calls for strategizing the ad campaigns and analyzing the results for future improvement and optimizing advertisement optimization.

An Inbound marketer is supposed to create a strategy for attracting customers. The inbound manager makes a plan of action which has to be put into life by the content manager and graphic designer.

Job Responsibilities of inbound marketer are:

  • Work as a team to develop strategies through  Search campaign generation/implementation
  • Content strategy and execution through Keyword research, development & analysis
  • Is the  trusted marketing advisor to each of your customers
  • to increase ROI and drive incremental volume Actively test and analyze data, content and landing pages
  • Maintain a revenue base by managing account retention and renewal

6. Email Marketing Executive

In this digital age email is the best way of engaging with your audience and promote your brand or service with maximum visibility. Emails play a big role in describing and building a business brand identity. It is one of the best digital marketing jobs for freshers.

Job responsibilities of an email marketing executive are:

  • Promoted products and services through  email marketing campaigns
  • Ensure that the emails are sent in proper template and in a  way that is conveyed clearly and easily by Proofreading emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • To make the messages more engaging include specific graphics, incentives, and detailed descriptions.
  • Ensuring and sending mobile-friendly messages.
  • Ensure messages are mobile-friendly and strategies creation of a database of the interest and customers

Skills required:

  •         Data Administration and Analytics
  •         Copywriting skills
  •         Marketing skills
  •         Research skills
  •         Technical Skills (HTML, CSS)
  •         Quality Management
  •         Project Management
  •         Problem-solving skills

  7. Campaign Executive/Specialist

One of the most important digital marketing jobs for freshers. As the name suggests this position is to the manager and ensure delivery of campaigns in order to engage the customers to shop the product.

Job responsibilities of a campaign Executive are:

  • Maintain a cordial relationship with the customers and provide them with the optimal services.
  • Design and manager campaigns keeping in mind the need of the client and the psyche of the customers.
  • Supervise and ensure the effective implementation of marketing campaigns and make any changes or modifications in the campaign as and when required.
  • Analyze the running campaigns and ensure the objectives are achieved.
  • Maintain all data and update management systems about the various campaigns.
  • Assist campaign manager to deliver marketing data and provide support to all campaign planning and marketing campaigns.
  • Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.

Skills required:

  •         Project management
  •         Good understanding of the ads and campaigns
  •         Good understanding of the social media platforms to design the campaigns
  •         Research skills
  •         Management skills
  • Decision-making ability

8. Web Analyst Expert

In a digital marketing agency, various data is collected from the clients, ad campaigns, social media and other sources. Analyzing this data to strategize a good plan for the future of the agency is the digital marketing job opportunity that is available for a web analyst. Different analyst jobs available are Google Analytics Manager, Google Analytics Implementer, Google Analytics Reporter, Google Analytics Analyst, Data Analyst, Business Analytic and Predictive Analytics. One of the highest in demand digital marketing jobs for freshers.

Job Responsibilities of a web analyst are:

  • Plan, develop and manage web and mobile campaign and channel their tracking.
  • Communicate with the marketing department about the analysis from campaigns. And form a report of the same.
  • Monitor performance trends with channel managers.
  • Enlist the  most important KPIs to track
  • Plan KPIs based on the customer experience
  • Collaborate with sales and marketing teams
  • Work with the technical team to establish best practices for testing software.

Skills required:

  • Research and knowledge of web analytics
  • Strong quantitative analytical skills
  • Management skills
  • Good understanding of the Google analytics
  • critical thinker and problem-solving skills
  • Ability to collaborate with both technical and non-technical teams

Digital Marketing Freelance Jobs for Freshers

The Digital Marketing jobs for freshers has also developed the culture of freelance on a massive level. A freelancer is a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more.

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Types of digital marketing freelance jobs for freshers

1. Blogger

An online writer who can maintain an online journal called blog is known as bloggers. These blogs can be shared among people who post their entries about various topics. Some blogs are written only with the passion for writing whereas some are written for earning money.

Job Responsibilities of a blogger:

  • Writing fiction or nonfiction articles or blogs.
  • Conducting research about the topic to be written in order to obtain factual information and authentic detail
  • Choose a subject matter that is in trend and also is of interest to the readers.
  • Work with various editors and clients to get the blog published.
  • Managing your blog by taking care of your customers through managing the blogging community and answering to the comments.
  • SEO implementation for both the blogs being posted and the website.
  • Handle all the social media activities as it can bring a lot of traffic.
  • Maintain the blog design and structure by the use of various plugins.
  • To understand how the blog is doing by the use of analytical tools.
  • Manage all the guest posting requests on own blog or someone else’s blog.

Skills required:

  •         Passion for writing
  •         Good analytical tools
  •         Updated of the latest trend
  •         Understanding of the blog and plugins

2. Copywriter

For any agency, all the content written on their emails, ads, brochures, the catalogue is the work of a copywriter. It is a good job that can be done on a freelance basis.

Job Responsibilities of a copywriter:

  •         Writing clear, concise and grammatically correct copy
  •         Driving the creation of original concepts that result in effective and compelling communication
  •         Understanding different language styles that appeal to various target markets
  •         Developing and maintaining a clear and consistent brand voice
  •         Experience with web markup language and search engine optimization
  •         Familiarity with commonly used style guides
  •         Excellent interpersonal and communication skills
  •         Self-motivated and organized

3. Graphics Designer

A graphic designer is responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites.

Job responsibilities of a Graphics Designer:

  • Understanding the with clients requirements and budget
  • Managing the client proposals from typesetting through to design, print and production
  • Briefing the clients about the design style, format, print production and timescales
  • Determining all the requirements for the designing including size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of the graphic agreed upon and getting confirmation on the same.
  • Reviewing and suggest any improvements in the final layouts if required.

Skills required:

  • Creative skills
  • Designing
  • Use of various tools like Photoshop and Canva
  • Good managerial skills
  • Team Player

With digital marketing job opportunities for freshers increasing at such a  rate it is the new trendsetter and will see a huge hike in its development in the coming times. As digitization is continuing at such a rapid pace, employers on a global scale are on the lookout for skilled employees who can fill the skills gaps in their organizations and drive their business objectives such as leads, revenue, and brand awareness.

With knowledge of digital marketing fresher jobs, one can actually future proof their career and enjoy a great career with a competitive salary.

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The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pacing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed to provide easy service to residents the scope of digital marketing in India can actually be easily understood. Taking this into consideration, a lot of Digital Marketing Courses are available to provide the right digital marketing education.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.

Conclusion

The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing.

With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently

The emerging popularity of Digital Marketing has given a new way to Data Science to flourish and expand. As a result of this Data Science has also become one of the promising career options today. Thus, to build a career in the Data Science domain, taking the right Data Science Course is important.

For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

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