Course Overview
Module 1: Pay Per Click Marketing
Pay per click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign
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How to Create a PPC Campaign
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Implementing Your PPC Budget
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Targeting Your Advertising
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Measuring & Managing Your Campaigns
Module 2: Search Engine Optimisation
SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today's fiercely competitive online marketplace.
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Keyword Research
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How Search Engines Works
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Search Engine Factors
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On Page & Off Page Optimisation
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Meta Tags, Images, Content, Video
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Google Algorithm Updates
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Linking SEO & Social Media Marketing
Module 3: Web Site Analytics
Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
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What is Website Analytics?
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Google Analytics explained
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Measuring website traffic
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Setting up goal and event tracking