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Certification in Search Marketing

About Course

Digital Academy India (DAI) is a global leader in training professionals in digital marketing. This Program, “Certification in Search Marketing”, is a flagship program that will help you understand the latest online search strategies.

Learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website. 


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Course Overview

Module 1: Pay Per Click Marketing

Pay per click (PPC) advertising campaigns allow you to maximize your company's visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign

  • How to Create a PPC Campaign
  • Implementing Your PPC Budget
  • Targeting Your Advertising
  • Measuring & Managing Your Campaigns

Module 2: Search Engine Optimisation

SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today's fiercely competitive online marketplace.

  • Keyword Research
  • How Search Engines Works
  • Search Engine Factors
  • On Page & Off Page Optimisation
  • Meta Tags, Images, Content, Video
  • Google Algorithm Updates
  • Linking SEO & Social Media Marketing

Module 3: Web Site Analytics

Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

  • What is Website Analytics?
  • Google Analytics explained
  • Measuring website traffic
  • Setting up goal and event tracking

Objectives & Outcomes

At the end of this course, the students will be able to:

  • Plan and implement a keyword targeted paid advertising campaign in search engines with pre-set campaign objectives.
  • Plan and execute a complete website optimization project in order to enhance the search engine presence of a website by securing higher rankings for target keywords and ensure a healthy visitor stream through organic listings of search engines.
  • Conduct a detailed website audit, thereby identify key issues that prevent successful indexing and ranking of the website and provide recommendations for corrective actions.

Individuals interested in learning a new skill set to make themselves employable in a high growth industry.Individual applicants can Register Here.


Who Should Attend this Course?

* Certification in Search Marketing is offered to selected educational institutions as a part of Digital Academy and DAI’s India Growth Strategy.