Top 10 Data Science Courses in India | 2022

Data science evolved from statistics. Who would have imagined that a field like statistics which many perceived to be a monotonous desk job would metamorphose to become the world’s sexiest job that data science is right now? You would know as you have ended up in this blog in the quest of finding out the “Top Data Science courses in India”

Data Science Courses in India

But before we dive into knowing the top courses, let’s first know…

Why data science?

The sudden surge in interest to learn data science is because of the advent of technology in data collection, storage, processing, and reporting.

As users, we spend about 50% of our active time online. And you what by-product we leave on the internet? Yes! User Data. We leave a trace of our browsing for businesses to collect.

Organizations have multiple digital sources of data like transactions, Smart devices, videos, images, audio, social media, and more. These sources are capable of generating mammoth amounts of online data for big data analytics. Cheap data storing facilities like data lakes, Hadoop, or the cloud encourages firms to collect any data which may find future use to the business analytics if not now.

Eventually, Data has become an important and available resource. According to Statista revenue generated from big data analytics worldwide in 2022, is expected to stand at 274 billion USD.

Revenue from data science
Source: Statista

Apart from the volume and value, the speed of data inflow is also high. Every day we generate 2.5 quintillion tons of data. That is 2.5 X 10^18. It is a tsunami of data.

And to top it all these data do not come just as numbers. They may be in the form of text, emails, videos, audios, stock ticker data, or even financial transactions.

So, the need to process the data into meaningful insights for businesses to make data-driven decisions is more now than ever.

Role of a Data Scientist

The three main responsibilities of a data scientist are :

Data cleaning:

The enormous amount of data generated every day is bound to have some incorrect or corrupted artifacts. It is imperative to free the data from such discrepancies before processing it further. A data Scientist filters the data from anomalies, duplicates, and irrelevant contents.

Data Analysis:

Raw data is useless until it is processed to give meaningful insights about any function of a business. The way data is put to use gives a competitive edge to any organization

A Data Scientist uses tools like Python, Excel, Looker, Rapid miner, Microsoft Power BI for big data analytics, interpret and arrive at a solution for business problems.


Visualization is very vital for consumption. Analytics reports should highlight the importance of data in a manner that would drive the thought process. As a data scientist one should be able to present the analysis interestingly so that the data is easy to read and act upon.

Why choose a career in Data Science?

The world is moving towards digitization and the amount of data generated that needs to be processed is on an exponential increase. India is the second-largest democracy in the world and it’s only natural that it will be the largest hub for data science.

Businesses realize that knowledge is power. Data could be a great resource if a business has quality data scientists to draw the information out of raw data. So firms do not shy away from paying for that power. AIM research revealed that a Data Scientist could earn 44 percent more than a Software professional.

Analysts predict that by 2026 the data science jobs would increase to 11000 million.

Despite increasing demand, there has been a dearth of well-qualified professionals in the field. A study reported that at the end of 2020 about 93000 data science jobs fell vacant, due to a lack of skilled professionals.

Data scientists have jobs waiting for them in the market.

Top 10 Data Science Courses in India :

Many Data Science programs have been launched by popular institutes to bridge this supply and demand gap for Data Science professionals.

If you decide to explore data science as a promising career option you should also read on to find out the top data science program in India.

1. Digital Vidya

Digital Vidya is a very popular brand in the field of digital training. It was launched as a digital marketing institute and later expanded to offer professional courses in Data Science training, Full Stack Development, and Cyber Security.

Digital Vidya has associated with over 15000+ brands such as Nokia, Google, eBay, Microsoft, Facebook, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison amongst others on various levels like in-house programs, content creation, and mass outreach.

Its Data Science training and Data Analytics courses were started in the year 2017 and later on expanded their offerings to new-age technologies like Cyber- Security and Full Stack Development.

The institute has a dedicated panel of trainers who are professional data analysts and an adviser’s bench that directs the Data Science courses maintaining high-quality interns of curriculum, pedagogy, and industry interface.

Digital Vidya offers a master’s program in Data Science. Recently it has collaborated with the University of St.Thomas, Minnesota, the USA to offer an Executive program in Data Science.

Course Curriculum :

The course extends for 10 months including the project. The syllabus covers the following topics :

  1. Get Started with the Program
  2. Introduction
  3. Starting with the Journey in Python Programming
  4. Scientific computing with Python – Numerical Python (NumPy) & Introduction to SAS Enterprise Miner
  5. Introduction to Panda, Time Series, and Mini Project
  6. Learn aspects of Programming & Get into Predictive Analytics II
  7. Introduction to Data-Visualizations & get to know Power BI Trends
  8. Introduction to Tableau & Begin with Fundamentals
  9. Relational Database Management System & Classification
  10. Learn SQL Language & Get Started with Hands-On learning via Capstone Project

Course Highlights :

  1. The course includes 140+ hours of industry-led training
  2. 100+ hours of hands-on exercises
  3. 24×7 QnA assistance
  4. Lifetime access to the learning portal
  5. On completion of the certified data science online course, two certificates each from Digital Vidya and the University of St. Thomas would be issued
  6. The course allows using the institute’s mentorship sessions to decode the Data Science industry and how to navigate through it
  7. The Learning Management System also provides an opportunity to expand professional network with like-minded peers and experts in the field
  8. The course is spearheaded by a group of experienced trainers from both Digital Vidya and the University of St.Thomas bringing in global exposure to the course.
  9. The course is designed for Data professionals, Consultants, Manager/Executives, and Freshers.

Contact details :

Address: Digital Vidya, Delhi 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura New Delhi – 110034


Phone: +91-80100-33033

2. Simplilearn

Simplilearn is an Edtech platform that positions itself as World’s No.1 online Bootcamp.

It offers courses in a range of subjects including Analytics, Cyber Security, AI & Machine-Learning, Software Development, Digital-Marketing, DevOps, Computing, Big Data, Project Management, IT service and Architecture, etc.

The working model of Simplilearn is to tie up universities and industry to offer specialized courses.

The Data Science course in this platform is designed in collaboration with IBM and features exclusive IBM Hackathons, masterclass, and Doubt clearing sessions.

Course Curriculum :

The learning path is split into two parts: the certification program and the Master’s program.


  1. Data Science certification with Python
  2. Machine-Learning
  3. Tableau Training
  4. Data Science Capstone

Master’s program

  1. SQL Training
  2. Data Science with R Programming
  3. Deep-Learning with Keras and TensorFlow
  4. Industry Masterclass

Course Highlights :

  1. The course is offered in collaboration with IBM. So the course has exclusive IBM content like hackathons and masterclasses.
  2. The syllabus is also suited for beginners as it covers the concepts from the basics
  3. Hands-on training is provided in various data science-related tools like NumPy, pandas, SciPy, python, seaborn, etc.
  4. It equips the learners with industry-relevant skills like statistics, hypothesis testing, data-mining, clustering, decision trees, linear and logistic regression, data-wrangling, data-visualization, regression models, recommendation engine, supervised and unsupervised learning, and much more.
  5. The curriculum encompasses a Capstone project and 25+ data science projects including Amazon, Walmart, Mercedes Benz, and many more.

Contact Details :

Address: Simplilearn Solutions Pvt Ltd. NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru – 560102, Karnataka, India.

Phone: 1800-212-7688

3. Advanced Program in Data Science by IIM Calcutta

Indian Institute of Management Calcutta is an institute of national importance. It was the first of the IIMs to be established and has been churning out quality executives ever since.

They of management education in different academic groups like PG Program, Doctoral Program, Executive Education (Long Duration programs and Management Development programs)

It offers a one-year Advanced Program in Data Science that introduces participants to different tools and techniques used to handle, manage, analyze and interpret data.

Course Curriculum :

The one-year program comprises 215 hours of classroom sessions and 2 campus visits.

The course covers the following topics :

  1. Understanding Data-Science
  2. Mathematics for Data-Science
  3. Statistics for Data-Science
  4. Data Management and Data warehousing
  5. Machine-Learning with Python
  6. Data Interpretation, Visualization, and Analysis
  7. Econometrics with R
  8. Stochastic Process and Simulation
  9. Categorical Data-Analysis
  10. Business-Intelligence with Data Analytics
  11. Big Data Storage and Analytics
  12. Advanced Topics (Text Mining, IoT, Deep-Learning, Industry 4.0, etc.)
  13. Projects

Course Highlights :

  1. The course is designed for working professionals (with at least 3 years of experience) with a basic understanding of Mathematics and Statistics.
  2. The program will be hands-on with an introduction to software such as Tableau, Python, SPSS Modeler, R, @Risk, Arena, etc.
  3. Participants would be organized in small teams to take up comprehensive projects based on their choice, in the areas of marketing, finance, and operations, to be guided by IIMC faculty.
  4. The program fee is INR 4,00,000 (+ taxes) and a campus fee of INR 48,000 (+ taxes)

Contact Details :

Indian Institute of Management Calcutta, P.O. Joka, Diamond Harbour Road, Kolkata – 700104.


Upgrad is South Asia’s largest higher Edtech Company. The platform collaborates with industry leaders and world-class faculty to offer engaging online learning experiences.

Founded in 2015 it has rapidly grown in size and as of 2021 has become a Unicorn and expanded its presence to North America, Europe, the Middle East, and the Asia Pacific.

Under this platform, about 9 courses are offered. Out of these two popular courses are elaborated below :

4. Executive PG Program in Data Science by IIIT-B

This course is offered by the International Institute of Information Technology Bangalore and is based on content designed by NASSCOM.

