Who Should Attend
Our Google Analytics training is ideal for:
- Senior Marketers/Brand Veterans focused on using web analytics to make data-driven decisions and drive marketing performance improvements
- Entrepreneurs who wish to learn to derive significant insights about customers from website data, without getting overwhelmed with the number crunching and statistical analysis.
- Individuals willing to specialize in Web Analytics, and more specifically in the measurement of RoI of online marketing campaigns
- Budding Marketers/Students aiming to obtain the coveted Google Analytics IQ™ Certification.
Our Google Analytics Training Program, powered by Cardinal Path, are intended to help you create, manage, and maximize the return on your investment from your online marketing initiatives. Our Training Program Leaders are all active Analytics Experts who would help you in understanding the platform well. In this interaction, questions and engagement with Training Program Leaders is actively encouraged. You'll not only get access to the best case studies and optimization tips, but also learn to analyse and accelerate the performance of your online marketing initiatives by effectively implementing Analytics.
- Handling Cross-Domain Tracking and Subdomain Tracking
- Configuration and Administration of Google Analytics
- Content Experiments (A/B tests)
- Reporting vs. Actionable Analysis
- Leverage data-driven marketing tools to make smarter business decisions
Gaurav Oberoi
Gaurav is the Founder and CEO at Digital Academy. Widely acknowledged as a subject matter expert on Pay-per-Click Marketing and Web Analytics, Gaurav brings real-time insights and experiences to his lectures. As Vice President – Business Operations at Pensa Media, he has a vast experience on strategizing and executing online marketing campaigns for a variety of customers from myriad of industries. He is also the Regional Trainer & Speaker for Google's Partner Academy Program in India.
Besides, Gaurav coaches and consults companies on Conversion Rate Optimization. Gaurav is also a Member of the International Executive Council of the Internet Marketing Association (IMA), which is one of the fastest growing Internet Marketing groups in the world.
Dikdiyuti Sen
Dikdyuti Sen (DK) is a marketing professional with 8 years of Digital Marketing experience. Prior to joining Groupon, DK was with Google for close to 7 years where he consulted businesses on using Google AdWords and Analytics more effectively. He also led Google Analytics and Google Tag Manager product support in the APAC, region. He has a very strong understanding of how online and offline marketing channels are inseparable, and work in close conjunction with each other. He has worked with some of the key players in the Indian Online space - Cleartrip, Jet Airways, Myntra, Shoppers Stop and ICICI Bank, to name a few. His forte is Web Analytics - starting from implementation all the way to making sense of the numbers to help drive the business!
When not playing the "Web Analytics Ninja", DK is a self-taught musician, and a happy couch potato!
All 3 Analytics Modules put together provide a great overall view of the capabilities of Google Analytics and provide individuals with Google Analytics Certification training. This course will accelerate your ability to manage and optimize campaigns and make better online business decisions. Join us and let our experts help you get the most out of your online marketing efforts.
The Course Fee for our Google Analytics Workshops is:
- Google Analytics Series: INR 45000
Bonus Offers:
* Early Bird Pricing: Save 10% if you sign up four weeks or more prior to course commencement.
* Group Booking Discount: Save 10% on Group Booking (>=3 Seats)
Should I bring my laptop for the workshop?
Yes, please bring a laptop to your classes so you can follow along on your own AdWords and Analytics account on some of the demonstrations. Power outlets will be available.
Is there anything I need to do to prepare for my class(es)?
In order to get the most out of your class(es), we recommend you spend a little time familiarizing yourself with the AdWords and Analytics interface. Please ensure you have Admin access to an AdWords account. If you don't have one yet, you can easily set one up to use for your class navigation. You also should also have AdWords Editor installed.
Will I be Google certified after the class? Will I write the exam during the class?
Our courses are intended to give you the foundation to become an Analytics Ninja! They are designed to give you enough knowledge, with expert Instructors that you will be able to use the tools and write the exams. While these courses will certainly get you most of the way there, you won't be Google Analytics Certified simply by virtue of having taken our courses. We do not administer the Google exams. In order to get certified, you will need to take a series of tests, provided by Google and we advise that you review the study materials provided by Google in advance of the test. We will do everything we can to help you learn, but we cannot guarantee that you will pass the exams as this depends on your abilities, comprehension and level of understanding of the tools.
We do provide Certificates of Participation, co-signed by Digital Academy and Cardinal Path at the end of your training days.
If you did not find your question answered in the FAQ list above, please don't hesitate to contact us at: hello@digitalacademyindia.com and we will respond within one business day.