Scope-of-Digital-Marketing

The Scope of Digital Marketing: The New Revolution

Digital Marketing is a tending word in Google trends for the past many years which clearly gives us an idea of the scope of Digital Marketing

For any business to flourish marketing is the key as it helps one reach the target audience, boost the customer base, and most importantly develop products and services that meet the needs of your target market. It is extremely important that our customer understand why our product or service is better than, or different from, the competition.

With changing times and ages marketing too has adopted to and we have witnessed a revolutionary change from flyers to facebook posts, from radio advertising to Digital. In the present age with increase in the number of digital presence the scope of digital marketing too has improved tremendously. The scope of Digital Marketing training is one of the shortest and widespread way in which can reach huge audience and measure immediate results.

What is Digital Marketing?

We all have seen ads on facebook, you tube, instagaram and other digital platforms when they all are aimed to engage with the customers and sell some products to the customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Why Digital Marketing?

The scope of Digital Marketing training has seen tremendous changes depending on the customer requirement and what the customer is using. A recent Google report showed that every month India adds 10M active users which give us clear idea about the reach and influence of internet among the people.

As per the Cisco report of internet penetration the increase in the number of internet users in India is.

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The increasing trend of internet users gives us a fair idea that tapping this market can very beneficial. This is the reason why promoting our products to customers who are using the internet is a new trend and is referred to as digital marketing.

Digital Marketing vs Traditional Marketing

Digital marketing reaches out to maximum people whereas with traditional marketing the reach is only to a limited audience,

Digital marketing is very specific to our target audience and our clients. Whereas traditional marketing is global i.e. it is universal to all the target audience

With the option to edit our adds as and when required digital marketing is more versatile than traditional marketing as once published no changes can be made in traditional marketing.

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The result for a traditional marketing is delayed as we cannot measure how many people the add has reached so sales was the criteria to know if our strategy works or not. In digital marketing Immediate result is available by checking on the stats for the adds being run. By the number of clicks and the impressions we can get a fair idea if our strategy is working or not.

Types of Digital Marketing

Like said earlier marketing you product or service in any form which involves electronic devices is digital marketing. Therefore there are 2 main pillars of digital marketing & similarly the types of Digital Marketing which we shall be discussing.

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1. Offline Marketing

Nowadays through offline marketing has reduced manifold but still there are various ways in which you can market your products or services electronically.

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(i) Enhanced Marketing

There were various traditional offline techniques that were used for marketing revising and modifying on those techniques is known as enhanced marketing.  Examples of enhanced marketing are Electronic billboards, Digital product demos, and Digital product samples.

These days instead of normal photographic billboards we have electronic billboards which are more catchy and grab the attention of the customer faster. Some of these billboards are also very interactive showing you full motion ads on the billboards.

Similarly for the sale of products digital demos of the product are placed in kiosk or shops so that the customers can I have a touch experience with the device and get more convinced on buying the product.

For various genres like music and cosmetics product samples are also provided in order to market the product. It is thought to be a good strategy as once tested the customers develop a sense of trust and are ready to buy the product.

(ii) Radio Marketing

While most of us believe that radio has now become outdated, there is a huge audience that radio caters . According to a recent research by AZ Research’s Radio Listener’s Research Report more than 64% of people listen to FM radio every day. Radio marketing can be done through two ways : Radio commercials which are constantly played in between the songs and podcasts on radio and sponsoring the show so that one gets the premium slot and the best air time possible. So tapping into radio marketing is a good strategy for offline digital marketing

(iii) TV Marketing

Ever since youtube and instaaram TV has gained popularity, TV has lost some of its audience but it still remains one of the industry where the most money is burned every year. Consumers have a higher trust factor on TV ads, an average of 15 percent more than online video ads, and thus TV is  one medium which still resonates with people as a validator of legitimacy.

(iv) Phone Marketing

The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Of the 78.7 million mobile internet users in India, 15 million users only accessed sites owned by mobile operators. Thus despite the huge penetration that mobile phones have created all around the world, it’s importance in digital marketing has still not been fully utilized. There are mainly two ways in which offline digital marketing can work in phones:

  •          Cold calling (calling someone unknown to sell something)
  •         Text message are a Guaranteed read
  •         Text reminders as customer service
  •         Loyalty program
  •         Giveaway or discounts

2. Online Marketing

The online marketing is doing really great In the present digital age and is expected to increase manifold.