Course Curriculum :

This is a one-year program and the syllabus comprises 6 specializations and 14 programming tools & languages. The curriculum covers the following topics

  1. Pre-Program Preparatory Content – Data-Analysis in Excel and Analytics Problem Solving
  2. Data Tool Kit – Python, SQL, Exploratory Data-Analysis, Inferential Statistics, Hypothesis Testing
  3. Machine-Learning – Linear Regression, Logistic Regression, Clustering


Post completion of the above two modules, the learner can take up one of the following specializations in line with the interest and career plans.

  1. Tree Models + Boosting (Optional)
  2. Model Selection & General ML Techniques
  3. ML Lab I: Classification
  4. Principal Component Analysis
  5. Advanced Regression – I
  6. Advanced Regression – II and ML Lab II: Regression
  7. Text Analytics & Processing + Text-Based Predictive Modelling
  8. Basic Visualisation using Tableau
  9. Data Storytelling
  10. Data Modelling
  11. Advanced SQL – Week II
  12. Algorithm Analysis + Recursion
  13. Searching and Sorting (Divide and Conquer included)
  14. Data Structures – Sets, Dictionaries, Stacks, Queues
  15. Python – OOPS
  16. Python Weeklong Lab
  17. Capstone-Project

Natural Language Processing :

  1. Lexical Processing
  2. Syntactic Processing
  3. Syntactic Processing -Assignment
  4. Neural Nets for NLP
  5. Semantic Processing
  6. Case Study: Classifying customer complaint tickets

Deep-Learning :

  1. Tree Models
  2. Model Selection & General ML Techniques
  3. Principal Component Analysis
  4. Advanced Regression
  5. Advanced Regression Assignment
  6. Bagging and Boosting
  7. Time Series Analysis
  8. Telecom Churn Case Study
  9. Introduction to Neural Networks
  10. Neural Networks Assignment
  11. Convolutional Neural Networks – Introduction and Industry Applications
  12. Recurrent Neural Networks
  13. Gesture Recognition
  14. Capstone-Project

Business Analytics :

  1. Tree Models
  2. Time Series Forecasting
  3. Retail-Giant Sales Forecasting Assignment
  4. Model Selection & General ML Techniques
  5. SQL Best Practices
  6. Advanced Excel
  7. Telecom Churn Case Study
  8. Structured Problem Solving using Frameworks
  9. Structured Problem Solving Assignment
  10. Operations Research
  11. Data Storytelling
  12. Operations Research Case Study
  13. Capstone-Project

Business Intelligence/ Data Analytics :

  1. Data Modelling
  2. SQL Best Practices
  3. SQL Assignment: IMDb Movies
  4. Advanced Excel
  5. NoSQL Databases and Best Practices
  6. Introduction to Big Data and Cloud
  7. Hive and Querying
  8. Hive Case Study
  9. Visualisation using Tableau
  10. Sports Analytics – IPL Visualisation Assignment
  11. Visualization using PowerBI
  12. Visualization using Plotly
  13. Data Storytelling
  14. Plotly Case Study
  15. Capstone-Project

Data Engineering :

  1. Introduction to Big Data(Optional)
  2. Introduction to Cloud and AWS Setup
  3. Introduction to Hadoop and MapReduce Programming
  4. MapReduce Programming Assignment (optional)
  5. Data Management and Relational Database Modelling
  6. NoSQL Databases and Apache HBase and NoSQL Databases and MongoDB(Optional)
  7. Data Warehousing (Optional)
  8. Data Ingestion with Apache Sqoop and Apache Flume
  9. Hive & Querying
  10. Hive Assignment (optional)
  11. Amazon Redshift
  12. Introduction to Apache Spark
  13. NYC Parking Assignment (Optional)
  14. Project: ETL Data Pipeline
  15. Optimizing Spark for Large Scale Data Processing
  16. Apache Flink (Optional)
  17. Real-Time Data Streaming with Apache Kafka
  18. Real-Time Data Processing using Spark Streaming
  19. Stock data-Analysis Assignment (Optional)
  20. Building Automated Data Pipelines with Airflow
  21. Analytics using PySpark
  22. Classification Assignment (Optional)
  23. Project: Real-Time data processing
  24. AWS Cloud Infrastructure (Optional)
  25. Capstone-Project

Course Highlights :

  1. Complimentary Python Programming Bootcamp
  2. Brings in industry experts from Gramener, Actify, Zee Network, Flipkart, Myntra
  3. Career Essential Soft Skills Program
  4. Designed for Working Professionals
  5. IIIT Bangalore Alumni Status
  6. 14+ Programming Tools & Languages
  7. 60+ Industry Projects
  8. India’s 1st EPGP Aligned to SSC NASSCOM Competency Standards
  9. Student Support available all day for your convenience (24*7)
  10. Career mentorship Sessions (1:1)
  11. Exclusive Job opportunities Portal
  12. High-Performance Coaching (1:1)
  13. Mock Interviews
  14. AI-Powered Profile Builder
  15. Personalized Industry Session
  16. Industry Readiness Assessments
  17. Career Bootcamp
  18. The program fee amounts to INR 2,99,000 (incl taxes)

Contact Details :

Phone: 1800 210 2020

Email ID:

5. Professional Certificate program in Data Science for Business Decision Making by IIM Kozhikode

This course lays a foundation in Data Science for the learners and is suited for Next-Gen Managers Prior coding experience is not a requirement for learners. The program is also open for freshers who are looking to build a career in the field.

Course Curriculum :

This 8-month course comprises 200+ content hours with 3 industry projects, 20+ live learning sessions, and 5+ Expert Coaching sessions.

The topics covered are listed below

  • Pre-program preparatory Content – Intro to Excel
  • Business problem Solving, Insights and Storytelling
  1. Understanding the Business Problem and Formulating Hypotheses
  2. Exploratory Data-Analysis
  3. Visualisation using Tableau
  4. Data Storytelling: Narrate Stories in a Memorable Way
  5. Project on deriving business insights and storytelling
  • Statistics & Machine-Learning
  1. Descriptive & Inferential Statistics
  2. Hypothesis Testing
  3. Linear Regression
  4. Forecasting
  5. Project: Regression
  6. Classification
  7. Clustering & Market Basket Analysis
  8. Text Analytics, Processing, and Predictive Modeling
  9. Model Selection
  10. Project: Classification
  • DS Strategy – Becoming a Data Evangelist
  1. Framework to DS Strategy
  2. Mapping DS with Data-Architecture Strategy
  3. Executing DS Strategy
  • Capstone-Project
  • Introduction to Python
  1. Introduction to Python Programming
  2. Python
  3. Data-Visualization in Python

Course Highlights :

  1. Designed for Managers
  2. 20+ Live Learning Sessions
  3. 5+ Expert Coaching Sessions
  4. Learn on Excel, Tableau, and Python
  5. 3 Industry Projects and a Capstone!
  6. Career mentorship Sessions(1:1)
  7. Learn on Excel, R, Tableau, and Python
  8. Student Support available all day for your convenience (24*7)
  9. High-Performance Coaching(1:1)
  10. Case-Based Pedagogy
  11. 200+ Content Hours Available
  12. Just-in-Time Interviews
  13. Personalized Industry Session
  14. AI-Powered Profile Builder
  15. Exclusive Job opportunities Portal
  16. Industry Readiness Assessments
  17. The course fee is INR 1,50,000 + GST

Contact Details :

For program-related queries

Phone: 1800 210 2020

Email ID:

6. Advanced Certification in Data Science and Artificial Intelligence by IIT Madras and Intellipaat

IIT Madras has an initiative Digital Skills Academy wherein it is offering various courses in partnership with NASSCOM. These courses are a perfect blend of theory and hands-on knowledge and are taught by leading academicians.

This course provides advanced training and helps master allied skills like AI, Deep-Learning, and Machine-Learning.

Course Curriculum :

This course spans 7 months of Live classes and is designed for Freshers, IT Professionals, Developers, and Project Managers. It covers the following topics

  1. Preparatory Sessions – Python & Linux
  2. GIT
  3. Python
  4. Advanced Statistics
  5. Machine-Learning & Prediction Algorithms
  6. Data-Science at Scale with PySpark
  7. AI & Deep-Learning using TensorFlow
  8. Deploying Machine-Learning Models on Cloud (MLOps)
  9. Data Visualization with Tableau
  10. Capstone-Project
  11. Data-Analysis with MS Excel
  12. Data Wrangling with SQL
  13. NLP and its Applications

Course Highlights :

  1. 400 Hrs of Applied Learning
  2. 50+ Live sessions across 7 months
  3. 218 Hrs of Self-Paced Learning
  4. Learn from IIT Madras Faculty & Industry Practitioners
  5. 50+ Industry Projects & Case Studies
  6. One-on-One with Industry Guides
  7. Career Services by Intellipaat
  8. 3 Guaranteed Interviews by Intellipaat
  9. 24*7 Support
  10. Designed for Working Professionals & Fresher’s
  11. Soft Skills Essential Training
  12. No Cost EMI Option
  13. 2 Days campus immersion at IIT Madras
  14. The course fee is INR 85,000 + GST

Contact Details :

Phone: +91-7022374614

Email ID:

7. Post Graduate Diploma in Data Science by Jigsaw Academy

This Academy is backed by UNext which is an online learning organization. It specializes in training and other emerging technologies like AI and machine-learning. It is supported by Manipal Education and Medical Group (MEMG).

Its PGD program is a blend of various topics. The course completion certificate is awarded to my Manipal Academy of Higher Education.

Course Curriculum :

This is a 6 months course with an online live program and 3 mini-projects. The topics covered are listed below.

