Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days a year and 7 years of his life staring at the mobile screen. In 2015, Google changed its algorithm to favor mobile phones. This has paved way for mobile search advertising.
Mobile searches have become mainstream. This is evident from the fact that 80% of the nearby searches happen on mobile devices. People are actively looking for information and this is the reason searches on mobile have become mainstream. Google reports that mobile searches are more than the number of searches done via desktop. This means mobile search ads have the ability to make a company or break it. There is a great importance of mobile search ads for digital marketers. Marketers have a lot of opportunities with respect to mobile search advertising and this trend is blooming in 2016. For sure!
This interesting topic was taken up Ruchi who has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led the search for GroupM India. Ruchi beautifully explained in the webinar ‘Mobile Search Advertising In 2016‘ how things unfold and how should marketers approach it.
The recent developments in the field of mobile search ads
Mobile marketing is simply marketing via mobile phones. Mobile marketing connects the audience quickly, just by sending a text message on their respective phones. If we compare the marketing techniques, email marketing gets an approx open rate of 22% rather mobile marketing acquires 98% of open rate. The major reasons for such huge difference is, mobile phones are handy and everyone walks around carrying them either in their pockets or hands. Also, it gives a personalized touch as you can connect with the customers anytime and anywhere conveniently by contacting them through their personal numbers.
Effective Mobile Marketing Strategies
There are various mobile marketing strategies that can be used by marketers these days. Mobile marketing elevates the growth of your business with closer consumer engagement, which is not possible in other techniques of marketing. Following are the effective mobile marketing strategies:
1. Marketing through SMS chains
SMS is one of the most easy and effective ways for reaching out to the customers. SMS messages are recommended as they are more likely to be open in minutes of being received by the lead. As, SMS strategy works rapidly, it is an apt select for promotion of coupons, time-limited contests and reminder for appointments.
You can create personalized text messages and connect to your leads on a personal level. You can attract your customers by merging featured images in the body of the context. Also, you can embed short code keywords in your message. This allows people to take action with just few keystrokes. Short codes are highly beneficial for contests, promotions, charity events and much more.
There is one more feature called automated responses, which enables you to follow up your leads using marketing automation. This advanced feature helps you to revert your customers immediately even when all of your representatives are not available or busy.
2. Push Notifications
Introduced firstly by Apple in 2007, push notification technique was later popularized with android system. This technique helps the owners of the application to communicate directly with their leads and customers in the most simplest and effective way.
3. App-based Marketing
With increase in the number of smartphone users, the mobile marketers are taking the advantage of mobile apps as an effective marketing resource. It becomes easy for marketers to increase the visibility of their app in store, which automatically increases the number of downloads.
4. In-game Mobile Marketing
In-game marketing is trending these days. Famous brands are delivering promotional messages on mobile gaming platform or by sponsoring the entire games, which is broadly helping the marketers to drive more consumers or leads ever day to their website. In-game mobile marketing is also known as Ad-funded mobile game.
5. QR Codes
QR Codes is a barcode, which is machine-readable optical label that contains all the information about the product or services that are provided by a company. It is another effective way of mobile marketing. It allows a customer to visit a web page address directly, by just scanning the 2D image with the camera of their phone. It saves the time of the customer or lead to manually enter a URL to get the access for any website they are willing to access.
6. Mobile Web Marketing
The Mobile Marketing Association facilitates the user with a set of guidelines and standards that contains a specifically recommended format of ads, presentation, and metrics that are essential to be used in mobile marketing. It becomes ore beneficial for a brand to create a specific mobile website rather than the standard one. For example; Dominos has created its mobile website, which has increased its business as compared to the other brands that are still dependent on their standard website for sales.
MMS mobile marketing contains a timed slideshow that comprises of a well-designed collaboration of relevant images, text, audio and video. This kind of content is delivered via Multimedia Message Service to all the leads and customers. In today’s era, almost all the cellphones are capable of sending as well as receiving a Multimedia Message Service message.
For example; Motorola’s campaign that held at House of Blues, where Motorola allowed all its consumers to send their mobile images to the LED board and also let them blog their images online.
Enlisted above are the Top 7 Effective Mobile Marketing Strategies, that are beneficial from mobile marketing perspective. Taking over desktop with its massive success, mobile marketing is one of the major reasons for the success of many renowned brands. It is mandatory to be well-versed with all Mobile Marketing Strategies to gain more traffic and leads for your website. If you wish to learn more then opt in for a Mobile Marketing Course.
Mobile Internet is becoming one of the biggest milestones, which plays a major role in overtaking the market place of desktop internet users. Mobile being used excessively by people of all age groups, has become an easy marketing platform for all the trending brands. Mobile phones offer impeccable convenience to all its users, as it can be used on-the-go for 24 hours without any stoppage.