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There are 7 basic categories of online marketing which are:

(i) Search Engine Optimization (SEO) 

Every second more than 240 blogs are posted on the internet and in a day people conduct more than 2.2 million searches. In this competitive world it is important that product or service is marketed properly in order to get higher impressions and reach more potential customers. It is here that Search engine optimization plays a role. SEO is the process by which we optimize our online content in order for the search engine to show it as a top result for searches of a certain keyword.

(ii) Search engine marketing (SEM)

While SEO is earning traffic; SEM is buying that traffic through paid search listing. In this technique we promote our website by increasing its visibility in search engine results pages (SERPs) primarily through paid advertising.

(iii) Content marketing

While SEO and SEM can help you bring traffic to your website, the content will help determine how much traffic you can actually convert to customers. Therefore content marketing is customizing the content based on your audience and their taste and focusing on a long term relationship with your customers.

(iv) Social Media Marketing (SMM)

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With the increasing tnumber if users of social media platforms marketing your products and services in these platforms drives huige traffic and helps you market your brand well. These social media websites have customized these olatforms for marketing by providing ananlytical toold which help you track your imporessions, click , engrga,emets and resuts. The channels you can use in social media marketing include:Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.

(v) Pay-Per-Click Advertising (PPC)

It is a method to buy visits to your site, instead of  attempting to “earn” them organically. The advertisers have to pay a fee for every time their add is being clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

(vi) Affiliate Marketing

Similar to PPC in affiliate marketing the advertisers reward one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. It is based on revenue where one earns commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

(vii) Email Marketing

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.  It helps interact with your audience while promoting your brand and increasing sales by sending commercial messages to their email ids. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Digital Marketing Trends

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With changing times the digita marketing tio is seeing various new trends dominating the market which can easily be used for marketing some of them are :

  1. Artificial Intelligence (AI)- Transforming business. Google ads too have recently added AI to its ad platform.
  2. Voice Assistance : Alexa, google home have transformed how people shop, order and also live life.
  3. Mobile First : With the increasing us eof Mobile phone s the websites too need to be mobile friendly therefore google has designed AMP (Accelerated Mobile Pages) project for faster mobile pages.
  4. Customized Personalized Content will dominate: Customer centric marketing is the new trend where the marketing must be done keeping in mind the customer searches and his/her likes and dislikes.
  5. Technical skills are one of the most wanted skills for Digital marketing.

Does Digital Marketing Work for All Businesses?

Digital media is the new media which has gained popularity as the fastest and most engaging media which works through the internet and is the fastest way of mass communication. With the wide scope of digital marketing training and flexibility of implementation it can work for any business in any industry.

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1. B2B Digital Marketing

For a business to buisesss company the aim of digital marketing is to generate leads. So the marketing strategy has to be formulated to attract and covert the high quality lead through your website and other digital channels like Linkeln.

2. B2C Digital Marketing

For a business to Customer Company the aim of digital marketing is to attract people to your website and have them become your customers. Digital channels like Instagram and Pinterest and more valuablefor B2c companies.

Scope of Digital Marketing in India

With Indian being one of the top countries in the world it too is pasing fast with the changing world and therefore there is huge scope of digital marketing career in India too. With the prime Minister of India himself promoting digital India aimed providing easy service to residents the scope of digital marketing in India can actually be easily understood.

Scope of Digital Marketing Career

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With the changing market trend every industry or business has to soner or later understand the scope of digital marketing and incorporate in their marketing strategy. With more number of player entering the digital marketing market the scope of digital marketing career has also increased manifold. Some fo the digital marketing careers are:

1. Digital Project Manager

Overseeing business to client relationships, managing various creative projects, and making sure that the appropriate software and tools are in place for the creative team to get their job done ..

2. User Experience Designers

User experience designers (UX designers) oversee the creation of amazing user experiences of online products and digital services.

3. SEO Specialists

SEO specialists work to create and implement strategies that move web pages up on the search engine result page (SERP) and eventually increase the number of leads to a website

4. Content Strategist

Content strategists are able to weave together traditional and digital marketing teams. Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when.

5. Chief Marketing Officers

From reviewing copy to approving campaign proposals, chief marketing officers often work alongside CEOs and are an integral piece of business operations.

Conclusion

The digital marketing is a new sphere in the world and requires sharp understanding and keen observation of the latest trends and shifts in the market with respect of marketing. With more clients and less number of players the scope of digital marketing in India and elsewhere in the world needs to be tapped very efficiently . For the players who enter the market today the immense scope of digital marketing will help them become pioneers of their area.

 

Are you inspired by the scope of Digital Marketing. Enroll in this Digital Marketing Course and elevate your career.

Ankita Pathak

An engineer by profession, her passion for writing drew her to blogging and content writing for the past two years. She is a content strategist, content writer and blogger.

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