  1. Concepts
  2. RDBMS Concepts
  3. Data Analytics
  4. Data Manipulation
  5. Data Visualization
  6. Data Scraping
  7. AI
  8. Machine-Learning
  9. Deep-Learning
  10. Sentiment Analysis
  11. Time Series Analysis
  12. Unstructured Data Analysis
  13. NLP
  14. Image Recognition

Course Highlights :

  1. 3000+Companies with Jigsaw Students
  2. 110+Hiring Partners
  3. 42%Average Salary Hikes Received
  4. 55k+Upskilled Jigsaw Alumni
  5. 10+Years of Top-notch Online Teaching Expertise
  6. The course covers popular tools like Jupyter Notebook, Tableau, SQL, NoSQL, MongoDB, TensorFlow, Keras.
  7. On completion of the course, the students are given an opportunity for paid internships for 3 months and further placement assistance.
  8. The program fee is INR 3,50,000 + GST.

Contact Details :

Address: No. 308, Third Floor, 100ft Main Road, Indiranagar, 1st Stage, Bangalore-560038

Landmark: Above Domino’s Pizza

+91 90199 97000

8. Post Graduate Program in Data Science and Business Analytics by Great Learning

Great Learning is a growing EdTech Platform offering 30+ professional programs covering areas like Data Science, Management, Cloud Computing, Cyber Security, Software Development, Digital-Marketing, and Design Thinking.

The PG Course is offered in collaboration with the University of Texas and Great Lakes Executive Learning.

Course Curriculum :

  1. Introduction
  2. Statistical Methods for Decision Making
  3. Business Finance
  4. SQL Programming
  5. Optimization Techniques
  6. Predictive Modeling
  7. Advanced Statistics
  8. Data Mining
  9. Time Series Forecasting Machine Learning
  10. Machine Learning
  11. Marketing & Retail Analytics
  12. Web & Social Media Analytics
  13. Finance & Risk Analytics
  14. Supply Chain & Logistics Analytics
  15. Data-Visualization Using Tableau

Course Highlights :

  1. 225+ hours of online content
  2. Personalized mentorship sessions
  3. Dedicated career support
  4. 9+ languages & tools including Python, Tableau, SAS, SQL, etc
  5. Doubt-Solving with Expert Industry mentors
  6. Proactive Program Support
  7. Dual Certificate from top universities
  8. The program fee is INR 2,40,000 + GST

Contact Details :

Phone: +91 8047 189 251

Email ID:


9. Post Graduate Certification in Data Science by Edureka

Edureka is a rapidly growing online training institute that offers professional courses in information technology including Cloud computing, DevOps, BI and Visualization, Data Science, Programming and Framework, Big Data, and Cyber Security.

They offer a master’s program.

Course Curriculum :

This is a 6-month course and covers the following topics

  1. Python Statistics
  2. R Statistics
  3. R Programming
  4. Python
  5. Apache Spark and Scala
  6. Deep Learning Course with Tensorflow
  7. Tableau

Course Highlights :

  1. The course consists of recorded sessions and could be accessed at any time at per learner’s convenience.
  2. A Personal Learning Manager is available to clarify any doubts posed by the trainees
  3. It gives Hands-on training on various tools like Python, Apache Spark & Scala, Tensorflow, and Tableau.
  4. Lifetime access is provided to the learners to the presentation, quizzes, installation guides, etc.
  5. The program fee is INR 89,999

Contact Details :

Phone (India): +91 89517 55408


10. Post Graduate Program in Data Science by Praxis Business School

Praxis Business School is an institute providing a full-time program in management, Data Science, Data Engineering, and Cyber Security. It has two campuses in Kolkata and Bangalore each. They have separate admission test PAT for shortlisting students for the various programs.

Its PG course is a 9-month full-time degree with dual specialization in Machine Learning and Artificial Intelligence.

Course Curriculum :

The course covers the important disciplines of Data Science viz Statistics & Machine Learning, Programming, Business Management & Communication.

The course is split into three trimesters

Trimester 1

  1. Fundamentals for Machine Python
  2. Mathematics for Machine Learning
  3. Introduction of Machine Learning
  4. Fundamentals of Statistics
  5. Market Research
  6. RDBMS and Data warehousing
  7. Data-Visualization and Storytelling
  8. Data Security & Privacy

Trimester 2

  1. Advanced Machine Learning
  2. Multivariate Statistics & Econometrics
  3. Time Series Forecasting
  4. Big Data & IoT with NoSQL & Spark
  5. Text Analytics
  6. Introduction to R
  7. Marketing Analytics
  8. Analytics in Finance

Trimester 3

  1. Fundamentals of Deep Learning
  2. Applied AI & Model Deployment
  3. Data-Engineering & Model Deployment
  4. SAS Workshop
  5. Health Analytics
  6. Agriculture Analytics
  7. Web Analytics
  8. Capstone-Project

Course Highlights :

  1. 550+ hours of lectures, case studies, hands-on labs, assignments, and projects
  2. The training include tools like Python, R, SAS, Tableau, Power BI, techniques like Statistics, Machine Learning, Deep Learning, Artificial Intelligence, Time Series and Visualization and platforms like Hadoop, Spark, TensorFlow, and Keras
  3. The institute brings in distinguished faculty from Academy and Industry
  4. The course includes a capstone-project that simulates real-life business problems and the work is judged by industry experts
  5. The institute offers a structured placement program.
  6. The program costs about INR 6,05,300

Contact Details :

Bangalore Campus:3rd Floor, Crystal Arcade, No.416, 27th Main, Sector 1 ( Agara), Bengaluru, Karnataka 560102

Phone::+91-7676-160-161 / +91-9035003073

Kolkata Campus: Bakrahat Road, Rasapunja, 24 Parganas South, Kolkata, West Bengal 700104

Phone:+91-7676-160-161 / +91-33-24980553 / +91-33-24980554


The sustainability of any business lies in how well businesses can fulfill customer requirements. Data helps firms understand their customer better without being intrusive.

Additionally, Data helps in :

  1. Assessing Company performance
  2. Improving customer experience
  3. Device solutions to multiple business problems faster
  4. Measure the business strategy and optimize it

And by data, I mean the information that is authentic and refined. But not all Data collected from the source is right.

This is where the Data-Scientist comes to play. He would make the raw data into a consumable one. Without a data-scientist Data will just be a document.

It is evident from how the industry is treating Data-Scientists, how crucial they are for businesses. In a recent 2021 India Talent Trends research by Michael Page, professionals with 3-10 years of experience are paid between INR 25-65 lakh per year. So Data Science Executives have a glorious future.

You can also checkout Top 8 PG Diploma Programs in Data Science

If Data is a superpower,

Data Science is the guidebook to use power and Data-Scientist is the one who can wield it. A Superhero.

Frequently Asked Questions

1. What are the data science course fees in India?

Data Science institutes charge between INR 60,000 to INR 8,00,000 for an online data science course. It also depends on the proficiency level of the course. There are online courses for different levels of proficiency like Certification, Masters, PG Diploma, and Executive Program.

2. What is the average time taken to complete a Data Science course?

Data Science essentially takes at least 9 months to 1 year to master. Most institutes offer regular and fast-track options to complete the course. They also make it self-paced to encourage learners to take time to learn the concepts.

3. What are the job opportunities after you complete a Data Science course?

On completion of a Data Science course, one can look at job positions like Data Analyst, Data-Engineer, Data Architect, Business Intelligence Analyst, or Statistician. Data-Scientists can work in various capacities across sectors thus increasing their opportunities.

4. What is the Payscale a data scientist enjoys and what are the career prospects?

According to Glassdoor data based on an interview with 4985 respondents, the remuneration for a fresher would be INR 4,00,000 on an average. Professionals with more than three years of experience could get paid up to INR 15,00,000 and more depending on the experience.

A Data-Scientist can grow from data handling roles to business analysts and move to Business Strategy.

5. What are the eligibility criteria to join a Data Science course?

There are no eligibility criteria. A basic understanding of Statistics and an interest in programming and emerging technologies is enough to join a data-science course.

6. What are the skills required for Data Science?

The domain of data-science comes with a steep understanding curve. Data-scientists need to grasp crucial programming languages and statistical computations, as well as a powerful communication and interpersonal skills.

PG Diploma Programs in Data Science

Top 8 PG Diploma Programs in Data Science

If you are looking out for guidance about data-science & the Top Post Graduate Diploma Programs in Data-Science. You are on the right page.

PG Diploma Programs in Data Science

Hope this page inspires more people to pursue a career in the most demanding course & career of the era of Data-science

In a business, big data is useful in different ways. Each organization uses it differently to draw conclusions,science-based In short, it is a big plus using it efficiently is the success of data scientist

A Data-science course is explored frequently on Google, so let us understand the data-science & the expectations of professionals.

Data-science encompasses preparing data-analysis, using scientific methods, processes, neural network algorithms & systems to extract knowledge.

Using Analytical applications & computer science helps us to review the results.

The world’s most valuable source is data. Most of the people around the digital world agree to the same. Big data is valuable & key to the key functioning of every organization. It is the key to important decision-making.

As per Grand view research, the global data domain is expected to grow at an annual growth rate of 26.9% by the year 2027

Growth in India

Analysts predict there will be more than 11 million job openings by the year 2026. In fact, from the year 2019, the hiring in the computer science industry has increased by almost 46% and around 93K jobs were vacant at the end of August 2020.

salary of a data scientist in India,
PG Diploma programs in data science
Salary of a Data Scientist in India


An era of Big-data is the trend of the world as organizations are investing petabytes & exabytes of data. That’s why computer science plays an important role in it.

Data-scientists play a prominent role in integrating the skills of a software programmer, statistician & storyteller, analyzing all the data with the purpose of drawing conclusions.

Their responsibilities include Management, Analytics, strategy or design, collaboration, or coordinating skills & knowledge in this field.