With a great addition of 52 million internet users in the first half of this year, India has summed up with a great total of 352 million till June 30, 2015; as per the report by industry body of Internet and Mobile Association Of India.
Moreover, 213 million users in India are accessing the internet through mobile devices. This calculates as the ratio of more than 60% of the total number of internet users India are mobile internet users.
The Internet and Mobile Association of India (IAMAI) states
“Internet (in India) has reached an inflection point. The consolidated numbers affirm the fact that internet in India has now become inclusive, which augurs well for the industry and society at large”.
As per the rise seen in the statistics of number of mobile internet users in India, the double the number of mobile internet users is expected by the end of 2017. The number of mobile internet users has increased by 26% from 278 million in October 2014 to 352 million till June 30, 2015. The average growth rate is about 40% from 159 million users in October previous year.
In the following embedded video, you can get an approximate growth percentage of Mobile Users in India by the end of 2020.
According to the earlier statistics; it was expected that India will grow to 314 million by the end of 2017. Not, as we can see that India has crossed this bar in 2015 itself we can expect for an elevated hike in the number of mobile internet users in India in the forthcoming years.
IAMAI states; “The internet in India took more than a decade to move from 10 million to 100 million and three years from 100 to 200 million. However, it took only a year to move from 200 to 300 million users. Clearly, internet is mainstream in India today”.
With elevation in the encroachment of technology and simultaneous growth in the number of mobile connections, India is surely to become one of the biggest Internet markets globally. There is an impressive growth of 60% mobile internet users in India, which guarantees to make our country as one of the leading Internet markets in the world.
With mobile marketing creating a buzz in the marketing & advertising fraternity, it is imperative to tap the targeted set of audience with the device that they are most connected to 24*7, which is none other than a mobile phone. So, marketers are making every effort to create the perfect mobile app or mobile-friendly website that enhance user’s experience.
For the same, there are certain tools that must be taken into consideration and leveraged upon for best results. Enlisted below are top 20 mobile marketing tools for best campaign results:
Mobile Advertising Tools
Flurry is a mobile advertising platform that enables companies to build, measure and monetize mobile applications in new app company.
AdMob is Google’s mobile ad network. It allows the user to advertise the mobile app from within other apps.
Doubleclick caters to different needs of different users viz. advertisers, publishers and networks. For advertisers or agencies, it is an ad management solution that allows to manage the complete scope of digital advertising programmes.
mMedia is a comprehensive tool that offers self-service mobile advertising and application monetization facility.
Mobile Analytics Tools
Localytics is a paid mobile app analytics tool that caters to apps on iOS, Android, Windows Phone, Blackberry and HTML5 mobile platforms.
WebTrends Mobile Analytics
WebTrends mobile analytics tool provides in-depth information about the customer activity in mobile optimized websites and mobile apps for better customer engagement.
Countly is an open source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps.
Amplitude is a mobile analytics tool for decision makers that act as a real-time mobile analytics platform.
Mix Panel provides both web as well as mobile app analytics solution. It is a great tool to apply in case of a newly launched app.
Upsight provides you the information pertaining to core acquisition, engagement and revenue metrics.
This tool offers better accessibility through a fully integrated online dashboard that gives reports on multiple sessions or single experience, at a time.
Mobile App Tracking
Mobile App Tracking as the name suggests is a tool integrated with plenty of mobile ad networks and publishers.
Adjust has a real-time analysis system that provides most valuable traffic to the website.
Responsive Design Tools
DesignModo’s Responsive Test
DesignModo is one stop shop comprising of the best WordPress themes and frameworks. This responsive design tool publishes web design articles and tutorials.
BrowserStack allows the user to remotely access an entire host of devices thus enabling to do proper quality analysis. This tool is publicized by Microsoft as an effective tool for testing old versions of Internet Explorer.
Mobitest is one such responsive design tool that makes it easy to see how the designs are performing.
Mobile App Tools
Appcelerator Titanium development platform allows easy access to users over 300 APIs and location information.
RhoMobile allows multi-platform mobile app development. By leveraging upon this tool, developers can create native apps on Android, Windows Mobile, Symbian, iPhone and RIM Operating Systems (OS).
MoSync is a Free Open Source Software (FOSS) multi-platform mobile app development tool.
Have you tried any of the aforesaid tools? Do you know any other tools apart from the aforesaid tools, that you can use to leverage mobile marketing? Do share your in the comment section below.
Mobile apps are becoming the new gateway for marketing activities and more & more people are getting lured to this form of interface to any product or service. Getting into the in-depth details, mobile apps require a lot of details to work on such as selecting the appropriate app category, choosing advertising channels for promoting the app, what logos to use, app store optimization with proper Keyword Research and much more.
