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Google Adwords Certification Course

About Google Adwords Course

Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth.  As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. 
We have designed the 'Google Adwords Certification Program’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills. 
Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!
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Course Overview

Search Engine Marketing Overview

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Pay-per-click overview

  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview

Strategizing PPC campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups

Market Analysis

  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad writing Techniques

  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.

Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Bid Management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.

Effective Landing Pages

  • Importance of UI/UX design
  • Call-to-action

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics

Decipher User Psychology

  • Understand & connect with the user
  • Benefit from search behavior of prospective customer

Reporting & Analysis

  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action


  • Multivariate Testing
  • A/B split Testing

SEM Management (Other Opportunities)

  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

Objectives & Outcomes

At the end of this program, attendees will:

  1. Understand how Pay-Per-Click Advertising works.
  2. Learn how to strategize, create, and optimize Google AdWords campaigns.
  3. Have deeper understanding of the metrics behind web analytics

Choose a batch that suits you.

We have 1 upcoming online course(s).

  • Online
    Apr 04, 2023 (Tue)
    INR 11,900
    INR 57,000
    1. Saturday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

    Venue: Online

    2. Instructor Led Online Training Session.
    3. Highly Interactive, Live Case Study Based Agenda.
    4. Participation Certificate upon Completing 54 Hours of Training Sessions.
    5. Group Discount (3 or More Bookings): 10% off

Who Should Attend this Course?

Google Adwords Certification Program is perfect for anybody required in the implementation, planning or estimation of digital systems – or any individual who might want to seek after a career around there. The program is good for all expert of all levels and disciplines and will set you up to take up a more specialist part inside the general marketing area.

This google adwords course is highly recommended for:

  • Advertising and Marketing Professionals who need to learn/understand Digital Marketing and to help them get the best out of their Digital channels.

  • Digital Marketers who need to track their profession and intensify their space information.

  • Little and Medium (Entrepreneurs) who need to boost online channels for developing their business.

  • Innovation/IT Professionals who are customer confronting and are required to pitch Digital Marketing Solutions to their clients.

  • Taxpayer supported organization Professionals or Ministries who need to be fully informed regarding the changing patterns and shape methodologies tuned in to changing times.

  • Students who need to upskill in Digital Marketing to investigate an extensive variety of profession openings.


1. What are the Training Methods/style?

The Certification Program in Google Adwords is accessible to study in two different forms, which are:

Weekday or Weekend Instructor-Led Online

We utilize world's best internet preparing software to conduct brilliant online instructor driven training. This alternative is perfect for caught up with working entrepreneurs/professionals situated in any part of the world. The primary factor being a reliable internet connection. This serious and connecting with preparing philosophy for google adwords is custom fitted to the necessities of working professionals/business people.

On-Demand In Company Workshops

We can convey our Certification Program in Google Adwords to your business and lead it to the skills and related knowledge of your staff. You pick the date, time and modules to be prepared on.

2. How would I select?

Tap on the "Apply Now." After which our instructors will connect with you and take you through the application procedure well ordered.  If you have any inquiries, you can write to

3. At the point when is the end date for applications?

We would require the appropriately finished application frame and course charge before the course beginning dates.

4. What are the Payment Options?

You can pick any of the accompanying installment strategies:

Online payments using PayU:

  • We use all Debit Cards/ Credit Cards (Mastercard/Visa)
  • 33+ Net Banking Options
  • EMI Options from HDFC, Citibank, Axis, ICICI and so forth.


If you don't mind draw cheque/DD for Digital Academy India Pvt. Ltd. and message it to our corporate office:

Digital Academy India (P) Ltd

1002, Tenth Floor, Tower-1, Pearls Omaxe Building,

Netaji Subhash Place, Pitampura, New Delhi – 110034

Cash: We also acknowledge Cash Payments

5. Will I get Google (GCP) Certified after finishing this course?

To be a GCP (Google’s Certified Professional), you should endeavor and pass the highly rated GCP Exam. There are three Exams out of which you need to pass two exams to be given the GCP certificate. This exam is administered online by Google.

Digital Academy will assist you in getting ready for the examination. When you pass the exam, the certificate would be issued online quickly.

6. Do you give any placement support?

Digital Academy is known for its quality project and training based instructing approach. We often get messages from our industry companions searching for prepared assets for their business. While we unquestionably suggest our students for great job offers we see.

7. Will I be given any Live Project to deal with?

Yes, we take after a one of a kind training strategy wherein we urge students to apply all that they learn in their preferred class on a live project. We also utilize practical exhibitions and industry best practices contextual investigations in our training.

8. What is all incorporated into this google adwords course charge?

The course expense involves 70 Hours (20 weeks) of instructor-drove training and an entrance to all course materials and assets for further information upgrade.

We also give kept learning stage to every one of our members:

- Lifetime Membership to get to the current recordings of the sessions

- Lifetime Membership, a chance to take part in Networking Events and industry discussions.