Often the role of a data-scientist is confused with data analyst & data engineer. Even though the role seems similar there is a difference between the three.

Inspiring Data Scientists

Hillary Mason, Nate Silver, Daryl Morey are the few inspiring Data-scientists around the world. They are real-life inspirations to others who are pursuing a course or a career in data-science.

Who is eligible to join the Data-Science course?

Degree – In fields like IT, Computer science, Physics, Engineering & Mathematics or any other data fields are essential for a job

Maths & statistics – To master computer science it is necessary to have a solid understanding of mathematics & statistics

Programming – No one can become an expert in computer science without the basic information of three programming languages which are the best choice for professionals – Python, R, & SQL

Who can join the Data-Science course?

Fresher’s – who intend to develop new-age skills

Consultants – willing to sharpen their strategy offering for clients

Managers/Executives – who are interested in levering data structures and to Out Space for better strategies

Professionals – looking to upskill to improve functional performance

Top Industries with Data-Science Jobs

  1. Banking, financial services & insurance sector
  2. Media & entertainment
  3. Health care
  4. Retail
  5. Telecommunications
  6. Automotive
  7. Digital Marketing
  8. Professional services
  9. Cyber security
  10. Mining, quarrying, oil, & gas extraction

Career Prospects

Data science professionals are highly sorted after, & considered as a great career choice.

The career growth of data-scientists is sky high, which is resulting in upward career growth. This has created more demand for diploma computer science studies.

The above is the reference of data-scientist job opportunities in India. No doubt, it is one of the hot jobs. Moreover, due to the huge job potential, many youngsters are looking out to update themselves for the future.

Therefore, the demand for a diploma in data-science is considered a prudent choice.

How to get started with Data Science?

  1. Figure out what you need to understand
  2. Get comfortable with python
  3. Understand data-analysis, manipulation & visualization with pandas
  4. Get to Learn machine language
  5. Learning machine language in depth is required
  6. Continue practicing
  7. Join the proper data-science course

Salary Prospects

DesignationSalary PA
Entry-level5L & above
Associate level10L & above
Mid senior level17L & above
Executive level40L & above

Essential skills to start data science

Some skills which are required :

1. Probability & statistics

2. Calculus & linear algebra

3. Coding skill Python R

4. Data wrangling

5. Database management

7. Data-visualization

8. Machine-learning

9. Cloud computing

10. MS Excel

11. Communication skills

12. Team player skills

The list may look long above these are the skills expected. However, there are some prerequisite science-based to learn computer science like Math, SQL, Hadoop, coding & statistics.

Going further let us realize the necessity to join a proper post-graduate course in computer science to get a strong foundation that can lay as a fighting fit in the career.

Points to remember before signing up for a Data Science Programs

  1. An updated industry related curriculum
  2. Number of practical sessions in the PG Program
  3. Trained & experienced trainers.
  4. Live projects exposure in PG diploma in data science online program
  5. Time Commitment
  6. PG Diploma in Data Science with Placement Assistance and Recruitment Partners
  7. Reviews from alumni
  8. Program fee
  9. PG Certificates that will be offered

Top 8 PG Diploma Programs in Data Science

Let us go ahead to understand the top 8 Post Graduate diplomas in data science courses based on our research.

1. Digital Vidya

The top institute in the country is an expert training institute, which provides quality-training data science. Digital Vidya has a professional touch in all the courses they offer. The executive program is one among them.

Through this program, you can learn advanced data-science & machine learning using python language.

Learning the course in Digital vidya has its advantages.

  1. 100% interview guarantee offer
  2. Resume creation
  3. Job application
  4. Interview readiness
  5. Selection & joining
  6. For the convenience of students, they have different programs.
  7. By the end of the course in Digital vidya, the student gets exposed to computer science programming languages & tools in this course and you will master python tools that are widely used by data-scientists.
  8. In Digital vidya, you get trained by industry experts
  9. By the end of the course, you get python course certifications
  10. International executive program in Data Science- University of St. Thomas certifications.
  11. It is a 10 months course.

Course Curriculum

Program overview

1Get started with the program
2Introduction to data science
3Starting with the journey of python programming
4Scientific computing with Python –
5Introduction to panda, time-series & Introduction to SAS enterprise miner
6Learn aspects to programming & get into productive analysis
7Introduction to data visualization & got to know power BI trends
8Introduction to tableau & begin with fundamental machine learning
9Relational database management system
10Learn SQL & projects

Course Highlights

  1. Natural language processing
  2. Health care analysis
  3. Understanding based projects
  4. Earn University of St.Thomas certificate
  5. Get trained from the University of St.Thomas faculty & industry experts
  6. 200+ hrs of delivery with 125 + hrs of live classes
  7. Access to Q & A plaform
  8. Lifetime access to course content
  9. 95% learner satisfaction
  10. 100% online live lectures
  11. 25% of weekend invested to learn a future skill
  12. 100% interview guarantee upon successful completion of the program

Master’s Program

A programmer or nonprogrammer with a desire to learn programming skills, problem-solving skills & Analytical skills is the expectation to join a data-science course.

Course Curriculum

  1. Introduction
  2. Python fundamentals
  3. Python Mysql
  4. Numpy
  5. Pandas data frame & data-analysis
  6. Statistics fundamentals
  7. Machine learning with python
  8. Regression & classification
  9. Support vector machine introduction
  10. Clustering Introduction
  11. Recommender systems
  12. Introduction to NLP

Course Highlights

  1. NASSCOM Curriculum
  2. 100+ training & exercise hours
  3. 4+ hands-on projects
  4. 50+placement partners
  5. 10+industry experts
  6. 2 months Q & A session
  7. 100% interview guarantee

Python for Capstone projects includes

  1. Natural language processing
  2. Bank marketing
  3. Health care Analysis
  4. Deep learning-based projects

The Institute has a course on Machine learning & Data-Analytics aspiring youngsters who are willing to upskill their knowledge can join the course.

Contact Details

Email –

Phone – +91 80100 33033

2. Postgraduate in Data science from Purdue University & Simplilearn

This course gives exposure to R, python-programming, machine-learning algorithms, data-visualization with tableau & NLP concepts, through online interactive learning with live sessions by global practitioners, IBM, hackathons & projects

The program duration is 12months with an online learning format.

Course Curriculum

  1. R programming
  2. Python
  3. Machine-learning
  4. Tableau learning
  5. Capstone tasks
  6. Masters certificate
  7. Natural language processing
  8. Master class
  9. Industry master class

Course Highlights

  1. Exploratory Data-analysis
  2. Description statistics
  3. Inferential statistics
  4. Model building & fine tunning
  5. Supervised & unsupervised learning
  6. Natural language processing
  7. Ensemble learning
  8. 3 capstones + 25 live projects with industry data sets from Uber, Walmart, Amazonallow students, corn cast & more
  9. At the end of the course, you get industry-recognized certification from Purdue University & IBM certification.

Contact details

Phone – 1800-212-7688

3. Postgraduate Certification Program in Data Science & Machine learning from Jigsaw Academy

The course is specifically created for candidates who wish to make a career in Computer Science, Machine-Learning and work with prominent organizations across the world that derive business resolutions through analytics.

The course entitles students to learn to process, picture data and solve real-life issues through data-analysis. Multinational lecturers and industry specialists from the University of Chicago and Jigsaw Academy together support participants in achieving those goals.

This post-graduate certification program guarantees a job placement program and also offers data-science labs that are equipped with the latest analytics software & applications.

This is 6 months live program.

Course Curriculum

  1. Projects
  2. RDBMS concepts
  3. Data Analytics
  4. Data manipulation
  5. Data-Visualization
  6. Data scraping
  7. Artificial intelligence
  8. Machine-learning
  9. Deep understanding
  10. Sentiment analysis
  11. Time series analysis
  12. Unstructured data-analysis
  13. Natural language processing
  14. Image recognition

Course Highlights

  1. Get your skillset built
  2. Learn emerging technologies
  3. Get hands-on experience
  4. Be job-ready
  5. Important tools covered

Contact Details

Phone – +91 9019217000

4. Postgraduate Program in Data science by Praxis Business School

The Praxis aims to create resources that will facilitate India’s transition to the digital world and provide data-driven data.

The main goal of the Ph.D. program in Computer Science with ML and AI in Praxis is to give students the opportunity to start their first career in the exciting world of computer science, and everything is encouraged to achieve the goal of Content. By the way, we would like to advise you resource, which collected Top Casino Sites and the best bonuses for players.

It is one of the top-ranked programs with a dual learning experience. It is a pioneer for full-time computer science education in India.

Their program duration is 9 months.

Course Curriculum

  1. Technology skills
  2. Statistical modeling & analytical skills
  3. Applying computer science to business situations
  4. Communication & visualizations.

Course Highlights

  1. Top-ranked program
  2. Pioneer of computer science education in India
  3. 550+ hrs of impactful lectures, case studies, hands-on labs, assignments & projects
  4. Tools, techniques & platforms
  5. Distinguished faculty pools
  6. Capstone Tasks
  7. Campus placements
  8. Membership

Contact Details

Email –

Phone – +91 – 7676- 160-161

5. IIIT Bangalore – Advanced Certificate Program in Data Science

International Institute of information technology Bangalore is one of the top & prestigious institutes in India. Hence pursuing a certification program from IIIT Bangalore give a strong foundation & weightage in your resume. They provide a quality program.

