The Scope of Digital Marketing in India

The Scope of Digital Marketing in India is as big as its population, every other person in, whether literate or illiterate, if not on a bigger or multiple devices, has an internet connection on at least a mobile phone.

The younger the generation, the bigger the fixation is to the internet and they are not to be blamed, the World Wide Web is such a charming and hypnotizing place that even the mightiest souls have knelt before it. If the internet is not something that you want, still it’s something that you certainly need.

With the growing trend of online existences becoming a reality and Prime Minister’s dream of making India a digitally dominant nation, India is slowly and steadily becoming a hub for digital marketing.

It was already a very creative nation and had an active imagination when it came to making ads, now that it has got a new stream in marketing, it’s not shying away from spreading its wings and letting its imagination fly again.

Due to this the scope of digital marketing has touched the skies and is not ready to come down yet.

What is Digital Marketing?


Digital Marketing is the recently evolved version of the traditional marketing, since a few years we have seen the world becoming digitally connected with everything to everyone being available to them through the means of the internet and because our marketers always look for ways to make people spend more money, they found a new friend in the internet.

Upgrading the traditional ways of marketing a product and using them to sell the product on the internet by using tools like Social Media Marketing, Instant Messaging, Videos, Blogs and articles, is called Digital Marketing.

Scope of Digital Marketing

1. Professional Blogger

Blogging is one of the most popular and effective technique of digital marketing, many professional bloggers have found success by writing an article and giving relevant information about their own products or certain products and services in the market. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Affiliate Marketing & AdSense

In the beginning, blogging entails a lot of hard work, time and energy to generate a sufficient amount of traffic for the website. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

3. Freelancing Services

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Freelancing means working independently and doing jobs for any company on a part-time basis or contract basis from your home. There is no need to go to the office and you can handle all your clients from the comfort of your home. Thanks to online websites like, upwork, etc. you can start offering your freelancing services.

4. Self-Owned Ad Agency

It is a very good option for all those individuals who want to start a venture of their own.Starting a digital marketing agency is easy of you to have the right amount of resources and contacts. It will enable you to make marketing strategies of your own for your clients, choose the correct strategy and implement them on the digital platform.

5. YouTube

This is the most popular and successful technique of digital marketing, it works on the concept of ‘visual learning has the best retention.’ It involves building a niche market around a particular subject and create videos every now and then for it, the videos can be anything from tutorials, guides, short films, parodies, role-playing, and all kinds of arts etc.

You need to understand that in order to build your audience base you need on YouTube you need to have the best and the most creative video in your niche, there can be no compromise on the quality of your content since it is the only way to bring out your brand in front of the world. Once you start getting subscribers and views, you can make money with YouTube monetisation, sponsorships and ads.

6. Drop-Shipping Business

Dropshipping a business in which you sell goods and services to people around the world without owning the products yourself. Traditionally you need to build a proper e-commerce website on sites like Shopify and select the products based on your preference, and of course, research.

Then you connect your store with the manufacturer and online retailers from all over the world. All the product prices are marked up and when you sell a product, the manufacturer will directly send the product to customer and you make a profit for doing everything virtually and nothing physically.

Scope of Digital Marketing in India

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Did you know that India is among the world’s top four internet user countries? It comes right after China (746.6M) and is above USA (245.4M) Brazil (123.9M) with its internet users being 391.2M.

As the population of the world grows, more and more users will be connected in the years to come which means Indian marketers will have more and more audience to reach all over the world.

Joining a digital marketing institute to get certified and grasp marketing tools and techniques of experts is a very feasible option to kick start your digital marketing career as 60% of digital marketing professionals stated that certification courses led helped them get new jobs.

Digital Marketing is one industry right now which has the OPPORTUNITY written all over it and its scope is not just restricted to one country. In 2017 alone it was offering 8 lakh jobs in its very first quarter with a popular Indian job site offering 13000 jobs alone.

Since our very own Prime Minister is a huge supporter and patron of digitization he has taken the initiative of making India a digitally rich country with his Digital India campaign. This has resulted in the formation of a whole new job sector for graduates across India.

There are many companies now a days who are embracing the online platform and the number keeps on growing every day, so this is an ever-growing sector, on an average a digital marketer makes Rs. 4,47,346.

Digital Marketing is not restricted to only a few posts, it encompasses a range of streams which have abundant scope of growth and learning, these are as follows:

  • Digital marketing intern
  • Digital marketing executive
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive

These posts pave the way for bigger job opportunities and higher posts like:

  • Digital marketing strategist
  • Digital marketing manager
  • Social media manager
  • Digital Marketing Head
  • Paid Advertising manager
  • Digital Branding Head

Digital Marketing Salary in India

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Digital Marketing is a booming industry right now, this is the internet generation, the power of the internet is at full bloom and ‘whoever be worthy possesses the power of the World Wide Web’.

Due to this reason if you get a job in digital marketing then you are in for a treat as the digital marketing salary is high right from the start. It involves creativity, imagination and being passionate about what you do, and since the millennial generation matches all criteria including being internet worshippers themselves, it makes doing the job even more fun and entertaining, and every minute you spend at works seems like exciting.

Here’s a full chart to show you the salary and the subsequent growth of a Digital Marketing over the years:

Job Description Experience in Years Salary Amount Per Year
Digital Marketing/SEO/Social Media Fresher 0 – 1 Year 2,50,000 – 4,00,000
Digital Marketing/SEO/Social Media Specialist 1 – 4 Years 4,00,000 – 6,00,000
Digital Marketing/SEO/Social Media Team Lead 4 – 6 Years 6,00,000 – 8,00,000
Digital Marketing/SEO/Social Media Manager 6 – 8 Years 8,00,000 – 10,00,000
Digital Marketing Manager 8 – 10 Years 10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background 10 – 12 Years 16,00,000 – 19,00,000
Digital Marketing Manager with Non – Marketing Background 10 – 12 Years 12,00,000 – 15,00,000
Head of Marketing with Online and Offline Background 10 – 12 Years 35,00,000 – 50,00,000

In conclusion, it is very evident that the scope of digital marketing in India is very vast and has a has bright future, with the internet not stopping or becoming obsolete, we can confidently think that any change in it will make it more forward and upgrade it in a more flexible and user friendly way, which only means one thing, much more to scope learn, more much scope to grow and a lot of scope for India to shine globally with the knowledge, imagination and manpower it poses.

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What to do After MBA: Guide to a Bright Future

MBA is one of the most sought after qualifications if you want to take your career to a notch higher with more than 5 lakh students enrolling for this course every year.

Despite the fact that pursuing a degree in MBA can be an expensive affair, the return on investment is pretty good. However, many students are perplexed about that one question: What to do After MBA?


A degree in MBA gives you new perspectives about careers you’d never have thought about and the electives give you the necessary insights into each of these new areas.

Doing an MBA just for the sake of it, however, is still not advisable and the student should first get it clear in his/her mind about what to do after MBA.

In this article, we will guide you through the best possible options available after pursuing a degree in MBA. Learning a new skill along with an MBA degree to the sport can work wonders for you in the corporate world.

Following are Some of the Best Courses that one can do after MBA

1. Chartered Financial Analyst (CFA)

If ever a question regarding what to do after MBA in Finance has crossed your mind, then this CFA is the answer.

It has got three levels (Level I, Level II and Level III) and with a certain amount of dedication with about 300 hours of self-study, you can easily clear these levels. This course is a brilliant answer to what to do after MBA in Finance.

2. Digital Marketing

Digital Marketing is the new age career which has taken the entire country by storm.

With the advances in the electronic world and with the behaviour of the customers inclining towards digital platforms, digital marketing is the best possible career option after MBA.

We will be discussing Digital Marketing at length in this article but let’s first have a look at the other career options that can answer your query to What to do After MBA.

3. Financial Risk Manager (FRM)

This exam is for MBA graduates who are interested in a career in risk management. The exam has two levels and the certificate is provided by the Global Association of Risk Professionals.

FRM provides expertise in a niche area and candidates can apply for investment banks, corporations or asset management firms.

This too is a great career prospect if you are thinking in terms of what to do after MBA in Finance.

4. Certified in Production and Inventory Management (CPIM)

What course to do after MBA? CPIM can also become a great prospect after MBA. CPIM is a globally recognized certificate program and is very convenient too as the entire coursework is available online.

5. Project Management Professionals (PMP)

Project Management Institute is a non-profit body which offers various certification courses, one of which is PMP. This is a four-hour exam which consists of 200 multiple choice questions.

This is a great way to excel in your career if you are worried about what course to do after MBA.

Why Digital Marketing?


It’s not hidden from anyone that the world is going digital. Digital India drives in India is currently covering 600 districts all across the country.

Digital Marketing surely can be your answer to “What to do after MBA”. In the coming future, every business has to include digital marketing as a part of its growth strategy.

This has led to an increased demand for digital marketers in India and all throughout the globe.

The supply of good digital marketers is in short and this is the time for the ambitious youngsters like you to cash in on the opportunity. Before we move ahead, let’s understand what digital marketing is:

In many ways, digital marketing similar to traditional marketing: you’ve got a product and you’re looking to ways to engage with customers to build brand awareness.

Digital marketing has given birth to even more roles and skills than marketing ever before and it’s this dynamic and versatile nature of digital marketing that makes it so fascinating.

