MasterClass in Google AdWords & Analytics

About Course

Google AdWords™ & Google Analytics are the most sought after digital advertising & reporting platforms globally. Google dominates the search market in India, with about 97.5% of all searches being Google searches. That makes Google AdWords™ a very valuable advertising platform for all kinds of businesses. With Google AdWords™ dominating online marketing budgets, there is a huge demand in the market for professionals with in-depth knowledge of this platform.

This 5 day workshop based course, powered by Cardinal Path, will help individuals amass the skills, knowledge and confidence to propel their online marketing initiatives using data-driven marketing tools.

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Course Overview

Our 2-Day hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible and easily applicable in your organization.

Our 3-Day Google Analytics training will provide you with a broad introduction to all of the reports – and more importantly, the insights – that Google Analytics can generate. We'll show you how to understand who your website visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Even if you've never used Google Analytics before, this training will provide you will the necessary skill-set to use Analytics for deriving significant business insights.

Objectives & Outcomes

This highly practical and interactive Workshop on Google AdWords and Google Analytics, powered by Cardinal Path Training Academy, will:

Accelerate your ability to manage and optimize campaigns and make better online business decisions.
Become a more skilled online advertiser. Learn all about Google AdWords - right from the basics of setting up your first campaign to complex keyword bidding strategies and conversion optimization.
Learn to use Google Analytics to uncover the digital intelligence hidden in your data—intelligence that will help you improve your customers’ online experience, and keep them coming back.
Learn data driven online marketing tools and how to integrate Google AdWords and Google Analytics into your overall marketing strategy.

ACCREDITATION

Cardinal Path is a premier digital data analytics firm that works with the world’s most prominent organizations to create, implement and action advanced analytics. Cardinal Path comprises dedicated teams of award-winning analysts, statisticians, academics, developers, and many of the top minds in the digital marketing space.

Cardinal Path Training Academy (CPTA) offers world class, industry-leading training services. CPTA has trained over 50,000 Analytics and AdWords users worldwide through live public, corporate, agency, and private events all over the world. Using a combination of humor, enthusiasm and deep, real-world technical knowledge, CPTA trainers deliver engaging content and expert advice that is both useful and usable. Whether you’re a novice or a pro, you’ll leave the workshops with practical tips and tools you can implement immediately to boost your marketing ROI.

For Registrations, email us at hello@digitalacademyindia.com or Call us at +91-84680-02880.

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Who Should Attend this Course?

Our Google AdWords training is ideal for :

Individuals who wish to learn and deepen basic knowledge of online marketing
Entrepreneurs who manage their own advertising campaigns
Marketing Professionals who wish to contribute in developing their brand’s online marketing strategy
Search Engine Marketing (SEM) Professionals who wish to learn how to optimize their online campaigns for maximum returns on investment.
Budding Marketers/Students aiming to obtain the coveted Google AdWords ™ Professional (GAP) certification

Our Google Analytics training is ideal for:

Senior Marketers/Brand Veterans focused on using web analytics to make data-driven decisions and drive marketing performance improvements
Entrepreneurs who wish to learn to derive significant insights about customers from website data, without getting overwhelmed with the number crunching and statistical analysis.
Individuals willing to specialize in Web Analytics, and more specifically in the measurement of RoI of online marketing campaigns
Budding Marketers/Students aiming to obtain the coveted Google Analytics IQ™ Certification.

* Participation in these courses does not guarantee Google AdWords ™ Professional (GAP) certification or Google Analytics IQ™ Certification. These are online exams administered by Google. Certifications are granted after clearing the exams with minimum desired score.