To resolve the queries, Rajat Garg, Founder, Shimply.com shared his insightful informative knowledge on the concept of mobile apps and how to trace it journey by making it user-friendly.
From being the luxurious asset, mobile phones have now become the need of the hour. From anyone to everyone, mobiles are accessible to everyone. This is the prime reason why the importance of mobiles is increasing at a fast pace.
There are certain trends analyzed based on the usage of mobile phones by the users in India. After the number of accessing social media apps on mobile phones, the second most sought-after use is to access e-commerce portals. In the year 2014, e-commerce finally came into its own in the country; 2015 thus promises to be the year of the mobile shopping app. Indian shoppers are majorly relying on mobile apps to make their online purchases. This is feasible due to the all-time easy access of smartphones that have seen an explosive growth in penetration.
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.
Interestingly, it is during the sale offers that the purchases happen more via these mobile apps. Especially, with the festive season round the corner and public holidays too falling, aggressive app launches and promotions have readily reinforced the growing trend. Ironically, it was presumed during the early days of online commerce that women will more likely be adapting to mobile shopping. While, actually quite recently a few months ago, it came across that it was men who were driving the adoption and growth in mobile shopping.
The data from real-time smartphone usage tracking provides insights on consumption patterns of smartphone users and reveals some unexpected facts about the reach of mobile shopping in India.This could be attributed to two key factors: the male appetite for technology and the fact that men are often the ones who make the payment.
This brings light to a major factor that mobile applications are turning out to be a great source of monetization. Going by the trends, there lies a huge scope in generating income through mobile apps.
Do you too wish to learn how to effectively monetize mobile applications through ads and in-app purchases?
The mobile world and industry is increasing manifold in India. This platform has been leveraged upon marketers and brand owners to stay connected with the customers, both current and potential to know what exactly are they in search off? The trend has paved way for the mobile mindshift that is happening presently, allowing brand owners to know opportunities and options to own their consumer’s mobile moments.
The webinar was led by Sanjay Mehta, Business Owner & Jt CEO, Social Wavelength.
Sanjay has been an early Internet entrepreneur, and with 15+ years of experience, at a hands-on level, he would also be one of the most experienced in this space in India.
He co-founded his first startup, Homeindia.com, back in 1998 and ran it for 9 years, before divesting and exiting in 2007. Then, he took up a professional career, as COO of Compare Infobase Ltd., an 800-person Internet business at that time. After around 1-1/2 years at this company, he moved on to start his new venture.
He has now launched Social Wavelength, a social media management brand of Social PR Outsourcing Pvt. Ltd.
Founded in the year 2007 by Rishi Malhotra (CEO), Vinodh Bhat (President) and Paramdeep Singh (Executive Chairman) is a digital distributor of Bollywood, English and Indian music in more than 200 countries serving worldwide with its headquarter in New York, United States.
The slogan of this mobile music streaming app is “No Work, All Play”. With already providing audio streaming services, Saavn app is all geared up to provide video streaming services to its users. The service is available in a number of Indian languages ( apart from the obvious one – English) like Hindi, Tamil, Telugu, Marathi, Punjabi, Gujarati etc.
Being one of the earliest music streaming apps in India – Saavn (which is also called India’s Spotify) has managed to raise $100 million funding.
With the increasing popularity quotient of music streaming around the globe, Saavn has recently completed a Series C funding round for $100mn (£64.8m).
The funding was led by Tiger Global, in addition to previous investors Bertelsmann India Investments, Liberty Media and Steadview Capital, along with plenty of unnamed hedge funds from Hong Kong.
Even though Saavn’s app is amongst one of the small number of locally-focused music streaming services that are battling for market share as smartphone adoption rockets across India and more people than before can access to the internet. Some of the competing names in this domain are Gaana, owned by Times Internet, Rdio- an app launched in India earlier this year and Hungama that declared the celebrations of its own $100mn funding round in March.
With an active user base of 14mn monthly users, the number began from 11mn at the beginning of the year and is expected to grow at a rate of 1mn MAUs per month. This number will surpass 20mn MAUs by the end of the year.
“In 2013, we launched the first mobile subscription product, Saavn Pro, so we could enjoy our music while flying at 30,000 feet, reduce data streaming charges while commuting, and deliver the highest-fidelity audio available to users. While our products have many features, innovation is perhaps the best one.”
“Since Saavn was started in 2007, we have been in the business of innovating. It’s at the core of everything we do,” said CEO and co-founder Rishi Malhotra. “We innovated to deliver the first music streaming platform dedicated to India in 2009. We launched the first Android app for Indian music in 2011, and the first iOS app in 2012.