It’s an exciting way forward for all those wondering about what to do after MBA. Here are some general areas that a digital marketing professional will likely touch on during their training or career:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • E-commerce
  • Email Marketing
  • Marketing Automation
  • Content Management & Creation
  • Web Development
  • Web Design
  • Copywriting & Editing
  • Analytics
  • Business/Marketing Strategy

It’s a good idea to join a course in digital marketing and get trained for the business.

Digital Marketing After MBA


Digital Marketing is a non-technical course and can be easily grasped and trained for.

It adds a layer of science and analytics to marketing, which is why an MBA should join a digital marketing course.

There is no pre-requisite to pursue Digital Marketing Course as this course is more to do with your interest.

The gap between industry-relevant skills and education is ever increasing as marketing has changed a lot in the last few years but your MBA course curriculum hasn’t much.

An MBA degree has not remained enough to get a job.

Digital Marketing is the future of Marketing and an enticing answer to what to do after MBA.

Digital Marketing gives clear and detailed information on products and services through content marketing and updated marketing strategies. It is focused on Return on Investment.

Digital Marketing, if done efficiently, will give a boost to your orthodox marketing strategies and you will be able to do wonders for your employer.

As discussed earlier, there is a huge demand-supply gap as far as good digital marketers are concerned. With a degree in MBA, you have already got the skill of management up your sleeves.

Doing a good and authentic course in Digital Marketing after MBA can prove to be the real game changer. This will open for you new avenues of exciting and rewarding career prospects which you wouldn’t have planned for yourself.

Hence, if you are worried about what to do after MBA, then digital marketing is the answer.

Various Courses in Digital Marketing


Getting trained for the job is the pre-requisite.

Digital Marketing is a brilliant solution for what to do after MBA and it is highly recommended that you should enrol in one of the available digital marketing courses as it will help you in learning the basics and to formulate the strategy in the right way.

There are a lot of students who are worried about what course to do after MBA, and then this is an excellent solution.

There are a lot of good and authentic courses in digital marketing available in India which provide the entire knowledge of this business.

One such Online Platform is Digital Vidya. Digital Vidya is one of the few dedicated platforms available online which focus on training people in Digital Marketing.

Digital Vidya provides a wide range of courses whose entire curriculum is detailed on their website.

The courses are designed to cater to the needs of all types of candidates enrolling for the program. From the basic level to the advanced level, they have got you covered entirely.

The reason I am suggesting Digital Vidya is that one needs to learn from the best to become the best.

Join a digital marketing course today and get a chance to change your career path for the better. This will surely answer your question “What to do after MBA”.


So what are you waiting for? There is a huge world of opportunities waiting for you. Don’t just get stuck with the question of what to do after MBA.

Take a step forward and change the game forever. This article has given you a rough idea about the best courses and skills to learn after MBA.

These courses will give you an edge over the other aspirants and will help you in growing in the corporate structure.

If you are from a science background and want to look for a lucrative career after graduation, you can go forward and take a Data Science Course.

However, a major focus was given to the courses in Digital Marketing and why should you do it.

No matter how much one denies it but sooner or later everyone has to adhere to the fact that digital marketing is the future of marketing and business and an answer to what to do after MBA.


If you sharpen your skills in digital marketing by taking a Digital Marketing course, you will surely move ahead of your fellow MBA graduates.

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Top 15 Tips to get Best Freelance Content Writing Jobs

Content writing is an excellent and one of the most prevalent ways of making money. It can be understood as the type of writing that fills websites, web pages, blogs, etc. on the web.

It aids companies to design powerful landing pages, channelize persuasive email marketing campaigns, and optimize their brands through interesting, engaging, attractive and persuasive copywriting.

Many companies, website owners and internet marketers hire writers to produce content for their sites, blogging platforms, article directories, and more.

If you have good command over the English language, and interested in writing content, then making a career with freelance content writing jobs is surely the right way!

Moreover, mark my words- “Content writing can let you be a millionaire, you only need to command the language and have the zeal to be as innovative as possible & equally creative too”.

Wondering where to find online content writing jobs? – This article will let you know everything from A to Z of Content Writing jobs from home.

Before going into details, let me just give you a glimpse of some good options that you may want to consider for freelance content writing jobs-

  • Writing Companies
  • Online Writing Job Boards
  • Freelance Sites
  • Classified Sites
  • Internet Marketing Companies
  • Freelance Writing Job Portals, etc.

The Emergence of Freelance Content Writing Jobs and Services

As far back as the effect of SEO has reached the ears of internet marketers, they have acknowledged the importance of keywords in search engine optimization and search marketing.

Since then, the content has been one of the most fundamental factors letting sites rank high in the SERPs of famous search engines like Bing, Google, and Yahoo.

The perfect blending of imagination and creativity is the key of intense, interactive and conversion oriented content marketing, which has been (and will without a doubt be) a standout amongst the most critical elements of effective, results-driven internet marketing campaigns.

With this, the need of quality writers has always been emergent all across the globe, which has created a booming market for those who could write articles, press releases, SEO Content, blogs, web pages, and other kinds of content needed for internet marketing and copywriting.

Nowadays, if you go online and search, you will quite easily see a flood of freelance content writing job opportunities that provide you with an opportunity to earn great money while working from home.

In case, you are amongst those who cannot join mainstream full-time jobs and wish to earn money, going for freelance content writing as a career option would for sure be one of the most prudent and lucrative options for you.

In order to take their first content writing job, an amateur content writer needs to be aware of following three essential requirements of content writing domain-

  1. You have to be computer savvy and well aware of your area of expertize.
  2. You need to be fully sure about the deadlines and you have to be prompt with your content submissions.
  3. You must aim for quality content and have a strong hold over the technical and creative side of your blogging language.

Different types of content writing jobs are also available for you, and some of them are:

Types of Freelance Content Writing Jobs

  • Article Writing Jobs
  • Blogs Posts
  • Sales Copy
  • Guest Blogging
  • Newsletters
  • White Papers
  • Press Releases
  • Web Content
  • Copywriting
  • Technical Writing

Dipping feet first to test the water before you fully commit is a great way to see if freelance writing is really what you want and that’s why let’s go through following 15 tips to get best freelance content writing jobs-

15 Tips to get best Freelance Content Writing Jobs

1. Build your portfolio & use Social Media as Marketing Platform

  • For budding new freelance writers, it is important to attract clients and the best way for this is to have a portfolio that highlights your best-written works.
  • Guest posts, blogs and doing pro bono work in your communities will aid you to make your convincing profile. Let your offline work get published online.
  • For many new freelance writers, the easiest way to let everyone know you are a ‘freelance writer for hire’ is to set up social profiles on social platforms like Facebook, Twitter, Google+ & LinkedIn.

2. Intelligently use cold pitching & try to pitch to job boards ad

  • Cold pitching can be understood as when you contact bloggers, companies, entrepreneurs, small businesses or startups as a freelance writer to let them know about you.
  • You only need to locate companies available to cold pitch to and social profiles like Twitter & LinkedIn can let you know about such companies.
  • In your pitch, let them know who you are, how you knew them and how your content can help them.
  • Some job boards like Problogger, Blogging Pro etc. are some of the job boards that you can also use to start your pitching. The bonus of using job boards over a freelance market place like Upwork or Odesk is, there you will not need to involve in bidding.

3. Look locally for clients and selective hunting on job boards will aid you in this

  • This is a great way to score awesome writing gigs. Through local businesses, the writer can easily get a handful of clients with one pitch.
  • Searching local website development agencies would be beneficial for you to land consistent online content writing work with a handful of high paying clients.
  • Selective hunting and going to job boards where top paying clients go will for sure let you grab more profitable writing projects.
  • Good writers can easily get writing projects that start around 50$/blog from job boards like Blogging Pro, Allindiewriters, Content, etc.

4. Following Tweets of Job boards as Twitter is a great platform to find freelance writing jobs

  • For a content writer job, it is a must that you follow Tweets from job boards. Social media can be a goldmine for landing best writing gigs.
  • Twitter is one of the most powerful places to find some of the best freelance writing jobs quickly and additionally, it is a great way to build professional relationships with high paying clients.
  • By following certain freelance writing job boards such as @Write_Jobs, @WhoPaysWriters, you can easily remove out your dry spell and get best-suited freelance writing jobs. Content Writing Job Boards on Twitter.


5. Ask around and let others know that now you are completely into freelance content writing services

  • Asking your family, friends and other professional mates that you are into freelance writing will for sure help you establish your brand in your known network.
  • Doing this will help you secure your first writing samples as a freelance writer. By letting co-workers of your last company know about you will also help you get your first writing project.
  • Creating business cards and let companies that are in your locality know about you will also help you grab some of the best writing projects at the very starting of your freelance writing career.

6. You should also try to have a professional looking website of your own and do self-branding as an expert

  • One of the most effective ways to attract high-paying clients is to use your own website to promote yourself in a content writer job.
  • For a professional looking website, you need to have the backup of a good work record; therefore, if you are just starting out in freelance writing, this may not be the best option for you.
  • To get the best rates for blogs and articles, using the website will for sure the best route to go. To ramp up your freelance writing business, you can use a self-hosted WordPress site to have a writer website for you. Kate Muller – Freelance Content Writer, Blogger & Digital Media Journalist.


