The job of a Digital Marketing Manager is a prized one. He is at the helm of a fast moving department putting his creativity and instincts to test and drawing some awesome revenue to the company. It all looks fancy, thrilling and exciting.
But it might not be so rosy. Digital Marketing Manager has a tough job to have. In most SMEs, he is the main guy responsible for the company to turn around a fortune or sink deep. So, pressure handling must be his forte.
But when it comes to money, a Digital Marketing Manager draws big bucks.
The average salary of a Digital Marketing Manager in India ranges between 10,00,000 to 25,00,000 INR.
It is a bit lower in SMEs and somewhat higher in MNCs. Funded Startups pay the highest while bootstrapped startups pay the lowest.
But what makes this job so exciting and rewarding? Let go on and learn more.
Key Responsibilities of a Digital Marketing Manager
Since we just spoke about the broadness of a Digital Marketer’s job, we need to understand that there is a priority attached to every part of his job role. Looking at the job responsibilities of a digital marketing manager, there are a few highlights:
- Driving Traffic to Website
- Increasing the Lead Count
- Overseeing the Blogging efforts of the brand
- Improving the brand visibility on Social Media Marketing
- Taking care of the eMail Marketing efforts
- Improving UI/UX of the website
- Analysing the Marketing efforts of the brand
But here there is something to understand. Different companies have different objectives which means the job description of a digital marketing will be different.
Overall as stated earlier from Web Development to Graphic Designing, Copywriting to Video Editing, a Digital Marketing Manager has to sit at the top of the pyramid and get things rolling.
Skills Required to Become a Digital Marketing Manager
A Digital Marketing manager needs to know the tricks of the trade. He has to be well aware of all the channels of Digital Marketing and be strong with regards to his project management skills. He has to be someone who knows how to prioritize his tasks. Most Online Marketers falter because they are unable to prioritize their tasks.
Summarizing, the key skills to succeed in an Online Marketing Manager’s job are:
- Project Management Skills
- Ability to Prioritise
- Good Communication
- Strong Analytical Skills
- High Creativity
- Ability to Adapt
- Pressure Handling
- Strategy Making
All these enlisted skills would more so refer to the soft skills of an online marketer, but with regards to his foundational marketing skills, he needs to know:
- E-Mail Marketing
- Social Media Marketing
- Inbound Marketing
The first eight of these skills are an absolute must while the last three are an add on. The image below depicts an importance of skills in the markets today and their progress in the near future.
At the heart of it, a Digital Marketing Manager is responsible for developing, implementing and managing campaigns. With this comes the need to take control of all these activities and analyse the outcomes.
He has a lead role to play in enhancing brand awareness within the digital world. Brand Awareness can be enhanced by increasing the traffic to a website or company’s Social Media pages. He is also at the helm of affairs in in driving leads and sales. One of the key metrics for the performance of the digital marketers is lead generation.
Most of the times, an Online Marketing Manager is the person who works as the official spokesperson of a brand on all their e-mail campaigns, but this would be subject to the product of the brand.
How to Become a Digital Marketing Manager?
Becoming a Digital Marketing Manager is a journey that takes time. You have to start with some foundational knowledge of Marketing. Once you get that, you master the tools and tactics that are used in Marketing. It is preferred that you take an internship after that.
Once all this is done, you need to study some psychology and consumer behavior. That’s where you will know how to play well in the cluttered markets.
Learning Digital Marketing
To be an Online Marketing Manager, you have to be thorough with the basics. That means you can’t find success without learning Digital Marketing to a very deep level. As a Manager, you need to know all the skills required in every channel of Internet Marketing.
You obviously cannot be proficient in all, but you definitely need to be clear about it generally. At least the core disciplines of the game. These core skills would include SEO, PPC, E-Mail, Social Media, Lead Generation Process, Analytics, Inbound and so on. Added skills would include design, and web development.
With so many caps to wear, anyone who wishes to succeed in this domain needs a strong basic training. That means, there is no running away from a Digital Marketing Course to start with.
Practically Applying Your Knowledge
A learner of Digital Marketing has to go through a process of applying all his learning. The best way to go about it is to create a blog and work hard on it. You would need to research keywords that determine your niche, then you progress to writing content for your blog. Once you do this, you need to move on to getting your content to rank high on the search engines.
Following this you would have to build your e-mail list, and after that you need to promote your products or services. At this stage you need to use Social Media, Blogging, E-Mails, paid ads all in tandem and get to your goals. That’s what you will have to do.
Taking an Internship or an Entry Level Job
Internships and entry level jobs are very important for the growth of understanding of digital marketing applications. An internship or a job will also expose you to processes followed at brands and agencies, which means that you are more organised as a professional.
Applying for a Digital Marketing Manager’s Job
Getting one will be a hustle, but you need to keep up to the challenge. You need to do two things once you take the enlisted steps. One is that of creating a perfect resume and the other is that of getting to qualify the interview. I am dealing with one of the situations here and giving you a link to read for the other. Know what you will be asked in a Digital Marketing Interview.
Resume of a Digital Marketing Manager
The resume of a Digital Marketing Manager has to demonstrate his ability and effectiveness reach company goals. It is important to showcase that you’re adept at Website/Content Management, and have a strong knowledge about Marketing Automation for eMail Marketing.
If a Digital Marketer has an online presence in terms of blogs, social media networks or other Web 2.0 platforms. Such a depiction would help the hiring managers to fathom your skills more clearly. Here, I will talk about some of the most important parts of your resume.
Writing Your Profile Summary
This is the place where you should highlight all your top accomplishments and attributes. You may use strong action verbs and achievements at job. This paragraph is the most vital part of your resume which needs most, so it has to be the best.
Putting Your Employment History
List the positions which are relevant, but write in a manner of activity and achievements, and do not just mention your KRAs. The better you can articulate your achievements, the better you will be perceived. This is simply because all Digital Marketing Managers have the same KRAs but what distinguishes one from the other, good from the better is his achievements.
Crafting Your Skills Summary
Your skills will determine your strength as a Marketer. You need to mention all your technical skills in this section. A good marketer must have good exposure to working with CMS, analytics tools such as Google Analytics, and keyword research tools as SEMrush, AHREFS, Google Keyword Planner and so on. Apart from that you need to have a good understanding of CRMs such as HubSpot. All of these tools need to be highlighted.
If you know photoshop, HTML and CSS other similar programs, you will be at a great position and much more complete as a professional.
Over to You
There is a growth in T-shaped marketers and that’s a growing trend especially in smaller companies and startups. These jobs pay premium salaries as well, but to be a T-shaped Marketer might not be that easy. It easily would take a year to just get trained on the skills required.
Getting a Digital Marketing Job might not be that easy, but it is worth the effort. The salaries, the activities, the thrill and the satisfaction that you’ll get from these jobs is immense. It is important that you take a digital marketing course to start this journey, without which it might be difficult to move a lot of ground quickly.