Day 1: Google AdWords 101
This workshop will accelerate your ability to manage and optimize campaigns and make better online business decisions.
If you're just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible. This course is ideal for anyone who needs to restructure their campaigns or create them from scratch.
Day 2: Google AdWords 201
Building on the foundation of AdWords 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising. And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your AdWords™ campaigns to truly measure the return on your advertising investment.
Day 3: Google Analytics 101
Whether you're brand new to Google Analytics or looking for a refresher on the basics, Analytics 101 is the seminar for you. In this course, we focus on providing you with a broad introduction to all of the reports – and more importantly, the insights – that Google Analytics can generate. We'll show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Even if you've never used the program before, this Google Analytics training will leave you knowing more than enough to be dangerous.
Day 4: Google Analytics 201
Google Analytics 201 goes much deeper than the 101 course, exposing you to advanced features and analysis techniques. You'll learn how to use powerful tools like Advanced Segments and Multi-Channel Funnels, while seeing real-world analysis techniques you can apply to your SEO efforts, your SEM campaigns, and much more. By the time you walk out of this Google Analytics seminar, you'll be a budding Analytics ninja – not just a report squirrel.
Day 5: Google Analytics 301
The final course in the Analytics series is focused on implementing Google Analytics and configuring it to fit your organization's needs. If you want to learn how to use and customize the Google Analytics tracking code, how to track advanced elements like Flash or AJAX, how to launch A/B tests on your website, and how to push Google Analytics to its limits, this is the analytics seminar for you.