7. Start guest posting for free and it will for sure pay off quite well

  • Writing free can also pay off and the best and quickest way to do this is guest posting. You can do guest posting on some popular sites to let your work be noticed by hundreds and thousands of people.
  • Do not get surprised if one of those viewers becomes your potential client. Once you build your profile, using guest posting will help you have a noticeable portfolio.
  • To get the best guest posting jobs you can do Google search like “niche +write for us” and get some of the best freelance writing works. Adding author bio at the end of your guest post will also help you score some great points. 


8. Build a network with other freelance writers and make indirect approaches through warm pitching

  • Networking with other freelance writers also helps you make good relationships with those who are active in freelance content writing.
  • This helps you get some best writing projects and some of the times, when your network member needs another writer for any writing project, you can get benefited with some well-suited writing projects.
  • To land a quality-writing gig, warm pitching is also effective. Warm pitching centres around creating relationships with brands and businesses.
  • While cold pitching is a direct way of influencing clients, warm pitching is an indirect way of doing the same thing. This involves following businesses in your niche on social profiles and engaging with their social posts.


Warm pitching examples in content writing

9.  Let your prospects know that you are for hire

  • You can easily do this by using your social profiles and LinkedIn is the best social media platform to do this.
  • You need to advertise yourself that you are for hire as this will let your prospects know you have time to take on more clients or not.
  • Other freelance writers also get to know that you are for hire and they may consider you to share some profits by working with them in some of their writing projects.
  • Other writers in your network may also refer you to some prospects that are in need of writers. And all this can happen because of the “For Hire” signature.

10. Visit local web design, digital and content marketing companies

  • Meeting local companies of your niche is another great way to land consistent work.
  • Contacting your local printing, web design, internet and content marketing companies will help you get some best freelance content writing jobs.
  • Visiting web design and development companies also help you land some best copywriting projects.
  • Such companies have a full roster of clients that need web content that will help you have a consistent amount of writing projects with you.

11. Join entrepreneurial Facebook groups and use sites that may pay you for your story

  • You can get some of the most profitable writing gigs on Facebook and for this; you only need to know groups that are associated with Freelance content writing jobs.
  • There are several entrepreneurial Facebook groups like Blogger2Business, The Entrepreneur Incubator, etc. that will help in boosting your career as freelance content writing jobs.
  • Writing for publications and selling stories can also be a lucrative option for freelance writers. There are online libraries that accept your story and pay you for your story submission.

12. If you have landed a few clients, ask for referrals

  • To ask referrals, you need to have a client already, and if you have/had a client, it is going to be very beneficial for you to ask for referrals.
  • You can email a client, use social media (mainly LinkedIn) to contact your clients and ask for referrals.
  • If your clients are quality clients then with the confidence they will for sure refer you to another quality client and help you get some best writing projects.

13. Use job boards of LinkedIn to get best Freelance Content Writing Jobs

  • LinkedIn has a job board that will for sure help you get some best clients to land great content writing projects.
  • On LinkedIn, you need to go to their job board and put in your job “writer” as this will let you see many pop-ups related to your niche
  • LinkedIn also provides you with the facility to offer warm pitch or cold pitch approach. LinkedIn also provides the best opportunity to build professional relationships. LinkedIn content writing job board


14. Try to be in constant touch with a Content Agency

  • Try to be in constant touch with some high-value content agencies, as this will let you land a consistent amount of content writing works.
  • Working with a content agency is quite advantageous in ensuring better pays, better training, 1:1 support and building relationships with other content agencies.
  • Being in touch with content marketing companies is also quite beneficial for content writers who are well versed with the digital marketing field.
  • Using freelance writer directory will also aid you to grab some best-suited content writing jobs.

15. Get serious about Freelance writing as you are on the way to becoming a highly paid writer today

  • Freelance content writing jobs are amongst one of the most profitable career options in today’s time and being serious and excelling your writing expertize will for sure help you grab best writing projects.
  • Content is base of a successful digital marketing campaign. If you let your clients’ site rank high and enjoy conversions through your content, this will for sure enhance trust building and let your clients and you make more money.
  • Designing content that ensures easy uploading, readability and interesting experience to engage and convert readers will let you earn a great amount of money.
  • Having a winning portfolio takes time but once you do this, and follow other over-mentioned steps, it is guaranteed that soon you will become a highly paid writer.


When you choose freelance writing as your career option, you need not worry about scoring gigs right away.

Just gather as much information as possible about blogging and freelance writing, and soon you will be known as content writing experts. Content writing needs expertise, creativity, patience and persistence as Jennifer Mattern of All Indie Writers says- “Many, if not most [freelance writers], will fail within their first few years”.

Content writing is for sure a tough pill to swallow, but once you excel in this, it is also the easiest way to earn enough money in limited time. There are individuals who start content writing but soon they give up, and reasons are-

  • They burn out from having to write daily as writing daily needs great passion and interest in content writing
  • Writers keep selling themselves for a lesser amount of money and do not ask for more
  • In the starting, there can be months of unsteady pay
  • There are clients who do not pay on time

However, these are short-time issues that are easily resolved if you go through proper steps, and over mentioned steps will help you find the right channel of best freelance content writing jobs.

You need to craft your writing skills to add more value in your content as ultimately quality speaks volume in reaping bonanza benefits from the content.

To create a powerful career in content writing, you should also be aware of the content writer job description and best content writing tips.

Wish to make more money? Content marketing expert is another career option for content writers, and along with writing skills, you just need to have digital marketing skills for this. By joining this Digital Marketing Certification course, you can successfully learn those skills and get certified.

Do let us know if you have any queries regarding content writing & content marketing in the comment section below.

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Digital Marketing Jobs for Freshers: Exciting Career Opportunities

The digital revolution which was driven by the rollout of 4G, reducing data costs, increasing smartphone penetration and increasing time spent on mobile phones, has ensured that the scope of digital marketing jobs for freshers will also grow at a faster over the next three years.

According to a report on digital advertising by Dentsu Aegis Network, the Indian digital advertising industry, currently pegged at around Rs 8,202 crore, is slated to see a growth at 32% CAGR to reach Rs 18,986 crore by 2020. With this rate of increase digital marketing has become the new arena for digital marketing jobs for freshers to grow and explore all the exciting digital marketing career opportunities presented to them.


Introduction to Digital Marketing

Digital marketing is not very different from traditional marketing: you’ve got a product that you need to sell, and look for ways to engage with customers to build brand awareness and eventually ‘close’ a sale. It is the marketing of products or services using digital technologies mainly on the internet which attention paid to mobile phones, display advertising and any other important medium.

The increasing penetration of digital media among the Indian audience is helping create huge opportunities for marketers to reach out to untapped audiences in new and innovative ways. The Digital advertising growth that has been witnessed in the past 2 years is

* 2017: Rs 8,202 crore

* 2018F: Rs 10,851 crore

* 2019F: Rs 14,354 crore

* 2020F: Rs 18,986 crore

With this data, we can be sure that digital marketing job opportunities have tremendously improved and increased the scope of digital marketing jobs for freshers.

Digital Marketing Job Opportunities

There are various opportunities for digital marketing fresher jobs in the market. Depending on your preference one can opt for full time or – digital marketing freelance jobs for freshers are also available. We shall be discussing both here.


Types of Digital Marketing Fresher Jobs: Full time

1. Social Media Manager

Social Media Manager is one of the most popular digital marketing jobs for freshers. A Social Media Manager is responsible for managing all the social media platforms of any agency. Thus a sound and deep knowledge of the working of each social media platform is necessary. It can be a dream job for freshers who live and die over social media apps or technology.

The social media manager job aims for one to manage the content being posted, the time it is being posted and spreading the content through social media channels and run ads and campaigns to promote the same. While posting on social media platforms can be easily done running the paid ad campaigns requires your analytical skills and expertise as you have to make sure that you are targeting the correct audience and your content is catchy enough for one to click on your ads. This expertise and knowledge are only developed through experience and work.

The Job Responsibilities of a social media manager are:

  • Building and executing social media strategies through competitive and audience research that builds meaningful connections and encourages community members to take action
  • Setting up and optimizing the company pages on each social media platform
  • Set up and optimize company pages by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then promoting the company page.
  • within each platform to increase the visibility of company’s social content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Skill set required:

  •         Marketing Basics
  •         In-Depth Understanding of Social Networks
  •         Copywriting Skills
  •         Basic Graphic Design Skills
  •         Analytics Skills

2. Search Engine Specialist

In the digital marketing freshers, job Search engine marketing is one of the most important aspects. . Search engine marketing is a broad term which defines marketing via the search engines. As Google is the biggest search engine, therefore, the search engine marketing almost always only refers to marketing via Google AdWords. The target of a search engine marketer is to bring a number of leads and clicks based on the target by the given marketing budget. The work is mainly concentrated on analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Depending on your qualification and the courses you have opted for various job opportunities for freshers are available like  SEO Trainee, SEO Analyst, SEO Strategist, SEO Trainer, SEO Consultant Etc. This is one of the highly paid digital marketing jobs for freshers.

Job Responsibilities of Search Engine Specialist:

  • Optimizing the copy and landing pages of the websites for search engine optimization
  • Performing ongoing keyword research along with the expansion of the keyword opportunities in order to make the post more visible.
  • For organic SEO success Research and implement the  content by analyzing competitor advertising links
  • In order to achieve maximum ROI in paid search campaigns, the SE expert executes tests, collects and analyzes data and results. Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Link builds a strategy to be incorporated in order to ensure the best SEO practices are being used.
  • SEO content formation by working with editorial and marketing teams
  • TO improve the SEO position of the target keywords recommend any necessary changes to website architecture, content, linking.

