21 Most Popular Google Adwords Interview Questions & Answers

Are you feeling a bit nervous about facing your next Google Adwords Interview? You don’t need to, as you have the resource that you have ever wanted in front of you. Get your anxiety off your head, as I will provide you full details about most frequently asked Google AdWordsInterview questions and answers.

Without any further delay, let me provide you all the essential details about Adwords Interview Questions and Answers that you should be ready to face in your next interview. 

If you understand the answers to questions in the list, you will be at the perfect place to answer. Let’s then get to the meat of it 

Top 21 Google Interview Questions You Should Know Inside Out  

Q.1 Explain whatever you know about Google Adwords?

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Ans – In simplest of words, Adwords is an advertising platform that Google has created to accommodate the marketing of goods or services on search engines. It also works on the affiliate sites of google. It is a system where the keywords go through a bidding process and the highest bidder for the most appropriate search term has his ads ranking higher.

We can say that it is the technique of pay per click advertising in which the advertiser has to pay for every click on his advertisement. This service is used by advertisers for online promotion of the content, brand, website, etc through certain defined keywords to achieve traffic or leads.

Q.2  Explain what do you mean by AdWords keywords?

Ans – Adwords Keywords are the ideas or topics that are used for describing your product or service. They should match your ads which are auctioned by Google, and advertisers bid on them. The advertisement will then help a webpage to appear on a Search Engine Page Result (SEPR) based on the auctioned keyword when people are searching for a related or exact product or service. 

Q.3 Explain what do you mean by keyword density?

Ans – Keyword density can be defined as the number of times a certain focus keyword is used in the text. This helps in placing the most relevant keywords throughout your content. It is very important as it helps search engines work out what your content is about.

Q.4  Explain how many types of keywords are there?

Ans -There are 3 types of keywords – long-tail, short-tail, and medium tail. Some other types of keywords are intent-targeting, customer defining, product defining, geo-targeting, short-term, long-term, and LSI. 

Q.5 Explain how Google Adwords works?

Ans – Adwords works on “pay for every click” which means you only pay the amount you have bid if someone taps on your ad as a result of a web search. The work of Adwords is extremely effective for many kinds of businesses as it works directly under the bidding system and if the bidding price is higher your ad will rank on top of the Google page.

Q.6 Explain Why To Use Google Adwords?

Ans – Google Adwords helps businesses to tap into potential customers. When the users searches using relevant keywords, the advertisement gets displayed. The traffic that comes through surfing often visits the website for information; whereas the traffic is generated through pay per click knows what they are clicking on and what they want to buy. 

Thus few visitors through Adwords might be more valuable than a million visitors. This helps businesses by getting relevant leads and traffic at a much faster pace. It is also a great budget saving technique.

Q.7 Explain what is meant by Ad ranks?

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Ans – Ad rank is very important as it determines your Ad position on Google page and it also denotes how many clicks you are getting. It is determined by your bid for that keyword and quality score and the expected results. It takes many factors into account such as device, location, likes, search times and the time.

Q.8  What is the best way to describe CTR and how do you calculate CTR (Click Through Rate)?

Ans – CTR or click-through rate is a metric that measures the total number of clicks advertisers receive on the ads and how your ads are performing. It is calculated by dividing the total clicks on your ad by the total impressions received by your ads and then multiplying the result by 100. In essence, CTR = (total clicks/total impressions)*100.

Q.9 Explain what is Google Quality Score?

Ans – Google’s Quality Score determines how relevant the keyword is. It also determines how beneficial and relevant your ad is to the user, based primarily on certain factors such as CTR, quality of your landing page and keyword relevance.  

Higher quality score keywords will save your money and will result in higher Ad ranking thus getting more conversions.

Q.10  What is an ad group in Google AdWords?

Ans – It is an umbrella term for all the keywords, advertisements, and landing pages. An ad group contains one or more ads that target a similar shared set of keywords. An advertiser can put relevant keywords in one ad group. 

Google rewards advertisers who prepare tightly structured ad groups in their Adwords campaigns. It is very important that one should use ad groups to organize the ads by a common theme. You can bid on your ad group’s keywords to trigger ads or you can also set prices for individual keywords within the ad groups. It is also named as cost-per-click bid.

Q.11 Explain what is Conversion Optimizer in AdWords?

Ans – Conversion optimizer in AdWords is a specific tool that helps you to drive more conversions that are possible at a lower cost. It automatically adjusts bid and uses your AdWords conversion tracking data to manage the bidding process at keyword level so that your ads drive as most conversions are generated within a defined cost per conversion (also called cost per action, CPA). 

