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Certified Internet Marketer

(This course is no more offered through Digital Academy India)

About Course

The Internet Marketing Association (IMA) is a professional organization which is one of the fastest growing Internet Marketing groups in the world. It provides you with an opportunity to learn, engage and define Internet Marketing Best Practices. Digital Academy India is IMA’s official India Partner offering the Certified Internet Marketer (CIM) Program in India.

The CIM Online Certification Program provides applicants with the foundational Internet Marketing education needed to succeed in today’s fast-changing online business environment.

This course is now open to IMA members and non-members in India. Participants of this course will learn from experienced Internet marketing practitioners. These practitioners draw from decades of combined Internet marketing experience at pioneering companies such as Microsoft, Omniture, Adobe, Foresee, and others.

Our intuitive, user-friendly online system includes clear instructions for navigating the course modules, reviewing lesson presentations, and taking quizzes and the final certification exam. Lessons can be viewed via online streaming media as well as PDF presentations in a convenient, self-paced sequence.

Member Only Price  -  Rs. 12,750  

Course Overview

The certification course is divided into six lesson areas, culminating in a final exam to certify Internet marketing knowledge. CIM generates the equivalent of 1.5 continuing education units based on the 15-plus hours of course content and participation.

The Course Modules are as follows:

1. Overview of Internet Marketing: The broad array of digital marketing including social media, mobile marketing, and online analytics.

2. Online Acquisition: Search marketing, display advertising, search engine optimization.

3. Online Conversion: Site personalization, online A/B and multivariate testing, content targeting, dynamic recommendations.

4. Online Retention: Email marketing, online surveys, voice of customer (VOC) strategies.

5. Online Analytics & Measurement: Measuring website performance with digital analytics, business goals and standard metrics to consider, tactics for telling “stories” with data to drive better online business decisions.

6. Data-Driven Marketing: Creating a culture and decision-making practices based on data, developing closed-loop marketing strategies and programs.

Objectives & Outcomes

  • Build effective online marketing strategies for customer acquisition, conversion and retention.
  • Integrate key analytics and consumer browsing behavior into your online marketing efforts.
  • Drive more traffic to a website with search engine marketing (SEM) techniques to increase RoI.
  • Track and measure online marketing campaigns using website analytical services.
  • Apply Web 2.0, Social Media, Mobile and Emerging technologies as marketing and promotional tactics.
  • Membership of Internet Marketing Association

Registration Process:

IMA Certified Internet Marketer (CIM) is an Online Program aiming at large-scale interactive participation and open access to the course via the web. Individuals can directly subscribe to this course on the ‘Enroll Now’ link.

Step 1: Get Started, Enroll for CIM

To get started, you can pay the designated course fee via our Payment Gateway. We provide a wide array of online payment methods to choose from. You can pay through Demand Draft /Cheque/ Credit Card/ Debit Card/ Netbanking.

We accept all Credit Cards (Master/VISA) All Debit Card (including Mastero) Whatever your online mode of payment, you can rest assured that we keep your transaction details secure and confidential at all times.

Step 2: Confirmation Email, Account Activation

Once your Payment is processed, a confirmation mail will be sent to you. Post Payment confirmation, Your CIM Username and Password will be generated within 24 Hours.

Step 3: Access CIM

You can now access the full course and will only need to enter your personal username and password to log in and access the CIM course to begin your journey in becoming a Certified Internet Marketer! Good luck!

Helpline:We have Strong Customer Support team to resolve issues immediately in case of any mismatched expectation with the delivery of the service.

Who Should Attend this Course?

Professionals interested in advancing a career in digital marketing improving website performance, optimizing their online marketing campaigns, and enhancing their web analytics skills. This program is suitable for Digital Marketers who wish to certify their knowledge & expertise in digital marketing industry.

Member Only Price  - Rs. 12,750