Job Skills:

  •         Understanding of Search Engine Optimization
  •         Searching for a relevant keyword
  •         Good analytical skills

3. Content Specialist

Content marketing [art of digital marketing is looked after by the content strategist. This will include managing blogs, copywriting, writing captions, ebook publication, guest blogging and many more. This can be one of the best digital marketing jobs for freshers who have a flair in writing.

Job responsibilities of a content specialist are:

  • Writing content on the web for blogs, articles, advertising, brochures etc.
  • Creating social media content with the help of the graphics team.
  • Writing blogs based on research on 3rd party sites
  • Report on institutional events and stories, for use website and other media.
  • Update the information on the website related to programs, events, prospective audience.
  • Identify, develop and manage creative content.

Skills required:

  •         Good writing and communication skills
  •         Understanding of the industry
  •         Incorporating keywords in the article
  •         Write good catchy lines for ads

4. Digital Marketing Manager

For the digital marketing jobs for freshers in various agencies, the digital marketing manager is the heart of the industry that is responsible for managing everything related to digital marketing like content, SEO, ads, campaigns etc. All the other manager report to the digital marketing manager. Thus this digital marketing job opportunity is very helpful to the freshers.


Job Responsibilities of a Digital Marketing Manager are:

  • Planning the work of the agency including Web, SEO/SEM, email, social media and display advertising campaigns against the target set.
  • Maintain and analyze the social media presence and digital marketing campaigns.
  • Design, maintain and strategies social media presence
  • Design, build and maintain our social media presence keeping in mind the latest trends of the market.
  • Analyze and evaluate the emerging technologies and provide a plan of action for their implementation.

Skills required:

  •         Good managerial skills
  •         Team Player and team Leader
  •         Sound knowledge of the industry
  •         Fast learning instincts
  •         Good implementation techniques.

5. Inbound Marketing Executive

This job calls for the role of a magnet. The Inbound Marketing Executive ensures in drawing the relevant audience to the content or website through the help of SEO experts, Graphic designers and email marketer. It calls for strategizing the ad campaigns and analyzing the results for future improvement and optimizing advertisement optimization.

An Inbound marketer is supposed to create a strategy for attracting customers. The inbound manager makes a plan of action which has to be put into life by the content manager and graphic designer.

Job Responsibilities of inbound marketer are:

  • Work as a team to develop strategies through  Search campaign generation/implementation
  • Content strategy and execution through Keyword research, development & analysis
  • Is the  trusted marketing advisor to each of your customers
  • to increase ROI and drive incremental volume Actively test and analyze data, content and landing pages
  • Maintain a revenue base by managing account retention and renewal

6. Email Marketing Executive

In this digital age email is the best way of engaging with your audience and promote your brand or service with maximum visibility. Emails play a big role in describing and building a business brand identity. It is one of the best digital marketing jobs for freshers.

Job responsibilities of an email marketing executive are:

  • Promoted products and services through  email marketing campaigns
  • Ensure that the emails are sent in proper template and in a  way that is conveyed clearly and easily by Proofreading emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.
  • To make the messages more engaging include specific graphics, incentives, and detailed descriptions.
  • Ensuring and sending mobile-friendly messages.
  • Ensure messages are mobile-friendly and strategies creation of a database of the interest and customers

Skills required:

  •         Data Administration and Analytics
  •         Copywriting skills
  •         Marketing skills
  •         Research skills
  •         Technical Skills (HTML, CSS)
  •         Quality Management
  •         Project Management
  •         Problem-solving skills

  7. Campaign Executive/Specialist

One of the most important digital marketing jobs for freshers. As the name suggests this position is to the manager and ensure delivery of campaigns in order to engage the customers to shop the product.

Job responsibilities of a campaign Executive are:

  • Maintain a cordial relationship with the customers and provide them with the optimal services.
  • Design and manager campaigns keeping in mind the need of the client and the psyche of the customers.
  • Supervise and ensure the effective implementation of marketing campaigns and make any changes or modifications in the campaign as and when required.
  • Analyze the running campaigns and ensure the objectives are achieved.
  • Maintain all data and update management systems about the various campaigns.
  • Assist campaign manager to deliver marketing data and provide support to all campaign planning and marketing campaigns.
  • Monitor inventory for all campaigns on an everyday basis and ensure client satisfaction in all activities.

Skills required:

  •         Project management
  •         Good understanding of the ads and campaigns
  •         Good understanding of the social media platforms to design the campaigns
  •         Research skills
  •         Management skills
  • Decision-making ability

8. Web Analyst Expert

In a digital marketing agency, various data is collected from the clients, ad campaigns, social media and other sources. Analyzing this data to strategize a good plan for the future of the agency is the digital marketing job opportunity that is available for a web analyst. Different analyst jobs available are Google Analytics Manager, Google Analytics Implementer, Google Analytics Reporter, Google Analytics Analyst, Data Analyst, Business Analytic and Predictive Analytics. One of the highest in demand digital marketing jobs for freshers.

Job Responsibilities of a web analyst are:

  • Plan, develop and manage web and mobile campaign and channel their tracking.
  • Communicate with the marketing department about the analysis from campaigns. And form a report of the same.
  • Monitor performance trends with channel managers.
  • Enlist the  most important KPIs to track
  • Plan KPIs based on the customer experience
  • Collaborate with sales and marketing teams
  • Work with the technical team to establish best practices for testing software.

Skills required:

  • Research and knowledge of web analytics
  • Strong quantitative analytical skills
  • Management skills
  • Good understanding of the Google analytics
  • critical thinker and problem-solving skills
  • Ability to collaborate with both technical and non-technical teams

Digital Marketing Freelance Jobs for Freshers

The Digital Marketing jobs for freshers has also developed the culture of freelance on a massive level. A freelancer is a person who is the self-employed person who offers services to multiple businesses. The type of work freelancers varies from person to person specialization such as social media marketing, content writer, copywriter, graphic designer and more.


Types of digital marketing freelance jobs for freshers

1. Blogger

An online writer who can maintain an online journal called blog is known as bloggers. These blogs can be shared among people who post their entries about various topics. Some blogs are written only with the passion for writing whereas some are written for earning money.

Job Responsibilities of a blogger:

  • Writing fiction or nonfiction articles or blogs.
  • Conducting research about the topic to be written in order to obtain factual information and authentic detail
  • Choose a subject matter that is in trend and also is of interest to the readers.
  • Work with various editors and clients to get the blog published.
  • Managing your blog by taking care of your customers through managing the blogging community and answering to the comments.
  • SEO implementation for both the blogs being posted and the website.
  • Handle all the social media activities as it can bring a lot of traffic.
  • Maintain the blog design and structure by the use of various plugins.
  • To understand how the blog is doing by the use of analytical tools.
  • Manage all the guest posting requests on own blog or someone else’s blog.

Skills required:

  •         Passion for writing
  •         Good analytical tools
  •         Updated of the latest trend
  •         Understanding of the blog and plugins

2. Copywriter

For any agency, all the content written on their emails, ads, brochures, the catalogue is the work of a copywriter. It is a good job that can be done on a freelance basis.

Job Responsibilities of a copywriter:

  •         Writing clear, concise and grammatically correct copy
  •         Driving the creation of original concepts that result in effective and compelling communication
  •         Understanding different language styles that appeal to various target markets
  •         Developing and maintaining a clear and consistent brand voice
  •         Experience with web markup language and search engine optimization
  •         Familiarity with commonly used style guides
  •         Excellent interpersonal and communication skills
  •         Self-motivated and organized

3. Graphics Designer

A graphic designer is responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites.

Job responsibilities of a Graphics Designer:

  • Understanding the with clients requirements and budget
  • Managing the client proposals from typesetting through to design, print and production
  • Briefing the clients about the design style, format, print production and timescales
  • Determining all the requirements for the designing including size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of the graphic agreed upon and getting confirmation on the same.
  • Reviewing and suggest any improvements in the final layouts if required.

Skills required:

  • Creative skills
  • Designing
  • Use of various tools like Photoshop and Canva
  • Good managerial skills
  • Team Player

With digital marketing job opportunities for freshers increasing at such a  rate it is the new trendsetter and will see a huge hike in its development in the coming times. As digitization is continuing at such a rapid pace, employers on a global scale are on the lookout for skilled employees who can fill the skills gaps in their organizations and drive their business objectives such as leads, revenue, and brand awareness.

With knowledge of digital marketing fresher jobs, one can actually future proof their career and enjoy a great career with a competitive salary.

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The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pacing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed to provide easy service to residents the scope of digital marketing in India can actually be easily understood. Taking this into consideration, a lot of Digital Marketing Courses are available to provide the right digital marketing education.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.


The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing.

With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently

The emerging popularity of Digital Marketing has given a new way to Data Science to flourish and expand. As a result of this Data Science has also become one of the promising career options today. Thus, to build a career in the Data Science domain, taking the right Data Science Course is important.

For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

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How to Write an Article? A – Z Guidelines for New Bloggers

“Content is the King!” is a famous quote in the digital marketing landscape. Is that why you want to learn about “How to Write an Article” for your blog?

A blog is the central element of a content marketing strategy. It helps in building relationships with the readers by providing them with information that they are looking for.

With the spread of Content Marketing, the importance of blogging has also increased. For almost anything, we, as users take help from online content which is primarily in the form of blogs. This, in turn, means traffic for the website, which means a greater audience to pitch to.

