Almost every now and then, we get to read about some of the major updates happening in SEO algorithm and many other significant changes in the marketing strategies via several renowned social media platforms. Thus, in the same frame of light, it becomes essential to put forth some of the most basic yet important must know Search Engine Optimization (SEO) facts for optimum website optimization. More so, with a view to maximize the Return on Investment (ROI) of the digital marketing investment, it is required to have a mobile responsive and adaptive website that is fully optimized with the latest SEO tactics.
So, for the best bets SEO rankings, get yourself updated with the following SEO facts:
- 75% of SEO is off-page and 25% is on-page.
- Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all.
- Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%.
- Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal.
- Page titles are the most important on-page element after content.
- Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.
- A URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
- The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
- 91% of US Internet users search every month.
- Persuasive meta descriptions under 155 characters increase click through rates.
- 89% of customers begin their buying process with a search engine.
- The top organic result still captures about the same amount of click activity (32.8%) as it did in 2005. However, organic results that are positioned in the 2nd through 4th slots now receive a significantly higher share of clicks than in 2005–63% vs. 48%.
- 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic.
- Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
- Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
- Google+ is the highest correlated social factor for SEO ranking.
- Ranking near the top of search results is great, but if you want the click, your title and description better be top-notch also. In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 seconds.
- The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).
- Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO.
- 61% of CMOs say search engines are an effective marketing channel.
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