Course Curriculum

  • Pre-program content preparatory content
  • Data-Analysis in Excel
  • Analytics problem solving

Course 1

1. Introduction to python

2. Programming in Python

3. Python

4. Visualisation in python

5. IMDb movie assignment

6. Exploratory data-analysis

7. Inferential statistics

8. Hypothesis testing

9. Data analysis using SQL

10. Credit EDA case study

Course 2

1. Introduction to Machine-learning & regression

2. Linear Regression assignment – Bike-sharing systems

3. Logistic regression

4. Unsupervised learning: clustering

5. Business problem solving

6. Clustering assignment

7. Case study – lead scoring

Course 3

1. Advanced machine-learning & storytelling

2. Natural language procession/ Machine-learning –II

3. SQL & NoSQL Databases

4. Business Analysis – Advanced machine-learning

5. Data Engineering I

And much more projects are part of this program.

Course Highlights

  1. Advanced Graduate Certificate Programme from IIITB
  2. Understand and use concepts on industry tasks along with personalized industry mentorship.
  3. Personalized Mentorship
  4. Get a dedicated student mentor with visionary aid every step of the way to guarantee a seamless learning experience.
  5. Obtain 360-degree career help from access to upGrad’s job prospects portal, 1:1 profile reviews, career mentorship from industry professionals, and much more.
  6. Learn the concepts from professional IIITB faculty & comprehend the applications from Industry specialists to get a mix of theoretical learning and practical hands-on experience.

Contact Details

Address: 26C, Electronics city, Hosur road, Bangalore – 560 100

Telephone – +91 80 4140 7777/ 2852 7627

6. Advanced program in Data Sciences (APDS) – IIM Calcutta

Indian Institute of Management Calcutta is a prestigious institute it offers an advanced program with a duration of 215 contact hours.

The purpose of this program is to introduce participants to the various tools and methods used to organize, analyze, and interpret data. This program includes tutorials such as Tableau, Python, SPSS modeler, R, @Risk, Arena, and more. This program is suitable for working professionals who want to enjoy their work.

Course Curriculum

  1. Understanding computer science
  2. Mathematics for computer science
  3. Statistics for computer science
  4. Data management & data warehousing
  5. Machine-learning with python
  6. Data interpretation, visualization & analysis
  7. Econometrics with R
  8. Stochastic Process & simulation
  9. Categorical data analysis
  10. Business-intelligence with analytics
  11. Big storage & analytics
  12. Advanced topics
  13. Projects

Course Highlights

Hands-on training on software such as Tableau, Python, SPSS Modeler, R@Risk, Arena, etc. Exposing to organized projects.

Contact Details

Address: Indian Institute of Management Calcutta Diamond Harbour Road, Joka, Kolkata – 700 104 West Bengal, India

Phone – +91 33 2467 8300/8301/8302

7. Post Graduate Program in Data Science & Business analytics by Great Learning

The faculty from Great Lakes and UT Austin McCombs School of Business teamed and created this course curriculum. The course’s education and content are by faculty from Great Lakes, UT Austin, and other practicing computer scientists and business analytics experts. The capstone tasks are authorized by Great Lakes and UT Austin McCombs School of Business Faculty.

This program is an online learning program with 11 months duration.

Course Curriculum

  1. Introduction
  2. Business Finance
  3. Marketing and CRM
  4. Advanced Statistics
  5. Data Mining
  6. Predictive Modeling
  7. Time Series Forecasting
  8. Machine-Learning
  9. SQL Programming
  10. Optimization Techniques
  11. Marketing and Retail Analytics
  12. Web & Social Media Analytics
  13. Finance & Risk Analytics
  14. Supply Chain & Logistics Analytics
  15. Data-Visualization using Tableau

Course Highlights

  1. Capstone Project
  2. Career Assistance: Resume building and Mock interviews
  3. Covering tools – R, tableau, Python, SAS, SQL, etc
  4. Certificate from University of Texas at Austin & Great lakes Executive learning

Contact Details

Phone – 080 – 4718 – 9251

8. Executive Post Graduate Program in Data science by Upgrad

After completing all courses successfully you get prestigious recognition from IIITB with a specialization in any of the following: Natural Language Processing, Deep Learning, Business Intelligence/ Data Analytics, Business Analysis, Data Engineering

You get to connect with a global network of accomplished IIITB Alumni and Network with professionals across all industries

This program is developed to competency standards developed by NASSCOM in collaboration with the industry, The course duration of this program is 12months.

Course Curriculum

  1. Predictive analytics using Python
  2. Machine-learning
  3. Data Visualization
  4. Big-Data
  5. Natural Language Processing

Course Highlights

  1. Complimentary Python Programming Bootcamp
  2. PG Diploma in data science for working professionals
  3. 14+programming tools & Languages
  4. Career mentorship session
  5. High-performance coaching
  6. AI-powered Profile builder
  7. Industry readiness assignment
  8. Career essential Soft skill program
  9. IIIT Bangalore Alumni status
  10. 60+ Industry projects
  11. Student support
  12. Exclusive job opportunities portal
  13. Just – in time interviews
  14. Personalized industry session
  15. Career Bootcamp

Contact Details

Phone: 1800 210 2020


Big-data is always in demand. So is the requirement of skills in data-science.

Based on the latest reports by analytics more job vacancies in computer science is predicted, which attracts young professionals with promising career prospects.

In recent times it is found more computer science jobs are vacant which are in need of relevant profiles & skills.

In short, the jobs are growing in 2021 & expected to flourish further in the future. The hiring has been a continuous upward trend.

You can also check out Top 10 Data Science Courses in India, 2022

Frequently Asked Questions

1. What is the starting salary after completion of the data-science course?

Salary may differ for each company. Usually, big companies take in interns & offer permanent jobs based on their performance during the internship.

In India, the average entry-level data-scientist pay is 511,468 rupees per year for a current graduate. A computer scientist in their premature career with 1-4 years of experience makes an average of Rs. 773,442 per year

2. What kind of roles do companies have for freshers in the industry?

You are hired as a trainee – junior data-analyst, data scientist. After which you may get more role-based on requirement & performance during training. Some popular roles are :

  1. Data-Analyst
  2. Data Engineers
  3. Database Administrator
  4. Machine-Learning Engineer
  5. Data-Scientist
  6. Data Architect
  7. Statistician
  8. Business Analyst
  9. Data and Analytics Manager

3. Is data science in demand?

Yes, the hiring in the computer science industry has increased drastically. There is less supply & more demand.

According to the U.S. Bureau of Labor Statistics, the number of job skills required for computer science is likely to increase from 27.9 to 2026 percent, the best time to start a career in computer science.

4. Is Data Science a fun career?

Data science can be fun. A rare job where you do all mathematics, coding, & research. A job comprising of all three is a cool job.

Anyone working in the field of data science already knows that the industry is rapidly becoming one of the most exciting careers of the 21st century.

In some ways, computer scientists are similar to today’s Sherlock Holmes, who works as a researcher. Those who are curious and love everyday puzzles will do well in this area.

5. What is the pg diploma in data science eligibility criteria?

Many institutes ask for an applicant’s Bachelor’s degree in Science/Engineering/Business Administration/Commerce/Mathematics/Computer Applications or a Masters grade in Mathematics/Statistics/Commerce with 50% or academic excellence.

Basic knowledge of Mathematics and computers can help you excel.

6. What is PG Diploma in Data Science fees?

PG Diploma in Data Science India Course Fees is INR 1,00,000 – 4,00,000 for 1 – 3 years; for MBA in data science domain, computer science course fees vary between INR 12 – 14 lakhs.


7 Best Digital Marketing Courses in Bangalore

Do you reside in Bangalore? Do you want to know about top digital marketing courses in Bangalore?

Digital Marketing Courses in Bangalore

To assist you in finding the right course we’ve compiled our most popular 7 digital marketing courses in Bangalore with details like course curriculum, duration and placement options, certificates, and more.

Before we get to the online marketing classes in Bangalore Let’s first consider the increasing role of marketing via digital to Bangalore.

Every brand is striving to be more successful in its marketing field and to a wider range of customers. But, the old methods of marketing automation have failed to provide the best ways to expand. This is where the necessity for digital marketing campaigns is born.

The digital marketing field is remarkably similar to traditional marketing however, the primary difference is that you use web marketing campaigns to advertise your organization, brand, or product.

With 90 percent of the population moving towards the internet, businesses have recognized the significance to have online.

The field of digital marketing is growing at such a rapid pace, the demand for experienced digital marketers who can manage the company or brand in this new field is growing at the same time.

This is why many students are thinking about this field as a job possibility.

Being a digital marketer comes with numerous advantages as well as numerous opportunities to take advantage of for professional advancement.

Below you can see the Average salary for digital marketers in Banglore.

digital marketing salary in Bangalore
Source: Glassdoor

The salary depends on the skills and expertise you carry.

However, it’s crucial to master these skills correctly.

When you’ve got a firm grasp of all the latest trends, concepts, strategies, marketing tactics, and tools used in the field, you’ll be able to do amazing things.

To make the learning process easier for us, we took the opportunity to provide a list of the top seven online marketing classes in Bangalore.

The Demand For Digital Marketing Courses in Bangalore

Numerous excellent institutes offer exceptional education in Digital Marketing Courses in Bangalore.

But the subject matter is so extensive that you have to think about a few aspects before settling on a specific Digital Marketing Institute.

Today, Google Certification has grown to be a significant element in the overall digital marketing strategy and planning.

Be sure that the institutes offer sufficient Google Certification programs in their digital marketing course.

The course and fee structure vary greatly from one institute to the next. It is important to understand the subject you’d like to learn to improve and increase your skills.

A majority of these institutions offer demonstration sessions, so you can check the demo videos of their institutes to determine which Institute is suitable for you.

Join your Social Media links and check out the reviews, opinions, and ratings. Be aware of these important points before you choose a particular digital marketing institute to learn your information.

