Certified Digital Marketing Associate Course

About Course

Digital marketing is becoming mainstream in India.This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2019. Are you excited to build a rewarding career in this booming industry? Master Digital Marketing through our Certified Digital Marketing Associate Course. Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!

Salient Features

3-month Digital Marketing Certification
25+ hours of self-paced Video Lessons
40+ hours of hands-on Projects
10+ hours of Live sessions by Industry Experts
Become Google AdWords Certified Professional
1 Year access to Learning Management System
24 x 7 Discussion Forum Support

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Course Overview

Module 1: Blogging

This module is an easy step by step guide for building and optimize your existing or new blog on which you will implement the learning of digital marketing. With the blogging module you can create a brand of your own or for the business.

Module 2: Social Media Marketing

Build up a brand with social media marketing module. Here you will understand how to execute, manage, monitor and analyse your social media strategy for Facebook, LinkedIn and Twitter. You will also learn how to use social media management tools to handle multi-channel strategy.

Module 3: Search Engine Marketing

Learn about how to use Google AdWords to build effective search marketing campaigns which results in conversions. Get intricate details of fundamentals of search marketing, PPC along with reporting of an AdWords account.

Module 4: Search Engine Optimisation

Get comprehensive knowledge of performing a Search engine audit and implementation of an effective search engine optimization strategy to attract and convert users through the website.

Module 5: Email Marketing

Understand the knowledge of email marketing campaign by building highly effective email content to nurture your customer base enhance user experience with the use of multiple email marketing tools.

Module 6: Web Analytics

Use web analytics to understand your campaign performance and influence your search and social media strategy.

Module 7: Integrated Digital Marketing

Learn how to build and maintain awareness of your business across right digital channels and implement an effective communication strategy.

A Small Sampling of What You’ll Learn:

Creating an online presence with a blog
Create An Effective Facebook Page for a business
Create A Facebook Ad to generate leads
With this task, you will learn the hacks to follow on how to build a personal profile on Twitter and get maximum followers in just 7 days.
Create an optimized LinkedIn profile
Create Google AdWords Account - You can start placing your ads on Google and Google Partners with Google AdWords. With this task, you work on the scratch of building a Google AdWords account by integrating your website and setting up your first AdWords Campaign.
Create Search Campaign
Design your first display campaign and use the right keywords to optimize your display campaign to reach more audience and build a brand for the business.
Build Content Marketing Strategy & On Page Audit
Identify the list of websites, directories and social media platforms where you will build a strategy to distribute content and build backlinks for the website.
Understanding Email Delivery Policies
Creating Email Campaign Using Mailchimp & Reporting
Get Started With Google Analytics Account & Understanding Data
Create an Integrated Digital Marketing Plan - Build marketing launch plan to across various channels to drive business growth and brand building at all stages of customer life cycle.

Objectives & Outcomes

Digital Marketing Certification Process

Certification of Completion by Digital Academy India

1. Once you complete Certified Digital Marketing Associate course, you are eligible to take the online examination from anywhere.

Exam Duration: 45 Minutes
Maximum Marks: 50
Passing Marks: 30
No Negative Marking
Number of Questions: 50
Exam Conducted Online
Mandatory Completion of weekly Assignments

2. Google Fundamental and Search Advertising to become Certified Google Professional

We have 1 upcoming online course(s).

Online

Apr 04, 2023 (Tue)

INR 14,900
INR 20,000

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Who Should Attend this Course?

Professionals who are looking to understand Digital Marketing.
Graduates/ Undergraduates who aspire to be digital marketing professionals.
Entrepreneurs/Business Individuals who want to promote their business online.
Graduates/ Undergraduates who aspire to be digital marketing professionals.
Marketing & Advertising Professionals who need to understand Digital Marketing or get more out of their Digital channels.

FREQUENTLY ASKED QUESTIONS (FAQS)

1. Can I become Google Certified Professional?

Yes, you can clear Google Fundamental and Search Advertising Exam with this course.

2. What will be covered in the live training session?

The online training sessions include a comprehensive case study discussion based session with doubt solving from the experts.

3. How my queries will be resolved?

You can post your queries anytime on the discussion forum and team will respond to you at the earliest. Alternatively, you can directly ask your question from the expert in the live session.

4. What would be the duration of this course?

You can complete this course in 12 Weeks. (3 Months)

5. How do I enroll?

Click on the “Apply Now” link. Following which our counselors will get in touch with you and take you through the application process step-by-step.

If you have any queries, you can write to hello@digitalacademyindia.com

6. What are the Payment Options?

You can choose any of the following payment methods:

Online payments via PayU:

We accept all Credit Cards/Debit Cards (Visa/Mastercard)
33+ Net Banking Options
EMI Options from Citibank, HDFC, ICICI, Axis etc.

Cheque/DD:

Please draw cheque/DD in favor of Digital Academy India Pvt. Ltd. and courier it to our corporate office:

Digital Academy India (P) Ltd

1002, 10th Floor,Tower-1, Pearls Omaxe Building,

Netaji Subhash Place, Pitampura, New Delhi – 110034

Cash: We also accept Cash Payments

Testimonials

Taking this course not only aided my knowledge on a high growth industry, but has also encouraged me to become an Entrepreneur and start up my own online portal to sell women accessories. Can't Thank DAI Enough!

- Arushi Saxena, HCL Technologies

"Getting exposure in this field has helped me a lot to understand Digital as a medium and opened numerous opportunities for a bright future. Thank you Digital Academy!"

- Vaibhav Sharma, Isobar India

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