Are you inspired by blogging opportunities?

Do you want to know how to write an article that gets you thousands of visits?



There are a number of essential elements that should be taken into consideration while writing an article for online websites. In this guide, we will bring all these elements into the limelight and will make it sure that you write an article with utmost precision.

So, get ready to start your journey to write an amazing article.

Element #1 to Writing an Amazing Article: Keyword Research

Performing basic keyword research is a critical action that needs should be the first step of writing an article for the web world. This is done to attract the audience you wish to target, and also to grab a higher rank in the Search Engine Results Page.

Keyword Research is one of the main Search Engine Optimization activities which helps you to identify the search terms that users would type to get information.

Keyword Research can be done through different methods. With the help of keyword research, you can easily find popular search terms of your niche and include in your blog post.

Step 1 – Go to Ubersuggest. This is a free keyword research tool that gives multiple keyword suggestions.

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Step 2 – Type your keyword, enter your language & country and press enter.

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A dashboard like this will appear before you and will give you important stats on the Search Volume, SEO Difficulty, Paid Difficulty & CPC.

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When you scroll down the page, you’ll find more keyword ideas.

Step 3 – By clicking on “View All Keyword Ideas” you can get access to more similar keywords, which you can copy to clipboard or can export to CSV.

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Step 4: Choose a Keyword that has high search volume but a lower SEO difficulty.

Now, you have chosen the keyword that you will target. And this keyword will be the key to having your article get more visitors.

Element #2 to Cracking the Article Writing Code: Crafting a Catchy Headline

It is a widely known fact that the internet has become highly cluttered and almost everyone is making its way towards it. Irrespective of how resourceful and informative is the article that you have written, if it doesn’t have an irresistible title, it won’t even get read.

According to CopyBlogger, 8 out of 10 people read your headline while only 2 out of 10 people look forward to reading the post. Thus to make sure that your blog post gets enough views and visibility, you have to make sure to write a headline that has the potential to grab the attention of the user in the first shot.

Writing great content surely takes some time and effort. Merely compromising on the headline is not at all a good choice.

So, want to become a pro in headline writing?


Follow these rules to write exciting headlines:


Rule No 1 – Write Multiple Headlines For Your Article

Write at least 5 headlines before you begin with your article and then pick the best one. A majority of professional bloggers recommend doing this.

You should spend the same time working on the blog titles as much as you spend on the blog. Brainstorm multiple headlines, write them down and see which one has the potential to entice readers. You can also share the blog titles with your friends and colleagues to get their feedback.

Rule No 2 – Stay Accurate

Accuracy is essential when you are writing a title for your blog post because it clearly defines what your blog post is all about and also sets clear expectations amongst your readers.

Rule No 3 – Keep it Short

Do not stretch the title of your article to an extent where your readers lose interest in reading. Keep the title short, concise and to the point without beating around the bush.

Blog posts with lengthy titles fail to engage the audience. Try to keep the word count of your title between 6 – 8 words as headlines with these many words tend to have a higher Click Through Rate.

Rule No 4 – Remember the Interrogative Words

How, Who, What, When, Why, When and Why are interrogative words that lead to high levels of user engagement. A majority of people look for information online and these words are capable of evoking the curiosity of the readers.

Rule No 5 – Address Readers in 2nd Person

Well, this is quite important. You should always write the headline of your post in the second person. The reason for this that the second person pulls the reader into action. It enables the reader to experience as the blog was written specifically for them.

Rule No 6 – Ask Questions

Frame the headline of your article in the form of a question. The purpose of the headline is to convince users to click on the link to further read the blog. Questions are like an invitation. They immediately draw the attention of the user.

Rule No 7 – Keep the Title Relevant

This is one of the most important rules to follow. Just for the sake of creating an irresistible headline, do not get off the track. Ensure to write a relevant title for your write-up.

Rule No 8 – Use Power Words

Power words trigger psychological and emotional pain points of the readers. They are highly persuasive in nature and grabs the attention of the readers in the first shot. Some examples of Power Words are Awesome, Incredible, Great, Instantly, Free, New etc.

Rule No 9 – Use Numbers

Just like humans are attracted towards contrasting colours, in the same way, humans are attracted towards numbers as well. Using a number in your headline will eventually make your blog post stand out in the crowd.

Element #3 to Writing and Irresistible Article; A Capturing Introduction


So, by now you must have got an idea on how to write irresistible headlines for your articles. Next what comes is the introduction.

The introduction of your article is no less than an elevator pitch. The purpose of the introduction is to hook the readers, keep them engaged and persuade them to read until the end.

The introduction should complement the headline. It should briefly explain what the post is all about and why readers should go ahead & read it completely.

Follow these rules to write an attention-grabbing introduction:

Rule No 1 – Open With A Question

As mentioned earlier, questions invoke the curiosity of the readers. Unanswered questions create an informational gap. This creates curiosity amongst the readers. As a result of this, they go ahead and read the article completely.

Write a question about what your readers might want an answer for. Furthermore, questions create an emotional bond between you and your readers that they can’t ignore.

Rule No 2 – Keep It Short

Remember, the main objective of the introduction is to create interest so that the readers read the whole blog. Lengthy introductions tend to decrease the level of interest amongst the readers and they generally bounce back.  Thus, make your introduction, short and crisp.

Rule No 3 – Use Quotes

Using quotes in the introduction is a great way to make your introductions more exciting and appealing. Quotes written by well-known authors are authoritative in nature and increases the reader’s trust.

Rule No 4 – Include Facts

Statistics and facts increase the value and also boosts credibility. Statistics and facts highlight your article & attract more readers. Facts and statistics are also the best way to prove results. You can either your own statistics and facts, but in case you are facts and statistics from other sources, ensure to give proper credit to the source.

Rule No 5 – Offer “Why” The Readers Should Read Your Blog

Does your blog post impart any valuable information? Does it connect with the pain points of the readers? Is your blog post worth reading? This is your “Why”.

After your reader is convinced by your irresistible headline, they look forward to the introduction to see if the blog post actually provides any value or not. You have to offer a compelling reason to the readers why they should go ahead and devote their precious time in reading the blog post.

Element #4 on How to Write an Article; A Perfect Body

Article writing tips

Now comes the main part of your article – the body. After all, you’ve put in a lot of effort in writing an irresistible headline and an amazing introduction to make sure that the readers read your article.

The structuring of your article should be such that it should make it more appealing to read and eye-pleasing.

Follow these rules to write an appealing body for the article:

Rule No 1 – Use 3-4 Sentences in a Paragraph

Write short and concise paragraphs. Do not make the body looks like a thick piece of text without any white space. It is often recommended to write short paragraphs to maintain the interest of the readers. Also, the readers tend to retain information that is presented to them in shorter paragraphs.

Rule No 2 – Use Subheadings

Subheadings are the pillars of writing. They divide your write-up into important sectors so that the user does not lose interest and keep on reading the blog. Subheadings make the articles easy to read and retain.

Rule No 3 – Use Bullets

Bullets are one of the most effective forms to present information as they are easy to scan. They prevent readers from bouncing back and keeps them intact with the blog. By eliminating unnecessary words, bullet points improve the readability as well.

Rule No 4 – Avoid Using Many Links

Using links in your writing is a good internet etiquette. It makes it easier for readers to know more about the information that you are talking about. On the other hand, putting too many links on your blog post can have an adverse impact on you.

It gives an impression that you yourself have not put enough information in your blog post and so are linking to other blogs.

Rule No 5 – Use Images Effectively

To break up the text or monotony in reading, you should use images in your blog post. There is an age old saying that “A picture speaks a thousand words” and so you can use this saying for your benefit. You can use images in the form of pictures, charts, infographic, screenshots etc.

Element #5 of How to Write an Article; A Motivating Conclusion


Now that you have sparked the interest of your reader with an irresistible headline, attention-grabbing introduction and an amazing body, it is now time to end or conclude the article with something motivating.

A strong conclusion leaves an impression on your readers and encourages them to read more content on your website. Thus, you have to ensure to write an enticing conclusion.

Do not underestimate the power of conclusion because if your conclusion is not up to the mark, your whole blog can easily fall off. The conclusion provides you with the best opportunity to increase further engagement with your target audience.

Here are some rules to end your content piece in a powerful way:

Rule No 1 – Summarize the Key Points

Write a short recap of all the important points that were covered. This allows you to reinforce your message and makes it easy for the readers to retain information.

Rule No 2 – Make it Short

Don’t forget that is the conclusion and not the body. Keep it short and avoid adding any new information.

Rule No 3 – Ask a Question

In order to get more comments, try to end with a question. Again, do not ask too many questions. This might confuse your readers & they might leave without taking the required action.

Rule No 4 – End it with a Motivational Quote

Motivational quotes have a long-lasting & positive impact on the reader’s mind.

Final Thoughts

Ensure to have an attention-grabbing headline & introduction along with an informative body. Don’t forget to include images wherever necessary and use subheadings. Lastly, end your conclusion with an enticing conclusion that leaves an impact on the readers.

Article Writing can be really fun and profitable if you follow the right guidelines and tips. Knowing how to write an article for the web is important to reap benefits.

Over to you!

Looking to get in-depth knowledge about content marketing? Join Digital Vidya’s Certified Digital Marketing Course and elevate your career.