Top 7 Digital Marketing Courses in Bangalore:

Below we have mentioned top digital marketing institutes that provide the best digital marketing training

1. Digital Vidya

Digital Vidya was the first institution in India to launch the first social media-related seminar in 2009. That same year they also launched the world’s most prestigious master certification program for digital marketing.

In the years since 2009 Digital Vidya has grown to become an EdTech company that has educated over 60,000 individuals from over 55 different countries.

With their long-standing time in business and long-standing presence, they are the most effective data science and digital marketing business in Surat.

Over 70 trainers who are certified employ Digital Vidya the majority of them have over 10 years of expertise.

One of the most significant characteristics of these trainers is their expertise in a specific area.

They are specialists in fields like SEO, SEM, email marketing, social media marketing, inbound marketing, and e-commerce marketing.

You won’t find a more qualified group of instructors to help you. The capacity of trainers working together to design the perfect curriculum is unmatched. This is precisely the way Digital Vidya has done. They enlisted the top professionals in this field to develop the curriculum.

This program has also been examined by leading companies like Google, Facebook, LinkedIn, Hubspot, and Shopify and ensured that it is compliant with the standards of the industry and has the capabilities.

At Digital Vidya, they also have a focused approach towards corporate training. In the past 10 years, they have been constantly working on developing mechanisms that improve retention of the matter post-training.

They, conduct enterprise training and workshops in a form that makes it feasible for trainees to jump-start their tasks without additional support.

They provide a variety of Digital Marketing courses in Bangalore for the convenience of students.

Executive program in Digital Marketing online, which has been designed to provide a deep understanding of consumers and the different channels.

The goal of the course is to provide hands-on training in developing, monitoring, and analyzing, as well as optimizing your digital marketing channels to increase the return on investment.

It is a highly professional institution and the instructors are experts in guiding students into professional success.

Course Curriculum :

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM/Google AdWords)
  3. Email Marketing
  4. Inbound Marketing
  5. Web Analytics
  6. Facebook Marketing
  7. Other Digital Marketing Topics

Course Duration :

(i) Fast Track Training for 4 Months

(ii) Regular Track Training for 7 Months.

Course Highlights :

  1. The Digital Vidya faculty is a great team of trainers.
  2. Most of them have been in the industry for over two decades.
  3. It is easy to follow and well-organized. Access to new materials as well as different tools is also available.
  4. Digital Vidya offers the course material to last the duration of your life.
  5. Internships are focused on hands-on projects and research.
  6. Digital marketing course with placement guarantee
  7. 15+ Industry Certifications (Including Google, Facebook, and LinkedIn)
  8. Students can get their questions answered through this Q&A Forum.
  9. Get free digital marketing tools worth INR 72000/.
  10. Digital Vidya offers a unique digital marketing internship program that can help you improve your skills.

Contact details :

Address: Axis Bank Building, 2nd Cross Road, Neeladri Nagar, Electronic City Phase 1, Bengaluru, Karnataka 560100


Phone: +91-80100-33033

2. Digital Academy India

Digital Academy India is among the top digital marketing education institutions, helping people with their personal and professional development.

They integrate the practical and teaching to help students gain tangible knowledge and apply them to digital trends and strategies.

The institute offers a complete understanding of digital marketing, which is focused on the quantitative and digital aspects that are driven by data.

The digital marketing programs they have are :

  1. Certification Program in Digital Marketing(CPDM)
  2. The corporate, digital marketing training program
  3. Google Adwords certification course
  4. The Certified Digital Marketing Associate course
  5. Social media & Mobile Marketing Course
  6. Certification for search marketing

Course Curriculum :

They have 13 modules, which comprise :

  1. Introduction to digital marketing
  2. Optimization of websites and usability
  3. Search Engine Marketing -SEM
  4. Digital Display Advertising
  5. YouTube Advertising
  6. Search Engine Optimization- SEO
  7. Mobile Marketing
  8. Affiliate Marketing
  9. Email Marketing
  10. Generating leads for Business
  11. Web Analytics
  12. Integrated Digital Marketing Communications

Course Duration

They offer classes online. Instructor online, from 4 to 7 month live online classes (weekday and weekend batches).

Who should take Digital Academy India Digital Marketing course in Bangalore?

  1. Marketers who are looking to make more value from their digital channels.
  2. Digital marketers looking to develop their skills and advance their careers.
  3. IT/Technology professionals who wish to provide digital marketing solutions to their clients.
  4. Students looking to develop their digital marketing abilities to take advantage of a variety of job opportunities.

Course Highlights :

  1. The course curriculum is developed by experts.
  2. Access to the course content for life
  3. You have an option to work on real-time tasks.
  4. Participate in projects.
  5. Exclusive Internship Opportunities

Contact details :

Tel: +91-80100-33033


3. Delhi School Of Internet Marketing

DSIM is the fastest-growing institute for digital marketing in India. It’s a center of knowledge for working professionals, businessmen, and specialists where top-quality teachers instruct different subjects.

DSIM is renowned for its streamlined style that includes classes as well as online learning.

It started with a single center, but then it increased to over 15 centers throughout India. Since it was established, DSIM has successfully passed more than 30,281 students.

In addition, in the last two years, the school has been able to conduct all of its training on the internet and has experienced significant growth thanks to the top-quality coaches.

Accredited DSIM students have been able to enjoy the most lucrative pay packages within their respective departments.

Through their outstanding advanced digital marketing education, DSIM has practiced more than 59000 professionals, put in more than 4912 students in the right positions, and helped define the career of 10281+ professionals and increase the revenue for 5826+ businesses.

Course Curriculum :

  1. Effective email marketing
  2. Email Automation
  3. Consumer Acquisition Strategy
  4. Facebook Marketing
  5. Facebook Advertising
  6. LinkedIn Marketing
  7. Twitter Marketing
  8. Instagram Marketing
  9. Pinterest Marketing
  10. Snapchat Marketing
  11. Search Engine Optimization (SEO).
  12. SEO: Social Media
  13. Mobile Optimization
  14. Google Competitors Analysis
  15. Google Adword
  16. Display Advertising
  17. Mobile Advertising
  18. Video advertising
  19. Advanced Campaign Optimization

Course Duration :

  1. Online – 4 months
  2. Classroom – 6 months

Course Highlights :

  1. 14 certifications from Google, Facebook, and Hubspot
  2. India Job Opportunities
  3. Digital marketing tools worth 72,000+ are available for free.
  4. Each batch is home to over ten trainers. Each trainer is an expert
  5. Students immediately start working on projects after the course is over.
  6. Access to the Learning Management System 24 hours a day with many benefits
  7. Access to the most up-to-date material for the real world (slides or videos), quizzes/quizzes, and exams)
  8. Get free access to the Experts Section – Industry webinars led by experts who discuss the various aspects of Digital Marketing. This simplifies the learning process.
  9. You will be given access to the Q&A platform to ask questions related to the course.

Contact details :

Address: 5, Krishna Industrial Area, Hosur Road, Near Forum Mall, Above Enfield Showroom Koramangala Bangalore, Karnataka–560029

Helpline: 080-41266200

4. Digital Academy 360

They have digital marketing courses in Bangalore Marathahalli, Jayanagar, Malleshwaram, Indiranagar, and more areas.

It is among the most well-known digital marketing colleges in India which provides the best digital marketing courses in Bangalore.

They’ve been named “The Most Online Education Institute” from Education Times as well as Knowledge Hunt.

They’ve taught 2000 students. They have more than 250 employers and they have been acknowledged for their top-quality hiring procedures.

Course Curriculum :

  1. Digital Marketing Fundamentals
  2. WordPress Website Designing
  3. Search Engine Optimisation
  4. Webmaster / Search Console
  5. Google My Business
  6. Google Display Ads / PPC / SEM
  7. Social Media Optimisation
  8. Social Media Marketing
  9. Bing Ads
  10. Google Analytics
  11. Online Reputation Management
  12. Video / YouTube Marketing
  13. Quora Marketing
  14. Email Marketing
  15. WhatsApp & SMS Marketing
  16. Content Marketing
  17. Affiliate Marketing
  18. AdSense Marketing
  19. E-commerce Marketing
  20. App Store Marketing
  21. On-page SEO Strategy, Auditing, Planning, and Reporting
  22. Google Ads Campaign Optimisation, Bidding & Budgeting
  23. Social Media Marketing Planning and Optimisation
  24. Digital Marketing Competitor Analysis

Course Duration :

Their digital marketing course in Bangalore is for 3.5 months.

Course Highlights :

  1. 19 Digital Marketing Certifications
  2. Recognized Certifications
  3. Live Projects and Industrial Case Studies
  4. Practical Training
  5. Masterclass
  6. 100% Job Placement Support

Contact details :

Phone: +917353515515

Address: 435 Paras Plaza, 2nd Floor, Sampige Rd, Malleshwaram, Bengaluru, Karnataka 560003

5. Digital Monk

Digital Monk is one of the most prestigious Digital Marketing training institutes in Bangalore.

Their digital marketing courses in Bangalore are targeted at college students, professional entrepreneurs, business owners, and future entrepreneurs.

Digital Monk has trained over 5500+ students over the past year. With over 100 placement partners. Let’s look at the course they offer:

Course Curriculum :

  1. Introduction to digital marketing
  2. Graphic Design
  3. Video Marketing
  4. Youtube Optimization
  5. Website Design and link building
  6. Landing Pages
  7. Web Security & Optimization
  8. Ecommerce Marketing
  9. Content Marketing
  10. Email Marketing
  11. Social Media Marketing
  12. Google Ads
  13. Microsoft Bing Ads
  14. Facebook Ads
  15. Search Engine Optimization
  16. Google Tag Manager
  17. Google Analytics
  18. Online Reputation Management
  19. Conversion Rate Optimization
  20. Digital Marketing Strategy
  21. Affiliate Marketing
  22. Growth Hacking
  23. Sales Funnels
  24. Freelancing

Course Duration :

The course duration is 2 to 4 months.

