Top 25 Social Media Marketing Facts 2015 Every Marketer Must Know

With the dynamic environment and ever-evolving trends, it is imperative to stay updated with the latest information. This holds true especially in the field of social media marketing. This is one such domain wherein, it becomes essential for one to keep him/herself updated with the latest happenings, new technological updates etc.

In the present day world, the penetration of mobiles, precisely smartphones has soared to a large extent. This is so because the mobile devices have become more cost-effective and pocket-friendly. Moreover, the wireless networks are more faster. This gives the perfect platform for marketers to tap the opportunity and hit the nail at the right time.

Furthermore, it is of utmost importance that marketers are well-versed with the latest social media marketing facts and accordingly plan their social media marketing strategies. Enlisted below are the top 25 social media marketing facts that every marketer must know:

Social Media Marketing Facts

  1. Of 45% of the world’s internet users, there are just over 3 billion active Internet users.
  2. 3.65 billion mobile users have access to the internet via smartphones and tablets.
  3. Nearly 2.1 billion people have social media accounts of which 1.7 billion are active users.
  4. In India, mobile devices account for 72% of all website traffic.
  5. There are 1.65 billion active mobile social accounts globally.
  6. 561 million active mobile social accounts are located in East Asia.
  7. There are nearly 1.4 billion Facebook users.
  8. 47% of all Internet users are on Facebook.
  9. Nearly 75% of Facebook’s revenue comes from mobile advertising.
  10. Direct uploads of user videos to Facebook now exceed YouTube.
  11. 4.5 billion likes are generated daily.
  12. Twitter is a great brand awareness facilitator having over 248 million users, as per latest records.
  13. 88% of Twitter users are on mobile.
  14. Google+ has 363 million users and costs over half a billion to design and develop.
  15. The +1 button is hit 5 billion times per day.
  16. Facebook owned Instagram has 300 million users.
  17. 53% of internet users aged 18-29 use Instagram
  18. 70 million photos and videos are sent daily.
  19. Snapchat has 100 million monthly users and has been valued at close to $20 billion at the last valuation.
  20. LinkedIn has 347 million registered members.
  21. There are over 39 million students and recent college graduates on LinkedIn.
  22. 600 million users on Whatsapp.
  23. Facebook messenger has 500 million users.
  24. WeChat is close behind with 468 million users.
  25. Social networks will earn $8.3 billion from advertising in 2015


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List Of Top 20 Social Media Marketing (SMM) Tools For Marketers

Social Media Marketing or SMM as it is popularly known as is the platform on which social interactions are done. Without social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram etc., life seems incomplete. Also, these aforementioned social media platforms readily enable marketers to perform brand promotion via social media marketing campaigns.

To perform social media marketing appropriately and effectively, there are certain tools which are enlisted below:



One of the most widely used software applications for scheduling posts on future dates on major social media platforms viz. Facebook, Twitter, LinkedIn and Google Plus is Buffer.


Hootsuite is yet another comprehensive social media publishing tool that came into existence in the year 2008. This tool primarily helps to send messages from a single platform, streamline posts, schedule tweets and get free reports via email.

Facebook Power Editor


Facebook Power Editor is a social media tool, specifically used for Facebook and is an inbuilt tool which is useful for running more than one Facebook Ads Campaign.

Google Analytics


Google Analytics is undoubtedly the most widely and commonly used web analytics tool which is free to use.  Besides tracking analytics data, this tool also helps in generating and tracking detailed statistics of social media traffic on website.



Bitly is that tool which is leveraged upon to shorten the URL links of websites. Primarily, this tool is used in emails, social networking, SMS etc. It helps to accelerate the company’s brand awareness and track the marketing metrics.



SocialMention is a popularized free social media marketing tool that readily allows the user to track and measure the performance of any company, product etc. on the basis of Strenth, Sentiment, Passion and Reach.



As the name suggests, TweetDeck is the social media management dashboard used for management of Twitter posts. It primarily helps to schedules tweets at a future date.



A campaign building tool, ShortStack is specifically for the social media platform- Facebook and enables to generate leads by running promotional content with a view to increase revenue.



A time-saving social media marketing tool, SocialOomph helps to increase the money flow by enabling Twitter keyword alerts on mail.



A tool that allows to assess the presence of a particular company along with that of the competitor is HowSociable. It displays the scores for different social media platforms by enabling the user to focus on particularly those social media platforms that need further development.


This tool allows the user to generate leads via an online contact building form that adds contact forms to Facebook pages.


Yet another social media marketing tool enables the users to see what is being said about the user’s company is



A social media analytics tracking tool, Topsy allows the user to search the tweets by time & place and analyse the sentiments of every single tweet.

Just Unfollow


Interestingly, this social media marketing tool allows the user to track Twitter and Instagram followers, thus enabling to expand the network on these two social media platforms.



One can use this tool to make simple designs viz. Facebook cover pages, posters, graphics for blogs, presentations, flyers and much more.

Tweet Archivist


This unique tool majorly helps to save the tweets before they disappear. So, if anyone is accessing this tool, then surely now tweet is going to be missed out.



This social media marketing tool enables the user to fetch the results from more than 150 million websites and other sources such as blogs, forums, photos, video sharing sites etc.

Advanced Twitter Search


An inbuilt Twitter tool, Advanced Twitter Search readily helps the user to find latest news and events happening in and around the world, at a faster pace.



It helps to design and promote Facebook apps, by simplifying the process of social media marketing and engaging more customers on different social media channels.



Counted upon as an extremely useful social media tool, Followerwonk allows the users to find influencers on Twitter.

To know about tools for other digital marketing domains, Click Here!

Facebook Likely To Consider For B2C Chat On WhatsApp

Facebook which is cashed upon as one of the widely used platform for connecting with the masses at large andWhatsApp-Facebook-e1393889428371 building the social network has certain plans that will allow businesses to interact with the users consumers via the renowned messaging app service WhatsApp through live chats and alerts.

This announcement is amongst the first hints of how this social networking site shall en-cash upon from the messaging app service that it bought for over $19 billion last year. Moreover, there is another likely aspect to this consideration by Facebook that underlines the fact that this social media platform might allow businesses to contact users for a certain price.

The statements revealed by Bloomberg also hint on the fact that it may introduce business-to-consumer interaction that marketers would pay to get access to its service. At a technology conference, Facebook’s Chief Financial Officer, David Wehner stated:

“We think that enabling that B2C messaging has good business potential for us,” 

Adding to this, he also stated that “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer-term than the near-term.”

It has come across and very much evident from the fact that with 800 million users, the most widely used messaging app service WhatsApp is quiet close to the 1 billion number, Facebook’s Mark Zuckerberg stated in the past as the level that it will start to become a meaningful business.

However, it is ambiguous as to whether the users will have to opt in such an arrangement or whether the companies who have paid their fee to the social networking site -Facebook can reach out to whosoever they wanted.