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Social Media Do’s and Don’ts that Businesses Should Follow

With the booming prevalence of Social Media, it has become inevitable to know about all the Social Media Do’s and Don’ts.

Frankly speaking, there is no denying the fact that we are living in the era of technology and social media has become an essential part of our lives.

Missing your dear ones? Jump on to social media to catch them there. Going out at dinner? Post about it on social media and let everyone know. Got an increment? Share your moments with your loved ones on social media. Want to enhance your business? Take the help of social media to reach a wide number of audiences.

By all of these, what we want to convey here is that our life is completely surrounded by social media knowingly or unknowingly.

As per stats, internet has around 4.2 billion users and amongst those, around 3.397 billion are the active Social Media Users.

Since social media has become an important part of our lives it is necessary for us to understand the major social media Do’s and Don’ts and through this article, we will let you know what are the essential social media do’s and don’ts.

Why Learn Social Media Do’s and Don’ts

Your social media profile speaks a lot about your overall personality and that is why recruiters go through your social media profile to know more about your personality. That is why you must maintain your social media account in such a way that it can fetch you good returns.

If you are looking to promote your business on social media then also you will have to keep do’s and don’ts of social media etiquette in mind while operating your social media account.

There are a number of things that people are doing wrong on social media but they are unaware of that and you need to restrain yourself from that. So stick here and we will let you know what are the major do’s and don’ts of social media for business that can become boon and curse for your business.

Do’s and Don’ts of Social Media Etiquette

To learn do’s and don’ts in social media, you need to divide the article into two different sections.

First of all, you need to check out the major social media Do’s and then in the second section, you need to find out Social Media Don’ts. So let us start deciphering the Social Media Dos-

Part 1 – Social Media Do’s For Businesses

1. Consistency Is The Key

You might be using your social media account to promote your business by posting a number of relevant contents.

Here you have got to understand two things; the first one is that you will have to keep your users engaged in your social media profile by being consistent with your social media activity.

The second thing is that you will have to make sure that you are posting the relevant contents only. In name of consistency do not post anything rather stick to your goal.

Image result for Social Media Do's

While you are aiming to promote your business through social media you want your users to stay connected with your page and posting relevant contents regularly is really important.

Suppose if you are selling a sports product, let’s say a football then you will have to consistently post contents related to football as a sport, football as a sports product and so on. Make people read your contents, prove them your genuineness.

If you are not regular with your posts they won’t find you credible. This topic is really important and that is why it is in our list of social media do’s and don’ts guide.

2. Be Connective

In the context of social media do’s and don’ts it is among the most important ones. You need to make sure that you are making enough efforts to strengthen your existing relationships and at the same time, you are also building new connections.

In order to do so, you must know how to have an engaging conversation. You must use your social media profile to engage with different users and develop relationships.

Your words can do magic and let them help in your business promotion. Talk to people on social media and let them enjoy this conversation. The more connection you will build, the more conversion chances will be there.

3. Complete Your Social Media Profile

As it has been said in a proverb that incomplete information is always dangerous hence you should never leave your social media profile incomplete.

Since your social media profile is checked by your recruiters and audience (in case of business) an incomplete profile will leave a bad impact on their mind regarding you. So it is always advised to complete your social media profile as early as possible.

Imagine it by yourself being a recruiter or an audience, what would you expect from the other end. If the person is not able to explain himself/herself through the social media profile then you are not going to trust him/her. You must fill-in the compulsory details asked by social media platforms.

Since you need to improve your credibility in the long run that is why we have included this point in our article on social media do’s and don’ts.

4. Choose Your Platform Wisely

This is one of the most important factors regarding do’s and don’ts in social media. Social media can enhance the shape of your business but that doesn’t mean that you start using each and every social media platforms rather you need to choose those which suit you and your business. Select social media platforms that will provide you with the maximum reach and minimum loss.

You can go for Facebook, Instagram, Twitter, LinkedIn and so on depending upon your marketing goals. Here don’t get me wrong, I am not trying to say that restrain yourself from other platforms rather you should have an identity over different platforms but your target should be on a specific platform.

5. Make It Engaging But Unique

Image result for engagement social media

While posting content on social media make sure that contents are engaging and will entertain your audience. Meanwhile, do not make your social media page look boring and you can avoid this by publishing unique contents every time.

Nobody likes to read the same thing again and again, and if you will keep doing this you may lose a number of fans so every time you post content on social media platforms make sure it is engaging and unique at the same time.

Enriching your social media page with good and unique contents will not only help in developing credibility but also you will stand out of the mob. Copy-pasting is done on a large scale these days and you must avoid that. Create your own contents and make them engage your audience and see the wonder happen.

6. Be Interactive

This is one of the most crucial points in our social media do’s and don’ts list. You need to maintain proper interaction with your fans if you want to earn their trust.

Every time wants a reply on their queries, make sure that you are gentle enough in your tone of replies. Continuous response on social media is definitely going to be fruitful for your business.

Everyone likes to get attention and you can give a special feeling for a few minutes by just replying to their messages/comments. This will certainly not eat a lot of your time but this will definitely fetch you good results.

7. The Post What Fits The Best

Since there are a number of social media platforms and you might be active on different platforms as well but not all of them work similarly and neither do they have a similar audience.

Here we need to understand that publishing the right content at the right platform will fetch you healthy returns.

Before posting a new content just ensure what that platform demands from you. If the audience on a platform wishes to see visual contents then written material is surely not going to help you.

8. Be Generous & Positive

Never ever spread hate through your social media profile and never be harsh to someone else. You need to polite with your fans and always talk to them generously. If you want to increase your fan base then this is one of the most essential advice you can get.

No doubt, social media is an awesome tool to promote your business but never use it negatively. Spread positivity by writing and sharing relevant contents.

This is more kind of a generic do’s of all the guides on ‘do’s and don’ts of social media for business’. You have got to spread positivity as much as you can. Nobody will admire you if you are spreading hate and negativity.

While replying to your audience’s messages/comments be generous. Your generous reply can make them your customer whereas a harsh reaction can become detrimental as well, so take your step wisely.

So these were a few important do’s in our list of social media do’s and don’ts. Make sure that you are using social media effectively for your business and it is not degrading your credibility.

Now let us learn about some of the social media don’ts that we might be doing unknowingly;

Part 2 – Social Media Don’ts

Image result for Social Media Don'ts

1. Avoid Language Mistakes

You will end up leaving a bad impact on your audience if your posts will be full of language mistakes (grammar, spelling, sentences, etc). Always proofread your contents before publishing them.

2. Don’t Over-Ask For It

This is one of the major social media don’ts in our list of social media do’s and don’ts that you should avoid while using social media.

Never beg for likes or follow-ups. It is not considered to be a healthy social media practice. You should create awesome contents and make people like them rather than asking them for that.

3. Avoid Excess Of Everything

While using social media for your business make sure that you are not overdoing with anything. Neither share your contents too much neither ping your fans a lot as these are not considered to be healthy social media practices.

It is often seen that people on social media emphasize heavily on #hashtags. There is nothing wrong in using them but avoid over-usage of it. Don’t insert #hashtags in every single word of your sentence.

Here I want you to understand one more thing, don’t brag a lot.

This is where a lot of online marketers and even normal people are making mistakes. Bragging a lot of something will only leave a negative impact on the viewer’s mind. You are not supposed to do that. Be limited and only convey relevant messages.

4. Don’t Repeat It

We have somehow covered this topic in our social media do’s as well. Never share or send the same message again and again as it may irritate your fans.

We suggest you be creative with your posts and messages rather than being stinky with the same old posts and messages. Here make sure that you are not sharing similar content on different platforms as well.

5. Avoid Shortcuts

These social media don’ts in our social media do’s and don’ts list is extremely crucial because a number of social media users are caught up here. Your social media followers, likes and views are necessary but that doesn’t mean that you start taking shortcuts to earn that.

These practices can harm your social media campaign negatively. Post quality contents and you will get positive results.

Using social media for your business’s promotion can be really effective if done properly. By now you must have understood that there are many positives that can fetch you good results whereas there are certain negatives which you must avoid.

If you want to achieve your desired marketing goals through social media then you would have to be cautious with your actions. Plan and execute everything properly if you want to take your Social Media business promotion to the next level.

In Conclusion…

So these were major do’s and don’ts of social media etiquette that you should pay attention while using social media for your business purpose as well as for personal goals.

Following these do’s and don’ts in social media will definitely fetch you good results and we suggest you inculcate the do’s and remove all the don’ts in your social media practices.

Joining Social Media Marketing Course can be quite helpful for you in mastering best and most relevant Social Media Marketing practices for your business.

Having any query about the do’s and don’ts of social media for business, feel free to ask us in the comments below.

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Top 10 Advantages of Internet Marketing for e-Businesses

Gone are the days when marketing was only limited to a few choices and often gave businesses tough times to boost awareness and widen the reach amongst relevant audiences. Nowadays with the advantages of internet marketing, businesses can easily and effectively optimize their presence.

With the aid of advancement in Technology, the way business is done has completely changed. It has brought a drastic change in the key factor of business determination i.e. marketing.

Internet marketing has become the go-to option for every business now.

As per the recent stats of Web Presence Solutions, Google is the deciding factor of 94% organic traffic that businesses get on the web.

As internet marketing has become cost-effective and user-friendly, it is nearly impossible to ignore the advantages of Internet marketing. Internet marketing has not only made life easier for small business units and entrepreneurs but has also surprised the market with the astonishing proven results in an efficacious fashion.