Course Highlights :

  1. 50+ Modules
  2. 15+ Certifications
  3. 100% Placement Assistance
  4. Complete Practical Program
  5. 6 Capstone Projects
  6. Learn from industry experts.

Contact details :

Phone: +91 8310657401

Address: No.944, 3rd Floor, 16th Main Rd, Kuvempu Nager, BTM 2nd Stage, Bengaluru, Karnataka 560076

6. Learn Digital Academy

Learn Digital Academy is India’s only digital marketing company which is located at an institute for an agency located in Bangalore.

It was named “The Institute of the Year for Digital Education in 2020” and provides accredited digital marketing classes in Bangalore and also real-time projects and hands-on learning.

If you’re searching for an advanced program for digital marketing located in Bangalore it’s the ideal option.

Course Curriculum :

  1. Introduction to Digital Marketing
  2. Website Building & Web marketing
  3. Content marketing
  4. Blogging
  5. Search Engine Optimisation
  6. Google Ads/PPC
  7. Social Media Marketing
  8. Lead Generation
  9. Mobile Marketing
  10. Email Marketing
  11. E-commerce Marketing
  12. Online Reputation Management
  13. Affiliate Marketing
  14. Sales Funnels
  15. Digital Marketing Strategy
  16. Google Tag Manager
  17. Google Analytics

Course Duration :

Their digital marketing course in Bangalore is for 3 months.

Course Highlights :

  1. 12 Google Recognised Certifications
  2. 3 Months Internship
  3. 100% Placement Assistance
  4. Practical Training on Live Projects

Contact details :

Phone: +916366370046

Address: J.P.Nagar, 4th Phase, Govindappa Building, Near Delmia Circle, Bangalore – 560078.

7. National Institute Of Digital Marketing (NIDM)

NIDM was established by the late Mr. M.S Kuma, a digital marketing expert and speaker with more than 10 decades of expertise.

The instructors here have eight years of experience as professionals in the realm of digital.

They have trained more than thousands of trainees who come from HP, ThinkVidya, Myntra, Flipkart, etc, and have run more than 50 corporate seminars.

NIDM Koramangala Koramangala provides excellent advanced digital marketing programs in Bangalore for working professionals, students, and entrepreneurs.

Course Curriculum :

  1. Introduction to Digital Marketing
  2. Digital Marketing strategies.
  3. Google certified Ad words Professional.
  4. Google Certified Analytics Professional.
  5. Search Engine Optimisation
  6. Lead Generation Campaign
  7. Affiliate Marketing — Business Process Development.
  8. Startup Consulting — Social Media Marketing
  9. Online Branding
  10. SEO
  11. SMM
  12. SEM
  13. E-Email Marketing
  14. Google Adsense
  15. Affiliate Marketing
  16. Google Analytics
  17. Blogging

Course Duration :

Their digital marketing course in Bangalore is for 3 months.

Course Highlights :

  1. Free Demo
  2. Mock Interview questions and interview preparation
  3. 5 Live Projects
  4. 8 Globally Recognised Certifications
  5. Post Graduation Support
  6. Expert Advice from Industry Professionals
  7. Placement Services

Contact details :

Address: #201, Santa Clara building, 3rd Floor, Opp. MTR and Marks & Spencer, Koramangala, Bangalore- 560047.

Phone: +91 9611303057


Digital marketing training isn’t as hard as you’re believed to be. With the right knowledge, you can be an expert in the digital world.

To guide you on the correct path we offer the digital online Marketing Training Course that gives you the chance to study with professionals in the industry.

If you do decide to pursue online training, then we’d like to hope that this list will help you choose the right institution that will suit your needs best.

FAQ – Frequently Asked Questions

Q1. What is the cost of a Digital Marketing course in Bangalore?

The price of a course in digital marketing in Bangalore can range from INR 10,000 and INR 5,00,000 based on the institution and the level of the course you choose for. However, the course’s level and the institution you are learning at will affect the complete amount of money you pay.

Q2. Which is the best institute for Digital Marketing in Bangalore?

As mentioned in the list above, Digital vidya, Digital Academy India, DSIM are among the top 3.

They are the best institutes for digital marketing in Bangalore because of their comprehensive online digital marketing course. We highly recommend them.

Q3. Which are the best Digital Marketing courses online?

Courses which provide high-quality self-paced video lectures, followed by live online sessions and one-on-one mentoring sessions with experts are great. Do your research online based on your needs, find a course that suits you best.

Q4. Is digital marketing a good career?

Digital marketing is certainly a great career option as it is the fastest-growing industry. Digital Marketing is a dynamic career that is full of thrilling challenges and possibilities.

Highly skilled employees enjoy great rewards as well as faster advancements in their professional careers. You may be a creative or tech-driven person, there’s a job for you in the world of digital marketing.

This is all for today! I hope that this article has allowed you to select an option from the many offline courses offered by the institutes located in Bangalore.

We also hope that this list can help you move your first step towards having a successful career in marketing via digital channels.

Top 10 Best Digital Marketing Tools

With digital marketing already replacing the traditional form of marketing techniques at a really-really fast pace, marketers hailing from different walks of life must apprise themselves with the top tools, tips and techniques to attain the best set of results for their campaigns. In the same frame of light, enlisted below is a comprehensive list of top 10 best digital marketing tools, leveraging upon which will enable marketers to build a result-oriented digital marketing plan.

Hello Bar


HelloBar enables to show a customizable bar at the top of the pages on your blog/website.


2It is a browser extension for Gmail that shows rich social profiles based on email address.  Also, it allows to take a quick look at people’s conversations on social media and mould your own conversation accordingly.


3A data append service that works based on email-id (US only).

Subscribers Magnet


Subscribers Magnet is a customizable opt-in form for your blog. It can appear in a pop-up, in the sidebar, within the blog itself, in the blog comment, as a header strip and as a floating footer.



The tool FollowerWonk allows search through the bios of Twitter users. Besides LinkedIn, it is an extremely good place to trace new people for your product/service.



What is it? An online tool to build & host landing pages that doesn’t require programming is Unbounce. Moreover, A/B testing is part of the package with this tool.



For users looking for an easy way out to find how your visitors use their website, GhostRec can be leveraged upon. Moreover, if the perspective is lead generation by analysing the behaviour of people coming onto your landing page, then also this digital marketing tool turns out to be of utmost relevance.


This is a simple tool to send segmented, transactional or lifecycle emails.


Based on the activity of your users on your application, you can segment them and send custom messages by leveraging upon this digital marketing tool.



One of the most crucial and reliable digital marketing tool from the lead generation and sales perspective is Mixpanel. Ideally, this tool allows the user to create arbitrary number of funnels that track interactions beyond webpages. For example, you could say, people who visited landing page, then filled up guide download form, then clicked on the email link to guide download.

So, aforesaid was the list of the top 10 best digital marketing tools that every marketer must use. Did you find any of the above-listed tools interesting for your campaign? Do share your views with us in the Comments section below.

Enjoyed Learning Digital Marketing From Experienced Professional Trainers

Omkar TiPoojallu is an HR Head at Head Hunters HR. He is an IT graduate having interest in the digital marketing domain.

Digital Academy India: What created your interest in learning Digital Marketing?

Omkar: Well I always believed that marketers especially “digital” are as much scientists as they are artists and I always had a knack for creativity, imagitivity and innovation, so digital marketing seemed the right option for me at that point in time in my life when I was taking a huge shift in my career. I am an IT graduate, worked in IT and has been a science student all my student life. But I couldn’t see the same growth in IT as I could see in Digital marketing. Hence I decided to pursue this field which has now become my passion. Also social media is the new frontier in technology and i as a ‘digital marketer’ wants to stay ahead of the curve.

Digital Academy India: Why did you opt for Digital Academy’s Digital Marketing training programme?

Omkar: Simply put, because they worked with one of the best in the industry. I opted for digital academy only for their collaboration with GOOGLE which they had put on their website. I was also impressed by their teaching department, in my case three amazing knowledgable instructors which all had some experience working in google or for google.The fact that they all worked for GOOGLE and they had tied up for GPC i.e Google Professional Certificate was why I choose Digital Academy India.

Digital Academy India:  Please share your experience in learning through an instructor-led, online format.

Omkar: They were really Professional and knowledgeable and they could solve our query immediately and that too with practical industry based examples and cases was good. Absolutely enjoyed learning digital marketing course from them. There were some difficulties in the programme throughout the course because of connectivity on ours and their part. But they covered up for it moreover by helping in understanding the subjects and lectures better.

Digital Academy India:  According to you, what was the highlighting feature of Digital Academy’s training programme?

Omkar: Well, the highlighting feature of Digital Academy’s training programme, according to me was that all three instructors had in-depth knowledge of the industry and they made me learn, understand the subjects through live industry cases. They gave live industry cases as example to make me understand for every query, problem or doubt that I had.

Digital Academy India: Please share top 3-5 takeaways from the course you participated at Digital Academy.

Omkar: As I was completely new to this subject, the manner in which my instructors helped me understand the nuances of each topic and made it easy to learn.

Also, how each and every topic was demonstrated with the help of examples of famous case studies and information that was related to the industry and very relevant to the topic at hand.

Helping in simplifying the technical jargons and modifying the learning content in order to make it more understandable, innovative and more easy to grasp, along with instructors excellent information comprehending skills to help us understand the knowledge.