It also helps in getting the best return on investment by segregating the unprofitable clicks from the profitable clicks for your campaigns.

Q.12 How does Google Adwords bidding work?

Ans – Google Adwords bidding process helps in determining the actual position of your ad and it also determines your ad rank, maximum bid time’s quality score. The highest ad rank gets the no. 1 ad position on the SERP. The actual CPC will be determined by the ad rank of the next highest ad below you divided by the Quality Score of your ad.

The only rule is when you are the only bidder or the lowest bid in the Google Ads auction; then you pay your maximum bid per click! Google AdWords bidding heavily penalizes advertisers who bid with low-quality scores. And those with High-Quality Scores get higher ad ranks and lower CPC.

Q.13 Can you elaborate on how does a Google auction works?

Ans – Once the user searches for a  query in the search box, Google search engine processes the request and runs an auction and once it processes the data, advertiser decides the maximum budget that he would allocate for an ad. Then Google takes into account the quality of the ad, the bidding amount and the expected clicks. Depending on these factors Google would determine where to put the ad.

Q.14 What are Google Adword Ad Extensions?

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Ans – The Google Ad extensions are actually the extra space provided to advertisers for giving extra information about the business. These are mentioned as following:

  1. Location extensions
  2. Call extensions
  3. Business rating extensions
  4. Mobile app extensions
  5. Offer ads extensions
  6. Review extensions
  7. Site links extensions
  8. Social annotations extensions
  9. Communication Ad extensions
  10. Image and drop-down navigation and extension

These Ad extensions are free to your ads and also improve the website’s visibility.

Q.15 Mention the option that cannot be changed once the Google account is created?

Ans – After creating an account the user may change the time zone once. But he cannot modify or change the currency that he has chosen.

Q.16  What is the use of frequency capping?

Ans – This technique determines how many times a particular user sees a specific ad. It helps to not distract the user in any way.

Q.17 What is the average cost per click on Google Adwords?

Ans – The average cost per click in AdWords varies by keyword and industry, but is roughly $2.69 on the search network and $0.63 on the display network.

Q.18 Explain how can you enhance landing page quality?

Ans – The quality of the landing page can be improved by making the page relevant enough and not too difficult to navigate or understand. Make mobile and computer navigation easy. It should have a clear call of the action message. And also there should be trustworthiness and transparency on your page.

Q.19 Explain what is Google API?

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Ans – Application Program Interface, it helps developers compile an application that interacts directly with Google Adwords Server. It is designed for the most effective utilization of the ads, especially for those with large or complex Google Ads accounts and campaigns. It gives more power to the advertisers as they can modify ads according to their needs and also can use Adwords extensively.

Q.20 How many characters are allowed in Adword ads?

Ans – Google lets us write two 30 character headlines and an 80 character description. 

Q.21 What is difference between CPM, CPC, and CPV?

Ans – CPM is the cost per thousand impressions. This amount has no relation with ad clicks of an advertisement based on how many impressions it picks up, whereas CPC is the cost per click for an advertisement based on how many clicks it receives on the landing page. 

On the other hand, we can say that CPV stands for cost per visitor when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-under, and interstitial ads). Cost per view on YouTube is more aligned with video marketing, where you pay Google for viewing your ad. In CPV bidding, an advertiser pays you for driving each unique visitor to their site.

Conclusion

These were the 21 Most Frequently Asked Google AdWords Interview Questions and Answers for freshers, experienced or strategists. To each question you can add your practical insights to make the interview more insightful. 

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List Of Top 20 Search Engine Marketing (SEM) Tools

Wish to develop an understanding on how searches on Google happen? Want to know how to target the audience to search for your product or service on Google and other search engines? The list of top 20 Search Engine Marketing (SEM) tools will help you to enrich your paid ad campaigns strategy and fetch the best results:

Competitive Keyword Research Tools

KeywordSpy1

KeywordSpy is a tool that helps in keyword tracking and enables to perform advanced keyword research & get in-depth analysis of the competitors.

PPC Web Spy2

A competitive keyword research tool, PPC Web Spy is a priceless tool that enables you to see & virtually steal the keywords that other advertisers of the same are using.

SEMrush3

SEMrush is amongst one of the great competitive research tools that help in determining the list of pages & sites that are ranking for your keywords.

SpyFu4

SpyFu is that competitive keyword research tool that helps not only in building the Adword campaigns, but also in constructing SEO strategies in which keyword plays a crucial role.

iSpionage5

One of the latest entries in the field of spy tool market, iSpionage lays more focus on PPC as compared to organic SEO.