The common business saying that “business should change with changing technology” holds its ground even in the case of marketing, with businesses using internet marketing and growing proficiently. Internet marketing not only helps businesses grow but also enhances their marketing reach by enhancing their client base, lead generations.

All these advantages of Internet marketing are sufficient to induce any business to use it religiously. Read on to get surprised by more advantages of internet marketing-

Top 10 Advantages of Internet Marketing For Business

1. Global Audience

The main aspect of every business is to grow in the market and that can’t be achieved solely on the basis of the local market. A business always has to get out of the local market zone and try to diversify geographically.

Allowing businesses to diversify their market across the globe and that too without being physically present is one of the main benefits of Internet marketing for business.

Different techniques like emails, Social media marketing, blogs or websites not only help the business to earn more profits but also to grow. All thanks how the advantages of Internet Marketing have changed the way of doing business.

2. Assured Targeting & Conversions

An ad for cars reaching kids would make absolutely no sense and surely no business would want to waste resources in doing that.

The conventional form of marketing often left the business units in a dizzy as to whether the promotions would even be noticed due to no specific target setting.

Marketing done through the aid of internet marketing not only allows the businesses to set that target audience but also facilitates dealings in mass numbers.

One of the main benefits of internet marketing for business is that the promotions stay prevalent for a long duration of time and the updating utilizes fewer resources as compared to doing the promotions from square one.

3. Customer Engagement

After sales services and rapport with the customers has always been regarded as the topmost priority. Internet marketing has facilitated this complex phenomenon. You can easily have interactions with customers all across the globe and that too anytime, anywhere.

By choosing to indulge in online business and marketing you even save funds that you anyway would pay to your staff. You can be available 24*7 for our customers that in return bring the loyalty from them.

Having an online appearance helps the business to expand their client base easily and. All this makes even harder to ignore the benefits of Online Marketing.

4. Result Driven Effectiveness

Result driven effectiveness

Effectiveness and efficiency go hand in hand. Even if the business is making profits efficiently, its ability to effectively cut the costs can affect the business in the long run.

One of the major benefits of online marketing is that it helps the business to reduce expenditure too. Being cost and time effective, online marketing saves money on investments in Traditional methods. You can choose to indulge in marketing through blogs, Social media networking, and even mass mailing options.

All these options are not only cost and time effective but also ensure long term results by prevailing for a long time as compared to traditional marketing. Hence, Advantages of internet marketing also aids in channelizing digital marketing campaign.

5. Ease Of Measuring & Automation


One of the main benefits of internet marketing for business is that it is user-friendly. Unlike traditional marketing where more costing professional and best hands have to be put into work, you may take up the responsibility to do the stuff on your own.

What’s more! You can easily track the performance of your campaign online. The availability of free analytical tools online makes the advantages of internet marketing even more tempting.

Internet marketing in this way helps your business to get automated. It even allows you to plot the traffic growth, leads and even deal transformations.

6. Multitasking

By choosing to use the benefits of Online marketing, you can serve a number of clients simultaneously and that too without any confusion or failure. You easily have access to the choices of the customers through their previous history and even from the online surveys they take.

All this makes it easier to handle the customers and most importantly provide them with a personalized experience.

Advantages of Internet Marketing facilitate customer data collection through automation tools which again is a big advantage of online appearance. And, all credits to the numerous advantages of internet marketing.

7. Follow-Ups & Relationships


It is a known fact that follows ups are a vital source of conversion for any business irrespective of the domain it is into. It can be little hectic to maintain follow-ups using traditional marketing due to the visiting cards and physical forms failing to do the job.

Internet marketing allows you to go strong on the follow-ups part by capturing the important details like emails securely. This not only results in good rapport but also helps n after sales services if the lead gets matured.

You can also easily share the details about the transaction of the customers leading to transparency resulting in loyalty and ultimately profits and growth.

8. Real-Time Results & Service Delivery

It is a common fact that every business has to wait for a certain duration of time to actually experience the results of the marketing. This Common phenomenon does hold ground in the case of online marketing.

Such are the advantages of Internet marketing that they allow you to see the results of your marketing efforts real time. This not only is time-saving but also empowers you to adjust your marketing in a way that reaps the best fruit for you.

Internet marketing also facilitates convenient service delivery with the customer being able to track the delivery status. For the online products, it allows the customer to download the item just through a click which again leads to customer satisfaction and more profits.

9. Diversification


 Every business needs to diversify in every sense to be able to sustain and grow in the longer run. By choosing to use internet marketing, a business can easily outrun the competitors by publicizing itself to all the prospects in a better way.

You can also do it through techniques like SEO. All you have to do is hire an expert who will ensure more traffic by optimizing the website in an engaging way.

This again leads to more profits with low investments. You can even do marketing for the content using blogs, e-books and other stuff available online. This ensures better growth for the business and channelizes campaigns in an encompassing fashion.

10. Getting In The Competition

A business can’t be set up without investment. Small business units are therefore left with fewer resources at their disposal for other vital functions. This often leads to the focus on marketing getting deteriorated which is a big concern as it can lead to a setback for the business.

Internet marketing allows the small business units to do the marketing part properly and get in the queue of completion. It then solely depends on how the business fares and what kind of profits it earns.

The fact that Internet marketing allows small businesses an entry in the market to compete with big competitors can’t be ignored as marketing solely forms the basis of the business itself.

No matter how good the products or services are, no profits can be generated without sales which is impossible without the aid of marketing.

Wrap Up!

All the points briefly discussed above make a good selling point for Internet marketing. In today’s world when the consumers are willing to be able to transact from their comfort zones, it has become mandatory for the business units to cater to the needs of the customers.

Keeping the advantages of Internet marketing in view, it becomes easy to outline and understand as to why e-commerce websites and businesses are popping up in large numbers as compared to new offline businesses.

Internet marketing can take your business to another level easily; all you need to have is knowledge about different marketing strategies.

You can invest in trained professionals who can create an optimized online presence for your company in various ways like email marketing, pay per click marketing, social media marketing and many more.

All these advantages of internet marketing speak for itself and portray the need and importance of internet marketing.

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Impact of Web Design on Your Digital Marketing Strategy

So, you’re planning to create a Digital Marketing Strategy, and are ready to get started. But do you know that before drafting the Digital Marketing Strategy guide, there are certain important things that must be considered?

Worry not, you’ve landed at the right place. Enlisted below are the important aspects that must be covered in the Digital Marketing Strategy from a Web Designing standpoint.

If you are to create a new website for your client, the web developer would like to know about the type of business that you have, the online business goals and the manner in which you want to use your website for business. The last parameter is of particular importance because the web designer and developer intends to know whether you are creating e-commerce website where end-to-end business happens on the portal or its primary intention is to generate leads, and the business happens beyond the site. The information is necessary because the kind of web designs you need would depend on your digital marketing strategy design.

Remember that web design considers all aspects of the marketing strategy and not just any particular strategy. The design must capture your digital marketing strategy in totality and allow it to flourish on the website. Like there are women behind all successful men, a well-crafted web design is behind any successful digital marketing campaign. Web designs not only uphold the digital marketing strategy but it can also have considerable influence on your marketing strategy. How web design affects various aspects of online marketing is the topic of discussion of this article.

Impact of Web Design on Your Digital Marketing Strategywebsite-design-digital-marketing-strategy

Search Engine Optimization

If websites fail to earn high rankings in search results, the common inference is that something is wrong in the web design and needs improvement. People think that the web design elements do not uphold all the ranking factors that contribute to better rankings. Whenever there is a major Google update, and its impact affects rankings, people turn to web design to look for solutions and redesigning websites is the standard practice.

To understand the link between web design and marketing, have a look at duplicate content. Ensure that your Digital Marketing Strategy is aligned with search engine giant Google’s algorithm. Google hates duplicate content, and the web design must be capable of avoiding duplication. This is evident in e-commerce website design where you might find that products with similar descriptions with minor differences in specifications displayed on the same page. This appears duplicated in the eyes of search engines. To avoid this, you can have separate pages for each product with a similar description and eliminate the doubts about duplicate content.

Conversion Rate Optimization (CRO)

Website design impacts the rate of conversion, and better designs can lead to better optimization of conversion rate. Firstly, web design must display the authority level of the website to visitors who get a feel about it on the first visit only. The looks of websites tell visitors about how reliable it might be, and this relates to its authority. The design must be such that the appearance is authoritative.

Secondly, another aspect is to keep the design simple but with high functionality. This is a difficult task because if you make the design complex for achieving high functionality, it will slow down the speed of the website and if you keep it too simple; viewers would find it hard to trust. You have to strike the right balance between the two so that the functionality is unaffected by the simplicity of design and viewers find reasons to look upon it as a trustworthy entity. The simplicity appeals to the user experience while the high functionality satisfies the requirements of conversion rate optimization (CRO).


Visitors use their gut feeling to know which website is good and which is bad. They might not be able to tell about specific technical drawbacks or will not be able to identify the design elements that are displeasing, but they can figure out the broader aspects that give them a feel of it. Any negative feeling that visitors have about the website when they view it first can affect your branding hopes adversely.

The web design must reflect your brand and be capable of generating a favorable response from the visitor in the way you desire. The design must evoke positive reaction among visitors who consider the website as a trusted source of information that adds value to your branding initiatives. Build in the brand into the infrastructure of the web design and depict it through visuals that create a positive image for it. Spread the brand values into all aspects of the web design with the purpose of upholding the brand in the right perspective.