Digital Academy India: Did you recognize any change in your professional career after applying the concepts learnt in the programme offered by Digital Academy’s Certification Programme in Digital Marketing (CPDM)?

Omkar: As I have mentioned earlier, I have completely changed my career stream. I am now embarking on a completely new professional career and now want to succeed and be able to grow exponentially in this new field.

As I am a fresher, I will require all the help and assistance in this completely new field from Digital Academy’s placements cell and their assistance in order to acquire a decent job for myself and am hopeful that all assistance and help would be provided to me in gaining my dream job.

Digital Academy: Please share your experience in performing the live project. How did Digital Academy’s program helped?

Omkar: Well, because I am a fresher I have not worked on a live project from industry. I am searching for a job where I will get to work on a live project, but I am confident that with Digital Academy’s Training I will be able to successfully carry-out any live project and be able to thoroughly satisfy my clients.



Google – Year in Search 2014

‪#‎Google‬ ‪#‎YearinSearch‬ A lot has happened in the past 365 days, and this 90-second year in review puts a hopeful spin on another passing year – revving us up for all that awaits in 2015.

This year people searched for everything under the sun and beyond,  from distant comets to tiny burritos. And they asked Google important questions like, “where do we come from?” and “should I get married?” 🙂

Explore the Year in Search

Want to learn more regarding casino games? Experts from are going to assist with this challenge. Check out the post about casino games. The specialists share their opinions on important features of gambling games: types of games, their payout percentage, software developers, and other aspects.

Understanding Remarketing

The term “Remarketing” means targeting the users who previously visited your site but did not contribute to conversion. This process aids in reconnecting with potential buyers, this process is much more specific and focused. It is channeled towards those who have already displayed an interest in you.


Now why should you target the users again? It is because Remarketing aims at capitalizing on the moment when users are ripe for the picking, (alright, to frame it in a less objectified manner) it is a process of increasing sales activity by targeting users when they’re most likely to contribute in conversion, which is right after they’ve browsed away from your website.

Now this approach is channeled towards a specific crowd, not a scattershot towards everyone. This step is undertaken to bolster sales activity, to get a greater number of registrations and to create brand awareness by being constantly present for the user/users.

Re-Targeting customers is a beneficial aspect as they’re most likely to buy right after navigating away from your page; it caters to a set of customized audiences.
Often referred to as re-targeting, remarketing becomes detrimental in extracting every chance at conversions.
Another alluring aspect is that the reach of such a marketing strategy stretches far and wide due to the vast expanse of the Google Display Network.
Efficient pricing makes it easier for you and your budget, especially with the ease of ad creation. With a wide array of options available, such as creative messages through text ads, there is greater visibility as to where you ads appear. Or you can have Ads in the form of Images/Videos.

We’ll look at the various forms Remarketing takes, at a glance

  • Remarketing for the Display Network– Displays ads to your site for visitors while they browse the web.
  • Remarketing Lists for search ads– matching the ads on your site according to the user’s search query on Google.
  • Remarketing for Mobile Apps – the purpose of this is to reach customers who have frequented specific sections of your mobile app, it will display ads while they use other apps.The purpose of these ads is to generate dynamically created ads relevant to people who visited a specific section of a site.

    Here’s a start-up guide for creating your first basic remarketing campaign.

How to optimize for Conversion Rate?


Conversion Rate Optimization: is to raise conversion optimization rate i.e. to generate and direct a colossal amount of traffic to your website and let the hits pile up.
The beauty of this is that you don’t have to alter your advertising expenditure, you just tweak up your approach to make the most of the traffic on your site. A high traffic rate is no indicator of success unless you receive as many conversions.
The objective is to compel the highest number of users to indulge in the process of conversion.
Now just before we go all “Gung-Ho” let’s take a glance to realign a couple of things

  • Analyse your current rate of conversion.

  • Jot down all the troublesome areas you have.

  • Check if you have an effective Call-to-Action (A conspicuously placed “Buy Now”/“Contact Now” button)

  • Ensure user friendly U.I. Paired with crisp, clean graphics to ensure the User navigates without any hindrance.

  • Cohesion is of paramount importance, double check again whether your site is inseparably linked to the product on sale

Moving forward, the double checking and realigning things into perspective affect many factors which determine your conversion rates.
You have your Bounce Rates, which give you stats of users leaving after not getting past the first page, followed by Exit Rates which shows you the last page users viewed before leaving. Average Page Views, the number of pages users leafed through before navigating away from your website.

Now the question is why are they leaving? Is your site not compelling enough? Alluring enough? Are there too many Calls-to-action complicating the life out of the user? Are your products loosely linked with your ad? Website’s a bit too intricate and elaborate? 

Let’s not forget about the “split-second” attention of users that goes astray if the content is unappealing, the relentless speed at which the mind either gets attracted or strayed from the content is blinding. The rainbow of moods the user might have, the distractions faced by the user while shopping are uncontrollable forces of nature. What is in your control is to make the content appealing, universally.

We want quick and easy access to the site which makes good on its promise and indeed provides the goods the ad was made for, then we want quick and easy navigation to get or find the product/service we need and to sum it all up; a hassle free checkout which complicate the life out of you.

Make sure you don’t have your website committing these cardinal sins which lead to inevitable failure.

Having an unattractive Website
Make sure you website is not droll and unattractive. Ensure cheap graphics are not used; there needs to be harmony across the page.

Unnavigable Webpage
Suppose you’re selling ties. If one has to peel his eyes out to get to know about the product, then you know you’ve lost your potential customer right there. (No information about the ties and the size chart being lost to oblivion would be the catalysts in hiking up the bounce rate, in this case)

Poor Call to Action
once the user is lost on webpage, all hope is not lost, and they only abandon ship when there is no guide to get them back on track. No “help” button will be the final nail in the coffin, A coup de grace which will further bolster the exit rate on the website.

These reasons, coupled with many more seal the high Bounce Rate of any website, these are cardinal sins you don’t want to commit. Reanalyze your site and make sure your folly isn’t listed above.



Ensure site speed is always at par with the word “Speed”, a slow page-loading time will cause users to go astray.  
So make sure your site is responsive and as fast as fast can be.

Have room for reviewsimage

This is how you social proof your website and create further credibility, testimonials will work as well. Use a mark of authentication to validate the authenticity of a review or product. For Example, Amazon has “Certified buyer reviews” in their review section and “Amazon Certified tags” for further proof of authenticity of their products, this authenticity makes user feel safe and stands as further proof of the genuine quality of your products.

Consistency Across all Platforms

Now this determines how wide your reach is through the various platforms at your disposal.

How mobile friendly are you? Statistics reveal that 79% of all Smartphone owners are online shoppers. This is an invaluable resource you want to tap into. Even before heading off to shop, users venture online to review the product they want to buy. Shopping bags are fast becoming relics of a time gone buy. Make sure your website is mobile/Tablet/PC friendly as users actively engage on websites through these intermediaries.

Language and Privacy Friendly

Even though English is a widely spoken language, it would be a good provision to have your site be language friendly, enabling users from different parts of the world to interact with your site, the wider the reach; the greater the possibility of conversions.
Privacy clauses further ensure in reaffirming the sense of security users would feel by shopping online; Delivering a secure payment system, confidentiality of the user’s info etc.

Community Building/Referrals

Build an online community to increase the extent of your interaction with users and potential users. This will generate a good sense of brand name with round the clock presence.

How to predict Keyword Volume?

Now, Keyword volume loosely means the weekly/monthly search volume for a set of keywords.
It is a mode of predicting how well your set of keywords will fare in the world of advertising and against fellow competitors. This step serves a very efficient precautionary test run.

It’s a sneak preview of how efficacious your set of keywords will be for generating your expected volume of searches. It is a precursor for effective implementation, helping you decide what keywords to add to a new or an existing campaign which would ultimately tailor your budgeting decisions for optimum use.
Again, as previously stressed upon, Keyword selection requires a comprehensive understanding of the market, a coherent picture (should be clear as day) of the market/target audience. The understanding of the market would further lead you to verify actual interest of the audience, whether it is being highly talked about or not at all.

Let’s suppose your interest has been incited towards the Tech-world, it would bode well to keep tabs on the current happenings i.e. what is trending in the tech-world and what is not, TechCrunch would prove a dependable source of information or any subscription to a Tech-Mag.

More often than not it is the “untapped resource” which serves as a goldmine of potential. By “untapped resource” I mean to bring your attention to the news sources which talk about a topic just a tiny bit, but you see the extensive nature of debate on a blog or a Q&A blog somewhere, this would indicate that the social interest hasn’t been mainlined as yet to instigate the potential growth, which would give you
the perfect opportunity to swoop in the with your set of keywords giving way to rigorous advertising.

Now, as an example take this excerpt from Read on.

“There’s a trend to start using the word “growth hacker” to describe marketers in Silicon Valley. So Silicon Valley has historically not particularly liked marketers, and so now they’re embracing marketing and the practice of getting actual customers on their start-ups by calling it growth hacking. That’s what they have chosen to call it. That’s fine. Now, news sources are writing about this only a tiny bit. Social sources are talking about this a little bit more, and you can see plenty of activity on Q&A sites in the technology field, like on Quora, like on Formspring.”

So what does this indicate to you? Well, it says to me, “Hey. This means there’s an opportunity there." 

Got a clear picture?

Now, to guide thee on thy lofty quest, Google provides you with a Keyword Planner which makes life easy. From historical stats to keyword grouping for finding a suitable set of keywords most relevant to your product, it comes loaded with virtual test runs to check/estimate the success rate of the keywords. That estimate will be your guiding star to help you budget accordingly.


To get you on your way, here is a setup guide for the Keyword Planner