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Social Media & Mobile Marketing Course

About Course

Digital Academy India is a leader in training professionals in digital marketing. This Program, “Social and Mobile Marketing Training Program”, is a flagship program designed to provide students with a foundation and skill set in the new, evolving world of social media tools and strategies.

This Program will help you understand the use of social media channels for brand building, loyalty marketing, customer service, PR, crisis management and in all possible other business applications.

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Course Overview

Module 1 : Social Media Marketing

This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

Topics covered:

  • What is Social Media Marketing?
  • Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr
  • Increasing Website Traffic Using Facebook, Twitter, Video, etc
  • Building Brand Awareness Using Social Media
  • Best Practice Examples & Case Studies

Module 2 : Mobile Marketing

This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.

Topics covered:

  • Email Marketing Explained
  • The Development of Mobile Marketing
  • Various Forms of Mobile Marketing
  • Geo-Targeting Your Campaign for Smart Phones
  • How Consumers Use Mobile Marketing
  • Examples & Case Studies

If you are interested in in-depth program in Mobile Marketing, check Mobile Marketing certification course offered by our parent company Digital Vidya.

Objectives & Outcomes

By successfully completing this program, the participant will be able to plan, execute, and monitor a successful brand campaign on social media, covering the following functional areas.

  • Designing a strategic social media campaign for a brand
  • Recommend social media action plans to senior management
  • Social Media crisis management for brands
  • Monitoring/measuring the social media success of a brand

Certification in Social and Mobile Marketing is offered to select educational institutions as a part of Digital Academy and DAI’s India Growth Strategy.

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Who Should Attend this Course?

Students who are planning to pursue the career in Sales & Marketing Management , Business Management, Social Media Marketing, Human Resource Management.

individuals interested in learning a new skill set to make themselves employable in a high growth industry.