How to Create A Data-Driven Content Marketing Engine: Webinar Recording

Wish to learn how to measure the effectiveness of the content that you are building? The webinar on ‘How to create a data-driven content marketing engine’ led by industry leader, Mohit Bhakuni will enlighten you with the information.

Mohit Bhakuni is the founder and CEO of Contify, an intelligent web monitoring platform for businesses to track their competitors, customers, and industry news against event triggers with unmatched relevance. The platform is largely being used to track marketing activities. He has 14 years of experience across media, consulting, and technology. Mohit has spent the last 5 years building and scaling Contify.

The information that he shared majorly focused on the fact that it is essential to discover the idea that the competitors are pondering over. Accordingly, judge what kind of content is working well. Accordingly, distribute the content for large engagement. Digital marketing is acting as an art and not science.

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YouTube Keyword Research Tips That You Have Probably Missed! : Webinar Recording

During a webinar on ‘YouTube Keyword Research Tips That You Have Probably Missed!’, industry leader Akhil Kakroo, Lead- Content Services, TO THE NEW Digital, touched upon the following aspects that enlightened the attendees:

  1. How to plan your keywords for new videos
  2. What are the important guidelines to follow when performing keyword research
  3. Some unconventional but important techniques in keyword analysis
  4. Keyword tools available in market for free or premium
  5. How to check whether the keyword performance and revise them

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Three Critical C’s for Online-to-Offline (O2O) Customer Acquisition: Webinar Recording

To throw light upon how to fetch customers from Online-to-Offline (O2O) mode, a webinar was hosted on the 3 Critical C’s – Content, Conversation and Coordination for both Online and Offline Customer Acquisition.
 
This webinar was hosted by Sujit Thomas Zachariah. He is the founder and CEO of Nifty Window, a leading hyper-local discovery and online-to-offline conversion driving platform for brands with brick & mortar presence. Sujit leads strategy, product management and business partnership efforts at Nifty Windows. Prior to co-founding Nifty Window, he was a Product Director at Yahoo! US, where he led merchant experiences across Yahoo! Small Business and Yahoo! Local. He holds a MBA from Yale University and a Ph.D. in Computer Science and Engineering from State University of New York at Buffalo.
 
He discussed about the implementation aspect of 3C’s by sharing that after the data is put into place a lot of monitoring needs to happen. Data monitoring helps in optimization, products you should / should not carry. Thus, the problem needs to be solved. So, he suggested to build the stack of your own or partner with others for better customer acquisition. 

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The Perfect Recipe For Digital PR: Webinar Recording

Public Relation is the most important activity which every company needs to plan in order to maintain their goodwill among the audience. It is the way in which organisations, companies, etc. communicate with their target audience.

Companies connect directly or indirectly with their audience through media to create a strong relationship with them. The webinar on ”The Perfect Recipe for Digital PR” states the essential ingredients for PR and what is the process for perfect PR. This webinar was led by Dr. Som Singh, Founder and Chief Marketing Advisor at Unspun Consulting Group. In her initial years, she committed herself to learning the nuances of marketing, technology built on my domain expertise by working for different companies. After that, she began her journey as a woman entrepreneur.

She is passionate about life, she has tremendous passion towards supporting the growth of more entrepreneurs in India. She explains in the webinar about the content tools, free tools and paid tools which can help in PR.

One will get good insight from the webinar recording shared below:

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Material Design Done Right: Webinar Recording

Google is out with it’s newbuzz Material Design. All the Apps are in a rush to go material but without full understanding of the same, many apps have started looking similar and loosing their identity of brand.

Robin Dhanwani, Founder and UX Designer of Parallel Labs, provided an introduction to Material Design for Android in today’s webinar. He shared how one can follow the guidelines for Material Design without compromising on brand identity. Many case studies were shared about those Apps which were successful in applying Material Design.

Robin’s Parallel Labs is a digital product design lab based in Bangalore. It has helped many emerging companies with User experience design of their web and mobile products. Before Parallel Labs, he also spent 5 years at Beard Design.

In this webinar, we got an understanding about what is material design, how to create user experience maintaining the brand identity.

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Digital Disruption Is Just The Beginning: Webinar Recording

Digital Marketing is emerging at a massive pace all over the world. Changes empowered by Digital Technologies that occur at a pace which disrupt the established ways of social networking, doing business and our thinking is Digital Disruption.

In today’s era, there are very few industries which are not dealing with the arrival of digital customers. Many business ideas are getting disrupted due to the increasing demands of the consumer and digital technologies. The world of digital engagement is experiencing a similar transformation, though instead of taking centuries to change how consumers act and what marketers do, this human civilization transformation equivalent of marketing is happening at a very rapid pace.