Web designers have to take into account the visual aesthetics and figure out the best ways of displaying the design and layout so that it impresses viewers. In addition to that, they have to consider that the design must facilitate the working of Analytics tools so that data collection is unaffected. The design must be conducive for customizing tracking and implementing some advanced techniques so that you can achieve the measurements that are tailor made for you. With competition growing at a stupendous pace in digital marketing, the role of Analytics and data collection is acquiring much more importance than before. The web design must live up to your expectation of collecting all data in the way you want.

User experience (UX)

How good any web design is, can be determined from user experience and how they feel about it. Known as user experience or UX, this aspect assumes a lot of importance in web design because the success of marketing depends on it. Users want that sites are speedy, pages open fast, and it is easy to navigate.

Be careful in the selection of images and content for the website so that it does not slow down page loading time. Larger images take longer to load, and it can turn off visitors as they have a bad experience. Avoid the use of flashy designs that can complicate things and make navigation difficult. Since viewer engagement is crucial to gain a marketing advantage, you must design your website with the sole purpose of providing the best experience for users. Stepping into the shoes of users will give you a better idea of what will be right in web design. The design elements must have the capabilities of evoking the right emotions of users as it enhances user experience.

Since websites are for marketing, align the web design to the Digital Marketing Strategy and include all marketing aspects of it. The better you can do it, the better will be the marketing results.

Once you are through with the aforesaid aspects, you are ready to implement the Digital Marketing Strategy. If you still face any queries, you can fetch more information on how to develop a Digital Marketing Plan.

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Google Analytics Books

Top 4 Google Analytics Books You Should Read Now

Google Analytics is surely one of the most powerful tools that helps the marketers and advertisers to monitor and analyse the traffic on their websites.

Google Analytics not only gives a plethora of information about the visitor but also give insights into what are they looking for on your website and how are they getting landed on your website. Furthermore, it provides valuable insights that can help you to shape the success strategy of your business.

Almost all the businesses nowadays have an online presence through the website, thus, it becomes very important for you to learn the structure and performance of your website.

Irrespective of the fact that there are so many other another analytics management platforms, Google Analytics still remains a free & highly relevant solution for managing the analytics of your website.

So, as marketers, you need to have thorough and step by step knowledge of implementing and executing Google Analytics in an optimal manner. Mentioned below are the top 4 books that will take you to the cores of Google Analytics.

Book No 1: Advanced Web Metrics with Google Analytics

Author – Brian Clifton

Google Analytics Books
Advanced Web Metrics with Google Analytics

An authentic classic Google Analytics book that puts forward all the relevant information needed to measure the performance of the website and stay competitive by using Google Analytics.

Advanced Web Metrics with Google Analytics real-life examples that give a clear demonstration on how to manage Google Analytics optimally. With this Google Analytics book, you can easily go through the installation process and configurations of Google Analytics.

This book also provides clear insights into how to turn the available data of the website into quantitative and measurable information to further understand the visitor’s experience on your website.

When you get a comprehensive understanding of what is happening on your website, you can easily put business oriented ideas to acquire more visitors and drive more conversions.

This book on Google Analytics is specially inclined towards those audiences who have reached beyond the basic levels. Hence, the digital marketers, webmasters and senior managers in digital marketers are the apt readers of the book.

The digital marketers have already worked on various methods of digital marketing like search engine marketing, email marketing, search engine optimization etc. Hence, most of the chapters that are covered in this book focus on incorporating the analytical skills with the marketing abilities so that the optimal results can be obtained.

Next group is that of the webmasters who are experienced in building the websites. This Google Analytics Book offers special sections to them that focuses on modifying the web page content.

The senior managers in digital marketing are the decision makers who require expert guidance to prepare the data-oriented strategies and consequently create the digital action plan for the organization.

Furthermore, this book provides insights into what can be done in order to obtain the desired results with the help of Google Analytics. On the more, the senior managers are also entitled to benefit with the planning process to create an effective Google Analytics Measurement Team.

In a nutshell, this book on Google Analytics can be used in several ways by various groups of people. After reading this book, you will learn how to implement and use Google Analytics in the best possible way with perfect practice in terms of marketing, conversions and user experience.

Book No 2: Google Analytics Breakthrough From Zero to Business Impact

Authors – Feras Alhlou, Shiraz Asif, Eric Fettman

Google Analytics Books
Google Analytics Breakthrough

Owing to the fact that Google Analytics is quite popular globally, but still, only a few organizations use it to the optimal level. Thus, the objective of this book is to provide a consolidated and laser-focused learning experience that helps the reader to clear all the doubts and confusions regarding the implementation and execution of Google Analytics strategy.

Furthermore, it gives the reader the insights to carry out a strong action plan to build more advanced and future-oriented strategies and techniques.

Google Analytics Breakthrough is comprehensive in approach and thoroughly covers all the key points of fundamentals of strategy measurement, implementation, execution and reporting of crucial statistics.

Apart from focusing on the strategies, techniques and best practices of Google Analytics, this book also emphasizes the pitfalls and common mistakes that marketers tend to make.

Looking at the conversion and competition point of view, this book contains the metrics to improve the key performance indicators like content engagement or lead generating process.

Along with having a detailed discussion on conversion tracking, this book provides the learning techniques to identify the websites and mobile elements that are either helping or hurting your conversion success. Apart from giving full-fledged insights on tracking the conversions, this book also formulates in-depth discussions to understand the concept of ROI (Return on Investment).

Another fascinating fact about this book on Google Analytics is that it includes contributions from some of the leading analytics and optimization practitioners. The inputs and contributions gained from these eminent analytical practitioners add an immeasurable learning experience and a plethora of insights and techniques.

To make the book more interesting and user-friendly, the book contains screenshots, colour diagrams. This gives the reader an interesting and impactful learning experience. Moreover, the book is created with the aim of making almost everything as simple as possible. For successful implementation of the reporting and analytical skills, deep understanding of the concepts is presented.

Taking into consideration the advanced aspect of Google Analytics, the book discusses many specialized techniques like remarketing audience configuration, advanced integrations with the CRM, data extraction, marketing automation and many more.

This book also offers various insights into the streamlined presentation of Google Analytics reporting for making communication relatively easy.

Furthermore, each chapter of this book contains Key Takeaways, Actions and Exercises to let you review the main points of the chapter and test what all have you learnt.

Book No 3: Google Analytics Demystified – A Hand-On Approach

Author – Joel Davis

Google Analytics Books
Google Analytics Demystified

A comprehensive guide with a laser focus to help you master Google Analytics in the easiest way. By uncovering the promising potential of Google Analytics, it guides you to learn the techniques of data application according to your own strategic needs.

Google Analytics Demystified is a perfect guide especially for beginners who are looking forward to mastering Google Analytics at the earliest. This book is a general model giving the insights to the readers on using Google Analytics in the most feasible way.

Being one of the best books for Google Analytics, it gives all the relevant insights that are needed to improve the experience of the visitors. Google Analytics provides the users with information regarding how the visitors see your website, what they do when they come on your website, how much time do they spend etc.

By helping you in recognizing the ways to enhance the online experience, it further assists you in understanding the behavioural preference of the visitors. This understanding of the visitors acts as pillar points in engaging with them and further convincing them to get connected with your website.

The content of the book is not excessively technical and is pretty easy to understand and implement. Also, the book contains a lot of images, graphs, tables and screenshots that enhance the user experience and majorly help the readers to understand the concepts.

Each chapter of the book is concluded by some review questions and exercises. The highlight of the book is that the reader gets the access to a free downloadable website that lets the reader practice the concepts simultaneously. By using the demo website, the readers can practically implement the techniques and concepts without damaging a real website.

Book No 4: Sams Teach Yourself Google Analytics in 10 Minutes

Author – Michael Miller

Google Analytics Books
Sams Teach Yourself Google Analytics

Sams Teach Yourself Google Analytics in 10 Minutes is a series of short lessons that provides you various features of Google Analytics. This book on Google Analytics offers simple, straightforward and practical answers to different Google Analytics queries.

This book is particularly useful when it comes to getting fast results. To accurately measure the performance of the website and improve it in the fastest possible way, you should choose its 10-minute lessons to use Google Analytics.

The time duration for each of the lesson of this book is about 10 minutes and focuses on a particular operation or range of features. The instructions are presented in easy-to-follow steps along with plenty of examples and screenshots to give a practical overview simultaneously.

Along with the normal text and figures, the book also includes sidebars that highlight special kind of information with the aim of circulating the important points fast.

With the help of this book, you will a quick overview on how to create a Google Analytics account and add Google Analytics to their website, define goals and measure the performance of the metrics. Tracking the visitors from search engines, PPC, email and other sources.

Efficient monitoring techniques of specific user actions playing embedded video, selecting Flash menu items, or downloading files can be conducted in included in this book. On the more, this book lets you discover the pages your visitors view, how long they stay, and where they left.

Accurate insights are also provided to customize Google Analytics to work more effectively with your site, capture more accurate information by filtering out internal traffic, improve your site by tracking error pages and broken links and measure AdWords traffic, position, and e-commerce performance.


Irrespective of whether you are a fresher or a professional in digital marketing landscape, these top 4 Google Analytics books can be of great support for you. These books have all the insights to let you clear your concepts and proficiently implement them in optimizing your campaigns and websites.

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