Are you enticed by Digital Marketing and want to start a career in Digital Marketing? Getting a Digital Marketing Executive’s job is the perfect option for you. But with too much information on the internet, I understand that you would be a bit bamboozled about the best approach to become one.
In this post I am going to lead you by the hand and make you understand the path to become a Digital Marketing Executive in 3-6 months. You may also check out this eBook on the “Journey of a Digital Marketer”, which talks about everything related to a career in the Digital Marketing industry.
Table of Contents
Backdrop of Digital Marketing in the Current Day
Perhaps Marketing is an industry that has been affected by the internet the most. With the rise in usage of internet, more people have become prospective customers to any business trying to sell their products or services online.
But there is a catch, interactions and engagement with prospects and customers has become increasingly difficult with the unlimited choices that consumers have. So, the internet has become a place where product visibility has increased and decreased at the same time.
All this makes the profiles of Digital Marketers more useful for businesses. From among the most important profiles are those of a Digital Marketing Strategist and a Digital Marketing Executive. In this post we will concentrate on one of the two profiles.
Who is a Digital Marketing Executive?
A Digital Marketing Executive simply put is a person who is responsible for executing the Digital Marketing plans of a business. He is the guy responsible for applying the Marketing plans of a brand on digital media. A Digital Marketing can wear multiple hats or be a specialist in one online marketing channel. These channels include:
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Inbound Marketing
- E-Mail Marketing
- Mobile App Marketing
- Web Analytics
- Automation
Typically, a junior level digital marketing executive will be given one task or one channel to work on. He will be handed more responsibilities as he grows in his experience. Generally a person with good communication and a course in Digital Marketing is considered for such roles. It is rare that a company hires a person who has to be taught everything from scratch.
The job of a Digital Marketing Executive entails a lot of research as the web keeps on changing continuously. So, he has to be on the top of his game at all times. So, if you are sitting at an interview, you need to show that you know the industry well enough to be considered. If you don’t know of the latest Google updates and the general patterns of algorithms of Social Media, you would not be considered to be the best candidate for the position.
Salary of a Digital Marketing Executive
A Digital Marketing Executive’s salary depends on a lot of factors. And obviously that will make it to fluctuate a lot. Typically the salary of a Digital Marketing Executive will depend on his expertise, job location and the size of the organisation.
A fresher will be paid anything between 2 lakhs to 2.5 lakhs per annum. With experience it is going to increase and a person can earn upto 5 lakhs per annum in an Indian metro city. Tier 2 & Tier 3 cities would pay lesser. Since the sector is growing reports from the US Bureau of Labor Statistics suggest that 225,000 more jobs will be opened by 2024. This means that job openings will increase at a rate of 9% year on year.
Skills of a Digital Marketing Executive
A Digital Marketing Executive needs a plethora of skills to execute his job well. Btw, we have a concept today known as the T-Shaped Marketer. This concept says that a Marketer has to know a multiple of foundational skills and master a few of them. Since marketing has become a multifaceted job today, it makes much more logical sense. Broadly the skills can be enumerated as:
- Marketing Foundations
- Branding & Positioning
- UI/UX Design
- Data & Analytics
- Consumer Behavior
- Front End Code
- Copywriting
- Customer Journey
- Storytelling
- Marketing Technology
With regards to Digital Marketing skills, he would need a good knowledge of:
- Search Engine Optimization
- Pay Per Click
- E-Mail Marketing
- Social Media Marketing
- Inbound Marketing
- Web Analytics
- Mobile App Marketing
- Blogging
Digital Marketing Executive’s Job Description
A Digital Marketing Executive is given multiple KRAs. They may include but are not restricted to:
- Assisting in the planning of Digital Marketing Strategies
- The execution of plans of Digital Marketing
- Actively taking part in SEO efforts
- Bringing targeted visitors to the website using paid ads
- Writing blogs and website content, as and when required
- Writing Social Media and paid ad copies
- Monitoring the competition and making recommendations for improvement
- Researching the trends to reinforce Digital Marketing tactics
- Collaborate with designers to improve website conversions
A digital marketer has to lay special focus on some skills that would help him succeed. Copywriting, On-Page SEO, Off-Page SEO, Link Building, Marketing Automation, Analytics and Creativity are some of the most important skills that he needs.
Interestingly, many aspiring Digital Marketing Executives fail to give enough time to enhance their copywriting and creative skills. But in reality these are the very skills that give life to the personality of a good digital marketer.
Resume of a Digital Marketing Executive
The resume of a Digital Marketing Executive like any other resume is divided into 5 major sections. Each of the sections has to be given due consideration to make a resume stand out. These sections are:
- Professional Summary
- Work Experience
- Education & Certifications
- Skills
- Personal Details
Professional Summary
While writing your professional summary, make it a point that you exhibit your achievements as a Digital Marketer. The recruiter is not interested in knowing that what you want or desire. Rather his focus is on shortlisting a candidate on the basis of their achievements and abilities. Take the example of this summary for a fresher:
“I am a passionate Digital Marketer with great love for blogging. I have generated targeted traffic of 50,000 visitors to my blog in a matter of 6 months. My Social Media skills have led me to gain 6000 followers for my blog. I would love to replicate this magic for a Start-up or an SME.”
In the above summary, the candidate clearly wants to work in an SME environment and that’s where his strength lies. This resume will stand apart in a pile of resumes belonging to freshers. Simply because, this guy has demonstrated results.
Work Experience
Work experience plays an important role in the hiring of a candidate. In the work experience section you should demonstrate the results in detail. This will tell the hiring manager about your capabilities with finer details. You can put it in this fashion:
“Digital Marketing Intern – Digital Vidya
July 2019 – Oct 2019
- Extensively researched keywords for monthly blogs of the brand.
- Optimized already existing blogs and improved the rankings of 75% of them in 3 months.
- Wrote Social Media Ad copies that resulted in securing 15% more leads.
- Outreached 200+ websites and helped the CEO to guest write on 25 websites.
- Helped the Digital Marketing Manager with Analysis and reporting of various ongoing campaigns.
This portrayal of work experience is simple and to the point. This tells the hiring manager of the key activities that the candidate has performed and the results that he has achieved in the past. This will help in letting the manager to estimate where can the executive he is hiring get started.
Education & Certifications
This is a rather simple section. You should write all the academic qualifications you have along with the certifications that you have received. All of this should be written in a descending manner. If you can put more certification from competitive bodies, it will have a great impact on your resume.
Skills Section
Skills are everything that matter in the real day. You can have all the experience, education or certifications but the ability to execute campaigns all depends on your skills. I had listed a number of skills that you would need to succeed as a digital marketer. List all the ones that you have acquired.
Be honest here, because if you missell yourself in an interview, it will be very difficult to prove your ability at the job. It is always better to show your willingness to learn than to fake knowing something.
Personal Details
It is a fact that this one is the most neglected sections of a resume. People fill it in with anything and everything. It will not work. Fill it with precise details that will work to your credit. Especially showcase your willingness to relocate or your ability to speak and write multiple languages. Don’t fill it in with useless details such as your passport number.
Over to You
To be a Digital Marketing Executive and achieve your dreams in the Online Promotions industry, you have to put in a lot of hard work. It is not going to be easy,but if you plan the journey well, you will do much better than your peers. However, taking a Digital Marketing Course can be your first step towards success.