Soovle6

Soovle is free keyword research tool, which unites suggestion services from all major platforms like Google, YouTube, Bing etc.

Ad Word Tools

Ad Text Generator7

As the name suggests, Ad Text Generator is an adword tool that helps to generate immediate suggestions for Google AdWords and benefits the adwords account.

Adword Bid Tool8

Adword Bid Tool helps in analyzing the clicks, costs, impression, and conversions, which further reduces the effort of tracking PPC campaign.

Negative Keyword9

This tool works like a keyword audit for you and identifies the negative keyword for your ad. It helps helps in reaching prospective customers, cost reduction and increasing ROI (return on investment).

Budget Estimation Tools

Google Traffic Estimator10

Google Traffic Estimator analyzes and estimates the overall number of clicks on Google Adword ads and bid prices of top ad positions.

CPC ROI Calculator11

CPC ROI Calculator is an effective tool to determine return on investment (ROI) for pay-per-click (PPC) campaign.

Traditional Keyword Research Tools

 Wordtracker12

Wordtracker gives a boost to the search engine rankings by attracting the targeted audience and fetch profits in terms of organic traffic for your site.

SpeedPPC13

SpeedPPC is software that builds and enables to make the PPC campaign automated; thus, permitting you to frame target based ad groups and landing pages in less time.

Bid Management & PPC Campaign Management Tools

Adwords Editor14

Adwords Editor is a free Google application, which allows you to work offline and make changes when user is ready with the changes.

Adword Scripts15

Adword Scripts allows to control Adwords data programmatically, by simply using JavaScript in a browser based IDE.

Kenshoo16

This tool is an effective tool for managing, automating and optimizing PPC campaigns.

SplitTester17

It is a free online statistical significance tester tool that allows you to calculate probability of result confidence between A/B split tests of pay-per-click ad campaign.

Keyword Grouping & Generation Tools

Keyword Combiner18

Keyword Combiner is one of the efficient tools, as it combines two or three lists of words and wrap up the results in a form of keyword.

Keyword Wrapper19

Keyword Wrapper is a free tool, which helps in creating keyword sets in all match types and allows you to bring a list of keywords together in no time.

A/B Testing Tool

Crazyegg20

Crazyegg is one of the frequently used A/B testing tools that helps to have a competitive edge over the competitive websites without incurring high costs.

Click Here to know about tools for other digital marketing domains.

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Google Drive’s OCR Capabilities Now Works For 200 Languages

Search engine giant Google’s facility of Google Drive is widely accessed and entails in itself several features. One of the technologies by Google Drive viz. Optical Character Recognition (OCR) readily allows the users to allow scanned documents uploaded on to the cloud storage service so as to be edited, altered and indexed.

The latest buzz is that Google has extended the OCR capabilities within the Google Drive by adding on the support for 200 languages altogether. Google led emphasis on the fact that the prime motive behind expanding the OCR capabilities is that a huge portion of the information in the world is still stored in the physical forms viz. newspapers, books, journals and plenty of the other sources, besides digital format.

The concept of Optical Character Recognition (OCR) primarily converts a digital image comprising of text into the digital documents by using the computer algorithms. Herein, the images can be processed in the following formats:

  • .jpg
  • .png
  • .gif
  • PDF file format

Herein, the users can begin to start using the OCR capabilities in the Google Drive by uploading the scanned documents in the PDF or image format. Once this is done, they can right-click on the document in the Drive to open it with the Google docs.

Furthermore, after selecting the precise option, a document with the original image along with the extracted text opens up that can be easily edited. Search engine giant Google takes account of the fact that it is not mandatory for the users to specify the language of the document as the OCR in the Google Drive will automatically trace it.

The Optical Character Recognition (OCR) capability is readily available in the Google Drive for Android. The company has substantiated the fact that there are certain limitations of the OCR technology. The major drawback being the fact that this feature works at its best on the cleanly scanned and high-resolution documents. However, the company claims that it is still in the process of improvising the performance on the poor quality of scans and the intriguing text layout options. Besides the aforesaid drawbacks, the company also enlists that the OCR feature shall take a bit longer than the other uploads happening on the Drive.

Here is what the officials from the team had to say about the Optical Character Recognition (OCR) capability:

“To make this possible, engineering teams across Google pursued an approach to OCR focused on broad language coverage, with a goal of designing an architecture that could potentially work with all existing languages and writing systems. We do this in part by using Hidden Markov Models (HMMs) to make sense of the input as a whole sequence, rather than first trying to break it apart into pieces. This is similar to how modern speech recognition systems recognize audio input.”

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