In this webinar, Umang Bedi Managing Director-South Asia at Adobe responsible for Business Operations which includes growth of sales and marketing functions, driving strategic partnerships and alliances shared his valuable thoughts on the beginning of Digital Disruption. He has a strong understanding and their needs in an evolving creative and digital economy. He threw light upon the past, present and future of Digital Disruption.

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Webinar Recording Of Building Career In Digital Marketing Agencies

Digital marketing is an ocean itself. Discover the in-depth knowledge about Digital Marketing with Himanshu Arora, Co-founder of Social Panga who hosted a panel discussion on Building Career In Digital Marketing Agencies. Ravi Kumar is the Assistant Vice President at AdLift and Sanjay Singh is a Co-founder at Essence Digital, were the leading speakers who shared their valuable thoughts and learnings with all the participants and attendees. Focusing upon all the major domains of digital marketing, they enlightened upon various skill-sets expected in digital marketing agencies. Sharing their personal experiences, on their journey in the field of digital marketing they made the discussion very engaging and interesting for all the participants.

Also, they listed few certifications, which are relevant and most beneficial in the digital marketing agencies. They gave an overview on the career path and how you can expand your business through Digital Marketing. They gave various takeaways on how one can start-off their journey from a junior level and can pace up achieving best ranks in the industry.

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Kick-Starting Your Entrepreneurship Dream With Passion: Webinar Recording

Follow your heart, but do not forget your mind at home. All you need to do is, to set a parameter of success for yourself. The webinar leader Khyati Mehra Sharma followed her dream of becoming an entrepreneur through Khyatiworks, without quitting over her standard job to earn bread and butter.

She made a mention of the following questions during the webinar, which you can also find in the recording of the session.

1. What is that one thing (could be a hobby or an idea) that makes me feel alive? Something you can imagine doing even after 30 years with equal zeal?

2. What is that one thing about it that makes you stand out, for example: if someone loves crafting, how is that person’s crafting product different from others?

3. Who is your target audience? Who do you see buying the product/idea?
4. Now imagine a scenario where the response from buyers is not like you expected – what is the first thought that comes to your mind?

  • I was wrong, should change
  • I am very sure of my work, but the world demands something else so I am going to change
  • I know this is the way to go and can visualize my future, I need to keep trying and reaching the right audience

5. Imagine if you do not make as much money out of your venture for some initial years, what is that thought that comes to you?

  • This was a wrong decision
  • This is something l love to do and nothing can change that. I am willing to continue and follow my dream till it gets its deserved place

Khyati Mehra Sharma successfully covered her path, even after walking on the two roads simultaneously. As, she was crazy about her love for software, coding and writing logic. She is also a successful entrepreneur, at the Founder of Khyatiworks a perfect online portal for all the art-lovers.

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The First 30 Days Of A Mobile App: Webinar Recording

Mobile apps are becoming the new gateway for marketing activities and more & more people are getting lured to this form of interface to any product or service. Getting into the in-depth details, mobile apps require a lot of details to work on such as selecting the appropriate app category, choosing advertising channels for promoting the app, what logos to use, app store optimization with proper Keyword Research and much more.

To resolve the queries,  Rajat Garg, Founder, Shimply.com shared his insightful informative knowledge on the concept of mobile apps and how to trace it journey by making it user-friendly.

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How To Outsource Digital Marketing Services? : Webinar Recording

With merely two available options for every business entity, either to do it yourself, in-house style or to outsource the services to an expert who can perform those activities in a better way. Moreover, it is practically not feasible to do each & everything on your own, so it becomes imperative to realize the fact that it is ideal to outsource certain services to be able to stay ahead in the race.

To bring light on how to outsource digital marketing services, a panel discussion was conducted by panelists Himanshu Arora, Co-founder, Social Panga Manuj Bajaj, CEO Founder Partner, GreyBox Technologies hosted by Prateek Shah, Founder, Green Smyles. 

With merely two available options for every business entity, either to do it yourself, in-house style or to outsource the services to an expert who can perform those activities in a better way. Moreover, it is practically not feasible to do each & everything on your own, so it becomes imperative to realize the fact that it is ideal to outsource certain services to be able to stay ahead in the race.

To bring light on how to outsource digital marketing services, a panel discussion was conducted by panelists Himanshu Arora, Co-founder, Social Panga Manuj Bajaj, CEO Founder Partner, GreyBox Technologies hosted by Prateek Shah, Founder, Green Smyles. 

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